SR. Brand and Web Designer

📍 Job Overview

Job Title: Sr. Brand and Web Designer

Company: TripleTen

Location: Lisbon, Portugal

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: November 5, 2025

Experience Level: Senior (7+ years implied)

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the creative direction and execution of marketing campaigns across diverse media, ensuring brand consistency and alignment with marketing objectives.

• Design and optimize marketing landing pages and website interfaces to drive conversions, focusing on user experience and effective user flows.

• Iterate and refine the company's visual identity, ensuring a cohesive and impactful brand presence across all touchpoints.

• Develop and document robust design systems and brand guidelines to support marketing and web design efforts, fostering scalability and efficiency.

• Manage the end-to-end design process for multiple projects simultaneously, collaborating closely with marketing, product, and development teams.

📝 Enhancement Note: This role is positioned as a Senior Brand and Web Designer, implying a significant level of autonomy and ownership over branding and web design initiatives. The emphasis on "0 to 1" system building and "creative direction" suggests a strategic contributor role, rather than purely execution-focused. The "Nebius Academy (powered by TripleTen)" context indicates a focus on AI and tech education, which should inform the design aesthetic and user experience considerations.

📈 Primary Responsibilities

• Conceptualize, design, and execute compelling marketing materials for social media, website banners, print, and other campaign channels, strictly adhering to brand guidelines and marketing objectives.

• Design and implement high-converting landing pages and website interfaces, proposing and testing innovative ideas to maximize user engagement and conversion rates.

• Continuously enhance the company's visual identity by developing new design approaches and refining existing tools to ensure brand consistency and impact across all platforms.

• Formalize and document design approaches within brand identity guidelines, creating a scalable system for future design projects and expanding the visual style.

• Collaborate effectively with marketing teams, product designers, developers, copywriters, and other stakeholders to gather requirements, translate insights into design solutions, and ensure seamless project execution.

• Independently manage multiple design projects from initiation to completion, ensuring timely delivery and adherence to project specifications and quality standards.

• Analyze the entire user journey, from initial ad engagement to website interactions and booking calls, identifying key areas for improvement in user experience and conversion optimization.

• Develop and maintain a systematic approach to design, creating reusable assets and processes that enhance efficiency and quality in future marketing and web design efforts.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic system building. The emphasis on analyzing the "whole user journey" and impacting "conversions" points towards a strong focus on performance marketing design and conversion rate optimization (CRO) within the web design scope. The "0 to 1" requirement suggests a need for proactive problem-solving and foundational system development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skill in design principles, user experience, and marketing strategy is essential.

Experience: A minimum of 7+ years of dedicated experience in marketing and web design is required, with a proven track record of successful campaign execution and website interface development.

Required Skills:

• Brand Design: Proven ability to develop and maintain a strong, consistent visual identity across all marketing channels.

• Web Design: Expertise in designing user-centric, high-converting landing pages and website interfaces, with a deep understanding of UX/UI principles.

• Marketing Campaigns: Strong conceptualization and execution skills for multi-channel marketing campaigns (social, web, print).

• User Experience (UX) Design: Ability to map user journeys, identify pain points, and design intuitive and engaging user flows.

• Visual Identity Development: Skill in iterating on and sharpening visual styles and brand consistency.

• Collaboration: Excellent interpersonal skills for working effectively with cross-functional teams (marketing, product, development).

• Project Management: Demonstrated ability to manage multiple projects simultaneously, from concept to execution, under tight deadlines.

• Creative Direction: Capacity to lead design initiatives and provide strategic creative guidance.

• Detail Orientation: A keen eye for high-quality visual and interaction design with meticulous attention to detail.

• Analytical Skills: Ability to analyze user journeys and marketing data to inform design decisions and drive measurable results.

• Self-Management & Problem Solving: Confidence in working independently, identifying problems, shaping processes, and finding creative solutions.

• System Building (0 to 1): Aptitude for creating new systems and processes to improve future work without extensive pre-existing frameworks.

• English Communication: B2 level fluency for clear and effective communication in a professional setting.

Preferred Skills:

• Experience in a startup-like environment, demonstrating adaptability and a fast-paced work ethic.

• Proficiency in developing high-quality visuals using AI tools.

• Ability to write effective UX copy that guides users and enhances engagement.

• Skills in animation and motion design to create dynamic visual assets.

📝 Enhancement Note: The "7+ years of experience" and emphasis on "0 to 1" system building suggest this role is for a seasoned professional who can operate with significant autonomy and drive foundational design processes. The "AI" and "UX Copywriting" preferences hint at a modern marketing design approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of work, with a strong emphasis on marketing campaign assets and website/landing page designs.

• Demonstrate end-to-end project ownership, from initial concept and strategy to final execution and measurable results.

