Sr Product Designer (Ads)

📍 Job Overview

Job Title: Sr Product Designer (Ads)

Company: Coupang Internal

Location: Seoul, South Korea

Job Type: Full-time

Category: Product Design / UX/UI Design (Advertising Technology)

Date Posted: April 22, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the development and execution of comprehensive user experience (UX) strategies for Coupang's advertising products, directly impacting advertiser growth and satisfaction.

• Drive strategic design direction for a suite of ads products, ensuring alignment with overarching company business objectives and advertiser success metrics.

• Leverage data and key performance indicators (KPIs) to identify opportunities for UX improvement, informing design decisions and product iteration within the advertising technology (AdTech) domain.

• Champion a user-centered design philosophy, collaborating closely with cross-functional teams including Product Management, Engineering, Data Science, and Sales to deliver best-in-class advertiser experiences.

📝 Enhancement Note: The role title "Sr Product Designer (Ads)" and the description focusing on "Coupang Ads," "advertiser experience," and "advertising solutions" clearly indicate a specialization within product design focused on the advertising technology sector. The responsibilities highlight strategic design, data utilization, and cross-functional collaboration, typical for senior-level product design roles in a fast-paced tech environment like Coupang. The mention of e-commerce and retail aligns with Coupang's core business.

📈 Primary Responsibilities

• Develop and execute a comprehensive user experience (UX) strategy for various advertising products, ensuring alignment with Coupang's business objectives and advertiser goals.

• Provide strategic design leadership and direction for diverse ads products, aiming to meet both company targets and advertiser success metrics.

• Analyze user data and key performance indicators (KPIs) to identify areas for improvement and to inform data-driven design decisions across the ads product portfolio.

• Collaborate effectively with cross-functional teams, including Product Managers, Engineers, Data Scientists, and Sales representatives, to ensure the delivery of an optimal advertiser experience.

• Partner with Product Managers and development teams to prioritize and implement features that enhance user experience and drive business growth for advertisers on the Coupang platform.

• Conduct thorough user research, including usability testing and in-depth interviews, to gather critical insights into advertiser needs, pain points, and preferences.

• Foster a collaborative and innovative work environment that encourages creativity, continuous improvement, and a shared commitment to design excellence within the Ads team.

📝 Enhancement Note: The responsibilities listed are standard for a Senior Product Designer, with a specific emphasis on the "advertiser" as the primary user. The inclusion of "data and metrics to identify areas for improvement" and "collaborate with product managers and development teams to prioritize and implement features" points to a role that is not just about aesthetics but also about strategic impact and product development lifecycle involvement. The mention of "e-commerce or retail environment" in the experience section further contextualizes the responsibilities.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, Industrial Design, Human-Computer Interaction (HCI), Computer Science, Psychology, Ethnography, or a related field.

Experience:

• Minimum of 3-5 years of progressive experience in user experience (UX) design.

• Demonstrated success in designing and implementing user-centered design strategies within an e-commerce or retail environment.

Required Skills:

• Expertise in user experience (UX) design principles and methodologies.

• Proficiency in industry-standard design and prototyping tools, including Figma, Sketch, Adobe Creative Suite, and other prototyping software.

• Strong understanding of usability principles, user research methodologies (e.g., usability testing, interviews), and data analysis techniques.

• Excellent communication and interpersonal skills, with the ability to effectively present design concepts, inspire cross-functional teams, and motivate stakeholders.

• Proven ability to operate autonomously and manage design projects efficiently in a fast-paced, dynamic environment.

Preferred Skills:

• Experience specifically within the advertising technology (AdTech) or digital advertising space.

• Familiarity with A/B testing and conversion rate optimization (CRO) strategies.

• Knowledge of front-end development principles to facilitate better collaboration with engineering teams.

• English language proficiency is a plus, given the global nature of Coupang and potential for international collaboration.

📝 Enhancement Note: The requirements clearly define a mid-level to senior role, emphasizing hands-on design skills, strategic thinking, and collaboration. The specific mention of tools like Figma and Sketch, along with user research and data analysis, are critical for operations-adjacent design roles. The preference for English reinforces the multinational aspect of Coupang.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of UX/Product Design experience, with a strong emphasis on e-commerce or advertising platforms.

• Demonstrate a clear progression of projects, highlighting your role, the problem statement, your design process, and the measurable impact of your solutions.

