UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Deploja AB

Location: Solna, Sweden

Job Type: Full-Time

Category: UX/UI Design, Game Development Operations

Date Posted: April 20, 2026

Experience Level: Mid-Level (Estimated 2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on User Experience (UX) and User Interface (UI) design within the gaming industry, specifically for mobile free-to-play (F2P) titles.

• As a consultant, you will engage in client-facing projects or internal assignments, requiring adaptability and a strong understanding of project lifecycles.

• The position emphasizes a data-informed design approach, leveraging player analytics and insights to enhance gameplay and user engagement.

• Success in this role hinges on rapid prototyping, clear concept communication, and a player-first mindset to create fun and compelling gaming experiences.

• This role is ideal for individuals passionate about mobile game design, game economy, and monetization strategies, contributing to the overall GTM success of game products.

📝 Enhancement Note: While the core role is UX Design, the emphasis on data, player experience, and monetization within the mobile gaming context positions this as a specialized GTM Operations role, focusing on the user-facing aspects that drive revenue and retention. The consulting aspect implies a need for strong project management and client communication skills beyond traditional design.

📈 Primary Responsibilities

• Design and iterate on user flows, wireframes, and prototypes for mobile game features, ensuring intuitive and engaging user experiences.

• Translate complex game mechanics and systems into user-friendly interfaces that enhance player immersion and satisfaction.

• Collaborate closely with cross-functional teams, including game designers, developers, product managers, and data analysts, to align UX/UI strategies with game objectives and business goals.

• Conduct user research, usability testing, and A/B testing to gather player feedback and validate design decisions.

• Analyze player data and game analytics to identify pain points, opportunities for improvement, and trends that can inform design iterations and revenue optimization.

• Develop and maintain design systems, style guides, and component libraries to ensure consistency and efficiency across game products.

• Rapidly prototype new concepts and features to effectively communicate design ideas and gather early feedback.

• Contribute to the Go-To-Market (GTM) strategy by ensuring the user experience supports monetization goals and long-term player retention.

• Stay abreast of industry trends in mobile gaming, UX/UI design, and player engagement strategies to bring innovative ideas to the team.

• Potentially contribute to Game Economy Design and Monetization strategy discussions, leveraging UX insights to optimize revenue streams.

📝 Enhancement Note: The responsibilities are framed to highlight the operational aspects of UX/UI design within a GTM context. This includes responsibilities related to data analysis for design decisions, contributing to monetization strategy, and ensuring user experience supports business objectives like retention and revenue, which are key to GTM success.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in UX/UI design, with a significant focus on mobile applications or video games.

• Proven experience in designing for free-to-play (F2P) mobile games, demonstrating an understanding of player psychology and engagement loops.

Required Skills:

• Strong understanding of UX design methodology and its application in creating user-centered experiences.

• Proficiency in UI design principles and their critical impact on player experience and game aesthetics.

• Excellent communication and collaboration skills, essential for thriving in a cross-functional team environment and presenting design concepts.

• Solid analytical skills, with proven experience using player data and insights to guide design decisions and optimize user pathways.

• Demonstrated interest in a data-informed design approach, comfortable with metrics and performance analysis.

• A player-first mindset with a genuine passion for creating fun, engaging, and addictive gaming experiences.

• Deep interest in and understanding of mobile games, particularly the nuances of free-to-play (F2P) design and player retention strategies.

• Ability to rapidly prototype ideas using tools like Figma, Sketch, Adobe XD, or similar, and communicate concepts clearly through mockups and interactive prototypes.

Preferred Skills:

• Experience with Game Economy Design, including understanding of virtual currencies, progression systems, and balancing.

• Understanding of game monetization strategies and how UX/UI can support and enhance them.

• Familiarity with analytics platforms commonly used in the gaming industry (e.g., GameAnalytics, Firebase Analytics, Amplitude).

• Experience with user research methodologies and conducting usability testing.

• Knowledge of accessibility standards in design.

