Senior Webflow Developer (UX/UI)

📍 Job Overview

Job Title: Senior Webflow Developer (UX/UI)

Company: Bauer Media Outdoor

Location: Manchester, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Digital Design

Date Posted: March 18, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Owns the end-to-end design, build, and ongoing optimization of digital web experiences using Webflow.

• Bridges the gap between UX/UI design, Webflow development, and marketing activation to create engaging, on-brand, and scalable content.

• Acts as the primary Webflow expert, collaborating with marketing, brand, and product teams to execute digital campaigns and experiences.

• Enhances website value and growth through strategic development and optimization initiatives.

• Focuses on marketing operations integration, ensuring web experiences effectively drive leads and visibility.

📝 Enhancement Note: While the title is "Senior Webflow Developer (UX/UI)", the description strongly positions this role within the marketing function, specifically within the design team, and emphasizes the integration of web development with marketing operations and campaign execution. This suggests a strong focus on using Webflow as a tool for marketing initiatives rather than pure front-end development. The inclusion of "Marketing Ops & Optimisation" and "Interactive & Marketing Content" responsibilities further solidifies this positioning.

📈 Primary Responsibilities

• Web & UX Ownership:

  • Design and develop websites and landing pages using Webflow, ensuring high-quality and responsive outputs.
  • Translate project briefs and wireframes into engaging, user-friendly digital experiences.
  • Champion and implement UX best practices, accessibility standards, and performance optimisation techniques.
  • Maintain and evolve the company’s design systems, reusable components, and page templates for consistency and scalability.
  • Collaborate with the Web and MarOps Manager to drive website value and growth initiatives.

• Design & Creative Execution:

  • Produce UI designs, layouts, and visual assets that strictly adhere to brand guidelines.
  • Partner with brand and creative teams to ensure a consistent visual identity across all digital channels.
  • Utilize rapid prototyping to iterate designs based on stakeholder feedback and performance data.

• Interactive & Marketing Content:

  • Build and manage interactive content experiences using Webflow and potentially other tools like Ceros.
  • Develop user-friendly templates and provide guidance to enable marketing teams for self-service content deployment.
  • Provide rapid, high-quality digital execution to support timely campaign launches.

• Marketing Operations & Optimisation:

  • Work closely with Marketing Operations (MarOps) to integrate web experiences into broader marketing campaigns, focusing on lead generation and visibility.
  • Support the implementation of tracking codes, analytics setup, and conversion rate optimisation (CRO) efforts.
  • Ensure robust content governance, effective version control, and comprehensive documentation are maintained.

• Platform & Tooling:

  • Serve as the Webflow platform owner, managing CMS structure, user permissions, and establishing best practices.

  • Evaluate and recommend new tools and technologies to enhance development speed, quality, and scalability.

  • Manage relationships with external agencies or freelancers when external support is required.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on development, strategic UX/UI thinking, and a strong operational focus on marketing enablement and campaign support. The emphasis on "owning" design and development, "championing" UX best practices, and acting as the "platform owner" indicates a senior-level expectation for proactive contribution and strategic influence within the marketing function.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional experience in web development and UX/UI design, with a significant portion focused on Webflow.

• Proven track record of designing, building, and optimizing complex websites and landing pages.

Required Skills:

• Webflow Expertise: Advanced hands-on experience in designing, developing, and managing websites and CMS structures within Webflow.

• UX/UI Design Principles: Solid grounding in user-centered design, information architecture, wireframing, and prototyping.

• Responsive & Accessible Design: Proven ability to create web experiences that are fully responsive across devices and adhere to WCAG accessibility standards.

• Performance Optimisation: Demonstrated experience in identifying and implementing strategies to improve website loading speed, search engine visibility (SEO), and overall performance.

• Brand Alignment: Ability to translate brand guidelines into compelling visual designs and digital experiences.

• Collaboration & Communication: Excellent communication and interpersonal skills, with the ability to effectively collaborate with marketing, brand, product, and MarOps teams.

