UX Designer - Remote - Brazil

📍 Job Overview

Job Title: UX Designer - Remote - Brazil

Company: High Tide

Location: São Paulo, São Paulo, Brazil (Remote)

Job Type: Full-Time

Category: Product Design / User Experience Operations

Date Posted: September 10, 2025

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote (Brazil-based candidates only)

🚀 Role Summary

• This role is pivotal in designing user-centric digital experiences that directly support and enhance sales, marketing, and purchasing initiatives by creating intuitive interfaces and visually compelling assets.

• The UX Designer will translate complex business requirements into elegant, user-friendly designs, leveraging user research, wireframing, and prototyping to optimize user journeys and engagement across global markets.

• A key aspect of this role involves close collaboration with cross-functional teams, including marketing, e-commerce, and development, to ensure design consistency and successful implementation.

• The position requires a strong understanding of design analytics tools to evaluate user engagement and iteratively improve visual UX outcomes, contributing to data-driven design decisions.

📝 Enhancement Note: While the job description mentions supporting sales, marketing, and purchasing initiatives, it explicitly states the company does not operate or market in Brazil. This implies the role is focused on supporting global sales and marketing efforts, rather than local Brazilian markets. The "Operations" category is inferred from the impact on business initiatives and the need for process-driven design thinking.

📈 Primary Responsibilities

• Lead the strategic development and execution of user-centered design solutions, including user flows, wireframes, and high-fidelity prototypes, to enhance customer engagement across digital platforms.

• Conduct comprehensive user research, usability testing, stakeholder interviews, and competitive analyses to gather insights that inform and drive design decisions.

• Design intuitive user journeys, personas, and sitemaps to clarify navigation, structure, and overall user experience for global digital properties.

• Apply responsive and accessible design principles to ensure a seamless and inclusive user experience across all devices and user segments.

• Collaborate closely with development teams to ensure design integrity and intent are maintained throughout the implementation lifecycle, with no direct coding responsibilities.

• Utilize design analytics tools (e.g., Hotjar, Google Analytics) to monitor user engagement, identify friction points, and optimize visual UX outcomes for key business objectives.

• Design and maintain robust design systems, component libraries, and brand style guides to ensure consistency, scalability, and brand adherence across all digital touchpoints.

• Develop visually appealing and responsive website layouts, landing pages, UI components, and digital assets (banners, email templates, promotional graphics) that align with brand identity and campaign goals.

• Contribute to a collaborative team environment by actively participating in design critiques, brainstorming sessions, and cross-functional initiatives, fostering a culture of continuous improvement.

• Manage multiple design projects efficiently, ensuring timely delivery of high-quality design solutions while meticulously maintaining attention to visual and UX detail.

📝 Enhancement Note: The responsibilities listed are typical for a mid-level UX Designer role, with an emphasis on translating business goals into user-friendly digital products. The mention of "marketing, e-commerce, and content teams" and "campaign objectives" points towards a strong connection with revenue-generating functions, aligning this role with a broader "Product Design / User Experience Operations" context.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Advanced proficiency in industry-standard design software, including Adobe Creative Cloud (Photoshop, Illustrator, InDesign), and modern prototyping tools like Figma.

• Expertise in core UX design principles, user interface best practices, and effective visual storytelling across various digital platforms.

• Strong ability to translate user research findings, usability testing results, and stakeholder feedback into actionable design improvements.

• Experience in designing responsive websites and digital assets that adhere to accessibility standards (WCAG) and provide an optimal user experience across all devices.

• Excellent written and verbal communication skills, with the proven ability to articulate design rationale and present concepts clearly to diverse audiences, including non-design stakeholders.

• A collaborative mindset and a passion for creating user-centric designs that delight users and drive tangible business results.

Preferred Skills:

• Familiarity with email marketing platforms (e.g., Klaviyo) and an understanding of design best practices for high-performance email campaigns.

• Experience in developing and maintaining design systems, style guides, and component libraries to ensure brand consistency and design scalability.