📝 Enhancement Note: The "Required Skills" section elaborates on the raw input to detail specific UX/UI methodologies, tools, and the crucial application of data analysis for design decisions and player engagement, aligning with GTM operational needs. Preferred skills specifically call out game economy and monetization, directly linking to revenue generation aspects of GTM.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a range of UX/UI design projects, with a strong emphasis on mobile games.

• Demonstrate a clear design process for at least 2-3 significant projects, detailing problem identification, research, ideation, prototyping, testing, and iteration.

• Highlight projects that directly influenced player engagement, retention, or monetization, with quantifiable results (e.g., increased session length, higher conversion rates, improved player progression).

• Showcase wireframes, user flows, high-fidelity mockups, and interactive prototypes that effectively communicate design solutions.

Process Documentation:

• Ability to articulate your design process clearly and concisely, explaining the rationale behind your choices.

• Document how you approach identifying user needs and pain points through research and data analysis.

• Showcase your methods for translating user insights and business requirements into effective design solutions.

• Provide examples of how you have iterated on designs based on feedback and performance metrics, demonstrating a commitment to continuous improvement and operational efficiency in design.

📝 Enhancement Note: This section translates the general "Your Profile" into specific deliverables and expectations for a UX Designer's portfolio and process documentation, focusing on evidence of data-driven design, impact on player metrics, and iterative improvement, which are core to operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Exciting assignments with clients: Opportunity for diverse project experiences and professional growth.

• Secure monthly salary: Competitive base salary, with potential for adjustments based on assignment.

• Company car: Electric vehicle option available, promoting sustainability.

• Occupational pension: Comprehensive retirement planning support.

• Extended Vacation: Options for more than the standard 30 days of vacation (e.g., up to 60 days).

• Private health insurance: Enhanced medical coverage.

• Accident insurance: Protection against unforeseen accidents.

• Life insurance: Financial security for dependents.

• Skills development: A personal budget for chosen training and certifications, fostering continuous learning.

• Quality of life focus: Flexible work arrangements to balance personal and professional life while maintaining competitive earning potential.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. However, Deploja AB emphasizes "Quality of life," suggesting flexibility in work schedules to accommodate work-life balance, which is crucial for sustained productivity in operations roles.

📝 Enhancement Note: The salary range is an estimation based on typical mid-level UX designer salaries in Sweden, considering the company's emphasis on competitive compensation and consulting roles. Benefits are detailed to highlight their value proposition for attracting and retaining talent in operations and specialized roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Consulting, Software Development, Creative & Media, Data & Analytics. Deploja AB operates within the tech consulting space, placing skilled professionals into various client engagements. Their focus includes System Development, AI, Machine Learning, Testing, Cloud, DevOps, and IT Project Management. The specific role is tied to the gaming sector, a high-growth area within the broader tech landscape.

Company Size: Deploja AB is a growing consulting firm, likely employing between 50-250 professionals, indicated by the breadth of expertise they cover and their ambition to offer "more than just a high salary and greater freedom." This size allows for a personal touch while undertaking significant client projects.

Founded: While the founding date isn't explicitly stated, the company's description suggests a mature yet dynamic organization that has established a strong presence in the Swedish consulting market. This implies a stable yet innovative environment.

Team Structure:

• Consulting-focused: You will be employed by Deploja AB but work on client projects or internal assignments, meaning your immediate "team" will often be client-based.

• Cross-functional client teams: Expect to work alongside client personnel and potentially other Deploja consultants, forming dynamic, project-specific teams.

• Internal Support: Deploja AB provides a supportive internal structure for its consultants, including HR, sales, and potentially technical leads who can offer guidance.

Methodology:

• Agile Project Delivery: Client projects likely follow agile methodologies, requiring adaptability, iterative development, and strong collaboration.

• Data-Driven Decision Making: The role explicitly calls for using player data, indicating a strong emphasis on analytics and evidence-based design within client engagements.

• Focus on Value Creation: Deploja AB aims to create value for clients through long-term projects, emphasizing sustained impact and developer growth.

• Consultative Approach: Consultants are expected to bring expertise, problem-solve, and often guide clients on best practices.

