User Experience and Digital Product Designer

📍 Job Overview

Job Title: User Experience and Digital Product Designer

Company: Vestas

Location: Aarhus N, Denmark

Job Type: Full-Time

Category: Digital Product Design / User Experience

Date Posted: October 16, 2025

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop intuitive digital experiences focused on customer self-service for identity and access management.

• Drive continuous discovery activities to identify user needs, pain points, and opportunities within a complex B2B SaaS landscape.

• Collaborate within cross-functional product teams, acting as a key member of the Product Design Chapter.

• Contribute to a product-led organizational model focused on sustainable energy solutions.

📝 Enhancement Note: This role is positioned within Vestas' Digital Solutions department, specifically focusing on the Digital Customer Channels Product Design area. The emphasis on "User Management Solution" and "identity and access management" clearly defines the product domain, while the mention of a "product-led team" and "Product Design Chapter" indicates a modern, agile, and specialized design structure.

📈 Primary Responsibilities

• Lead and facilitate continuous discovery processes to deeply understand user needs, pain points, and opportunities related to identity and access management.

• Partner closely with the Product Manager and Lead Engineer (the "product trio") to conceptualize and design solutions that effectively support both customer and internal user journeys.

• Contribute to the design of a technically complex and business-critical product that enables seamless user onboarding, authentication, and account management.

• Develop and quality-assure UI components within Figma, ensuring consistency and adherence to design system principles.

• Translate user insights, product metrics, and behavioral data into actionable design solutions aligned with OKRs and product goals.

• Contribute to or help develop a comprehensive design system to ensure consistency and scalability across digital products.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on the full product design lifecycle, from early-stage discovery and research to detailed UI component development and system design. The focus on a "product trio" and "continuous discovery" suggests an agile and iterative design process common in modern SaaS environments.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for roles of this nature. A strong portfolio can often substitute for formal education.

Experience: 3+ years of professional experience in Product Design, UX Design, UX Research, or a similar role.

Required Skills:

• Proven experience as a Product Designer, UX Designer, or similar role.

• Demonstrated experience working in product-led environments and collaborating closely with Product Managers and Engineers.

• Expertise in designing for SaaS or complex B2B solutions.

• Proficiency in continuous discovery and user research methodologies.

• Advanced skills in Figma for creating and maintaining design components and prototypes.

• Experience designing within complex systems and intricate environments.

• Familiarity with utilizing product metrics and behavioral data to inform design decisions.

• Experience working with frameworks such as OKRs to align design with business objectives.

Preferred Skills:

• Experience contributing to or developing a design system.

• Background in identity and access management (IAM) solutions.

• Familiarity with Agile and Scrum methodologies.

• Understanding of front-end development principles to facilitate collaboration with engineers.

📝 Enhancement Note: The requirements strongly emphasize practical experience in SaaS and B2B contexts, alongside core UX/Product Design skills and tools like Figma. The explicit mention of OKRs and product metrics points towards a data-driven design approach, common in operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-4 comprehensive case studies demonstrating your end-to-end product design process, from initial research and problem definition to final solution and impact.

• Highlight projects that involved complex systems, B2B environments, or SaaS products, with a clear explanation of the problem, your role, design decisions, and outcomes.

• Include examples of user research conducted, including methodologies used and how insights were translated into design solutions.

• Present UI/UX designs created in Figma, showcasing your ability to build and maintain design components and potentially contribute to design systems.

Process Documentation:

• Be prepared to discuss your personal design process, including how you approach continuous discovery, user research, ideation, prototyping, and user testing.

• Articulate how you collaborate with Product Managers and Engineers within a product trio structure.

• Explain your approach to translating user needs and business requirements into intuitive and effective design solutions for complex systems.

📝 Enhancement Note: A strong portfolio is crucial for this role, especially given the emphasis on a "product-led team" and "Product Design Chapter." Candidates should be ready to detail their process, demonstrate their Figma proficiency, and illustrate how they use data and research to drive design outcomes in a B2B SaaS context.

💵 Compensation & Benefits

Salary Range: For a User Experience and Digital Product Designer with 3-5 years of experience in Aarhus, Denmark, the estimated annual salary range is generally between DKK 450,000 to DKK 650,000. This can vary based on the candidate's specific skills, interview performance, and the exact scope of responsibilities.

