UX Interaction Designer - India

📍 Job Overview

Job Title: UX Interaction Designer

Company: Anatta Design

Location: Bangalore, Karnataka, India

Job Type: FULL_TIME

Category: User Experience (UX) Design / E-commerce Operations

Date Posted: 2026-04-03

Experience Level: Mid-Level (4+ years)

Remote Status: Fully Remote (with option for office perks in Bangalore)

🚀 Role Summary

• Drive user-centric, business-driven strategies for Direct-to-Consumer (DTC) e-commerce websites, focusing on optimizing the customer shopping journey.

• Execute strategies through the creation of functional, reliable, and aesthetically pleasing user interfaces, leveraging expertise in UX best practices and Conversion Rate Optimization (CRO).

• Collaborate within a high-functioning, cross-departmental team including CRO experts, UI Developers, QA Analysts, and Project Managers to enhance the overall e-commerce experience.

• Utilize a rich repository of cross-client learnings and industry best practices, honed over Anatta's 11 years of experience, to inform design decisions and drive impactful results.

📝 Enhancement Note: While the title is "UX Interaction Designer," the responsibilities and requirements heavily lean towards a Senior UX Designer role focused on e-commerce strategy and execution. The emphasis on CRO, client KPIs, and influencing the client roadmap suggests a strategic, client-facing position rather than purely interaction design execution. The role requires a blend of strategic thinking, user advocacy, and practical design implementation within the e-commerce domain.

📈 Primary Responsibilities

• Create user-centric, feasible, and strategic UI designs specifically for fast-growing DTC e-commerce websites.

• Translate complex client needs and business problems into effective, actionable design solutions that align with business objectives.

• Present design concepts, articulate design decisions clearly to internal and external stakeholders, and effectively negotiate for optimal approaches.

• Analyze client Key Performance Indicators (KPIs) and website analytics data to validate design decisions and measure the impact of UX improvements.

• Collaborate closely with a Creative Director and fellow UX designers, incorporating feedback to refine and elevate design work.

• Partner with Developers and QA Analysts to ensure design feasibility, manage timely and thorough design handoffs, and maintain design integrity throughout the development lifecycle.

• Coordinate with Project Managers to proactively identify and escalate potential delays and blockers, ensuring project timelines are met.

• Work with User Researchers to continuously optimize website performance by prototyping and testing UX improvements, facilitating iterative design cycles.

• Operate effectively within an Agile development environment, participating in regular meetings, contributing to sprint ceremonies, and ensuring timely deliveries.

• Influence and inform the client's product roadmap by providing strategic advice, breaking down projects, and estimating task sizing for effective planning.

• Study user behavior trends and the competitive landscape to identify opportunities for enhancing conversion rates and improving the overall customer experience.

📝 Enhancement Note: The responsibilities highlight a proactive and strategic role, requiring the designer to not only create designs but also to influence client strategy, analyze performance data, and collaborate extensively across departments. The emphasis on DTC sites and CRO principles is crucial, indicating a focus on driving measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of UX principles and e-commerce practices is expected, often gained through formal education in Design, HCI, Computer Science, or related fields, or through equivalent practical experience.

Experience: 4+ years of demonstrated experience as a UX/UI Designer, with a proven track record of success in creating impactful digital interfaces, particularly within the e-commerce sector.

Required Skills:

• Portfolio of UI/UX Design Projects: A robust portfolio showcasing relevant e-commerce projects, demonstrating problem-solving, design thinking, and execution skills.

• High Figma Proficiency: Advanced proficiency in Figma for wireframing, prototyping, and creating detailed annotated interfaces.

• Wireframing & Prototyping: Ability to create low-fidelity wireframes and high-fidelity interactive prototypes to communicate design concepts effectively.

• E-commerce Best Practices & CRO Principles: Deep understanding of established e-commerce best practices and Conversion Rate Optimization (CRO) methodologies to drive measurable results.

• Shopify Systems Knowledge: Familiarity with Shopify systems and their implications for UX design and implementation.

• Core UX Practices: Solid understanding of fundamental UX principles including Information Architecture, User Flows, Usability Studies, and User Personas.

• Design Systems & UI Libraries: Experience working with and contributing to design systems or UI libraries to ensure consistency and efficiency.

• Design Fundamentals: A strong grasp of fundamental design principles, including typography, color theory, and layout composition.

• Communication & Collaboration: Excellent communication skills, with the ability to present design concepts persuasively to stakeholders and collaborate effectively with cross-functional teams.