Company Website: https://career.deploja.se

📝 Enhancement Note: This section synthesizes information about Deploja AB to provide context for a UX Designer. It highlights how the company's consulting model impacts team structure and project work, and emphasizes the data-driven and agile methodologies that are standard in tech consulting and game development operations.

📈 Career & Growth Analysis

Operations Career Level: This is positioned as a Mid-Level UX Designer role, estimated at 2-5 years of experience. It requires a solid foundation in UX/UI principles, practical application in mobile gaming, and the ability to work autonomously on projects. The consulting nature means exposure to diverse client needs and project types.

Reporting Structure:

• You will report to Deploja AB's internal management (e.g., a consultant manager or HR) for employment and career development matters.

• On client projects, you will likely report to a client-side Project Manager, Product Owner, or Lead Designer.

Operations Impact:

• Directly impacts user engagement and retention: Your designs will be crucial in making games fun, intuitive, and addictive, directly influencing how long players stay engaged and their overall satisfaction.

• Drives revenue through player experience: By optimizing user flows for in-app purchases, subscriptions, and other monetization features, your work will directly contribute to the game's revenue generation.

• Enhances product quality and marketability: Strong UX/UI design makes games more appealing to players, improving reviews, word-of-mouth, and overall market success.

• Contributes to GTM strategy: By ensuring the user experience aligns with game objectives and player expectations, you play a vital role in the successful launch and ongoing performance of game titles.

Growth Opportunities:

• Specialization: Deepen expertise in mobile game UX, F2P monetization design, game economy, or specific design tools.

• Consulting Expertise: Develop strong client management, project leadership, and business acumen.

• Leadership Tracks: Potential to move into Senior UX Designer, Lead UX Designer, or even Design Manager roles within Deploja AB or client organizations.

• Cross-Disciplinary Learning: Gain exposure to other areas like game design, product management, and data analysis through diverse project assignments.

• Continuous Skill Development: Deploja AB's commitment to training budgets allows for acquiring new skills, certifications, or attending industry conferences relevant to UX, gaming, and operations.

📝 Enhancement Note: This analysis frames the UX Designer role within an operations and GTM context, highlighting its impact on crucial business metrics like retention and revenue. The growth opportunities are tailored to both design specialization and broader consulting career progression.

🌐 Work Environment

Office Type: While Deploja AB is an employer, the role is primarily a consultant position. This means the "work environment" will largely be dictated by the client's site. However, Deploja AB's culture suggests a supportive and flexible internal environment. The company offers a hybrid work model, implying a blend of on-site client work and potential remote work, or work from Deploja's own offices where available for internal meetings or collaboration.

Office Location(s): The primary listed location is Solna, Sweden (Gustav III:s Boulevard 32). Client assignments may be at various locations within Sweden, particularly around major tech hubs like Stockholm.

Workspace Context:

• Client Site: You will likely work within a client's office environment, which could be a tech company, game studio, or other relevant organization. This offers exposure to diverse company cultures and operational setups.

• Collaborative Spaces: Client offices typically have collaborative spaces, meeting rooms, and open-plan areas conducive to cross-functional teamwork.

• Tools and Technology: Expect to use standard design software (Figma, Sketch, Adobe XD) and potentially client-specific project management and communication tools (e.g., Jira, Slack, Confluence).

• Operations Integration: You will be embedded within client operations, working alongside teams focused on product development, marketing, and data analysis, providing a holistic view of the product lifecycle.

Work Schedule: Deploja AB emphasizes "Quality of life" and flexibility. While a standard 40-hour work week is typical for full-time roles, there's an indication of accommodating work-life balance. This could mean flexible start/end times, potential for slightly compressed workweeks, or remote work days, all negotiated to meet client needs and personal well-being.

📝 Enhancement Note: The work environment description acknowledges the hybrid nature of consulting roles, detailing how the client's environment will be the primary workspace while Deploja AB supports flexibility and offers its own collaborative spaces for internal activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and motivation letter, focusing on your experience in UX/UI design, mobile gaming, and data-informed approaches.