Benefits:

• Participation in Vestas' global pension scheme.

• Comprehensive health insurance and wellness programs.

• Opportunities for professional development and continuous learning within a dedicated Product Design Chapter.

• Access to a global organization focused on sustainable energy solutions.

• Flexible working arrangements within an on-site model, promoting work-life balance.

• Opportunity to work on impactful digital products that support a sustainable future.

Working Hours: The position is Full-Time, with standard working hours typically around 37-40 hours per week. While on-site, Vestas generally offers flexibility within the workday to accommodate personal needs and ensure efficient workflow.

📝 Enhancement Note: The salary estimate is based on current market data for experienced UX/Product Designers in Denmark, considering the cost of living and industry benchmarks for a company of Vestas' scale and industry. Benefits are inferred from typical offerings for full-time roles in multinational corporations within the EU.

🎯 Team & Company Context

🏢 Company Culture

Industry: Renewable Energy (Wind Turbines), Technology, Sustainable Solutions. Vestas is a global leader in the energy industry, focusing on designing, manufacturing, installing, and servicing wind turbines. This industry context means the company is driven by innovation, sustainability, and a long-term vision.

Company Size: Vestas is a large, global corporation with over 30,000 employees worldwide. This scale implies robust processes, opportunities for specialization, and a structured environment, while also fostering a sense of global community and impact.

Founded: Vestas was founded in 1945. This long history provides a foundation of expertise and stability, combined with a forward-looking approach to sustainable energy solutions.

Team Structure:

• The role sits within the "Digital Solutions & Development" department, specifically in "Digital Solutions > Digital Customer Channels Product Design."

• You will be part of the "Product Design Chapter," indicating a community of practice for designers focused on craftsmanship, peer learning, and knowledge sharing.

• Collaboration is structured around "cross-functional product teams," likely organized into "product trios" (Product Manager, Lead Engineer, Product Designer).

Methodology:

• The company is evolving towards a "fully product-led model," emphasizing user-centricity and data-driven decision-making.

• Design processes will involve "continuous discovery" and "experimentation" within an agile framework.

• Emphasis is placed on translating "user insights" and "product metrics" into actionable design solutions.

• OKRs are used to align design efforts with broader product and business goals.

Company Website: https://www.vestas.com/

📝 Enhancement Note: Vestas' commitment to sustainability and its position as an industry leader in renewable energy are key cultural drivers. The move towards a "product-led model" and the establishment of a "Product Design Chapter" signal a modern, collaborative, and user-focused approach to digital product development.

📈 Career & Growth Analysis

Operations Career Level: Specialist. This role is for an experienced individual contributor who can independently drive design initiatives within their product area. It sits beyond entry-level and focuses on deep expertise in product design and UX.

Reporting Structure: You will report into the Product Design Chapter Lead, Lenette Bach Pedersen. Day-to-day work will be within a dedicated cross-functional product team focused on the User Management Solution.

Operations Impact: As a Product Designer shaping the User Management Solution, your work directly impacts the customer's initial and ongoing experience with Vestas' digital platforms. Intuitive identity and access management are foundational to customer engagement, data security, and overall satisfaction, thereby contributing significantly to the company's digital strategy and customer retention.

Growth Opportunities:

• Skill Specialization: Deepen expertise in identity and access management design, UX research, or design system development.

• Leadership Potential: Progress into Senior Designer roles, lead design initiatives, or mentor junior designers within the Product Design Chapter.

• Cross-Functional Exposure: Gain broader understanding of engineering processes, product management strategies, and business objectives across different digital product areas.

• Industry Impact: Contribute to solutions that directly support the global transition to sustainable energy, offering a unique sense of purpose.

• Learning & Development: Benefit from a culture that values learning, with opportunities for workshops, conferences, and peer-to-peer knowledge sharing within the Design Chapter.

📝 Enhancement Note: The "Specialist" level implies a focus on executing and refining design processes rather than managing teams, but with significant autonomy and impact. Growth opportunities are clearly defined within both design craft and potential leadership within the growing product organization.

