UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: AIA

Location: Singapore, SG-Tampines Agency Building, Singapore

Job Type: Full-Time

Category: User Experience (UX) & User Interface (UI) Design

Date Posted: April 23, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and delivery of high-quality, user-centered digital experiences across customer and distribution platforms, driving engagement and satisfaction.

• Apply robust user research methodologies to uncover insights that solve complex user and business problems, ensuring intuitive, consistent, and accessible digital interactions.

• Collaborate closely with business stakeholders and technology teams to translate user needs and business requirements into practical, innovative design solutions.

• Ensure all digital experiences align with AIA Group Design Standards and local regulatory compliance, maintaining a high level of design consistency and detail.

• Drive continuous improvement by defining and tracking UX KPIs, and iterating on designs based on measurable outcomes and user feedback.

📝 Enhancement Note: Based on the provided description, this role is firmly within the UX/UI Design domain, focusing on creating digital experiences for customers and distributors. The emphasis on "healthier, longer, better lives" and "sustainable change" suggests a mission-driven aspect to the digital product development. The preference for candidates from regulated industries like finance or insurance indicates a need for understanding complex compliance and user trust requirements.

📈 Primary Responsibilities

• Plan and execute comprehensive end-to-end UX/UI design processes, encompassing user research, ideation, wireframing, prototyping, usability testing, design handover, and design quality assurance.

• Translate intricate user needs and business objectives into intuitive, effective, and user-friendly design solutions that enhance customer journeys and distribution workflows.

• Maintain meticulous attention to detail to ensure design consistency across all digital touchpoints, screens, and user flows.

• Produce clear, detailed design documentation (e.g., user flows, style guides, interaction specifications) to facilitate seamless development and implementation by engineering teams.

• Proactively identify potential UX/UI issues and propose actionable improvements, iterating designs based on feedback from users, stakeholders, and cross-functional delivery teams.

• Ensure all digital experiences are consistent, accessible (WCAG standards), and fully aligned with AIA Group Design Standards, while rigorously adhering to local regulatory compliance requirements.

• Plan and conduct a variety of user research activities, including user interviews, contextual inquiries, usability testing sessions, and surveys to gather critical user insights.

• Synthesize and translate complex research findings into actionable design recommendations and strategic improvements for existing and new product features.

• Conduct thorough competitive and comparative analysis of digital products within the insurance and finance sectors to inform and validate design decisions.

• Facilitate design thinking workshops and collaborative discussions with business stakeholders, project managers, and technical leads to foster shared understanding and drive consensus on design solutions.

• Effectively balance competing user needs, business objectives, and technical constraints to arrive at pragmatic and innovative design outcomes.

• Clearly articulate and communicate design rationale, leveraging user insights, data, and best practices to gain buy-in from stakeholders and leadership.

• Define, track, and report on key UX performance indicators (KPIs) such as task completion rates, System Usability Scale (SUS) scores, Customer Satisfaction (CSAT), and in-app user ratings.

• Drive iterative design improvements by actively analyzing user feedback, performance data, and A/B testing results.

📝 Enhancement Note: The responsibilities highlight a full-cycle UX/UI role requiring a blend of strategic thinking, hands-on design execution, and strong analytical skills. The emphasis on "end-to-end UX/UI design" and "iterative improvements based on feedback and performance insights" points to a role that is deeply involved in the entire product development lifecycle, from conception to post-launch optimization. The mention of "regulatory compliance" and "AIA Group Design Standards" indicates a structured and disciplined design environment.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• UX/UI Design Expertise: Demonstrated ability to plan and execute end-to-end UX/UI design processes, including user research, wireframing, prototyping, and usability testing.

• Design Tools Proficiency: Expert-level proficiency in industry-standard design and prototyping tools, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, XD).

• User Research & Analysis: Strong understanding and practical application of user-centered design methodologies, including qualitative and quantitative user research techniques.

• Interaction Design: Solid foundation in interaction design principles, with the ability to create intuitive and efficient user flows and interface designs.

• Problem-Solving: Excellent analytical and problem-solving skills, with the capacity to translate complex user needs and business requirements into elegant design solutions.

• Stakeholder Management: Proven ability to effectively manage relationships with diverse stakeholders, communicate design rationale clearly, and defend design decisions to leadership.

• Communication Skills: Exceptional verbal and written communication skills, with the ability to articulate design concepts, research findings, and recommendations persuasively.

