UX Research Growth Associate

📍 Job Overview

Job Title: UX Research Growth Associate

Company: This is Gain Ltd

Location: Vancouver, British Columbia, Canada

Job Type: FULL_TIME

Category: Sales & Business Development (with a focus on UX Research Services)

Date Posted: March 05, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: Hybrid (with Work From Anywhere allowance)

🚀 Role Summary

• Spearhead lead generation and relationship-building efforts for the company's burgeoning UX Research Services division, acting as the primary point of contact for prospective clients.

• Drive the creation and progression of a dynamic sales pipeline, meticulously identifying and engaging potential customers to foster successful partnerships and revenue growth.

• Collaborate closely with assigned sales experts and the Director of UX Research to ensure efficient deal progression and client acquisition, contributing directly to business expansion.

• Conduct crucial discovery conversations, gain a deep understanding of prospect needs, and contribute to proposal development and negotiation processes to secure new business.

• Manage essential administrative tasks, including scheduling client meetings and maintaining effective email communications, ensuring a seamless and professional client engagement process.

📝 Enhancement Note: While the job title is "UX Research Growth Associate," the core responsibilities and required skills clearly position this role within a sales and business development function, specifically focused on generating demand for UX Research services. The emphasis on "lead generation," "sales pipeline creation," "discovery conversations," and "negotiation" aligns with entry-level sales roles, often termed Sales Development Representatives (SDRs) or Business Development Representatives (BDRs) in other organizations. The "Growth Associate" title suggests a focus on expanding a new service offering, aligning with the company's goal to grow its UX Research arm.

📈 Primary Responsibilities

• Sales Pipeline Creation & Management:

  • Proactively identify and generate new leads through various outreach methods, including but not limited to, LinkedIn, industry events, and targeted prospecting campaigns.
  • Develop and maintain a robust and organized sales pipeline within the CRM system, ensuring accurate forecasting and tracking of all prospect interactions.
  • Qualify incoming leads to ensure they align with the company's ideal client profile and service offerings for UX Research.

• Pipeline Progression & Deal Support:

  • Partner with senior sales team members (assigned experts) to strategically move qualified leads through the sales funnel.
  • Conduct initial discovery calls to understand prospect challenges, business objectives, and specific UX Research needs.
  • Prepare and deliver compelling presentations and proposals tailored to individual prospect requirements, highlighting the value proposition of Gain's UX Research services.
  • Support negotiation processes, working towards mutually beneficial agreements.

• Client Relationship Management:

  • Build and nurture strong, long-lasting relationships with potential clients by demonstrating a client-centric approach and a genuine interest in their success.
  • Act as a primary point of contact for initial inquiries, providing prompt and professional responses to maintain a positive brand perception.
  • Maintain consistent follow-up communications to keep prospects engaged and informed throughout the sales cycle.

• Administrative & Operational Support:

  • Efficiently schedule and coordinate meetings between prospects and senior sales/UX Research team members.

  • Manage all email communications, ensuring clear, concise, and professional messaging.

  • Accurately record all prospect interactions, notes, and deal stages within the CRM system.

  • Assist in the preparation of sales reports and performance metrics as required.

📝 Enhancement Note: The responsibilities are structured to reflect a typical entry-level sales development role. The emphasis on "partnering with assigned experts" and "driving the creation and progression of a sales pipeline" indicates a structured training and support system, common for growth associates entering a sales function. The inclusion of administrative tasks is standard for this level, ensuring foundational understanding of sales processes and client management.

🎓 Skills & Qualifications

Education:

Experience:

• 0-2 years of experience in sales, business development, or customer service, with a demonstrable track record of achieving targets.

Required Skills:

• Lead Generation & Prospecting: Proven ability to identify and engage potential clients through various outreach channels.

• Sales Pipeline Management: Skill in building, nurturing, and managing a sales pipeline using CRM tools.

• Communication Excellence: Exceptional verbal and written communication skills, with the ability to articulate value propositions clearly and concisely.

• Active Listening: Strong ability to listen attentively and understand prospect needs, challenges, and objectives.

• Client-Centric Mindset: A natural inclination towards understanding and prioritizing client needs, acting as a trusted advisor.

• Organizational Skills: Excellent time management and prioritization abilities to handle multiple tasks and deadlines effectively.

