Experiential Graphic Designer II

📍 Job Overview

Job Title: Experiential Graphic Designer II

Company: CannonDesign

Location: Arlington, VA

Job Type: Full-time

Category: Experiential Graphic Design / Environmental Graphics

Date Posted: 2026-05-16

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the creative vision and execution of experiential graphic design projects, from initial concept through final artwork production for renowned global brands.

• Translate client needs and brand identities into compelling 2D and 3D graphic solutions, including signage, wayfinding systems, and interpretive exhibits within built environments.

• Collaborate closely with interior designers, architects, and project teams to elevate spaces into unforgettable, brand-aligned experiences.

• Utilize a strong foundation in typography, environmental graphics, and 3D design principles to develop impactful visual narratives.

• Contribute to CannonDesign's "Living-Centered Design" movement by creating designs that are optimistic, empathetic, and solve complex client challenges.

📝 Enhancement Note: The role is specifically for an Experiential Graphic Designer II, indicating a mid-level position requiring a solid portfolio and 4+ years of experience. The emphasis on "Living-Centered Design," collaboration with architects/interior designers, and work across various sectors (commercial, healthcare, sports) highlights the strategic importance of this role in shaping client brand experiences within physical spaces.

📈 Primary Responsibilities

• Conceptualize and develop design strategies for experiential graphics, aligning with client missions, brand identities, and project objectives.

• Execute all phases of the design process, from initial ideation and concept development to detailed documentation and final artwork production for fabrication.

• Design and produce high-quality, detailed 2D and 3D graphics, comprehensive signage programs, wayfinding systems, donor recognition, and interpretive exhibits.

• Create camera-ready artwork and production-ready documentation for various design projects, ensuring adherence to technical specifications.

• Prepare compelling visualizations, mockups, and presentations of proposed signage and graphic content on digital models to effectively communicate design intent to clients and project teams.

• Actively participate in team calls, design critiques, and cross-functional collaboration sessions with design leaders, architects, and interior designers.

• Apply curiosity, empathy, and intuition to clarify complex ideas and translate them into visually engaging and functional design solutions.

• Support project execution from initial storyboarding and concept refinement through to final design implementation.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design execution from start to finish. The inclusion of "camera-ready artwork" and "documentation for fabrication" points to a need for technical proficiency alongside creative ideation. The mention of "storyboard to final design" implies a narrative-driven design approach common in experiential graphics.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 4 years of relevant professional experience in experiential graphic design, environmental graphics, or a similar design discipline.

• Demonstrated experience and a strong portfolio showcasing work across a variety of market sectors (commercial, healthcare, sports, etc.).

Required Skills:

• Exceptional typography skills with a strong understanding of visual hierarchy and brand expression.

• Demonstrated skill and significant interest in 3-dimensional design, environmental graphics, wayfinding strategies, and exhibition design.

• Robust communication skills and a proven track record of collaborating effectively in fast-moving, complex project teams.

• Analytical thinking and independent problem-solving capabilities.

• Meticulous attention to detail, ensuring accuracy and quality in all design deliverables.

Preferred Skills:

• Working knowledge and experience with Revit for integration within architectural workflows.

• Familiarity with SketchUp for 3D modeling and visualization.

📝 Enhancement Note: The requirement for 4 years of experience at the "II" level suggests that candidates should be beyond junior tasks and capable of independent contribution and problem-solving. The emphasis on 3D design, wayfinding, and exhibition design, alongside traditional graphic design skills, indicates a specialized role within the broader design field. Proficiency in Adobe Creative Suite is non-negotiable, with Revit and SketchUp providing a significant advantage for cross-disciplinary collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive design portfolio that clearly demonstrates expertise in experiential graphic design, environmental graphics, and wayfinding systems.

• Showcase a minimum of 4 years of professional design work, highlighting projects across diverse market sectors.

• Include detailed case studies that illustrate the full design process, from initial client brief and concept development through to final execution and impact.

• Present strong examples of 2D and 3D graphic design, typography application, and spatial design integration.

Process Documentation:

• Portfolio pieces should effectively document the workflow involved in each project, including:

  • Concept Development: Showcasing initial ideation, mood boards, and concept sketches.
  • Design Iteration: Illustrating how designs evolved through feedback and critique.
  • Technical Documentation: Providing examples of signage plans, wayfinding diagrams, or exhibit layouts.
  • Production Artwork: Presenting final, production-ready files and examples of fabricated work.

