UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Legal & General

Location: London, England, United Kingdom

Job Type: Full-time

Category: User Experience & Design (with implications for Operations & GTM Strategy)

Date Posted: 10 February 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on designing and delivering user-centric interfaces for web and mobile platforms, directly impacting customer engagement and digital product usability within the Retail division.

• It involves a strong emphasis on understanding customer needs through research and testing, crucial for informing product development and Go-To-Market (GTM) strategies.

• The position requires proficiency in modern design tools like Figma and experience with Agile methodologies, essential for efficient and iterative product design cycles.

• Success in this role will contribute to optimizing customer journeys, enhancing online user experience, and aligning digital solutions with business objectives, indirectly supporting operational efficiency and GTM effectiveness.

📝 Enhancement Note: While this role is primarily UX/UI Design, its direct impact on customer experience, digital product usability, and research methodologies makes it highly relevant to Revenue Operations (RevOps) and GTM strategy. Insights from user research and design iterations can inform sales enablement, marketing campaign effectiveness, and customer success initiatives by ensuring the digital touchpoints are intuitive and effective. The focus on data-driven design and testing aligns with the analytical rigor expected in operations roles.

📈 Primary Responsibilities

• Design and deliver intuitive, user-centric interfaces for web and mobile applications, ensuring a seamless and consistent user experience across all digital touchpoints.

• Conduct comprehensive user research, including usability testing, customer interviews, and surveys, to gather insights and identify areas for improvement in customer journeys.

• Utilize data-driven design principles and A/B testing methodologies to optimize user flows, enhance conversion rates, and improve overall user satisfaction.

• Collaborate closely with product managers, developers, marketing teams, and other internal stakeholders to translate business requirements and complex financial concepts into simple, effective, and visually appealing designs.

• Develop and maintain design systems, component libraries, and style guides within Figma, ensuring brand consistency and scalability of design assets across multiple platforms and projects.

• Design and build interactive prototypes for market testing, partner demonstrations, and internal stakeholder reviews, effectively communicating design concepts and user flows.

• Apply best practices in accessibility (WCAG) and inclusive design principles to ensure digital products are usable by everyone, meeting regulatory requirements and enhancing customer reach.

• Engage with insight teams and leverage innovation delivery models (e.g., Lean Startup, Design Sprints) to rapidly iterate on design ideas and validate concepts with target users.

• Ensure designs adhere to Consumer Duty principles by focusing on customer outcomes and transparency in financial product interactions.

📝 Enhancement Note: The responsibilities highlight a strong connection to customer journey optimization and user engagement, which are critical for GTM success. The emphasis on collaboration with product, marketing, and potentially sales enablement teams suggests a role that bridges design with broader business objectives. For an operations perspective, this means the designs will directly influence how customers interact with products, impacting sales conversion, customer retention, and overall operational efficiency in customer-facing processes.

🎓 Skills & Qualifications

Education:

Experience:

• Proven experience as a UX/UI Designer, with a portfolio showcasing successful web and mobile design projects.

• Experience working within Agile and SCRUM delivery frameworks, participating in sprints and contributing to iterative development cycles.

Required Skills:

• User Experience (UX) Design: Deep understanding of user-centric design principles, user journey mapping, information architecture, and interaction design.

• User Interface (UI) Design: Strong visual design skills, including layout, typography, color theory, and creating aesthetically pleasing and functional interfaces.

• Figma Proficiency: Advanced skills in using Figma for wireframing, prototyping, UI design, and maintaining design systems.

• Agile & SCRUM Methodologies: Experience working in fast-paced, iterative development environments, understanding sprint cycles and cross-functional team collaboration.

• Prototyping: Ability to create interactive prototypes to effectively communicate design concepts and user flows for testing and demonstration.

• Usability Testing: Experience in planning, conducting, and analyzing usability tests to identify design flaws and gather user feedback.

• Data-Driven Design: Ability to use data and analytics (e.g., user behaviour metrics, A/B test results) to inform and validate design decisions.

• Accessibility & Inclusive Design: Knowledge of best practices and standards (e.g., WCAG) to ensure designs are accessible to all users.

Preferred Skills:

• UserZoom or similar user testing tools: Experience with specialized platforms for remote usability testing and user research.

• Financial Services Experience: Familiarity with the financial services industry, its regulations, and customer expectations.

• Pensions Knowledge: Specific understanding of pension products, services, and customer needs within the UK market.

• A/B and/or Multivariate Testing: Experience in designing and interpreting results from conversion rate optimization (CRO) tests.

• Lean Startup & Design Sprints: Familiarity with rapid prototyping and validation methodologies.