• Include case studies that detail your approach to user research, wireframing, prototyping, usability testing, and iteration based on data and feedback.

Process Documentation:

• Examples of how you have translated user needs and business requirements into detailed design specifications and user flows.

• Evidence of your process for collaborating with Product Managers and Engineers, including how you hand off designs and provide ongoing support during development.

• Demonstrations of how you utilize data and analytics to inform design decisions and measure the success of your UX initiatives.

• Prototypes or interactive mockups that illustrate your ability to create intuitive and effective user interfaces for advertising products.

📝 Enhancement Note: For a Senior Product Designer role, a robust portfolio is non-negotiable. The emphasis here is on demonstrating a mature design process, strategic thinking, and the ability to deliver measurable business outcomes, particularly within the e-commerce and advertising technology contexts. The requirements are geared towards showcasing end-to-end design ownership and impact.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Retirement savings plan contributions.

• Paid time off (vacation, sick leave, public holidays).

• Opportunities for professional development, including training, workshops, and conference attendance.

• Employee discounts on Coupang products and services.

• Potential for performance-based bonuses or stock options.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, from Monday to Friday. However, the role may require flexibility to accommodate project deadlines, cross-functional team schedules, and the dynamic nature of the advertising technology industry.

📝 Enhancement Note: Salary figures for Seoul are estimated based on general market data for experienced UX/Product Designers in South Korea within the tech sector. Actual compensation will depend on specific experience, qualifications, and negotiation. Benefits listed are typical for large, multinational tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Advertising Technology (AdTech)

Company Size: Large (10,000+ employees, based on typical Coupang scale)

Founded: 2010

Company Description: Coupang is a leading e-commerce platform dedicated to revolutionizing the way people shop and live. Known for its rapid growth and innovation, Coupang operates with a startup mentality within a global, publicly traded company structure. The company prides itself on a culture of customer obsession, speed, and ownership, encouraging employees to take initiative and drive impactful change.

Team Structure:

• The Coupang Ads team is described as multi-functional and collaborative, comprising specialists in Sales, Marketing, Video Product and Operations, Product, and Engineering.

• This role likely reports into a Product Design Lead or Head of Design within the Ads division, with close collaboration across product management and engineering.

Methodology:

• Coupang emphasizes a data-driven approach, utilizing metrics and analytics to inform decisions and measure success.

• The company culture fosters a "gam-ba-ram" (Korean for "wind" or "spirit"), implying speed, agility, and a proactive approach to problem-solving.

• User-centered design is a core philosophy, ensuring that advertiser needs and experiences are at the forefront of product development.

Company Website: https://www.coupang.com/ (Global) | https://www.coupang.jobs/kr/ (Careers)

📝 Enhancement Note: Coupang's reputation for a fast-paced, innovative, and customer-obsessed culture is well-documented. The Ads team structure suggests a highly collaborative environment where design plays a crucial role in bridging business needs with user experience. The "startup culture within a large company" dynamic is key to understanding how work gets done.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a significant degree of autonomy, strategic input, and the ability to lead design initiatives from conception to launch. It involves mentoring junior designers and influencing product strategy.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director within Coupang Ads, working closely with Product Managers and Engineering Leads. This structure facilitates seamless integration into product development cycles and ensures design alignment with business goals.

Operations Impact: This role has a direct impact on the success of Coupang Ads by enhancing the advertiser experience, which in turn drives advertiser acquisition, retention, and revenue growth. By designing effective advertising tools and platforms, the designer contributes significantly to Coupang's overall e-commerce ecosystem and its position in the AdTech market.

Growth Opportunities:

• Specialization: Deepen expertise within AdTech, potentially moving into lead or principal designer roles for specific advertising product lines.

• Leadership: Transition into a Design Lead or Management role, overseeing a team of designers and shaping the design vision for Coupang Ads.

• Cross-functional Mobility: Leverage design expertise to move into Product Management roles, focusing on strategy and roadmap development for advertising products.

• Skill Development: Continuous learning through internal resources, external training, and exposure to cutting-edge design and advertising technologies.

📝 Enhancement Note: The "Senior" title implies significant responsibility and potential for growth. The analysis focuses on how a design role in AdTech at Coupang can lead to both vertical and horizontal career progression within the company and the broader tech industry.

