Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Roku

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Product Design / UX Design

Date Posted: 2026-04-22

Experience Level: Mid-Senior (5-10 years)

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• This Sr. Product Designer role focuses on enhancing Roku's subscription business through intuitive self-service tools for developers and content partners.

• You will be instrumental in defining and designing user experiences that drive revenue growth on the Roku platform.

• The position demands a blend of strategic product thinking and meticulous design execution to maintain Roku's standard of excellence.

• Collaboration with Product Management, Engineering, and other cross-functional teams across time zones is critical for end-to-end design ownership.

📝 Enhancement Note: The role is centered around the "Product Catalog" team, specifically supporting Roku's subscription revenue growth. This implies a strong focus on B2B user experiences for developers and partners, as well as potentially B2C features that drive subscription engagement. The "operations" aspect is implicit in supporting partner revenue growth and internal operational tools.

📈 Primary Responsibilities

• Design simple, intuitive user flows and experiences for the Roku platform, upholding high standards of craft, usability, and innovation.

• Conduct trade-off analysis and maintain clear design documentation throughout the entire product development lifecycle.

• Collaborate closely with Product Managers to understand business objectives, user needs, and define clear problem statements for new features.

• Independently navigate ambiguous requirements and shifting priorities to bring clarity and shape new product features.

• Gather requirements and create comprehensive user-centered experience flows, fostering cross-pollination of ideas with various internal teams at Roku.

• Develop flexible and scalable products and features that empower partners to maximize their engagement and revenue on the Roku platform.

• Work in close partnership with the development team from concept through to launch, ensuring seamless implementation of designs.

• Demonstrate strong product and design thinking, with the ability to communicate complex ideas effectively to executive stakeholders.

• Build robust relationships with Product Management and Engineering partners, driving end-to-end design initiatives across different time zones.

• Advocate for user needs and champion the prioritization of UX improvements, refinements, and enhancements.

📝 Enhancement Note: The responsibilities highlight a need for strong product sense, ability to handle ambiguity, and excellent communication skills, particularly for executive-level presentations. The focus on "self-service tools and features" for "developers, content partners, and internal operations teams" suggests a significant B2B and internal tooling component to this UX role, which is a key differentiator from pure consumer product design.

🎓 Skills & Qualifications

Education:

Experience:

• 6+ years of experience designing for enterprise customers, with a strong preference for experience on publishing platforms.

• Proven track record of shipping multiple products or features, with the ability to clearly articulate individual contributions.

• Hands-on experience working with user researchers or conducting user research to inform design decisions.

• Experience designing and contributing to design systems, including patterns and components.

• Ability to thrive in ambiguous environments and rapidly iterate on designs.

Required Skills:

• Product Design: Expertise in end-to-end product design processes, from concept to launch.

• UX Design: Deep understanding of user-centered design principles and methodologies.

• User Research: Ability to leverage user research (or conduct it) to inform design decisions and validate solutions.

• Figma Proficiency: Advanced skills in Figma or similar design and prototyping tools for creating user interfaces and interactive prototypes.

• Design Systems: Experience in creating, maintaining, or contributing to design systems, including component libraries and style guides.

• User-Centered Design: Demonstrated ability to translate user needs and business goals into effective design solutions.

• Enterprise Software Design: Experience designing complex applications and workflows for business users or partners.

• Cross-functional Collaboration: Proven ability to work effectively with Product Managers, Engineers, and other stakeholders.

• Stakeholder Management: Skill in managing expectations and communicating design decisions to diverse groups, including executives.

• Documentation: Ability to create clear and concise design documentation, including user flows, wireframes, and specifications.

• Trade-off Analysis: Capacity to evaluate design options based on technical feasibility, business impact, and user experience.

• Problem Framing: Skill in defining and articulating complex problems for design solutions.

• Communication Skills: Excellent verbal and written communication, with the ability to present design rationales effectively.

Preferred Skills:

• Experience working on publishing or content management platforms.

• Experience with A/B testing and data analysis to optimize user experiences.

• Familiarity with Agile development methodologies.

• Understanding of subscription models and revenue generation strategies in digital platforms.

