Sr. Manager, Digital UX

📍 Job Overview

Job Title: Sr. Manager, Digital UX

Company: Campbell's

Location: Camden County, New Jersey, United States

Job Type: FULL_TIME

Category: Digital Experience & Operations

Date Posted: September 10, 2025

Experience Level: 8+ Years

🚀 Role Summary

• Lead the strategic vision and execution for digital user experience (UX) across Campbell's brand websites and email platforms, transforming transactional touchpoints into immersive, insight-driven experiences.

• Drive performance-led design by overseeing day-to-day operations, focusing on measurable outcomes such as conversion, engagement, and loyalty, through agile iteration, A/B testing, and real-time optimization.

• Shape and implement enterprise-level SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) strategies to enhance digital discoverability and organic performance.

• Serve as the enterprise lead for audience data strategy, defining and prioritizing data use cases to unlock personalized consumer experiences and business value across digital touchpoints.

📝 Enhancement Note: This role bridges strategic UX vision with operational execution, demanding a leader who can not only conceptualize innovative digital experiences but also manage their implementation and performance measurement. The emphasis on "transformational leadership" and "designing what's next" indicates a focus on proactive innovation and strategic impact beyond standard optimization.

📈 Primary Responsibilities

• Define and champion a visionary UX strategy that reimagines consumer engagement across all digital brand touchpoints, ensuring a cohesive and elevated brand experience.

• Architect intuitive, high-performing user experiences rooted in deep understanding of behavioral data and consumer insights, leveraging human-centered design principles.

• Build and maintain scalable design systems that consistently reflect brand voice and adapt to evolving consumer expectations and digital trends.

• Lead the digital UX team responsible for all brand websites and email platforms, ensuring consistency, innovation, and optimal performance across the entire portfolio.

• Oversee the agile iteration process through rigorous A/B testing, behavioral analytics, and real-time optimization to continuously evolve user journeys and enhance digital performance.

• Implement and manage enterprise-level SEO strategies to drive discoverability, organic traffic, and improved search engine rankings.

• Develop and integrate Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies into the UX design process to adapt to evolving search behaviors and platform innovations.

• Serve as the enterprise lead for audience data strategy, collaborating with media, analytics, content, and IT teams to define and prioritize data use cases that unlock personalized experiences and business value.

• Collaborate with analytics teams to translate performance data into actionable UX insights, developing dynamic dashboards and reporting tools to guide strategic decision-making.

• Act as the primary advocate for the user across all digital initiatives, ensuring brand ambition is effectively translated into digital execution and seamless integration across the marketing ecosystem.

• Pilot new technologies, AI capabilities, and frameworks that unlock next-generation consumer experiences, contributing to a culture of continuous improvement and forward-thinking design.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic direction and hands-on operational management. The role requires a deep understanding of how to leverage data, technology (including AI and SEO/GEO/AEO), and design principles to drive measurable business outcomes and enhance brand perception across digital channels.

🎓 Skills & Qualifications

Education: Bachelor’s degree required.

Experience: 8+ years of progressive experience in digital UX, web/email experience design, or digital product leadership.

Required Skills:

• Proven success in leading large-scale UX transformations across complex brand portfolios, demonstrating strategic vision and execution capabilities.

• Expertise in translating data, business goals, and creative ambition into cohesive and impactful connected digital experiences.

• Hands-on experience with Content Management System (CMS) platforms, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

• Proficiency in responsive design principles and personalization engine implementation.

• Fluency with analytics tools such as Google Analytics, heatmapping software, and AI-based testing platforms for performance tracking and optimization.

• Strong leadership and collaboration skills with the proven ability to influence and drive alignment across diverse cross-functional teams and stakeholders.

Preferred Skills:

• Experience with AI-driven personalization techniques and emerging UX technologies, including their application in enhancing consumer journeys.

• Familiarity with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies and their practical application in digital marketing.

• Exposure to enterprise-level digital transformation initiatives, understanding the complexities and strategic imperatives involved.

• Understanding of accessibility standards (e.g., WCAG) and inclusive design practices to ensure equitable user experiences.