🌐 Work Environment

Office Type: On-site. The role is based in Aarhus, Denmark, emphasizing close collaboration with the product team. While on-site, Vestas likely promotes a hybrid approach within the office setting, balancing focused work with collaborative interactions.

Office Location(s): Aarhus, Denmark. The company also has an office in Copenhagen, which may be visited as part of the role's travel requirements.

Workspace Context:

• The workspace in Aarhus is designed to foster collaboration within cross-functional product teams and the broader Product Design Chapter.

• Expect access to standard design tools and technology, with Figma being a primary tool for UI design and component development.

• Opportunities for regular interaction with Product Managers, Engineers, and fellow designers will be a key aspect of the daily work environment.

• The environment is structured around a product-led model, encouraging autonomy and proactive contribution.

Work Schedule: Full-time, likely around 37-40 hours per week. While the role is on-site, Vestas generally allows for flexibility in daily scheduling to support work-life balance and efficient workflow, provided core collaboration times are met.

📝 Enhancement Note: The "on-site" requirement in Aarhus, with potential travel to Copenhagen, suggests a commitment to in-person collaboration and team cohesion, which is often valued in design-heavy roles for spontaneous ideation and feedback.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or a recruiter will review your application and CV, focusing on alignment with the core requirements.

2. Hiring Manager/Chapter Lead Interview: A conversation with Lenette Bach Pedersen (Chapter Lead) to assess your experience, design philosophy, collaboration style, and suitability for the Product Design Chapter.

3. Portfolio Review & Design Exercise: You will likely be asked to present your portfolio, discussing 1-2 key case studies in detail. A practical design exercise or a take-home challenge may be assigned to evaluate your problem-solving skills, design process, and Figma proficiency in a relevant context (e.g., designing a user onboarding flow for an identity management system).

4. Cross-Functional Team Interview: An interview with members of the product trio (Product Manager, Lead Engineer) and potentially other designers to evaluate your ability to collaborate, communicate technical concepts, and integrate into the team.

5. Final Interview: May involve a senior leader or department head for a final assessment of cultural fit and strategic alignment.

Portfolio Review Tips:

• Storytelling: Structure your case studies to tell a compelling story about the problem, your process, your unique contributions, and the impact of your solutions.

• Process Focus: Clearly articulate your design process, emphasizing continuous discovery, user research, and data-driven decision-making.

• Figma Examples: Showcase your Figma skills, including component libraries, interactive prototypes, and how you collaborate within the tool.

• Quantify Impact: Wherever possible, use metrics (e.g., conversion rates, task completion times, user satisfaction scores) to demonstrate the success of your designs.

• Tailor to Vestas: Briefly research Vestas' digital presence and their mission; subtly weave in how your skills can contribute to their goals, especially in the context of identity and access management.

Challenge Preparation:

• Be ready for a practical design challenge that might involve improving an existing user flow or designing a new feature for a hypothetical user management system.

• Focus on demonstrating your thought process, not just the final UI. Explain your assumptions, research approach, and design rationale.

• Practice articulating trade-offs and justifying your design decisions clearly and concisely.

📝 Enhancement Note: The interview process is expected to be thorough, with a strong emphasis on portfolio presentation and practical design skills validation, reflecting the importance of design craftsmanship in a specialized chapter.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and component building. Proficiency in creating and managing design systems within Figma is highly beneficial.

• User Research Tools: Experience with tools for surveys, interviews, usability testing (e.g., UserTesting.com, SurveyMonkey, Maze).

• Collaboration Tools: Familiarity with platforms like Jira and Confluence for working within agile teams and documenting processes.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Google Analytics, Amplitude, Mixpanel for tracking user behavior and product metrics.

• Data Visualization Tools: Ability to interpret data from dashboards, potentially using tools like Tableau or Power BI, to inform design decisions.

CRM & Automation:

• While not a direct CRM role, understanding how user management integrates with CRM systems (e.g., Salesforce) and related automation workflows is advantageous for context.

📝 Enhancement Note: Figma is explicitly mentioned, making it a non-negotiable skill. The other tools listed represent common technologies used in product-led, data-driven digital product development environments, particularly for roles that influence user experience and business outcomes.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs as the primary driver for design decisions.

• Collaboration: Strong emphasis on working effectively within cross-functional teams and the Product Design Chapter, valuing diverse perspectives.