• Agile Methodologies: Experience working within an Agile development environment, understanding sprint cycles and iterative development.

Preferred Skills:

• Familiarity with AI-assisted design tools (e.g., generative UI, Figma plugins) to accelerate ideation and exploration.

• Working knowledge and experience with Analytics tools such as Google Analytics (GA) and Google Tag Manager (GTM).

• Familiarity with A/B Testing methodologies and A/B testing tools for performance validation.

• Experience with motion graphics and animation to enhance user engagement.

• Working knowledge of digital marketing campaigns, email campaigns, or paid social strategies and their integration with UX.

📝 Enhancement Note: The requirements emphasize practical experience and tool proficiency, particularly in Figma and e-commerce-specific areas like CRO and Shopify. The "Good to Have" section points towards a forward-thinking company that values innovation and data-driven design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• E-commerce Case Studies: Showcase at least 2-3 comprehensive e-commerce case studies that detail the problem, your role, the design process, challenges faced, and measurable outcomes (e.g., conversion rate improvements, user engagement metrics).

• Figma Prototypes: Include interactive Figma prototypes demonstrating complex user flows, interaction patterns, and UI details, especially for e-commerce checkout processes, product pages, or category listings.

• Wireframes & User Flows: Provide examples of wireframes and user flow diagrams that illustrate your strategic approach to structuring information and guiding users through key journeys.

• Conversion Optimization Focus: Clearly articulate how your designs have directly contributed to improving conversion rates, average order value (AOV), or other relevant e-commerce KPIs.

Process Documentation:

• Design Process Explanation: Be prepared to articulate your end-to-end UX design process, from discovery and research to ideation, prototyping, testing, and handoff, highlighting how you incorporate CRO principles.

• Collaboration Workflows: Demonstrate how you collaborate with developers, QA, project managers, and researchers, including your handoff procedures and feedback incorporation methods.

• Data-Driven Validation: Explain how you use analytics data (e.g., GA, GTM) and A/B testing results to inform your design decisions and measure success.

• Agile Adaptation: Describe your experience working within Agile frameworks and how you adapt your design process to meet sprint cadences and iterative development cycles.

📝 Enhancement Note: The portfolio requirements are highly specific to demonstrating impact in an e-commerce context. Candidates should focus on quantifiable results and a clear, data-informed design process.

💵 Compensation & Benefits

Salary Range:

For Bangalore, India, this role is estimated to fall within a range of ₹1,200,000 to ₹2,500,000 per annum. This estimate is based on industry benchmarks for Senior UX Designers with 4+ years of experience in the Indian market, considering the cost of living in Bangalore and the specialized nature of e-commerce UX. Factors such as specific experience, interview performance, and nuanced skill sets can influence the final offer.

Benefits:

• Remote Work Flexibility: Option to work remotely from Bangalore, India.

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Life Insurance: Provided life insurance coverage.

• Employee Assistance Program (EAP): Support services for employees.

• Office Amenities (Optional): Access to healthy snacks and drinks if utilizing office space in Bangalore.

• Generous Paid Time Off (PTO): Commencing with 20 days of PTO annually.

• Paid Parental Leave: Support for new parents.

• Team & Social Events: Opportunities to connect through company events, happy hours, and yearly retreats.

Working Hours:

The standard working hours are expected to be approximately 40 hours per week, aligned with typical full-time employment. Given the remote nature and global client base, flexibility may be required at times to accommodate different time zones or urgent project needs, particularly during client meetings or critical development phases.

📝 Enhancement Note: The salary range is an estimate for the Bangalore, India market. The company explicitly states that pay scales are adjusted based on local cost of living and market conditions for non-US roles. The benefits package is comprehensive, with a strong emphasis on well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Experience (DX) & E-commerce Optimization. Anatta Design operates within the rapidly evolving digital commerce space, specializing in enhancing online shopping experiences to drive conversions and revenue growth for Direct-to-Consumer (DTC) brands.

Company Size: While not explicitly stated in the provided data, the mention of a "larger UX team of skilled designers and researchers" and operating "within a high-functioning, cross-departmental team" suggests a medium to large agency environment. The company has been in business for 11 years, indicating a stable and established organization that likely has structured teams and processes.

Founded: 2012 (11 years in business). This longevity suggests a solid understanding of the e-commerce landscape and a proven ability to adapt to market changes.

Team Structure:

• Cross-Departmental Collaboration: The role emphasizes working within a "high-functioning, cross-departmental team" including CRO experts, UI Developers, QA Analysts, and Project Managers. This indicates a collaborative, integrated approach to client projects.