• Consumer Duty Principles: Understanding of regulatory requirements related to customer outcomes.

📝 Enhancement Note: The emphasis on Figma, Agile/SCRUM, and user testing tools are standard for mid-level design roles. For operations professionals, understanding these tools and methodologies is beneficial as they often interact with design teams for GTM assets, sales tools, or internal process interfaces. The preference for financial services and pensions knowledge is a significant differentiator, indicating the need for domain-specific understanding that can translate into effective operational solutions within that context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated selection of 3-5 detailed case studies showcasing a range of UX/UI design projects, emphasizing the end-to-end design process from problem definition to final solution.

• Problem/Solution Framing: Clearly articulate the user problem or business challenge addressed in each case study, and how your design solution effectively resolved it.

• User-Centric Approach: Demonstrate your process for understanding user needs, including user research methods employed, personas developed, and how user feedback influenced design iterations.

• Figma Work Samples: Include examples of wireframes, user flows, interactive prototypes, and final UI designs created in Figma, showcasing your proficiency and design aesthetic.

• Design System Contribution: If applicable, showcase contributions to or creation of design systems, component libraries, and style guides, highlighting their impact on consistency and scalability.

• Metrics & Outcomes: Quantify the impact of your designs whenever possible, using relevant metrics such as improved conversion rates, task completion times, user satisfaction scores, or reduction in support queries.

Process Documentation:

• Design Process Flow: Clearly outline your typical design process, from discovery and research through ideation, prototyping, testing, and handoff to development.

• Collaboration & Handoff: Detail how you collaborate with cross-functional teams (e.g., product managers, developers, QA) and your process for handing off design assets and specifications.

• Iteration & Optimization: Provide examples of how you've iterated on designs based on user feedback, A/B testing results, or evolving business requirements.

• Tools & Methodologies: List the primary tools (especially Figma) and methodologies (e.g., Agile, Design Sprints) you employ in your design workflow.

📝 Enhancement Note: For operations candidates, understanding the UX/UI portfolio requirements is crucial for effective collaboration. A strong UX/UI portfolio demonstrates a structured, user-focused approach to problem-solving, mirroring the process-driven nature of operations. The emphasis on metrics and outcomes in a portfolio is directly aligned with operations' focus on ROI and performance measurement.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Performance-Related Bonus Plan: Opportunity to participate in an annual bonus scheme tied to individual and company performance.

• Share Schemes: Access to valuable share schemes, offering potential long-term financial growth and ownership.

• Generous Pension Contribution: A strong pension scheme to support long-term financial security.

• Life Assurance: Coverage to provide financial support for beneficiaries in the event of death.

• Healthcare Plan: Comprehensive healthcare coverage for permanent employees, often including optical and dental.

• Holiday Entitlement: A minimum of 25 days of annual leave, plus public holidays, increasing to 26 days after 2 years of service. Option to buy and sell holiday to enhance flexibility.

• Competitive Family Leave: Generous provisions for parental and family leave.

• Electric Car Scheme: A tax-efficient salary sacrifice scheme for hiring brand-new electric cars (for permanent employees).

• Employee Discounts: Access to a range of discounts on Legal & General products as well as at various high street stores and online retailers.

Working Hours:

• The standard working hours are approximately 40 hours per week. While the role is listed as hybrid, Legal & General emphasizes flexibility, stating they are open to discussing various flexible working options including part-time, term-time, and job shares where feasible, though some roles may have limited flexibility due to customer demand.

📝 Enhancement Note: The salary range is an estimation for a fixed-term contract role in London. The benefits package is extensive and aligns with that of a large, established financial institution. The emphasis on flexible working, while acknowledging potential limitations, is a positive aspect for work-life balance, which is increasingly important for attracting and retaining talent in operations and design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance, Investments, Pensions, Retirement)

Company Size: Large Enterprise (Legal & General is a major global investor and a leading UK financial services group with millions of policyholders and workplace members).

Founded: 1836 (Legal & General has a long history, implying stability, established processes, and a mature organizational structure. This often translates to structured operations and a focus on long-term strategy.)

Team Structure:

• Retail Division Focus: This role is within the Retail division, specifically the WORKPLACE business unit, indicating a focus on B2C and B2B2C customer segments.

• Cross-Functional Collaboration: The UX/UI Designer will work closely with product managers, developers, insight teams, marketing, and other internal stakeholders, suggesting a highly collaborative environment where design is integrated into broader business initiatives.

• Agile Delivery Teams: The role operates within Agile and SCRUM delivery teams, implying a structured yet adaptable team dynamic focused on iterative progress and continuous improvement.

