[UPLIVE Team] GRAPHIC DESIGNER

📍 Job Overview

Job Title: GRAPHIC DESIGNER
Company: Amanotes
Location: Ho Chi Minh City, Vietnam
Job Type: Full-time
Category: Creative & Media / Art & Design / Technology
Date Posted: December 25, 2025
Experience Level: 2-5 Years
Remote Status: Hybrid

🚀 Role Summary

• This role is a hybrid position, blending on-site work with remote flexibility, offering a balance for creative professionals.
• The Graphic Designer will be instrumental in creating visually compelling assets for game store kits and advertising campaigns, directly impacting user acquisition and engagement.
• A key aspect of this role involves leveraging and exploring cutting-edge AI design tools to enhance creative output and optimize workflow efficiencies.
• Success in this position requires a strong portfolio showcasing 2D art, video design, or AI-hybrid work, demonstrating technical proficiency and creative vision.

📝 Enhancement Note: While the core of this role is graphic design, the emphasis on AI tools, game aesthetics, and ad production positions it within a specialized niche of creative operations, particularly concerning Go-To-Market (GTM) execution and digital asset management for user acquisition.

📈 Primary Responsibilities

• Creative Production & Asset Development:
  • Produce and design high-quality 2D/3D graphic assets tailored for game store kits and advertising campaigns, ensuring strong alignment with game aesthetics.
  • Resize and iterate store kit assets (Icons, Screenshots, Featured Images) according to Creative Briefs, incorporating compelling and eye-catching game graphics.
  • Design and resize banner advertisements for various marketing campaigns.
  • Create design materials for ad production, including in-game elements, backgrounds, characters, outfits, and props.
  • Actively contribute creative ideas and business performance insights, working closely with Creative Strategists and User Acquisition (UA) teams to deliver design outputs efficiently with minimal feedback.
• AI Design Tool Exploration & Integration:
  • Continuously research and evaluate new AI design, motion, and production tools.
  • Test new AI models, documenting their pros and cons for team adoption and knowledge sharing.
  • Propose and implement AI tools that demonstrably improve speed, quality, or workflow efficiency.
  • Benchmark the team's AI-assisted output against industry standards and competitor workflows.
• Asset Library Management:
  • Curate and maintain a comprehensive library of prompts, assets, style references, and reusable design components.
  • Organize an internal prompt library featuring characters, icons, and layouts to facilitate efficient content creation.
  • Document best practices for consistent and effective AI-assisted design processes.
• Creative Research & Trend Analysis:
  • Explore emerging art styles, visual directions, and innovative format ideas for creative assets.
  • Test and integrate emerging aesthetics such as anime, stylized 3D, flat 2D, and video loops.
  • Bring fresh creative angles to campaigns, inspired by current trends and advancements in AI technology.

📝 Enhancement Note: The responsibility to "execute the task without depending on the brief, you will actively contribute ideas, your context of business performance, and deliver design output within shortest time and minimal feedback" indicates a need for proactive problem-solving and a data-informed approach, common in operations roles focused on efficiency and performance.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Game Art, or a related field is preferred; rising seniors or recent graduates are also encouraged to apply.

Experience:

• Minimum of 2 years of professional experience in multimedia design software and creative asset production.
• Demonstrated experience working within fast iteration cycles and meeting tight deadlines.
• Proven ability to research materials independently and follow provided briefs effectively.

Required Skills:

• Multimedia Design Software Proficiency: Expert-level skills in Photoshop, After Effects, Premiere Pro, and Illustrator are essential for creative asset creation and manipulation.
• AI Design Tool Familiarity: Hands-on experience with AI tools such as Nano Banana Pro, ChatGPT, Midjourney/NB, Runway, and other video AI tools is required.
• Creative Production: Ability to produce high-quality 2D/3D graphic assets, store kits, and ad creatives that align with specific game aesthetics and marketing objectives.
• Asset Management: Experience in curating, organizing, and maintaining digital asset libraries and prompt libraries for efficient workflow.
• Fast Learner & Adaptability: Demonstrated capacity to quickly learn and master new AI tools and editing techniques, adapting to evolving technologies and creative trends.
• Attention to Detail: Meticulous approach to design, ensuring accuracy in resizing, iteration, and adherence to creative briefs.
• Curiosity & Proactiveness: An inquisitive mindset eager to explore new art styles, trends, and AI capabilities, coupled with a proactive approach to problem-solving and idea generation.