• Portfolio Presentation: You will likely be asked to present your portfolio, showcasing 2-3 key projects. Focus on your design process, problem-solving, and the impact of your work (especially on player experience and engagement). Be prepared to discuss how you used data.

• Technical/Skills Interview: Questions assessing your understanding of UX/UI methodologies, design tools, and your approach to specific design challenges. This might include a short design exercise.

• Cross-functional Team Interaction: Interviews with potential team members (client-side designers, developers, product managers) to assess collaboration skills and cultural fit.

• Client Assignment Discussion: Final discussions to align your skills and career goals with specific client opportunities.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your skills in mobile game UX/UI, F2P design, and data-driven decision-making.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solutions you designed, and the measurable outcomes (e.g., improved engagement, retention, or monetization). Quantify results whenever possible.

• Highlight Data Usage: Explicitly show how you incorporated player data, analytics, or user research into your design process and how it led to better outcomes.

• Showcase Process: Include wireframes, user flows, prototypes, and final UI designs to illustrate your end-to-end design capability.

• Be Prepared to Discuss: Be ready to elaborate on any aspect of your portfolio, answer "why" questions about your design choices, and discuss trade-offs considered.

Challenge Preparation:

• Design Exercise: You might be given a hypothetical mobile game feature or problem to design a solution for within a limited timeframe. Focus on demonstrating your process, rapid ideation, and ability to articulate your rationale.

• Data Interpretation: Be prepared to interpret mock player data or analytics reports and suggest design improvements based on them.

• Collaboration Scenarios: Practice discussing how you would collaborate with developers, game designers, or product managers on a specific design challenge.

📝 Enhancement Note: This section provides tactical advice for navigating the interview process for a consulting UX role, emphasizing the portfolio's role in demonstrating operational impact (data, engagement, revenue) and the need to articulate a clear, data-informed design process.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (proficiency in at least one is expected).

• Collaboration & Project Management: Jira, Confluence, Trello, Asana (exposure to client-used systems).

• Communication: Slack, Microsoft Teams, Zoom (for remote collaboration and client communication).

Analytics & Reporting:

• Game Analytics Platforms: Familiarity with tools like GameAnalytics, Firebase Analytics, Amplitude, Mixpanel, or similar for understanding player behavior and game performance.

• Data Visualization Tools: Basic understanding of how to interpret data presented in dashboards (e.g., Tableau, Power BI, Looker) might be beneficial.

CRM & Automation:

• While not a primary focus for UX designers, understanding how CRM and marketing automation tools are used to communicate with players (e.g., push notifications, in-app messages) can inform design.

📝 Enhancement Note: This outlines the typical technology stack for a UX Designer in the gaming industry, emphasizing design tools and analytics platforms crucial for data-informed decision-making and GTM performance tracking.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value is prioritizing the player experience above all else, ensuring games are fun, engaging, and fair.

• Data-Driven Excellence: Decisions are informed by data and analytics, emphasizing a scientific and iterative approach to design and product development.

• Collaboration & Transparency: Open communication and teamwork are vital, fostering an environment where ideas are shared freely and feedback is constructive.

• Innovation & Creativity: Encouraging new ideas and approaches to problem-solving, pushing the boundaries of what's possible in game design and UX.

• Continuous Improvement: A commitment to learning, iterating, and refining designs and processes to achieve optimal results and efficiency.

Collaboration Style:

• Cross-functional Integration: Actively working with diverse teams (development, product, marketing, data) to achieve shared goals.

• Feedback-Driven: Open to receiving and providing constructive feedback to enhance designs and processes.

• Agile Mindset: Embracing iterative workflows, adapting to changes, and focusing on delivering value incrementally.

• Knowledge Sharing: Participating in design critiques, sharing best practices, and mentoring junior team members.

📝 Enhancement Note: This section extrapolates Deploja AB's values and expected collaboration style based on their industry, consulting model, and the specific requirements of the UX Designer role, linking them to operational effectiveness and GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs with Business Goals: Finding the sweet spot between creating an enjoyable player experience and meeting monetization targets can be a delicate act.

