Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: HYPR

Location: Belgrade, Serbia

Job Type: Full-time

Category: Product Design / User Experience

Date Posted: April 20, 2026

Experience Level: 10+ Years

Remote Status: Hybrid (4 days onsite in Belgrade office, remote eligible in Europe)

🚀 Role Summary

• Lead the end-to-end product design process for identity assurance and passwordless authentication solutions, from user research and discovery through to delivery and iterative improvement.

• Champion user-centered design principles, ensuring user needs are paramount in all product decisions and that experiences are intuitive, efficient, and scalable.

• Drive the quality bar for design by partnering closely with Product Management and Engineering across mobile, web, client applications, and platform interfaces.

• Develop and maintain robust design systems, reusable components, and experience guidelines to ensure consistency and quality across all HYPR products and platforms.

📝 Enhancement Note: While the title is "Sr. Product Designer," the description emphasizes a leadership role in design strategy and execution, suggesting a senior individual contributor with significant autonomy and influence. The focus on identity assurance and passwordless technology indicates a specialized domain within product design.

📈 Primary Responsibilities

• Champion the user throughout the entire product lifecycle, conducting user research (interviews, surveys, usability testing, contextual inquiry) and synthesizing findings into personas, user journeys, and problem statements.

• Translate user needs and research insights into clear, actionable design requirements, pushing for clarity, simplicity, and high design quality in all user experiences.

• Design intuitive and efficient user flows, task flows, and information architecture that minimize friction and cognitive load across complex product areas.

• Create wireframes, mockups, high-fidelity designs, and interactive prototypes to effectively communicate concepts, test behaviors, and validate solutions before and during development.

• Develop, maintain, and evolve reusable design components and patterns while contributing to and managing the company's design system and experience guidelines to promote consistency across platforms.

• Proactively identify usability risks, experience gaps, and opportunities for improvement, analyzing user behavior and feedback post-release to drive continuous refinement and experimentation.

• Define and track UX success metrics in partnership with Product and Analytics teams, supporting A/B testing and data-driven iteration to ensure optimal product health and user satisfaction.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on "understanding and advocating for users, problems, and quality" suggests a proactive approach to design, not just reactive execution. The requirement to "measure, maintain, and evolve" points to a long-term ownership mentality for the user experience.

🎓 Skills & Qualifications

Education: Bachelor’s Degree with an emphasis or major in Design (Graphic, Interaction, Communication, Visual), Human–Computer Interaction (HCI), User Experience (UX), or User–Centered Design.

Experience: 10+ years of experience in product design, UX, or interaction design for digital products, with a proven track record of delivering end-to-end design solutions.

Required Skills:

• Expertise in user research methodologies (interviews, surveys, usability testing, contextual inquiry) and synthesizing findings into actionable design insights.

• Proficient in creating user flows, task flows, information architecture, wireframes, mockups, and high-fidelity designs.

• Advanced skills in prototyping tools for rapid exploration and validation of design concepts.

• Strong visual design fundamentals, including typography, color, spacing, and hierarchy.

• Demonstrated ability to create, maintain, and evolve design systems and reusable components.

• Deep understanding of accessibility and usability best practices.

• Superior proficiency with design tools: Figma (must-have), Aha! (must-have), Confluence (must-have).

• Excellent communication and collaboration skills, with the ability to articulate design decisions clearly to product and engineering partners.

Preferred Skills:

• Experience with project management and issue tracking tools: Jira (nice-to-have), Pendo (nice-to-have).

• Familiarity with analyzing user behavior and defining UX success metrics in partnership with analytics teams.

• Experience supporting A/B testing and learning-driven iteration strategies.

📝 Enhancement Note: The experience requirement is stated as "10+ years" in the "What We're Looking For" section, which supersedes the initial mention of "7+ years" in the introductory paragraph. The requirement for specific tools like Figma, Aha!, and Confluence as "must-have" indicates a standardized workflow and a need for candidates to be immediately productive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating end-to-end design thinking and a clear process from problem identification to solution delivery.

• Case studies showcasing real-world impact and measurable outcomes across various digital product types (mobile, browser, portals, client applications).

• Examples of how you've translated user needs and business objectives into intuitive and effective design solutions.

