Sr. Brand Designer

📍 Job Overview

Job Title: Sr. Brand Designer

Company: Dialpad

Location: London, UK

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-01-05

Experience Level: 8+ Years

Remote Status: On-site

🚀 Role Summary

• Drive the refinement and integrity of the Dialpad brand across diverse marketing and channel platforms through innovative digital and print campaigns.

• Take end-to-end ownership of design initiatives, from initial concept and brainstorming to final execution and launch, ensuring impactful and compelling creative content.

• Leverage a strategic understanding of conversion goals and data-driven design principles to create effective marketing materials.

• Foster strong cross-functional relationships and provide guidance to junior designers, ensuring visual coherence and brand alignment across all touchpoints.

📝 Enhancement Note: This role requires a Senior Brand Designer with a strong foundation in design systems, a generalist approach to creative execution (editorial, data viz, digital ads), and a keen understanding of how design impacts conversion and brand recognition. The emphasis on "scrappy, curious, optimistic, persistent, and empathetic" traits suggests a dynamic, fast-paced environment where proactive problem-solving and strong interpersonal skills are highly valued.

📈 Primary Responsibilities

• Uphold and evolve the Dialpad brand identity across all marketing collateral, digital platforms, and campaign materials.

• Ideate, develop, and execute fresh digital and print campaigns that captivate target audiences, enhance brand recognition, and drive customer acquisition and loyalty.

• Lead design initiatives from concept through to completion, ensuring high-quality, innovative, and impactful creative output.

• Proactively identify design opportunities beyond the immediate brief and articulate the strategic rationale behind creative decisions to diverse internal stakeholders.

• Contribute recommendations on design tactics, strategies, and relevant tools to enhance campaign effectiveness.

• Continuously refine and strengthen the visual identity toolkit for Dialpad, ensuring alignment with brand ethos and core values.

• Collaborate closely with cross-functional teams, including engineering, marketing, and product design, to ensure visual coherence and brand consistency across all channels.

• Mentor and provide guidance to less experienced designers on the team, fostering a culture of growth and shared learning.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking, ownership, and a proactive approach to brand stewardship. The emphasis on translating marketing and conversion goals into design deliverables suggests a strong focus on measurable impact, not just aesthetic appeal. Guidance to junior designers indicates a leadership component to the role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design or equivalent practical experience.

Experience: 8+ years of professional design experience with a proven track record in brand design and a strong portfolio.

Required Skills:

• Demonstrated mastery of formal design elements and conceptual prowess, evidenced by a robust design portfolio.

• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong understanding of print production best practices and file preparation for various outputs.

• Solid understanding of how the internet works, including basic knowledge of HTML, CSS, and JavaScript, for effective collaboration with web development teams.

• Experience in conversion-focused and data-driven design initiatives.

• Proven ability to maintain brand consistency across multiple channels and campaigns.

• Excellent collaboration skills, with experience working alongside engineering, marketing, and product design teams.

• Proactive problem-solving approach with strong prioritization and organizational skills.

• Effective communication and stakeholder management capabilities.

Preferred Skills:

• Generalist design capabilities, with experience in editorial design, data visualization, and digital advertising.

• Familiarity with Google Workspace for file organization and collaboration.

• Knowledge of front-end development best practices and emerging web technologies.

📝 Enhancement Note: The requirement for 8+ years of experience, coupled with a strong portfolio and proficiency in specific tools like Figma and Adobe CC, positions this as a senior-level role. The inclusion of HTML, CSS, and JS knowledge, alongside generative AI experience, signals a forward-thinking approach to design and a need for designers who can bridge the gap between creative execution and digital implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 8 years of professional design work, highlighting conceptual strength and a deep understanding of design principles.

• Include diverse examples demonstrating expertise in brand identity development, campaign execution (digital and print), and visual system design.

• Present case studies that detail the design process, from initial brief analysis and concept ideation through to final execution and outcomes.

• Clearly articulate the strategic rationale behind design choices, particularly those related to marketing, brand, and conversion goals.

• Demonstrate experience with data-driven design and conversion optimization through specific project examples.

Process Documentation:

• Evidence of ability to manage design projects from inception to completion, including timelines, scope, and stakeholder management.

• Examples of how you have contributed to or maintained design systems and visual identity toolkits.

• Documentation or explanation of how you collaborate with engineering and marketing teams to ensure seamless implementation of design assets.

• Showcase an understanding of the iterative design process, including feedback incorporation and design refinement.

📝 Enhancement Note: A strong portfolio is paramount for this role, needing to demonstrate not just aesthetic skill but also strategic thinking, process ownership, and adaptability to new technologies like generative AI. The emphasis on conversion and data-driven design suggests that impact metrics should ideally be part of portfolio case studies.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer in London, UK, with 8+ years of experience, the estimated annual salary range is £55,000 - £75,000. This range can vary based on the candidate's specific skills, experience, and the final negotiation.

Benefits:

• Competitive Benefits package.

• Robust training program designed to foster professional development and skill enhancement.

• Opportunity to work in a certified "Great Place to Work" environment.

• Access to modern office facilities designed for collaboration and connection.