Preferred Skills:

• Game Aesthetics Understanding: A keen eye for game art styles and the ability to translate them into compelling store kits and ad assets.
• User Acquisition (UA) Marketing: Familiarity with UA campaign goals and the types of creative assets that drive performance.
• Motion Graphics & Animation: Experience in creating dynamic and engaging motion graphics or short animations.
• Cross-functional Collaboration: Ability to work effectively with Creative Strategists, UA teams, and other stakeholders.

📝 Enhancement Note: The emphasis on AI tools and their practical application in a fast-paced GTM environment suggests that candidates with a foundational understanding of how creative assets impact business performance metrics (like CPI, conversion rates) will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Excellence: A strong portfolio showcasing a range of high-quality 2D art, 3D art, video design, or AI-hybrid work that demonstrates creative flair and technical skill.
• Process Optimization Examples: Include case studies or examples that highlight how you've used design tools or processes to improve efficiency, reduce feedback loops, or achieve specific business objectives.
• AI Tool Integration: Showcase projects where AI tools were leveraged to enhance creativity, speed up production, or explore novel design solutions. Document the process and the impact.
• Versatility: Demonstrate the ability to adapt design styles to various game aesthetics and marketing campaign needs, including store kits and ad creatives.

Process Documentation:

• Workflow Design: Be prepared to discuss your design workflow, particularly how you manage multiple projects, iterate on designs, and collaborate with teams.
• AI Tool Implementation: Document your approach to researching, testing, and implementing new AI tools, including how you would assess their effectiveness and integrate them into existing pipelines.
• Performance Measurement: While not a direct analytics role, understand how your creative output contributes to business performance metrics and be ready to discuss how you've contributed to successful campaigns through design.

📝 Enhancement Note: For this role, the portfolio isn't just about showcasing finished work but also demonstrating a strategic approach to design that incorporates efficiency, adaptability, and an understanding of emerging technologies like AI. Candidates should be ready to articulate the "why" and "how" behind their design choices and process.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Ho Chi Minh City, Vietnam, and considering the hybrid work arrangement and specialized AI skill requirements, a competitive annual salary range of approximately 200,000,000 VNĐ to 450,000,000 VNĐ is estimated. This range can vary based on the candidate's specific experience, portfolio strength, and proficiency with AI tools.

Benefits:

• Financial Incentives:
  • Competitive salary with 100% salary during the probation period.
  • Performance bonus, with 30% of company profit shared with no cap.
• Comprehensive Health & Wellness:
  • Full Social, Health, and Unemployment Insurance (SHUI) as per Vietnamese Law.
  • Premium Private Medical Insurance and annual health check-ups.
  • Annual flexi-budget of 9,400,000 VNĐ for well-being and personal development.
• Time Off & Flexibility:
  • Minimum of 12 days paid annual leave.
  • 10 days paid sick leave.
  • 12 days of work-from-home per year, offering a hybrid work arrangement.
• Daily Perks:
  • Free daily lunch with over 10 menu options.
  • Complimentary daily F&B: Snacks, juice, beverages, and tea-time.
• Professional Development & Enrichment:
  • Monthly/bi-monthly team activity allowance.
  • Company learning trips to countries with high profit (e.g., Korea, Japan).
  • Sponsored sports activities (badminton, soccer, etc.).
  • Sponsored overseas conferences and industry events for all levels.
• Work Environment:
  • Modern equipment and AI tools provided.

Working Hours:

• Standard full-time role, estimated at 40 hours per week, with a hybrid arrangement allowing for 12 work-from-home days annually.

📝 Enhancement Note: The extensive benefits package, including a significant profit-sharing bonus, flexible budget, and international learning opportunities, suggests a company that invests heavily in employee well-being and professional growth, aligning with a culture that values long-term talent development. The "no cap" on profit sharing is a strong indicator of performance-driven incentives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on mobile games and applications. Amanotes is a leading mobile game publisher with a strong presence in the music game genre. Company Size: Amanotes is a significant player in its industry, likely employing several hundred to over a thousand employees globally, indicating a structured yet dynamic work environment. Founded: Founded in 2014, Amanotes has established itself as a prominent entity in the mobile entertainment space, demonstrating consistent growth and innovation over the past decade.

