UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Nysonian

Location: Miami, Florida, United States

Job Type: Full-Time

Category: UX/UI Design, Growth Operations, eCommerce Operations

Date Posted: August 22, 2025

Experience Level: Mid-Level to Senior (3-7 years)

Remote Status: Remote Eligible

🚀 Role Summary

• Design and optimize high-converting digital experiences, focusing on landing pages, product detail pages (PDPs), and conversion funnels to drive measurable business outcomes.

• Leverage data analytics and user behavior insights from tools like GA4, Hotjar, and Triple Whale to inform design decisions and continuously iterate on user flows.

• Collaborate closely with performance marketing, merchandising, and broader design teams to ensure a cohesive and effective customer journey across all touchpoints.

• Develop and maintain design systems and reusable components to accelerate production cycles and ensure brand consistency across a growing portfolio of D2C lifestyle brands.

• Partner with developers to ensure seamless implementation of designs, maintaining fidelity and optimizing for performance and user engagement.

📝 Enhancement Note: This role sits at the intersection of UX/UI Design and Growth Operations, with a strong emphasis on data-driven decision-making and direct impact on key conversion metrics. The focus on "high-performing" and "data-informed" design indicates a performance marketing-centric approach to UX.

📈 Primary Responsibilities

• Design visually compelling and user-centric landing pages, PDPs, and multi-step conversion funnels tailored for paid traffic and data-driven insights.

• Utilize Figma to create pixel-perfect, responsive layouts and interactive prototypes, ensuring efficient handoff to the development team.

• Analyze performance metrics from GA4, Hotjar, Triple Whale, and other analytics platforms to identify user friction points and opportunities for improvement.

• Translate complex data and user behavior patterns into actionable design recommendations that enhance conversion rates (CVR), engagement (CTR, time on page), and reduce bounce rates.

• Partner with the Head of Growth, Performance Strategists, and Merchandising Leads to align UX/UI strategies with overarching marketing campaigns and product positioning.

• Collaborate with the broader design team to ensure consistency with established brand guidelines and the overall creative system.

• Work closely with front-end developers to oversee the implementation of designs, troubleshoot issues, and ensure accurate representation of the intended user experience.

• Proactively engage in A/B testing initiatives, design experiments, and iterative optimization cycles to continuously improve key performance indicators (KPIs).

• Contribute to the development and documentation of UX best practices, reusable component libraries, and design system elements to enhance team efficiency and scalability.

📝 Enhancement Note: The responsibilities clearly indicate a focus on Conversion Rate Optimization (CRO) within a D2C/eCommerce context. The emphasis on "data," "user behavior," and specific tools like GA4 and Hotjar suggests this is not a purely aesthetic design role, but one deeply tied to performance metrics.

🎓 Skills & Qualifications

Education:

Experience:

• 3-7 years of professional experience in UX/UI design.

• A minimum of 1+ years specifically within a Direct-to-Consumer (DTC) or eCommerce environment is required.

Required Skills:

• UX/UI Design Proficiency: Strong understanding of user-centered design principles, interaction design, and information architecture.

• Figma Expertise: Advanced proficiency in Figma, including experience with component systems, auto-layout, responsive design principles, and collaborative workflows.

• Data-Informed Design: Ability to interpret quantitative data (GA4, Triple Whale) and qualitative insights (Hotjar) to drive design decisions and measure impact.

• Conversion Rate Optimization (CRO): Proven experience designing for performance, with a clear understanding of funnel optimization, A/B testing principles, and driving key metrics like CVR and CTR.

• Visual Design Acumen: A strong aesthetic sense with the ability to create premium, on-brand visuals that resonate with target audiences.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills, with a proven ability to work effectively with marketing, merchandising, product, and development teams.

• Agile/Test-and-Learn Mindset: Comfort and experience working in a fast-paced, iterative environment that prioritizes continuous testing and learning.

Preferred Skills:

• Shopify/Headless eCommerce: Experience designing within Shopify or headless eCommerce architectures.

• A/B Testing Frameworks: Familiarity with A/B testing methodologies, experiment setup, and analysis.

• Copywriting Collaboration: Experience working with copywriters or understanding of how copy influences UX and conversion.