• Basic understanding of how design analytics tools (e.g., Hotjar, Google Analytics) are used to measure user engagement and inform design optimization.

• Experience working within remote or distributed teams, demonstrating effective communication and collaboration strategies.

• Knowledge of basic front-end development principles (HTML, CSS) to facilitate better collaboration with developers, though no coding is required.

📝 Enhancement Note: The education requirement suggests a foundational understanding of design principles, while the experience level points to an expectation of independent contribution and project ownership. The inclusion of analytics tools and design systems suggests a need for a designer who thinks about the broader impact and scalability of their work, aligning with an operational perspective on design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects that highlight your end-to-end UX design process, from initial research and ideation to final execution and iteration.

• Projects should demonstrate a clear understanding of user-centered design methodologies, problem-solving approaches, and how design decisions directly addressed user needs and business objectives.

• Include examples of wireframes, user flows, interactive prototypes, and final visual designs for web and/or mobile applications.

• Showcase your ability to create visually engaging and consistent user interfaces, including examples of responsive design and adherence to brand guidelines.

Process Documentation:

• Clearly articulate your design process for each project, detailing the steps taken, tools used, and rationale behind key decisions.

• Demonstrate experience in conducting user research, usability testing, and incorporating feedback into design iterations to optimize the user experience.

• Provide examples of how you have collaborated with cross-functional teams (developers, product managers, marketers) to bring designs to fruition.

• Illustrate your approach to creating and maintaining design systems or style guides for consistency and scalability.

📝 Enhancement Note: The emphasis on a portfolio demonstrating the process rather than just final output is crucial for operations roles. It signals a need for a designer who can systematically approach problems, document their work, and explain the "how" and "why" behind their design choices, which is a hallmark of operational efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: Reflecting industry standards for experienced UX Designers in the Brazilian market.

• Remote Work Flexibility: A fully remote position allowing for work-life balance and the ability to work from anywhere within Brazil.

• Health Insurance: Comprehensive health and dental insurance plans.

• Professional Development: Opportunities for continuous learning, including access to online courses, workshops, and potentially conference attendance to stay updated on UX and design trends.

• Paid Time Off: Generous vacation days, public holidays, and potential for sick leave.

• Equipment Stipend: A potential allowance for home office setup or equipment to ensure a productive remote work environment.

• Meaningful Impact: Opportunity to contribute to a growing global company and influence user experiences across diverse markets.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week. While the role is remote, adherence to core business hours for collaboration with international teams (North America and Europe) may be expected, potentially requiring some flexibility.

📝 Enhancement Note: Salary estimation is based on general market data for mid-level UX Designers in major Brazilian cities like São Paulo, considering the remote aspect. Benefits are standard for full-time roles in tech-adjacent companies and are inferred to attract and retain talent. The mention of supporting global markets might imply a need to align with specific time zones for meetings, though the core work can be asynchronous.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail and Accessories E-commerce. High Tide is a significant player in the global cannabis market, operating a diversified business model that includes retail stores, e-commerce platforms for consumption accessories, and CBD product lines.

Company Size: High Tide is described as one of the largest global cannabis and accessories companies, with over 200 retail locations and multiple e-commerce platforms. This suggests a larger, established organization with a structured approach to operations and growth.

Founded: High Tide was founded with a vision to capitalize on the evolving cannabis market, emphasizing innovation and a consumer-centric approach. Its growth has been marked by strategic acquisitions and expansion across various cannabis-related sectors.

Team Structure:

• The UX Designer will report to the Creative Director, indicating a position within a creative or marketing-focused department.

• Collaboration is expected with marketing, e-commerce, and content teams, suggesting a cross-functional dynamic where design is integrated into broader business initiatives.

Methodology:

• The company culture values "speed, ownership, and creativity," suggesting an agile and proactive work environment where employees are empowered to take initiative and drive projects forward.

• Data-driven decision-making is implied through the use of analytics tools to evaluate user engagement and optimize outcomes.

