Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Wise

Location: Singapore, Singapore

Job Type: Full-time

Category: Creative & Design / Marketing

Date Posted: 2026-04-28

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Lead the end-to-end creative process for marketing projects across the APAC region, ensuring brand consistency and high-quality visual output.

• Develop impactful marketing content for various digital and print channels, including YouTube, Paid Social, OOH, and Paid Display.

• Collaborate closely with cross-functional teams to translate marketing objectives into compelling creative solutions.

• Act as a custodian of the Wise brand, adapting and stretching it to suit local nuances while maintaining overarching brand integrity.

• Drive creative ideation and challenge assumptions to deliver best-in-class marketing communications that resonate with the Asian market.

📝 Enhancement Note: The role is explicitly for a "Creative Designer" within a "Brand and Creative team" at "Wise," a global technology company focused on financial services. Given the emphasis on "marketing content," "marketing channels," and the "marketing funnel," this role sits firmly within the Marketing Operations and Creative Marketing domain, requiring a blend of design expertise and strategic marketing understanding to drive GTM initiatives.

📈 Primary Responsibilities

• Manage the entire lifecycle of creative projects, from initial concept and brief to final delivery and performance analysis.

• Oversee and ensure the creative quality of all marketing assets produced for the APAC region, maintaining a high standard of visual excellence.

• Apply extensive knowledge of the marketing funnel to design effective communications across various stages, optimizing for conversion and engagement.

• Utilize art direction, photography, and storyboarding skills to conceptualize and execute visually compelling campaigns.

• Source inspiration from diverse cultural contexts to connect the Wise brand with the realities of customers' lives in Asia.

• Apply brand guidelines intuitively and effectively across all touchpoints, from digital interfaces to large-scale outdoor advertising.

• Leverage a deep understanding of marketing dynamics within the Asia region to apply best practices and ensure local relevance.

• Adapt and evolve the Wise brand identity to effectively communicate with diverse local audiences across APAC.

• Collaborate with copywriters to refine messaging and ensure design elements powerfully support and enhance the narrative.

• Develop and deliver clear, persuasive presentations to stakeholders, effectively communicating creative concepts and rationale.

• Proactively identify and exploit creative opportunities to enhance campaign effectiveness and brand visibility.

• Juggle multiple complex projects simultaneously, demonstrating strong organizational skills and the ability to prioritize tasks in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end project ownership and a strategic approach to design, extending beyond mere execution to include creative ideation, brand guardianship, and regional market insight. This suggests a strong GTM alignment where creative output directly supports marketing objectives.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and practical experience are emphasized, suggesting that formal education in design, marketing, or a related field is beneficial but not strictly mandatory if complemented by a robust body of work.

Experience: Minimum of 7 years of experience in a similar in-house creative team or reputable agency environment. Proven track record in delivering high-impact, consumer-facing marketing collateral.

Required Skills:

• Visual Design: Exceptional typographic, layout, and hierarchy skills across both digital and print media.

• Portfolio: A strong portfolio showcasing high-impact, consumer-facing work with demonstrable success.

• Marketing Funnel Understanding: In-depth knowledge of how to design for different stages of the marketing funnel to drive results.

• Art Direction & Storyboarding: Experience in art direction, photography, and storyboarding for marketing campaigns.

• Channel Expertise: Proven experience creating effective marketing collateral for a range of channels (YouTube, Paid Social, OOH, Paid Display).

• Creative Ideation: Ability to generate creative ideas for all channels and identify/exploit creative opportunities.

• Copy Collaboration: Experience working with copywriters to shape messaging that complements design.

• Presentation Skills: Confidence in building and delivering presentations to effectively share work and creative processes with stakeholders.

• Strategic Thinking: Solutions-focused approach, understanding the 'why' behind briefs and seeking to define outcomes before creative execution.

• Project Management: Organized and capable of owning complex projects, managing timelines, and collaborating effectively with diverse teams in a fast-paced setting.

• Feedback Navigation: Ability to receive and act upon feedback constructively.

• Software Proficiency: Strong command of Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Motion Graphics: Advanced experience in After Effects, with a solid understanding of motion principles and best practices.

• Office Attendance: Comfortable attending the Singapore office 3 days a week.

Preferred Skills:

• 3D Workflows: Experience in Cinema 4D or other 3D workflows is a strong plus.

• Regional Language: Fluency or proficiency in Japanese would be a significant advantage for understanding and engaging with specific APAC markets.

📝 Enhancement Note: The emphasis on a strong portfolio, marketing funnel understanding, and specific channel experience points towards a role that requires not just aesthetic skill but also a strategic, results-oriented design approach crucial for Go-To-Market (GTM) effectiveness. The inclusion of Japanese as a plus highlights the regional focus and potential need for localized GTM campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of high-impact, consumer-facing marketing projects that demonstrate expertise in typography, layout, and hierarchy across both digital and print media.