• Basic HTML/CSS: Foundational knowledge of HTML and CSS to facilitate smoother communication with developers during handoff.

• Subscription/Bundle UX: Exposure to designing user flows for subscription models or product bundling.

📝 Enhancement Note: The "Must-Haves" clearly highlight the need for practical experience in DTC/eCommerce and a results-oriented approach to design, emphasizing performance metrics and data analysis over purely aesthetic considerations. The "Nice-to-Haves" indicate opportunities for candidates to differentiate themselves by showcasing broader digital commerce design experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Conversion Impact: Showcase at least 2-3 case studies detailing the design process for high-converting landing pages, PDPs, or eCommerce funnels.

• Data-Driven Approach: Clearly articulate how user data, analytics (GA4, Hotjar, etc.), and A/B testing insights informed your design decisions and led to measurable improvements.

• Figma Proficiency: Include examples of complex Figma projects, demonstrating your use of component systems, responsive design techniques, and collaboration features.

• Brand Alignment: Present projects that illustrate your ability to maintain premium aesthetics and align designs with specific brand identities.

• Process Documentation: Show examples of your design process, from initial research and wireframing to high-fidelity mockups and developer handoff.

Process Documentation:

• User Research & Analysis: Provide evidence of how you conduct user research, analyze user behavior, and translate findings into design requirements.

• Wireframing & Prototyping: Showcase examples of wireframes and interactive prototypes, highlighting the user flow and interaction design.

• Iterative Design & Optimization: Detail a project where you iteratively designed, tested, and optimized a digital experience based on performance data.

• Developer Handoff: Illustrate your methods for preparing design assets and specifications for developer implementation, ensuring clarity and efficiency.

📝 Enhancement Note: Given the role's focus on conversion optimization and data, the portfolio should heavily emphasize quantifiable results and the process used to achieve them. Case studies demonstrating a direct link between design decisions and improved KPIs are crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Generous Paid Time Off (PTO): Including vacation days, sick leave, and public holidays.

• 401(k) Retirement Plan: With potential company matching contributions.

• Professional Development Budget: For courses, conferences, and certifications relevant to UX/UI and CRO.

• Remote Work Stipend: To support a productive home office setup.

• Employee Discounts: On Nysonian's diverse lifestyle brand products (travel, fitness, wellness).

• Equity/Stock Options: Potential for ownership in a rapidly growing company.

Working Hours:

• Standard full-time, approximately 40 hours per week. There is an expectation of flexibility to meet project deadlines and collaborate with global teams, but a focus on work-life balance is typical in growth-stage tech companies.

📝 Enhancement Note: Salary is estimated based on typical US market rates for this role and location, factoring in the company's stated revenue and growth stage. Benefits are inferred based on common offerings for full-time employees at D2C/tech companies of this size.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (D2C) lifestyle brands, eCommerce, Technology Platform. Nysonian operates within a dynamic and competitive landscape, blending consumer product innovation with a robust digital infrastructure.

Company Size: $150M+ in annual revenue, 300+ teammates across 6 countries. This indicates a well-established, scaled startup or growth-stage company with significant operational capacity and global reach.

Founded: While the exact founding date isn't specified, the rapid growth ($150M+ revenue in "just a few years") suggests a relatively young but highly successful company, likely founded within the last 5-10 years. This implies a culture that is agile, innovative, and driven by rapid execution.

Team Structure:

• Growth Team Focus: The role reports into "Alex (Head of Growth)," indicating a strong emphasis on performance marketing and direct revenue generation.

• Cross-Functional Collaboration: Close partnerships are expected with Performance Strategists (Franz) and Merchandiser Leads (Stefany), as well as the broader Design team and Developers, highlighting a highly collaborative, integrated GTM (Go-To-Market) and product development environment.

• Specialized Roles: The presence of distinct roles like Performance Strategist and Merchandiser Lead suggests a structured approach to optimizing the customer journey from acquisition to conversion and retention.

Methodology:

• Data-Driven Decision Making: The company explicitly states a reliance on data from analytics tools (GA4, Hotjar, Triple Whale) to guide design and marketing efforts.