• Presentation Skills: Competence in delivering clear and persuasive presentations, both verbally and visually.

• Team Collaboration: Ability to work effectively as part of a team, supporting senior colleagues and sharing insights.

• Adaptability: Willingness to learn and adapt to new sales methodologies and company processes.

Preferred Skills:

• CRM Software Proficiency: Familiarity with CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM) for managing customer interactions and sales pipelines.

• Sales Tools Experience: Experience with sales enablement tools, prospecting tools, or sales intelligence platforms.

• Commercial Research Exposure: Any prior experience or understanding of research methodologies within a commercial or business context.

• Discovery Conversation Acumen: Experience or training in conducting effective discovery calls to uncover client needs.

• Proposal Development: Basic understanding of how to contribute to or draft sales proposals.

📝 Enhancement Note: The "preferred skills" highlight areas where candidates with even slight exposure can gain a competitive edge. The emphasis on "listening," "client-centricity," and "serving prospects" reflects the company's stated behavioral expectations, which are crucial for success in this role and should be demonstrated in applications and interviews.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Outreach & Engagement: Examples of successful lead generation campaigns or prospect engagement sequences that led to meaningful conversations or pipeline progression.

• CRM Data Management Example: Screenshots or descriptions of how you have organized prospect information, tracked interactions, and managed pipeline stages in a CRM (anonymized if necessary).

• Communication Samples: Examples of professional outbound emails, follow-up sequences, or discovery call summaries that demonstrate clear communication and client-focused language.

• Targeted Prospecting Strategy: A brief outline or example of how you would identify and research a target account for UX Research services.

Process Documentation:

• Lead Qualification Framework: A description of how you would qualify a lead, outlining key questions to ask and criteria to assess.

• Sales Process Contribution: An explanation of how you see your role contributing to the overall sales process from initial contact to handoff for discovery.

• CRM Utilization Strategy: A brief overview of best practices for using CRM to manage a sales pipeline and track progress.

📝 Enhancement Note: For an entry-level sales role focused on growth, a formal "portfolio" might not be expected in the same way as for a designer or engineer. However, demonstrating an understanding of sales processes and having tangible examples of outreach, communication, and CRM usage will be highly beneficial. Candidates should be prepared to discuss their approach to these elements, even if they don't have a formal portfolio.

💵 Compensation & Benefits

Salary Range:

• The typical hiring range for this role is $60,000 - $70,000 CAD annually. This range includes both a base salary and performance-based bonus components.

• The exact mix between base salary and bonus will be determined based on the candidate's role-related skills, knowledge, and experience.

Benefits:

• Hybrid Work Environment: Flexibility to work from home and in the office.

• Home Office Allowance: Support for setting up a productive home workspace.

• Flex-Fridays: Uninterrupted Fridays for wrapping up the week or signing off early.

• Generous Paid Time Off: 3 weeks of paid time off to start, in addition to a winter holiday office closure.

• Work From Anywhere Allowance: Up to 20 business days (4 weeks) per year to work remotely from anywhere globally.

• Wellness Focus:

  • Wellness Time
  • Health and Dental Coverage
  • Health Spending Account
  • Wellness Spending Account

• Dog-Friendly Office: A welcoming environment for furry colleagues.

• Office Gym Membership: Access to on-site fitness facilities.

• Reward & Recognition Programs: Opportunities for team and individual recognition.

• Certified Great Place to Work®: Work in an environment recognized for its positive culture.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week, with flexibility offered through initiatives like Flex-Fridays and the Work From Anywhere allowance.

📝 Enhancement Note: The salary range provided is typical for entry-level sales development roles in Vancouver, Canada. The breakdown between base and bonus is common for sales positions, incentivizing performance. The benefits package is comprehensive and emphasizes work-life balance and employee well-being, aligning with the company's "Great Place to Work®" certification.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising Services, specializing in Conversion Rate Optimization (CRO) and UX Research.

Company Size: Approximately 50-200 employees. (Inferred from LinkedIn data showing a range for similar companies and the description of specialist teams).

Founded: The company "Conversion" was founded with a mission to prove that evidence-based decisions yield the best results. The "This is Gain Ltd" entity likely represents the parent or umbrella organization.

Team Structure:

• Reporting: The Growth Associate reports directly into the VP of Growth.