Methodology:

• Customer-Centric Innovation: The company champions a "best-in-class innovation delivery model" utilizing Lean Startup, Design Sprints, and Agile techniques to rapidly test and validate design ideas.

• Data-Driven Decision Making: Emphasis on using user research, usability testing, and data analytics to optimize customer journeys and inform design iterations.

• Consumer Duty Alignment: A core principle guiding design and product development, ensuring positive customer outcomes and transparency.

Company Website: https://www.legalandgeneral.com/

📝 Enhancement Note: Legal & General's long history and large size suggest a company with established operational frameworks and a structured approach to GTM. The emphasis on customer outcomes and innovation within a regulated industry like financial services means that operational processes and design thinking must be robust and compliant. Collaboration across departments is key, making this role a critical link between user needs and business objectives.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX/UI Designer (Fixed-Term Contract) - This role typically involves executing design tasks with some autonomy, contributing significantly to specific product features or projects under broader guidance. It's a crucial step for developing expertise in user-centric design within a complex industry.

Reporting Structure: The UX/UI Designer will likely report to a Design Lead, Head of UX/UI, or a Product Manager within the Retail division's WORKPLACE business unit. They will collaborate closely with development teams and stakeholders across various departments.

Operations Impact: While not a direct operations role, the UX/UI Designer's work has a significant indirect impact on operations and GTM by:

• Enhancing Digital Adoption: Intuitive interfaces lead to higher customer adoption of digital platforms, reducing reliance on manual processes or call center support.

• Improving Conversion Rates: Optimized user journeys directly influence sales funnel performance, contributing to revenue generation.

• Boosting Customer Satisfaction & Retention: Positive digital experiences foster loyalty and reduce churn, impacting customer success operations.

• Streamlining Onboarding: Well-designed interfaces can simplify customer onboarding processes, improving operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like interaction design, accessibility, or user research within the financial services context.

• Leadership: Potential to move into Senior UX/UI Designer roles, leading projects or mentoring junior designers, and influencing design strategy.

• Cross-Functional Mobility: Gain valuable experience in product development, agile methodologies, and stakeholder management, which can open doors to Product Management or GTM strategy roles.

• Industry Expertise: Develop specialized knowledge in financial services UX/UI, a highly sought-after skill set.

• Fixed-Term Contract to Permanent: Successful performance on a fixed-term contract often leads to opportunities for permanent positions within the company.

📝 Enhancement Note: For operations professionals, understanding the career path of a UX/UI designer highlights the importance of user-centricity in all business functions. The focus on customer outcomes and digital experience is a shared goal with RevOps and GTM. Growth opportunities emphasize skill development and strategic influence, which are attractive to operations professionals looking to expand their impact.

🌐 Work Environment

Office Type: Hybrid Work Environment. Legal & General is actively redesigning its workspaces to be collaborative and promote wellbeing. The primary location is specified as London, One Coleman Street.

Office Location(s): London, One Coleman Street, EC2R 5BJ, UK. This is a central London location, indicating accessibility via public transport and proximity to business districts.

Workspace Context:

• Collaborative Spaces: The redesigned offices are intended to be great spaces for connection and collaboration, fostering interaction between teams, including designers, developers, and business stakeholders.

• Technology Integration: As a tech-forward company, expect access to modern design tools, collaboration software, and digital infrastructure necessary for a hybrid work model.

• Wellbeing Focus: The company explicitly mentions wellbeing at the heart of its workspace design, suggesting an environment that supports employee health and productivity.

Work Schedule:

• The role is hybrid, requiring a mix of on-site and remote work. Specific days in the office may vary but are likely to be structured around team collaboration needs, sprint planning, and key stakeholder meetings. The company's openness to flexible working arrangements (part-time, job share) suggests a degree of adaptability in scheduling, balanced against business needs.

📝 Enhancement Note: The hybrid work environment is standard for many professional roles, including operations. The emphasis on collaborative spaces is key for design and operations teams working on interconnected projects. For operations candidates, understanding the blend of remote and in-office work is important for managing productivity and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter or HR screen to assess basic qualifications, role fit, and interest.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, skills, and cultural fit.

• Portfolio Review & Presentation: A crucial stage where candidates present their portfolio, walking through 1-2 key case studies to demonstrate their design process, problem-solving abilities, and impact. This is often followed by a practical design exercise.

• Technical/Skills Assessment: This might be integrated into the portfolio review or be a separate exercise, potentially involving a small design challenge or a discussion on specific tools/methodologies.

