Senior Webflow Developer (UX/UI)

📍 Job Overview

Job Title: Senior Webflow Developer (UX/UI)

Company: Bauer Media Outdoor

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations & Digital Experience

Date Posted: March 18, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Role Summary

• This role is pivotal in owning and executing digital web experiences, focusing on the design, build, and ongoing optimization of websites and landing pages using Webflow.

• It bridges UX/UI design, Webflow development, and marketing activation, ensuring all digital content is engaging, on-brand, scalable, and easily deployable by internal teams.

• The Senior Webflow Developer will serve as the primary expert for Webflow and interactive content tools, collaborating closely with marketing, brand, and product teams to bring campaigns and digital experiences to life.

• This position is situated within the marketing function, specifically within the design team, emphasizing a blend of technical development and creative execution.

📝 Enhancement Note: While the job title is "Senior Webflow Developer (UX/UI)," the description strongly indicates a hybrid role blending deep Webflow expertise with significant UX/UI design responsibilities and a focus on marketing operations. The emphasis on "owning the design, build and ongoing optimisation" and "bringing campaigns and digital experiences to life" suggests a strategic, hands-on position critical to marketing function's digital output. The role's placement within the "design team" within marketing further solidifies this interpretation.

📈 Primary Responsibilities

• Web & UX Ownership:

  • Lead the design and development of websites and landing pages utilizing the Webflow platform.
  • Translate complex briefs and wireframes into visually appealing, high-quality, and responsive digital experiences.
  • Champion and implement UX best practices, ensuring web accessibility standards (WCAG) and optimal performance across all devices.
  • Maintain and evolve the company's design systems, reusable components, and page templates for consistency and efficiency.
  • Collaborate with the Web and MarOps Manager to drive website value, growth, and user engagement.

• Design & Creative Execution:

  • Produce polished UI designs, layouts, and essential visual assets that strictly adhere to brand guidelines.
  • Partner closely with brand and creative teams to ensure a cohesive and consistent brand presence across all digital channels.
  • Employ rapid prototyping techniques to quickly iterate on designs based on stakeholder feedback and performance data.

• Interactive & Marketing Content:

  • Build and manage dynamic interactive content leveraging tools such as Webflow and Ceros.
  • Empower marketing teams by creating user-friendly templates and providing clear guidance, enabling self-service content deployment.
  • Provide rapid, high-quality digital execution to support timely campaign launches.

• Marketing Operations & Optimization:

  • Work integrally with marketing operations to seamlessly integrate web experiences into broader marketing campaigns, thereby driving lead generation and enhancing visibility.
  • Support the implementation and monitoring of tracking, analytics, and conversion optimization initiatives.
  • Ensure robust content governance, effective version control, and comprehensive documentation are maintained for all digital assets and processes.

• Platform & Tooling Management:

  • Act as the primary Webflow platform owner, managing CMS structure, user permissions, and establishing best practices for platform utilization.

  • Proactively evaluate and recommend new tools and technologies to enhance development speed, improve quality, and increase scalability.

  • Coordinate and manage external agencies or freelancers when external expertise or capacity is required.

📝 Enhancement Note: The responsibilities clearly outline a hands-on role that extends beyond standard Webflow development. The emphasis on "owning the design," "championing UX best practices," "producing UI designs," and "supporting campaign launches" indicates a significant strategic and creative component. The inclusion of "Marketing Operations & Optimization" and "Platform & Tooling Management" highlights the need for process-oriented thinking and system ownership, crucial for operations professionals.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in Webflow development, UX/UI design, and digital marketing execution is essential.

Experience:

• Minimum of 5 years of professional experience in web development, with a significant focus on UX/UI design and front-end implementation.

Required Skills:

• Webflow Expertise: Extensive, hands-on experience in designing, building, and managing complex websites and landing pages within Webflow. This includes proficiency with CMS, custom code integration, and advanced features.

