Ecommerce Graphic Designer (Malaysia)

📍 Job Overview

Job Title: E-commerce Graphic Designer

Company: Selkirk Sport

Location: Kuala Lumpur, Kuala Lumpur, Malaysia

Job Type: Full-time

Category: E-commerce Operations / Creative Operations

Date Posted: April 28, 2026

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive e-commerce sales and brand elevation through the creation of high-impact visual assets for major platforms like Amazon, Shopee, and Lazada.

• Optimize product listings and storefronts with visually compelling content that communicates key features and benefits, directly influencing conversion rates.

• Maintain rigorous brand consistency across all digital touchpoints, ensuring adherence to brand guidelines and platform-specific policies.

• Collaborate cross-functionally with advertising and catalog teams to ensure seamless integration of visual assets with marketing campaigns and product information.

• Support data-driven decision-making by contributing to A/B testing initiatives and performance-based design iterations for continuous creative optimization.

📝 Enhancement Note: While the title is "Graphic Designer," the core responsibilities and required skills strongly indicate a specialized role within E-commerce Operations, focusing on visual merchandising and conversion rate optimization for online marketplaces. The emphasis on "listing optimization," "Storefront pages," and "data-driven approach to design" places this role firmly within the operational execution of e-commerce strategy.

📈 Primary Responsibilities

• Develop and execute creative strategies for visual content modules and Amazon, Shopee, and Lazada Storefront pages, ensuring alignment with brand identity and product positioning for maximum commercial impact.

• Design comprehensive product image stacks for e-commerce listings, including main images, lifestyle photography, detailed infographics, dimensional graphics, and icon overlays that effectively highlight product USPs and customer benefits.

• Manage and maintain an organized library of creative assets, including raw files, final deliverables, and version-controlled templates for all Stock Keeping Units (SKUs) and brand categories, ensuring efficient retrieval and reuse.

• Partner closely with the advertising team to conceptualize and produce effective display creative for digital ad campaigns, and with the catalog team to ensure visual content complements updated listings and strategic keywords.

• Uphold and enforce brand guidelines concerning typography, color palettes, logo usage, and brand tone across all visual assets, while strictly adhering to the creative policies and technical specifications of Amazon, Shopee, and Lazada.

• Actively participate in A/B testing programs and creative refresh cycles by producing diverse asset versions for comparative analysis, and collaborate on performance-driven design iterations to enhance user engagement and conversion metrics.

• Provide essential visual support for seasonal campaigns (e.g., Prime Day, Q4), ensuring timely updates to image stacks and Storefront sections to reflect promotional messaging and product availability.

• Conduct thorough Quality Assurance (QA) checks on all assets, verifying dimensions, file formats, resolution, and compliance with platform policies before submission to Seller Central or delivery to internal teams.

• Contribute to the design and optimization of user interfaces (UI) for landing pages and interactive e-commerce elements, focusing on intuitive navigation, seamless mobile responsiveness, and an engaging customer experience that drives conversions.

📝 Enhancement Note: The responsibilities clearly indicate a role focused on operational execution within e-commerce, emphasizing the need for efficiency, adherence to platform specifications, and direct impact on sales performance. The inclusion of UI/UX responsibilities suggests a broader scope than traditional graphic design, touching upon user journey optimization.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered.

Experience: 2–4 years of dedicated experience in designing digital content for consumer-facing brands, with a strong emphasis on e-commerce platforms. Direct experience with Amazon, Shopee, and Lazada listing optimization and storefront design is highly advantageous.

Required Skills:

• Graphic Design Proficiency: Advanced skills in Adobe Creative Suite, specifically Photoshop and Illustrator, for creating compelling visual assets.

• E-commerce Platform Expertise: Proven ability to design for and optimize content on major online marketplaces such as Amazon, Shopee, and Lazada.

• Visual Storytelling: Demonstrated ability to translate product features and benefits into engaging visual narratives that resonate with target audiences and drive purchasing decisions.

• Listing Optimization: Deep understanding of how visual content impacts search rankings, click-through rates, and conversion rates on e-commerce platforms.

• Brand Consistency Management: Experience in maintaining and enforcing brand guidelines across diverse product lines and digital channels.

• Asset Management: Strong organizational skills for managing libraries of digital assets efficiently.

• Collaboration & Communication: Ability to work effectively in a cross-functional team environment, respond to feedback, and iterate on designs promptly.

• Detail Orientation: Meticulous attention to detail in ensuring visual accuracy, brand compliance, and adherence to technical specifications.

Preferred Skills:

• Figma Proficiency: Experience with Figma for UI/UX design and collaborative workflows.

• AI Design Tools: Familiarity with AI-powered design tools to enhance efficiency and creativity.

