UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: LegalAndGeneral

Location: London, England, United Kingdom

Job Type: Full-time, Fixed-Term Contract

Category: UX/UI Design

Date Posted: February 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver user-centric interfaces for web and mobile platforms, ensuring seamless customer experiences across devices.

• Engage with internal stakeholders, partners, and insight teams to assess customer needs using an innovation delivery model that incorporates Lean Startup, Design Sprints, and Agile methodologies.

• Create and market-test prototype UX/UIs for development, partner demonstration, and internal communication, adhering to Consumer Duty principles.

• Conduct user research, usability testing, and data-driven design iterations to continuously optimize customer journeys and enhance digital engagement.

• Collaborate cross-functionally with product managers, developers, and stakeholders to translate complex financial concepts into intuitive and actionable designs.

📝 Enhancement Note: This role is specifically a 12-month fixed-term contract within Legal & General's Retail division, focusing on improving the online user experience for customers. The emphasis on "Consumer Duty principles" indicates a strong focus on customer outcomes and regulatory compliance within the financial services sector.

📈 Primary Responsibilities

• Interface Design & Development: Design and deliver intuitive, user-centric interfaces for both web and mobile digital platforms, ensuring a consistent and seamless user experience across all touchpoints and devices.

• Customer Needs Assessment: Proactively engage with internal stakeholders, external partners, and dedicated insight teams to thoroughly understand and define customer needs, leveraging established innovation delivery models.

• Prototyping & Testing: Design and build interactive UX/UI prototypes for a variety of purposes, including development, market testing, partner demonstrations, and internal communications, with a keen eye on aligning with the principles of Consumer Duty.

• User Research & Optimization: Conduct comprehensive user research, including usability testing and analyzing user feedback, to iteratively refine and optimize customer journeys, thereby enhancing user satisfaction and task completion rates.

• Cross-Functional Collaboration: Work closely with product managers, engineering teams, and other key stakeholders to translate complex financial product concepts and business requirements into simple, clear, and actionable design solutions.

• Design System Management: Maintain and evolve the company's design systems and component libraries, primarily within Figma, to ensure brand consistency, scalability, and efficiency across all digital products.

• Accessibility & Inclusivity: Apply best practices in accessibility (WCAG) and inclusive design principles throughout the design process to ensure that all digital products are usable by the widest possible audience, meeting both regulatory requirements and user needs.

• Agile & Lean Methodologies: Apply techniques such as Lean Startup, Design Sprints, and Agile methodologies to drive design innovation and ensure efficient delivery of user-centered solutions.

📝 Enhancement Note: The responsibilities highlight a blend of core UX/UI design tasks with a strategic focus on innovation, customer outcomes (Consumer Duty), and cross-functional collaboration within a regulated industry. The mention of Lean Startup and Design Sprints suggests an iterative and experimental approach to design problem-solving.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design principles and practical application is essential. A Bachelor's degree in Design, HCI, Computer Science, or a related field is advantageous.

Experience: 2-5 years of professional experience in UX/UI design, with a proven track record of designing digital products and services. Experience within the financial services sector, particularly with pensions, is highly desirable.

Required Skills:

• Figma Proficiency: Extensive experience and strong command of Figma for UI design, prototyping, and collaboration.

• User-Centric Design: Deep knowledge and practical application of user-centered design principles, methodologies, and best practices.

• Agile & SCRUM: Proven experience working effectively within Agile and SCRUM development frameworks and cross-functional delivery teams.

• User Research & Testing: Hands-on experience conducting various forms of user research, including usability testing, user interviews, and persona development.

• Prototyping: Ability to create interactive prototypes to effectively communicate design concepts and test user flows.

• Web & Mobile Design: Solid understanding of designing for both web and mobile platforms, considering responsive design principles.

• Accessibility Standards: Knowledge of and experience applying accessibility best practices (e.g., WCAG guidelines).

• Stakeholder Engagement: Strong communication and interpersonal skills to effectively collaborate with and present to internal stakeholders, partners, and product teams.

Preferred Skills:

• UserZoom or Similar: Experience with user testing tools such as UserZoom for remote usability studies.