• Demonstrations of your ability to create and maintain design systems, reusable components, and ensure design consistency.

Process Documentation:

• Examples of user flows, information architecture diagrams, and wireframes that illustrate complex problem-solving.

• Prototypes (low-fidelity to high-fidelity) that effectively communicate interaction design and user experience concepts.

• Documentation of design iterations based on user feedback, usability testing, and data analysis.

• Contributions to or management of design systems, including component libraries and style guides.

📝 Enhancement Note: The emphasis on "end-to-end design thinking" and "real-world impact" in the portfolio requirements is critical. Candidates should prepare to walk through their design process, explain their rationale, and quantify the results of their work, particularly in the context of identity assurance and authentication challenges.

💵 Compensation & Benefits

Salary Range: [Not explicitly stated in the job description. Based on experience level (10+ years), location (Belgrade, Serbia), and industry (SaaS/Enterprise Security), a competitive range for a Sr. Product Designer in Belgrade would typically fall between €45,000 - €75,000 annually. This estimate considers local market rates for senior tech roles and the company's stated intention to pay competitively.]

Benefits:

• Equity: Opportunity to own a stake in HYPR's growth and success.

• Health benefits: Comprehensive healthcare coverage.

• Other opportunities: Potential for professional development and advancement within a growing company.

Working Hours: Standard full-time hours, with flexibility for remote work within Europe. The role is hybrid, requiring 4 days onsite at the Belgrade office.

📝 Enhancement Note: The job description mentions that salary is "one part of our total compensation package that also includes equity, benefits, and other opportunities." The salary range provided is an estimation based on industry benchmarks for senior design roles in Belgrade, Serbia, and the company's size and industry. It's crucial for candidates to negotiate based on their specific qualifications and the provided range. The hybrid nature implies a structured work schedule with specific days required in the office.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology – Identity Assurance, Cybersecurity, SaaS. HYPR operates in the rapidly evolving space of identity security, aiming to eliminate passwords and secure the identity lifecycle. This context implies a focus on innovation, security best practices, and a forward-thinking approach to user experience in a critical domain.

Company Size: [Not explicitly stated, but the mention of equity and a global presence suggests a growth-stage startup or a well-funded scale-up company.]

Founded: The company's mission to solve a "pervasive 60-year-old problem – the password" suggests a company established with a clear, impactful vision.

Team Structure:

• The Senior Product Designer will be part of a product and engineering organization, working closely with Product Managers and Engineers.

• Collaboration is expected across mobile, web/browser, client, and platform teams, indicating a cross-functional team structure.

Methodology:

• User-centered design is a core methodology, with a strong emphasis on user research and advocacy.

• Iterative design and continuous improvement are key, supported by data analysis, user feedback, and A/B testing.

• Design systems and reusable components are utilized to ensure consistency and scalability.

• A data-driven approach is expected for measuring UX success and informing design decisions.

Company Website: https://www.hypr.com/

📝 Enhancement Note: HYPR's focus on "Identity Assurance" and "passwordless" technology positions them at the forefront of a critical cybersecurity trend. This suggests a culture that values innovation, technical excellence, and a deep understanding of security implications. The company's mission is bold, indicating a desire for individuals who are driven and passionate about solving significant problems.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating an experienced individual contributor expected to lead design initiatives, mentor junior designers (if applicable), and significantly influence product direction. The scope includes end-to-end ownership and strategic input.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Head of Product Design, Design Lead, or Director of Product. They will work closely with Product Managers and Engineering Leads.

Operations Impact: The Senior Product Designer's work directly impacts the user experience of HYPR's identity assurance platform, which is crucial for customer acquisition, retention, and overall product adoption. By improving usability and security perception, the designer contributes directly to customer trust and the company's mission of creating a passwordless world.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Manager role, overseeing design strategy and team development.

• Specialization: Deepen expertise in identity security design, becoming a subject matter expert in a niche but high-demand area.

• Cross-functional Influence: Expand influence across product strategy, working more closely with executive leadership on product vision and roadmap.

• Mentorship: Opportunity to mentor and guide junior designers, fostering design talent within the organization.