• Highlight the use of specific design software (Adobe Creative Suite, Revit, SketchUp) within the project workflow.

📝 Enhancement Note: The emphasis on a "strong design portfolio and background in a variety of markets" and "demonstrated skill and interest in 3-dimensional design, wayfinding, exhibition design and environments" means the portfolio must go beyond flat graphic design. It should clearly articulate the candidate's process for tackling complex spatial design challenges and their ability to produce production-ready deliverables for built environments.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., 401(k)) with potential employer match.

• Paid Time Off (PTO), including vacation, sick leave, and holidays.

• Professional development opportunities, including continuing education, training, and conference attendance.

• Access to CannonDesign's employee resource groups and DEI initiatives.

• Potential for flexible work arrangements, though this role is primarily on-site.

Working Hours:

• The standard work week is typically 40 hours. Specific daily schedules may vary based on project needs and team collaboration requirements, but a consistent presence in the Arlington office is expected.

📝 Enhancement Note: Salary is estimated based on industry data for similar roles in the Arlington, VA region, factoring in the specified experience level and the specialized nature of experiential graphic design. The benefits listed are standard for large architectural/design firms and are aligned with CannonDesign's stated commitment to employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Architecture, Engineering, and Design Services. CannonDesign operates within the competitive AEC (Architecture, Engineering, Construction) industry, focusing on creating innovative and impactful built environments. Their "Living-Centered Design" approach positions them as forward-thinking leaders, emphasizing human experience and sustainability.

Company Size: CannonDesign is a large, global firm with over 1,000 employees. This size offers both stability and the opportunity for broad impact, with established processes and significant project resources. For operations professionals, it means a structured environment with clear career paths and potential for specialization, alongside collaboration across numerous teams and disciplines.

Founded: CannonDesign was founded in 1945. This long history signifies a stable, established firm with a deep understanding of its industry and a proven ability to adapt and thrive over decades, building significant client trust and project experience.

Team Structure:

• The Experiential Graphic Design (EGD) team operates as a specialized unit within CannonDesign, likely integrated into larger project teams led by architects or interior designers.

• Team members collaborate closely, with a clear reporting structure to design leaders. The "II" level suggests direct mentorship from senior designers and potential to guide junior staff.

Methodology:

• Data Analysis & Insights: While not a primary focus for this design role, insights from user behavior, brand strategy, and client feedback inform design decisions.

• Workflow Planning & Optimization: The design process itself is a core methodology, with structured phases from concept to production, emphasizing efficiency and quality control.

• Automation & Efficiency: While the role is creative, proficiency in design software and understanding of production workflows contribute to efficient project delivery. The mention of Revit and SketchUp suggests an interest in integrated design processes.

Company Website: https://www.cannondesign.com/

📝 Enhancement Note: CannonDesign's emphasis on "Living-Centered Design" and client adoration indicates a culture that values deep client relationships and high-quality, impactful work. The company's size and history suggest a well-established, professional environment where operational excellence and strategic design are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This position, "Experiential Graphic Designer II," represents a mid-career stage. It signifies a professional who has moved beyond foundational tasks and is capable of independent project contribution, creative problem-solving, and contributing to design strategy under guidance. They are expected to mentor junior designers and take ownership of specific design elements or smaller projects.

Reporting Structure: The role reports to design leaders within the Experiential Graphic Design team. Collaboration is expected with architects, interior designers, and other project stakeholders. This structure allows for mentorship and guidance from senior professionals while fostering autonomy on assigned tasks.

Operations Impact: While this is a design role, its "operations" impact is significant. Experiential graphics directly influence how users interact with and perceive a brand or space. Successful EGD enhances brand recognition, improves user navigation (wayfinding), creates memorable experiences, and ultimately contributes to client satisfaction and brand loyalty. The EGD team's output is a critical component of the overall project delivery and client value proposition.

Growth Opportunities:

• Operations Skill Advancement: Develop advanced skills in 3D design, complex wayfinding systems, and large-scale environmental graphics. Gain expertise in integrating EGD with architectural and interior design workflows, including Revit and advanced visualization techniques.

• Industry Specialization: Deepen expertise in specific market sectors such as healthcare, sports, or corporate interiors, becoming a go-to expert for those project types.

• Leadership Potential: Progress to Senior Experiential Graphic Designer or Design Lead roles, where one would manage larger projects, lead design teams, mentor junior staff, and play a more significant role in client presentations and business development.