• Design is expected to align with strategic goals, user needs, and brand tone, pointing to a methodology that balances creative expression with business objectives.

Company Website: www.hightideinc.com

📝 Enhancement Note: The company's industry is unique and rapidly evolving. The emphasis on "retail-forward," "community-grown," and "consumer-centric" suggests a culture that is both innovative and grounded in market realities. The values of "speed, ownership, and creativity" are common in fast-growing tech and e-commerce companies, implying a dynamic and potentially demanding, but rewarding, work environment for operations-minded individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer. It implies a solid foundation in design principles and a proven ability to execute projects independently, with some guidance. The responsibilities suggest ownership of specific design tasks and contributions to larger projects, rather than purely tactical execution or high-level strategic direction.

Reporting Structure: The UX Designer reports to the Creative Director, who likely oversees the broader creative and design output of the company. This structure places the role within a creative department but with significant cross-functional interaction, particularly with marketing and e-commerce teams.

Operations Impact: The UX Designer's work directly impacts customer engagement, brand perception, and conversion rates through the design of user-friendly digital experiences. By optimizing user journeys and creating visually appealing assets, the designer contributes to the operational efficiency of sales and marketing funnels and the overall effectiveness of the company's digital presence.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX design, such as user research, interaction design, or design systems, by taking on more complex projects.

• Cross-Functional Leadership: Potential to lead design initiatives for specific product lines or marketing campaigns, collaborating more closely with product management and marketing leadership.

• Mentorship: As experience grows, there may be opportunities to mentor junior designers or contribute to the development of design best practices within the organization.

• Advancement to Senior Roles: Successful performance and demonstrated impact can lead to promotion to Senior UX Designer or Lead UX Designer positions, with greater responsibility for strategic design direction and team leadership.

📝 Enhancement Note: The "operations impact" is framed in terms of how design contributes to the efficiency and effectiveness of business processes like sales and marketing funnels. The growth opportunities are standard for a mid-level design role, focusing on deepening expertise and potentially moving into leadership or specialized tracks, which aligns with career progression in operations-adjacent fields.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The work environment is digital and distributed.

Office Location(s): While the company has physical retail locations, this specific role is remote and based in Brazil. The company's headquarters are not explicitly stated in terms of a physical office for this role, but High Tide operates globally, with significant presence in Canada.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying heavily on online collaboration tools, project management software, and communication platforms.

• Independent Work: While collaboration is key, the remote nature implies a significant amount of independent work and self-discipline to manage tasks and deadlines effectively.

• Global Interaction: The designer will interact with colleagues and stakeholders across different time zones and cultural backgrounds, requiring adaptability and strong communication skills.

• Tools and Technology: Access to and proficiency with a suite of design and collaboration tools are essential for this remote work setup.

Work Schedule:

• The standard working hours are typically 40 hours per week. However, given the global nature of the company and its support for North American and European markets, there may be an expectation to be available for meetings or urgent tasks that fall outside of typical Brazilian business hours. Flexibility in scheduling, within reason, is often a characteristic of remote roles, but alignment with team and business needs is paramount.

📝 Enhancement Note: The remote work environment is a key feature. The "workspace context" focuses on the digital tools and collaborative practices necessary for effective remote operations, highlighting the need for self-management and cross-cultural communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. This stage often involves an automated applicant tracking system (ATS) scan for keywords.

• Hiring Manager Interview: A conversation with the Creative Director to discuss your experience, design philosophy, approach to user-centered design, and how you handle creative challenges.

• Portfolio Review & Design Challenge: This is a critical stage where you'll present your portfolio, discussing specific projects, your design process, and the impact of your work. You may also be given a small design challenge or asked to walk through a hypothetical scenario to assess your problem-solving skills and design thinking.

• Cross-Functional Interview: An interview with stakeholders from marketing, e-commerce, or product teams to evaluate your collaboration skills, ability to understand business objectives, and how you integrate design into broader operational workflows.

• Final Interview/Offer: Potentially a final discussion with senior leadership or HR to finalize terms and extend an offer.

