UX Copywriter

📍 Job Overview

Job Title: UX Copywriter

Company: Ferryscanner

Location: Athens, Central Athens, Greece

Job Type: Full-Time

Category: GTM Operations / Content Strategy

Date Posted: March 13, 2026

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid

🚀 Role Summary

• Crafting compelling and intuitive user experiences through clear, concise, and user-centric copy across digital platforms.

• Driving user engagement and conversion by optimizing copy for search, booking, onboarding, and notification flows.

• Collaborating with cross-functional teams to ensure a cohesive and seamless user journey, impacting overall customer satisfaction and operational efficiency.

• Contributing to the strategic development of content guidelines and UX writing standards to maintain brand consistency and enhance product usability.

• Utilizing data-driven insights and A/B testing to continuously refine and improve copy effectiveness and user experience.

📝 Enhancement Note: While this role is primarily UX Copywriting, its impact on user journeys, conversion optimization, and collaboration with product/engineering teams firmly places it within the broader GTM (Go-To-Market) Operations and Content Strategy domain. The focus on user insights, data, and A/B testing directly contributes to operational efficiency and revenue generation by improving the user funnel.

📈 Primary Responsibilities

• Develop and write clear, concise, and user-friendly UX copy for all Ferryscanner digital products, including website and mobile applications, encompassing buttons, forms, tooltips, notifications, onboarding sequences, and error messages.

• Partner closely with Product Owners, Content and SEO Specialists, Frontend Developers, Designers, and Engineers to refine user journeys, reduce friction points in critical flows like search, booking, and account management, thereby enhancing operational efficiency.

• Translate complex product features and functionalities into simple, easily understandable language that guides users effectively through their journey.

• Maintain and enforce a consistent tone of voice and terminology across the entire product ecosystem, ensuring brand integrity and user trust.

• Actively contribute to the creation, maintenance, and evolution of content guidelines and UX writing standards to ensure scalability and best practices.

• Participate actively in product discovery, design reviews, and user testing processes to provide early feedback and ensure copy aligns with user needs and business objectives.

• Leverage user insights, analytics data, and A/B testing results to iterate on and optimize copy, driving measurable improvements in user experience and conversion rates.

• Liaise with Marketing and Customer Success teams to ensure seamless integration of product content with broader user communication strategies, aligning with GTM efforts.

• Continuously strive to enhance the clarity, accessibility, and overall usability of the product experience through strategic copywriting.

📝 Enhancement Note: The responsibilities clearly indicate a need for the candidate to understand and influence user flows that directly impact conversion rates and customer satisfaction, key metrics for GTM operations. The collaboration aspect highlights the need for strong operational communication and project management skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in English, Linguistics, Communications, Journalism, Marketing, or a related field is highly beneficial for understanding language nuances and user engagement principles.

Experience: 2-4 years of dedicated experience in UX writing or product copywriting for digital products is a mandatory requirement, demonstrating a proven track record in crafting effective user-facing content.

Required Skills:

• Native Greek speaker with exceptional writing, editing, and proofreading skills in Greek.

• Excellent command of the English language, both written and spoken.

• Proven ability to write clear, concise, and user-focused copy that simplifies complex information.

• Demonstrated experience collaborating effectively with cross-functional teams, including Product, Design, and Engineering.

• Solid understanding of user experience (UX) principles and user-centered design methodologies.

• Strong attention to detail and commitment to maintaining consistency in language and tone.

• Excellent communication and interpersonal skills, with the ability to articulate ideas and collaborate efficiently.

Preferred Skills:

• Familiarity with design tools such as Figma for reviewing and providing feedback on designs.

• Experience with collaboration and project management tools like Jira or similar platforms.

• Prior experience working with user data, customer feedback, or conducting A/B testing to inform and improve content strategies.

• Understanding of SEO principles and how they can be integrated into UX copy.

📝 Enhancement Note: The emphasis on "native Greek speaker" alongside excellent English proficiency suggests a need for nuanced cultural understanding and linguistic precision for the target market. The "2-4 years of experience" points to a mid-level role requiring demonstrable impact and autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects that highlight your UX writing and product copywriting expertise for digital products.

• Each project should clearly demonstrate your ability to craft clear, concise, and user-focused copy for various interfaces, including buttons, forms, error messages, and onboarding flows.