📝 Enhancement Note: The emphasis on "enterprise customers" and "publishing platforms" suggests the need for a designer comfortable with complex workflows, B2B user needs, and potentially a more technical audience than typical consumer products. The requirement for a portfolio highlighting "measurable outcomes" is crucial for demonstrating impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio link is required with your resume.

• Showcase projects that demonstrate user-centered design solutions.

• Highlight designs that have led to measurable outcomes and business impact.

• Include examples of complex workflows and enterprise-level user experiences.

Process Documentation:

• Demonstrate the ability to maintain clear documentation throughout the design process, including user flows, wireframes, and interaction specifications.

• Provide examples of how you've translated ambiguous requirements into clear design deliverables.

• Showcase how you've collaborated with Product Managers and Engineers to define and refine product features.

📝 Enhancement Note: The portfolio is critical. Candidates should prepare to walk through 2-3 key projects, emphasizing their role, the problem, their design process, the trade-offs considered, and the quantifiable results achieved. For this specific role, it would be beneficial to include projects involving partner portals, developer tools, or revenue-driving features, if possible.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ₹2,000,000 - ₹3,500,000 per annum (This is an estimate based on industry benchmarks for Sr. Product Designers with 6+ years of experience in Bengaluru, India. Actual compensation may vary based on experience, skills, and specific qualifications.)

Benefits:

• Global access to mental health and financial wellness support and resources.

• Healthcare (medical, dental, and vision).

• Life insurance.

• Accident insurance.

• Disability insurance.

• Commuter benefits.

• Retirement options (e.g., Provident Fund).

Working Hours:

• Standard full-time position, typically around 40 hours per week.

• Hybrid work model: Monday through Thursday in the office, with flexible remote work on Fridays. (Note: Some roles may require 5 days in office).

📝 Enhancement Note: The salary estimate is based on market research for Senior Product Designer roles in Bengaluru, India, considering the specified experience level (6+ years) and the tech industry context of a company like Roku. A typical range in India for this seniority and skill set can fall between ₹20 LPA to ₹35 LPA. This estimate is provided as a guide and should be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Media / Streaming Platform

Company Size: Large (1,000-5,000+ employees)

Founded: 2002

Company Description: Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television globally. They connect consumers to content, enable publishers to monetize audiences, and offer advertisers unique engagement capabilities. Roku is a fast-growing public company that values "doing more for less" with a focus on collaboration, trust, and bold action.

Team Structure:

• The User Experience team comprises UX designers, researchers, and writers.

• This role is within the Product Catalog team, focusing on the subscription business.

• Collaboration is expected with Product Managers, Engineering teams, and potentially Marketing and Sales operations.

Methodology:

• Emphasis on user-centered design driven by research and data.

• Iterative design process with a focus on shipping products and features.

• Pragmatic approach to innovation rooted in problem-solving and execution.

• Strong advocacy for user needs and driving UX improvements.

Company Website: https://www.weareroku.com/

📝 Enhancement Note: Roku's culture emphasizes efficiency ("fewer number of very talented folks can do more for less cost"), pragmatism, and a bias for action. This suggests that as a Sr. Product Designer, you'll be expected to be highly autonomous, results-oriented, and capable of making quick, informed decisions. The hybrid work model highlights a structured approach to in-office collaboration.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) in Product Design. This role offers significant autonomy and influence over product strategy and execution within its domain.

Reporting Structure: Likely reports to a Design Manager or Director of UX, working closely with Product Managers and Engineering leads who may be matrixed to the project.

Operations Impact: The Sr. Product Designer will directly impact the growth of Roku's subscription business by creating tools and features that enable partners to increase revenue and improve their operational efficiency on the platform. This role bridges user experience with business outcomes, making it critical for revenue generation.

Growth Opportunities:

• Skill Advancement: Deepen expertise in enterprise UX, subscription business models, and B2B platform design. Opportunities to lead design initiatives for major product areas.

• Leadership Potential: Develop into a design lead or principal designer role, mentoring junior designers and influencing design strategy across broader product lines.

• Cross-functional Exposure: Gain deeper understanding of product management, engineering processes, and business operations within the streaming industry.

