Sr. UX Designer, AWS Marketplace and Partner Services

📍 Job Overview

Job Title: Sr. UX Designer, AWS Marketplace and Partner Services Company: Amazon Location: Austin, Texas, United States Job Type: Full-Time Category: User Experience (UX) Design / Product Design Date Posted: 2025-12-08 Experience Level: 8+ Years (Basic Qualifications), 10+ Years (AI Inference) Remote Status: On-site

🚀 Role Summary

• Lead end-to-end UX design for complex, large-scope projects within the AWS Marketplace and Partner Services (AMPS) platform, impacting millions of customers and thousands of partners globally.
• Drive the design of transformative user experiences for both buyer journeys (discovery, procurement, deployment) and partner enablement tools (ISV business management).
• Champion a customer-centric design approach, leveraging user research, data analysis, and market insights to translate complex B2B workflows into intuitive and scalable solutions.
• Collaborate closely with cross-functional teams, including product management, engineering, business development, and marketing, to influence product direction and ensure high-quality design execution.
• Mentor junior designers, contribute to design standards, and maintain a high bar for design craft and customer-centric thinking across the AMPS UX team.

📝 Enhancement Note: While the primary focus is UX Design, the role's integration with "Marketplace and Partner Services" and "go-to-market strategy" indicates a strong connection to GTM (Go-To-Market) operations, particularly in how software is discovered, bought, sold, and deployed. This involves understanding and designing for operational workflows within a B2B marketplace context.

📈 Primary Responsibilities

• Own the complete UX design lifecycle for significant features, from initial concept and user research to final implementation and iteration.
• Develop comprehensive design artifacts, including user flows, wireframes, mockups, and interactive prototypes, to clearly communicate design visions and interaction behaviors.
• Transform complex B2B operational workflows such as procurement, licensing, contract management, and partner operations into coherent, user-friendly experiences.
• Conduct and leverage user research, usability testing, and data analysis to identify user pain points and inform design decisions that align with measurable business goals.
• Actively partner with Product Management and Engineering leaders to identify opportunities for design innovation that can significantly improve customer and partner outcomes.
• Contribute to the development and maintenance of cross-service design standards, interaction models, and pattern libraries to ensure consistency and quality across the AMPS portfolio.
• Provide detailed design specifications to engineering teams and conduct implementation reviews to ensure design fidelity and quality throughout the development process.
• Present design rationale, concepts, and final solutions to cross-functional teams, senior stakeholders, and leadership for feedback and alignment.
• Mentor other designers within the team, fostering a culture of continuous learning, design excellence, and customer advocacy.
• Proactively manage multiple design projects simultaneously, prioritizing work based on business impact, customer outcomes, and strategic importance.

📝 Enhancement Note: The emphasis on "end-to-end design for significant product features," "transforming complex B2B workflows," and "driving measurable business outcomes" suggests a need for the candidate to demonstrate an understanding of operational efficiency and impact, which are core to GTM and Revenue Operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, or a related field is typically expected for a Senior UX Designer role. Experience: 8+ years of professional design experience, with a strong track record of delivering design solutions for projects of large scope and complexity. Deeper experience (10+ years) is inferred to be highly advantageous for a senior role at Amazon.

Required Skills:

• UX Design Leadership: Proven ability to lead end-to-end design for major features and complex user experiences within a product lifecycle.
• User Research & Data Analysis: Expertise in acquiring user data through usability studies, user research, and analyzing customer feedback, market research, and usage data to create personas and journey maps.
• Prototyping & Wireframing: Proficiency in creating high and low-fidelity artifacts, including user flows, wireframes, mockups, and interactive prototypes.
• Design Software Proficiency: Advanced skills in Figma and the Adobe Creative Suite (XD, Photoshop, Illustrator).
• B2B Marketplace Design: Experience designing for complex B2B environments, specifically understanding marketplace dynamics, procurement workflows, and partner enablement.
• Interaction Design: Strong understanding of interaction design principles and techniques to create intuitive and efficient user interfaces.
• Cross-Functional Collaboration: Demonstrated ability to partner effectively with product management, engineering, and business stakeholders to influence product direction and drive consensus.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to present design work and rationale clearly to senior leadership and diverse audiences.
• Problem-Solving: Ability to tackle ambiguous challenges and develop innovative, customer-centered design solutions.
• Project Management: Skill in managing multiple projects concurrently, prioritizing effectively based on impact and business goals.