Preferred Skills:

• Interactive Content Tools: Experience with Ceros or similar platforms for building rich, interactive digital content.

• Design Software Proficiency: Familiarity with design and prototyping tools such as Figma, Sketch, or Adobe Creative Suite.

• Front-End Fundamentals: Basic understanding of HTML, CSS, and JavaScript, sufficient to troubleshoot or extend Webflow functionality when necessary.

• Marketing Operations Support: Experience in supporting marketing campaigns, understanding lead generation funnels, and working with marketing automation principles.

• Analytics & Tracking: Familiarity with web analytics tools (e.g., Google Analytics) and implementing tracking mechanisms.

• Content Governance: Understanding of content management best practices, version control, and documentation.

📝 Enhancement Note: The "Essential" skills clearly point to deep Webflow proficiency and core UX/UI understanding. The "Desirable" skills indicate areas where additional experience would be advantageous, particularly in related MarTech tools, design software, and foundational web technologies, suggesting a role that values a broad skill set within a specialized domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of 3-5 significant Webflow projects demonstrating a range of capabilities, from simple landing pages to complex websites with custom functionality and CMS integration. Each project should highlight the problem, your approach, and the outcome.

• UX/UI Design Case Studies: Detailed case studies that walk through your design process for a specific website or feature, including wireframes, user flows, interactive prototypes, and rationale behind design decisions.

• Responsive & Accessibility Examples: Visual evidence or descriptions of how you've ensured websites are responsive across various devices and accessible to users with disabilities, including specific techniques or standards applied.

• Performance Optimisation Demonstrations: Examples of websites where you've implemented strategies to improve loading speed, core web vitals, or SEO, ideally with quantifiable results or before-and-after metrics.

• System Integration (if applicable): Any examples of how Webflow has been integrated with other marketing tools or platforms, demonstrating an understanding of the broader MarTech stack.

Process Documentation:

• Workflow Design & Optimization: Evidence of designing and documenting workflows for website development, content updates, or campaign deployment processes within Webflow.

• Template & Component Management: Examples of how you've structured and managed Webflow's CMS, components, and style guides to ensure consistency and scalability.

• Performance Analysis & Iteration: Documentation or explanation of how you use data from analytics and A/B testing to inform iterative improvements to web experiences.

📝 Enhancement Note: For a Senior Webflow Developer role with UX/UI and MarOps overlap, the portfolio needs to showcase not just visual design and development skills, but also strategic thinking around user experience, performance, accessibility, and marketing enablement. Demonstrating a structured approach to process and system management within Webflow will be crucial.

💵 Compensation & Benefits

Salary Range:

• Up to £70,000 per annum, dependent on experience (DOE).

• Note: Based on industry benchmarks for Senior Webflow Developers with UX/UI and Marketing Operations responsibilities in the Manchester, UK region, a salary range of £55,000 - £70,000 is considered competitive. The provided maximum aligns with this, suggesting that candidates with extensive and relevant experience will be compensated at the higher end.

Benefits:

• Financial:

  • 12% annual core bonus.
  • Healthcare Cash Plan.
  • Life Insurance and group income protection scheme.
  • Travel/Season ticket loans.

• Work-Life Balance & Flexibility:

  • Flexible working: Typically 3 days in the office, 2 days remote.
  • 25 days' annual leave, inclusive of bank holidays.
  • 2 paid volunteering days each year.

• Perks & Discounts:

  • Cycle to work scheme.

Working Hours:

• Approximately 40 hours per week. The "Flexible working" benefit suggests some autonomy in structuring these hours, with a hybrid model requiring specific days in the office.

📝 Enhancement Note: The salary is clearly stated as "up to £70,000 DOE," which is a strong indicator for experienced candidates. The benefits package is comprehensive, offering a good mix of financial incentives, work-life balance support, and lifestyle perks, which are attractive to senior-level professionals. The hybrid working model is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Out of Home (OOH) Media & Infrastructure. Bauer Media Outdoor is a significant player in the UK OOH advertising market, focusing on physical advertising sites and increasingly on digital innovation and sustainability.