• UI/UX Design Principles: Understanding of user interface and user experience design principles for web and mobile interfaces.

• Motion Graphics/Video: Experience producing simple video assets, motion graphics, or Sponsored Brands video creatives.

• Data Analysis Interpretation: Ability to interpret basic performance data (e.g., A/B test results) to inform design decisions.

📝 Enhancement Note: The emphasis on specific e-commerce platforms (Amazon, Shopee, Lazada) and listing optimization suggests that candidates with direct experience in these areas will have a significant advantage. The "Bonus" points for video and motion graphics indicate a forward-looking approach to content creation within e-commerce.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, showcasing a minimum of 2–4 years of design work for consumer brands, with a substantial focus on e-commerce applications.

• Include examples of optimized product image stacks for platforms like Amazon, highlighting how key features and benefits were communicated visually.

• Showcase examples of e-commerce storefront designs or dedicated landing pages that demonstrate an understanding of user flow, conversion optimization, and brand integration.

• Present case studies or examples of how your design work has directly contributed to improved listing performance, increased conversion rates, or enhanced brand perception on digital platforms.

Process Documentation:

• Evidence of systematic approaches to asset creation, including workflow design for image stack development and storefront updates.

• Examples of how brand guidelines were applied and maintained through a structured design process.

• Documentation or explanations of how creative assets were prepared and submitted according to platform-specific technical requirements and policies.

• Showcase of how creative iteration and optimization were managed, potentially through examples of A/B testing contributions or performance-driven design adjustments.

📝 Enhancement Note: For this role, the portfolio is not just a collection of pretty pictures, but a demonstration of operational effectiveness in an e-commerce context. Candidates should highlight their ability to create assets that are not only aesthetically pleasing but also strategically designed to drive sales and adhere to marketplace rules.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level E-commerce Graphic Designer with 2-4 years of experience in Kuala Lumpur, Malaysia, the estimated annual salary range is approximately MYR 55,000 - MYR 85,000. This range accounts for the specialized skills in e-commerce platform design, Adobe Creative Suite proficiency, and the hybrid work arrangement.

Benefits:

• Competitive Salary: A compensation package designed to attract and retain top talent in the industry.

• Hybrid Work Arrangement: Offers a blend of remote flexibility and in-office collaboration, promoting work-life balance.

• Opportunities for Growth: Potential for career advancement within a rapidly growing global brand in the booming pickleball industry.

• Industry Leadership: Opportunity to contribute to the design efforts of the #1 brand in pickleball, a high-growth sport.

• Impactful Projects: Work on high-visibility projects that reach millions of consumers globally.

Working Hours: The standard working hours are likely to be around 40 hours per week, aligning with typical full-time employment in Malaysia. The hybrid arrangement may offer some flexibility in scheduling, but core collaboration hours will likely be expected.

📝 Enhancement Note: The salary estimate is based on general market data for graphic design roles with e-commerce specialization in Kuala Lumpur. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits are a mix of standard offerings and unique advantages tied to Selkirk Sport's position in the market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation, specifically Pickleball equipment manufacturing and ecosystem development. Selkirk Sport is a leading global brand in premium pickleball gear.

Company Size: Selkirk Sport is a growing company, likely falling into the small to medium-sized business (SMB) category, but with significant global reach and ambition. This size often fosters a dynamic, hands-on environment where individual contributions are highly visible.

Founded: Selkirk Sport was founded in 2014. Its relatively recent founding, coupled with its rapid growth and focus on innovation, suggests a forward-thinking and agile company culture.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Brand Design team.

• This team may include specialists in areas such as content creation, digital advertising, product marketing, and e-commerce management.

• Collaboration is expected with the E-commerce team, Catalog Management, and Advertising departments.

Methodology:

• Selkirk Sport emphasizes a "first-principles thinking" approach, aiming to build scalable, process-driven systems for operational advantage.

• This suggests a culture that values efficiency, optimization, and data-informed decision-making in all aspects of the business, including creative operations.

• Continuous improvement and innovation are key drivers, reflected in their product development and market approach.

Company Website: https://www.selkirk.com/

📝 Enhancement Note: The company's focus on "Fuel the Pickleball Obsession" and "operational advantage" indicates a passionate, growth-oriented culture that values both creativity and strategic execution. The "first-principles thinking" suggests a problem-solving approach that candidates should be prepared to engage with.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-4 years of experience). It requires a solid foundation in graphic design principles and specialized application within the e-commerce operational landscape. The responsibilities involve execution, optimization, and cross-functional collaboration, indicating a step beyond junior roles.

Reporting Structure: The designer will likely report to a Creative Lead, Marketing Manager, or potentially someone overseeing E-commerce Operations. This structure provides guidance while allowing for significant autonomy in asset creation and optimization.