Preferred Skills:

• Scrum/Agile Methodologies: Experience applying Agile principles, specifically Scrum, to UX design processes in a fast-paced environment.
• Design Systems & Standards: Experience defining, contributing to, and maintaining design patterns and UX standards for consistency and scalability across a product portfolio.
• Information Architecture: Knowledge of best practices in information architecture to organize complex content and functionality logically.
• Usability Principles: Deep understanding of usability principles and techniques to ensure products are effective, efficient, and satisfying to use.
• Strategic Planning: Experience working with stakeholders to plan and execute programs that are strategic in nature, demonstrating an understanding of business objectives.
• Mentorship: Experience mentoring other designers, fostering skill development and elevating design quality within a team.

📝 Enhancement Note: The requirement for "delivering design solutions for projects of large scope and complexity" and "experience acquiring user data" strongly implies a need for candidates to showcase their ability to manage and optimize operational processes within their design work, a key aspect of GTM and RevOps.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: A strong online portfolio is mandatory, showcasing end-to-end design projects that highlight your process, problem-solving skills, and measurable business outcomes.
• Complexity & Scale: Portfolio pieces should demonstrate experience designing for large-scope, complex projects, ideally within B2B, marketplace, or enterprise software contexts.
• User-Centered Process: Clearly articulate your design process, including user research methodologies, persona creation, journey mapping, and how these informed your final design solutions.
• Workflow Optimization: Include case studies that specifically address how your designs simplified complex workflows, improved efficiency, or streamlined operational processes for users (buyers or partners).
• Tool Proficiency: Showcase examples of work created using Figma and the Adobe Creative Suite, highlighting your technical skills in creating wireframes, mockups, and interactive prototypes.
• Collaboration & Influence: Provide examples of how you collaborated with product managers and engineers, and how your design contributions influenced product direction or feature prioritization.

Process Documentation:

• Candidates should be prepared to discuss their approach to documenting design decisions, user flows, and interaction specifications, particularly for handoff to engineering.
• Expect to elaborate on how you gather and synthesize user feedback and data to iterate on designs and improve existing processes.
• Discussions may involve how you contribute to or leverage design systems and pattern libraries to ensure consistency and efficiency in design and development.

📝 Enhancement Note: For a role connected to a marketplace and partner services platform, portfolio examples demonstrating an understanding of transactional flows, partner enablement processes, and the operational aspects of software procurement and deployment will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on the provided data, the salary range for this position in the US is $127,100 to $211,600 per year. This range is adjusted based on market location and factors such as job-related knowledge, skills, and experience.

Benefits:

• Comprehensive Health Coverage: Medical benefits are provided.
• Financial Well-being: Access to financial benefits and resources.
• Equity & Ownership: Potential for equity and stock options, reflecting Amazon's total compensation approach.
• Retirement Savings: Likely includes a 401(k) plan with company match (standard for US tech roles).
• Professional Development: Opportunities for continuous learning, mentorship, and career advancement.
• Work-Life Harmony: Amazon strives for flexibility and support for work-life balance.

Working Hours: The standard working hours are approximately 40 hours per week, typical for a full-time role. While the role is on-site, flexibility in daily scheduling may be available, subject to team and project needs.

📝 Enhancement Note: The salary range is explicitly provided, with a clear methodology cited (cost of labor across US geographic markets). The mention of "total compensation" including equity and sign-on payments indicates that the base salary is only one component of the overall package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud Computing / Technology / E-commerce / Software as a Service (SaaS) Company Size: Enterprise-level (Amazon is one of the largest companies globally, with hundreds of thousands of employees). Founded: 1994. Amazon has a long history of innovation, starting as an online bookstore and expanding into a vast array of services, including cloud computing with AWS.

Team Structure:

• AWS Specialist and Partner Organization (ASP): This role sits within the AMPS (AWS Marketplace and Partner Services) team, which is part of the broader ASP organization.
• Cross-Functional Collaboration: The AMPS UX team operates with significant cross-functional interaction, partnering closely with Product Management, Engineering, Business Development, and Marketing.
• Reporting: The Senior UX Designer will likely report to a UX Design Manager or Director within the AMPS team. The AMPS team itself is part of the larger AWS organization, suggesting a hierarchical structure common in large tech companies, but with a strong emphasis on autonomous, fast-moving teams.