📝 Enhancement Note: The emphasis on "hands-on" experience with CMS, SEO/SEM, and personalization engines, combined with fluency in analytics, suggests a need for a practitioner with deep technical and operational knowledge, not just a high-level strategist. The portfolio requirement underscores the importance of demonstrating tangible results and strategic thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate strategic thinking by showcasing how user needs, business objectives, and technical constraints were balanced in past projects.

• Provide evidence of executional excellence through detailed case studies that highlight the design and implementation process of digital experiences.

• Showcase measurable impact and ROI by presenting key performance indicators (KPIs) and data that illustrate the success of implemented UX strategies.

• Include examples of how you have built or leveraged design systems to ensure brand consistency and scalability across digital touchpoints.

Process Documentation:

• Illustrate your approach to defining and documenting UX strategies, including user journey mapping, wireframing, and prototyping phases.

• Showcase your methodology for implementing and iterating on digital experiences, including A/B testing plans, user feedback loops, and agile development workflows.

• Provide examples of how you measure and analyze the performance of digital experiences, including the creation of dashboards and reports, and how these insights inform future iterations.

📝 Enhancement Note: Given the role's focus on performance-led design and data-driven insights, the portfolio should clearly articulate the candidate's process for ideation, execution, measurement, and optimization. Demonstrating the ability to connect UX decisions to tangible business outcomes and operational efficiency is crucial.

💵 Compensation & Benefits

Salary Range: The target base salary range for this full-time position is between $140,400 - $201,800 USD annually.

Benefits:

• Comprehensive health, dental, and vision insurance plans available from day one of employment.

• Short-term and long-term disability coverage, along with Accidental Death & Dismemberment (AD&D) and life insurance for employees, families, and domestic partners.

• Immediate vesting in a matching 401(k) plan, offering financial planning support from the start of employment.

• Generous time-off policies including unlimited sick time, paid time off (PTO), and paid holiday pay.

• On-site amenities at the Camden, NJ headquarters include a fitness center and on-site day care services operated by Bright Horizons.

• Access to the company store for employee discounts and purchases.

• Employee donation matching program ("Campbell's Cares") to support community involvement, matching employee donations or volunteer activity up to $1,500 annually.

Working Hours: This is a full-time salaried position, typically requiring approximately 40 hours per week, with flexibility expected to meet project demands and business needs.

📝 Enhancement Note: The salary range provided is competitive for a Senior Manager role in the digital UX space in the New Jersey/Philadelphia metropolitan area, reflecting the strategic importance and experience required. The extensive benefits package, including unique perks like on-site daycare and unlimited sick time, indicates a strong commitment to employee well-being and work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, Consumer Packaged Goods (CPG). Campbell's is a legacy company with a portfolio of iconic and trusted brands, indicating a stable yet evolving market presence.

Company Size: Campbell's is a large enterprise, indicated by its broad portfolio of brands and established infrastructure, suggesting opportunities for impact within a structured environment and potential for cross-functional collaboration across many departments.

Founded: 1869. This long history signifies a company with deep roots, a strong brand heritage, and a culture that has evolved over time, likely balancing tradition with innovation.

Team Structure:

• The Digital UX team likely operates within the broader Marketing or Consumer Experience organization, potentially including UX designers, researchers, content strategists, and digital producers.

• This role reports into a leadership position within the Digital or Consumer Experience function, with direct partnership to the Senior Manager, Digital UX, suggesting a collaborative leadership model.

Methodology:

• Emphasis on a data-driven approach, utilizing behavioral data and consumer insights to inform design decisions and measure performance.

• Embraces agile iteration and continuous improvement through A/B testing and real-time optimization of digital platforms.

• Focus on human-centered design principles to ensure user needs are at the forefront of all digital experiences.

• Strategic integration of emerging technologies, including AI, to enhance personalization and future-proof digital ecosystems.

Company Website: https://www.campbellsoupcompany.com/

📝 Enhancement Note: Campbell's, as a large CPG company, likely fosters a culture that values brand heritage and consumer trust while also pushing for digital innovation to stay relevant. The UX team's success will depend on its ability to align digital strategies with overarching brand objectives and collaborate effectively with diverse internal and external teams.

