Lead Product Designer

📍 Job Overview

Job Title: Lead Product Designer

Company: WeSki

Location: Herzliya, Tel Aviv District, Israel

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: May 12, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for critical web applications and emerging AI agent experiences, driving user adoption and conversion funnels.

• Own and evolve the company's design system, ensuring consistency and accelerating development velocity across all digital products.

• Partner closely with Product Management and Engineering to define product strategy, identify user needs, and deliver impactful, data-informed design solutions.

• Conduct and leverage UX research, including usability testing and concept validation, to inform iterative improvements and optimize user journeys.

• Champion a data-driven design approach, integrating A/B testing and SEO best practices to enhance user experience and business outcomes.

📝 Enhancement Note: This role is positioned as the primary, solo product designer within the company, indicating a high degree of autonomy, responsibility, and direct impact on product direction. The emphasis on "outcomes end-to-end" and "leading our design system hands-on" suggests a need for a proactive, self-starting individual who can establish and scale design processes. The integration of AI tools highlights a forward-thinking approach to design execution.

📈 Primary Responsibilities

• Drive the complete product design lifecycle for key web applications and AI-powered agent experiences, from initial concept and ideation through to final production and post-launch iteration.

• Actively contribute to and influence product strategy by bringing deep customer insights, identifying unmet needs, and shaping the product roadmap with a user-centric perspective.

• Foster strong, collaborative partnerships with Product Managers and Engineering teams to meticulously define problems, explore innovative solutions, and deliver measurable improvements to user experience and business metrics.

• Take ownership of the company's design system, focusing on enhancing components, patterns, guidelines, design tokens, and governance to promote faster, more consistent product development.

• Thoughtfully integrate AI tools into the design workflow to accelerate ideation, exploration, quality assurance, content creation, and overall process efficiency, without compromising design quality or user experience.

• Lead user experience research initiatives, including conducting usability testing, user interviews, concept validation, and prototype testing, translating findings into actionable product enhancements.

• Contribute to the development and refinement of the company's design culture and methodology, including leading design critiques, establishing design principles, maintaining decision logs, and creating process templates, particularly critical in a lean, high-performing team environment.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic influence, hands-on execution, and process ownership. The expectation to "lead UX research" and "contribute to design culture and methodology" suggests that beyond core design tasks, this individual will be instrumental in shaping how design operates within WeSki, especially in the absence of a larger design team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for roles of this seniority and scope. Equivalent practical experience will be considered.

Experience: Minimum of 6 years of professional product design experience, with a proven track record of shipping modern, successful digital products. A strong portfolio demonstrating end-to-end design ownership and measurable impact is essential.

Required Skills:

• High internal motivation and passion for product design, coupled with curiosity and a strong sense of ownership over outcomes.

• Demonstrated ability to operate effectively as the primary or solo designer within an organization, showcasing exceptional collaboration, prioritization, and communication skills.

• Strong process-oriented thinking, with the ability to structure ambiguous problems, execute comprehensive end-to-end UX processes, and select appropriate design fidelities for different stages of development.

• Hands-on experience conducting usability testing and effectively translating research findings into concrete, iterative product improvements.

• Experience with A/B testing methodologies, data-driven design principles, and a solid understanding of SEO best practices relevant to web applications.

• Advanced proficiency in Figma, including mastery of components, variants, auto-layout, and prototyping capabilities.

Preferred Skills:

• Experience designing for complex web applications, particularly those involving exploration, itinerary planning, and conversion optimization.

• Significant experience in B2C (or B2SB/prosumer) product environments at scale, with a focus on designing for large user bases, optimizing conversion funnels, and driving iterative growth.

• Proven experience working with, contributing to, and evolving design systems.

• Experience in the travel industry, marketplaces, booking engines, dynamic packaging, or pricing optimization.

• Experience managing or informally mentoring other designers.

• Experience designing or shipping AI-driven product experiences (e.g., agents, copilots, recommendation engines, personalization features).

📝 Enhancement Note: The requirements highlight a need for a self-sufficient, strategic, and hands-on designer. The emphasis on "solo/primary designer in an organization" and "operating at scale" points to a candidate who can not only execute high-quality design but also build and maintain the systems and processes that support it. The bonus points suggest a strong preference for candidates with domain knowledge in travel or AI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design ownership, detailing the problem, your process, your role, and the measurable outcomes.

• Case studies that highlight complex web application design challenges, with a focus on user exploration, planning, and conversion optimization.

• Demonstrations of your ability to design and contribute to robust design systems, including examples of components, patterns, and usage guidelines.

• Evidence of user research methodologies applied, such as usability testing, interviews, and concept validation, and how these insights informed design decisions.