• UX/UI Design Principles: A deep understanding of user-centered design methodologies, information architecture, interaction design, and visual design principles.

• Responsive & Accessible Design: Proven ability to create web experiences that are fully responsive across all devices (desktops, tablets, mobiles) and adhere to web accessibility standards (e.g., WCAG 2.1 AA).

• Performance Optimisation: Experience in implementing techniques to improve website loading speed, Core Web Vitals, and overall user experience.

• Brand Consistency: Ability to translate brand guidelines into compelling digital interfaces and ensure visual consistency across all web touchpoints.

Preferred Skills:

• Interactive Content Platforms: Experience with tools like Ceros, or similar platforms for creating rich, interactive digital content.

• Design Software Proficiency: Familiarity with design and prototyping tools such as Figma, Sketch, or Adobe XD for UI design and collaboration.

• Front-End Fundamentals: Basic to intermediate understanding of HTML, CSS, and JavaScript, enabling effective custom code integration within Webflow and troubleshooting.

• Marketing Operations Support: Experience working with or supporting marketing operations teams, understanding campaign lifecycles, lead generation mechanics, and content management workflows.

• Analytics & Tracking: Familiarity with web analytics tools (e.g., Google Analytics) and experience implementing tracking codes (e.g., GTM) for performance measurement.

📝 Enhancement Note: The "Essential" skills clearly point to a hands-on developer role with strong design sensibilities. The "Desirable" skills, particularly Ceros, Figma, HTML/CSS, and marketing operations support, suggest the company is looking for someone who can not only build but also innovate and integrate digital experiences into broader marketing strategies, a key aspect of marketing operations and GTM roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A dedicated section showcasing at least 3-5 complex Webflow projects. Each project should detail the problem statement, your role, design process, development challenges, and quantifiable outcomes (e.g., improved conversion rates, reduced bounce rates, faster load times).

• UX/UI Design Case Studies: Detailed case studies of UX/UI design projects, illustrating your problem-solving approach, user research (if applicable), wireframing, prototyping, and final design outcomes. Focus on user-centricity and design rationale.

• System Integration Examples: If possible, examples of how you've integrated Webflow with other marketing tools, CRMs, or analytics platforms, demonstrating your understanding of workflow automation and data flow.

• Performance & Accessibility Metrics: Evidence of your ability to optimize for performance and accessibility, ideally with metrics or examples showcasing improvements achieved in past projects.

Process Documentation:

• Workflow Design & Optimization: Demonstrate your ability to document and optimize web development workflows, from brief intake to deployment and post-launch analysis. This could include process diagrams or descriptions of your standard development lifecycle.

• Component & Template Development: Showcase your approach to creating reusable components and templates within Webflow, highlighting efficiency gains and maintainability.

• Content Governance & Management: Provide examples or descriptions of how you've implemented content governance, version control, and documentation practices for web projects, ensuring scalability and consistency.

📝 Enhancement Note: For a role blending development, UX/UI, and marketing operations, a portfolio is critical. It should not just display finished products but also the process behind them. Emphasize demonstrating how you've optimized workflows, ensured scalability, and driven measurable results through Webflow and design. This aligns with the expectations of operations roles that value efficiency, process, and impact.

💵 Compensation & Benefits

Salary Range: Up to £70,000 per annum (Depending on Experience - DOE)

Benefits:

• Performance Bonus: 12% annual core bonus, tied to company and individual performance, rewarding contributions to business objectives.

• Flexible Working: A hybrid model allowing for 3 days in the office and 2 days of remote work, promoting work-life balance and autonomy.

• Generous Annual Leave: 25 days of annual leave, plus bank holidays, providing ample time for rest and personal pursuits.

• Community Impact: 2 paid volunteering days annually, encouraging employees to contribute to causes they care about and foster a sense of social responsibility.

• Health & Wellness:

  • Healthcare Cash Plan for routine medical expenses.
  • Life Insurance and a Group Income Protection Scheme for financial security.

