Senior Webflow Developer — Brightvision B2B Agency

📍 Job Overview

Job Title: Senior Webflow Developer — Brightvision B2B Agency

Company: Brightvision

Location: Gothenburg, Sweden

Job Type: FULL_TIME

Category: Revenue Operations / GTM Technology & Operations

Date Posted: March 22, 2026

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Lead the end-to-end redesign and development of the company's primary website on the Webflow platform, ensuring a high-quality, user-centric, and brand-aligned digital presence.

• Architect and implement a scalable CMS structure and reusable component library within Webflow to empower marketing teams and expedite future client project delivery.

• Drive the integration of Webflow with essential marketing technology tools, including HubSpot CRM and analytics platforms, to optimize lead capture, tracking, and scoring processes.

• Develop and deliver high-performance, SEO-optimized B2B websites for a portfolio of technology clients, establishing Webflow as a core service offering for the agency.

• Leverage AI tools extensively throughout the development lifecycle to enhance productivity, code quality, creative problem-solving, and overall project efficiency.

📝 Enhancement Note: While the title is "Senior Webflow Developer," the responsibilities and context clearly indicate a role that bridges development with GTM strategy and revenue operations by building client-facing assets that directly impact lead generation and revenue. The emphasis on HubSpot integration, lead capture, and a "productized web offering" positions this as a critical GTM enablement role.

📈 Primary Responsibilities

• Spearhead the complete redesign and rebuild of brightvision.com using Webflow, from initial concept and architecture to final deployment and optimization.

• Design and implement a robust, flexible CMS structure and a comprehensive component library in Webflow, enabling independent content management by the marketing team.

• Configure and manage multi-language support (minimum English and Swedish) for the company website and future client projects, ensuring global reach and localization.

• Establish and maintain seamless integrations between Webflow and HubSpot CRM, including forms, lead tracking, and data synchronization for effective lead scoring and management.

• Ensure all developed websites adhere to best practices for SEO, achieve excellent Core Web Vitals scores, and maintain clean, semantic, and maintainable code output.

• Develop reusable templates, components, and systems within Webflow to standardize and accelerate the delivery of B2B websites for a diverse range of technology clients.

• Collaborate closely with internal design, content, and marketing teams to accurately scope, estimate, and execute client projects, ensuring alignment with GTM objectives.

• Contribute to the development and refinement of a scalable, productized web development offering, positioning Webflow as a key service for client acquisition and revenue generation.

• Actively utilize AI co-pilots like Claude for generating HTML/CSS components, drafting copy variations, debugging integrations, and solving complex development challenges, aiming for significantly increased productivity.

📝 Enhancement Note: The responsibilities are segmented into two phases: an initial internal site rebuild and ongoing client project delivery. This structure highlights the strategic importance of establishing Webflow as a core service, directly impacting the agency's GTM strategy and revenue potential through client work. The emphasis on AI integration is a critical differentiator and a core expectation for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable expertise in Webflow development, web architecture, and B2B marketing technology are paramount. Formal education in Computer Science, Web Design, or a related field is beneficial but secondary to practical experience.

Experience: 5+ years of dedicated, hands-on experience in Webflow development, with a proven track record of architecting complex CMS structures, custom interactions, and scalable component systems beyond basic template usage.

Required Skills:

• Advanced Webflow Development: Deep expertise in building sophisticated websites with custom interactions, animations, and intricate CMS structures.

• Component-Based Architecture: Proven ability to design and implement reusable, scalable component libraries within Webflow for efficient development and maintenance.

• B2B Marketing Technology Integration: Strong understanding and practical experience with marketing automation platforms (especially HubSpot CRM), analytics tools (GA4), and tag management systems (GTM).

• Conversion-Focused Design Principles: Ability to translate marketing objectives into website designs that drive lead capture, user engagement, and conversion rates.

• AI-Assisted Development: Demonstrated fluency and active daily use of AI tools (e.g., Claude, ChatGPT, Cursor) for code generation, debugging, content creation, and problem-solving.