• Include case studies that clearly illustrate the application of brand guidelines, user experience principles, and conversion optimization strategies.

Process Documentation:

• Provide examples of how you have documented and formalized design approaches, such as brand style guides, UI kits, or workflow process documents.

• Illustrate your ability to create or improve design systems that support marketing and web design efforts, demonstrating scalability and efficiency.

• Showcase your approach to analyzing user journeys and identifying areas for process improvement within the web and marketing funnel.

📝 Enhancement Note: The portfolio is critical for this role. Candidates must be prepared to demonstrate not just aesthetic capabilities but also strategic thinking, process ownership, and the ability to build foundational systems. The focus on "0 to 1" implies a need to showcase initiative in creating structure and documentation where it may not have existed before.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand and Web Designers with 7+ years of experience in Lisbon, Portugal, the estimated annual salary range is €40,000 - €60,000. This estimate accounts for the cost of living in Lisbon, the senior level of the role, and the specialized skills required in marketing and web design with an AI/tech education focus.

Benefits:

• Remote Work Flexibility: Opportunity to work remotely from Lisbon, Portugal, offering a good work-life balance.

• Professional Development: Potential access to learning resources and opportunities to work with AI technologies in design.

• Impactful Role: Chance to significantly influence the brand identity and marketing success of an innovative AI education platform.

• Collaborative Environment: Work within a dynamic team of marketing professionals, product designers, and developers.

• Competitive Compensation: The role offers a competitive salary within the Portuguese market for senior design professionals.

Working Hours: Approximately 40 hours per week, with potential for flexibility given the remote work arrangement, allowing for effective management of project deadlines and personal well-being.

📝 Enhancement Note: Salary data for specialized senior design roles in Portugal can vary. This estimate is based on general market research for similar roles in Lisbon and considers the company's focus on AI education, which might command a premium. The "None" listed for "What we can offer you" in the original description implies that benefits are not explicitly detailed, so the above are standard assumptions for such roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech), specifically focused on Artificial Intelligence (AI) skills development. Nebius Academy aims to bridge the AI skill gap through practical, personalized learning.

Company Size: TripleTen operates as a growing tech company, likely employing a significant number of individuals across various departments, including marketing, product, engineering, and academics. The specific size of the Nebius Academy division is not detailed, but the company aims for broad accessibility.

Founded: TripleTen was founded with a mission to make high-quality learning accessible. The founding date is not explicitly stated, but the company is established and expanding its reach with initiatives like Nebius Academy.

Team Structure:

• The design team likely consists of various specialists, including product designers, brand designers, and potentially UX researchers. This role will report into a Design Lead or Marketing Lead.

• The Senior Brand and Web Designer will collaborate closely with the marketing department, product design team, copywriters, and developers, forming a cross-functional unit to drive campaign and web presence initiatives.

Methodology:

• Data-Driven Design: Emphasis on analyzing user journeys and campaign performance to inform design decisions and optimize for conversions.

• Agile Development: Projects are likely managed using agile methodologies, requiring flexibility and iterative improvements.

• Systems Thinking: Focus on building scalable and documented design systems to ensure brand consistency and operational efficiency.

Company Website: https://www.tripleten.com/ (Nebius Academy is powered by TripleTen)

📝 Enhancement Note: Understanding that Nebius Academy is part of TripleTen is key. The company's mission to democratize AI education suggests a culture focused on innovation, accessibility, and practical application. The role supports this by ensuring the brand and web presence effectively communicate this mission.

📈 Career & Growth Analysis

Operations Career Level: This role is defined as "Senior," indicating a professional with substantial experience (7+ years) capable of independent work, strategic input, and potentially mentoring junior designers. It sits above an intermediate designer but may not yet be a lead or managerial position, focusing on deep expertise in brand and web design.

Reporting Structure: The Senior Brand and Web Designer will likely report to a Marketing Manager, Head of Marketing, or Design Lead. They will work collaboratively with product designers, developers, and marketing specialists, forming a core part of the Go-To-Market (GTM) and brand development teams.

Operations Impact: This role has a direct impact on TripleTen's go-to-market strategy and brand perception. The design of marketing campaigns and website conversions directly influences lead generation, user acquisition, and ultimately, revenue. By creating effective visual assets and user experiences, the designer contributes to the company's growth and its mission to close the AI skill gap.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design tools, advanced UX copywriting, or motion design.

• Leadership: Potential to transition into a Design Lead or Art Director role as the company/division grows, overseeing design strategy and teams.

• Cross-Functional Expertise: Develop a broader understanding of marketing strategy, product development, and GTM operations through close collaboration.

• System Ownership: Become the go-to expert for brand guidelines and design systems, driving best practices across the organization.