• Team/Stakeholder Interviews: Meetings with potential team members (developers, product managers) and key stakeholders to assess collaboration style and cross-functional synergy.

• Final Interview/Offer: The final stage, often with senior leadership, before an offer is extended.

Portfolio Review Tips:

• Tell a Story: Structure your case studies as narratives, clearly defining the problem, your role, your process, the challenges faced, and the ultimate solution and its impact.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your design thinking and execution.

• Quantify Impact: Whenever possible, include metrics and data to demonstrate the effectiveness of your designs (e.g., conversion rate improvements, user satisfaction scores).

• Highlight Collaboration: Explain how you worked with others (developers, product managers, stakeholders) and how you incorporated their feedback.

• Figma Focus: Since Figma is a core requirement, ensure your portfolio effectively showcases your Figma skills, including complex prototyping and design system elements.

• Tailor to the Role: Emphasize projects and skills most relevant to financial services and customer-centric design for this specific application.

Challenge Preparation:

• Design Exercise: Be prepared for a practical design challenge, which could involve a short, timed task to solve a specific UI/UX problem, or a take-home assignment. Focus on demonstrating your thought process, user-centricity, and ability to work within constraints.

• Scenario-Based Questions: Anticipate questions about how you would handle specific design dilemmas, user feedback, or conflicting stakeholder requirements. Your answers should reflect your understanding of Agile principles and user-centered design.

• Tool Proficiency: Be ready to discuss your experience with Figma and other relevant tools in detail.

📝 Enhancement Note: The interview process heavily emphasizes portfolio presentation and practical application, which is standard for design roles. For operations professionals who might be interviewing for roles that require similar presentation or problem-solving skills, this section offers valuable insight into how to effectively showcase their capabilities using data and process examples.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaborative design system management. Proficiency is a core requirement.

• User Testing Tools: Experience with platforms like UserZoom, Lookback, Maze, or similar for conducting remote usability testing and gathering user feedback.

• Prototyping Tools: While Figma offers robust prototyping, familiarity with other tools like InVision or Adobe XD might be beneficial.

• Design Systems: Experience in creating, maintaining, or contributing to design systems and component libraries.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics, Adobe Analytics, or similar to understand user behavior on web platforms.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize for running and analyzing A/B and multivariate tests.

• Data Visualization Tools: While not explicitly mentioned, familiarity with tools for presenting user data insights (e.g., Tableau, Power BI) can be advantageous.

CRM & Automation:

• CRM Systems: Basic understanding of how CRM systems (e.g., Salesforce) are used within a business context, as designs may need to integrate with or support CRM functionalities.

• Project Management Tools: Familiarity with tools like Jira, Trello, or Asana for managing tasks within Agile/SCRUM workflows.

📝 Enhancement Note: The technology stack is heavily design-focused. For operations professionals, understanding these tools is important for effective collaboration with design teams, especially when discussing user experience for sales enablement tools, marketing platforms, or internal operational dashboards. The mention of A/B testing and analytics tools directly aligns with the data-driven approach common in operations roles.

👥 Team Culture & Values

Operations Values: (Interpreted through company and role context)

• Customer-Centricity: A paramount value, driving all design and business decisions to ensure positive customer outcomes. This translates to a focus on empathy and understanding user needs in daily tasks.

• Collaboration & Teamwork: Working effectively within cross-functional Agile teams, sharing ideas, and providing constructive feedback is essential.

• Innovation & Continuous Improvement: A willingness to experiment with new methodologies (Lean Startup, Design Sprints) and iterate designs based on data and feedback.

• Data-Driven Approach: Relying on user research, testing, and analytics to inform decisions, rather than solely on intuition.

• Quality & Accessibility: Commitment to delivering high-quality, inclusive, and accessible digital products that meet regulatory standards.

Collaboration Style:

• Agile & Iterative: Collaboration is structured around Agile sprints, with regular stand-ups, sprint planning, and retrospectives.

• Cross-Functional Integration: Designers work closely with product, development, and business teams, requiring strong communication and the ability to translate between different disciplines.

• Feedback-Oriented: An open culture for giving and receiving feedback on designs and processes is encouraged to drive continuous improvement.

• Purpose-Driven: A shared commitment to Legal & General's mission of building a better society and improving customers' financial futures.

📝 Enhancement Note: The values emphasize a blend of user focus, data-driven decision-making, and collaborative execution. These are highly transferable to operations roles, where process optimization, stakeholder management, and achieving measurable business outcomes are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Requirements: Effectively translating complex financial services products and regulatory constraints into simple, user-friendly designs.

• Iterative Design in a Regulated Industry: Navigating the inherent conservatism of financial services while championing modern design practices and rapid iteration.