• Cross-Disciplinary Learning: Continuous learning from architects and interior designers on integrated design processes and building technologies.

📝 Enhancement Note: The "II" in the title implies a clear progression path from a junior designer. Growth opportunities will likely involve taking on more complex projects, increasing client interaction, and potentially leading smaller design initiatives or components of larger projects.

🌐 Work Environment

Office Type: CannonDesign operates with a modern, collaborative office environment designed to foster creativity and teamwork. As an on-site role, the Arlington office will likely feature open workspaces, meeting rooms, design studios, and areas for informal collaboration.

Office Location(s): The role is based in Arlington, VA. This location offers access to a vibrant professional community and is well-connected for commuting. Specific office amenities and accessibility details would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace that encourages interaction and idea sharing among design disciplines. The EGD team likely works in close proximity to other design professionals.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Revit, SketchUp), high-performance workstations, and presentation facilities.

• Team Interaction: Frequent opportunities for direct interaction with colleagues for design critiques, project planning, and knowledge sharing, contributing to a dynamic and supportive work atmosphere.

Work Schedule:

• The role is full-time, typically based on a 40-hour work week. While core hours will be established, flexibility may be afforded based on project deadlines and team needs, emphasizing output and collaboration over strict time-tracking for creative roles.

📝 Enhancement Note: The on-site requirement for this role underscores the importance of in-person collaboration in design, especially within a firm that emphasizes integrated design solutions. The workspace is expected to be conducive to creative output and interdisciplinary communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Candidates will submit their resume and a strong portfolio demonstrating relevant experience.

• Screening Interview: A preliminary conversation with HR or a hiring manager to assess basic qualifications, experience, and cultural fit.

• Design Review & Technical Interview: A core interview where candidates present their portfolio, discuss their design process, and answer technical questions related to experiential graphics, typography, and software proficiency. This may include a design challenge.

• Team/Stakeholder Interviews: Meetings with potential team members (other designers, architects) and project leaders to evaluate collaboration style, problem-solving abilities, and fit within the broader project teams.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit with CannonDesign's mission.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 strong projects that best represent your skills in experiential graphics, wayfinding, 3D design, and typography. Ensure a mix of project types and scales.

• Showcase Process: For each project, clearly articulate your role, the client's challenge, your design process (ideation, research, iteration), problem-solving strategies, and the final outcome. Use visuals to support your narrative.

• Highlight Technical Skills: Demonstrate proficiency with Adobe Creative Suite, and if applicable, Revit and SketchUp. Show how these tools aided your design process.

• Quantify Impact (if possible): While difficult in design, try to describe the intended impact of your work (e.g., improved user flow, enhanced brand experience, successful event engagement).

• Tailor to CannonDesign: Research CannonDesign's "Living-Centered Design" philosophy and their portfolio. Frame your work and aspirations in a way that aligns with their values and project types.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve solving a hypothetical EGD problem, developing a concept, or creating a small visual component.

• Focus on demonstrating your thought process, creativity, and ability to work within constraints.

• Practice articulating your ideas clearly and concisely, as if presenting to a client or a senior designer.

📝 Enhancement Note: The portfolio is the most critical element for this role. Candidates should prepare to walk through their selected projects in detail, explaining their design decisions, technical approaches, and collaborative contributions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logos, typography, and creating detailed signage plans.
  • Photoshop: Crucial for image manipulation, mockups, and visual presentations.
  • InDesign: Used for creating comprehensive graphic programs, layout documentation, and presentation materials.

• 3D Design Software (Preferred):

  • Revit: Highly advantageous for integrating graphics within architectural models and understanding building information modeling (BIM) workflows.
  • SketchUp: Useful for quick 3D modeling, visualization of signage concepts in situ, and spatial design exploration.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of project management tools and client communication platforms used by the firm would be beneficial.

📝 Enhancement Note: Proficiency in Adobe Illustrator, Photoshop, and InDesign is a strict requirement. Skills in Revit and SketchUp are noted as a "plus" and would significantly differentiate a candidate, indicating an ability to work within architectural design ecosystems.

👥 Team Culture & Values

Operations Values:

• Living-Centered Design: A core value that prioritizes human experience, empathy, and well-being in all design solutions. This means creating spaces that are not just functional but also inspiring and supportive.