📈 Career & Growth Analysis

Operations Career Level: This Sr. Manager role is a mid-to-senior level position within the operations and digital experience domain. It signifies a transition from individual contribution or team management to strategic leadership and cross-functional influence, focusing on driving significant business outcomes through digital platforms.

Reporting Structure: The role will report to a Director or VP level within the Digital, Marketing, or Consumer Experience organization. It involves direct partnership with the Senior Manager, Digital UX, and leads a team or function responsible for key digital touchpoints.

Operations Impact: This role has a substantial impact on revenue generation, brand perception, and consumer loyalty by directly shaping how millions of consumers interact with Campbell's brands online. Success here translates into enhanced customer acquisition, retention, and overall digital performance, directly contributing to business growth and market competitiveness.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in AI-driven personalization, Generative AI's impact on UX, advanced data analytics for consumer insights, and enterprise-level SEO/GEO/AEO strategies.

• Leadership Development: Potential to grow into Director or VP roles overseeing broader digital strategy, consumer experience, or digital product portfolios within Campbell's.

• Cross-Functional Exposure: Gain experience by leading initiatives that require deep collaboration with IT, product development, marketing analytics, and brand management teams, broadening business acumen.

• Strategic Influence: Contribute to high-level digital transformation initiatives and shape the future direction of Campbell's digital presence and consumer engagement strategies.

📝 Enhancement Note: This role offers a clear path for career progression within a large, established organization. The focus on emerging digital trends and strategic leadership provides opportunities for significant professional development and increased responsibility, particularly for those looking to lead digital transformation efforts in a CPG context.

🌐 Work Environment

Office Type: The job is based in Camden, NJ, indicating an on-site work environment at Campbell's headquarters. This suggests a corporate office setting with standard amenities and collaborative spaces.

Office Location(s): The primary location is Camden, New Jersey, USA. This location offers access to the broader Philadelphia metropolitan area's talent pool, infrastructure, and cultural amenities.

Workspace Context:

• Collaborative Environment: Expect a corporate setting designed for collaboration, likely featuring open-plan areas, meeting rooms, and project spaces to foster interaction among teams.

• Tools & Technology: Access to a robust technology stack, including company-provided hardware, software, and potentially specialized UX design and analytics tools necessary for the role.

• Team Interaction: Opportunities for regular interaction with the Digital UX team, cross-functional departments (IT, Marketing, Analytics), and agency partners, facilitating knowledge sharing and coordinated project execution.

Work Schedule: A standard 40-hour work week is expected, typical for a full-time salaried role. However, given the dynamic nature of digital experience and the "hands-on" requirement, flexibility may be needed to manage project deadlines, critical launches, or urgent optimization tasks.

📝 Enhancement Note: Working on-site at Campbell's headquarters in Camden provides an immersive corporate experience. The environment is likely geared towards fostering collaboration and innovation, with ample resources available to support the strategic and operational demands of the Digital UX function.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or talent acquisition specialist will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit. Be prepared to articulate your understanding of the role and your key strengths.

• Hiring Manager Interview: Conversation with the direct hiring manager to delve deeper into your experience, leadership style, strategic approach to UX, and understanding of digital performance metrics.

• Team/Stakeholder Interviews: Interviews with members of the Digital UX team, cross-functional partners (e.g., from IT, Marketing, Analytics), and potentially senior leadership. These will assess your collaboration skills, technical fluency, and ability to influence diverse stakeholders.

• Portfolio Review/Presentation: A critical stage where you will be asked to present your portfolio, showcasing specific case studies that demonstrate your strategic thinking, execution capabilities, and measurable impact on digital experiences.

• Final Round: May involve a final interview with senior leadership to discuss overall fit, strategic vision, and long-term potential within the organization.

Portfolio Review Tips:

• Structure Your Narrative: For each case study, clearly articulate the problem, your role and approach, the solutions implemented, and the measurable results (KPIs, ROI).

• Highlight Strategic Thinking: Emphasize how you translated business goals and consumer insights into effective UX strategies.

• Showcase Execution: Detail your process, including user research, wireframing, prototyping, A/B testing, and collaboration with development teams.

• Quantify Impact: Use data and metrics to demonstrate the success of your work, focusing on conversion rates, engagement, user satisfaction, and business value.