Methodology:

• Customer Obsession: A core Amazon principle, driving all product and service development.
• Bias for Action: Encourages rapid iteration and decision-making, even with incomplete information, to move forward and learn.
• Data-Driven Decisions: Strong reliance on metrics, user feedback, and A/B testing to validate designs and product strategies.
• Agile & Iterative Development: The "startup-like environment" within Amazon implies a fast-paced, iterative approach to product development and design.
• Design Excellence: The team is dedicated to "raising the bar" for design craft, customer experience, and storytelling.

Company Website: https://www.amazon.com / https://aws.amazon.com/marketplace/

📝 Enhancement Note: Amazon's culture is characterized by a strong emphasis on operational excellence, customer obsession, and data-driven decision-making. For a UX Designer, this translates to a need to deeply understand user workflows, business objectives, and the impact of design on key operational metrics within the marketplace.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, indicating a high level of expertise and autonomy. It's a position that requires leading significant design initiatives and mentoring others, placing it well within the senior technical track.

Reporting Structure: The Senior UX Designer will report into a design leadership structure within the AMPS team, likely a Design Manager, and will work closely with Product Managers and Engineering Leads. The role emphasizes influencing product direction, suggesting significant interaction with decision-makers.

Operations Impact: The role's direct impact is on the user experience of AWS Marketplace and Partner Services. This translates to influencing:

• Revenue Growth: By designing intuitive buyer journeys, the role can drive increased software adoption and sales through the marketplace.
• Partner Success: By creating effective partner tools, the role can empower ISVs to grow their businesses on AWS, contributing to the overall partner ecosystem health and revenue.
• Customer Efficiency: Streamlining procurement, deployment, and management processes directly impacts customer operational efficiency and satisfaction.
• Marketplace Adoption: Enhancing the discoverability and usability of the marketplace drives broader adoption and engagement.

Growth Opportunities:

• Leadership: Progression to Principal UX Designer, UX Design Manager, or a broader Product Design Lead role.
• Specialization: Deepen expertise in B2B marketplace design, enterprise software UX, or specific areas like partner enablement.
• Cross-Functional Mobility: Potential to move into Product Management roles, leveraging deep UX and customer understanding.
• Mentorship & Training: Opportunities to lead design critiques, develop training materials, and formally mentor junior designers.
• Impact Expansion: Take on larger, more ambiguous product areas or lead design for new AWS initiatives.

📝 Enhancement Note: The "Senior" title and focus on leading "end-to-end design for significant product features" suggest a role that is crucial for driving operational efficiency and revenue through user experience improvements. Candidates should highlight how their past UX work has directly contributed to business outcomes and operational streamlining.

🌐 Work Environment

Office Type: This is an on-site role in Austin, Texas. Amazon typically provides modern, collaborative office spaces designed to foster innovation and teamwork. Office Location(s): Austin, Texas, United States. Specific office details would be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Hub: The office environment is expected to be a hub for collaboration, with ample meeting rooms, whiteboarding facilities, and open spaces for team interaction.
• Technology Rich: Access to the latest design tools, hardware, and internal Amazon systems necessary for design work.
• Team Integration: The role is deeply integrated with product and engineering teams, facilitating close collaboration and rapid feedback loops.
• Fast-Paced Culture: The environment is described as "startup-like" within Amazon, implying a dynamic, energetic, and sometimes demanding atmosphere.

Work Schedule: While the core requirement is 40 hours per week on-site, Amazon often promotes work-life harmony. This may involve some flexibility in daily start/end times, but the expectation is consistent presence and engagement, particularly for a Senior role influencing critical product areas.