• Examples of iterative design processes, including A/B testing results and how data influenced design improvements.

Process Documentation:

• Case studies should clearly articulate the problem statement, research findings, design exploration, iteration cycles, and final solution with quantifiable results.

• Documentation of your approach to design system governance, including how you manage contributions, updates, and ensure adoption.

• Examples of how you have structured and executed UX research projects, including methodologies used and key takeaways.

• Demonstrations of how you collaborate with engineering and product teams, including workflow integration and communication strategies.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating not just design skill but also strategic thinking, process ownership, and the ability to drive measurable business impact, particularly within a scaled B2C environment. The emphasis on design systems and AI integration is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Product Designer with 6+ years of experience in Israel, particularly in a tech hub like Herzliya, the estimated annual salary range is likely between 300,000 ILS and 500,000 ILS. This range can vary based on the specific scope of responsibilities, the candidate's demonstrated impact, and negotiation.

Benefits:

• Competitive salary and potential for equity or stock options, reflecting the company's growth stage and funding.

• Comprehensive health insurance, including medical, dental, and vision coverage.

• Generous paid time off (vacation, sick leave, holidays) to support work-life balance.

• Opportunities for professional development, including access to conferences, training, and workshops.

• Potential for hybrid work flexibility, though the role is primarily on-site.

• Team-building events and social activities to foster a strong company culture.

• Potential for subsidized travel or perks related to the ski industry.

Working Hours: The standard working hours are expected to be around 40 hours per week, typical for a full-time role. However, given the "lead" and "solo" nature of the position, flexibility may be required to meet project deadlines and business needs, with an expectation of high output and proactive engagement.

📝 Enhancement Note: Salary estimate is based on aggregated data for lead-level design roles in Israel, adjusted for the tech industry and location. Benefits are standard for a growing tech company in the region, with potential additions related to the company's specific industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Technology (specifically ski trip booking). WeSki operates within the ~$80B global ski market, disrupting traditional tour operator models with a technology-native, self-service platform.

Company Size: While not explicitly stated, the description mentions a "small, high-performing team" and "crossing $100M in annual sales," suggesting a growth-stage company that has moved beyond the startup phase but retains agility. Likely in the range of 50-200 employees.

Founded: Founded with a vision to modernize ski trip booking, implying a relatively recent establishment focused on innovation and digital transformation. The company's rapid growth and significant sales figures indicate a dynamic and execution-focused environment.

Team Structure:

• The Product Design function currently consists of a single, Lead Product Designer reporting to the Head of Product.

• This role will collaborate closely with Product Management, Engineering, and Growth teams, indicating a cross-functional, matrixed structure typical of agile tech companies.

Methodology:

• Data-driven decision-making is a core operational principle, with technology evaluating millions of combinations in real-time and optimizing bundles.

• Dynamic orchestration of inventory from thousands of suppliers highlights a sophisticated backend infrastructure and a focus on real-time processing.

• Iterative improvement is key, with an expectation to "keep improving them after launch with iteration, experimentation, and user feedback."

• Focus on building repeatable systems and scalable solutions to support rapid growth and maintain consistency.

Company Website: https://www.weski.com/

📝 Enhancement Note: WeSki is positioned as a disruptive force in the ski travel market, leveraging technology to provide a highly customizable and efficient booking experience. The company culture likely values innovation, data-driven execution, and a high level of performance from its team members.

📈 Career & Growth Analysis

Operations Career Level: This role is at a "Lead" level, specifically as the primary/solo Product Designer. This signifies a senior position with significant autonomy and strategic influence. It's a crucial role for establishing and scaling the design function within the organization.

Reporting Structure: The Lead Product Designer reports directly to the Head of Product. This close reporting line ensures alignment with product strategy and provides direct access to leadership for decision-making and influence.

Operations Impact: The Lead Product Designer will have a direct and profound impact on the company's core product experiences, influencing key metrics such as conversion rates, user engagement, customer satisfaction, and overall booking volume. Their work is directly tied to the company's revenue generation and market positioning.

Growth Opportunities:

• Design System Leadership: Opportunity to build, own, and lead the evolution of a critical design system, establishing best practices and setting the standard for design at WeSki.

• Strategic Influence: Direct input into product strategy and roadmap decisions, shaping the future direction of the company's digital offerings.

• Mentorship Potential: As the team grows, there will be opportunities to mentor and guide junior designers, developing leadership and management skills.

• Domain Expertise: Deepen expertise in the travel tech industry, particularly in dynamic packaging, marketplaces, and AI-driven customer experiences.