• Portfolio: A strong portfolio showcasing a range of digital design work, demonstrating problem-solving skills, design process, and successful project outcomes.

Preferred Skills:

• Familiarity with Front-End Technologies: Understanding of front-end development principles (HTML, CSS, JavaScript) to ensure design feasibility and effective collaboration with development teams.

• Experience in Regulated Industries: Preference for candidates with experience in regulated sectors such as finance, insurance, or healthcare, demonstrating an understanding of compliance and user trust.

• Agile/Scrum Methodologies: Experience working within Agile development environments, understanding sprint cycles and cross-functional team collaboration.

• Data Analysis & UX KPIs: Experience in defining, tracking, and analyzing UX KPIs to drive iterative design improvements and demonstrate design impact.

• Accessibility Standards: Knowledge of Web Content Accessibility Guidelines (WCAG) and experience designing for accessibility.

📝 Enhancement Note: The requirements emphasize a blend of creative design skills and analytical rigor. The specific mention of "4 to 5 years of experience" and a "strong portfolio" indicates a mid-level to senior role. The preference for regulated industries is a key differentiator, suggesting that candidates with experience in environments that demand high levels of accuracy, compliance, and user trust will be highly regarded. The explicit mention of Figma and Adobe Creative Suite is critical for ATS optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate End-to-End Design Process: Showcase a minimum of 2-3 distinct projects that clearly illustrate your comprehensive UX/UI design process, from initial problem definition and user research through to final design delivery and iteration.

• Problem-Solving & User-Centricity: Clearly articulate the user problems or business challenges addressed in each project, detailing how your design solutions effectively solved these issues and met user needs.

• Visual Design & Interaction: Present high-fidelity mockups, interactive prototypes, and detailed user flows that highlight your proficiency in visual design aesthetics, interaction design patterns, and information architecture.

• Research & Validation: Include evidence of user research methodologies employed (e.g., interview summaries, survey data, usability test findings) and how these insights directly informed your design decisions and validated your solutions.

• Tool Proficiency Showcase: Visually demonstrate your expertise with primary design tools such as Figma and Adobe Creative Suite, potentially through case studies detailing specific features or workflows used.

• Impact & Outcomes: Quantify the impact of your designs where possible, using UX KPIs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction scores) or qualitative feedback to demonstrate the success of your work.

Process Documentation:

• Workflow Design: Candidates are expected to be adept at creating and documenting detailed user flows, wireframes, and site maps that clearly outline the intended user journeys and system interactions.

• Design System Contribution: Experience in contributing to or utilizing design systems, ensuring consistency and scalability across digital products, will be highly valued. This includes documenting UI components and interaction guidelines.

• Usability Testing Protocols: Ability to document plans for and conduct usability tests, including defining test objectives, participant recruitment criteria, task scenarios, and post-test analysis procedures.

• Design Handoff Specifications: Proficiency in preparing comprehensive design handoff documentation for development teams, including detailed specifications for layout, typography, color, states, and interactions.

📝 Enhancement Note: For a UX/UI Designer role, a strong portfolio is paramount. The emphasis here is on demonstrating a structured design process, user-centricity, and the ability to translate research into tangible design outcomes. The mention of "design QA" and "design handover" implies that candidates should be prepared to discuss their role in ensuring design fidelity during development.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.

• Retirement Savings Plan: Contributions to a national or company-sponsored retirement fund.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, conferences, and certifications relevant to UX/UI design and digital product development.

• Employee Assistance Program (EAP): Support services for personal and work-related well-being.

• Potential for Performance Bonuses: Based on individual and company performance.

Working Hours:

• Standard working hours are typically 40 hours per week, Monday to Friday. Flexibility may be available based on project demands and team coordination.

📝 Enhancement Note: Salary for a UX/UI Designer in Singapore with 4-5 years of experience can vary significantly. Research indicates a strong demand for these skills, especially with experience in regulated industries. The provided range is a benchmark. AIA, as a large established financial institution, is expected to offer a competitive benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance) - AIA is a leading pan-Asian life insurance group. This industry context means a strong emphasis on trust, security, regulatory compliance, and long-term customer relationships. Digital experiences must convey reliability and ease of use for sensitive financial decisions.

Company Size: AIA is a very large, multinational corporation with tens of thousands of employees globally. This implies a structured, established organization with defined processes, opportunities for specialization, and potential for career advancement across different business units and geographies.