Team Structure:

• Creative Team: The Graphic Designer will be part of a talented in-house Creative Team, working alongside Creative Strategists and UA specialists.
• Reporting Structure: Likely reports to a Creative Lead or Art Director within the Creative Team, with close collaboration with User Acquisition (UA) and product teams.
• Cross-functional Collaboration: Strong emphasis on collaboration with UA teams to ensure creative assets meet performance goals, and with game development teams to maintain aesthetic consistency.

Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes producing assets that perform well in user acquisition campaigns, suggesting a data-informed approach to design and iteration.
• Agile Workflow: The need to work under "fast iteration cycles and tight deadlines" points to an agile development and marketing process.
• AI-First Innovation: A proactive approach to integrating and exploring AI tools to enhance efficiency, quality, and creative possibilities.

Company Website: https://amanotes.com/

📝 Enhancement Note: Amanotes' focus on mobile games, particularly music games, means the creative team operates in a highly competitive and visually driven market. The integration of AI tools suggests a forward-thinking culture that embraces technological advancements to maintain a competitive edge in user acquisition and product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, suitable for individuals with 2-5 years of experience. It offers a pathway for growth beyond pure design execution towards more strategic creative roles or specialization in AI-assisted design. Reporting Structure: The Graphic Designer will report to a Creative Lead or Manager within the Creative Team. Collaboration will extend across departments, including User Acquisition (UA) and potentially Product Management, providing exposure to different facets of the GTM strategy. Operations Impact: The Graphic Designer's work directly impacts key business metrics such as user acquisition costs (CPI), conversion rates for app store listings, and overall campaign effectiveness. High-performing creative assets are crucial for a successful GTM strategy in the mobile gaming industry.

Growth Opportunities:

• AI Specialization: Deepen expertise in AI design tools, potentially becoming a go-to expert for AI-driven creative solutions within the company.
• Creative Strategy: Transition into a Creative Strategist role, focusing more on ideation, campaign planning, and performance analysis of creative assets.
• Team Leadership: As experience grows, opportunities may arise to mentor junior designers or lead specific creative projects.
• Cross-Departmental Mobility: Gain insights into UA, product marketing, and game development, potentially leading to roles in those areas.
• Industry Exposure: Sponsored participation in international conferences provides exposure to global trends and networking opportunities.

📝 Enhancement Note: The explicit mention of exploring new AI tools and benchmarking outputs suggests a deliberate strategy to build internal expertise in this rapidly evolving field. This presents a unique growth trajectory for designers looking to combine traditional creative skills with cutting-edge technology.

🌐 Work Environment

Office Type: The company offers a hybrid work model, combining in-office collaboration with remote flexibility. This suggests a modern approach to work that balances team synergy with individual autonomy. Office Location(s): Ho Chi Minh City, Vietnam. This location is a vibrant hub for technology and business in Southeast Asia. Workspace Context:

• Collaborative Environment: The hybrid model likely encourages focused work at home and collaborative sessions, brainstorming, and team meetings in the office.
• Operations Tools & Technology: Access to modern equipment and advanced AI tools is explicitly provided, ensuring designers have the necessary resources to excel.
• Team Interaction: Opportunities for regular interaction with the Creative Team, UA specialists, and other colleagues, fostering a strong sense of community and shared purpose.

Work Schedule: A standard full-time schedule (approximately 40 hours/week) is expected, with the flexibility of 12 work-from-home days per year. This allows for structured work while accommodating personal needs and optimizing productivity.