• Industry Impact: Contribute to a leading streaming platform, impacting millions of users and partners globally.

📝 Enhancement Note: As a Senior IC, the growth path is primarily focused on deepening expertise, taking on more complex and impactful projects, and potentially moving into a lead or principal role. The ability to influence product strategy and mentor others will be key indicators of growth potential.

🌐 Work Environment

Office Type: Hybrid work model with a structured in-office component.

Office Location(s): Bengaluru, India. Specific office details and amenities would be available upon inquiry.

Workspace Context:

• Collaborative environment: Monday-Thursday in-office days are designed for team interaction, brainstorming, and cross-functional alignment.

• Technology-rich: Access to industry-standard design and prototyping tools (Figma mentioned).

• Operations Focus: The work involves designing tools that support business operations (partner revenue growth), requiring a mindset geared towards efficiency and partner success.

Work Schedule:

• The hybrid model allows for focused individual work remotely on Fridays, while leveraging in-office time for collaborative activities and team building from Monday to Thursday.

📝 Enhancement Note: The hybrid model indicates a company that values both focused individual work and in-person collaboration. For a designer, this means being adept at both remote communication and in-office ideation sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications and cultural fit.

• Portfolio Review: A dedicated session with Design leadership (e.g., Design Manager, Senior Designers) to thoroughly review your submitted portfolio. Be prepared to articulate your process, rationale, and impact for 2-3 key projects.

• Design Challenge/Case Study: This may involve a take-home assignment or an in-person/virtual exercise focused on solving a specific design problem relevant to Roku's subscription business or partner tools.

• Cross-functional Interviews: Meetings with Product Managers and Engineering leads to assess collaboration skills, product thinking, and technical understanding.

• Final Round: Interviews with senior leadership to discuss strategic thinking, leadership potential, and overall fit with Roku's culture.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your skills in enterprise UX, B2B design, and ideally, features related to revenue growth or partner enablement.

• Structure Your Narrative: For each project, clearly outline the problem statement, your role and responsibilities, the design process, key decisions and trade-offs, and quantifiable outcomes.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) effectively. Explain why you made certain design choices.

• Highlight Measurable Outcomes: Quantify the impact of your designs whenever possible (e.g., increased conversion rates, reduced support tickets, higher partner revenue).

• Be Prepared for Questions: Anticipate questions about your process, challenges faced, how you handle feedback, and how you collaborate.

Challenge Preparation:

• Understand the Context: Research Roku's subscription business, their partner ecosystem, and common challenges in self-service platforms.

• Focus on Process: Demonstrate a clear, user-centered design process. Think about user research, ideation, prototyping, testing, and iteration.

• Prioritize & Justify: In a challenge, you may need to make assumptions. Clearly state them and justify your design decisions based on those assumptions and a defined problem.

• Communication is Key: Practice articulating your thought process clearly and concisely, as if presenting to Product Managers and Engineers.

📝 Enhancement Note: Given the role's focus on enterprise and partner tools, interviewers will likely probe deeply into your ability to understand complex business requirements, design for multiple user types (partners, internal operations), and demonstrate tangible business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Proficiency is explicitly required.

• Prototyping Tools: Beyond Figma, experience with other prototyping tools may be beneficial.

• Design Systems: Experience contributing to or utilizing design systems is a significant plus.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how CRM systems (e.g., Salesforce) and automation platforms are used in B2B contexts could provide helpful perspective, especially regarding partner management and operational workflows.

📝 Enhancement Note: The explicit mention of Figma indicates it's the primary tool. However, a Sr. Product Designer should be adaptable and have experience with a range of design and prototyping software. Understanding how their designs integrate with broader business systems is a plus.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving user needs, whether they are consumers, developers, or internal operations teams.

• Collaboration & Trust: Building strong relationships with cross-functional partners (PM, Engineering) is paramount, fostering an environment of mutual trust and shared goals.

• Pragmatism & Execution: A focus on delivering real-world solutions efficiently and effectively, understanding that the "solution isn't real until it is built and delivered."