• Include case studies that clearly articulate the brief, your creative process, the problem-solving approach, and the measurable outcomes achieved.

• Highlight projects that demonstrate an understanding of the marketing funnel and how design was leveraged to achieve specific objectives at different stages.

• Feature work created for diverse channels, including examples from YouTube, Paid Social, OOH, and Paid Display.

• Provide evidence of art direction, photography, or storyboarding skills where applicable.

Process Documentation:

• Explain your creative ideation process, including how you identify and exploit creative opportunities.

• Detail your approach to collaborating with copywriters to ensure design and messaging are synergistic.

• Outline your method for understanding project briefs, defining outcomes, and developing strategic solutions.

• Showcase your project management process for handling complex, multi-stakeholder projects within tight deadlines.

• Illustrate how you incorporate feedback into your design process to refine and improve creative output.

📝 Enhancement Note: The portfolio requirements are designed to assess not only creative talent but also strategic thinking, project management capabilities, and a results-driven approach to design, which are essential for operations professionals involved in GTM strategy and execution.

💵 Compensation & Benefits

Salary Range: SGD 9,000 - SGD 12,500 monthly.

Benefits:

• Mission-Driven Work: Opportunity to contribute to Wise's mission of building money without borders and making finance simpler, accessible, and smart.

• Creative Autonomy: Significant creative freedom and ownership of projects within a supportive and ambitious team.

• Global Impact: Work for a global technology company with a strong presence and impact across multiple regions.

• Diverse & Inclusive Culture: Be part of a truly international team that celebrates diversity and promotes inclusivity.

• Professional Development: Access to opportunities to learn and grow within a dynamic financial technology environment.

• Hybrid Work Model: Flexibility to balance in-office collaboration with remote work, with a structured hybrid approach.

• Competitive Compensation: A monthly salary range aligned with senior-level creative roles in Singapore.

Working Hours: 40 hours per week (standard full-time).

📝 Enhancement Note: The salary range is provided monthly, which is common in some regions but less so for senior roles in Singapore where annual figures are more typical. This monthly figure translates to an annual range of SGD 108,000 - SGD 150,000. The benefits focus on impact, culture, and professional growth, which are key attractors for senior talent in the tech and finance sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech). Wise is a global technology company focused on revolutionizing international money transfer and management.

Company Size: Large (implied by global presence, significant team size, and established operations). Wise has a substantial global workforce and a significant market presence.

Founded: Wise was founded over a decade ago, positioning it as an established player in the FinTech space with a history of challenging traditional financial services.

Team Structure:

• The Brand and Creative team is a global function with a significant presence in London and a newly established team in Singapore for the APAC region.

• The team comprises over 25 individuals, indicating a well-resourced and specialized department.

• This Senior Creative Designer role will be part of the APAC-focused team, likely reporting to a Creative Lead or Head of Brand for the region.

Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes designing for the marketing funnel and achieving measurable outcomes, suggesting a data-informed approach to creative strategy.

• Agile Project Management: The need to manage complex projects and deliver in a fast-paced environment points towards agile or iterative project management methodologies.

• Brand Stewardship: A core methodology involves acting as a custodian of the Wise brand, ensuring consistency and effective adaptation across diverse markets.

• Cross-Functional Collaboration: A strong emphasis on working with copywriters and other marketing teams highlights a collaborative, integrated approach to campaign development.

Company Website: https://wise.jobs/

📝 Enhancement Note: Wise's mission to "build money without borders" and its positioning as a challenger in the FinTech space suggest a culture that values innovation, efficiency, and a human-centric approach. The establishment of a dedicated APAC Brand and Creative team indicates a strategic focus on regional growth and market penetration.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior creative professional, implying a high level of autonomy, expertise, and responsibility for project execution and quality. It's a hands-on design role with significant impact on marketing initiatives.

Reporting Structure: The Senior Creative Designer will likely report to a Creative Lead or Head of Brand for the APAC region, who in turn reports into a broader global marketing or creative leadership structure. This structure allows for both regional autonomy and global brand alignment.

Operations Impact: The role directly impacts Go-To-Market (GTM) strategies by creating visually compelling and effective marketing collateral that drives brand awareness, customer acquisition, and engagement across the APAC region. High-quality creative work is essential for Wise to build trust, communicate its value proposition, and differentiate itself in a competitive FinTech market. The success of campaigns heavily relies on the creative output of this role.

Growth Opportunities:

• Leadership in APAC: Potential to grow into a lead or Art Director role within the expanding APAC Brand and Creative team, overseeing more projects and potentially mentoring junior designers.

• Specialization: Opportunity to deepen expertise in specific channels or creative disciplines (e.g., motion graphics, campaign strategy) through project exposure and professional development.