• Commuting & Lifestyle:

  • Cycle to Work Scheme, promoting sustainable commuting.
  • Travel/Season Ticket Loans to assist with commuting costs.

• Retail Discounts: Access to a wide range of discounts across hundreds of retailers, offering savings on everyday purchases and lifestyle choices.

Working Hours: Standard working hours are typically 40 hours per week. The hybrid arrangement provides flexibility in how and where these hours are structured, within operational needs.

📝 Enhancement Note: The provided salary is a maximum, explicitly stating "DOE" (Depending on Experience). For a candidate with 5-10 years of experience and strong Webflow/UX/UI skills, aiming for the higher end of the range is reasonable, but they should be prepared to demonstrate the experience justifying it. The benefits package is comprehensive and aligns with modern employee expectations, particularly the flexible working and wellness components.

🎯 Team & Company Context

🏢 Company Culture

Industry: Out of Home (OOH) Media & Infrastructure. Bauer Media Outdoor is a significant player in the UK's outdoor advertising landscape, operating over 33,000 advertising sites. Their transformation efforts focus on sustainability, digital innovation, and community benefit.

Company Size: Over 600 employees across 14 locations in the UK. This indicates a medium-to-large organization with established structures but also room for impact.

Founded: Bauer Media Outdoor is part of the Bauer Media Group, a global media company with a long history. The specific founding date for Bauer Media Outdoor as a distinct entity isn't provided, but the parent company's heritage suggests stability and extensive market experience.

Team Structure:

• Marketing Function: This role sits within the marketing department.

• Design Team: Specifically, the Senior Webflow Developer will be part of the design team within marketing. This suggests close collaboration with other designers, brand specialists, and potentially content creators.

• Reporting: The role will work closely with the "Web and MarOps Manager," indicating a direct reporting line or close partnership with this individual.

• Cross-Functional Collaboration: The role explicitly mentions partnering with marketing, brand, and product teams, as well as marketing operations. This highlights a highly collaborative environment requiring strong communication and stakeholder management skills.

Methodology:

• Data-Driven Optimization: The emphasis on "performance data," "analytics," and "conversion optimisation" points to a data-driven approach to improving web experiences.

• Agile Development & Iteration: The mention of "rapidly prototype and iterate" suggests an agile mindset, where continuous improvement and responsiveness to feedback are key.

• Design System Approach: Maintaining and evolving "design systems, components, and page templates" indicates a commitment to scalability, consistency, and efficiency through standardized elements.

• Sustainability Focus: The company's stated commitment to "The Bauer Media Outdoor Way" and "less impact on our planet" suggests that sustainability considerations may influence design and development choices.

Company Website: https://www.bauermediaoutdoor.com/ (Derived from domain)

📝 Enhancement Note: The company's industry and focus on digital innovation within OOH media provide a unique context. The operations aspect here lies in managing a large portfolio of physical advertising sites and integrating digital experiences to enhance their value. The role's placement within the marketing design team, working closely with MarOps, is crucial for understanding the operational flow of digital campaign execution.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" role, indicating a level of expertise, autonomy, and potentially mentorship. It's beyond an entry-level or mid-level developer, requiring the ability to "own" significant areas of responsibility and act as a subject matter expert. In an operations context, this means contributing to strategic digital initiatives, process improvements, and potentially guiding junior team members or external resources.

Reporting Structure: The role reports to or works closely with the Web and MarOps Manager, placing it within a marketing operations framework. This suggests a clear path for understanding how digital outputs contribute to broader marketing and business goals. Collaboration with brand, product, and marketing teams indicates integration into a cross-functional ecosystem.

Operations Impact: The Senior Webflow Developer's impact is multifaceted:

• Efficiency & Scalability: By owning Webflow and creating templates, they reduce reliance on external agencies, speed up campaign launches, and enable marketing teams to self-serve, directly impacting operational efficiency.

• Brand & User Experience: Ensuring consistent, high-quality UX/UI across all web touchpoints directly contributes to brand perception and user engagement, which in turn can influence lead generation and conversion rates.