Founded: 1919. With over a century of history, AIA has a deep-rooted legacy and extensive market presence, indicating stability and a long-term strategic vision. This heritage likely influences a culture that values experience and proven methodologies, while also embracing necessary digital transformation.

Team Structure:

• Operations Team Aspect 1: The UX/UI Designer will likely be part of a broader Digital or Technology department, potentially within a dedicated Digital Experience or Product Design team. This team may consist of other designers, researchers, product managers, and UX strategists.

• Operations Team Aspect 2: Reporting lines could be to a Head of UX/UI, a Digital Product Lead, or a Senior Manager overseeing digital transformation initiatives. Collaboration will be heavily cross-functional, involving business units (e.g., marketing, sales, customer service), IT, and product development teams.

• Operations Team Aspect 3: Collaboration is key. The role requires close partnership with Product Managers to understand business goals, with developers to ensure technical feasibility, and with business stakeholders to gather requirements and present design solutions. A "healthier, longer, better lives" mission suggests a collaborative environment focused on positive impact.

Methodology:

• Operations Process 1: Data analysis will be crucial, using UX KPIs, user feedback, and potentially A/B testing results to inform design decisions and measure the impact of digital initiatives.

• Operations Process 2: Workflow planning and optimization will involve mapping out customer journeys, streamlining user interactions, and ensuring intuitive navigation across various digital platforms.

• Operations Process 3: Automation and efficiency practices may be applied to design workflows (e.g., through reusable components in Figma) and to the digital products themselves, aiming to simplify processes for users and internal teams.

Company Website: https://www.aia.com/

📝 Enhancement Note: AIA's long history and global presence in insurance suggest a corporate environment that values stability and compliance but is actively undergoing digital transformation to meet modern customer expectations. The mission-driven aspect of "healthier, longer, better lives" is a significant cultural differentiator that designers can leverage in their work and portfolio.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior UX/UI Designer, demanding independent execution of design tasks and a strong ability to influence stakeholders. It requires a solid understanding of user-centered design principles and practical experience in applying them to complex digital products, particularly within a regulated industry. The scope includes end-to-end design ownership and contribution to strategic design decisions.

Reporting Structure: The UX/UI Designer will likely report into a management role within the Digital, Technology, or Product division. They will collaborate extensively with peers in Product Management, Engineering, Marketing, and potentially Business Development or Customer Service teams. This cross-functional interaction is vital for understanding diverse perspectives and ensuring alignment on digital strategy.

Operations Impact: The UX/UI Designer's impact is direct and significant, shaping the digital interfaces through which millions of customers and distributors interact with AIA. By creating intuitive, accessible, and engaging experiences, the role directly influences customer satisfaction, retention, acquisition rates, and the efficiency of distribution channels. This role is instrumental in driving AIA's digital transformation and its mission to help people live healthier, longer, better lives.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in specific UX/UI areas such as user research, interaction design, or design systems. Potential to lead design sprints or specific feature development from a UX perspective.

• Industry Specialization: Developing specialized knowledge in designing for the insurance and financial services sector, understanding its unique user needs, compliance requirements, and business models.

• Leadership Track: Potential to advance into senior or lead UX/UI Designer roles, managing projects, mentoring junior designers, or eventually moving into management positions like Head of UX/UI or Product Design Manager.

• Cross-Functional Mobility: Experience gained in digital product development can open doors to roles in Product Management, Digital Strategy, or Project Management within AIA.

📝 Enhancement Note: The role offers a clear path for growth within a large, established organization. The emphasis on digital transformation means there will be ample opportunity to work on impactful projects and develop specialized skills relevant to the financial services sector.

🌐 Work Environment

Office Type: The role is based at the AIA Tampines Agency Building in Singapore, indicating a professional office environment. This typically involves dedicated workspaces, meeting rooms, and collaborative zones designed for focused work and team interaction.

Office Location(s): Tampines, Singapore. This location offers accessibility within the eastern part of Singapore.

Workspace Context:

• Collaborative Environment: Expect an environment that encourages cross-functional collaboration, with opportunities to engage with product managers, developers, business analysts, and marketing teams.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite), potentially collaboration tools (e.g., Jira, Confluence, Slack), and company-specific internal systems.

• Operations Team Interaction: Regular team meetings, design reviews, and project-specific discussions will be part of the daily routine, fostering a culture of shared learning and problem-solving.

Work Schedule: The standard work schedule is typically Monday to Friday, 40 hours per week. While the role is on-site, there might be some flexibility in start/end times depending on team agreements and project needs, but core hours will be expected for team collaboration.