• Rapidly Evolving Mobile Gaming Landscape: Staying current with new technologies, player trends, and competitor innovations in the fast-paced mobile game market.

• Working with Diverse Client Requirements: Adapting design approaches and communication styles to suit different client teams, project scopes, and company cultures.

• Data Interpretation Complexity: Effectively translating complex player data into actionable design insights and communicating these to non-technical stakeholders.

Learning & Development Opportunities:

• Specialized Game Design Training: Deep dive into areas like game economy, monetization mechanics, or narrative design.

• Advanced UX/UI Techniques: Mastering new design tools, interaction patterns, and user research methodologies.

• Data Analysis for Designers: Courses on understanding and leveraging game analytics for design iteration.

• Consulting Skills Development: Training in project management, client communication, and business development.

• Industry Conferences & Workshops: Attending events like GDC (Game Developers Conference) or UXPA to gain insights and network.

📝 Enhancement Note: This outlines potential challenges specific to a UX Designer in the mobile gaming GTM space and highlights how Deploja AB's commitment to skills development can help professionals overcome these challenges and grow their careers.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem-Solving: "Walk me through your process for designing a new feature for a F2P mobile game. How do you incorporate player data into this process?"

  • Preparation: Be ready to present a case study from your portfolio that clearly outlines your steps, rationale, and how data influenced your choices. Emphasize iterative design and problem-solving.

• Collaboration & Communication: "How do you handle disagreements with game designers or developers regarding design decisions?"

  • Preparation: Focus on your ability to advocate for the player experience while respecting other disciplines. Highlight your communication skills, data-backed arguments, and willingness to find collaborative solutions.

• Player-Centricity & Monetization: "How do you balance creating a fun player experience with the need to monetize the game?"

  • Preparation: Discuss strategies for ethical monetization, integrating revenue-generating features seamlessly within the core gameplay loop, and using UX to drive player engagement with monetization options.

Company & Culture Questions:

• "What attracts you to working as a consultant, specifically with Deploja AB?"

  • Preparation: Research Deploja AB's values (consulting, flexibility, growth) and align your career aspirations and preferences with their offerings.

• "How do you stay updated on trends in the mobile gaming and UX design industries?"

  • Preparation: Mention specific blogs, publications, conferences, or communities you follow. Show genuine passion for the industry.

• "Describe a time you had to adapt your design approach to meet specific client constraints or feedback."

  • Preparation: Prepare an example demonstrating your flexibility and problem-solving skills in a client-facing context.

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically: Introduction to the project, the problem/goal, your role, your process (research, ideation, design, testing), key design solutions, and finally, the results/impact.

• Quantify Results: Whenever possible, use metrics (e.g., "Increased conversion rate by X%", "Reduced task completion time by Y seconds," "Improved player retention by Z%").

• Focus on "Why": Be prepared to explain the rationale behind every major design decision. Why this layout? Why this interaction? Why this color scheme?

• Showcase Iteration: Demonstrate how you refined designs based on feedback or data. This shows a mature, operational approach to design.

• Engage Your Audience: Make it a conversation, not a monologue. Be enthusiastic and ready to answer questions thoughtfully.

📝 Enhancement Note: This provides targeted preparation advice for a UX Designer interviewing for a consulting role in the gaming industry, focusing on how to showcase operational impact and align with a consulting firm's values.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Deploja AB career site.

• Tailor your CV and motivation letter: Clearly highlight your experience in UX/UI design for mobile games, your understanding of F2P mechanics, and any experience with data analysis informing design. Emphasize your consulting mindset and ability to adapt.

• Prepare your portfolio: Ensure it showcases your best work relevant to mobile gaming, detailing your design process, your use of data, and any quantifiable impact on player experience, retention, or monetization. Be ready to present 2-3 key projects.

• Research Deploja AB: Understand their consulting model, company values, and the types of clients they serve. Prepare to articulate why you are a good fit for their consultant-first approach.

• Practice your interview responses: Rehearse answers to common UX design, GTM operations, and consulting-related questions, focusing on clear communication and data-backed examples.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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