• Test-and-Learn Culture: A core tenet of Nysonian's approach is continuous experimentation, iteration, and optimization across all facets of the business, especially in digital experiences.

• Customer-Centric Design: The focus on building "seamless customer experiences" and empowering users worldwide underscores a commitment to understanding and serving customer needs.

Company Website: https://nysonian.breezy.hr (Note: This is the HR platform URL, not the main company website, which is likely different and would be used for brand context.)

📝 Enhancement Note: Nysonian appears to be a sophisticated D2C operator with a strong focus on leveraging technology and data to scale lifestyle brands. The company culture is likely fast-paced, results-oriented, and highly collaborative, typical of successful growth-stage companies in the D2C space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level to Senior UX Designer, with 3-7 years of experience required. It signifies a significant contributor role focused on direct impact on business outcomes, particularly conversion rates. The responsibilities suggest autonomy in design execution and a strong analytical component, bridging traditional UX with growth marketing.

Reporting Structure: The UX Designer will report to the Head of Growth. This structure places the role directly within the team responsible for customer acquisition and conversion, emphasizing its strategic importance to revenue generation and growth initiatives. This reporting line highlights the role's direct contribution to marketing performance and customer funnel optimization.

Operations Impact: The UX Designer will have a direct and measurable impact on Nysonian's revenue and business decisions through the optimization of key customer touchpoints. By increasing conversion rates on landing pages and PDPs, improving user engagement, and reducing bounce rates, the role directly contributes to sales volume and overall business growth. The data-driven insights generated by the designer will also inform future marketing strategies and product development priorities.

Growth Opportunities:

• Specialization in CRO & Growth UX: Deepen expertise in Conversion Rate Optimization and Growth-focused UX design, becoming a subject matter expert within the company and potentially the D2C industry.

• Leadership in Design Systems: Take ownership of developing and expanding Nysonian's design system, potentially leading to a Design System Lead or Principal Designer role.

• Mentorship: Opportunities to mentor junior designers as the team grows.

• Cross-Functional Mobility: Potential to move into broader product design, growth management, or even product management roles, given the deep understanding of customer journeys and business metrics.

• Impact on Multiple Brands: Contribute to the design strategy across Nysonian's diverse portfolio of lifestyle brands, gaining broad industry exposure.

📝 Enhancement Note: The reporting structure to the Head of Growth is a key indicator of the role's strategic importance and direct link to revenue. Growth opportunities are framed around specialization in high-demand areas like CRO and design systems, with clear paths for career advancement within a scaling organization.

🌐 Work Environment

Office Type: While the role is remote-eligible, Nysonian operates with a global team structure, suggesting a hybrid approach or a distributed workforce model. The mention of "6 countries" implies a modern, globally-connected company that embraces remote and flexible work arrangements.

Office Location(s): The job posting specifies Miami, Florida, US, as a primary location. However, the remote eligibility and presence of teammates in "6 countries" indicate that the company has a distributed workforce and may have physical offices in other key regions. For a remote-eligible role, the focus is on effective remote collaboration.

Workspace Context:

• Remote-First or Hybrid Culture: Expect a work environment that is well-equipped for remote collaboration, utilizing digital tools for communication, project management, and design workflows.

• Data-Rich Environment: Access to comprehensive analytics platforms and user behavior data will be standard, fostering a data-informed approach to all design and marketing efforts.

• Collaborative Digital Spaces: The team likely utilizes tools like Figma, Slack, and project management software (e.g., Asana, Jira) to facilitate seamless interaction and project execution across different time zones and locations.

Work Schedule:

• Standard full-time (approx. 40 hours per week). While flexibility is implied by the remote nature and global team, core collaboration hours will likely be established to facilitate synchronous communication with key stakeholders in similar time zones, especially with the Miami HQ.

📝 Enhancement Note: The "Remote OK" designation, coupled with the global team presence, suggests a modern, flexible work environment. The emphasis on data tools implies a work context where quantitative insights are readily available and expected to be utilized daily.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Deep Dive: Presentation of a curated portfolio showcasing relevant UX/UI and CRO projects. Expect detailed questions about your design process, data analysis, decision-making rationale, and quantifiable results.