• Marketing Effectiveness: Supporting analytics, tracking, and conversion optimization helps the marketing team measure campaign effectiveness and make data-driven decisions, enhancing overall marketing ROI.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, interactive content tools (Ceros), and potentially front-end technologies, becoming a go-to expert in these areas.

• UX/UI Leadership: Grow into a more senior design leadership role, potentially overseeing UX/UI strategy for digital initiatives or mentoring junior designers.

• Marketing Operations Acumen: Develop a stronger understanding of marketing operations, campaign management, and MarTech stacks through close collaboration with the MarOps Manager and teams.

• Cross-Functional Influence: Gain experience influencing product and brand strategies through digital execution and data insights, potentially leading to roles with broader strategic scope.

• Tool Evaluation & Implementation: Opportunity to research, recommend, and implement new tools, contributing to the MarTech stack evolution.

📝 Enhancement Note: For an operations-focused role, highlighting how this position contributes to efficiency, scalability, and measurable business impact is key. The growth opportunities should reflect progression within digital operations, marketing technology, or design leadership, rather than purely technical development tracks.

🌐 Work Environment

Office Type: Bauer Media Outdoor operates a hybrid work model, suggesting a modern office environment designed for collaboration and focused work. The company emphasizes a "fun and informal culture" alongside a "future-facing business" approach.

Office Location(s): Primarily London, England, United Kingdom, with 2 days per week expected in the office. This implies access to a London-based office space with amenities conducive to creative and technical work.

Workspace Context:

• Collaborative Hub: The office environment likely supports team meetings, brainstorming sessions, and cross-functional collaboration, essential for a role that partners with multiple departments.

• Tool & Technology Access: Employees can expect access to the necessary hardware, software, and digital tools required for Webflow development, design, and project management.

• Team Interaction: The hybrid model allows for in-person interaction with design colleagues, MarOps managers, and other marketing team members, fostering team cohesion and knowledge sharing.

Work Schedule: The role operates on a standard work schedule (likely 40 hours/week) but offers flexibility through the hybrid model. This allows for a balance between structured in-office collaboration and focused remote work, accommodating different task types and personal preferences.

📝 Enhancement Note: The hybrid nature (3 days in-office) is a key detail for candidates. The description of the company culture as "fun and informal" yet "future-facing" suggests an environment that values both creativity and strategic thinking, which is important for operations professionals who need to adapt and innovate.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by the recruitment team or hiring manager to assess core qualifications and experience.

• Technical/Portfolio Review: A dedicated session, likely with the Web and MarOps Manager and/or other design/marketing leads, to deep-dive into your portfolio. Expect to walk through key projects, discuss your process, and answer technical questions related to Webflow, UX/UI, and performance.

• Skills-Based Assessment/Challenge: Potentially a short practical exercise or case study simulating a real-world task (e.g., designing a landing page element, optimizing a component, or outlining a process for a new feature).

• Cultural Fit & Team Interview: Meetings with potential team members and stakeholders to assess collaboration style, communication skills, and alignment with Bauer Media Outdoor's values and culture.

• Final Interview: Likely with a senior leader in marketing or digital to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your Webflow proficiency, UX/UI design skills, and experience in marketing operations contexts. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your approach, the specific tools and techniques used (especially Webflow features), the challenges faced, and the measurable results achieved. Use metrics where possible (e.g., conversion rate improvements, load time reductions).

• Highlight Process: Don't just show the final product. Detail your design process, wireframing, prototyping, user testing (if applicable), and how you collaborated with stakeholders. This demonstrates your operational thinking.

• Demonstrate Webflow Mastery: Show complex builds, custom code usage, CMS structure examples, and how you've optimized Webflow for performance and scalability.

• Address Accessibility & Responsiveness: Clearly demonstrate your understanding and implementation of these critical aspects.