📝 Enhancement Note: The "Sr." title and the broad responsibilities suggest a role with significant autonomy and potential for growth beyond individual contribution. The company's focus on a specific, high-impact problem (passwordless identity) offers opportunities for deep specialization and career advancement within a growing cybersecurity domain.

🌐 Work Environment

Office Type: HYPR offers a hybrid work model, with the primary office located in Belgrade, Serbia. The role is eligible for remote work within Europe, but requires 4 days onsite at the Belgrade office. This suggests a structured environment that values in-person collaboration while offering some flexibility.

Office Location(s): Belgrade, Serbia.

Workspace Context:

• The Belgrade office likely provides a collaborative environment conducive to in-person teamwork with product and engineering.

• Access to necessary design tools and technology (Figma, Aha!, Confluence) is a given.

• Opportunities for direct interaction with cross-functional teams (Product, Engineering) are expected.

Work Schedule: The role is full-time, with 4 days per week expected in the Belgrade office. This schedule allows for focused work periods, both in-person and potentially remote, balancing collaborative needs with individual productivity.

📝 Enhancement Note: The hybrid nature of the role (4 days onsite in Belgrade) indicates a preference for in-person collaboration, likely to foster team cohesion and facilitate rapid iteration. The remote eligibility within Europe provides flexibility for candidates who may not be local to Belgrade but are willing to relocate or travel periodically.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your application and portfolio for alignment with the role's requirements.

• Portfolio Review & Discussion: You will likely present your portfolio, walking through case studies that demonstrate your end-to-end design process, problem-solving skills, and impact. Be prepared to discuss your role in each project, your design decisions, and the outcomes.

• Design Challenge/Exercise: A practical design exercise or a take-home challenge may be assigned to assess your design thinking, problem-solving abilities, and proficiency with design tools in a scenario relevant to identity assurance.

• Cross-functional Interviews: Interviews with Product Managers and Engineers to assess collaboration skills, communication effectiveness, and technical understanding.

• Final Interview: Potentially with senior leadership to assess cultural fit, strategic thinking, and overall suitability for the Senior Product Designer role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your end-to-end design process, particularly those involving complex digital products, SaaS, or enterprise solutions. Prioritize projects with measurable impact.

• Tell a Story: For each project, clearly articulate the problem, your role and process, the constraints, your design decisions (and the rationale behind them), the solution, and the results (quantified where possible).

• Highlight Process: Emphasize your user research, ideation, prototyping, testing, and iteration phases. Show how you translated insights into tangible design outcomes.

• Showcase Tool Proficiency: Be ready to demonstrate your skills in Figma, Aha!, and Confluence, and how you leverage them to create efficient workflows and high-quality designs.

• Address Identity Assurance: If possible, include or discuss projects related to security, authentication, or identity verification to demonstrate domain relevance.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with HYPR's mission, their passwordless technology, and the general landscape of identity assurance and cybersecurity.

• Practice Problem-Solving: Be prepared for hypothetical design challenges that require you to define problems, brainstorm solutions, and outline a design approach under time constraints.

• Articulate Trade-offs: Be ready to discuss design decisions and the trade-offs you considered (e.g., user experience vs. security, speed vs. comprehensiveness).

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on practical design skills, problem-solving, and collaboration. A strong portfolio that clearly demonstrates the candidate's design process and impact is paramount. Preparing specific examples that align with HYPR's mission in identity assurance will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Candidates must demonstrate advanced proficiency.

• Aha!: Likely used for product roadmapping, strategy, and feature prioritization. Familiarity with its capabilities for design integration is beneficial.

• Confluence: Used for documentation, knowledge sharing, and project collaboration. Candidates should be comfortable contributing to and navigating documentation.

Analytics & Reporting:

• Jira: A common tool for issue tracking, project management, and agile workflows, often used by engineering and product teams.

• Pendo: A product analytics and user experience platform that can be used for understanding user behavior, in-app messaging, and feature adoption.

CRM & Automation:

• Not explicitly mentioned, but understanding how design integrates with CRM and automation platforms may be beneficial for enterprise/SaaS products.

