UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Playbook

Location: Hoboken, New Jersey, United States

Job Type: Part-Time

Category: Marketing & Design Operations

Date Posted: 2026-01-03

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute engaging digital marketing assets and content across multiple platforms to drive brand awareness and user acquisition.

• Translate complex brand values and strategic marketing objectives into compelling visual and functional user experience solutions.

• Manage and optimize online advertising campaigns, leveraging data-driven insights to refine strategies and improve performance.

• Collaborate cross-functionally with marketing, sales, and product teams to ensure cohesive brand messaging and user journey optimization.

• Contribute to the development of marketing and branding concepts, including ad copy and digital media content, to enhance Playbook's market presence.

📝 Enhancement Note: While this role is titled "UX Designer," the description heavily emphasizes digital marketing, graphic design, and ad campaign management. This suggests a hybrid role focused on creating marketing collateral and user-facing digital assets, rather than core product UX research and interaction design. The focus is on driving business growth through design and marketing efforts.

📈 Primary Responsibilities

• Develop visually appealing and functional creative assets for website, presentations, social media (Instagram, Facebook, YouTube, Twitter, LinkedIn), email campaigns, and blog posts.

• Conceptualize and execute digital marketing campaigns, including ad creative and copy, across various online channels to meet performance targets.

• Translate brand identity, marketing objectives, and user insights into innovative design solutions that resonate with target audiences.

• Assist in the management of graphic design content creation calendars and coordinate with internal or external content creators.

• Edit and refine content to ensure consistency with Playbook's brand voice, style guidelines, and marketing messaging.

• Employ problem-solving skills and a full spectrum of design solutions to guide projects from ideation through to successful execution.

• Collaborate effectively with diverse teams, utilizing project management tools to ensure timely delivery and alignment on project goals.

• Present design concepts, campaign performance, and new project proposals to internal stakeholders, clients, and partners.

📝 Enhancement Note: The responsibilities indicate a blend of creative execution and strategic marketing input, requiring the candidate to not only design but also contribute to campaign ideation and performance analysis. This is typical for a marketing-focused design role within a growth-oriented company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles of this nature.

Experience: 2-5 years of professional experience in UX/UI design, graphic design, or digital marketing, with a strong portfolio demonstrating successful campaign execution and brand development.

Required Skills:

• Proven experience in graphic design and digital asset creation for marketing purposes.

• Proficiency in industry-standard design software, including Adobe Photoshop, Adobe Illustrator, and GIMP.

• Demonstrated ability to translate brand values and marketing objectives into effective visual and functional design solutions.

• Strong understanding of digital marketing principles, including social media marketing, content marketing, and online advertising.

• Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.

• Strong problem-solving skills and the ability to manage multiple projects simultaneously under tight deadlines.

• Experience with Google Suite and Microsoft Suite for collaboration and project management.

• Self-starter mentality with a proactive approach to tasks and a strong sense of ownership.

Preferred Skills:

• Experience with UX design principles and user-centered design methodologies.

• Familiarity with content management systems (CMS) and website design best practices.

• Experience managing content calendars and coordinating with creative teams or freelancers.

• A passion for the sports and/or education technology industry.

• Experience with video editing or motion graphics software.

• Understanding of SEO principles as they relate to content creation.

📝 Enhancement Note: The "UX Designer" title is somewhat misleading given the emphasis on graphic design and marketing collateral. The requirements lean heavily towards a Marketing Designer or Digital Designer role. The mention of "UX software" alongside "graphic design" suggests a need for both creative execution and an understanding of user experience principles in marketing materials.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio is mandatory, showcasing a breadth of work that demonstrates superior creative thinking and problem-solving skills.

• Include examples of successful digital marketing campaigns, social media content, ad creatives, and branding initiatives.

• Highlight projects that clearly articulate the design process, from concept ideation to final execution and impact.

Process Documentation:

• Be prepared to discuss your design process, including how you approach understanding project briefs, conducting research, developing concepts, and iterating on designs.

• Demonstrate an ability to manage project timelines, budgets, and deliverables efficiently, showcasing your organizational and time management skills.

• Provide examples of how you have collaborated with cross-functional teams, such as marketing or sales, to achieve common goals.

📝 Enhancement Note: For a role blending UX and marketing design, the portfolio should not only display aesthetic quality but also strategic thinking and measurable results. Candidates should be ready to articulate the "why" behind their design choices and how they contributed to marketing objectives like engagement, lead generation, or brand growth.

💵 Compensation & Benefits

Salary Range: As this is a Part-Time position, and specific salary details are not provided, a competitive hourly rate is expected. For a Mid-Level UX/Graphic Designer in the Hoboken, NJ area with 2-5 years of experience, an estimated hourly rate would range from $25 to $45 per hour, depending on the depth of marketing design experience and specific responsibilities.

Benefits:

• 401(k) and 401(k) matching: Retirement savings plan with employer contribution.

• Paid Time Off: Accrued paid leave for rest and personal needs.

• Health Reimbursement Account (HRA): Employer-funded account to help cover eligible healthcare expenses.