🌐 Work Environment

Office Type: The job posting specifies an "On-site" work arrangement, indicating a traditional office-based environment within Coupang's Seoul headquarters or a designated office.

Office Location(s): Seoul, South Korea. Coupang's primary operations and headquarters are located in Seoul, a major global business hub. This location offers access to a vibrant tech ecosystem and talent pool.

Workspace Context:

• The work environment is expected to be dynamic and fast-paced, reflecting Coupang's culture.

• Collaboration will be a key aspect, with opportunities to work closely with diverse teams in person.

• Access to modern design tools and technologies will be provided to support the design process.

• The office setting likely facilitates spontaneous interactions, brainstorming sessions, and team-building activities crucial for innovation.

Work Schedule: Standard business hours (e.g., 9 AM to 6 PM, Monday to Friday) are typical, but flexibility may be required to meet project demands and collaborate effectively with global teams if applicable.

📝 Enhancement Note: The "On-site" requirement is crucial. It suggests a preference for in-person collaboration, which is common in many large tech companies for fostering innovation and team cohesion, especially in roles requiring deep cross-functional interaction like product design.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Candidates must complete and submit the attached "Internal Transfer Request Form" (or "Internal Transfer Request Form") using their Coupang email address. This is a critical first step.

• Resume/Portfolio Review: Initial screening of applications and portfolios to assess experience, skills, and alignment with role requirements.

• Phone/Video Interview: An initial conversation with a recruiter or hiring manager to discuss experience, qualifications, and cultural fit.

• Design Challenge/Case Study: Candidates may be asked to present a portfolio walkthrough or complete a design challenge related to advertising products. This assesses problem-solving skills, design process, and strategic thinking.

• On-site/Video Interviews: In-depth interviews with the hiring team, including potential peers, managers, and cross-functional stakeholders (Product Managers, Engineers). These interviews will focus on design methodology, collaboration, and strategic impact.

• Final Interview: Potentially with senior leadership to finalize assessment.

Portfolio Review Tips:

• Tailor to Coupang Ads: Highlight projects relevant to e-commerce, advertising platforms, user growth, or complex digital products.

• Showcase Process: Clearly articulate your design process, from problem definition and research to ideation, prototyping, testing, and iteration. Use a narrative structure for each case study.

• Quantify Impact: Whenever possible, include metrics and data that demonstrate the positive business impact of your design solutions (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).

• Tool Proficiency: Explicitly mention and demonstrate your proficiency with Figma, Sketch, Adobe Creative Suite, and prototyping tools.

• Collaboration: Include examples of how you worked effectively with cross-functional teams, particularly product managers, engineers, and data scientists.

Challenge Preparation:

• Understand the AdTech Landscape: Familiarize yourself with common advertiser needs, challenges, and key metrics within the digital advertising space.

• Coupang's Business: Research Coupang's core business, its market position, and its advertising offerings.

• User-Centricity: Prepare to articulate how you would approach understanding and solving advertiser problems through design.

• Data-Driven Approach: Be ready to discuss how you use data to inform design decisions and measure success.

📝 Enhancement Note: The explicit instruction to use a specific form and Coupang email is paramount. The interview process is standard for senior design roles, with a strong emphasis on portfolio quality and practical application of design skills.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative interface design, prototyping, and design system management.

• Sketch: Widely used for UI design, often in conjunction with other tools.

• Adobe Creative Suite: Including Photoshop and Illustrator for asset creation, image editing, and visual design elements.

• Prototyping Software: Tools like InVision, Figma, or Adobe XD for creating interactive prototypes to demonstrate user flows and interactions.

Collaboration & Project Management:

• Jira/Confluence: Likely used for project tracking, bug reporting, and documentation, requiring designers to integrate their work into these systems.

• Slack/Microsoft Teams: For real-time communication and team collaboration.

User Research & Analytics:

• User Testing Platforms: Tools for conducting remote usability tests (e.g., UserTesting.com, Maze).

• Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or internal Coupang analytics dashboards to understand user behavior and measure design impact.

• Survey Tools: For gathering qualitative feedback (e.g., SurveyMonkey, Google Forms).

📝 Enhancement Note: Proficiency in Figma and Sketch is a baseline expectation for modern product designers. Understanding how these tools integrate with project management and analytics platforms is key to demonstrating a holistic approach to design within a tech organization.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A relentless focus on understanding and meeting the needs of advertisers.