• Financial Services Experience: Prior experience designing digital products within the financial services industry, with a specific understanding of pensions and retirement products.

• A/B and Multivariate Testing: Knowledge of or experience with A/B testing and/or multivariate testing methodologies to optimize user interfaces based on data.

• Design Systems: Experience in contributing to or maintaining design systems and component libraries beyond Figma.

• Lean Startup & Design Sprints: Familiarity with innovation frameworks like Lean Startup and Design Sprints.

📝 Enhancement Note: The emphasis on Figma, Agile/SCRUM, and user testing tools like UserZoom points to a practical, hands-on role. The preference for financial services and pensions experience, coupled with "Consumer Duty principles," suggests the need for a candidate who can navigate regulatory complexities and understand specific user needs within this domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UX/UI Process: A portfolio that clearly illustrates your end-to-end UX/UI design process, from initial research and ideation through to wireframing, prototyping, user testing, and final design delivery.

• Case Studies: Detailed case studies showcasing specific projects, highlighting the problem statement, your role, the design challenges, the solutions implemented, and the measurable outcomes or impact (e.g., improved conversion rates, reduced user errors, increased engagement).

• Tool Proficiency Showcase: Examples that demonstrate proficiency with key design tools, particularly Figma, including complex prototyping and component library usage.

• Cross-Functional Collaboration Examples: Projects that showcase your ability to collaborate effectively with product managers, developers, and stakeholders, illustrating how you incorporated feedback and translated requirements into designs.

• Financial Services Context (if applicable): If possible, include projects that demonstrate experience or understanding of designing for financial services, showcasing an awareness of user needs, security, and regulatory considerations.

Process Documentation:

• User Journey Mapping: Evidence of creating detailed user journey maps to understand and improve customer interaction points.

• Wireframing & Prototyping: Examples of creating wireframes and interactive prototypes using Figma or similar tools, demonstrating the evolution of a design concept.

• Usability Testing Reports: Summaries or examples of usability testing plans, methodologies, and key findings, along with the subsequent design iterations based on that feedback.

• Design System Contributions: If applicable, examples of contributions to or creation of design systems, including component documentation and usage guidelines.

📝 Enhancement Note: For a UX/UI role, a strong portfolio is paramount. The emphasis here should be on showcasing not just the final designs, but the thought process, research, iteration, and collaboration that led to them, with a particular nod to financial services context and adherence to principles like Consumer Duty.

💵 Compensation & Benefits

Salary Range: Given the location (London, UK), mid-level experience (2-5 years), and the fixed-term contract nature, a competitive salary within the range of £45,000 to £65,000 per annum is estimated. This range is based on industry benchmarks for UX/UI Designers in London, considering the specific skills required and the financial services sector.

Benefits:

• Performance Bonus: Opportunity to participate in an annual, performance-related bonus plan.

• Share Schemes: Access to valuable share schemes.

• Pension: Generous pension contribution.

• Life Assurance: Provided as part of the employee benefits package.

• Healthcare Plan: Comprehensive healthcare plan (for permanent employees, though contract terms may vary).

• Holiday Entitlement: At least 25 days of annual leave, plus public holidays, increasing to 26 days after 2 years of service. Option to buy and sell holiday days.

• Family Leave: Competitive family leave policies.

• Electric Car Scheme: Option to hire a brand-new electric car via salary sacrifice (for permanent employees).

• Discounts: A range of discounts available, including for L&G products and at various high street and online retailers.

• Wellbeing Focus: Access to redesigned office spaces prioritizing wellbeing and collaboration.

Working Hours: While the standard is likely around 40 hours per week, the company emphasizes flexibility. They are open to discussing various flexible working options, including part-time, term-time, and job shares, where feasible based on business needs and customer demand.

📝 Enhancement Note: The salary estimate is derived from current market data for UX/UI Designers in London, factoring in the mid-level experience and the fixed-term contract. Benefits are extensive, reflecting a large, established financial institution. The explicit mention of flexibility for permanent employees should be clarified for contract roles, but the overall culture suggests openness to discussion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, specifically focused on insurance, retirement, and investment management. Legal & General is a major global investor and a leading UK financial services group with a long history dating back to 1836.