• Collaboration: Close collaboration is expected with the Director of UX Research and assigned expert sales colleagues.

• Cross-Functional Interaction: Will likely interact with UX Researchers, data analysts, and potentially marketing teams to understand service offerings and client needs.

Methodology:

• Data-Driven Insights: A core principle is leveraging data, intelligence, and insight to drive creative strategies and business decisions.

• Client-Centricity: A strong emphasis on understanding and serving client needs, focusing on their desired outcomes.

• Collaborative & Supportive: Fosters a culture of mutual support, devoid of ego or drama, with a focus on collective success.

• Evidence-Based Decisions: Commitment to proving that data and evidence lead to optimal results.

Company Website: thisisgain.com

📝 Enhancement Note: The company positions itself as a blend of creativity, data intelligence, and client-focused service. The "UX Research Growth Associate" role is new and dedicated, suggesting an environment where early hires can have significant impact. The "Great Place to Work®" status implies a positive, supportive, and growth-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Sales Development / Growth Associate. This role is designed for individuals starting their career in sales or looking to transition into a sales-focused role within the consulting or agency sector.

Reporting Structure: Direct reporting to the VP of Growth, with close guidance and collaboration from the Director of UX Research and senior sales team members. This structure provides high visibility and direct mentorship.

Operations Impact: The Growth Associate is pivotal in expanding the UX Research Services arm. Their success directly contributes to the company's revenue growth, market penetration for new services, and overall business expansion. They are the initial touchpoint that shapes client perception and initiates revenue generation for this specific service line.

Growth Opportunities:

• Sales Specialization: Opportunity to develop deep expertise in consultative selling, lead generation, and pipeline management within the UX Research and CRO domain.

• Career Progression: Potential to advance into roles such as Account Executive, Senior Growth Associate, or Sales Manager, managing larger territories or teams.

• Skill Development: Continuous learning in sales methodologies, UX Research principles, client relationship management, and CRM/sales tool utilization.

• Mentorship: Direct mentorship from senior sales leaders and UX Research experts, providing invaluable industry knowledge and career guidance.

• Impactful Contribution: The chance to be instrumental in the growth of a new service offering, with the potential for significant personal and professional recognition.

📝 Enhancement Note: This role is positioned as a foundational step in a sales career. The company's emphasis on growth and new service development suggests a dynamic environment where ambitious individuals can carve out significant career paths. The "Growth Associate" title implies a focus on learning and expanding capabilities, aligning with the company's "Be Hungry" principle.

🌐 Work Environment

Office Type: Hybrid work model, with a dog-friendly office environment.

Office Location(s): Vancouver, British Columbia, Canada. Specific office details would be provided upon further inquiry or during the interview process. The company also offers a "Work From Anywhere" allowance.

Workspace Context:

• Collaborative Hub: The office likely serves as a central point for team meetings, brainstorming sessions, and client interactions, fostering a sense of community.

• Technology Enabled: Access to necessary sales tools, CRM systems, and communication platforms to facilitate hybrid work and client engagement.

• Supportive Atmosphere: Given the "Great Place to Work®" certification and emphasis on collaboration without ego, the workspace is expected to be positive and encouraging.

• Flexibility: The hybrid model and global work-from-anywhere policy indicate an environment that values flexibility and work-life integration.

Work Schedule:

• Standard full-time hours, expected to be around 40 hours per week.

• The "Flex-Fridays" initiative allows for greater autonomy in managing the end of the work week.

• The "Work From Anywhere" policy provides significant flexibility in location for up to 20 business days per year.

📝 Enhancement Note: The hybrid nature of the role, combined with the global work-from-anywhere allowance, suggests an organization that trusts its employees and prioritizes flexibility. The dog-friendly office and wellness benefits contribute to a positive and employee-centric work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief conversation with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role.

• Hiring Manager Interview: A more in-depth discussion with the VP of Growth focusing on sales experience, understanding of the role, and alignment with company values (especially "Focus on Service," "Listening and Learning," "Empathy in Action").

• Team/Peer Interview: Potentially a conversation with the Director of UX Research or an assigned sales expert to evaluate collaboration potential and specific skill alignment. This might include discussing how you'd approach a discovery call or identify leads.

• Skills-Based Assessment/Case Study: Candidates may be asked to prepare a short presentation on how they would approach lead generation for UX Research services, or perform a mock discovery call.