Portfolio Review Tips:

• Curate Thoughtfully: Select 3-5 of your strongest projects that best demonstrate your skills in UX, UI, and visual design, especially those relevant to e-commerce or consumer products.

• Showcase the Process: For each project, clearly outline the problem, your role, the methodology used (research, wireframing, prototyping, testing), your design decisions, and the outcome. Use visual aids like flowcharts or mood boards.

• Quantify Impact: Whenever possible, include metrics or data that illustrate the success of your designs, such as improvements in conversion rates, user satisfaction, or task completion times.

• Tell a Story: Present your projects as narratives, explaining the challenges you faced and how you overcame them. Highlight your problem-solving skills and your ability to adapt.

• Highlight Collaboration: If possible, show examples of how you collaborated with developers, product managers, or other team members, and describe your approach to cross-functional teamwork.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Identify the core problem and the constraints.

• Think Aloud: During a live challenge or portfolio presentation, verbalize your thought process. Explain your assumptions, your approach, and the trade-offs you're considering.

• Focus on User Needs: Always tie your design decisions back to user needs and business goals.

• Keep it Concise: Be efficient with your time. Focus on delivering a clear, well-reasoned solution rather than an overly polished final product if time is limited.

📝 Enhancement Note: The interview process is structured to assess both design acumen and operational fit. The emphasis on portfolio review and potential design challenges highlights the need for candidates to clearly articulate their process and demonstrate problem-solving capabilities, which are key operational skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Expected advanced proficiency.

• Adobe Creative Cloud: Specifically Photoshop and Illustrator for image editing, asset creation, and complex visual design tasks. InDesign may be used for style guides or more structured documentation.

• Prototyping Tools: Proficiency in Figma's prototyping capabilities or other tools like Adobe XD, InVision, or Axure for creating interactive user flows.

Analytics & Reporting:

• Google Analytics: Familiarity with using GA to understand website traffic, user behavior, and conversion funnels to inform design decisions.

• Hotjar or Similar Heatmap/Session Recording Tools: Experience using these tools to analyze user interaction patterns, identify usability issues, and optimize user journeys.

CRM & Automation:

Collaboration & Project Management:

• Slack, Microsoft Teams: For real-time communication and team collaboration.

• Jira, Asana, Trello: Familiarity with project management tools used for tracking tasks, sprints, and design workflows.

• Cloud Storage: Experience with platforms like Google Drive or Dropbox for file sharing and version control.

📝 Enhancement Note: The tools listed are standard for modern UX design roles, with a strong emphasis on collaborative design platforms (Figma) and tools that bridge design with business analytics. The mention of analytics and CRM/email platforms suggests an expectation for designers to understand how their work integrates into the broader revenue operations ecosystem.

👥 Team Culture & Values

Operations Values:

• Speed: The company values moving quickly and efficiently to capitalize on market opportunities, expecting designers to deliver timely solutions.

• Ownership: Employees are expected to take responsibility for their work, from conception to completion, and to be proactive in identifying and solving problems.

• Creativity: A core value, encouraging innovative thinking and the development of unique, engaging design solutions that align with brand identity.

• User-Centricity: A fundamental principle, ensuring that all design decisions are made with the end-user's needs and experience at the forefront.

• Collaboration: A strong emphasis on working effectively with cross-functional teams to achieve shared goals and foster a positive, productive work environment.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, e-commerce, and content teams, acting as a bridge between creative vision and business objectives.

• Feedback-Driven: A culture of constructive feedback and critique is likely in place, encouraging designers to openly share their work and receive input for improvement.

• Agile Methodologies: Given the emphasis on speed, the team may operate using agile principles, requiring designers to be adaptable and responsive to changing priorities and project requirements.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings within the design and broader creative teams to elevate the collective skill set.

📝 Enhancement Note: The company's stated values directly translate into operational expectations for employees, including designers. "Speed, ownership, and creativity" are key drivers of operational efficiency and innovation, and the "user-centric" approach ensures that operational efforts are aligned with customer value.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Market Focus: Adapting design strategies to resonate with diverse international audiences (North America and Europe) while being based in Brazil. This requires understanding different cultural nuances, user behaviors, and market trends.