• Global Exposure: Collaborate with global teams, gaining insights into different market approaches and contributing to broader brand initiatives.

• FinTech Expertise: Develop specialized knowledge within the dynamic financial technology sector, a highly sought-after skill set.

• Cross-functional Influence: Expand influence by working across various marketing functions, contributing to strategic campaign planning and execution.

📝 Enhancement Note: The "Senior" title, coupled with responsibilities like end-to-end project management and creative oversight, suggests a role with significant autonomy and potential for leadership. Growth opportunities are likely tied to expanding regional success and deepening specialized creative and strategic skills within the FinTech domain.

🌐 Work Environment

Office Type: Wise operates with a hybrid work model, requiring 3 days per week in their Singapore office. This suggests a modern office space designed for collaboration and focused work.

Office Location(s): The office is located at #07-01, 2 Tanjong Katong Road, Paya Lebar Quarter, Tower 3, Singapore, 437161. Paya Lebar Quarter is a well-connected business hub in Singapore, likely offering good accessibility and amenities.

Workspace Context:

• Collaborative Hub: The office environment is designed to facilitate collaboration, team interactions, and brainstorming sessions, essential for a creative team.

• Creative Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, After Effects) and potentially advanced creative hardware and collaboration tools.

• Team Interaction: Regular face-to-face interaction with APAC-based marketing and creative teams, fostering a strong team dynamic and enabling effective communication and feedback loops.

• Global Connectivity: While based in Singapore, the role involves interaction with global teams, suggesting a work environment that supports remote collaboration and communication across time zones.

Work Schedule: A standard 40-hour work week is expected, with the hybrid model allowing for flexibility in balancing office presence with personal work preferences. The nature of creative roles may sometimes require flexibility around deadlines.

📝 Enhancement Note: The hybrid model with a specific office day requirement indicates a company that values in-person collaboration for creative work while offering flexibility. The location in a prime business district suggests a professional and well-equipped workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and creative fit.

• Creative Challenge/Case Study: You will likely be asked to complete a design task or present a case study from your portfolio that demonstrates your approach to a specific marketing challenge relevant to Wise. This will evaluate your strategic thinking, creative problem-solving, and execution skills.

• Interviews with Hiring Team: Discussions with the hiring manager and potentially other members of the APAC Brand and Creative team to assess your experience, collaboration style, and cultural fit. Expect questions about your portfolio, creative process, and understanding of the APAC market.

• Final Interview: Potentially with a senior leader in the marketing or creative function to discuss broader strategic alignment and impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your skills across different channels and marketing funnel stages. Prioritize work that demonstrates impact and strategic thinking.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process (ideation, execution), and the measurable results achieved. Use visuals effectively to support your narrative.

• Highlight APAC Relevance: If possible, include work that demonstrates an understanding of Asian markets or campaigns localized for the region.

• Showcase Technical Proficiency: Demonstrate your command of Figma, Adobe Creative Suite, and After Effects through your project examples.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and your understanding of the Wise brand and its mission.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative brief provided for a task. Identify the core objective, target audience, and key message.

• Focus on Strategy: Show how your creative solution addresses the strategic goals of the brief.

• Showcase Process: Be ready to walk through your thought process, from initial concept to final execution.

• Consider the Brand: Demonstrate an understanding of the Wise brand and how your work aligns with its identity and values.

• Practice Presentation: Rehearse presenting your work concisely and engagingly, ensuring you can articulate your rationale clearly and confidently.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your creative process and its strategic impact. Preparing a compelling narrative around your past projects, especially those demonstrating market understanding and results, will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX elements used in digital marketing. Proficiency is a must.

• Adobe Creative Suite: Comprehensive suite including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and InDesign (layout design for print and digital collateral).

• After Effects: Advanced proficiency required for motion graphics, animations, and video content used in digital advertising (YouTube, Paid Social). Understanding of motion principles and best practices is key.

Analytics & Reporting:

CRM & Automation:

Preferred Tools:

• Cinema 4D / 3D Workflows: Experience with 3D software is a significant plus, indicating a desire for advanced visual storytelling capabilities.

📝 Enhancement Note: The specified tools (Figma, Adobe Creative Suite, After Effects) are standard for senior creative roles. The emphasis on After Effects suggests a strong need for dynamic, engaging digital content. Experience with 3D is a differentiator, pointing towards potential for more sophisticated visual campaigns.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Wise's mission of making money movement simple, accessible, and smart for everyone, everywhere.

• Customer Focus: Designing with the customer's needs and experience at the forefront.

• Efficiency & Speed: Reflecting Wise's core values of "Min fees. Max ease. Full speed." in creative output and project execution.

• Innovation & Boldness: Encouraging creative ideas, challenging the status quo, and embracing new approaches.