Operations Impact: The role has a direct impact on revenue through the creation of visually optimized e-commerce listings and storefronts. Effective design directly influences conversion rates, customer acquisition, and brand perception on key online marketplaces, contributing significantly to the company's sales performance and market position.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce visual merchandising, platform-specific design best practices (Amazon, Shopee, Lazada), and conversion rate optimization (CRO) through design.

• Skill Expansion: Develop advanced UI/UX design skills, motion graphics, and potentially basic video editing for richer e-commerce content.

• Leadership Potential: Progress to a Senior Graphic Designer or Art Director role, potentially managing junior designers or leading creative projects for specific product lines or campaigns.

• Cross-functional Exposure: Gain deeper understanding of e-commerce operations, digital advertising strategies, and catalog management, opening doors to broader operational or marketing roles.

📝 Enhancement Note: The growth trajectory for this role is heavily tied to the expanding e-commerce landscape and Selkirk's own growth. Candidates should look for opportunities to demonstrate their impact on key e-commerce metrics and take on more complex visual challenges.

🌐 Work Environment

Office Type: The job is advertised as having a Hybrid work arrangement. This typically means a combination of working from home and working from a physical office location.

Office Location(s): The primary office location is Kuala Lumpur, Kuala Lumpur, Malaysia. Specific details about the office layout or amenities are not provided, but it is expected to be a professional workspace conducive to creative tasks and team collaboration.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates effective communication and collaboration tools to ensure seamless teamwork between remote and in-office team members. Expect opportunities for in-person brainstorming and feedback sessions.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and relevant e-commerce platform tools will be provided or expected.

• Team Interaction: While working remotely, regular virtual check-ins and team meetings will be crucial. In-office days will likely focus on collaborative projects, team building, and strategic discussions.

Work Schedule: The work schedule is presumed to be full-time, approximately 40 hours per week. The hybrid nature may offer some flexibility in daily start and end times, but adherence to core working hours for team collaboration and project deadlines will be essential.

📝 Enhancement Note: The hybrid nature of the role implies a need for strong self-discipline, time management, and proactive communication skills from the candidate, especially when working remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and suitability for the role. Be prepared to highlight your e-commerce design experience and quantifiable results.

• Creative Assessment/Portfolio Review: A deeper dive into your portfolio. Expect to discuss specific projects, your design process, how you approached optimization challenges, and the impact of your work on e-commerce metrics.

• Skills-Based Exercise: You may be asked to complete a design challenge or a practical exercise to evaluate your technical skills and problem-solving abilities in a simulated e-commerce scenario.

• Behavioral & Cultural Fit Interview: Questions focused on your collaboration style, how you handle feedback, your understanding of brand consistency, and your alignment with Selkirk Sport's culture of innovation and continuous improvement.

• Final Interview: Potentially with a senior leader to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest e-commerce design projects that best demonstrate your ability to create high-converting assets for platforms like Amazon, Shopee, and Lazada.

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results (e.g., increased conversion rates, improved click-through rates, enhanced brand perception). Use specific numbers where possible.

• Showcase Process: Explain your design process, including how you interpret briefs, conduct research, apply brand guidelines, and iterate based on feedback or performance data.

• Highlight Platform Knowledge: Explicitly demonstrate your understanding of the unique requirements and best practices for each e-commerce platform you designed for.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, any AI design tools, and your understanding of UI/UX principles for mobile responsiveness.

Challenge Preparation:

• Understand E-commerce Goals: Familiarize yourself with common e-commerce objectives like driving traffic, increasing conversion rates, improving average order value, and reducing bounce rates.

• Platform Research: Revisit the creative policies and best practices for Amazon, Shopee, and Lazada. Understand what makes a listing or storefront effective on each.

• Brand Alignment: Study Selkirk Sport's existing brand assets, product lines, and overall market positioning to ensure any challenge response aligns with their aesthetic and messaging.

• Time Management: Practice designing under timed conditions, as many creative challenges are time-bound.

📝 Enhancement Note: The interview process emphasizes practical application and demonstrable results. A portfolio that clearly links design choices to business outcomes will be highly valued. The potential for a design challenge underscores the need for strong technical skills and quick thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for image manipulation, graphic creation, and layout design.

• Figma: A strong preference, indicating its use for UI/UX design, prototyping, and collaborative workflows.

• AI Design Tools: Familiarity is a plus, suggesting their integration into the workflow for tasks like image enhancement, content generation, or workflow automation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design role, but understanding how design assets are managed and deployed within e-commerce platforms is key.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator) and a preference for Figma highlights the core technical requirements. Candidates should be prepared to discuss their experience with these tools in detail.