• Tailor to the Role: Select case studies that best align with Campbell's specific needs, such as large-scale transformations, data-driven optimization, and brand portfolio management.

Challenge Preparation:

• Be prepared for a potential case study or practical exercise that might involve analyzing a current digital experience, proposing improvements, or outlining a strategy for a specific challenge (e.g., optimizing a website for conversion, developing an AI-driven personalization strategy).

• Practice articulating your thought process clearly and concisely, demonstrating your problem-solving skills and strategic thinking.

• Familiarize yourself with Campbell's brands and their current digital presence to offer relevant insights during discussions.

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a case study indicates that Campbell's values practical application and demonstrable results. Candidates should prepare to articulate their processes, strategies, and the quantifiable impact of their work in a compelling and data-backed manner.

🛠 Tools & Technology Stack

Primary Tools:

• CMS Platforms: Experience with enterprise-level CMS (e.g., Adobe Experience Manager, Sitecore, WordPress VIP) for managing website content and user experiences.

• UX Design & Prototyping Tools: Proficiency in tools like Figma, Sketch, Adobe Creative Suite (XD, Photoshop, Illustrator), InVision for creating wireframes, prototypes, and design systems.

• Analytics & Data Visualization Tools: Expertise in Google Analytics, Adobe Analytics, Tableau, Power BI, Hotjar, or similar tools for user behavior analysis, performance tracking, and reporting.

• A/B Testing & Personalization Tools: Familiarity with platforms like Optimizely, VWO, Google Optimize, Adobe Target for running experiments and delivering personalized content.

• SEO & Content Optimization Tools: Knowledge of SEMrush, Ahrefs, Moz, Google Search Console for SEO strategy, keyword research, and performance monitoring.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for tracking website traffic, user behavior, and conversion funnels.

• Heatmapping & Session Recording: Tools like Hotjar or Crazy Egg to visualize user interactions and identify usability issues.

• Dashboarding Tools: Proficiency in creating and interpreting dashboards using tools like Google Data Studio, Tableau, or Power BI to communicate insights to stakeholders.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, understanding how UX integrates with CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot) for personalized email campaigns and customer journeys would be beneficial.

• Familiarity with marketing automation platforms for email execution.

📝 Enhancement Note: A strong command of a variety of digital UX, analytics, and optimization tools is essential. The ability to leverage these tools to drive strategy, execute campaigns, and measure performance is a key requirement for success in this role.

👥 Team Culture & Values

Operations Values:

• Consumer-Centricity: A core value will be placing the consumer at the heart of all digital decisions, ensuring experiences are intuitive, valuable, and aligned with user needs.

• Data-Driven Decision Making: A commitment to leveraging data, analytics, and insights to inform strategy, measure success, and drive continuous improvement in digital experiences.

• Innovation & Agility: A culture that encourages experimentation, embraces new technologies (like AI), and fosters agile methodologies for rapid iteration and adaptation to evolving digital trends.

• Brand Stewardship: A deep respect for Campbell's heritage brands and a dedication to maintaining and enhancing brand integrity and voice across all digital touchpoints.

• Collaboration & Influence: A value placed on strong cross-functional partnerships, effective communication, and the ability to influence stakeholders to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: Expect a collaborative environment where the UX team works closely with IT, Marketing, Analytics, Content, and external agencies to ensure seamless integration of digital strategies and executions across the entire ecosystem.

• Process Improvement Focus: A culture that actively seeks to refine and optimize workflows, leveraging feedback loops and data to enhance efficiency and effectiveness in digital operations.

• Knowledge Sharing: Encouragement of open communication and sharing of best practices, insights, and learnings across teams to foster collective growth and maintain a high standard of digital expertise.

📝 Enhancement Note: The company values likely reflect a blend of traditional CPG brand management principles with a modern emphasis on digital transformation, data analytics, and agile execution. Success in this role will require adeptness at navigating a collaborative corporate culture while driving forward-thinking digital initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Heritage with Digital Innovation: Navigating the need to honor the legacy and trust of established brands while embracing cutting-edge digital technologies and user expectations.