Company Size: Over 600 employees across 14 locations. This suggests a large, established organization with structured departments but potentially still retaining a dynamic and adaptable culture, especially within its marketing and digital functions.

Founded: Bauer Media is a long-standing media conglomerate, with Bauer Media Outdoor operating as a key division. The emphasis on transforming their estate and practices points to a company that values innovation and evolution.

Team Structure:

• This role sits within the Marketing function, specifically within the Design team.

• You will report to the Web and MarOps Manager.

• Close collaboration is expected with Marketing, Brand, and Product teams, as well as Marketing Operations (MarOps).

Methodology:

• Data-Driven Insights: The role is expected to support tracking, analytics, and conversion optimisation, indicating a data-informed approach to web development and marketing.

• Agile Development & Iteration: The emphasis on rapid prototyping, iterating based on feedback, and supporting fast campaign launches suggests an agile and iterative development methodology.

• Process Optimization: A key aspect involves improving speed, quality, and scalability through platform ownership, tool evaluation, and establishing best practices.

• Sustainability Focus: Bauer Media Outdoor emphasizes "The Bauer Media Outdoor Way," which includes sustainability and reducing environmental impact, suggesting this ethos may influence digital practices.

Company Website: https://www.bauermediaoutdoor.co.uk/ (Inferred from company description and URL)

📝 Enhancement Note: The company's commitment to "Platform for Brands and a Platform for Good," alongside their sustainability initiatives, suggests a forward-thinking and socially conscious corporate environment. The structure places this role centrally within marketing, highlighting the strategic importance of digital presence and campaign execution.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Developer role, implying a high degree of autonomy, technical expertise, and the ability to influence strategy. It sits at the intersection of technical development (Webflow), design (UX/UI), and marketing operations, offering a unique growth path.

Reporting Structure: You will report directly to the Web and MarOps Manager. This structure provides clear guidance and integration into the marketing operations strategy.

Operations Impact: The role is vital for enhancing Bauer Media Outdoor's digital presence, directly impacting:

• Campaign Effectiveness: Enabling faster, higher-quality digital execution for marketing campaigns.

• Brand Perception: Ensuring consistent, engaging, and on-brand web experiences.

• Lead Generation & Visibility: Optimizing web experiences to drive leads and increase online visibility.

• Operational Efficiency: Reducing reliance on external agencies and empowering internal marketing teams through better tooling and templates.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, explore advanced features, and potentially become a recognized authority within the company.

• UX/UI Leadership: Progress towards leading UX/UI initiatives, contributing to broader digital strategy and user research.

• Marketing Operations Integration: Develop a strong understanding of MarOps, campaign management, and MarTech integration, potentially moving into a MarOps leadership role.

• Cross-Functional Leadership: Opportunity to lead projects involving collaboration across marketing, brand, and product teams.

• Tooling & Innovation: Influence the selection and implementation of new digital tools and technologies.

📝 Enhancement Note: This role offers a significant opportunity for growth by combining technical development with strategic marketing and operational responsibilities. The hybrid nature of the role allows for development in multiple adjacent fields, making it attractive for long-term career progression within digital marketing and operations.

🌐 Work Environment

Office Type: Bauer Media Outdoor operates with a hybrid model, indicating a mix of office-based collaboration and remote work. The company emphasizes a "fun and informal culture" while being "future-facing."

Office Location(s): The specified location is Manchester, England, United Kingdom. While specific office details aren't provided, it's implied that this is one of their 14 locations across the country. Commuting to the Manchester office will be required for approximately 3 days per week.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with design, marketing, and MarOps teams, suggesting an environment that encourages teamwork and communication.

• Technology Focus: As a digital role, expect access to modern development tools and technologies within the company's IT infrastructure.

• Team Interaction: Opportunities to engage with colleagues within the design and marketing functions, fostering knowledge sharing and collective problem-solving.