📝 Enhancement Note: As an on-site role in a major corporate building, the work environment is expected to be professional and structured, with a focus on in-person collaboration and adherence to company standards.

📄 Application & Portfolio Review Process

Interview Process:

• Process Step 1 (Initial Screening): HR or a recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and salary expectations. Be prepared to briefly walk through your resume and highlight relevant experience.

• Process Step 2 (Portfolio Review & Technical Interview): A hiring manager or senior designer will review your portfolio. This is followed by a more in-depth interview focusing on your design process, problem-solving skills, and tool proficiency. Expect questions about specific projects, your role, and design decisions.

• Process Step 3 (Case Study/Design Challenge): You may be given a design challenge or asked to present a detailed case study from your portfolio. This assesses your ability to think critically, apply UX/UI principles, and communicate your design rationale effectively. Focus on explaining your "why."

• Process Step 4 (Cross-Functional/Stakeholder Interview): You might meet with product managers, business stakeholders, or engineering leads to assess your collaboration skills, ability to balance constraints, and communication style with non-designers.

• Process Step 5 (Final Interview): This may involve a final discussion with a senior leader to assess cultural fit, alignment with AIA's mission, and overall suitability for the role.

Portfolio Review Tips:

• Curate Selectively: Choose 2-4 of your strongest projects that best demonstrate your end-to-end UX/UI process and problem-solving abilities, especially those relevant to financial services or complex digital products.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the challenges you faced, your solutions, and the measurable outcomes. Focus on the "why" behind your design decisions.

• Show, Don't Just Tell: Use high-fidelity mockups, interactive prototypes, user flows, and research summaries to visually convey your design thinking.

• Highlight Process: Emphasize your user-centered approach and how you incorporated research and feedback into your design iterations.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success and business value of your designs.

• Tailor to AIA: If possible, subtly align your portfolio examples with AIA's mission (healthier, longer, better lives) or the insurance industry context.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the problem statement, constraints, and objectives. Ask clarifying questions.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Communicate Your Thinking: Whether it's a live exercise or a take-home assignment, articulate your thought process, assumptions, and design decisions clearly. Explain trade-offs.

• Focus on Process: Demonstrate a structured approach to problem-solving, even if you don't arrive at a "perfect" final solution within the time limit.

📝 Enhancement Note: The interview process for a UX/UI role typically involves a strong emphasis on the portfolio. Candidates should be prepared to articulate their design process in detail and demonstrate how they use research and data to inform their decisions. Tailoring the portfolio to the company's industry and mission is a strategic advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Proficiency in creating reusable components and design systems within Figma is highly valued.

• Adobe Creative Suite: Specifically Photoshop for image manipulation, Illustrator for vector graphics, and potentially Adobe XD for prototyping and design handoff, although Figma is often preferred.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with tools like InVision, Marvel, or ProtoPie might be beneficial for more complex interactive prototypes.

• User Research Platforms: Tools like UserTesting.com, Lookback, Maze, or SurveyMonkey for conducting remote usability tests and gathering user feedback.

Analytics & Reporting:

• UX KPI Tracking: Familiarity with tools or methods to track key UX metrics such as task completion rates, System Usability Scale (SUS) scores, CSAT, Net Promoter Score (NPS), and conversion rates.

• Web Analytics: Basic understanding of tools like Google Analytics or Adobe Analytics to understand user behavior on digital platforms.

• Data Visualization Tools: Experience with tools like Tableau or Power BI could be beneficial for analyzing user data and presenting insights, though not explicitly required.

CRM & Automation:

• CRM Systems: While not a primary tool for UX/UI, understanding how user data is managed in CRM systems (e.g., Salesforce) can provide context for customer journeys.

• Project Management & Collaboration: Tools like Jira, Confluence, Trello, Asana, or Monday.com for managing design tasks, documenting requirements, and collaborating with development teams.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is explicitly required. Understanding how design impacts user data and business metrics, and how to collaborate with development teams using project management tools, are key to success in this role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value focused on deeply understanding and prioritizing user needs in all design decisions, ensuring digital experiences are intuitive and valuable.

• Collaboration: Emphasis on working effectively across diverse teams (business, tech, marketing) to achieve shared goals and deliver cohesive digital solutions.

• Innovation & Continuous Improvement: A drive to explore new design approaches, leverage technology, and iteratively enhance user experiences based on feedback and data.