• Include examples of how your copy has improved user journeys, reduced friction, or driven specific user actions (e.g., increased conversion rates, reduced support queries).

• If possible, include examples of microcopy and its impact on user experience and task completion.

Process Documentation:

• Be prepared to discuss your process for approaching new UX writing projects, from understanding product goals and user needs to drafting, iterating, and finalizing copy.

• Demonstrate your experience in collaborating with designers and developers, explaining how you integrate copy into the design and development lifecycle.

• Provide examples of how you have used user data, feedback, or A/B testing results to inform and refine your UX copy.

• Explain your approach to maintaining content guidelines and ensuring consistency across a product.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as tangible proof of the candidate's ability to translate complex requirements into effective user-facing copy. The emphasis on process demonstrates the candidate's structured approach to UX writing, aligning with operational best practices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for UX Copywriters with 2-4 years of experience in Athens, Greece, the estimated annual salary range is €25,000 - €35,000. This estimate considers the cost of living in Athens, the company's industry (travel technology), and the required skill set.

Benefits:

• Hybrid working model, offering a balance between in-office collaboration and remote flexibility.

• Additional annual leave days, providing enhanced work-life balance and time for personal pursuits.

• Opportunity for significant learning and development by working with best practices and cutting-edge technologies in the travel tech industry.

• Exposure to an international and dynamic work environment with talented and motivated colleagues.

• Potential for career advancement within a growing company.

Working Hours: The role is full-time, typically aligning with a standard 40-hour work week. While specific daily hours may vary, the hybrid model allows for some flexibility in managing the workday, accommodating the need for focused work and collaborative sessions.

📝 Enhancement Note: Salary is estimated based on market data for similar roles in Athens, Greece, factoring in experience level and industry. Benefits are derived from the "We offer" section of the job description. The working hours are inferred from the full-time employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel & Technology - Ferryscanner operates in the competitive online travel agency (OTA) sector, specifically focusing on ferry bookings. This industry demands a strong user-centric approach, efficient digital operations, and continuous innovation to capture market share.

Company Size: Ferryscanner is likely a growing scale-up, indicated by its established presence since 2018 and its focus on international expansion. A mid-sized company (50-200 employees) often provides a dynamic environment with opportunities for impact and growth, while maintaining a collaborative culture.

Founded: Established in 2018, Ferryscanner has quickly become a key player in the ferry booking market, demonstrating agility and a strong understanding of customer needs in the travel tech space.

Team Structure:

• The UX Copywriter will likely be part of a Product or Marketing team, reporting to a Product Manager, Lead UX Writer, or Content Lead.

• This role requires close collaboration with Product Owners, UI/UX Designers, Frontend Engineers, and SEO Specialists, forming a core GTM and product development unit.

Methodology:

• Ferryscanner's culture is built on five core values: Ownership, Trust & Respect, Constant Improvement, Customer Obsession, and Being Bold. These values guide daily operations and decision-making, encouraging proactive contributions and a customer-first mindset.

• The company likely employs agile development methodologies, involving iterative cycles of design, development, testing, and deployment, with a strong emphasis on continuous improvement.

• Data-driven decision-making is a cornerstone, with user insights and A/B testing being integral to refining product features and user experience.

Company Website: https://www.ferryscanner.com

📝 Enhancement Note: The company culture section is enriched by Ferryscanner's stated core values, which are crucial for understanding how the company operates and how employees are expected to contribute. The industry context highlights the competitive landscape and the importance of user experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-4 years of experience. It signifies an individual contributor role with a focus on executing specific UX writing tasks and contributing to team objectives. The "UX Copywriter" title implies a specialization within the broader marketing or product operations function.

Reporting Structure: The UX Copywriter will likely report to a Product Manager, Lead UX Writer, or Head of Content. This structure places the role within a team focused on product development and user experience, where clear communication and collaboration are essential for operational success.

Operations Impact: The UX Copywriter's role directly impacts operational efficiency by:

• Reducing user friction and confusion, which can lead to fewer customer support inquiries and a more streamlined user journey.

• Improving conversion rates through clear and persuasive copy, directly contributing to revenue targets.

• Enhancing user satisfaction and loyalty by creating positive and intuitive experiences.

Growth Opportunities:

• Specialization: Deepen expertise in UX writing, microcopy, and content strategy within the travel tech domain.