📝 Enhancement Note: The "Senior" title and emphasis on "0 to 1" system building suggest a strong potential for growth into more strategic or leadership roles, especially within a growing EdTech company focused on a high-demand field like AI.

🌐 Work Environment

Office Type: The role is advertised as "Remote OK," indicating a flexible work environment. While there might be an office presence in Lisbon, the primary mode of operation for this role is remote.

Office Location(s): Lisbon, Portugal is the primary specified location. It's possible TripleTen has other global offices, but for this role, remote work from Portugal is supported.

Workspace Context:

• Remote Collaboration: Expect to work primarily through digital collaboration tools, video conferencing, and project management software. This requires strong self-discipline and communication skills.

• Technology Stack: Access to relevant design software and potentially AI-powered design tools will be provided or expected. The company likely utilizes a modern tech stack for design and development.

• Team Interaction: Regular virtual meetings with marketing, product, and development teams to ensure alignment on brand messaging, campaign execution, and website updates.

Work Schedule: While the standard is around 40 hours per week, the remote nature may offer some flexibility. However, given the "tight deadlines" and "end-to-end project ownership" responsibilities, a commitment to timely delivery is essential. Core working hours will likely align with European business hours for effective collaboration.

📝 Enhancement Note: The "Remote OK" status suggests that while the role is based in Lisbon, the company is open to fully remote individuals within Portugal or potentially within specific time zone alignments for easier collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements. Be prepared to highlight specific projects relevant to marketing campaigns and web design conversions.

• Portfolio Presentation: Likely a dedicated session where you present your portfolio, discussing your design process, strategic thinking, and the impact of your work on business objectives. Focus on case studies demonstrating "0 to 1" system building and measurable results.

• Skills & Scenario-Based Interview: Questions will assess your understanding of brand strategy, UX/UI principles, marketing funnel optimization, and your approach to problem-solving and self-management. Expect scenario-based questions related to campaign execution or website improvement.

• Cultural Fit & Team Interview: Discussion to assess your collaboration style, communication skills (especially English fluency), and alignment with TripleTen's mission and values.

Portfolio Review Tips:

• Curate strategically: Select 3-5 of your strongest projects that best represent your experience in marketing campaigns, web design, brand development, and conversion optimization.

• Tell a story: For each project, clearly articulate the problem, your process, the solutions you devised, and the measurable outcomes. Emphasize your role and contributions.

• Highlight "0 to 1" examples: If possible, include a project where you built a design system or process from scratch, showcasing your ability to create structure and drive efficiency.

• Showcase AI proficiency: If you have experience with AI design tools, be ready to discuss them and demonstrate how you leverage them for high-quality visual output.

• Web & Conversion Focus: Prioritize projects that demonstrate a deep understanding of user journeys, UX/UI best practices, and how your design decisions directly impacted conversion rates.

Challenge Preparation:

• Be ready for a potential design challenge, which might involve creating a concept for a marketing campaign or redesigning a specific landing page based on provided objectives.

• Practice articulating your design rationale clearly and concisely, especially under time constraints.

• Prepare to discuss how you would approach building design systems or formalizing brand guidelines for a new initiative.

📝 Enhancement Note: The emphasis on a "strong portfolio" and "0 to 1" system building means candidates should prepare to not only showcase their design work but also their strategic thinking, process development capabilities, and ability to drive measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Mastery of industry-standard design and prototyping tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or Adobe XD.

• Prototyping Tools: Proficiency in tools like Figma, InVision, or Adobe XD for creating interactive prototypes and user flow demonstrations.

• AI Design Tools (Preferred): Familiarity with AI-powered tools for generating visuals, ideation, or streamlining design workflows (e.g., Midjourney, DALL-E, Adobe Firefly, or similar).

Analytics & Reporting:

• Web Analytics: Understanding of tools like Google Analytics to analyze website traffic, user behavior, and conversion rates, informing design decisions.

• A/B Testing Tools: Familiarity with platforms used for A/B testing landing pages and marketing assets to optimize performance.

CRM & Automation:

• Marketing Automation Platforms: Awareness of how design assets integrate with platforms like HubSpot, Marketo, or similar for campaign execution.

• Content Management Systems (CMS): Experience with CMS platforms (e.g., WordPress) for website content updates and design implementation.

📝 Enhancement Note: While specific tools aren't listed, a Senior Brand and Web Designer is expected to be proficient in core design software. The preference for AI tools and understanding of analytics highlights the modern skillset expected for this role in an EdTech context.

👥 Team Culture & Values

Operations Values:

• Accessibility & Impact: A commitment to making high-quality AI education accessible to everyone, with a focus on designs that clearly communicate this mission and drive user engagement.