• Inclusivity & Diversity: Valuing diverse perspectives and ensuring that teams are equitable and inclusive, reflecting the global nature of Wise's customer base.

• Ownership & Accountability: Taking responsibility for projects from start to finish and driving them to successful completion.

Collaboration Style:

• Cross-functional Integration: Working closely with copywriters, marketing managers, and potentially product teams to ensure cohesive and effective campaign development.

• Feedback-Oriented: An open and constructive approach to receiving and giving feedback to continuously improve creative work.

• Knowledge Sharing: A culture that encourages sharing inspiration, best practices, and insights, particularly within the regional APAC team.

• Agile & Responsive: Adapting quickly to evolving market needs and campaign requirements in a fast-paced FinTech environment.

📝 Enhancement Note: The company values emphasize a blend of purpose-driven work, customer-centricity, and a culture of innovation and inclusivity. The collaboration style is expected to be proactive, communicative, and adaptable, crucial for a global brand operating in a dynamic market.

⚡ Challenges & Growth Opportunities

Challenges:

• Regional Nuance: Adapting a global brand to resonate effectively with diverse cultural and linguistic nuances across the APAC region.

• Pace of FinTech: Keeping pace with the rapid evolution of the FinTech industry and consumer expectations, requiring continuous learning and adaptation of creative strategies.

• Balancing Global Brand & Local Appeal: Ensuring consistency with the global Wise brand while creating locally relevant and impactful campaigns.

• Cross-Cultural Collaboration: Effectively collaborating with global and regional teams, potentially across different time zones and communication styles.

• Measuring Creative Impact: Demonstrating the direct ROI of creative work within a data-driven organization.

Learning & Development Opportunities:

• APAC Market Expertise: Deepen understanding of key Asian markets, consumer behaviors, and effective marketing strategies within these regions.

• Advanced Creative Skills: Enhance proficiency in motion graphics, 3D design, and emerging creative technologies.

• Strategic Marketing Insight: Gain a deeper understanding of GTM strategies, campaign planning, and performance marketing from a creative perspective.

• Leadership Development: Potential to take on more responsibility, mentor junior designers, or lead creative initiatives within the APAC region.

• Industry Trends: Stay at the forefront of design and marketing trends within the FinTech sector.

📝 Enhancement Note: The challenges are primarily centered around regional adaptation, industry dynamism, and cross-cultural collaboration. Growth opportunities are geared towards deepening regional expertise, advancing creative skills, and increasing strategic influence within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a campaign where you successfully adapted a global brand message for a local market. What were the key considerations and outcomes?" (Assesses regional adaptation and strategic thinking)

• "How do you approach creative ideation for a new marketing channel, like TikTok or a specific regional social platform?" (Evaluates creative process and channel understanding)

Company & Culture Questions:

• "What resonates with you about Wise's mission and values, and how would you express them creatively in the APAC region?" (Assesses cultural fit and mission alignment)

• "How do you stay inspired and bring new ideas into your creative process, especially when working within established brand guidelines?" (Explores creativity and brand custodianship)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant case study. Clearly state the objective, your role, the problem, your solution, and the results (quantifiable if possible).

• Visual Storytelling: Use high-quality visuals and concise text to guide the viewer through your process. Explain your design choices and strategic rationale at each step.

• Demonstrate Process: Show sketches, mood boards, or early concepts to illustrate your ideation and development stages.

• Highlight Technical Skill: Point out specific design techniques or software applications used to achieve the final outcome, especially your proficiency in Figma and After Effects.

• Engage and Discuss: Be prepared to pause, answer questions, and engage in a dialogue about your work, showcasing your communication and collaboration skills.

📝 Enhancement Note: Interview preparation should focus on articulating your strategic approach to design, demonstrating your understanding of marketing objectives, and showcasing your ability to adapt to regional needs and company values. Your portfolio presentation is a critical component, so practice telling a compelling story.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor your CV: Highlight your 7+ years of experience, proficiency in Figma, Adobe Creative Suite, and After Effects, and any experience in the FinTech sector or with APAC markets. Quantify achievements where possible.

• Curate your Portfolio: Select 3-5 of your strongest, most relevant projects that showcase your skills across digital and print, marketing funnel stages, and ideally, regional adaptation. Ensure case studies are clear, concise, and results-oriented.

• Prepare your Presentation: Practice walking through your portfolio, articulating your creative process, strategic thinking, and the impact of your work. Be ready to present a case study or respond to a creative brief.

• Research Wise: Understand their mission, values, recent campaigns, and target audience in APAC. Be prepared to discuss how your creative vision aligns with their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data. All details, particularly regarding specific project expectations, team dynamics, and compensation nuances, should be verified directly with the hiring organization during the application or interview process.