• Data Integration & Utilization: Effectively integrating disparate data sources and translating complex data into actionable UX insights and personalized consumer experiences across a diverse brand portfolio.

• Cross-Functional Alignment: Ensuring consistent vision and execution for digital UX across various departments (IT, Marketing, Brand teams) and external partners, managing differing priorities and perspectives.

• Keeping Pace with Evolving Technologies: Staying ahead of rapid advancements in AI, search engine evolution (GEO/AEO), and UX trends to maintain a competitive edge and future-proof digital platforms.

Learning & Development Opportunities:

• AI & Personalization: Deepen expertise in leveraging AI for advanced personalization, predictive analytics, and creating next-generation user experiences.

• Digital Strategy & Transformation: Gain exposure to and contribute to large-scale digital transformation initiatives, understanding enterprise-level strategic planning and execution.

• Industry Trends & Best Practices: Opportunities to attend industry conferences, workshops, and training sessions focused on UX, digital marketing, and emerging technologies.

• Leadership & Management: Develop leadership skills through managing a UX team, mentoring junior staff, and influencing cross-functional stakeholders at various levels of the organization.

📝 Enhancement Note: The challenges presented are typical for a senior role in a large, established company undergoing digital evolution. The growth opportunities are significant, offering a chance to lead impactful projects and develop specialized skills highly valued in the current digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a visionary UX strategy for a portfolio of diverse brands. How do you balance brand consistency with tailored user experiences?" (Focus on your strategic framework, user research integration, and brand alignment.)

• "How do you foster a culture of agile iteration and data-driven decision-making within a digital UX team? Provide an example of a time you used A/B testing to significantly improve a digital experience." (Highlight your process for testing, analysis, and acting on insights.)

Company & Culture Questions:

• "What excites you most about Campbell's brands and our digital presence? How do you see UX contributing to our business objectives?" (Demonstrate your research into the company and your understanding of its market position.)

• "How do you approach collaboration with cross-functional teams, such as IT, Marketing, and Analytics, to achieve digital experience goals?" (Provide examples of successful cross-functional projects and your communication strategies.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, clearly outlining the problem, your solution (detailing design process, tools used, and your specific contributions), and the measurable outcomes achieved.

• Data Focus: Emphasize the role of data and analytics in your process, from initial insights to performance measurement and optimization. Quantify results wherever possible (e.g., X% increase in conversion, Y% reduction in bounce rate).

• Strategic Narrative: Connect your work to broader business objectives and explain the strategic thinking behind your design decisions.

• Conciseness & Clarity: Be prepared to walk through your most impactful projects efficiently, highlighting key achievements and lessons learned. Practice your presentation to ensure it flows well and stays within time limits.

• Anticipate Questions: Be ready to answer detailed questions about your process, challenges faced, and how you would apply your experience to Campbell's specific context.

📝 Enhancement Note: Preparation should focus on articulating a clear strategic vision, demonstrating hands-on execution capabilities, and quantifying the business impact of your UX work. Understanding Campbell's brands and their digital landscape will be crucial for tailoring responses and showcasing genuine interest.

📌 Application Steps

To apply for this Sr. Manager, Digital UX position at Campbell's:

• Submit your application through the provided Workday link: https://campbellsoup.wd5.myworkdayjobs.com/ExternalCareers_GlobalSite/job/USA---NJ---Camden/Sr-Manager--Digital-UX_Req-60026

• Portfolio Customization: Carefully curate your portfolio to highlight projects demonstrating large-scale UX transformations, data-driven optimization, and success across multiple brands or digital platforms. Select case studies that best align with the responsibilities and preferred skills mentioned in the job description.

• Resume Optimization: Tailor your resume to emphasize your 8+ years of experience in digital UX, leadership capabilities, proficiency with relevant tools (CMS, analytics, A/B testing), and quantifiable achievements in driving conversion, engagement, and brand experience improvements.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your strategic thinking, execution process, and the measurable impact of your work. Prepare to discuss your approach to SEO, AI-driven personalization, and cross-functional collaboration.

• Company Research: Thoroughly research Campbell's brands, their current digital presence, and recent marketing initiatives. Understand their business objectives and how your UX expertise can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.