• Integrity & Trust: Given AIA's industry, a strong emphasis on ethical design practices, data privacy, and building user trust through transparent and reliable digital interfaces.

• Impact & Purpose: A commitment to contributing to AIA's mission of helping people live Healthier, Longer, Better Lives through thoughtfully designed digital products.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with product managers, developers, business analysts, and marketing specialists. This involves regular communication, joint problem-solving sessions, and shared ownership of product outcomes.

• Process Review & Feedback: An openness to constructive feedback on designs and processes, participating in design critiques, and providing thoughtful input to colleagues' work.

• Knowledge Sharing: A willingness to share insights, best practices, and learnings within the design team and across relevant departments to foster a culture of continuous learning and elevate the overall quality of digital experiences.

📝 Enhancement Note: The company's mission statement ("Healthier, Longer, Better Lives") will likely permeate the team culture, fostering a sense of purpose and impact. Collaboration in a large financial institution emphasizes professionalism, clear communication, and adherence to established processes while striving for innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business & Technical Constraints: Navigating the inherent tension between ideal user experiences, business objectives, regulatory requirements, and technical limitations within a large organization.

• Designing for a Regulated Industry: Ensuring designs are compliant, secure, and build trust, which can sometimes limit creative freedom or add complexity to user flows.

• Driving Adoption of New Designs: Effectively communicating design rationale and benefits to stakeholders and users to gain buy-in and encourage the adoption of new features or improved workflows.

• Keeping Pace with Evolving Technology: Continuously learning and adapting to new design tools, methodologies, and digital trends to maintain a competitive edge.

Learning & Development Opportunities:

• Specialized UX/UI Training: Access to courses, workshops, and certifications focused on advanced UX research, interaction design, accessibility, or specific design tools.

• Industry Conferences: Opportunities to attend leading UX/UI and digital transformation conferences to gain insights into industry trends and network with peers.

• Mentorship Programs: Potential to be mentored by senior designers or leaders within AIA, or to mentor junior team members, fostering leadership skills.

• Exposure to Diverse Projects: Working on a variety of digital products and initiatives across AIA's business lines offers broad exposure and skill development.

📝 Enhancement Note: The challenges presented are typical for senior UX/UI roles in large, established, and regulated industries. The growth opportunities highlight the potential for significant professional development within AIA.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you resolve it?" Prepare a specific project example where you navigated competing priorities, detailing your approach to understanding each perspective, facilitating discussion, and arriving at a balanced solution. Emphasize your communication and negotiation skills.

• "How do you approach designing for accessibility and regulatory compliance? Can you give an example?" Discuss your understanding of WCAG standards and relevant regulations in financial services. Share a project where you had to explicitly incorporate these considerations and how it influenced your design decisions.

Company & Culture Questions:

• "What interests you about AIA and our mission to help people live Healthier, Longer, Better Lives?" Research AIA's mission, recent initiatives, and values. Connect your passion for user-centered design and creating positive impact to their goals.

• "How do you collaborate with developers and product managers?" Describe your experience working in cross-functional teams. Provide examples of how you ensure smooth design handoffs, provide clarity on design intent, and handle technical feedback.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Outcome.

• Focus on Impact: Quantify results whenever possible. If exact numbers aren't available, discuss the qualitative impact and user benefits.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, research methodologies, and problem-solving approaches.

• Showcase Your Tools: Briefly mention and demonstrate your proficiency with Figma and Adobe Creative Suite, especially any advanced techniques or custom components you've developed.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a solid understanding of the UX/UI design process, strong problem-solving skills, effective communication, and alignment with AIA's mission and industry context. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit Your Application: Complete the online application through the provided Workday portal link, ensuring all fields are accurately filled.

• Tailor Your Resume: Customize your resume to highlight experience and skills directly relevant to UX/UI design, user research, Figma, Adobe Creative Suite, and any experience in financial services or regulated industries. Use keywords from the job description.

• Curate Your Portfolio: Prepare a digital portfolio (PDF or website) showcasing 2-4 of your strongest projects that exemplify your end-to-end design process, problem-solving abilities, and impact. Ensure it clearly articulates the problem, your role, your process, your solutions, and measured outcomes.

• Prepare Your Case Study: Select one key project from your portfolio that you can present in detail, ready to discuss your design decisions, research insights, and the project's success metrics during an interview.

• Research AIA: Familiarize yourself with AIA's mission, values, digital presence, and the insurance industry context. Understand how your role contributes to their overarching goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.