• Final Interview: May involve a senior leader or panel to confirm fit and offer.

Portfolio Review Tips:

• Focus on Process, Not Just Results: For this entry-level role, demonstrating your understanding of the sales process (lead generation, qualification, CRM usage, communication) is key.

• Showcase Communication Skills: Include examples of professional emails, follow-up templates, or mock discovery call outlines that highlight your client-centric and empathetic approach.

• CRM Familiarity: If you have experience with CRM, be ready to explain how you used it to manage leads and track progress. If not, describe how you would organize such information.

• Client-Centric Examples: Highlight any past experiences where you prioritized understanding and meeting someone else's needs (customer service, volunteer work, group projects).

• Tailor to UX Research: Briefly research what UX Research entails and explain why you are interested in selling these services, demonstrating your "Hungry" principle.

Challenge Preparation:

• Mock Discovery Call: Be prepared to role-play a discovery call. Focus on asking open-ended questions to uncover needs rather than pitching immediately.

• Lead Generation Strategy: Think about how you would identify potential clients for UX Research services. Consider industries, company sizes, and common pain points that UX Research addresses.

• Company Values Alignment: Prepare examples that demonstrate your adherence to "Be One, Be Decisive, Be Hungry, Be Undeniable, and Be Accountable," with a particular emphasis on "Focus on Service" and "Listening and Learning."

📝 Enhancement Note: The interview process will likely test for sales aptitude, communication skills, and cultural fit. Candidates should prepare to articulate their understanding of the sales process and demonstrate empathy and a service-oriented mindset, aligning with the company's stated behaviors.

🛠 Tools & Technology Stack

Primary Tools:

• CRM Software: Essential for managing leads, tracking interactions, and pipeline management. While specific software isn't named, proficiency in any major CRM (e.g., Salesforce, HubSpot, Zoho CRM) is advantageous.

• Sales Engagement Platforms: Tools like Outreach, SalesLoft, or similar for automating email sequences and tracking prospect engagement.

• Communication & Collaboration Tools: Slack, Microsoft Teams, Zoom for internal and external communication.

• Document Creation & Presentation Software: Google Workspace (Docs, Sheets, Slides) or Microsoft Office Suite (Word, Excel, PowerPoint) for creating proposals, reports, and presentations.

Analytics & Reporting:

• CRM Reporting Features: Ability to pull basic reports on pipeline status, lead activity, and conversion rates.

• Spreadsheet Software: For data analysis and custom reporting.

CRM & Automation:

• CRM System: As mentioned, a core tool for managing the sales process.

• Automation Tools: Potentially used for email outreach, scheduling, and other repetitive sales tasks.

📝 Enhancement Note: While specific tools aren't mandated, familiarity with common CRM and sales engagement platforms will be a significant advantage. The role requires an understanding of how these tools support efficiency and data-driven decision-making in sales.

👥 Team Culture & Values

Operations Values:

• Be One: Emphasizes teamwork, collaboration, and a unified approach to client success and company goals. For this role, it means supporting colleagues and working seamlessly with the sales and UX Research teams.

• Be Decisive: Encourages prompt and confident decision-making, even with incomplete information, to drive progress. In this role, it means making informed decisions about lead qualification and outreach strategies.

• Be Hungry: Fosters ambition, a desire for continuous learning, and a drive to achieve and exceed goals. This role requires a hunger for learning sales techniques and contributing to growth.

• Be Undeniable: Strives for excellence and to be a leader in the field through impactful work and strong client results. This means delivering high-quality interactions and contributing to the company's reputation.

• Be Accountable: Promotes taking ownership of actions, results, and commitments. For the Growth Associate, this means owning their pipeline development and administrative tasks.

Collaboration Style:

• Supportive & Ego-Free: The company culture is described as supportive, without ego or drama, focusing on what's best for clients and each other.

• Client-Focused Collaboration: All efforts are geared towards understanding and meeting client needs, ensuring a cohesive approach from initial contact through service delivery.

• Cross-Functional Synergy: Encourages collaboration across specialist teams (Sales, UX Research, Data, Creative) to deliver integrated solutions.