Challenge Preparation:

• Understand the Brief: If given a case study or exercise, ensure you fully understand the objectives, constraints, and desired outcomes.

• Focus on Process: Even if time is limited, outline your thought process and the steps you would take. Demonstrate your problem-solving methodology.

• Webflow & Design Integration: Be prepared to discuss how you'd approach the challenge using Webflow, considering both design aesthetics and functional requirements.

• MarOps Context: Think about how your solution would integrate with broader marketing campaigns and operations. Consider tracking, analytics, and user journey.

📝 Enhancement Note: The emphasis on a portfolio review and potential practical challenge is standard for development and design roles, but for this hybrid position, it's crucial to highlight how candidates can demonstrate their operations-oriented skills – process documentation, efficiency improvements, and cross-functional collaboration through their portfolio and challenge responses.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website and landing page design and development. Proficiency in its CMS, builder interface, and custom code capabilities is paramount.

• Interactive Content Tools: Experience with platforms like Ceros is highly desirable, indicating a need for building rich, dynamic content beyond standard web pages.

• Design & Prototyping Software: Familiarity with Figma is preferred, suggesting it's part of the design team's toolkit for UI design, wireframing, and prototyping. Other tools like Sketch or Adobe XD may also be relevant.

Analytics & Reporting:

• Web Analytics: Experience with tools such as Google Analytics is implied for tracking website performance, user behavior, and conversion rates.

• Tag Management: Familiarity with Google Tag Manager (GTM) or similar platforms for implementing tracking codes and managing marketing tags.

CRM & Automation:

• CRM Integration: While not explicitly mentioned, the role's support for marketing campaigns and lead generation suggests potential integration with a CRM system (e.g., Salesforce, HubSpot). Understanding how Webflow integrates with CRMs would be beneficial.

• Marketing Automation Platforms: Awareness of marketing automation concepts and potential integration points with platforms used by the marketing team.

📝 Enhancement Note: The explicit mention of Webflow and Ceros, with Figma as a preferred tool, defines the core technical stack. The inclusion of "Analytics" and "Marketing Operations" in responsibilities implies the need for familiarity with related tools and concepts, even if they aren't the primary focus of this role.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: Bauer Media Outdoor values driving efficiency through streamlined processes and scalable solutions, as evidenced by the desire to reduce agency dependency and empower marketing teams with templates.

• Data-Driven Decision Making: The emphasis on analytics, tracking, and conversion optimization highlights a commitment to using data to inform design choices, campaign strategies, and overall web performance improvements.

• Collaboration & Communication: The need to partner closely with marketing, brand, and product teams underscores the importance of strong communication, teamwork, and the ability to work effectively across different functions.

• Innovation & Future-Thinking: As a "future-facing business" transforming its estate, the company values individuals who bring fresh ideas, embrace new tools, and contribute to forward-thinking initiatives.

• Quality & Brand Consistency: Maintaining high standards for UX/UI and adhering to brand guidelines are critical, ensuring a consistent and professional representation of Bauer Media Outdoor across all digital touchpoints.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where close working relationships with marketing operations, brand, product, and creative teams are essential for success.

• Feedback-Driven Iteration: The process of "rapidly prototyping and iterating based on stakeholder feedback" suggests a culture that values constructive criticism and continuous improvement.

• Knowledge Sharing: As the Webflow platform owner, the role will likely involve sharing best practices, providing guidance, and potentially training other team members on Webflow capabilities.

📝 Enhancement Note: The company's culture is described as having "humility and commitment to challenge the status quo," being a "home for your individuality," and a place to "bring fresh ideas." For an operations role, this translates to valuing individuals who are not afraid to question existing processes, propose innovative solutions, and contribute to a dynamic, evolving environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Development Demands: Juggling the creative aspects of UX/UI design with the technical demands of Webflow development and optimization can be challenging.

• Integrating Diverse Tools: Ensuring seamless integration between Webflow, interactive content tools, analytics, and potentially CRM/MarOps platforms requires careful planning and execution.