• Leadership: Progress to a Senior UX Writer or Lead UX Writer position, potentially managing a team or overseeing content strategy for larger product areas.

• Cross-functional Roles: Transition into Product Management, Content Strategy, or Marketing roles by leveraging a strong understanding of user behavior and product development.

• Skill Development: Continuous learning in areas like SEO, A/B testing, user research, and accessibility, supported by Ferryscanner's commitment to "Constant Improvement."

📝 Enhancement Note: This analysis outlines the career trajectory for a UX Copywriter, connecting their role to broader operational impact and potential growth paths within a company like Ferryscanner. The emphasis on "Constant Improvement" and "Customer Obsession" suggests a culture that supports professional development.

🌐 Work Environment

Office Type: Ferryscanner offers a hybrid working model, blending in-office collaboration with remote work flexibility. This suggests an environment that values both face-to-face interaction for brainstorming and team building, and the autonomy and focus that remote work can provide.

Office Location(s): The primary office is located in Athens, Greece. This central location likely offers good accessibility for employees within the city and surrounding areas.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for team members to interact closely with product owners, designers, and engineers.

• Employees will have access to the necessary tools and technology to perform their roles effectively, likely including modern workstations and reliable internet connectivity.

• The hybrid model allows for a balance, with office days dedicated to team meetings, workshops, and collaborative sessions, while remote days can be used for focused writing and individual tasks.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. The hybrid arrangement provides flexibility in how these hours are structured, allowing for a blend of in-office and remote work, which is beneficial for deep work that UX copywriting often requires.

📝 Enhancement Note: The hybrid work model is a key aspect of the work environment, influencing how collaboration and individual focus are managed, which is particularly relevant for a role like UX copywriting that requires both.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR or Talent Acquisition representative will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing specific projects, their process, and how their copy has driven results. This will be followed by a technical interview focusing on UX writing principles, problem-solving, and collaboration.

• Hiring Manager Interview: An interview with the direct hiring manager to delve deeper into experience, role expectations, and team dynamics.

• Team/Cross-functional Interview: An opportunity to meet with potential collaborators (e.g., Product Owner, Designer, Engineer) to assess teamwork and communication skills.

• Final Interview: Potentially a final interview with a senior leader to discuss company alignment and career aspirations.

Portfolio Review Tips:

• Showcase Impact: For each project, clearly articulate the problem, your solution (the copy), and the measurable results (e.g., increased conversion, reduced drop-off, improved task completion).

• Demonstrate Process: Be ready to walk through your thought process, including user research, brainstorming, drafting, iterating based on feedback, and testing.

• Highlight Collaboration: Provide examples of how you worked with designers, developers, and product managers to integrate your copy effectively.

• Tailor to Ferryscanner: If possible, include examples that align with the travel industry or e-commerce, showcasing an understanding of user journeys in these contexts.

• Clarity and Conciseness: Ensure your portfolio presentation itself is clear, concise, and well-organized, mirroring the skills you bring to UX writing.

Challenge Preparation:

• Expect a potential take-home assignment or a live design critique session where you'll be asked to rewrite or create copy for a specific user flow.

• Prepare to articulate your rationale behind word choices, tone, and structure, linking them back to user needs and business objectives.

• Practice explaining how you would approach improving existing copy on the Ferryscanner platform, considering its current user base and business goals.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on demonstrating not just writing skill but also strategic thinking, collaboration, and a data-driven approach, all critical for operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A collaborative interface design tool. Familiarity is a plus for reviewing designs and understanding visual context.

• Jira: A project management and issue tracking tool. Experience with Jira is beneficial for collaborating within agile development workflows.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: While not explicitly mentioned, understanding how to interpret user behavior data from these platforms is crucial for data-driven copywriting.

• A/B Testing Tools (e.g., Optimizely, VWO): Experience with tools that facilitate A/B testing for copy optimization is highly valued.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Basic understanding of how CRM systems manage customer data can be helpful for context, though not a direct requirement for this role.

• Content Management Systems (CMS): Familiarity with CMS platforms may be useful for understanding content deployment pipelines.

📝 Enhancement Note: The explicit mention of Figma and Jira as "plus" skills indicates their importance in the company's workflow. The inclusion of analytics and A/B testing tools highlights the data-driven nature of the role, aligning with operational best practices.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for the user experience as it relates to copy, proactively identifying issues and proposing solutions.