Work Schedule:

• Standard working hours (estimated 40 per week) with a hybrid arrangement (3 days office, 2 days remote). This provides a structured yet flexible approach, allowing for focused work both independently and collaboratively.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration with the benefits of remote flexibility. This is a common and attractive setup for many professionals seeking to optimize their work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant Webflow, UX/UI, and marketing experience.

• Technical/Portfolio Review: A deep dive into your submitted portfolio. Expect to discuss specific projects, your design and development process, challenges faced, and solutions implemented. Be prepared to articulate your approach to UX/UI, performance, and accessibility.

• Skills-Based Interview: Questions focusing on your Webflow expertise, understanding of design principles, and experience with interactive content tools. You may be asked to solve hypothetical design or development problems.

• Cultural Fit & Collaboration Interview: Discussions to assess how you collaborate with cross-functional teams (marketing, brand, product), your problem-solving approach, and how you align with Bauer Media Outdoor's values and culture.

• Final Interview: Potentially with senior leadership to discuss strategic impact and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your Webflow mastery, UX/UI thinking, and any experience relevant to marketing operations or campaign support.

• Tell a Story: For each project, clearly outline the brief, your role, the design/development process, the tools used, challenges overcome, and quantifiable outcomes or learnings.

• Highlight Process: Demonstrate your understanding of UX/UI principles, responsive design, accessibility standards, and performance optimisation techniques.

• Showcase Webflow Versatility: Include examples that demonstrate your ability to leverage Webflow's CMS, custom code capabilities, and integrations.

• Quantify Impact: Wherever possible, use data and metrics to illustrate the success of your work (e.g., improved conversion rates, faster load times, increased user engagement).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated Webflow site is ideal.

Challenge Preparation:

• Webflow Proficiency: Be ready to discuss advanced Webflow features, CMS structuring, and best practices.

• UX/UI Problem Solving: Practice articulating your thought process for designing user-centric solutions to common web challenges.

• MarOps Integration: Consider how you've supported marketing campaigns or enabled content deployment through web platforms.

• Company Research: Understand Bauer Media Outdoor's business, their commitment to sustainability, and their market position. Think about how your role contributes to these goals.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both technical proficiency and strategic application within a marketing context. A strong, well-documented portfolio is crucial for demonstrating capability in this hybrid role.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for design and development. Expertise in its CMS, designer, and custom code capabilities is essential.

• Ceros (Desirable): An interactive content creation platform that may be used for richer digital experiences.

• Figma / Sketch / Adobe Creative Suite (Desirable): Key tools for UI/UX design, wireframing, prototyping, and asset creation.

Analytics & Reporting:

• Google Analytics (Implied): Standard for website tracking and performance analysis.

• Webflow Analytics: Understanding of Webflow's built-in analytics features.

• Other potential tools: Depending on MarOps integration, tools for campaign tracking and reporting may be relevant.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot - Implied): While not explicitly mentioned, integration with CRM systems is often a part of marketing operations for lead tracking and management.

• Marketing Automation Platforms (Implied): Understanding of how web experiences integrate with email marketing, lead nurturing, etc.

Other Relevant Technologies:

• HTML, CSS, JavaScript (Basic Understanding): Essential for troubleshooting and extending Webflow's capabilities.

• Version Control (e.g., Git - Implied): Good practice for managing code, though Webflow has its own versioning.

📝 Enhancement Note: The technology stack is heavily centered around Webflow, with complementary design tools and a need for understanding how these integrate into a broader marketing technology ecosystem. Proficiency in Webflow is non-negotiable, while experience with other design and MarTech tools will be highly beneficial.

👥 Team Culture & Values

Operations Values:

• Innovation & Transformation: Bauer Media Outdoor is actively transforming its estate and practices, valuing individuals who can bring fresh ideas and challenge the status quo.

• Impact & Value: A focus on delivering more impact for advertisers and more value for communities.

• Sustainability: Commitment to reducing environmental impact and building a sustainable business.

• Collaboration & Teamwork: The role requires working closely with multiple teams, emphasizing a collaborative spirit.

• Individuality & Authenticity: Encouragement to "Bring You. Shape Us." suggests an environment that values individual contributions and diverse perspectives.