Company Size: Large enterprise. Legal & General serves approximately 12.8 million policyholders and workplace members globally. The company is a major player in asset management and retirement solutions.

Founded: 1836, indicating a long-standing, established, and stable corporate environment with a deep heritage.

Team Structure:

• Retail Division Focus: This role sits within the Retail division, which supports customers throughout their lives for savings, planning, protection, and retirement.

• Cross-Functional Teams: The UX/UI Designer will work within Agile and SCRUM delivery teams, collaborating closely with product managers, developers, insight teams, and other stakeholders.

• Innovation & Delivery: The team likely operates with a model that blends innovation (Design Sprints, Lean Startup) with efficient, structured delivery (Agile, SCRUM).

Methodology:

• Customer-Centricity: A strong emphasis on understanding and meeting customer needs, driven by principles like Consumer Duty.

• Data-Driven Design: Utilization of user research, usability testing, and potentially A/B testing to inform design decisions and optimize user journeys.

• Agile & Iterative Development: Adoption of Agile and SCRUM methodologies for iterative design and development cycles.

• Innovation Frameworks: Application of Lean Startup and Design Sprints to explore and validate new design ideas.

Company Website: https://www.legalandgeneral.com/

📝 Enhancement Note: Legal & General is a large, established financial institution with a strong emphasis on customer outcomes and long-term societal value. The culture likely balances traditional financial services rigor with modern digital product development practices. The Retail division's focus on individual customer journeys is key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of dedicated UX/UI design experience. It involves significant responsibility for designing user-facing interfaces and contributing to the optimization of customer journeys within digital platforms.

Reporting Structure: The UX/UI Designer will likely report to a Design Lead, Head of UX/UI, or a Product Manager within the Retail division. They will be integrated into cross-functional Agile/SCRUM teams.

Operations Impact: The impact of this role is directly tied to enhancing customer engagement, satisfaction, and retention through intuitive and effective digital interfaces. By improving user journeys and aligning with Consumer Duty principles, the designer contributes to the Retail division's business objectives, potentially influencing conversion rates, operational efficiency, and overall customer loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI design for financial services, focusing on complex user needs related to pensions, investments, and insurance.

• Skill Expansion: Develop advanced skills in areas like service design, user research specialization, or front-end development principles.

• Leadership Potential: Progress into senior UX/UI designer roles, lead design sprints, or potentially move into product management or design team leadership positions within L&G.

• Cross-Functional Exposure: Gain broader experience by working on various digital products and initiatives across the Retail division.

• Industry Knowledge: Build a strong understanding of financial regulations and customer behavior within the UK financial services market.

📝 Enhancement Note: While this is a fixed-term contract, the role offers significant opportunities for skill development and exposure within the financial services sector. For candidates looking to specialize in FinTech UX/UI, this role provides a strong foundation and a chance to work with established product lines and regulatory frameworks.

🌐 Work Environment

Office Type: The role is based at "London, One Coleman Street," indicating a modern office environment within a prime London financial district. The company mentions that some workspaces have been redesigned with wellbeing and collaboration at their heart.

Office Location(s): Primarily based at 1 Coleman Street, London, EC2R 5BJ, United Kingdom. This is a central London location accessible by public transport.

Workspace Context:

• Collaborative Spaces: The office environment is designed to foster connection and collaboration, with redesigned spaces that support team interaction.

• Digital Tools: Access to essential design tools like Figma and user testing platforms.

• Cross-functional Interaction: Opportunities to regularly interact with product managers, developers, and other business stakeholders in a dynamic, Agile team setting.

• Hybrid Model: The role operates on a hybrid model, allowing for a balance between in-office collaboration and remote work flexibility.

Work Schedule: Standard working hours are likely around 40 hours per week. However, L&G is open to discussing flexible working arrangements, such as part-time hours or job shares, where feasible. This flexibility can be beneficial for balancing design work with personal commitments.