📝 Enhancement Note: The on-site nature of the role in a major tech hub like Austin suggests opportunities for rich in-person collaboration, which is often beneficial for complex problem-solving and rapid iteration in design, especially when dealing with intricate operational workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Screening: Initial call with a recruiter to assess basic qualifications and fit.
• Hiring Manager Interview: Focus on experience, leadership, and alignment with Amazon's leadership principles.
• Design Team Interviews: Multiple interviews with fellow designers and potentially UX researchers. These will heavily focus on design process, problem-solving, and specific portfolio case studies. Expect deep dives into your thought process and decision-making.
• Cross-Functional Interviews: Interviews with Product Management and Engineering leads to assess collaboration skills and ability to work with technical constraints.
• Design Exercise/Challenge: A take-home or live design challenge may be given to assess practical design skills, problem-solving abilities, and how you approach a new problem within a given timeframe.
• Final Round/Leadership Review: Potentially a final interview with senior leadership to discuss strategic impact and overall fit.

Portfolio Review Tips:

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges you faced, your design decisions (and why), and the measurable outcomes.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved customer satisfaction scores). This is crucial for demonstrating operational impact.
• Show Your Process: Don't just show final polished screens. Include sketches, wireframes, user flows, research findings, and iterations to illustrate your thinking and problem-solving approach.
• Focus on Complexity: Highlight projects that involved complex B2B workflows, intricate data visualization, or large-scale systems, as this aligns with the AMPS role.
• Tailor to AMPS: If possible, include projects that touch on marketplace dynamics, B2B procurement, or partner platforms. Emphasize how your designs addressed operational efficiency or business goals.
• Be Prepared to Defend Decisions: Anticipate questions about why you made certain design choices, what alternatives you considered, and how you handled disagreements or constraints.

Challenge Preparation:

• Understand the Context: If a challenge is provided, thoroughly understand the problem domain (e.g., marketplace, B2B software, partner enablement) and user types.
• Structure Your Approach: Outline your steps before diving in: research, ideation, sketching, wireframing, and prototyping.
• Focus on User Needs & Business Goals: Balance user desirability with business viability and technical feasibility.
• Communicate Clearly: Practice articulating your thought process and design rationale concisely and effectively.
• Time Management: Allocate time wisely for each phase of the challenge.

📝 Enhancement Note: Given the role's connection to marketplace operations and GTM, be prepared to discuss how your design decisions have directly influenced operational efficiency, sales funnels, or partner success metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration.
• Adobe Creative Suite: Proficiency required in XD, Photoshop, and Illustrator for various design tasks.
• Prototyping Tools: Experience with interactive prototyping tools is critical.

Analytics & Reporting:

• User Research Platforms: Tools for conducting usability studies and gathering qualitative feedback (e.g., UserTesting.com, Lookback).
• Data Analysis Tools: Familiarity with tools that help interpret user behavior data and metrics (e.g., Amplitude, Mixpanel, internal Amazon tools).
• A/B Testing Frameworks: Understanding how to design for and interpret A/B tests is valuable for optimizing user flows.

CRM & Automation:

• While not a direct CRM/automation role, understanding how marketplace platforms and partner portals integrate with CRM systems (like Salesforce) and potentially marketing automation tools can be beneficial for designing seamless user experiences. Familiarity with how data flows within these systems is a plus.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is standard for UX roles. However, for this specific position, demonstrating an understanding of how design impacts the operational flow of a marketplace and partner ecosystem is key. This includes understanding data capture points and how designs can facilitate efficient data management and reporting.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A fundamental Amazon principle. Designs must prioritize and solve real customer and partner problems.
• Ownership: Taking full responsibility for the design from conception to launch and beyond, including its operational impact.
• Invent and Simplify: Finding innovative solutions that simplify complex processes and user experiences.
• Bias for Action: Moving quickly and decisively with design iterations and problem-solving.
• Deliver Results: Focusing on designs that achieve measurable business and customer outcomes.
• Dive Deep: Thoroughly understanding the complexities of the AWS Marketplace and partner ecosystem.

Collaboration Style:

• Cross-Functional Partnership: Highly collaborative, working closely with Product Management, Engineering, and Business Development to achieve shared goals.
• Design Critiques: Regular participation in design reviews to give and receive constructive feedback, fostering a culture of continuous improvement.
• Data-Informed Discussions: Using data and research findings to support design decisions and engage in productive debates.
• Open Communication: An environment that encourages open dialogue, honest feedback, and transparency in decision-making.