• Semantic HTML & CSS: Commitment to writing clean, well-structured, and maintainable code, even within a visual development environment.

• Performance Optimization: Expertise in ensuring fast loading times and excellent Core Web Vitals scores for all web projects.

• SEO Best Practices: Solid understanding of on-page SEO fundamentals and how to implement them effectively within Webflow.

• English Communication: Excellent written and verbal communication skills for effective asynchronous collaboration across international teams.

• Self-Management & Autonomy: Ability to manage workload, prioritize tasks, proactively identify and flag blockers, and deliver high-quality results with minimal supervision.

Preferred Skills:

• Webflow Partner or Certified Developer: Official recognition of Webflow expertise.

• Figma-to-Webflow Workflow Expertise: Experience in efficiently translating Figma designs into functional Webflow sites.

• HubSpot CMS & CRM Integration: Deeper experience with advanced HubSpot features and integrations.

• Multi-language & Localization Projects: Prior experience implementing and managing multilingual websites.

• Understanding of AI Search Optimization (AEO): Knowledge of how AI-driven search engines interact with and rank website content.

📝 Enhancement Note: The requirement for "5+ years of hands-on Webflow development" and "Strong B2B website experience" combined with "AI fluency" are critical differentiators. AI fluency is not just a preference but an expectation for accelerated workflows, implying a need for candidates who can articulate specific use cases and benefits derived from AI in their development process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Webflow Architecture: Showcase projects that highlight sophisticated CMS structure design, custom interaction implementation, and the creation of reusable component systems.

• B2B Client Case Studies: Include 2-3 detailed case studies of B2B websites developed, emphasizing conversion-focused design, lead generation strategies, and integration with marketing tech stacks.

• AI Integration Examples: If possible, provide examples or a clear explanation of how AI tools were utilized to enhance efficiency, code quality, or problem-solving in a project.

• Performance & SEO Metrics: For each project, present quantifiable results related to website performance (e.g., Core Web Vitals scores) and SEO improvements.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for architecting Webflow projects, including planning CMS structures, component libraries, and integration points.

• AI-Assisted Development Methodology: Articulate your specific methods for leveraging AI tools throughout the development lifecycle, from initial ideation and code generation to debugging and optimization.

• Client Project Delivery Process: Outline your approach to collaborating with design and marketing teams, managing project timelines, and ensuring successful client outcomes.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating architectural prowess in Webflow, B2B context, and a forward-thinking approach to AI integration. Candidates should prepare to not only show finished products but also explain the underlying processes and strategic thinking, particularly how AI was a force multiplier.

💵 Compensation & Benefits

Salary Range: Based on the "5+ years of hands-on Webflow development" and "Senior" title, combined with the Gothenburg, Sweden location and the remote-first nature of the company (with CET business hour overlap expected), a competitive contract rate would typically range from €45 - €70 per hour (or equivalent in SEK, approximately 500-780 SEK/hour), depending on the candidate's specific experience, AI proficiency, and negotiation. This is a project-based contract initially.

Benefits:

• Flexible Remote Work: Work from anywhere, with the primary requirement being overlap with CET business hours for key meetings and collaboration.

• Project-Based Engagement: Initial contract offers flexibility, with the potential for ongoing work and long-term engagement based on performance and business needs.

• Exposure to AI-Forward Practices: Opportunity to work with cutting-edge AI tools and contribute to an AI-centric development workflow, enhancing future marketability.

• Client-Facing Impact: Directly contribute to the growth and success of leading technology companies by building high-impact B2B websites.

• Collaborative Team Environment: Work with a global, remote-first team of ~100 professionals focused on B2B growth strategies.

Working Hours: While the role is full-time, the emphasis on remote work and asynchronous collaboration allows for flexibility. However, consistent overlap with CET business hours (Central European Time) is required for critical meetings, team synchronization, and client interactions. A standard 40-hour work week is implied for project estimation and delivery.