📝 Enhancement Note: The hybrid arrangement in a modern London office setting offers a blend of structure and flexibility. The emphasis on collaborative spaces suggests that in-office days will be highly interactive and team-focused, crucial for Agile development and design sprints.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Candidates will be asked to present their portfolio, detailing their design process, problem-solving approach, and specific project contributions. This will likely involve technical questions about UX/UI principles, Figma, Agile methodologies, and user research techniques.

• Stakeholder/Hiring Manager Interview: An interview with the hiring manager and potentially key team members (e.g., Product Manager, Lead Developer) to assess fit within the team, understanding of financial services, and ability to collaborate.

• Case Study/Design Challenge (Potentially): A practical design exercise or case study might be assigned, either as a take-home task or an in-interview exercise, to evaluate problem-solving skills and design thinking in a simulated scenario.

• Final Interview/Offer: Final discussions and offer extension.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio around compelling case studies that narrate the problem, your process, your solutions, and the outcomes.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your design decisions and process.

• Highlight Your Role: Clearly define your specific contributions, especially in team projects.

• Quantify Impact: Whenever possible, use metrics (e.g., improved conversion, reduced task time, increased user satisfaction scores) to demonstrate the value of your designs.

• Figma Focus: Ensure your Figma skills are evident, perhaps showcasing complex prototypes, component usage, or collaboration features.

• Financial Services Nuances: If you have financial services experience, highlight how you addressed user needs, security, and regulatory considerations.

Challenge Preparation:

• Understand the Context: Research Legal & General, their products (especially retail and retirement), and their commitment to Consumer Duty.

• Problem-Solving Framework: Be prepared to articulate your approach to solving a given design problem, focusing on user needs and business objectives.

• Iterative Thinking: Demonstrate an understanding of iterative design, user feedback, and continuous improvement.

• Tool Agnosticism (if applicable): While Figma is key, be prepared to discuss design principles that transcend specific tools.

• Communication: Practice articulating your design decisions clearly and concisely, explaining the "why" behind your choices.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio as tangible evidence of their skills. Expect detailed questions about their process and how they've applied UX/UI principles in real-world scenarios, particularly within a regulated environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is a must.

• User Testing Platforms: Experience with tools like UserZoom, Maze, or similar for conducting remote usability testing and gathering user feedback.

• Prototyping Tools: While Figma covers advanced prototyping, familiarity with other tools like InVision, Adobe XD, or Principle might be beneficial.

• Design System Tools: Experience with tools or methodologies for creating and maintaining design systems and component libraries.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar for understanding user behavior on digital platforms.

• Data Visualization: Ability to interpret data from analytics and present it clearly, potentially using tools like Tableau or Power BI for deeper insights (though not explicitly required, understanding data is key).

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how UX/UI designs integrate with customer data managed in CRM systems (like Salesforce) can be advantageous.

• Project Management Tools: Familiarity with Agile project management tools such as Jira, Asana, or Trello for task tracking and team collaboration.

📝 Enhancement Note: Figma is explicitly called out as a primary tool. The role requires a strong understanding of the UX/UI design lifecycle, from research and prototyping to testing and iteration, supported by relevant digital tools.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A commitment to understanding and serving customer needs, aligning with the company's "Consumer Duty" principles.

• Integrity & Responsibility: Upholding high ethical standards, particularly crucial within the financial services sector.

• Collaboration: Working effectively with diverse teams and stakeholders to achieve common goals.

• Innovation: A willingness to explore new ideas and methodologies (Lean Startup, Design Sprints) to improve user experiences.

• Excellence: Striving for high-quality design outcomes and continuous improvement.

• Inclusivity: Creating digital products that are accessible and usable by everyone.

Collaboration Style:

• Cross-Functional Teamwork: Active participation in Agile/SCRUM teams, working closely with product managers, developers, and insight specialists.

• Open Communication: Encouraging open dialogue and feedback exchange within design and development teams.

• Data-Informed Decisions: Collaborating to use research and data to guide design choices and validate hypotheses.

• Iterative Design Process: Embracing a collaborative approach to design reviews and iterations based on feedback and testing.