• Rapid Iteration & Deployment: The need for "fast, high-quality digital execution" for campaign launches requires efficient workflows and the ability to work under pressure.

• Staying Ahead of Technology: Continuously evaluating and recommending new tools to improve speed, quality, and scalability means staying abreast of evolving web technologies and platforms.

• Empowering Self-Service: Effectively enabling marketing teams to self-serve content requires not only building robust templates but also providing clear documentation and support.

Learning & Development Opportunities:

• Advanced Webflow & MarTech Skills: Opportunity to deepen expertise in Webflow's advanced features and explore integrations within a broader marketing technology stack.

• UX/UI Strategy & Leadership: Potential to evolve into a more strategic design role, influencing digital product roadmaps and leading UX initiatives.

• Marketing Operations Acumen: Gaining hands-on experience with campaign execution, analytics, and MarOps workflows, enhancing understanding of the full marketing funnel.

• Cross-functional Project Leadership: Leading digital aspects of campaigns and projects, requiring collaboration and influence across multiple departments.

• Tool Evaluation & Implementation: Gaining experience in researching, vetting, and implementing new technologies to enhance digital capabilities.

📝 Enhancement Note: Framing challenges as opportunities for growth is key. For operations roles, this involves highlighting how overcoming these challenges builds resilience, strategic thinking, and technical/process mastery.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business brief into a functional and visually appealing web experience using Webflow. What was your process, and what were the key outcomes?" (Focus on problem-solving, Webflow capabilities, and results.)

• "How do you approach ensuring web accessibility and performance optimization in your Webflow projects? Can you provide examples of specific techniques you've used?" (Demonstrate technical understanding and best practices.)

• "Imagine we need to quickly launch a new interactive landing page for an upcoming campaign. How would you collaborate with the marketing team to ensure it's on-brand, engaging, and trackable?" (Highlight collaboration, MarOps integration, and execution speed.)

Company & Culture Questions:

• "What excites you about Bauer Media Outdoor's mission and your potential role in transforming the OOH media landscape?" (Research the company's sustainability and digital innovation efforts.)

• "How do you see your role contributing to a 'fun and informal culture' while also driving results in a 'future-facing business'?" (Align your work style with their described culture.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear framework: Problem -> Your Role -> Solution/Process -> Results.

• Quantify Impact: Wherever possible, use numbers and metrics to demonstrate the success of your work (e.g., "Increased conversion rate by 15%," "Reduced page load time by 2 seconds").

• Showcase Webflow Mastery: Highlight specific Webflow features, custom code snippets, CMS structures, or interactions you implemented.

• Explain Your Design Rationale: Be prepared to justify your design decisions based on UX principles, brand guidelines, and business objectives.

• Be Ready for Technical Deep Dives: Anticipate questions about your build process, responsive breakpoints, accessibility considerations, and performance optimizations.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical skill but also a strategic, operations-minded approach. Candidates should be ready to discuss process, efficiency, collaboration, and measurable impact, aligning their responses with the company's stated values and the role's responsibilities.

📌 Application Steps

To apply for this Senior Webflow Developer (UX/UI) position:

• Submit Your Application: Use the provided link to submit your CV and a link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features your strongest Webflow projects, UX/UI case studies, and any examples of interactive content or marketing integration. Tailor the project selection to highlight skills relevant to Bauer Media Outdoor's OOH media industry and digital transformation goals.

• Resume Optimization: Craft your resume to clearly articulate your years of experience, specific Webflow expertise, UX/UI design skills, and any contributions to marketing operations or process improvements. Use keywords from the job description.

• Interview Preparation: Practice articulating your process, design rationale, and project outcomes. Prepare to discuss how you would approach challenges related to performance optimization, accessibility, and cross-functional collaboration.

• Company Research: Familiarize yourself with Bauer Media Outdoor's work, their commitment to sustainability, and their digital initiatives. Understand their brand voice and target audience to better align your interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.