UI UX Designer

📍 Job Overview

Job Title: UI/UX Designer
Company: SuperPlay
Location: Tel Aviv-Yafo, Tel Aviv District, Israel
Job Type: Full-Time
Category: Creative & Media / Art & Design / Technology
Date Posted: September 30, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• Conceptualize, design, and illustrate high-quality UI assets and interfaces that align with the visual language of SuperPlay's mobile games, particularly within the casual gaming genre.
• Apply critical thinking and a strong understanding of UX principles to solve complex design challenges, translating ideas into tangible solutions through sketches, wireframes, mockups, and storyboards.
• Foster seamless collaboration with cross-functional art and product teams to ensure the delivery of cohesive, engaging, and intuitive player experiences that drive player retention and satisfaction.
• Adapt quickly to a fast-paced, innovative environment, effectively managing priorities, meeting aggressive deadlines, and maintaining high standards of quality, responsibility, and communication.
• Leverage a solid foundation in art and design fundamentals, including color theory, perspective, composition, and shape language, to create visually compelling and user-centered game interfaces.

📝 Enhancement Note: The role is specifically focused on UI/UX design for casual mobile gaming, with a strong emphasis on visual asset creation and player engagement. The fast-paced nature of the company and its recent Disney collaboration suggest a need for adaptability and a keen eye for detail in translating established IPs into engaging game interfaces.

📈 Primary Responsibilities

• Design and illustrate visually appealing and functional UI elements, game interfaces, and in-game assets that adhere to SuperPlay's established visual style and brand guidelines.
• Develop user flows, wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design concepts and user experience flows to stakeholders.
• Conduct user research and usability testing (informally or formally) to gather insights and iterate on designs, ensuring an intuitive and enjoyable player experience.
• Collaborate closely with game designers, artists, and engineers to translate game mechanics and product requirements into compelling and user-friendly interfaces.
• Participate in brainstorming sessions and contribute creative ideas for new game features, art styles, and overall player experience enhancements.
• Manage multiple design projects simultaneously, prioritizing tasks, and ensuring timely delivery of high-quality assets within project timelines.
• Maintain a strong understanding of current mobile gaming trends, UI/UX best practices, and competitor analysis to inform design decisions and maintain a competitive edge.
• Uphold and champion design quality, consistency, and user-centricity throughout the entire game development lifecycle.

📝 Enhancement Note: While the raw description emphasizes illustration and asset creation, the "UX concepts" mention implies a broader responsibility for user flow and interaction design. The collaboration with "product teams" suggests involvement in feature conceptualization and iteration based on business objectives and player feedback.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is highly beneficial. Experience: 2-5 years of professional experience in UI/UX design, with a significant focus on mobile gaming.

Required Skills:

• High-quality portfolio showcasing UI work in casual mobile gaming style: This is a critical, non-negotiable requirement. The portfolio must demonstrate proficiency in designing for mobile-first, casual game experiences.
• Excellent knowledge of Adobe Photoshop (PS): Proficiency in creating, editing, and optimizing visual assets for mobile interfaces.
• Fluent English (verbal and written): Essential for effective communication within a diverse, international team and for understanding project briefs.
• Versatility and Adaptability: Ability to thrive in a fast-paced, dynamic environment where rapid iteration and innovation are common.
• Efficiency in UX & UI Design: Capability to conceptualize UX flows and design UI elements with equal skill and effectiveness.
• Goal-Oriented Team Player: Proven ability to collaborate effectively with others, meet deadlines, and contribute to team success.
• Strong grasp of Art & Design Fundamentals: Solid understanding of color theory, perspective, composition, and shape language to create aesthetically pleasing and functional designs.

Preferred Skills:

• Experience with other design and prototyping tools (e.g., Figma, Sketch, Adobe XD).
• Familiarity with game development engines (e.g., Unity, Unreal Engine) and their UI implementation pipelines.
• Experience designing for diverse player demographics and understanding player psychology in gaming.
• Basic understanding of animation principles for UI elements.
• Experience working with established intellectual properties (like Disney) and translating them into game interfaces.

📝 Enhancement Note: The emphasis on "casual mobile gaming style" in the portfolio requirement is paramount. The company's recent Disney collaboration suggests that candidates with experience adapting existing IPs or working with licensed content will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate UI Design for Casual Mobile Games: Showcase specific examples of user interfaces, screens, and in-game assets designed for mobile casual games, highlighting the unique visual and interaction patterns of this genre.
• Illustrate Design Process & Problem-Solving: Include case studies or project breakdowns that detail the design thinking process, from initial concept and sketching to wireframing, prototyping, and final UI asset creation. Clearly articulate how design challenges were identified and solved.
• Showcase Visual Design Skills: Present a range of high-quality visual assets, demonstrating strong command over color, composition, typography, and shape language relevant to game aesthetics.
• Highlight Collaboration & Iteration: Include examples where design work was iterated upon based on feedback from art, product, or playtesting, demonstrating adaptability and a collaborative approach.
• Evidence of Adobe Photoshop Proficiency: Ensure portfolio pieces reflect advanced usage of Photoshop for asset creation, manipulation, and optimization.