• Attention to Detail & Craft: Maintaining a high bar for quality and polish in all design outputs, ensuring simplicity and delight in user experiences.

• Bold Action & Innovation: Encouraging independent thinking, bold ideas, and the ability to move fast to accomplish extraordinary things.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be embedded within product teams, working closely with PMs and Engineers throughout the development lifecycle.

• Open Communication: Encouraging feedback exchange and open dialogue to refine designs and ensure alignment across teams, often across different time zones.

• Problem-Solving Focus: A collective approach to tackling complex challenges, with designers contributing strategic thinking and creative solutions.

📝 Enhancement Note: Roku's culture emphasizes problem-solving and a results-oriented approach. Designers are expected to be proactive collaborators who can drive initiatives forward and contribute to the company's success through their design expertise.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Ambiguity: Navigating undefined requirements and shifting priorities to define new features and experiences.

• Balancing Stakeholder Needs: Effectively integrating the needs of developers, content partners, internal operations, and Roku's business objectives.

• Cross-Time Zone Collaboration: Maintaining seamless communication and effective design iteration with globally distributed teams.

• Maintaining Design Consistency: Ensuring a cohesive and high-quality user experience across a growing platform and diverse product offerings.

• Driving Adoption of New Features: Designing intuitive tools that partners will readily adopt and use to maximize their success on Roku.

Learning & Development Opportunities:

• Specialization: Deepen expertise in B2B product design, subscription models, and platform ecosystems relevant to media and entertainment.

• Strategic Influence: Opportunity to shape product strategy and roadmap through strong design advocacy and data-driven insights.

• Mentorship: Potential to mentor junior designers and contribute to the growth of Roku's design practice.

• Industry Exposure: Working on a leading streaming platform provides insights into the evolving landscape of digital media, advertising, and content distribution.

📝 Enhancement Note: This role presents an opportunity to tackle complex design challenges within a dynamic industry. Success will require adaptability, strong problem-solving skills, and a proactive approach to learning and development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex, ambiguous requirement. How did you bring clarity and define the solution?" (Focus on your process for requirement gathering, problem framing, and iterative design.)

• "How do you balance the needs of different stakeholders (e.g., business goals, technical constraints, user needs) when making design decisions?" (Highlight your trade-off analysis and communication strategies.)

Company & Culture Questions:

• "What interests you about Roku and our mission to connect the world through TV streaming?" (Research Roku's products, market position, and recent news.)

• "How do you approach collaboration with Product Managers and Engineers, especially across different time zones?" (Provide examples of your communication and teamwork style.)

Portfolio Presentation Strategy:

• Structure for Impact: Dedicate 5-10 minutes per project. Start with the business/user problem, your role, your process (ideation, research, design, testing), key decisions, and finally, the results and learnings.

• Focus on Rationale: Explain why you made specific design choices. What were the alternatives considered? What trade-offs were made?

• Demonstrate Scalability/Enterprise Thinking: For this role, highlight how your designs are scalable, maintainable, and address the needs of enterprise-level users or partners.

• Quantify Results: Whenever possible, present data-backed outcomes. If exact numbers aren't available, discuss the intended impact and how it would be measured.

• Be Ready for Deep Dives: Expect detailed questions about your process, tools, and decision-making.

📝 Enhancement Note: Be prepared to discuss how your design work directly contributes to business objectives, particularly revenue growth for partners. Your ability to articulate trade-offs and demonstrate a structured, data-informed design process will be crucial.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on the Roku careers portal.

• Customize Your Resume: Tailor your resume to highlight experience in enterprise design, B2B platforms, and product design with measurable outcomes. Use keywords from the job description such as "Product Design," "UX Design," "Figma," "Design Systems," and "Enterprise."

• Optimize Your Portfolio: Ensure your online portfolio is up-to-date, easily navigable, and features 2-3 strong case studies that align with the role's requirements, especially focusing on partner tools or revenue-driving features if possible.

• Prepare Your Narrative: Practice articulating your design process, decision-making, and the impact of your work. Be ready to discuss specific examples from your portfolio during interviews.

• Research Roku: Understand Roku's business model, their position in the streaming market, their product catalog strategy, and their company culture. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.