📝 Enhancement Note: The hybrid model, coupled with provided modern equipment and AI tools, indicates an environment that supports efficiency and innovation. The provision of 12 WFH days suggests a measured approach to remote work, likely designed to maintain team cohesion while offering flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of resume and portfolio.
• Portfolio Showcase: A dedicated session to present your portfolio, highlighting key projects, design process, and specifically, any work involving AI tools or demonstrating efficiency improvements.
• Technical Assessment: Potential for a design challenge or practical test related to creating assets for game store kits or ads, possibly incorporating AI elements.
• Behavioral & Cultural Fit: Interviews to assess soft skills such as adaptability, proactiveness, feedback reception, and curiosity, as well as alignment with Amanotes' company culture and values.
• Team/Manager Interviews: Meetings with the hiring manager and potential team members to discuss role expectations, collaboration, and career growth.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've effectively utilized AI tools. Explain the problem, the AI solution, your role, and the outcome (e.g., time saved, quality improved, new creative avenues explored).
• Demonstrate Process: For each project, briefly explain your thought process, the brief, your iteration steps, and how you incorporated feedback. This shows your problem-solving approach.
• Focus on Performance: If possible, include examples where your creative work contributed to specific business metrics (e.g., higher click-through rates, better conversion). Quantify impact where feasible.
• Tailor to Amanotes: Research Amanotes' games and marketing campaigns. Showcase work that aligns with their aesthetic and target audience.
• Video & Motion Assets: If you have experience with video design or motion graphics, ensure these are prominently featured, as they are crucial for ad production.

Challenge Preparation:

• AI Tool Proficiency: Be ready to discuss your experience with specific AI tools and potentially demonstrate basic functionalities or workflows.
• Rapid Iteration: Practice creating multiple variations of an asset quickly, simulating the fast-paced environment.
• Brief Interpretation: Be prepared to interpret a brief and translate it into creative concepts and assets efficiently.
• Aesthetic Alignment: Understand the visual language of mobile games and how to adapt it for different platforms (store kits vs. ads).

📝 Enhancement Note: The emphasis on AI tools in the portfolio review and potential challenges means candidates should not only be proficient designers but also adept at integrating and articulating the value of these new technologies. Demonstrating a proactive approach to learning and applying AI is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: Essential for 2D asset creation, image manipulation, and store kit asset design.
  • After Effects: Crucial for creating dynamic ad creatives, motion graphics, and video assets.
  • Premiere Pro: Used for video editing and assembling ad content.
  • Illustrator: For vector graphics, logos, and scalable design elements.
• AI Design & Content Generation Tools:
  • Nano Banana Pro: Specific AI tool mentioned, requiring familiarity.
  • ChatGPT: For prompt generation, text-based creative ideation, and potentially scriptwriting for ads.
  • Midjourney/NB: For AI image generation, concept art, and asset creation.
  • Runway: Advanced AI video editing and generation tool.
  • Other Video AI Tools: General familiarity with emerging AI video production software.

Analytics & Reporting:

• While not an analytics role, understanding how to interpret basic performance data from ad campaigns (e.g., CTR, conversion rates) to inform creative decisions will be beneficial.

CRM & Automation:

• Not directly specified, but familiarity with project management tools for tracking creative requests and feedback (e.g., Asana, Trello, Jira) may be advantageous.

📝 Enhancement Note: The explicit mention of specific AI tools like "Nano Banana Pro" and "Midjourney/NB" indicates a strong preference for candidates who have practical, hands-on experience with these particular platforms, rather than just general knowledge of AI image generation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing creative boundaries, exploring new art styles, and leveraging emerging technologies like AI to produce unique and impactful designs.
• Performance-Driven: While creative, the designs must serve a purpose, contributing to user acquisition and business growth. This implies a focus on effectiveness and results.
• Collaboration & Ownership: Encouraging teamwork, open feedback, and a proactive "can-do" attitude where individuals take responsibility for tasks and drive them to completion.
• Continuous Learning: A culture that values curiosity, adaptability, and a commitment to upgrading skills, especially in rapidly evolving areas like AI design and creative trends.
• Efficiency & Speed: Operating in a fast-paced environment requires a dedication to producing high-quality work quickly and with minimal revision cycles.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Creative Strategists and UA teams is essential to ensure creative output aligns with marketing objectives and performance goals.
• Feedback Exchange: An open and constructive environment for giving and receiving feedback, facilitating rapid iteration and continuous improvement of designs.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, particularly around new AI tools and creative techniques, to elevate the entire team's capabilities.

