UX & CRO Strategist

📍 Job Overview

Job Title: UX & CRO Strategist

Company: EDUCATION DYNAMICS LLC

Location: Remote - Lenexa, KS

Job Type: Full Time

Category: Marketing Operations / Growth Operations

Date Posted: 2025-09-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Drive website performance optimization through strategic User Experience (UX) and Conversion Rate Optimization (CRO) initiatives, aligning directly with revenue growth objectives.

• Develop and execute comprehensive testing plans, including A/B tests and multivariate tests, to enhance user engagement, conversion rates, and overall client site performance.

• Conduct in-depth UX research utilizing analytics, heatmapping, usability testing, and competitive analysis to identify user behavior patterns and inform data-driven design decisions.

• Collaborate cross-functionally with marketing, development, and account management teams to conceptualize, implement, and report on website strategies and their effectiveness.

📝 Enhancement Note: While the title is "UX & CRO Strategist," the responsibilities indicate a role deeply integrated with marketing operations and growth strategies. The focus on optimizing partner websites for "desired performance outcomes" and "conversion rate" strongly suggests a revenue-generating function within the marketing operations umbrella. This role is critical for ensuring digital assets effectively capture and convert leads, directly impacting the company's top-line growth and client success metrics.

📈 Primary Responsibilities

• Conduct thorough analysis of website user behavior using analytics platforms, heatmapping tools, and usability testing methodologies to identify areas for improvement and inform CRO strategies.

• Create detailed digital wireframes, high-fidelity mockups, and interactive prototypes using Figma to visualize proposed website updates, redesigns, and A/B test variations, prioritizing user experience and accessibility.

• Design, plan, and implement rigorous A/B and multivariate testing programs to systematically improve website conversion rates, lead generation, and user journey completion.

• Present findings from UX research, testing results, and strategic recommendations to internal teams and external clients, articulating the impact of design decisions on business goals and KPIs.

• Partner closely with Account Management and Marketing leadership to develop and execute overarching website testing and optimization strategies, ensuring alignment with client objectives and company growth targets.

• Foster cross-functional collaboration with developers, designers, content strategists, and digital marketers to ensure cohesive website development and consistent user experience across all digital touchpoints.

• Provide expert CRO support and guidance to various marketing teams, embedding optimization best practices into all digital marketing initiatives.

• Continuously research and integrate emerging industry best practices, tools, and services in UX and CRO to enhance the company's optimization processes and drive operational efficiencies.

📝 Enhancement Note: The core responsibilities emphasize a blend of analytical rigor, creative design thinking, and strategic execution. This role requires not just understanding user behavior but translating those insights into actionable tests and design improvements. The emphasis on client calls and collaboration with account management highlights the client-facing nature of this role, requiring strong communication and presentation skills to articulate complex UX/CRO strategies and their business impact.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Marketing, Graphic Design, Human-Computer Interaction, Psychology, or a related field is typically expected, though equivalent practical experience can be considered.

Experience: 2-5 years of progressive experience in User Experience (UX) design, User Interface (UI) design, Conversion Rate Optimization (CRO), or a closely related digital marketing analytics role. Proven track record of implementing and managing successful A/B tests and optimizing websites for performance.

Required Skills:

• Demonstrated expertise in UX design principles, UI design best practices, and UX research methodologies.

• Proficiency in creating digital wireframes, high-fidelity mockups, and interactive prototypes using design tools such as Figma.

• Strong analytical skills with the ability to interpret data from Google Analytics, heatmapping tools, and usability tests to derive actionable insights.

• Excellent communication and presentation skills, with the ability to clearly articulate design decisions and their impact on business objectives and conversion rates.

• Familiarity with Web Content Accessibility Guidelines (WCAG) and a commitment to designing accessible digital experiences.

• Experience conducting various types of usability tests (moderated, unmoderated) and other UX research methods.

Preferred Skills:

• Foundational understanding of front-end web technologies, including HTML, CSS, and JavaScript, to better inform design and testing capabilities.