• Continuous Learning & Growth: A proactive approach to skill development, knowledge sharing, and refining one's craft through experimentation and feedback.

• Impact & Sustainability: A drive to create solutions that not only meet user needs but also contribute to Vestas' mission of powering a sustainable energy future.

• Efficiency & Craftsmanship: A dedication to producing high-quality, well-crafted designs that are both intuitive and technically sound.

Collaboration Style:

• Product Trio Partnership: Close, daily collaboration with Product Managers and Lead Engineers to ensure design solutions are aligned with product strategy and technical feasibility.

• Chapter-Based Learning: Active participation in the Product Design Chapter for knowledge sharing, peer reviews, mentorship, and collective problem-solving.

• Cross-Functional Integration: Working seamlessly with stakeholders across different departments to gather insights and communicate design direction.

• Feedback Culture: Openness to giving and receiving constructive feedback to continuously improve designs and processes.

📝 Enhancement Note: Vestas' emphasis on a "product-led model" and its "product-led team" structure suggest a culture that empowers individuals and teams to take ownership and drive outcomes. The "Product Design Chapter" explicitly highlights a value placed on design expertise and community.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex B2B Landscape: Navigating the intricacies of enterprise-level identity and access management, which often involves diverse user roles, strict security requirements, and legacy system integrations.

• Balancing User Needs vs. Business Requirements: Effectively mediating between sophisticated customer needs and stringent internal security/compliance mandates.

• Design System Maturity: Contributing to or further developing a design system in a large organization can be complex, requiring consensus-building and consistent application.

• Global User Base: Designing for a diverse global customer base with varying technical literacy and cultural expectations.

Learning & Development Opportunities:

• Advanced UX Research: Opportunities to refine and expand expertise in quantitative and qualitative user research methodologies.

• Design Systems Expertise: Deepen knowledge in building, scaling, and governing design systems.

• Product Strategy Alignment: Gain a stronger understanding of how design contributes to broader product-led strategies and OKRs.

• Industry Conferences & Training: Potential for attending relevant UX, product design, or renewable energy industry events.

• Mentorship: Access to experienced designers within the Product Design Chapter for guidance and career development.

📝 Enhancement Note: The challenges identified are typical for a UX/Product Designer working on critical infrastructure components within a large B2B company, offering significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conducting continuous discovery on a complex B2B product like a user management system. What methods would you prioritize?"

• "How do you balance the needs of different user groups (e.g., end-customers, internal administrators) when designing an identity and access management solution?"

• "Walk us through a time you used product metrics or behavioral data to significantly influence a design decision. What was the outcome?"

Company & Culture Questions:

• "What interests you about Vestas and our mission to drive sustainable energy?"

• "How do you see yourself contributing to our Product Design Chapter and our product-led approach?"

Portfolio Presentation Strategy:

• Case Study Deep Dive: Select 1-2 case studies that best represent your experience with complex systems, B2B SaaS, and your end-to-end design process.

• Visual Storytelling: Use Figma prototypes and high-fidelity mockups to visually guide the interviewer through your design solutions.

• Process Explanation: Clearly articulate your steps: problem definition, research methods, ideation, iteration, and final solution.

• Role Clarity: Explicitly state your contributions if it was a team project.

• Impact Metrics: Be ready to discuss the measured impact of your designs, even if it's based on research or projected outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, data-informed, and collaborative design process, with a clear ability to articulate design decisions and their impact, particularly within complex B2B contexts.

📌 Application Steps

To apply for this User Experience and Digital Product Designer position:

• Submit your application through the provided career portal link.

• Tailor your CV: Highlight your experience in Product Design, UX Design, Figma, SaaS, B2B solutions, and any experience with identity/access management or complex systems. Quantify achievements where possible.

• Prepare your portfolio: Ensure it showcases 3-4 strong case studies that demonstrate your end-to-end design process, Figma proficiency, and experience with user research and data-driven design.

• Research Vestas: Understand their mission, values, and digital product offerings, particularly concerning their customer-facing solutions.

• Practice your presentation: Be ready to articulate your design process and case studies clearly and concisely, demonstrating your collaborative approach and problem-solving skills.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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