• Speed & Urgency: A commitment to rapid iteration, quick decision-making, and efficient execution.

• Ownership: Taking responsibility for projects and outcomes, driving initiatives from start to finish.

• Innovation: Encouraging creative problem-solving and the pursuit of new ideas to push boundaries.

• Collaboration: Working effectively across teams and disciplines to achieve shared goals.

• Grit: Perseverance in the face of challenges, demonstrating resilience and determination.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork between Design, Product, Engineering, and Sales.

• Expectation of proactive communication and knowledge sharing.

• A culture that values constructive feedback and continuous improvement.

• Designers are expected to be advocates for the user while balancing business needs and technical constraints.

📝 Enhancement Note: Coupang's core values (customer obsession, speed, ownership, innovation, grit) are central to its culture and are likely reflected in the daily work and expectations of the Ads team. Understanding these values is crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Advertiser Needs with Business Goals: Designing solutions that satisfy diverse advertiser requirements while simultaneously driving Coupang's revenue and strategic objectives.

• Rapid Product Iteration: Adapting to a fast-paced environment where product features and strategies evolve quickly, requiring agility in design.

• Complexity of AdTech: Navigating the intricate ecosystem of digital advertising, including various ad formats, targeting options, and performance metrics.

• Cross-functional Alignment: Ensuring consistent vision and execution across multiple departments with potentially different priorities.

Learning & Development Opportunities:

• AdTech Specialization: Gaining deep expertise in advertising technology, user acquisition, brand building, and campaign management tools.

• Strategic Design Leadership: Developing skills in product strategy, roadmap influence, and leading design initiatives for major product launches.

• Data-Driven Design Mastery: Enhancing analytical skills to leverage complex datasets for user insights and design validation.

• Mentorship: Opportunities to learn from experienced designers, product managers, and leaders within Coupang.

• Industry Exposure: Potential to attend industry conferences or workshops related to UX, product design, and digital advertising.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role. Highlighting growth opportunities within AdTech and at a company like Coupang provides a compelling reason to apply.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different stakeholders (e.g., Sales, Engineering, Advertisers) for a product feature. How did you approach it and what was the outcome?" (Focus on your negotiation, prioritization, and compromise skills.)

• "Walk me through a complex design challenge you faced with an e-commerce or advertising product. What was your process, what data did you use, and what was the measurable impact?" (Prepare a detailed case study from your portfolio.)

Company & Culture Questions:

• "What do you know about Coupang's customer obsession and speed culture? How would you embody these values in your role as a Senior Product Designer?" (Research Coupang's values and prepare specific examples.)

• "Describe your ideal team dynamic and how you contribute to a collaborative and innovative work environment." (Align your response with Coupang's described team culture.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentations as compelling narratives. Clearly define the problem, your role, your process, the solution, and the results.

• Visuals & Prototypes: Use high-quality visuals, wireframes, mockups, and interactive prototypes to bring your work to life. Ensure they are easily navigable and clearly demonstrate user flows.

• Quantify Results: Emphasize the impact of your work using specific metrics and data. If exact numbers are confidential, use percentages or relative improvements.

• Conciseness: Be prepared to present your key projects within a given timeframe, focusing on the most relevant and impactful work. Practice your delivery to be clear, confident, and engaging.

📝 Enhancement Note: These questions are designed to assess not only design skills but also strategic thinking, problem-solving abilities, cultural fit, and the candidate's understanding of Coupang and the AdTech domain.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Application: Complete and submit the attached "Internal Transfer Request Form" (or "Internal Transfer Request Form") using your official Coupang email address through the provided link. This step is mandatory.

• Portfolio Customization: Tailor your resume and portfolio to highlight specific experiences in e-commerce, advertising technology, user-centered design, and data-driven decision-making. Ensure your portfolio showcases your best work relevant to advertiser-facing products.

• Resume Optimization: Clearly articulate your years of experience, key skills (Figma, Sketch, User Research, etc.), and quantifiable achievements. Use keywords from the job description naturally.

• Interview Preparation: Thoroughly research Coupang's business, its advertising division, and its core values. Practice presenting your portfolio case studies, focusing on your process, impact, and ability to collaborate. Prepare to answer behavioral and situational questions related to design strategy and problem-solving.

• Company Research: Understand Coupang's market position, its competitive landscape in e-commerce and AdTech, and its commitment to innovation and customer satisfaction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.