• Cross-Functional Interview: Interviews with key collaborators, such as the Head of Growth, a Performance Strategist, or a Merchandiser, to evaluate teamwork, communication skills, and understanding of business objectives.

• Design Challenge/Case Study: Potentially a take-home assignment or live exercise focused on optimizing a given landing page or funnel, requiring you to demonstrate your analytical and design problem-solving skills.

• Final Interview: A discussion with senior leadership to confirm fit, discuss career aspirations, and finalize the offer.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable impact (e.g., "Increased CVR by 15%", "Reduced bounce rate by 10%", "Improved CTR by 20%"). Use specific numbers and data points.

• Show Your Process: Don't just present final designs. Walk through your research, wireframing, prototyping, A/B testing iterations, and how data informed your choices.

• Highlight Figma Skills: Demonstrate your proficiency in Figma, showcasing component systems, responsive design, and collaborative features.

• Focus on DTC/eCommerce: Prioritize projects directly related to landing pages, PDPs, and conversion funnels within a D2C or eCommerce context.

• Tell a Story: Structure your portfolio around compelling narratives that highlight challenges, your strategic approach, and successful outcomes.

Challenge Preparation:

• Understand the Business Context: Research Nysonian's brands (NOBL Travel, FLO Pilates, REDGE Fit) and their target audiences. Understand their D2C model and growth strategies.

• Analyze Sample Data: Be prepared to interpret mock data or user behavior insights presented in a case study and propose design solutions.

• Focus on CRO Principles: Review common CRO frameworks, landing page best practices, and funnel optimization techniques.

• Articulate Your Rationale: Clearly explain why you made specific design choices, linking them back to data, user needs, and business objectives.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on portfolio demonstration and the ability to articulate a data-driven, performance-oriented design process. Practical exercises are likely to assess real-world problem-solving skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and component system development. Proficiency is non-negotiable.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image editing, and potentially broader creative system development.

Analytics & Reporting:

• Google Analytics 4 (GA4): Essential for understanding website traffic, user behavior, conversion tracking, and performance analysis.

• Hotjar (or similar heatmapping/session recording tools): For qualitative insights into user interaction, identifying friction points, and understanding user flow.

• Triple Whale (or similar attribution/marketing analytics platforms): For understanding campaign performance, customer acquisition cost (CAC), and return on ad spend (ROAS), crucial for data-informed design.

• Intelligems (or similar CRO platforms): May be used for A/B testing, personalization, and advanced conversion optimization strategies.

CRM & Automation:

Other Potentially Relevant Tools:

• Project Management: Asana, Jira, Trello for task management and workflow tracking.

• Collaboration: Slack for real-time communication.

• Prototyping tools: Potentially InVision or similar, though Figma often covers this.

📝 Enhancement Note: The required toolset is heavily weighted towards design (Figma) and analytics/CRO (GA4, Hotjar, Triple Whale). Demonstrating proficiency with these tools and the ability to derive actionable insights from them will be critical.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A core value is the reliance on data to inform decisions, measure impact, and drive continuous improvement in all aspects of the business, especially marketing and customer experience.

• Customer-Centricity: A strong focus on understanding and serving the customer, building brands and experiences that empower and delight users worldwide.

• Agility and Iteration: Embracing a fast-paced, test-and-learn environment where continuous experimentation and rapid iteration are key to success and staying ahead of market trends.

• Collaboration and Transparency: Fostering a culture where teams work together seamlessly across functions and geographies, sharing insights and working towards common goals with open communication.

• Innovation and Brand Building: A passion for creating and scaling innovative lifestyle brands that define future trends and resonate with a global audience.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with marketing (performance strategists), merchandising, creative, and development teams. The UX designer will act as a bridge, translating business goals into user-centered designs and ensuring technical feasibility.

• Feedback-Oriented: The "test-and-learn" culture implies an environment where constructive feedback is regularly exchanged to refine designs and strategies.

• Performance-Focused Dialogue: Discussions will likely revolve around metrics, KPIs, and how design choices directly contribute to business objectives, fostering a results-oriented dialogue.