• Trust & Respect: Collaborating openly with colleagues, valuing diverse perspectives, and communicating respectfully to build strong working relationships.

• Constant Improvement: Continuously seeking ways to enhance copy effectiveness, user experience, and personal skills through learning and feedback.

• Customer Obsession: Placing the user at the center of all copywriting decisions, ensuring clarity, usability, and a positive booking experience.

• Being Bold: Willingness to propose innovative ideas, experiment with new approaches to copy, and challenge the status quo to drive better outcomes.

Collaboration Style:

• Cross-functional Integration: Active participation in product development cycles, working closely with designers, engineers, and product managers to ensure copy is well-integrated and effective.

• Feedback Loops: Openness to receiving and providing constructive feedback on copy and design, fostering a culture of continuous refinement.

• Knowledge Sharing: A collaborative environment where best practices in UX writing, content strategy, and user experience are shared among team members.

📝 Enhancement Note: The explicit mention of Ferryscanner's five core values provides direct insight into the expected behaviors and operational approach of team members. These values are critical for candidates to understand how to align their work with the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Clarity and Conciseness: Crafting copy that is both informative and brief, especially within tight character limits on digital interfaces, while maintaining brand voice.

• Evolving User Needs: Adapting copy to meet changing user expectations and market trends in the dynamic online travel industry.

• Data Interpretation: Effectively translating user data and A/B test results into actionable copy improvements, ensuring data-driven decisions.

• Global Consistency: Maintaining a consistent and effective tone of voice across different markets and languages, even with a primary focus on Greek and English.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops or courses focused on advanced UX writing techniques, content strategy, and user research.

• Industry Exposure: Gaining insights into the online travel industry and the unique challenges of booking platforms.

• Mentorship: Potential to receive guidance from senior team members or product leaders on career development and skill enhancement.

• Tool Proficiency: Developing expertise in design and collaboration tools like Figma and Jira, enhancing operational efficiency.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role and the industry, while highlighting growth opportunities reinforces the value proposition of joining Ferryscanner.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for writing UX copy for a new feature, from initial brief to final implementation. How do you ensure it aligns with user needs and business goals?" (Focus on your structured approach, collaboration steps, and how you integrate user-centricity.)

• "Walk us through a challenging UX copy project from your portfolio. What was the problem, what was your solution, and what were the measurable results? How did you collaborate with designers/engineers?" (Prepare a specific case study highlighting impact and teamwork.)

Company & Culture Questions:

• "Based on our values (Ownership, Trust & Respect, Constant Improvement, Customer Obsession, Being Bold), how would you approach a situation where you disagree with a design decision that impacts your copy?" (Demonstrate how you'd apply the values to resolve conflict constructively.)

• "What excites you about the ferry booking industry and Ferryscanner specifically?" (Show genuine interest and research about the company and its market position.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction (problem/goal), Your Solution (copy examples, rationale), Collaboration (how you worked with others), Results (metrics, impact), Learnings.

• Visuals: Use mockups or screenshots to contextualize your copy. Highlight specific word choices and explain their strategic intent.

• Storytelling: Weave a narrative around each project to make it engaging and memorable. Focus on the "why" behind your decisions.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's impactful and within the allotted timeframe.

📝 Enhancement Note: These questions and strategies are designed to probe the candidate's operational thinking, problem-solving skills, and ability to align with Ferryscanner's values and GTM objectives.

📌 Application Steps

To apply for this UX Copywriter position:

• Submit your application through the provided link on the Workable platform.

• Portfolio Customization: Ensure your portfolio is readily accessible and tailored to showcase your most relevant UX writing projects. Prioritize examples that demonstrate impact on user journeys, conversion optimization, and cross-functional collaboration.

• Resume Optimization: Update your resume to highlight keywords such as "UX Writing," "Product Copywriting," "User-Centered Design," "A/B Testing," "Content Strategy," and "Cross-functional Collaboration." Quantify achievements wherever possible (e.g., "Improved conversion by X%").

• Interview Preparation: Practice articulating your portfolio projects, focusing on your process, rationale, and measurable results. Prepare answers to common UX writing and behavioral questions, and research Ferryscanner's website and values thoroughly.

• Company Research: Gain a deep understanding of Ferryscanner's mission, target audience, and competitive landscape. Familiarize yourself with their current platform to identify potential areas for copy improvement and to demonstrate your engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.