Working Hours: Standard full-time hours, likely 40 hours per week, with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: Salary is estimated based on UK market rates for senior design roles in tech, considering location (London) and experience level (8+ years). Benefits are drawn directly from the provided text, with emphasis on training and workplace culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-Powered Customer Communications Platform / SaaS Technology. Dialpad operates in a competitive and rapidly evolving tech landscape, where innovation in AI and communication solutions is key.

Company Size: Dialpad is a significant player in the SaaS market, likely falling into the mid-to-large enterprise category, with a global presence. This size implies structured processes but also opportunities for impact and growth.

Founded: Dialpad was founded in 2011, indicating a company with established market presence and a history of growth and innovation, moving beyond startup phase to a more mature organization.

Team Structure:

• The Creative Design team is part of the broader Marketing or Creative department, reporting to a Creative Director.

• It's a collaborative environment where designers work closely with marketing, engineering, and product teams.

• The team aims to define the future of Dialpad's visual narrative and brand presence.

Methodology:

• Emphasis on data-driven insights and AI-powered solutions in their product and communication strategies.

• A "scrappy, curious, optimistic, persistent, and empathetic" approach to problem-solving and execution.

• Continuous evolution and refinement of both the product and internal processes.

• Strong focus on storytelling and crafting engaging materials that communicate Dialpad's value proposition.

Company Website: https://www.dialpad.com/

📝 Enhancement Note: The company culture is actively promoted as collaborative, innovative, and people-centric, with a strong emphasis on core values. The "Great Place to Work" certification reinforces this. The design team's role is positioned as central to the company's storytelling and market leadership.

📈 Career & Growth Analysis

Operations Career Level: Senior Brand Designer, indicating a mid-to-senior level role with significant autonomy and responsibility. This role is expected to contribute strategically and mentor others.

Reporting Structure: Reports to the Creative Director, placing it within a creative leadership hierarchy. Collaboration extends across marketing, product, and engineering departments.

Operations Impact: The role has a direct impact on brand perception, customer acquisition, and marketing effectiveness. The Sr. Brand Designer is crucial in translating business goals into compelling visual narratives that drive engagement and build brand equity.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design tools, advanced brand system development, and cross-functional collaboration strategies.

• Leadership Development: Opportunities to mentor junior designers, lead specific design initiatives, and contribute to broader creative strategy.

• Career Progression: Potential to move into roles such as Lead Brand Designer, Art Director, or Creative Manager, depending on performance and organizational needs.

📝 Enhancement Note: This role offers significant growth potential for designers looking to make a strategic impact, mentor others, and evolve their skills in a dynamic tech environment. The emphasis on modern tools like generative AI suggests a commitment to staying at the forefront of design innovation.

🌐 Work Environment

Office Type: The role is based in their London, UK office, suggesting a hybrid or on-site work environment. Offices are described as inclusive and vibrant, designed to foster collaboration and connection.

Office Location(s): London, UK. Specific office address details would typically be provided during the application process.

Workspace Context:

• A collaborative environment where designers work closely with cross-functional teams.

• Access to modern tools and technology, including Figma, Adobe CC, and potentially generative AI platforms.

• Opportunities for direct interaction with colleagues from various departments, fostering a holistic understanding of business objectives.

• A culture that encourages proactive contribution and idea sharing.

Work Schedule: Standard full-time hours are expected, likely Monday to Friday. While the role is on-site, Dialpad's culture may offer some flexibility for project-based needs, but the primary expectation is in-office presence.

📝 Enhancement Note: The on-site requirement in London, combined with an emphasis on collaboration and a vibrant office, points to a traditional office-based role within a company that values in-person interaction for creativity and teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience.

• Portfolio Presentation: Candidates will likely present their portfolio to the hiring team, discussing key projects, design process, and strategic rationale. Be prepared to articulate your role, challenges, and outcomes.

• Skills Assessment: Potential for a design challenge or a deep dive into specific skills (e.g., Figma proficiency, brand system thinking, AI tool application).

• Cross-functional Interviews: Meetings with potential collaborators from marketing, product, or engineering to assess teamwork and communication skills.

• Final Interview: Discussion with Creative Director or senior leadership to assess cultural fit, strategic thinking, and overall suitability for the role.

Portfolio Review Tips:

• Curate strategically: Select 4-6 strong projects that best showcase your senior-level brand design expertise, covering diverse areas like brand identity, campaigns, and digital/print execution.

• Tell a story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the tools used (including AI), and the measurable impact or outcome.

• Highlight strategy: Emphasize how your design decisions aligned with marketing, brand, and conversion goals. Showcase your understanding of data-driven design and optimization.

• Demonstrate leadership: Include examples of how you've mentored others or influenced design direction.

• Technical proficiency: Be ready to discuss your proficiency with Figma, Adobe CC, and how you manage files for web production.

Challenge Preparation:

• Brand application: Be prepared for a task that may involve applying Dialpad's existing brand guidelines to a new concept or problem.

• Problem-solving: Anticipate challenges that require creative solutions to marketing or brand positioning issues.

• AI integration: Consider how you might use generative AI to enhance a given brief or develop creative concepts efficiently.