Collaboration Style:

• Cross-Functional Integration: Expected to work seamlessly with marketing, brand, and product teams, fostering strong communication and shared goals.

• Process-Oriented: A methodical approach to design, development, and content deployment is necessary, focusing on efficiency and scalability.

• Feedback-Driven: The emphasis on rapid prototyping and iteration implies a culture that values constructive feedback and continuous improvement.

• Empowerment: A goal is to empower marketing teams through better templates and tooling, suggesting a supportive and enabling approach to internal stakeholders.

📝 Enhancement Note: The culture appears to be a blend of a traditional media company undergoing digital transformation, with an emphasis on modern work practices, sustainability, and individual contribution. The "fun and informal" aspect suggests a positive and engaging workplace.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX/UI with Marketing Goals: Effectively merging user-centric design principles with the immediate needs of marketing campaigns and lead generation objectives.

• Platform Scalability: Ensuring Webflow implementations can scale efficiently as the company's digital presence grows and evolves.

• Cross-Team Alignment: Navigating diverse stakeholder needs and priorities across marketing, brand, and product teams.

• Keeping Pace with Technology: Staying current with Webflow updates, emerging design trends, and new MarTech tools.

• Reducing Agency Dependency: Successfully taking on responsibilities previously handled by external agencies requires a high degree of self-sufficiency and broad skill application.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Mastering Webflow’s CMS, custom code, and integration capabilities.

• MarTech Ecosystem: Gaining deeper insights into marketing operations, campaign management, and CRM integration.

• UX/UI Best Practices: Continuously refining skills in user research, interaction design, and accessibility standards.

• Leadership Potential: Opportunities to lead digital projects, mentor junior team members, and influence digital strategy.

• Industry Exposure: Potential to attend industry events or training related to Webflow, UX/UI, and digital marketing.

📝 Enhancement Note: This role presents a significant opportunity to grow by tackling complex challenges at the intersection of design, development, and marketing operations, with clear pathways for both technical and strategic career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex Webflow project you led. What were the key challenges, your approach to overcoming them, and the ultimate impact on the business?" (Focus on demonstrating Webflow mastery, problem-solving, and business impact.)

• "How do you balance user experience best practices with the need for rapid campaign deployment and lead generation?" (Highlight your understanding of marketing objectives and how to integrate them with UX/UI principles.)

Company & Culture Questions:

• "Based on our company's focus on sustainability and digital transformation, how do you see this role contributing to Bauer Media Outdoor's broader goals?" (Show you've researched the company and understand its mission.)

• "How would you approach empowering our marketing teams to self-serve content through Webflow templates?" (Demonstrate your understanding of enablement and MarOps support.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by showcasing your core skills (Webflow, UX/UI, Performance).

• Webflow Deep Dive: Be ready to demonstrate specific Webflow features, custom code snippets, CMS setups, and responsive design implementations.

• Process Storytelling: For each case study, clearly articulate the problem, your methodology (UX research, design iterations), the solution, and the measurable results.

• Quantify Everything: Use data. Show metrics for load times, conversion rates, user engagement, or any other relevant KPIs.

• Interactive Elements: If possible, have live links or interactive prototypes readily available to showcase your work dynamically.

📝 Enhancement Note: Preparation should focus on articulating your Webflow expertise, UX/UI strategy, and understanding of marketing operations within the context of Bauer Media Outdoor's business and values. A strong portfolio walkthrough is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant Webflow, UX/UI, and performance optimization projects. Prioritize examples that demonstrate your ability to support marketing campaigns and enable content self-service.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, specific Webflow skills, UX/UI expertise, and any experience in marketing operations or MarTech. Use keywords from the job description naturally.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your process, problem-solving, and quantifiable results. Prepare to answer questions about collaboration, company values, and your strategic approach to web development within a marketing context.

• Company Research: Familiarize yourself with Bauer Media Outdoor's business, their commitment to sustainability, and their position in the Out of Home media market. Understand how your role contributes to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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