📝 Enhancement Note: As this is a contract/freelance role, a specific salary range is estimated based on industry benchmarks for senior-level freelance Webflow developers in a European context, considering the company's location and the specialized AI requirement. The benefits are framed around the advantages of contract work and the unique aspects of this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising / B2B Growth Agency. Brightvision operates within the competitive landscape of B2B marketing services, focusing on pipeline and revenue generation for technology companies.

Company Size: Approximately 100 employees worldwide. This size suggests a dynamic, agile environment with opportunities for individual impact and cross-functional collaboration, while also having established processes and a global reach.

Founded: The founding date is not explicitly stated, but the company has established itself as a significant player helping major tech firms. This implies a level of maturity and a proven track record in the market.

Team Structure:

• Cross-Functional Collaboration: The developer will work closely with design, content, and marketing teams, requiring strong communication and integration skills.

• Remote-First Operations: The company operates primarily remotely, necessitating proficiency in asynchronous communication tools and self-management.

• AI Integration Focus: The team is committed to leveraging AI in various aspects of its operations, including strategy, content, analysis, and development.

Methodology:

• Data-Driven Growth: Emphasis on generating measurable results (pipeline, revenue) through inbound, outbound, and GTM strategies.

• AI-Augmented Workflows: Active use of AI tools (Claude) to enhance efficiency, creativity, and problem-solving across all functions.

• Productized Service Offerings: A strategic move towards developing repeatable, scalable service packages, starting with Webflow development.

Company Website: https://www.brightvision.com

📝 Enhancement Note: The company's positioning as an "AI-forward B2B growth agency" is a crucial cultural differentiator. This role is not just about building websites but about integrating AI into the core development process, aligning with the company's broader technological strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Webflow Developer," indicating a high level of technical expertise and autonomy. In a GTM context, this translates to a critical enablement role, responsible for building the digital infrastructure that supports lead generation and client acquisition. The role has significant scope for impact on both internal operations (website) and external client revenue.

Reporting Structure: While not explicitly detailed, a senior developer in a remote-first agency structure likely reports to a Head of Technology, a Creative Director, or a GTM Operations Lead. The role will involve close collaboration with marketing and design stakeholders.

Operations Impact: The primary impact of this role is on revenue generation and client acquisition. By building high-quality, conversion-optimized B2B websites on Webflow, the developer directly contributes to lead capture, brand perception, and the agency's ability to attract and serve technology clients. The development of a "productized web offering" also has direct revenue implications.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, advanced CMS architecture, and cutting-edge web development techniques.

• AI Development Leadership: Become a go-to expert within the agency for AI-assisted development, potentially leading training or defining best practices.

• Service Offering Development: Contribute significantly to shaping and scaling the new Webflow development service, potentially leading to product management or service lead roles.

• Client Relationship Management: Develop strong client relationships through successful project delivery, potentially leading to business development or account management opportunities.

• Cross-Functional Skill Development: Gain insights into B2B marketing strategies, GTM operations, and AI-driven business processes.

📝 Enhancement Note: The growth analysis highlights how a technical role can have significant GTM and revenue implications. The emphasis on AI integration opens up unique career paths that are highly relevant in the current tech landscape.

🌐 Work Environment

Office Type: The company is "remote-first," indicating that the primary work environment is home-based. While there might be occasional in-person gatherings or client meetings, the day-to-day operations are conducted digitally.

Office Location(s): Based in Sweden, with a primary focus on Gothenburg. However, the remote nature means the developer can be located anywhere, with the key requirement being the ability to overlap with CET business hours.

Workspace Context:

• Digital Collaboration Tools: Extensive use of platforms like Microsoft Teams, Slack, or similar for communication, project management, and team interaction.

• AI Integration: Access to and utilization of AI tools (Claude) as integral parts of the daily workflow, fostering an environment of innovation and efficiency.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team, promoting varied perspectives and cross-cultural understanding.

• Focus on Productivity: The remote-first, AI-augmented environment is geared towards maximizing individual productivity and efficient project delivery.

Work Schedule: While full-time, the remote setup offers flexibility. However, essential meetings and collaborative sessions will require availability during CET business hours. This allows for a balance between structured work and personal flexibility, provided project deadlines and meeting commitments are met.