• Conciseness: Practice articulating your ideas clearly and concisely, respecting time limits.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for strategic depth, execution quality, and adaptability. Preparing case studies that clearly demonstrate the impact of design on business objectives, along with proficiency in modern tools like generative AI, will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Expect advanced usage and potentially contributions to component libraries.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign for asset creation, illustration, layout, and print production.

• Google Workspace: For document creation, collaboration, and file organization (e.g., Google Docs, Sheets, Drive).

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• Generative AI Tools: Explicitly required to demonstrate experience using AI for tasks like brief refinement, concept generation, and asset creation.

📝 Enhancement Note: Proficiency in Figma and Adobe CC is non-negotiable. The explicit mention of generative AI highlights a commitment to leveraging cutting-edge technology in the design process, requiring candidates to be conversant with these tools.

👥 Team Culture & Values

Operations Values:

• Scrappy: Ability to achieve results with resourcefulness and determination.

• Curious: A drive to learn, explore new ideas, and understand the 'why' behind tasks.

• Optimistic: Maintaining a positive outlook and belief in success, even through challenges.

• Persistent: The tenacity to overcome obstacles and see projects through to completion.

• Empathetic: Understanding and considering the needs of customers, colleagues, and stakeholders.

Collaboration Style:

• Highly collaborative and cross-functional, working closely with marketing, engineering, and product teams.

• Open to feedback and constructive critique, fostering a culture of continuous improvement.

• Emphasis on clear communication and shared ownership of project success.

• Proactive in sharing knowledge and mentoring junior team members.

📝 Enhancement Note: The explicitly stated core values (Scrappy, Curious, Optimistic, Persistent, Empathetic) are foundational to Dialpad's culture and should be reflected in how candidates present themselves and their work. These values guide how the team tackles challenges and collaborates.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining brand consistency and integrity across an expanding range of marketing channels and campaigns in a fast-paced tech environment.

• Translating complex AI and communication platform features into clear, compelling, and visually engaging designs.

• Balancing creative vision with conversion goals and data-driven performance metrics.

• Adapting quickly to new design trends, tools (like generative AI), and evolving marketing strategies.

Learning & Development Opportunities:

• Skill Specialization: Deepen expertise in areas like motion graphics, advanced data visualization, or scalable design systems.

• Industry Exposure: Gain insights into the competitive landscape of customer communication platforms and AI-driven solutions.

• Mentorship: Opportunities to learn from and be mentored by experienced creative leadership.

• Tool Proficiency: Stay at the forefront of design technology by mastering new tools and techniques, particularly in generative AI.

📝 Enhancement Note: The role presents challenges typical of a growing tech company, requiring adaptability and strategic design thinking. Growth opportunities are tied to both skill enhancement and the chance to influence brand direction and mentor others.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to champion a design concept that faced resistance from stakeholders. How did you articulate its strategic value and achieve buy-in?" (Focus on communication, persuasion, and understanding business goals).

• "How do you approach building or evolving a design system? What are the key components, and how do you ensure its adoption and maintenance?" (Focus on process, scalability, and collaboration).

• "Walk us through a campaign you designed that had a specific marketing or conversion goal. What was the brief, your approach, and the measurable results?" (Focus on data-driven design and impact).

Company & Culture Questions:

• "What interests you about Dialpad's mission and its AI-powered communication platform?" (Demonstrate research and alignment with company vision).

• "How do you embody Dialpad's core values (Scrappy, Curious, Optimistic, Persistent, Empathetic) in your work?" (Connect your work style to company culture).

Portfolio Presentation Strategy:

• Structure: Start with an overview of your career and key specializations. Then, present 3-4 of your strongest, most relevant projects. For each, clearly outline the problem, your role, the solution, the process, and the impact.

• Focus on AI: Be prepared to specifically discuss how you used generative AI in relevant projects, detailing the tools, the purpose, and the outcomes.

• Data & Conversion: Highlight projects where design directly influenced conversion rates or other key performance indicators. Be ready to discuss metrics and ROI.

• Visual Storytelling: Use your portfolio as a visual aid, but focus on your narrative and the strategic thinking behind each piece. Avoid simply reading off slides.

• Q&A: Anticipate questions about your process, tool choices, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of brand and conversion principles, proficiency with modern tools (especially Figma and AI), and strong collaborative and communication skills, all framed within Dialpad's core values.

📌 Application Steps

To apply for this Sr. Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Curate your design portfolio to prominently feature projects demonstrating brand system development, campaign execution (digital and print), conversion-focused design, and the integration of generative AI. Ensure it highlights 8+ years of impactful work.

• Resume Optimization: Tailor your resume to emphasize senior-level responsibilities, strategic contributions, proficiency in Figma, Adobe CC, and any experience with HTML/CSS/JS. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, strategic rationale, and the impact of your work. Prepare specific examples related to brand integrity, conversion goals, and cross-functional collaboration. Rehearse presenting your portfolio, focusing on storytelling and key takeaways.

• Company Research: Thoroughly research Dialpad's product, brand, recent marketing campaigns, and company values. Understand their AI-powered communication platform and how design contributes to their market position and customer engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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