• Cross-functional Leadership: Develop strong collaborative leadership skills by working closely with Product, Engineering, and Growth teams to drive complex projects from conception to launch.

📝 Enhancement Note: This role offers a unique opportunity for a senior designer to make a significant mark on a rapidly growing company. The ability to build out the design function and influence product strategy from the ground up is a key growth driver.

🌐 Work Environment

Office Type: The role is described as "On-site" in Herzliya, Israel. This suggests a traditional office environment designed for in-person collaboration, team meetings, and focused work.

Office Location(s): Herzliya, Tel Aviv District, Israel. This is a prominent technology hub in Israel, offering access to a vibrant ecosystem of tech companies and talent.

Workspace Context:

• The office environment is expected to foster close collaboration between Product, Engineering, and Design, facilitating rapid iteration and problem-solving.

• Access to modern design tools and technology, including Figma, will be standard. The integration of AI tools into the workflow will be a key aspect of the workspace.

• Opportunities for direct interaction with cross-functional teams are ample, enabling a holistic approach to product development.

Work Schedule: The role is full-time, with an expected 40-hour work week. While on-site, there may be some flexibility offered, but the emphasis on a lean, high-performing team and lead responsibilities suggests a commitment to delivering results, potentially requiring extended hours during critical project phases.

📝 Enhancement Note: The on-site requirement in a major tech hub like Herzliya suggests an environment geared towards intensive collaboration and innovation. The workspace will likely be equipped to support cutting-edge design practices, including AI integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess overall fit, experience, and motivation.

• Portfolio Review & Design Challenge: A deeper dive into your portfolio, focusing on specific case studies. This may include a take-home design challenge or an on-the-spot problem-solving exercise relevant to WeSki's platform.

• Cross-Functional Interviews: Meetings with key stakeholders from Product Management, Engineering, and potentially Growth to assess collaboration skills, strategic thinking, and technical understanding.

• Leadership/Final Interview: A conversation with senior leadership (e.g., Head of Product, potentially CEO/CTO) to discuss overall vision, leadership potential, and cultural alignment.

Portfolio Review Tips:

• Highlight End-to-End Ownership: Clearly articulate your role and impact on each project, from initial research and ideation to final implementation and iteration.

• Showcase Design System Contribution: Detail your experience with design systems, demonstrating how you've built, maintained, or evolved them, and the impact on consistency and efficiency.

• Demonstrate Data-Driven Approach: Include examples of how you've used data, A/B testing, and user research to inform design decisions and drive measurable outcomes.

• Emphasize Problem-Solving: For each case study, clearly define the problem you were solving, your thought process, and the rationale behind your design choices.

• Integrate AI Experience: If applicable, showcase any experience with AI tools in design or designing AI-driven products.

• Tailor to WeSki: Research WeSki's platform and user base, and be prepared to discuss how your skills and experience align with their specific needs and market.

Challenge Preparation:

• Understand the User: Familiarize yourself with the ski travel market, typical user needs, pain points, and the booking journey.

• Focus on Impact: For any design challenge, prioritize solutions that have a clear path to measurable business impact (e.g., conversion, engagement, efficiency).

• Articulate Your Process: Be ready to walk through your design process step-by-step, explaining your rationale and any trade-offs you considered.

• Consider Scalability: Think about how your solutions would scale with WeSki's growth and potentially integrate with AI features.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both design craft and strategic thinking. Candidates should be prepared to demonstrate their ability to operate independently and drive significant product impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Proficiency in advanced features like components, variants, auto-layout, and collaborative workflows is essential.

• Design System Management Tools: Tools for documenting, managing, and distributing design system assets (often integrated within Figma or via dedicated platforms).

• Prototyping Tools: Beyond Figma, potentially tools like InVision, Principle, or Adobe XD for specific prototyping needs.

Analytics & Reporting:

• Web Analytics Platforms: Tools like Google Analytics, Amplitude, or Mixpanel to understand user behavior, track conversion funnels, and measure the impact of design changes.

• A/B Testing Platforms: Tools such as Optimizely, VWO, or internal experimentation frameworks to run controlled tests on design variations.

• Data Visualization Tools: Potentially tools like Tableau, Looker, or internal dashboards for understanding user data and presenting insights.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms might influence the user journey or data available for design decisions is beneficial.

• AI Tools: As mentioned, experience with AI tools for ideation, content generation, workflow acceleration, or designing AI-powered features.

📝 Enhancement Note: The technology stack emphasizes modern design workflows with a strong reliance on Figma and data analytics for informed decision-making. The explicit mention of AI tools indicates a forward-looking approach to design execution and product development.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of skiers, ensuring a seamless and enjoyable booking experience.