📝 Enhancement Note: The company's five core values are central to its culture. Candidates should be prepared to discuss how they embody these values, particularly "Focus on Service" and "Listening and Learning," which are highlighted as behavioral expectations for the Growth Associate.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Service Line: As the first dedicated sales role for UX Research, the challenge will be to build awareness and demand from the ground up in a competitive market.

• Balancing Sales & Service: Effectively transitioning from a service-oriented initial contact to a sales-driven progression, while maintaining a client-centric approach.

• Target Achievement: Meeting and exceeding lead generation and pipeline progression targets in a new and evolving service area.

• Navigating Complex Client Needs: Understanding and articulating how UX Research can solve diverse client challenges across various industries.

Learning & Development Opportunities:

• Sales Methodology Mastery: Deep dive into consultative selling, strategic prospecting, and effective closing techniques.

• UX Research Domain Expertise: Gain in-depth knowledge of UX Research principles, methodologies, and their business impact.

• CRM & Sales Technology Proficiency: Become an expert in utilizing sales tools to drive efficiency and effectiveness.

• Business Acumen: Develop a strong understanding of business objectives, client challenges, and how services like UX Research contribute to organizational growth.

• Mentorship & Coaching: Benefit from direct guidance from senior sales leaders and UX Research specialists.

📝 Enhancement Note: The challenges presented are inherent to a growth-focused role in a developing service area. These challenges are also framed as opportunities for significant learning and career advancement, aligning with the company's "Be Hungry" value.

💡 Interview Preparation

Strategy Questions:

• Lead Generation Approach: "How would you identify and approach potential clients for UX Research services? Walk me through your process for building a target list." (Focus on research, personalization, and value proposition.)

• Discovery Call Simulation: "Imagine I'm a potential client who runs an e-commerce fashion brand struggling with low conversion rates. How would you start a discovery conversation to understand my needs?" (Emphasize active listening, open-ended questions, and empathy.)

• Handling Objections: "What's a common objection you anticipate when selling UX Research services, and how would you address it?" (Prepare responses that focus on value, ROI, and understanding the client's perspective.)

Company & Culture Questions:

• Values Alignment: "Can you give an example from your past experience that demonstrates how you've focused on serving others' needs or actively listened to understand a problem?" (Prepare specific anecdotes related to "Focus on Service" and "Listening and Learning.")

• Teamwork Experience: "Describe a time you collaborated with a team to achieve a common goal. What was your role, and how did you contribute to the team's success?" (Highlight "Be One" and accountability.)

• Growth Mindset: "What interests you most about this role and the UX Research field? How do you plan to develop your skills in this area?" (Showcase your "Be Hungry" aspect and proactive learning approach.)

Portfolio Presentation Strategy:

• Focus on Process: If presenting examples, emphasize the steps you took (research, outreach, communication) rather than just the outcome.

• Demonstrate Communication: Showcase well-crafted emails or call scripts. Highlight how you tailored your message to the prospect.

• CRM Understanding: Explain how you would use a CRM to organize information and track progress, even if you haven't used one extensively.

• Client-Centric Narrative: Frame your examples around how you understood and addressed someone else's needs.

📝 Enhancement Note: Interview preparation should heavily emphasize the company's stated values and behavioral expectations, particularly the client-centric and service-oriented approach. Candidates should be ready to demonstrate their understanding of the sales process at an entry level and articulate their enthusiasm for both sales and UX Research.

📌 Application Steps

To apply for this UX Research Growth Associate position:

• Submit your application through the provided application link on Workable.

• Resume Optimization: Tailor your resume to highlight any sales, customer service, or client-facing experience. Quantify achievements where possible (e.g., "Increased customer satisfaction by X%," "Managed X customer inquiries per day"). Use keywords from the job description such as "lead generation," "client-centric," "communication," and "CRM."

• Portfolio Preparation (Conceptual): Even without a formal portfolio, be ready to discuss conceptual examples of your approach to lead generation, client communication, and CRM usage during interviews. Think about how you would structure a mock discovery call.

• Company Research Deep Dive: Thoroughly research "This is Gain Ltd" and "Conversion." Understand their services, their mission, and their core values. Prepare to articulate why you are a good fit for their culture, especially their emphasis on being "service-oriented" and "hungry."

• Interview Practice: Practice articulating your understanding of the sales process, your communication style, and how you embody the company's values. Be ready for behavioral questions and potential role-playing scenarios.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.