• Managing Stakeholder Expectations: Collaborating with diverse stakeholders who may have varying priorities and levels of understanding of UX/UI principles.

• Fixed-Term Contract Uncertainty: Adapting to a potentially temporary role while striving to make a significant impact and potentially seeking a permanent position.

• Hybrid Work Integration: Maintaining strong team cohesion and effective collaboration in a hybrid work model.

Learning & Development Opportunities:

• Financial Services UX Mastery: Gaining deep expertise in designing for a complex and regulated industry.

• Advanced Design Techniques: Honing skills in areas like interaction design, accessibility, design systems, and user research methodologies.

• Agile & Innovation Practice: Deepening understanding and application of Agile, Lean Startup, and Design Sprint methodologies.

• Cross-Functional Exposure: Learning about product development, marketing, and business strategy within a large financial institution.

• Networking & Mentorship: Opportunities to connect with a wide range of professionals and potentially find mentors within Legal & General.

📝 Enhancement Note: The challenges highlight the complexities of working in a regulated industry with a user-centric focus. For operations professionals, these challenges are mirrored in areas like compliance, process standardization, and stakeholder alignment. The growth opportunities emphasize continuous learning and specialization, which are vital for career advancement in any field.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Walk me through a project where you had to design a user experience for a complex financial product. What was the problem, how did you approach it, and what was the outcome?"

  • Preparation: Prepare 1-2 detailed case studies from your portfolio that showcase your problem-solving skills, user research, and design iterations. Focus on articulating your thought process clearly.

• Collaboration & Stakeholder Management: "How do you handle feedback from stakeholders who have different opinions on a design? Describe a time you had to influence stakeholders to adopt your design recommendations."

  • Preparation: Think of specific examples where you successfully navigated differing opinions. Highlight your communication skills and ability to justify design decisions with data and user insights.

• Tool Proficiency: "Describe your experience with Figma, particularly in building and maintaining design systems. What are the benefits of using a design system?"

  • Preparation: Be ready to discuss your specific Figma skills and demonstrate your understanding of design system principles and their impact on efficiency and consistency.

Company & Culture Questions:

• Understanding L&G's Mission: "What do you know about Legal & General's mission, and how do you see your role as a UX/UI Designer contributing to it?"

  • Preparation: Research Legal & General's values, mission statement, and recent initiatives. Connect your passion for user experience and customer outcomes to their broader purpose.

• Agile Environment Fit: "How do you thrive in an Agile/SCRUM environment? What are your expectations for collaboration within a cross-functional team?"

  • Preparation: Discuss your experience with Agile ceremonies and your approach to teamwork, communication, and iterative development.

• Consumer Duty: "How would you ensure your designs align with the principles of the UK's Consumer Duty?"

  • Preparation: Research the Consumer Duty and be prepared to discuss how user-centric design, transparency, and positive customer outcomes are integrated into your workflow.

Portfolio Presentation Strategy:

• Focus on Impact: Choose case studies that demonstrate tangible results and positive outcomes for users and the business.

• Highlight Your Role: Clearly articulate your specific contributions, especially in team projects.

• Showcase Figma Skills: Use your presentation to demonstrate your proficiency with Figma, including interactive prototypes and design system components.

• Be Prepared for Q&A: Anticipate questions about your design decisions, research methods, and challenges faced. Have detailed answers ready.

• Conciseness is Key: Aim for a clear, concise, and engaging presentation, respecting the allocated time.

📝 Enhancement Note: The interview preparation emphasizes demonstrating a clear design process, strong collaboration skills, and an understanding of the company's context, particularly the financial services industry and regulatory environment. This is akin to operations interviews where demonstrating strategic thinking, process efficiency, and stakeholder management is crucial.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the Legal & General careers portal via the provided Smart Recruiters link.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience with customer-centric design, financial services (if applicable), and your proficiency in Figma and Agile methodologies. Emphasize case studies that show quantifiable results.

• Resume Optimization: Ensure your resume clearly outlines your UX/UI design experience, highlighting skills in Figma, user research, prototyping, and Agile environments. Use keywords from the job description to improve ATS compatibility.

• Interview Preparation: Thoroughly review the interview preparation tips above. Practice presenting your portfolio and be ready to discuss your design process, problem-solving approach, and how you contribute to team success.

• Company Research: Deeply research Legal & General's mission, values, and recent work, particularly within their Retail and Workplace divisions. Understand their commitment to customer outcomes and the implications of the Consumer Duty.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Legal & General before making application decisions. The role is a fixed-term contract for 12 months.