• Data-Driven Innovation: Leveraging data and experimentation to drive product decisions, optimize performance, and uncover new opportunities.

• Speed and Agility: A culture of rapid iteration, quick decision-making, and efficient execution to stay ahead in a dynamic market.

• Ownership and Accountability: A strong sense of personal responsibility for outcomes, with individuals empowered to take initiative and drive projects to completion.

• Collaboration and Transparency: Open communication and close teamwork across departments to ensure alignment and shared success.

Collaboration Style:

• Cross-functional Integration: Close working relationships between Design, Product, Engineering, and Growth teams, fostering a shared understanding of goals and challenges.

• Iterative Feedback Loops: Regular design critiques, feedback sessions, and collaborative problem-solving to refine solutions and ensure high quality.

• Process-Oriented: A structured approach to design and development, emphasizing clear processes, documentation, and best practices to enable efficient scaling.

• Proactive Communication: An expectation of proactive communication regarding progress, blockers, and insights to keep all stakeholders informed.

📝 Enhancement Note: The company culture likely values a blend of innovation, data-driven execution, and a high-performance mindset, characteristic of successful growth-stage tech companies. The collaborative style is key to ensuring the solo designer can effectively partner with other functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Processes: As the primary designer, you'll need to define and implement robust design processes, workflows, and standards from the ground up.

• Balancing Craft and Speed: Maintaining high design quality and craft while working in a fast-paced, iterative environment with aggressive growth targets.

• Influencing Strategy as a Solo Contributor: Effectively advocating for design-led solutions and influencing product strategy without the backing of a larger design team.

• Integrating AI Thoughtfully: Navigating the complexities of AI integration to enhance user experience without compromising usability or introducing unintended consequences.

• Scaling Design Systems: Ensuring the design system can effectively support rapid growth and evolving product needs.

Learning & Development Opportunities:

• Leadership Development: Opportunity to build and potentially lead a future design team, developing mentorship and management skills.

• Strategic Impact: Direct influence on product direction and business outcomes, offering unparalleled learning in strategic product thinking.

• Industry Specialization: Deep dive into the unique challenges and opportunities within the travel tech and dynamic packaging space.

• AI in Product Design: Gaining hands-on experience with cutting-edge AI tools and designing AI-powered user experiences.

• Building from Scratch: The experience of establishing and scaling a design function within a growing company is invaluable for future career growth.

📝 Enhancement Note: The challenges are inherent to a lead/solo role in a growing company, offering significant opportunities for personal and professional development. Success will require strong self-management, strategic thinking, and excellent communication skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building and scaling a design system from its early stages in a fast-growing company?" (Focus on governance, adoption, and iterative expansion.)

• "Describe a time you had to influence product strategy with limited resources or data. What was your approach and outcome?" (Highlight your ability to advocate for user needs and drive alignment.)

• "Walk me through a complex web application you designed. What were the key challenges, your process, and the measurable impact?" (Emphasize end-to-end ownership, problem-solving, and data-driven results.)

Company & Culture Questions:

• "What excites you about WeSki's mission and the ski travel market?" (Demonstrate genuine interest and understanding of the industry.)

• "How would you contribute to and foster a strong design culture within a lean, cross-functional team?" (Discuss your ideas on critiques, principles, and collaboration.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process (research, ideation, design, testing), the solution, and the quantified results.

• Highlight Design System Work: Dedicate specific slides or sections to your experience with design systems, showcasing components, patterns, and your contribution to their evolution.

• Showcase AI Integration: If you have relevant experience, present how you've used AI tools in your workflow or designed AI-powered features, detailing the process and outcomes.

• Focus on Impact: Quantify your achievements whenever possible. Use metrics related to conversion, engagement, task completion, user satisfaction, or efficiency gains.

• Be Prepared for Deep Dives: Anticipate questions about specific design decisions, trade-offs, and your rationale.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, process ownership, and the ability to deliver measurable impact, particularly in the context of a growing tech company and the specific challenges of being a solo lead designer.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application through the provided link on Comeet.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that best showcase your end-to-end design process, design system contributions, and experience with complex web applications. Tailor your case studies to highlight achievements relevant to WeSki's business goals and user needs.

• Optimize Your Resume: Ensure your resume clearly articulates your 6+ years of experience, specifically mentioning your work on B2C products, web applications, and design systems. Quantify achievements where possible and use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on your role, process, problem-solving, and measurable outcomes. Be ready to discuss your approach to design systems and AI integration.

• Research WeSki: Thoroughly understand WeSki's business model, target audience, competitive landscape, and recent achievements. Prepare thoughtful questions about their product vision, design challenges, and team culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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