📝 Enhancement Note: The "Invent and Simplify" principle is particularly relevant to operations, as it directly relates to streamlining processes and improving efficiency through design. Candidates should highlight instances where they have simplified complex operational tasks for users.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale and Complexity: Designing for a global marketplace with millions of users and thousands of partners presents inherent complexity and requires highly scalable solutions.
• Balancing Diverse Needs: Satisfying the distinct needs of buyers (customers) and sellers (ISVs/partners) simultaneously within a single platform.
• Ambiguity: Working in a fast-paced, innovative environment often means navigating ambiguity and defining solutions for novel problems.
• Technical Constraints: Collaborating with engineering to find elegant solutions within technical limitations.
• Driving Adoption: Ensuring that designed features are not only usable but also adopted and effectively utilized by the target audience to realize their intended benefits.

Learning & Development Opportunities:

• Deep Dive into Cloud & Marketplace: Gain extensive knowledge of the AWS ecosystem, cloud computing, and the intricacies of B2B software marketplaces.
• Advanced UX Techniques: Opportunities to hone skills in complex workflow design, enterprise UX, and large-scale system design.
• Leadership & Mentorship: Develop leadership capabilities through mentoring junior designers and influencing product strategy.
• Industry Exposure: Work on cutting-edge technologies and contribute to shaping the future of cloud software procurement and partner enablement.
• Internal Amazon Training: Access to Amazon's extensive internal learning resources and development programs.

📝 Enhancement Note: The "Challenges" section highlights areas where a candidate's GTM or RevOps understanding can be advantageous, particularly in navigating complex user journeys and ensuring designs drive desired business outcomes within a large-scale operational platform.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you designed a solution to simplify a complex workflow." Be ready to discuss a specific project where your design directly streamlined an operational process, detailing the problem, your approach, and the quantifiable impact.
• "How do you balance the needs of buyers and sellers in a marketplace?" Discuss your strategies for understanding and designing for multiple user personas with potentially conflicting needs, focusing on how you ensure equitable and effective experiences for all.
• "Describe a situation where your design significantly impacted business metrics." Prepare a case study that quantifies the positive business outcomes (e.g., revenue increase, cost reduction, efficiency gain) driven by your design work.
• "How do you approach designing for ambiguity?" Explain your process for tackling ill-defined problems, including how you gather information, define scope, and iterate towards a solution.

Company & Culture Questions:

• "Why Amazon and AWS Marketplace specifically?" Research AWS's mission, the role of the marketplace, and articulate what excites you about this specific opportunity.
• "How do you embody our Leadership Principles?" Prepare specific examples for key principles like Customer Obsession, Ownership, Invent and Simplify, Bias for Action, and Deliver Results.
• "How do you handle constructive criticism on your designs?" Discuss your approach to design critiques and how you incorporate feedback to improve your work.

Portfolio Presentation Strategy:

• Structure is Key: For each project, follow a clear narrative arc: Problem -> Your Role -> Process -> Solution -> Outcome.
• Focus on "Why": Be ready to explain the rationale behind every significant design decision you made.
• Highlight Operational Impact: Emphasize how your designs improved user efficiency, streamlined processes, or contributed to business goals (revenue, adoption, etc.).
• Showcase Design Thinking: Demonstrate your ability to think critically about user needs, business objectives, and technical feasibility.
• Be Concise and Engaging: Present your work clearly and enthusiastically, making sure to engage your audience and allow time for questions.

📝 Enhancement Note: When discussing portfolio projects, connect your design decisions to their potential operational implications. For example, how a streamlined checkout process reduces cart abandonment (revenue impact) or how an improved partner dashboard increases partner engagement (ecosystem growth impact).

📌 Application Steps

To apply for this operations-adjacent UX Design position:

• Submit Your Application: Apply through the official Amazon Jobs portal using the provided link.
• Curate Your Portfolio: Ensure your online portfolio is up-to-date, showcases end-to-end projects, and highlights your process, problem-solving skills, and measurable outcomes, with a focus on complexity and B2B/marketplace contexts.
• Tailor Your Resume: Optimize your resume to highlight experience in UX design for large-scale, complex projects, B2B environments, user research, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.
• Prepare for Interviews: Practice articulating your design process, decision-making rationale, and specific examples of how your work has driven positive business and operational results. Be ready to discuss Amazon's Leadership Principles.
• Research AWS Marketplace: Gain a deeper understanding of AWS Marketplace, its role in the cloud ecosystem, and the types of users (buyers and sellers/partners) it serves. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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