• Balancing Speed and Quality: Meeting the company's demand for rapid execution while maintaining high standards for user experience and visual design.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones and cultural backgrounds.

• Brand Consistency: Ensuring a cohesive brand experience across multiple e-commerce platforms and digital touchpoints, which can be complex given the company's diversified portfolio.

Learning & Development Opportunities:

• Cross-Cultural Design: Gaining experience in designing for diverse global markets, enhancing understanding of international user needs and preferences.

• E-commerce & Retail Design: Deepening expertise in designing for the specific needs of e-commerce and retail environments, including conversion optimization and customer journey mapping.

• Design System Development: Opportunity to contribute to or lead the expansion and refinement of design systems, a valuable skill in operations and product development.

• Industry Trends: Staying at the forefront of UX, UI, and e-commerce design trends within the rapidly evolving cannabis industry.

• Mentorship: Learning from senior creative professionals and potentially mentoring junior designers as the role matures.

📝 Enhancement Note: The challenges presented are common in global, remote roles and require strong operational skills like time management, communication, and adaptability. The growth opportunities are focused on deepening domain expertise relevant to e-commerce and global operations.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a new feature or improving an existing user flow. How do you incorporate user research and data into your design decisions?" (Prepare to discuss your methodology, research techniques, and how you iterate based on feedback.)

• Collaboration and Stakeholder Management: "Describe a time you had to collaborate with a difficult stakeholder or manage conflicting feedback from different teams. How did you navigate that situation to achieve a successful design outcome?" (Focus on communication, compromise, and aligning diverse perspectives towards a common goal.)

• Problem-Solving: "Imagine you're tasked with improving the conversion rate on a key landing page. What steps would you take, and what design solutions might you propose?" (This tests your analytical skills, understanding of conversion optimization, and ability to propose data-informed solutions.)

Company & Culture Questions:

• Brand Understanding: "What are your thoughts on High Tide's brand presence across its various platforms? How would you ensure your design work aligns with and enhances that brand identity?" (Research their websites, understand their target audience, and be prepared to discuss their visual language.)

• Remote Work Effectiveness: "How do you stay organized and productive when working remotely? What strategies do you use to maintain strong communication and collaboration with a distributed team?" (Highlight your self-management skills, communication tools, and proactive approach to team engagement.)

• Impact Measurement: "How do you measure the success of your design work? What key metrics do you track, and how do you demonstrate the ROI of your design contributions?" (Prepare to discuss metrics like conversion rates, user satisfaction, task completion times, and engagement metrics.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Aim for a clear narrative for each project: Problem -> Your Role & Process -> Solution -> Results/Impact.

• Focus on "Why": For each design decision, explain the rationale behind it, linking it to user needs or business goals.

• Interactive Elements: If possible, use interactive prototypes to showcase user flows and interactions, rather than just static images.

• Conciseness and Clarity: Be mindful of time. Present your strongest points clearly and avoid getting bogged down in minor details. Be prepared to answer specific questions about your work.

• Showcase Adaptability: If you have examples of designs that had to be adapted for different platforms or user segments, highlight that flexibility.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also an operational mindset – structured thinking, data-informed decisions, collaboration, and impact measurement. The portfolio is a key tool for showcasing these operational capabilities.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the High Tide careers portal.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as UX design, visual design, user research, prototyping, Adobe Creative Cloud, Figma, and cross-functional collaboration. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible online, and showcases your best work that aligns with the role's requirements. Focus on projects that demonstrate your design process, problem-solving skills, and impact.

• Practice Your Presentation: Rehearse presenting your portfolio projects, focusing on clarity, conciseness, and articulating the "why" behind your design decisions and their business impact.

• Research High Tide: Familiarize yourself with High Tide's brands, e-commerce platforms, and company mission. Understand their market position and target audience to better align your answers with their business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.