• UX Team Integration: The designer will be part of a "larger UX team of skilled designers and researchers," suggesting opportunities for mentorship, peer review, and knowledge sharing within the UX discipline.

• Reporting Hierarchy: While not detailed, the role mentions reporting to a "Creative Director" and coordinating with a "Project Manager," indicating a clear reporting structure within project-based teams.

Methodology:

• User-Centric Design: The core methodology revolves around creating "user-centric" strategies and interfaces, ensuring that user needs are paramount.

• Data-Driven Optimization: A strong emphasis is placed on using "client KPIs and analytics data" to validate design decisions and drive "continuous website optimisations."

• Agile Development: The team operates within an "agile environment," utilizing regular meetings, deliveries, and sprint ceremonies to manage workflow efficiently.

• E-commerce Best Practices: Designs are informed by "ecommerce-best practices" and "CRO principles," ensuring strategies are grounded in proven conversion-driving techniques.

Company Website: https://anatta.io/

📝 Enhancement Note: Anatta Design positions itself as a specialized e-commerce optimization agency. The culture appears to be collaborative, data-driven, and focused on delivering measurable results for clients through a blend of UX expertise and CRO strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, typically encompassing 4+ years of experience. It signifies a level of autonomy and responsibility where individuals are expected to lead design initiatives for specific clients, influence strategic direction, and mentor junior team members. The focus on client roadmaps and KPI impact suggests a role that bridges design execution with business strategy.

Reporting Structure: The designer will report to a Creative Director for design guidance and quality assurance, and will coordinate with a Project Manager for project timelines and deliverables. They will also collaborate closely with UI Developers, QA Analysts, and User Researchers, indicating a matrixed project team structure.

Operations Impact: The role's impact is directly tied to improving client KPIs, specifically conversion rates, average order value, and overall shopping experience on DTC e-commerce websites. By leveraging UX best practices and CRO principles, the designer's work directly contributes to revenue generation and business growth for Anatta's clients. The ability to influence client roadmaps further amplifies this impact.

Growth Opportunities:

• Specialization in E-commerce UX/CRO: Deepen expertise in the nuances of e-commerce design, conversion optimization, and DTC strategies, becoming a subject matter expert.

• Client Strategy Influence: Develop skills in strategic consulting and client management, moving from execution to advisory roles on client roadmaps and digital transformation.

• Leadership & Mentorship: Potential to grow into a lead designer role, mentoring junior designers, leading UX initiatives for larger accounts, or contributing to the development of Anatta's UX methodologies.

• AI in Design Exploration: Opportunity to explore and integrate AI-assisted design tools, staying at the forefront of design technology and efficiency.

• Cross-functional Skill Development: Gain exposure to digital marketing, analytics, and A/B testing, broadening skill sets beyond core UX/UI.

📝 Enhancement Note: The "Senior" designation implies a move beyond pure design execution towards strategic contribution and client influence. Growth opportunities are geared towards specialization, strategic advisory, and leadership within the e-commerce UX domain.

🌐 Work Environment

Office Type: The company offers a "Remote option available," indicating a primary remote-first or hybrid work model. While there are physical office perks mentioned (healthy snacks/drinks), the core work arrangement is designed to be location-independent for employees in Bangalore.

Office Location(s): The job is based in Bangalore, India, with a remote option. Specific office details beyond perk availability are not provided, but the presence of an office suggests a hub for potential collaboration or client meetings.

Workspace Context:

• Remote Flexibility: The primary work environment is remote, allowing for flexibility in managing personal schedules and work-life integration.

• Digital Collaboration Tools: Expect to use a suite of digital tools for communication, project management, and design collaboration (e.g., Figma, Slack, project management software).

• Cross-functional Team Interaction: The role requires frequent interaction with diverse teams (CRO, Dev, QA, PMs, Researchers), fostering a dynamic and collaborative digital workspace.

• Agile Cadence: The work environment operates on an Agile rhythm, characterized by regular check-ins, sprint reviews, and iterative feedback loops.

Work Schedule: The standard work schedule is likely aligned with typical full-time hours (approx. 40 hours/week). While remote, adherence to team meetings, sprint ceremonies, and client availability within reasonable working hours for the Indian timezone is expected. Some flexibility may be required for critical deadlines or global client interactions.