Process Documentation:

• Workflow Design: Be prepared to discuss your personal design workflow, from understanding project briefs to delivering final assets, and how you ensure efficiency and quality at each stage.
• System Integration: Articulate how your UI designs integrate with game mechanics and backend systems, considering user flow and interactive elements.
• Performance Measurement: While not explicitly stated, be ready to discuss how you might measure the success of UI/UX designs in a gaming context (e.g., player engagement, retention, conversion rates for in-app purchases).

📝 Enhancement Note: The portfolio is the single most crucial element for this role. It must directly reflect experience in casual mobile gaming UI. Candidates should be prepared to walk through their process and decision-making for specific portfolio pieces.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UI/UX Designer with 2-5 years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪180,000 - ₪280,000 ILS. This range accounts for the specific skill set (mobile gaming UI/UX, Adobe Photoshop proficiency) and the company's position as a leading mobile gaming developer.

Benefits:

• Competitive Salary: As indicated by the estimated range, reflecting the value placed on experienced design talent.
• Health Insurance: Comprehensive medical coverage, likely including dental and vision benefits.
• Paid Time Off: Generous vacation days, sick leave, and public holidays, in line with Israeli labor laws.
• Professional Development: Opportunities for learning and growth, potentially including access to design courses, workshops, and industry conferences.
• Team Events & Social Activities: Regular company-sponsored events and social gatherings to foster team camaraderie and a positive work environment.
• Modern Office Environment: A well-equipped and collaborative workspace located in Tel Aviv.
• Stock Options/Bonuses: Potential for performance-based bonuses or stock options, common in growing tech and gaming companies.

Working Hours: The standard working hours are typically 40 hours per week, Monday to Friday. Given the fast-paced nature of the gaming industry and the on-site work arrangement, occasional overtime may be required to meet project deadlines. Flexibility may be offered within the standard work week.

📝 Enhancement Note: Salary estimates are based on reported data for similar roles in Tel Aviv, Israel. Benefits packages are typical for established tech companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming. SuperPlay operates within the highly competitive and rapidly evolving mobile entertainment sector, focusing on the casual games market. Company Size: SuperPlay is a rapidly expanding company. Founded in 2019, it has grown to be a significant player, indicated by its successful flagship games and recent major collaborations. While an exact current headcount isn't provided, its growth trajectory suggests a dynamic, mid-to-large-sized organization. Founded: 2019. Founded by industry experts from Playtika and Rovio, SuperPlay has a strong foundation in game development and a proven track record of creating successful titles.

Team Structure:

• Cross-Functional Collaboration: The design team works closely with art and product departments, indicating a highly integrated development approach.
• Reporting Structure: Designers likely report to a Design Lead or Art Director, who in turn reports to higher levels of product or studio management.
• Agile Development: The mention of a "fast-paced setting" and "meeting deadlines" suggests an agile or iterative development methodology, common in game studios.

Methodology:

• Player-Centric Design: The focus on "unforgettable mobile gaming experiences" and "engaging player experience" points to a strong emphasis on user needs and player satisfaction.
• Data-Informed Decisions: While not explicitly stated, successful mobile game companies often leverage analytics to inform design choices and optimize gameplay.
• Iterative Development: The need to "adapt to our fast-paced setting" implies a process of continuous improvement and iteration based on feedback and performance data.

Company Website: https://www.superplay.co/

📝 Enhancement Note: The company culture is characterized by ambition, innovation, and a passion for creating successful mobile games. The recent Disney partnership underscores the company's significant growth and industry standing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI/UX Designer, typically requiring 2-5 years of dedicated experience. It signifies a level where individuals are expected to work independently on assigned tasks, contribute meaningfully to design discussions, and mentor junior designers if applicable. Reporting Structure: The UI/UX Designer will likely report to a Design Lead or Art Director. They will collaborate closely with Product Managers, Game Designers, and other members of the Art team (e.g., 2D Artists, Animators). Operations Impact: The UI/UX Designer's impact is direct and significant, shaping how players interact with the game, their overall enjoyment, and ultimately, the game's commercial success. Effective UI/UX design is critical for player retention, monetization, and positive app store reviews.