• Proven proficiency in utilizing Google Analytics for performance trend identification, reporting, and strategic analysis.

• Hands-on experience with A/B testing platforms and methodologies for iterative website optimization.

• Experience with user behavior insight tools such as heatmapping software (e.g., Hotjar, Crazy Egg) and session recording tools.

• Familiarity with or understanding of the Higher Education and Post-Secondary sector, including its unique marketing and user acquisition challenges.

📝 Enhancement Note: The required skills highlight a need for a hybrid professional who is both a skilled designer and a data-driven analyst. The preferred skills, particularly Google Analytics and A/B testing experience, are crucial for the CRO aspect, directly linking UX efforts to measurable business outcomes and revenue impact. Understanding the Higher Education sector is a significant plus, indicating the company values domain-specific knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 detailed case studies demonstrating successful UX/CRO projects.

• Each case study should clearly articulate the initial problem or hypothesis, the research and design process undertaken, the specific optimizations implemented (e.g., A/B tests, UI redesigns), and the quantifiable results achieved (e.g., conversion rate uplift, engagement increase, lead generation improvement).

• Include examples of wireframes, mockups, and prototypes created using Figma, illustrating design thinking and user-centric approaches.

• Demonstrate proficiency in data analysis by presenting key metrics, test results, and the rationale behind strategic decisions.

Process Documentation:

• Candidates may be asked to describe their process for developing and executing an A/B test from hypothesis generation to result analysis.

• Expect to detail your approach to user research, including how you select methodologies and synthesize findings into actionable recommendations.

• Be prepared to walk through your workflow for creating wireframes and mockups, explaining how you ensure usability and accessibility.

• Documentation of how you track and report on the performance of website changes and tests, demonstrating an understanding of key performance indicators (KPIs) and ROI.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as tangible proof of a candidate's ability to drive results. The emphasis is on showcasing a structured approach to optimization, backed by data and clear outcomes. Candidates should be ready to articulate their "why" behind design choices and test strategies, demonstrating a deep understanding of the CRO lifecycle and its connection to business goals.

💵 Compensation & Benefits

Salary Range: $65,000 - $70,000 annually.

Benefits: While specific benefits are not detailed in the provided information, typical offerings for a full-time role at a marketing services company often include:

• Health, dental, and vision insurance.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Retirement savings plan (e.g., 401k) with potential company match.

• Professional development opportunities, such as training, certifications, and conference attendance.

• Flexible work arrangements and a supportive remote work environment.

Working Hours: The role is full-time, typically implying a standard 40-hour work week. The remote nature of the position offers flexibility in structuring the workday, though responsiveness during core business hours for client and team collaboration is expected.

📝 Enhancement Note: The salary range provided is competitive for a mid-level UX/CRO Strategist in a remote capacity, particularly within the education sector. The company's focus on being a "highly flexible, collaborative, and supportive team environment" suggests that benefits and work-life balance are likely valued aspects of their employee proposition. Candidates should inquire about the full benefits package during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Enrollment Services for Higher Education. EducationDynamics operates within the education technology and services sector, specializing in connecting prospective students with educational institutions. This industry context implies a focus on lead generation, student acquisition, and data-driven marketing strategies.

Company Size: EducationDynamics is part of the larger EducationDynamics group, which is a significant player in its niche. While exact employee numbers for the LLC are not specified, the context suggests a mid-to-large-sized organization with established marketing and operational functions. This size often translates to structured processes but also opportunities for impact and visibility.

Founded: EducationDynamics has been a part of the higher education marketing landscape for a considerable time, indicating stability and experience. Its founding history is rooted in understanding the evolving needs of student recruitment and marketing.

Team Structure:

• The UX & CRO Strategist will likely report into the EMS Marketing department, specifically within a team focused on digital marketing, website performance, or growth operations.