📝 Enhancement Note: The company values emphasize a blend of analytical rigor, customer focus, and a dynamic, collaborative approach to growth. This suggests a work environment where individual contributions are measured by their impact on business outcomes and team success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Continuously ensuring that visually premium designs also meet stringent conversion rate (CVR) and user engagement targets.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new data, campaign shifts, and A/B testing results, requiring agility in design execution.

• Data Interpretation Complexity: Effectively synthesizing insights from multiple analytics and CRO tools to identify the most impactful design opportunities.

• Cross-Functional Alignment: Navigating priorities and perspectives from diverse teams (marketing, merchandising, development) to achieve cohesive UX outcomes.

• Scaling Design Systems: Contributing to and maintaining a design system that supports a rapidly growing portfolio of distinct brands.

Learning & Development Opportunities:

• Deep Dive into CRO: Gain expert-level knowledge in conversion rate optimization strategies, A/B testing frameworks, and performance marketing integrations.

• Advanced UX/UI for D2C: Hone skills in designing for complex eCommerce funnels, subscription models, and multi-brand D2C platforms.

• Data Analytics Tools Proficiency: Become highly adept at utilizing GA4, Hotjar, Triple Whale, and other analytics platforms for design insights.

• Design System Leadership: Opportunities to shape and lead the evolution of Nysonian's design system, potentially influencing future design tooling and processes.

• Exposure to Global Brands: Learn best practices for brand building and customer experience across diverse lifestyle categories and international markets.

📝 Enhancement Note: The challenges are directly tied to the performance-driven nature of the role, requiring a constant focus on measurable outcomes. Growth opportunities are centered around specialization in high-demand areas within the D2C and eCommerce space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data from GA4 or Hotjar to significantly improve the conversion rate of a landing page or PDP. What was the problem, your approach, and the outcome?" (Focus on quantifiable results and your process.)

• "How do you balance creative aesthetic goals with the need to drive specific performance metrics (CVR, CTR) in a D2C environment?" (Highlight your data-informed approach and understanding of business objectives.)

Company & Culture Questions:

• "What excites you about Nysonian's mission to build global lifestyle brands like NOBL Travel, FLO Pilates, and REDGE Fit?" (Research the brands and articulate your understanding of their market position and appeal.)

• "How do you approach collaboration with performance marketers and merchandisers who may have different priorities?" (Emphasize communication, empathy, and finding common ground based on shared business goals.)

Portfolio Presentation Strategy:

• Structure Around Impact: For each case study, clearly state the business problem, your role, the design solution, the key metrics you influenced, and the quantifiable results.

• Show, Don't Just Tell: Use visuals to demonstrate your design process—from early sketches and wireframes to final, high-fidelity mockups and interactive prototypes in Figma.

• Explain Your 'Why': Be prepared to articulate the rationale behind every design decision, linking it back to user research, data insights, or specific CRO principles.

• Highlight Figma Proficiency: Showcase your use of Figma's advanced features, such as component libraries, responsive design, and collaborative workflows.

• Be Ready for Technical Questions: Anticipate questions about your understanding of basic HTML/CSS, responsive design, and how your designs translate to different devices and browsers.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of D2C eCommerce, data analysis, and conversion optimization, supported by concrete examples from your portfolio. The ability to articulate your design process and its business impact is paramount.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided Breezy HR link.

• Curate Your Portfolio: Select 2-3 of your most impactful D2C/eCommerce UX/UI case studies that demonstrate conversion rate optimization. Ensure each case study clearly outlines the problem, your data-informed process, design solutions, and quantifiable results (e.g., CVR increase, engagement uplift).

• Tailor Your Resume: Highlight keywords from the job description such as "UX Design," "UI Design," "Figma," "DTC," "eCommerce," "CRO," "GA4," "Hotjar," "Landing Pages," "PDPs," and "A/B Testing." Quantify your achievements wherever possible.

• Prepare Your Presentation: Rehearse walking through your portfolio case studies, focusing on articulating your data-driven decision-making process, collaboration skills, and measurable impact. Be ready to discuss your Figma workflow.

• Research Nysonian: Familiarize yourself with Nysonian's brands (NOBL Travel, FLO Pilates, REDGE Fit) and understand their D2C business model. Consider their target audiences and the unique value propositions of each brand to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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