📝 Enhancement Note: The mandatory "must-have" tools (Figma, Aha!, Confluence) indicate the core software stack for design and product management. Proficiency in these is non-negotiable. The "nice-to-have" tools (Jira, Pendo) suggest that familiarity with broader product development and analytics ecosystems is a plus.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, driving all design decisions from discovery through iteration.

• Quality & Simplicity: A commitment to high design quality, pushing for clarity and simplicity in user experiences.

• Collaboration: Strong emphasis on partnering with Product and Engineering to achieve shared goals.

• Continuous Improvement: A culture of learning, iteration, and data-driven refinement of products and processes.

• Innovation: Driving a "passwordless world" requires a forward-thinking and innovative mindset.

Collaboration Style:

• Highly collaborative with Product Management and Engineering teams across various platforms.

• Open communication and clear articulation of design decisions are expected.

• Cross-functional teamwork focused on delivering meaningful outcomes and raising the quality bar for design.

• A culture that supports experimentation and learning from user feedback and data.

📝 Enhancement Note: The emphasis on user advocacy, quality, simplicity, and collaboration suggests a mature product development culture where design plays a pivotal role. The innovative nature of HYPR's mission likely attracts individuals passionate about solving complex problems and shaping the future of identity security.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Security and Usability: Balancing robust security requirements with an intuitive and seamless user experience, especially in the critical domain of identity verification.

• Complexity of Identity Lifecycle: Designing solutions that span the entire identity lifecycle, from onboarding to authentication and ongoing management, across diverse platforms.

• Rapidly Evolving Technology: Staying abreast of advancements in authentication technologies, cybersecurity threats, and user expectations in a fast-paced industry.

• Cross-Platform Consistency: Ensuring a cohesive and high-quality user experience across mobile, web, desktop clients, and platform interfaces.

Learning & Development Opportunities:

• Domain Expertise: Deepen knowledge in identity assurance, cybersecurity, and authentication technologies.

• Design System Expansion: Contribute to the growth and evolution of a sophisticated design system.

• Strategic Product Influence: Gain experience in shaping product strategy and roadmaps within a high-growth tech company.

• Mentorship & Leadership: Opportunities to mentor junior designers and potentially grow into leadership roles.

📝 Enhancement Note: The challenges presented are inherent to the identity security domain and require a designer who is not only skilled but also adaptable and keen to learn. The growth opportunities align with typical career progression for senior designers in successful tech companies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance complex security requirements with user experience needs. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and results.)

• "How do you ensure consistency and quality across multiple platforms (mobile, web, desktop) when designing for a product like ours?" (Highlight your experience with design systems and cross-functional collaboration.)

Company & Culture Questions:

• "What interests you about HYPR's mission to create a passwordless world and secure the identity lifecycle?" (Connect your passion to their vision.)

• "How do you typically collaborate with Product Managers and Engineers? Describe a challenging collaboration and how you resolved it." (Demonstrate your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Walkthrough: For each case study, follow a clear narrative: Problem -> Your Role -> Research/Discovery -> Ideation -> Design Solutions -> Testing/Iteration -> Outcome/Impact.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).

• Articulate Your Decisions: Be ready to defend your design choices by referencing user needs, business goals, technical constraints, and design principles.

• Showcase Tool Mastery: Briefly demonstrate how you used Figma for prototyping, Aha! for strategy context, and Confluence for documentation to support your projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of user-centered design, strong problem-solving skills, and the ability to collaborate effectively. Quantifying impact and clearly articulating one's design process are key to success in this role.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on HYPR's careers page.

• Tailor your Resume: Highlight your 10+ years of experience in product design, UX, and interaction design, specifically mentioning experience with SaaS, enterprise, or platform products. Emphasize your proficiency with Figma, Aha!, and Confluence.

• Curate Your Portfolio: Select case studies that showcase your end-to-end design process, problem-solving abilities, and measurable impact, ideally related to complex digital products, security, or identity solutions. Prepare to present these clearly and concisely.

• Research HYPR: Understand HYPR's mission, their technology (passwordless authentication, identity assurance), and their market position. Be ready to articulate why you are passionate about their specific challenges.

• Prepare for a Hybrid Role: Be prepared to discuss your experience and expectations regarding a hybrid work arrangement, including your willingness to work 4 days onsite in the Belgrade office.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.