• This team is expected to be composed of marketing professionals, potentially including digital marketers, content strategists, SEO specialists, and performance analysts.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on analytics, testing, and performance measurement to inform all website strategies and optimizations.

• A focus on continuous improvement and iterative development through A/B testing and UX research to achieve measurable marketing and enrollment outcomes.

• Collaborative approach to strategy development, involving input from various stakeholders to create comprehensive and effective digital marketing plans.

Company Website: https://www.educationdynamics.com/

📝 Enhancement Note: The company's mission to connect students with educational opportunities shapes its culture and operational focus. As a marketing and enrollment services provider, the emphasis will be on performance metrics, client satisfaction, and data-driven strategies to achieve enrollment goals. The culture is described as flexible and collaborative, suggesting a supportive environment for proactive and engaged employees.

📈 Career & Growth Analysis

Operations Career Level: This position falls into a mid-level "Strategist" role within the marketing operations or digital marketing function. It requires a blend of specialized technical skills (UX/CRO tools, design software) and strategic thinking, with a focus on driving measurable business outcomes. The role is positioned to influence client website performance and, by extension, their enrollment success.

Reporting Structure: The UX & CRO Strategist reports to a manager or director within the EMS Marketing department. This structure implies mentorship and guidance from experienced marketing leaders, with opportunities to learn about broader marketing strategies and client management.

Operations Impact: The direct impact of this role on revenue and business decisions is significant. By optimizing conversion rates and user experiences on partner websites, the strategist directly contributes to lead generation and student enrollment numbers, which are the primary drivers of EducationDynamics' business. Insights from this role can influence client service strategies and digital marketing investments.

Growth Opportunities:

• Specialization: Deepen expertise in advanced CRO techniques, user research methodologies, or specific analytics platforms.

• Leadership: Progress into a Senior UX/CRO Strategist role, potentially leading testing initiatives or mentoring junior team members.

• Cross-functional Movement: Transition into broader marketing roles, such as Digital Marketing Manager, Growth Marketing Specialist, or Product Marketing, leveraging a strong understanding of user behavior and conversion funnels.

• Client Management: Develop skills in client communication and strategic account management, potentially moving into roles that have more direct client ownership.

• Industry Expertise: Become a recognized expert in UX/CRO within the Higher Education sector.

📝 Enhancement Note: This role offers a clear path for growth within marketing operations and digital strategy. The emphasis on data, testing, and tangible results means that strong performance directly translates into opportunities for advancement. The company's focus on flexibility and support suggests a willingness to invest in employee development and career progression.

🌐 Work Environment

Office Type: Fully remote. This arrangement offers maximum flexibility and eliminates geographical constraints, allowing individuals to work from their preferred location.

Office Location(s): While the role is remote, the mention of "Lenexa, KS" in the job details suggests a primary operational base or headquarters for the company in that region, or that candidates are expected to reside within a commutable distance if occasional in-person meetings were ever to arise (though unlikely given the "Remote Solely" designation).

Workspace Context:

• Autonomy & Flexibility: The remote nature provides significant autonomy over the work environment and schedule, allowing individuals to optimize their personal workspace for productivity.

• Digital Collaboration: As a remote role, the primary mode of interaction will be through digital collaboration tools (e.g., Slack, Zoom, email, project management software). Effective virtual communication and self-discipline are crucial.

• Team Interaction: While remote, the company emphasizes a collaborative environment. Expect regular virtual team meetings, one-on-one check-ins with managers, and cross-functional project discussions.

Work Schedule: The standard expectation is a 40-hour work week. While remote work offers flexibility, maintaining consistent availability during core business hours for collaboration and client responsiveness is important. This allows for effective integration with team members and client communication schedules.

📝 Enhancement Note: The fully remote nature is a significant aspect of this role. Candidates should be comfortable and proficient in working independently and leveraging digital tools for communication and project management. The company's stated commitment to a supportive environment suggests that resources and communication channels will be in place to foster team cohesion despite the physical distance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your background in UX/CRO and your interest in EducationDynamics.