📝 Enhancement Note: The work environment is primarily remote, emphasizing flexibility. Collaboration is key, driven by digital tools and an Agile methodology, requiring strong self-discipline and communication skills from remote employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess qualifications and experience alignment.

• Portfolio Presentation & Discussion: A key stage involving presenting a selection of your best e-commerce UX/CRO case studies. Be prepared to discuss your process, design rationale, challenges, and the impact of your work (quantified results are crucial).

• Skills Assessment/Design Challenge: May include a practical design exercise or a hypothetical problem-solving scenario related to e-commerce optimization or interaction design. This could be an take-home assignment or a live working session.

• Cross-functional Team Interviews: Interviews with potential collaborators (e.g., CRO specialists, developers, project managers) to assess communication, collaboration skills, and cultural fit.

• Final Interview: Likely with a hiring manager or senior leadership to discuss overall fit, career aspirations, and confirm mutual interest.

Portfolio Review Tips:

• Curate for Impact: Select 2-3 strong e-commerce case studies that best demonstrate your ability to solve client problems, drive conversions, and present data-backed results.

• Structure Your Narrative: For each case study, clearly outline the business problem, your specific role and contributions, the design process undertaken, key decisions made (and why), challenges overcome, and quantifiable outcomes (e.g., X% increase in conversion rate, Y% reduction in bounce rate).

• Showcase Figma Proficiency: Be ready to walk through interactive Figma prototypes, highlighting interaction details, user flows, and the rationale behind your design choices.

• Emphasize CRO Knowledge: Clearly articulate how your UX decisions align with CRO principles and how you used analytics to inform and validate your designs.

• Tailor to Anatta: Research Anatta Design's work and client base. If possible, tailor your presentation to showcase experience or interest in their specific industry niches or client types.

Challenge Preparation:

• Understand E-commerce Funnels: Be familiar with the typical user journeys and conversion points in e-commerce (homepage, category pages, product detail pages, cart, checkout).

• Practice Problem-Solving: Prepare to tackle hypothetical design challenges, focusing on a structured approach: define the problem, identify users, brainstorm solutions, prioritize, and outline implementation/testing.

• Articulate Design Rationale: Practice explaining your design decisions clearly and concisely, linking them back to user needs, business goals, and CRO best practices.

• Familiarize with Analytics & A/B Testing: Be ready to discuss how you would use data to diagnose problems and measure the success of design changes.

📝 Enhancement Note: The interview process heavily favors candidates who can demonstrate tangible results and a strategic, data-driven approach to e-commerce UX design. The portfolio is the primary tool for showcasing this capability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. High proficiency is a mandatory requirement.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial for specific workflows or integrations.

• Design Systems/UI Libraries: Experience in utilizing and potentially contributing to established design systems or UI libraries for consistent and efficient design output.

Analytics & Reporting:

• Google Analytics (GA): Working knowledge is preferred for understanding user behavior, traffic sources, and conversion tracking.

• Google Tag Manager (GTM): Familiarity is advantageous for managing tracking codes and understanding how data is collected for analysis.

• A/B Testing Tools: Experience with platforms for conducting A/B tests (e.g., Optimizely, VWO, Google Optimize) is a plus for validating design hypotheses.

CRM & Automation:

• Shopify: Deep understanding of the Shopify platform's capabilities and limitations as it pertains to UX design and implementation on DTC sites is required.

• E-commerce Platforms: General familiarity with other major e-commerce platforms may be helpful for broader context.

Other Potential Tools:

• Project Management Software: Tools like Jira, Asana, Trello for managing tasks within an Agile framework.

• Communication Platforms: Slack, Microsoft Teams for team collaboration.

• User Research Tools: Platforms for usability testing, surveys, or user interviews.

• AI-Assisted Design Tools: Familiarity with emerging AI tools for design ideation and acceleration is a plus.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. A strong understanding of e-commerce platforms like Shopify, coupled with experience in analytics and A/B testing tools, is critical for success in this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental commitment to understanding and advocating for the end-user in all design decisions, ensuring intuitive and satisfying experiences.

• Data-Driven Decision Making: Relying on analytics, KPIs, and A/B testing results to inform design strategies and measure success, rather than solely on intuition.

• Collaboration & Communication: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are prioritized to achieve shared goals.

• Efficiency & Optimization: A continuous drive to improve processes, workflows, and user experiences to maximize efficiency and conversion rates for clients.

• Innovation & Adaptability: Embracing new technologies (like AI in design) and market trends, and being agile enough to adapt strategies and solutions in the fast-paced e-commerce landscape.