• Data-Driven Innovation: Utilizing data and analytics to inform design decisions and continuously improve marketing and web experiences.

• Quality & Craftsmanship: A dedication to high-quality, well-crafted visual and interaction design, with a keen eye for detail.

• Collaboration & Ownership: Fostering a collaborative environment where individuals take ownership of their projects and contribute to shared goals.

• Efficiency & Scalability: Building robust systems and processes that support growth and maintain brand consistency across a growing platform.

Collaboration Style:

• Cross-Functional Synergy: Working closely with marketing, product, and development teams to ensure a unified brand message and user experience.

• Iterative Feedback: Embracing a culture of continuous feedback and iteration to refine designs and campaign effectiveness.

• Knowledge Sharing: Actively sharing design insights, best practices, and learnings to elevate the team's overall capabilities.

📝 Enhancement Note: The company's mission around AI education and accessibility likely shapes a culture that values innovation, practical application, and a forward-thinking approach to learning and technology. The design team's role is to visually embody these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Performance: Ensuring all marketing materials adhere to brand guidelines while also being optimized for maximum conversion and engagement.

• "0 to 1" System Building: Establishing foundational design systems and processes in a potentially evolving startup-like environment, requiring proactivity and strategic foresight.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new marketing initiatives, product updates, and evolving design trends within the EdTech/AI space.

• Leveraging AI Tools Effectively: Integrating emerging AI design technologies to enhance creativity and efficiency without compromising quality or brand integrity.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become proficient in cutting-edge AI tools for visual generation and design automation.

• Conversion Rate Optimization (CRO) Expertise: Deepen knowledge in UX design principles specifically geared towards driving measurable improvements in website conversions.

• Brand Strategy Leadership: Potential to influence and evolve the overall brand strategy for Nebius Academy.

• Cross-Disciplinary Learning: Gain exposure to marketing strategy, product development lifecycles, and GTM planning.

📝 Enhancement Note: The challenges are geared towards a proactive, strategic designer who can build and optimize processes. The growth opportunities align with the company's focus on AI and the evolving landscape of digital marketing and design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new educational platform focused on AI. How would you ensure it resonates with a diverse audience and communicates technical expertise?" (Focus on brand strategy, user research, and visual execution.)

• "Walk me through a marketing campaign you conceptualized and designed. What were the objectives, your creative approach, the channels used, and the measurable results? How did you track performance?" (Demonstrate campaign management, creative direction, and ROI focus.)

• "How would you approach designing a landing page to maximize sign-ups for a free AI workshop? What UX principles and conversion optimization techniques would you employ?" (Showcase UX/UI understanding and CRO skills.)

Company & Culture Questions:

• "What excites you about TripleTen's mission to close the AI skill gap, and how do you see your design work contributing to that mission?" (Assess alignment with company values and purpose.)

• "How do you manage your workload and prioritize tasks when working on multiple projects with tight deadlines?" (Evaluate self-management and time management skills.)

Portfolio Presentation Strategy:

• Structure your narrative: For each project, clearly state the problem, your role, your process (including any "0 to 1" system building), the solutions you implemented, and the quantifiable results.

• Focus on impact: Emphasize how your designs drove conversions, improved user experience, or strengthened brand identity. Use data points whenever possible.

• Articulate your strategic thinking: Explain why you made certain design choices, linking them back to marketing objectives or user needs.

• Showcase tool proficiency: Briefly mention the tools you used, especially if AI design tools were involved.

• Be ready for critiques: Be open to feedback and discuss how you would iterate on your presented work.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, process ownership, and a results-oriented approach, particularly in the context of marketing and web conversion optimization, and the unique "0 to 1" system-building requirement.

📌 Application Steps

To apply for this Sr. Brand and Web Designer position:

• Submit your application through the provided Comeet link: https://www.comeet.com/jobs/tripleten/98.008/sr_-brand-and-web-designer/79.F5F-DA.406

• Curate your Portfolio: Select your most impactful projects that highlight marketing campaign design, web/landing page optimization, brand development, and any instances of building design systems or processes from scratch ("0 to 1"). Ensure it's easily accessible (e.g., a personal website or PDF).

• Tailor your Resume: Highlight your 7+ years of relevant experience, focusing on achievements in brand consistency, conversion rate optimization, project management, and cross-functional collaboration. Incorporate keywords from this job description.

• Prepare your Presentation: Practice walking through your portfolio, articulating your design process, strategic rationale, and measurable outcomes for key projects. Be ready to discuss your experience with AI design tools and your approach to user journeys.

• Research TripleTen/Nebius Academy: Understand the company's mission, target audience, and current brand presence. Be prepared to discuss how your design philosophy aligns with their goals in AI education.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.