• Technical/Skills Assessment: Expect a practical exercise or a deep dive into your portfolio. This might involve presenting a case study, discussing a past optimization project in detail, or answering scenario-based questions about UX research and A/B testing.

• Team/Hiring Manager Interview: This stage will focus on assessing your strategic thinking, problem-solving abilities, collaboration style, and how you approach client interactions. You may meet with potential team members or the direct hiring manager.

• Final Interview (Potentially): Depending on the company structure, there might be a final interview with a senior leader to confirm cultural alignment and overall fit.

Portfolio Review Tips:

• Structure: Organize your portfolio logically. For each project, include a brief overview, your role, the challenge, your process, the solution, and the results. Use clear headings and concise descriptions.

• Quantify Results: Emphasize data and metrics. Use percentages, numbers, and clear statements to show the impact of your work (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%").

• Showcase Figma Skills: Include examples of wireframes, mockups, and prototypes that demonstrate your design thinking and proficiency with the tool.

• Tell a Story: Frame your projects as narratives. Explain the "why" behind your decisions and how you overcame challenges. Highlight your problem-solving approach.

• Tailor for the Role: Ensure your portfolio prominently features UX and CRO projects, especially those demonstrating A/B testing, user research, and data analysis relevant to performance optimization.

Challenge Preparation:

• A/B Test Scenario: Be ready to outline how you would approach testing a specific element on a website (e.g., a call-to-action button, a form field, a landing page headline) to improve conversion. This includes hypothesis formulation, test design, and analysis.

• UX Research Approach: Prepare to discuss how you would conduct user research for a new feature or to diagnose a problem area on a website.

• Data Interpretation: Practice explaining insights derived from common analytics metrics (e.g., bounce rate, conversion rate, time on page, traffic sources) and how you'd translate them into optimization actions.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on practical skills and portfolio demonstration. Candidates should be prepared to articulate their thought process and the business impact of their work. A well-prepared portfolio that clearly showcases relevant case studies and quantifiable results will be a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (explicitly required for wireframes, mockups, and prototypes).

• Analytics & Reporting: Google Analytics (preferred proficiency), other web analytics platforms.

• User Behavior Analysis: Heatmapping tools (e.g., Hotjar, Crazy Egg) and session recording tools (preferred experience).

• A/B Testing Platforms: Optimizely, VWO, Google Optimize, or similar A/B testing software (preferred experience).

• Collaboration Tools: Slack, Microsoft Teams, Zoom, email.

• Project Management Tools: Asana, Trello, Jira, or similar (likely used for managing testing and design tasks).

Analytics & Reporting:

• Proficiency in extracting and analyzing data from Google Analytics to identify performance trends, user behavior patterns, and opportunities for optimization.

CRM & Automation:

• While not explicitly mentioned for this role, a basic understanding of how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms integrate with website performance and lead generation would be beneficial, especially in understanding the full marketing funnel.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. Experience with Google Analytics and A/B testing tools is highly preferred and critical for the CRO aspect of the role. Familiarity with user behavior insight tools further strengthens a candidate's profile. Candidates should be prepared to discuss their experience with these tools and how they leverage them for optimization.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A core value will be the reliance on data and analytics to guide all strategic decisions, testing methodologies, and design iterations.

• Customer-Centricity: The focus on user experience and partner website performance underscores a commitment to understanding and serving the needs of end-users and clients.

• Continuous Improvement: A culture that encourages ongoing learning, experimentation, and iterative optimization to achieve ever-better results.

• Collaboration: Strong emphasis on working effectively with cross-functional teams (marketing, account management, development) to achieve shared goals.

• Accountability: Taking ownership of client performance and personal contributions to success, with a focus on delivering measurable outcomes.

Collaboration Style:

• Proactive Communication: Engaging actively in team discussions, sharing insights, and providing regular updates on testing and optimization efforts.