Collaboration Style:

• Cross-Functional Integration: The team operates with a high degree of integration across disciplines (UX, CRO, Dev, QA, PM), emphasizing shared ownership of client success.

• Iterative Feedback Loops: A culture of continuous feedback, where designs are reviewed and refined through regular interactions with peers, stakeholders, and researchers.

• Knowledge Sharing: Encouraging the sharing of insights, learnings, and best practices across the UX team and broader organization, leveraging collective expertise.

• Agile Teamwork: Working in a structured yet flexible manner within Agile sprints, emphasizing adaptability, responsiveness, and collective problem-solving.

📝 Enhancement Note: The company's values and collaboration style are geared towards delivering high-impact, data-informed e-commerce solutions through strong teamwork and a user-first approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Continuously finding the optimal balance between creating exceptional user experiences and driving measurable business outcomes (conversions, revenue) for clients.

• Rapidly Evolving E-commerce Landscape: Staying abreast of new technologies, consumer behaviors, and competitive strategies in the dynamic DTC e-commerce market.

• Client Management & Stakeholder Alignment: Effectively managing client expectations, presenting complex design rationales, and gaining buy-in from diverse stakeholders with potentially competing priorities.

• Data Interpretation & Application: Translating complex analytics data and A/B test results into actionable design improvements and strategic recommendations.

• Remote Collaboration Efficiency: Maintaining strong team cohesion and effective communication in a remote work environment, ensuring seamless collaboration across distributed teams.

Learning & Development Opportunities:

• Deep E-commerce Specialization: Opportunities to become a leading expert in e-commerce UX, DTC strategies, and conversion rate optimization.

• AI in Design Exploration: Exposure to and application of cutting-edge AI tools for design ideation, prototyping, and workflow enhancement.

• Strategic Consulting Skills: Development of skills in client advisory, roadmap influence, and strategic planning for digital transformation projects.

• Cross-Functional Skill Enhancement: Learning from experts in CRO, digital marketing, and analytics to broaden your understanding of the e-commerce ecosystem.

• Mentorship & Leadership Development: Potential pathways to mentor junior designers, lead project streams, or contribute to Anatta's internal knowledge base and best practices.

📝 Enhancement Note: The role presents opportunities to tackle complex challenges in a high-growth industry, with significant potential for professional development and specialization in cutting-edge areas of e-commerce UX and AI-driven design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX design to significantly improve conversion rates on an e-commerce website. What was the problem, your process, and the quantifiable outcome?" (Focus on case studies with metrics).

• "How do you balance user needs with aggressive client KPIs and business objectives? Provide an example." (Highlight your ability to integrate CRO with UX).

Company & Culture Questions:

• "What interests you about Anatta Design and our focus on e-commerce optimization?" (Research Anatta's clients and case studies).

• "How do you approach collaboration with non-designers (e.g., developers, CRO specialists, project managers)?" (Showcase your teamwork and communication skills).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, craft a compelling narrative that highlights the problem, your role, the journey, and the impact.

• Quantify Everything: Ensure you have clear, specific metrics for success (e.g., "Increased Add-to-Cart rate by 15%," "Reduced checkout abandonment by 10%").

• Live Figma Demo: Be prepared to share your screen and navigate through interactive Figma prototypes, explaining key interaction details and design rationale.

• Focus on "Why": For every decision, be ready to explain the "why" – why this approach, why this interaction, why this color, why this layout, and how it supports user goals and business objectives.

• Prepare for Q&A: Anticipate questions about your design choices, alternative solutions you considered, and how you would handle specific challenges.

📝 Enhancement Note: Prepare to defend your design decisions with data and a clear understanding of e-commerce conversion principles. Your portfolio is your primary evidence, so practice presenting it effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Anatta Design careers portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in e-commerce UX/UI design, CRO, and your proficiency with Figma. Prioritize showcasing relevant case studies with quantifiable results.

• Resume Optimization: Clearly articulate your 4+ years of experience, specific skills (Figma, CRO, e-commerce platforms), and achievements using keywords found in the job description (e.g., DTC, conversion optimization, user flows, wireframing, prototyping).

• Prepare Your Case Studies: Select 2-3 of your strongest e-commerce projects. Be ready to present them, focusing on the problem, your process, your specific contributions, challenges, and measurable outcomes. Practice your presentation to ensure it's concise and impactful.

• Research Anatta Design: Understand their client base, their approach to e-commerce optimization, and their company values. This will help you tailor your application and articulate your interest effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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