Growth Opportunities:

• Senior UI/UX Designer: Progression to a senior level, taking on more complex projects, leading design initiatives, and mentoring junior staff.
• Lead UI/UX Designer/Art Director: Opportunity to manage a design team, set design strategy, and have a broader influence on the game's visual and interactive direction.
• Specialization: Potential to specialize further in areas like player onboarding, monetization UI, or live-ops event design.
• Cross-Disciplinary Moves: With proven success, opportunities to move into related fields like Product Management or Game Design, leveraging a deep understanding of player experience.

📝 Enhancement Note: The role offers a clear path for growth within the gaming industry, particularly within a company that is actively expanding and launching new titles. The focus on casual gaming and recent Disney IP integration presents unique learning opportunities.

🌐 Work Environment

Office Type: The job description indicates an "On-site" work arrangement, suggesting a traditional office environment where team members collaborate in person. Office Location(s): The primary office is located at 23 Derech Menachem Begin, Tel Aviv-Yafo, Israel. This is a central business district location, likely with good accessibility.

Workspace Context:

• Collaborative Space: The emphasis on working closely with art and product teams suggests an environment that encourages interaction, knowledge sharing, and brainstorming.
• Tools & Technology: The role requires proficiency in Adobe Photoshop, implying access to standard design software and hardware necessary for digital art creation.
• Fast-Paced Setting: The work environment is described as "fast-paced," requiring designers to be agile, responsive, and capable of managing multiple priorities in a dynamic atmosphere typical of game development studios.

Work Schedule: The role is full-time, with a standard 40-hour work week. However, the demands of game development, especially during critical release phases, may necessitate occasional flexibility or overtime to meet project deadlines.

📝 Enhancement Note: The on-site requirement suggests a focus on in-person collaboration and team cohesion, which is often valued in creative industries like game development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, crucially, your portfolio. Ensure your portfolio clearly highlights relevant UI/UX work for casual mobile games.
• Portfolio Presentation & Technical Interview: You will likely be asked to present a selection of your work, discussing your design process, problem-solving approach, and rationale behind your creative decisions. Expect questions on Adobe Photoshop techniques, design fundamentals, and your understanding of mobile UX.
• Team/Hiring Manager Interview: An opportunity to discuss your experience in more detail, assess your fit with the team and company culture, and explore your understanding of the casual gaming market.
• Case Study/Design Challenge (Potential): Some companies may present a small design challenge or case study related to their games to assess your creative thinking and problem-solving skills under a time constraint.
• Final Interview: Typically with a senior leader, focusing on overall fit, career aspirations, and cultural alignment.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest projects that best showcase your UI/UX design skills specifically for casual mobile games. Prioritize quality over quantity.
• Tell a Story: For each project, clearly articulate the problem you were solving, your process (sketches, wireframes, mockups), your role, the design decisions you made, and the outcome or impact.
• Show, Don't Just Tell: Use high-quality visuals, GIFs, or short videos to demonstrate interactive elements and user flows.
• Highlight Photoshop Skills: Be prepared to discuss specific techniques and workflows you used in Photoshop to achieve your results.
• Address Casual Gaming Nuances: Demonstrate an understanding of what makes casual mobile games engaging – intuitive controls, clear feedback, appealing aesthetics, and effective monetization integration.

Challenge Preparation:

• Understand the Game: If a challenge is given, familiarize yourself with SuperPlay's existing games (Dice Dreams, Domino Dreams, Disney Solitaire) to understand their visual style and UX patterns.
• Focus on Process: Even if the solution isn't perfect, clearly articulating your thought process, design rationale, and proposed solutions will be key.
• Time Management: Practice working efficiently to complete tasks within a given timeframe.

📝 Enhancement Note: The portfolio is the primary gatekeeper for this role. Candidates must tailor their presentation to directly address the requirements of casual mobile gaming UI/UX.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop (PS): Mandatory for creating, editing, and optimizing all visual assets, interfaces, and illustrations. Proficiency in layers, masks, vector tools (within PS), and export for web/mobile is expected.
• Prototyping Tools (e.g., Figma, Sketch, Adobe XD): While not explicitly listed as mandatory, experience with at least one modern prototyping tool is highly beneficial for creating interactive wireframes and mockups, facilitating clearer communication of UX flows.
• Design Communication Tools (e.g., Slack, Jira): Essential for collaborating with art, product, and development teams, managing tasks, and communicating design progress.

Analytics & Reporting:

• While not directly used by the designer for day-to-day tasks, an understanding of how analytics tools (e.g., Firebase, GameAnalytics) are used to track player behavior and UI performance can inform design decisions.

CRM & Automation:

• Not directly applicable to this UI/UX design role.