• Client Adoration: A commitment to exceeding client expectations and fostering long-term relationships through exceptional service and impactful design.

• Optimism & Empathy: Approaching design challenges with a positive outlook and a deep understanding of user needs and perspectives.

• Curiosity & Innovation: A drive to explore new ideas, technologies, and approaches to push the boundaries of design.

• Collaboration & Transparency: Open communication, active listening, and a willingness to share ideas and provide constructive feedback.

Collaboration Style:

• Integrated Design: Working seamlessly with architects, interior designers, and other specialists to ensure a cohesive and holistic project outcome.

• Lively Design Critique: An environment where ideas are openly discussed, debated, and refined through constructive feedback sessions.

• Cross-Functional Integration: Actively engaging with teams from different disciplines to share knowledge and ensure design solutions are technically feasible and aligned with broader project goals.

📝 Enhancement Note: The culture at CannonDesign appears highly collaborative and mission-driven, centered around creating positive human experiences through design. Candidates should demonstrate an ability to work effectively within a team and a genuine interest in the firm's core values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Effectively translating innovative design concepts into buildable solutions that meet project budgets, timelines, and architectural requirements.

• Navigating Complex Client Needs: Understanding and synthesizing diverse stakeholder requirements and brand objectives into a unified design vision.

• Adapting to Evolving Technologies: Staying current with new design software, fabrication methods, and digital tools relevant to experiential graphics in a rapidly changing industry.

• Proof of Impact: Demonstrating the tangible value and ROI of experiential graphics to clients, often in a field where metrics can be qualitative rather than purely quantitative.

Learning & Development Opportunities:

• Advanced EGD Specialization: Opportunities to deepen expertise in areas like interactive installations, sustainable materials, or complex wayfinding strategy.

• Cross-Disciplinary Training: Learning from architects and engineers to gain a broader understanding of building design and construction processes.

• Industry Conferences & Workshops: Attending events focused on experiential graphics, branding, and design to stay abreast of trends and network.

• Mentorship Programs: Being mentored by senior design leaders and potentially mentoring junior designers, fostering leadership skills.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a complex, multi-disciplinary firm. Growth opportunities are strongly tied to developing specialized skills and gaining experience in high-impact projects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a client's mission or complex idea into a compelling visual concept for a built environment. What was your process?" (Focus on concept development, problem-solving, and client communication.)

• "Walk us through a project where you developed a comprehensive signage or wayfinding system. What were the key challenges, and how did you address them?" (Highlight your understanding of spatial design, user flow, and technical documentation.)

Company & Culture Questions:

• "What interests you about CannonDesign's 'Living-Centered Design' philosophy, and how do you see your work contributing to it?" (Show you've researched the firm's values and can connect your aspirations to them.)

• "Describe your experience collaborating with architects or interior designers. What makes for successful cross-disciplinary teamwork in your opinion?" (Assess your collaboration skills and understanding of integrated design.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a clear story about the problem, your solution, and the outcome. Use visuals effectively to support your narrative.

• Process Emphasis: Clearly articulate your design process, including research, ideation, iteration, and technical execution. Show your problem-solving skills.

• Quantify Deliverables: Be specific about what you created: e.g., "Developed a 50-page signage program," "Designed 15 unique exhibit components," "Created 3D mockups for 10 key wayfinding points."

• Highlight Collaboration: Mention your role within the team and how you collaborated with others.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency, strong communication skills, and a collaborative spirit aligned with CannonDesign's values. The portfolio presentation is key to demonstrating these attributes.

📌 Application Steps

To apply for this Experiential Graphic Designer II position:

• Visit the CannonDesign Careers site at https://www.cannondesign.com/careers/ and locate the job listing using the provided job ID or title.

Do not apply through third-party sites.

• Prepare Your Resume: Tailor your resume to highlight your 4+ years of experience in experiential graphic design, environmental graphics, wayfinding, and 3D design. Emphasize achievements and relevant software proficiency.

• Curate Your Portfolio: Select your strongest 4-6 projects that showcase your skills across various markets. Ensure it clearly illustrates your design process, technical execution, and collaborative contributions. Prepare to present this portfolio.

• Research CannonDesign: Familiarize yourself with their "Living-Centered Design" philosophy, recent projects, and company values to articulate your interest and alignment during interviews.

• Prepare for Design Challenges: Be ready to discuss your design process and potentially tackle a hypothetical design problem during the interview stages.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.