• Paid Travel Opportunities: Potential for travel related to company events, client meetings, or professional development.

Working Hours: This is a Part-Time position. The expected working hours are approximately 20-25 hours per week, with flexibility to accommodate project demands and team collaboration needs.

📝 Enhancement Note: The salary estimate is based on typical market rates for part-time, mid-level design roles in the New Jersey area. Benefits like HRA and paid travel opportunities are attractive for part-time roles, suggesting a commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically Sports & Education Technology)

Company Size: Playbook is likely a growing startup or mid-sized company, given its focus on technology innovation and partnerships with professional athletes and organizations. The description suggests a dynamic, fast-paced environment.

Founded: The founding date is not specified, but the company's mission to revolutionize sports and academic programs implies a relatively modern establishment focused on digital solutions.

Team Structure:

• The UX Designer will report directly to the Director of Marketing and work closely with the Lead UX Designer.

• Collaboration is expected across various departments, including marketing, sales, and potentially product development.

Methodology:

• Playbook emphasizes a data-driven approach to marketing and user engagement, using insights from ad campaign performance to inform new strategies.

• Design and marketing efforts are integrated, aiming to translate brand values and creative concepts into tangible, impactful solutions.

• There's a focus on agility and innovation, with an emphasis on problem-solving and delivering groundbreaking results.

Company Website: https://www.playbook.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's mission and partnerships indicate a culture that values innovation, sports enthusiasm, and leveraging technology for social impact. The mention of professional athletes as partners suggests a brand that is aspirational and forward-thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Part-Time UX/Marketing Designer. It offers hands-on experience in digital marketing, brand development, and content creation within a growing tech company.

Reporting Structure: The designer will report to the Director of Marketing and collaborate closely with a Lead UX Designer, providing direct mentorship and guidance opportunities.

Operations Impact: The role directly impacts Playbook's market presence, user engagement, and customer acquisition through the creation of compelling marketing collateral and campaign assets. Successful designs and campaigns will contribute to lead generation and brand growth.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in digital marketing design, campaign management, and potentially UX research within the sports/education tech sector.

• Cross-Functional Exposure: Gain experience working with sales and marketing teams, understanding their needs and contributing to broader Go-To-Market strategies.

• Brand Building: Play a key role in shaping and evolving the Playbook brand identity through creative visual storytelling.

• Industry Insight: Deepen understanding of the sports and education technology market, working with influential partners and athletes.

📝 Enhancement Note: For a part-time role, growth typically involves deepening expertise in specific areas and contributing significantly to projects. Opportunities for full-time conversion or increased responsibilities may exist based on performance and company needs.

🌐 Work Environment

Office Type: On-site position, indicating a traditional office setting or a co-working space where in-person collaboration is prioritized.

Office Location(s): 95 River Street, Hoboken, New Jersey. This location offers access to a vibrant urban environment with potential for networking and professional development opportunities within the greater New York metropolitan area.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities to interact directly with the marketing and design teams.

• Access to necessary design tools and software (Adobe Suite, GIMP, etc.) is expected to be provided.

• The environment is geared towards creative problem-solving and executing marketing initiatives effectively.

Work Schedule: Part-time, approximately 20-25 hours per week. The schedule may offer some flexibility for project deadlines but requires consistent on-site presence for collaboration and team integration.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration, team synergy, and direct mentorship, which can be beneficial for skill development, especially for those earlier in their careers or seeking to expand their professional network.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess your qualifications and creative output.

• Portfolio Presentation: A session where you present your portfolio, discussing your design process, problem-solving approach, and the impact of your work. Be prepared to showcase projects relevant to digital marketing and branding.

• Skills Assessment/Case Study: Potentially a small design challenge or a discussion about how you would approach a specific marketing design task for Playbook.

• Team/Manager Interviews: Meetings with the Director of Marketing and Lead UX Designer to evaluate cultural fit, communication skills, and alignment with team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in graphic design, digital marketing, and branding. Prioritize work that shows creativity, problem-solving, and measurable results.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used, your role, and the outcome or impact of your work. Use metrics where possible (e.g., engagement rates, conversion improvements).

• Highlight Brand Thinking: Show examples of how you've translated brand values into design and how you ensure brand consistency across different platforms.

• Demonstrate Adaptability: Include a variety of project types and formats to show your versatility and ability to adapt to different creative briefs.

Challenge Preparation:

• Research Playbook's current marketing efforts, website, and social media presence. Identify areas where their visual branding or content could be enhanced.

• Be ready to discuss your approach to creating engaging content for platforms like Instagram, LinkedIn, or email newsletters.

• Prepare to articulate your understanding of how design contributes to marketing goals like lead generation and brand awareness.

📝 Enhancement Note: Given the hybrid nature of the role, interviewers will likely assess both creative design skills and an understanding of marketing objectives. The portfolio review is critical; it should demonstrate not just aesthetic talent but also strategic thinking and the ability to deliver results in a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Photoshop, Adobe Illustrator (essential for creating marketing assets, ad creatives, and branding elements).