👥 Team Culture & Values

Operations Values:

• Data-Driven Design: A strong emphasis on using performance data and A/B testing results to inform design decisions and optimize creative assets for maximum impact on sales and conversions.

• Brand Excellence: Commitment to maintaining a high standard of visual quality and brand consistency across all touchpoints to build a premium brand image.

• Efficiency & Optimization: A focus on scalable processes and continuous improvement, aiming to create high-converting assets efficiently and effectively.

• Collaboration: Working effectively within cross-functional teams (marketing, e-commerce, catalog) to achieve shared business objectives.

• Innovation: A culture that encourages pushing boundaries in design and exploring new visual strategies to stay ahead in a competitive market.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with advertising, catalog management, and e-commerce teams. This involves clear communication, timely delivery of assets, and a willingness to understand the needs of other departments.

• Feedback & Iteration: A culture that embraces constructive feedback and uses it to refine designs, leading to better performance outcomes. The ability to iterate quickly based on campaign needs or performance data is vital.

• Knowledge Sharing: Openness to sharing design best practices and insights, particularly regarding e-commerce platform specifics and visual optimization techniques.

📝 Enhancement Note: Selkirk Sport's stated value of "first-principles thinking" suggests a culture that values deep understanding, logical problem-solving, and efficient execution. This likely extends to their creative operations, where design choices are expected to be well-reasoned and impactful.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Platform Constraints: Designing visually appealing assets that also strictly adhere to the often rigid technical specifications and policy guidelines of platforms like Amazon, Shopee, and Lazada.

• Rapid Iteration and Optimization: Keeping pace with the fast-moving e-commerce environment, which requires quick turnarounds for A/B tests, campaign updates, and performance-driven design adjustments.

• Managing Large Catalogs: Maintaining visual consistency and quality across a potentially vast number of SKUs and product variations requires robust organizational skills and systematic design processes.

• Demonstrating ROI: Clearly articulating and proving the direct impact of design work on key e-commerce metrics like conversion rates and sales, moving beyond subjective aesthetic judgments.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in platform-specific visual merchandising, conversion rate optimization (CRO) through design, and advanced listing optimization techniques.

• UI/UX & Motion Graphics: Expand skill set into more interactive design elements and dynamic content formats, such as simple animations or video assets for product showcases.

• Cross-functional Acumen: Gain deeper insights into digital advertising strategies, SEO for e-commerce, and catalog management processes.

• Industry Trends: Stay abreast of evolving e-commerce design trends, platform algorithm changes, and consumer behavior shifts impacting online visual merchandising.

📝 Enhancement Note: This role presents an excellent opportunity for a graphic designer looking to specialize in the high-impact field of e-commerce operations, where design directly translates into measurable business results.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an Amazon product image stack. How do you prioritize information and visual hierarchy?" (Focus on logical flow, understanding of platform requirements, and visual storytelling.)

• "How would you approach designing a Storefront page for a new product launch on Shopee or Lazada? What elements would you prioritize and why?" (Demonstrate understanding of user journeys, conversion funnels, and platform-specific features.)

Company & Culture Questions:

• "What do you know about Selkirk Sport and the pickleball industry? How do you see design contributing to our brand's growth?" (Research the company, their products, and the sport's trajectory.)

• "How do you ensure brand consistency across multiple product lines and e-commerce platforms?" (Provide examples of your process and attention to detail.)

Portfolio Presentation Strategy:

• Storytelling: For each project, frame it as a narrative: the challenge, your strategic approach, the execution, and the quantifiable results.

• Visual Clarity: Ensure your presentation is clean, professional, and easy to follow. Use high-quality visuals of your work.

• Focus on Impact: Emphasize how your designs directly contributed to business objectives like increased sales, improved conversion rates, or enhanced brand perception.

• Platform Specificity: Clearly articulate the specific e-commerce platform (Amazon, Shopee, Lazada) for which the assets were designed and any unique considerations.

• Conciseness: Be prepared to present your key projects efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent and operational understanding. Candidates should be ready to discuss not just what they designed, but why they designed it that way and what impact it had on the business.

📌 Application Steps

To apply for this E-commerce Graphic Designer position:

• Submit your application through the provided link on the Selkirk Sport careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest e-commerce design projects, specifically highlighting work for platforms like Amazon, Shopee, and Lazada. Quantify results where possible.

• Resume Optimization: Ensure your resume clearly outlines your 2-4 years of experience in digital and e-commerce design, emphasizing skills in Adobe Creative Suite, Figma, visual storytelling, and listing optimization. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process and the business impact of your work. Prepare for potential design challenges by reviewing e-commerce best practices and brand guidelines.

• Company Research: Thoroughly research Selkirk Sport, their brand, products, and position in the pickleball market. Understand their commitment to innovation and operational excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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