📝 Enhancement Note: The values highlight a dynamic and results-oriented creative environment. The emphasis on "ownership mindset" and "proactive in asking questions" suggests a culture that empowers individuals while expecting accountability and a proactive contribution to team goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast pace of AI tool development and effectively integrating new technologies into existing workflows can be challenging.
• Balancing Creative Vision with Performance Metrics: Ensuring creative output is both aesthetically compelling and demonstrably effective in driving user acquisition and engagement.
• Fast Iteration Cycles: Consistently producing high-quality assets under tight deadlines requires strong time management and efficient workflows.
• Maintaining Aesthetic Consistency: Adapting design styles to match diverse game aesthetics and campaign requirements while upholding brand integrity.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become a specialist in cutting-edge AI design tools, gaining a highly sought-after skill set.
• Creative Strategy Exposure: Gain deeper insights into user acquisition strategies and how creative assets directly impact campaign performance.
• Industry Event Participation: Sponsored attendance at international conferences provides exposure to global trends, networking, and professional development.
• Cross-functional Skill Development: Learning from UA and product teams can broaden understanding of the broader GTM strategy and product lifecycle.
• Leadership Potential: Opportunities to mentor junior designers or lead creative initiatives as experience grows.

📝 Enhancement Note: The role is designed for individuals who thrive in a dynamic environment and are eager to learn. The challenges are directly tied to the growth opportunities, particularly in the burgeoning field of AI-assisted creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design project's efficiency or outcome. What was the tool, your process, and the result?" (Focus on AI integration and impact.)
• "How do you approach creating assets for a new game that require a specific aesthetic, like anime or stylized 3D, when you haven't worked with it extensively before?" (Assess research, adaptability, and creative problem-solving.)
• "Imagine you have a tight deadline for a set of ad banners. How would you prioritize your tasks and ensure quality while working under pressure?" (Evaluate time management, prioritization, and efficiency.)

Company & Culture Questions:

• "What interests you most about Amanotes and our approach to mobile gaming and creative production?" (Showcase research and genuine interest.)
• "How do you handle constructive criticism on your designs, and how do you incorporate feedback into your work?" (Assess openness to feedback and collaborative spirit.)
• "Given our focus on performance marketing, how do you see your graphic design skills contributing directly to user acquisition success?" (Connect creative output to business impact.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, outline the objective (brief), your approach (process, tools used, challenges), and the outcome (results, learnings).
• Emphasize AI Contribution: Clearly delineate where and how AI tools were used. Quantify benefits like time saved, increased output, or novel creative solutions.
• Showcase Versatility: Ensure your portfolio demonstrates your ability to adapt to different styles and asset types (store kits, banners, in-game elements).
• Be Ready for Live Exercises: Prepare for potential short design challenges or discussions about visual problem-solving on the spot.
• Highlight Proactiveness: Share examples of when you went beyond the brief, suggested improvements, or took initiative in your previous roles.

📝 Enhancement Note: The interview process heavily weighs practical application of skills, particularly with AI tools, and the ability to connect creative work to business objectives. Candidates should be prepared to articulate their process and demonstrate their proactive, learning-oriented mindset.

📌 Application Steps

To apply for this Graphic Designer position at Amanotes:

• Click the application button on the job board or contact talent acquisition directly at [email protected].
• Curate Your Portfolio: Select your strongest 2D, 3D, video, or AI-hybrid design projects that best represent your skills and adaptability. Specifically highlight any work that demonstrates the use of AI tools for efficiency or creative enhancement, and tailor examples to the mobile gaming aesthetic.
• Optimize Your Resume: Ensure your resume clearly outlines your experience with multimedia design software (Photoshop, After Effects, etc.) and any specific AI tools mentioned (Midjourney, Runway, ChatGPT, Nano Banana Pro). Use keywords from the job description like "Creative Production," "Asset Library," and "AI Design Tools."
• Prepare Your Narrative: Practice discussing your portfolio projects, focusing on your design process, how you handled feedback, and specifically, how you leveraged AI tools. Be ready to articulate the business impact of your creative work.
• Research Amanotes: Familiarize yourself with Amanotes' games, their marketing campaigns, and their company culture. Understand their target audience and aesthetic preferences to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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