• Cross-functional Integration: Working seamlessly with developers for implementation, designers for creative assets, and account managers for client strategy alignment.

• Feedback Loop: Openness to constructive feedback on designs, test plans, and performance analyses, fostering a culture of mutual learning and improvement.

• Solution-Oriented: A collaborative approach to problem-solving, brainstorming creative solutions to user experience challenges and conversion barriers.

📝 Enhancement Note: The company values align with typical high-performing marketing operations and growth teams, emphasizing data, collaboration, and results. Candidates who can demonstrate these values through their past experiences and communication style will be well-received. The remote environment necessitates a proactive and communicative collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX and CRO: Effectively integrating user experience best practices with the direct goal of conversion rate optimization, ensuring that improvements are both user-friendly and business-effective.

• Data Interpretation Complexity: Synthesizing insights from multiple data sources (analytics, heatmaps, user feedback) to form cohesive and actionable strategies.

• Client/Stakeholder Alignment: Communicating complex technical and analytical concepts to diverse stakeholders (clients, account managers, developers) and gaining buy-in for proposed changes.

• Rapid Iteration: The fast-paced nature of digital marketing and CRO requires continuous testing and adaptation to evolving user behaviors and market trends.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to learn and implement advanced testing methodologies, personalization strategies, and behavioral economics principles.

• UX Research Expansion: Deepening expertise in qualitative and quantitative user research methods, including user interviews, surveys, and card sorting.

• Industry Trends: Staying abreast of the latest developments in UX/UI design, web analytics, and conversion optimization through industry blogs, webinars, and conferences.

• Higher Education Market Insights: Gaining specialized knowledge of student acquisition strategies and the digital landscape within the higher education sector.

📝 Enhancement Note: This role presents a dynamic challenge for professionals eager to make a tangible impact on digital performance. The learning opportunities are significant, particularly for those looking to specialize in the intersection of UX, CRO, and data analytics within a specific industry vertical.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying A/B testing opportunities on a website. How do you prioritize which tests to run?" (Focus on data analysis, hypothesis generation, and impact assessment.)

• "How would you approach diagnosing a drop in conversion rate on a key landing page for one of our partner clients?" (Highlight your research methodology, data sources, and problem-solving approach.)

Company & Culture Questions:

• "What interests you about EducationDynamics and our mission in the higher education sector?" (Research the company's values, services, and impact.)

• "How do you approach collaboration with teams like developers and account managers?" (Emphasize your communication style and cross-functional teamwork experience.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each case study, focus on a clear narrative arc: Problem -> Process -> Solution -> Results. Keep descriptions brief and impactful.

• Data Visualization: Use charts, graphs, and key metrics to visually represent the success of your optimizations. Make the impact undeniable.

• Figma Showcase: Be prepared to briefly demonstrate your Figma skills if asked, perhaps by showing a specific mockup or prototype that highlights your design thinking.

• Q&A Readiness: Anticipate questions about your design choices, testing rationale, and how you handled challenges or unexpected results.

📝 Enhancement Note: Be prepared to demonstrate both your technical skills and your strategic thinking. Your portfolio is your primary tool, so ensure it's polished, data-rich, and tells a compelling story about your ability to drive measurable results through UX and CRO. Understanding the company's context in higher education marketing will also be beneficial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on paycomonline.net.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in UX design, CRO, A/B testing, and data analysis, with a focus on measurable results and website performance optimization. Select 2-3 of your strongest case studies that best align with the responsibilities outlined.

• Resume Optimization: Clearly articulate your experience with specific tools like Figma, Google Analytics, and any A/B testing platforms. Quantify achievements wherever possible (e.g., "Improved conversion rate by X%," "Reduced user drop-off by Y%").

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear communication of your process, rationale, and impact. Prepare answers to common UX/CRO strategy and behavioral questions.

• Company Research: Familiarize yourself with EducationDynamics' services, mission, and the higher education market. Understand how UX and CRO contribute to student acquisition and enrollment success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.