📝 Enhancement Note: The "remote-first" and "AI-forward" aspects define the work environment. Candidates should be comfortable with asynchronous communication, digital collaboration tools, and actively integrating AI into their daily tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on portfolio quality, AI usage explanation, and answers to screening questions.

• Screening Call: Likely a brief discussion with an HR or hiring manager to assess basic qualifications, cultural fit, and communication skills.

• Technical Assessment/Portfolio Review: A deeper dive into your Webflow expertise, architectural thinking, B2B experience, and AI integration strategies. This may involve a live coding session, a detailed walkthrough of portfolio projects, or a technical challenge.

• Stakeholder Interviews: Discussions with relevant team leads (e.g., Head of Marketing, Design Lead, or IT Operations) to evaluate collaboration style, strategic thinking, and alignment with GTM objectives.

• Final Interview: Possibly with a senior leader to discuss the overall vision, long-term engagement, and final agreement.

Portfolio Review Tips:

• Highlight Architectural Decisions: For each Webflow project, clearly explain why you made specific architectural choices regarding CMS structure, components, and integrations.

• Quantify Impact: Wherever possible, provide metrics demonstrating the success of your projects, such as lead generation increases, conversion rate improvements, or performance score enhancements.

• Showcase AI Proficiency: Dedicate a section or specific examples to illustrate how you leverage AI tools (Claude) to accelerate development, improve code quality, or solve complex problems. Be specific about the tools and techniques used.

• Demonstrate B2B Acumen: Ensure your portfolio projects and explanations reflect an understanding of B2B sales cycles, lead capture funnels, and the needs of technology clients.

• Prepare for Technical Questions: Be ready to discuss advanced Webflow features, custom code integration, SEO implementation, and troubleshooting common issues.

Challenge Preparation:

• AI-Assisted Coding Challenge: Expect a task that might involve generating specific HTML/CSS components or solving a functional problem using AI as a primary tool.

• Website Audit/Improvement Task: You might be asked to review an existing website (potentially a B2B tech site) and propose improvements in terms of design, functionality, performance, and lead generation, leveraging your AI capabilities.

• Process Explanation: Be prepared to articulate your development workflow, including how you integrate AI tools, manage projects, and collaborate with cross-functional teams.

📝 Enhancement Note: The application process heavily emphasizes practical demonstration of skills, particularly AI integration. Candidates should prepare a portfolio that explicitly addresses the AI aspect and be ready to discuss their methodologies in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design, development, and CMS management. Expertise in advanced features, custom code, and CMS structuring is essential.

• Claude (or similar AI Co-pilot): Integral tool for code generation (HTML, CSS, JavaScript), debugging, content ideation, and problem-solving. Proficiency in advanced prompting techniques is expected.

• HubSpot CRM: Critical for lead capture, tracking, scoring, and marketing automation. Experience integrating Webflow forms and data with HubSpot is a must.

• Google Analytics 4 (GA4): For website traffic analysis, user behavior tracking, and performance measurement.

• Google Tag Manager (GTM): For managing tracking codes and ensuring seamless data flow between Webflow, GA4, and other marketing tools.

Analytics & Reporting:

• Google Analytics 4 (GA4): Primary tool for website performance and user behavior analysis.

• Webflow Analytics: Built-in analytics for basic website traffic and performance insights.

• HubSpot Reporting: For lead-centric reporting, pipeline analysis, and CRM data insights.

CRM & Automation:

• HubSpot CRM: The central platform for customer data and marketing automation.

• Webflow Forms: For lead capture and direct integration with CRM/automation tools.

• Potential Zapier/Make (formerly Integromat): For custom integrations and workflow automation between Webflow and other systems, if required.

📝 Enhancement Note: The explicit mention of Claude as a primary tool alongside Webflow and HubSpot highlights the unique nature of this role. Candidates must demonstrate comfort and proficiency with AI-assisted development as a core competency.