📝 Enhancement Note: Legal & General emphasizes a culture that values integrity, customer outcomes, and collaboration. For a UX/UI Designer, this means being a proactive team player who champions the user while understanding business and regulatory requirements.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business/Regulatory Constraints: Designing intuitive and user-friendly experiences within the strict regulatory framework of financial services (e.g., Consumer Duty) and company policies.

• Translating Complex Financial Concepts: Simplifying intricate financial products and processes into easily understandable and actionable designs for a diverse customer base.

• Cross-Functional Alignment: Ensuring buy-in and consistent application of design principles across various departments and development teams.

• Fixed-Term Contract Duration: Adapting to a 12-month contract, which requires delivering significant value and impact within a defined timeframe.

• Keeping Pace with Digital Trends: Staying updated with the latest UX/UI design trends, tools, and best practices, especially within the rapidly evolving FinTech landscape.

Learning & Development Opportunities:

• Financial Services UX Specialization: Gaining deep expertise in designing for the specific needs and regulations of the financial services industry.

• Advanced Design Techniques: Opportunities to hone skills in areas like service design, journey mapping, and advanced prototyping.

• Innovation Methodologies: Practical application of Lean Startup and Design Sprints, contributing to innovative product development.

• Cross-Disciplinary Learning: Exposure to product management, development processes, and business strategy within a large financial institution.

• Networking: Building professional connections within Legal & General and the broader financial services sector.

📝 Enhancement Note: The role presents a unique challenge of marrying user-centric design with the stringent requirements of financial services. Success in this role will provide valuable experience in a complex, high-stakes industry.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a challenging UX/UI project from your portfolio. What was the problem, your approach, and the outcome? How did you handle stakeholder feedback?" (Focus on your process, problem-solving, and collaboration.)

• "How do you ensure your designs are accessible and comply with regulations like Consumer Duty in financial services?" (Highlight your understanding of accessibility standards and regulatory impact.)

• "Describe your experience with Figma. How do you leverage its features for prototyping, collaboration, and design systems?" (Be ready to showcase specific Figma workflows and advanced techniques.)

• "How do you approach translating complex financial products or services into simple, user-friendly interfaces?" (Provide examples of simplifying complex information.)

Company & Culture Questions:

• "What do you know about Legal & General and our commitment to customers?" (Research their mission, values, and recent initiatives, especially around Consumer Duty.)

• "How do you see yourself fitting into an Agile/SCRUM team environment?" (Emphasize your collaborative spirit and adaptability.)

Portfolio Presentation Strategy:

• Curate Selectively: Choose 2-3 strong case studies that best showcase your skills relevant to this role (user-centricity, Figma, financial services context, problem-solving).

• Structure Your Narrative: For each case study, clearly outline the problem, your role and process, key design decisions and rationale, challenges faced, solutions implemented, and measurable results.

• Visual Emphasis: Use high-quality visuals (wireframes, mockups, prototypes, user flows) to illustrate your work.

• Highlight Figma Usage: Point out specific Figma features you utilized, such as auto-layout, component variants, prototyping links, or collaboration features.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and within the allotted time. Be prepared for Q&A.

📝 Enhancement Note: The interview will be a test of your design skills, process, tool proficiency (especially Figma), and ability to apply these in a regulated financial services context. A well-prepared portfolio presentation is critical.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on the SmartRecruiters platform.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your UX/UI design process, especially those involving user research, Figma proficiency, and ideally, experience within financial services or similar regulated industries. Highlight case studies that show iterative design and measurable outcomes.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX/UI Design," "Figma," "Agile," "SCRUM," "User Research," "Prototyping," "Financial Services," and "Consumer Duty." Quantify your achievements where possible.

• Interview Preparation: Practice articulating your design process and showcasing your portfolio. Prepare specific examples that address common UX/UI interview questions, especially those related to problem-solving, collaboration, and user-centric design.

• Company Research: Thoroughly research Legal & General, their mission, values, and their focus on customer outcomes and digital transformation. Understand their commitment to principles like "Consumer Duty."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding contract terms and benefits, should be verified directly with Legal & General during the application and interview process.