📝 Enhancement Note: The core technical requirement is mastery of Adobe Photoshop. Familiarity with prototyping tools is a strong plus and aligns with modern UI/UX workflows.

👥 Team Culture & Values

Operations Values:

• Passion for Gaming: A fundamental requirement, as the company is built on creating engaging and successful mobile games.
• Innovation & Creativity: The "rapidly expanding" nature and development of new titles suggest a culture that values fresh ideas and creative problem-solving.
• Collaboration & Teamwork: The emphasis on working "closely with the art and product teams" highlights the importance of a collaborative spirit and effective communication.
• Quality & Excellence: Upholding "high standards of quality" in design and execution is paramount for creating polished, professional products.
• Adaptability & Speed: Thriving in a "fast-paced setting where speed and innovation are key" indicates a need for resilience and the ability to adapt to changing priorities.

Collaboration Style:

• Integrated Teams: Expect a highly collaborative environment where designers work hand-in-hand with artists and product managers.
• Iterative Feedback Loops: Designs are likely subject to frequent review and iteration based on input from various stakeholders.
• Open Communication: Fluent English and strong communication skills are essential for effective collaboration across potentially diverse teams.

📝 Enhancement Note: The culture is likely energetic, driven, and focused on creating fun, high-quality mobile games. A proactive and team-oriented approach will be well-received.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Creating visually stunning interfaces that are also highly intuitive and functional for a broad casual gaming audience.
• Adapting to Fast-Paced Development: Managing multiple projects, tight deadlines, and evolving requirements in a dynamic game development environment.
• Translating IP into Game UI: Successfully adapting the visual language and spirit of established IPs like Disney into a cohesive and engaging mobile game interface.
• Maintaining Consistency Across Features: Ensuring a unified look and feel across various game screens and features, especially as the game evolves.

Learning & Development Opportunities:

• Mastering Mobile Game UI/UX: Deepening expertise in the specific design patterns, player psychology, and technical constraints of casual mobile gaming.
• Working with Major IPs: Gaining experience in adapting and integrating well-known franchises like Disney into interactive digital products.
• Cross-Functional Skill Development: Learning from art and product teams to gain a broader understanding of game development.
• Exposure to Live Ops: Understanding how UI/UX supports live operations, in-game events, and ongoing content updates.

📝 Enhancement Note: The challenges presented are typical for the gaming industry and offer significant opportunities for professional growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• UI Design Process: "Walk me through your process for designing a new game screen, from initial concept to final assets." (Focus on your use of Photoshop, sketching, wireframing, and iterative feedback).
• Problem-Solving: "Describe a challenging UI/UX problem you encountered in a past mobile game project and how you solved it." (Highlight your critical thinking and ability to adapt).
• Collaboration: "How do you typically collaborate with game designers and artists? Give an example of a successful cross-functional collaboration." (Emphasize your team player attributes).

Company & Culture Questions:

• Passion for Gaming: "What are your favorite mobile games, and why? What do you like about their UI/UX?" (Show genuine interest and analytical thinking).
• Company Fit: "Why SuperPlay? What interests you about our games, particularly our recent Disney collaboration?" (Research their games and express enthusiasm).
• Adaptability: "How do you handle tight deadlines and shifting priorities in a fast-paced environment?" (Provide specific examples of your adaptability).

Portfolio Presentation Strategy:

• Start Strong: Begin with your most relevant and impressive casual mobile gaming UI projects.
• Explain Your Role: Clearly define your contributions, especially if you worked on a team.
• Focus on Process & Rationale: For each project, explain the "why" behind your design choices, not just the "what." Use your sketches, wireframes, and mockups as evidence.
• Highlight Photoshop Mastery: Be prepared to discuss specific Photoshop techniques used and why they were appropriate.
• Quantify Impact (If Possible): If you have data on how your designs improved metrics (e.g., engagement, conversion), present it.

📝 Enhancement Note: Prepare to defend your design choices with clear rationale and demonstrate a deep understanding of casual mobile game player experience.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the Comeet application link provided.
• Portfolio Customization: Ensure your submitted portfolio is tailored to casual mobile gaming UI/UX. If you have separate portfolios, select the one that best aligns with SuperPlay's requirements.
• Resume Optimization: Highlight your experience with Adobe Photoshop, casual mobile gaming projects, and any experience with cross-functional team collaboration. Use keywords from the job description.
• Prepare Your Presentation: Practice walking through 2-3 key projects from your portfolio, focusing on your design process, problem-solving, and rationale. Be ready to discuss your use of Photoshop.
• Research SuperPlay: Familiarize yourself with their current games (Dice Dreams, Domino Dreams) and their recent Disney partnership to demonstrate genuine interest and understanding of their product landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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