• UX/Design Tools: GIMP (mentioned as a requirement), potentially Figma, Sketch, or Adobe XD for wireframing or prototyping if UX aspects are more involved.

• Content Management: Familiarity with CMS platforms (e.g., WordPress, Webflow) for website content updates may be beneficial.

Analytics & Reporting:

• Digital Marketing Platforms: Experience with ad platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager for campaign execution and performance analysis.

• Web Analytics: Familiarity with Google Analytics to understand website traffic, user behavior, and campaign effectiveness.

CRM & Automation:

• CRM Systems: Exposure to CRM platforms (e.g., Salesforce, HubSpot) to understand how marketing assets integrate with sales processes.

• Marketing Automation: Experience with marketing automation tools (e.g., Mailchimp, HubSpot, Marketo) for email campaigns and lead nurturing.

• Productivity Suites: Google Suite (Docs, Sheets, Slides) and Microsoft Suite (Word, Excel, PowerPoint) for documentation, collaboration, and presentations.

📝 Enhancement Note: The emphasis on Photoshop, Illustrator, and GIMP, alongside digital marketing platforms, strongly indicates a role focused on creating marketing collateral and ad campaigns. While "UX Designer" is in the title, the technical requirements lean more towards a Marketing Designer or Graphic Designer with a digital focus.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce groundbreaking visual and functional design solutions that push brand boundaries.

• Data-Driven Decision Making: Utilizing insights from campaign performance and user engagement to inform design and marketing strategies.

• Collaboration & Teamwork: Working effectively across departments to achieve shared goals and maintain cohesive brand messaging.

• Passion for Mission: Enthusiasm for Playbook's mission to empower individuals through sports and academic programs.

• Agility & Adaptability: Willingness to adapt to changing project needs, deadlines, and learn new skills quickly.

Collaboration Style:

• Open communication and idea sharing are encouraged, with a focus on cross-functional teamwork.

• The team likely operates in an agile manner, with regular check-ins and feedback loops to ensure project alignment and efficiency.

• Presenting work and ideas openly, both internally and potentially to clients, is a key aspect of the collaborative process.

📝 Enhancement Note: The company culture appears to value a blend of creative output, strategic thinking, and a passion for its mission. For a designer, this means being both an artistic contributor and a strategic partner in marketing efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Marketing Objectives: Ensuring designs are both aesthetically compelling and effectively meet specific marketing KPIs and brand guidelines.

• Managing Multiple Platforms and Content Types: Adapting design skills and strategies for diverse channels like social media, email, web, and print.

• Rapid Iteration and Feedback Incorporation: Quickly responding to feedback and making revisions in a fast-paced environment.

• Staying Current with Design and Marketing Trends: Continuously learning and adapting to new tools, techniques, and platform algorithms.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in areas like motion graphics, interactive design, or specific marketing campaign design.

• Digital Marketing Strategy: Gain a more profound understanding of paid advertising, social media strategy, and content marketing principles.

• Industry Knowledge: Develop specialized knowledge within the sports and education technology sectors.

• Portfolio Expansion: Build a robust portfolio with demonstrable impact on business growth and brand engagement.

📝 Enhancement Note: This role presents an excellent opportunity to grow within a marketing-focused design capacity, bridging the gap between creative execution and strategic business objectives in a growing industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand message into a visually compelling design. What was your process, and what was the outcome?"

• "How do you approach designing for different social media platforms (e.g., Instagram vs. LinkedIn)? What are the key considerations?"

• "Walk us through a digital marketing campaign you contributed to. What were the goals, your role, and the results?"

Company & Culture Questions:

• "What interests you about Playbook's mission and the sports/education technology industry?"

• "How do you approach collaboration with marketing and sales teams?"

• "Describe your ideal work environment for a part-time role."

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business problem, your design solution, your specific contribution, and the measurable results (e.g., increased engagement, conversion rates, brand awareness).

• Showcase Versatility: Highlight projects that demonstrate your ability to work across different mediums and for various marketing objectives.

• Explain Your Process: Be ready to discuss your design thinking, from initial concept to final execution, including any research or user insights that informed your decisions.

• Tailor to Playbook: Emphasize projects that align with Playbook's brand, mission, and target audience.

📝 Enhancement Note: Be prepared to discuss how your design skills directly contribute to marketing goals and business growth. The interviewers will be looking for a candidate who is not only creative but also strategic and results-oriented.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link: https://callplaybook.freshteam.com/jobs/h2NL8r6UB5CH/ux-designer

• Curate Your Portfolio: Ensure your online portfolio prominently features your strongest work in graphic design, digital marketing, and branding. Tailor your selection to highlight projects relevant to Playbook's industry and mission.

• Optimize Your Resume: Clearly articulate your experience with design software (Photoshop, Illustrator, GIMP), digital marketing platforms, and successful campaign contributions. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, problem-solving skills, and the impact of your work on marketing objectives. Be ready to discuss specific metrics.

• Research Playbook: Understand their mission, target audience, current marketing efforts, and brand identity. This will help you tailor your application and articulate your interest effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.