👥 Team Culture & Values

Operations Values:

• AI-Driven Innovation: A strong belief in leveraging artificial intelligence to enhance efficiency, creativity, and problem-solving across all aspects of the business.

• Data-Centric Decision Making: Commitment to using data and analytics to inform strategy, measure performance, and drive measurable results (pipeline, revenue).

• Efficiency & Scalability: Focus on developing repeatable processes and productized offerings that allow for efficient scaling of services and client impact.

• Client Success: Dedication to helping B2B technology clients achieve their growth objectives through expert marketing and GTM strategies.

• Continuous Learning: An environment that encourages ongoing skill development, exploration of new technologies, and adaptation to industry trends.

Collaboration Style:

• Asynchronous Communication: Proficiency and comfort with async communication methods to facilitate collaboration across different time zones and work styles.

• Cross-Functional Synergy: Emphasis on working collaboratively with design, content, marketing, and sales teams to achieve shared GTM goals.

• Proactive Communication: Encouragement of early and clear communication regarding progress, blockers, and potential challenges.

• Feedback-Oriented: A culture that values constructive feedback for continuous improvement in processes, code quality, and team dynamics.

📝 Enhancement Note: The core values revolve around innovation through AI, data-driven results, and efficiency. Candidates should highlight how their work ethic and approach align with these principles, especially regarding their use of AI and focus on measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Service Offering: Building a repeatable and profitable Webflow development service from the ground up requires strategic planning, process definition, and client acquisition.

• Integrating AI Seamlessly: Effectively integrating AI tools like Claude into established development workflows while maintaining code quality and project integrity.

• Balancing Client Needs with Internal Standards: Delivering custom Webflow solutions for diverse clients while upholding the agency's standards for performance, SEO, and maintainability.

• Remote Collaboration Dynamics: Navigating asynchronous communication and maintaining team cohesion and productivity in a fully remote environment.

• Keeping Pace with AI Advancements: Continuously learning and adapting to the rapid evolution of AI technologies and their application in web development.

Learning & Development Opportunities:

• AI Development Specialization: Become a recognized expert in AI-assisted web development, potentially leading internal training or defining best practices.

• GTM Strategy Immersion: Gain deep insights into B2B growth strategies, pipeline generation, and revenue operations through close collaboration with other teams.

• Webflow Ecosystem Expansion: Explore advanced Webflow features, integrations, and best practices for complex enterprise-level projects.

• Product Development: Contribute to the strategic development and refinement of the agency's productized Webflow service offering.

• Exposure to Enterprise Clients: Work with leading technology companies like Microsoft, Oracle, and Cisco, gaining experience with their specific requirements and standards.

📝 Enhancement Note: The challenges are framed around building a new service and leveraging AI, while growth opportunities emphasize specialization in AI development and GTM strategy, offering a clear path for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for architecting a complex Webflow CMS structure for a B2B SaaS company. How would you ensure scalability and ease of management for the marketing team?" (Focus on CMS design, component strategy, and AI assistance for planning).

• "Walk us through a B2B website project where you significantly improved lead generation or conversion rates. What was your approach, what tools did you use (especially AI), and what were the quantifiable results?" (Emphasize B2B context, conversion optimization, and AI's role in achieving results).

Company & Culture Questions:

• "What interests you most about Brightvision's 'AI-forward' approach, and how do you envision integrating AI into your daily development workflow here?" (Gauge genuine interest and practical application of AI).

• "How do you approach collaboration with remote, cross-functional teams, particularly when working asynchronously?" (Evaluate communication and teamwork skills in a remote setting).

Portfolio Presentation Strategy:

• Structure Your Projects: Organize your portfolio by project type or impact (e.g., B2B client work, internal site rebuild, complex interaction showcase).

• Quantify Everything: For each project, present clear metrics on performance, conversions, or efficiency gains achieved.

• Detail Your AI Contribution: For each relevant project, explicitly state how AI tools were used, what specific tasks they assisted with, and the tangible benefits (e.g., "Used Claude to generate 80% of the initial CSS for the responsive navigation, reducing development time by X hours").

• Tell a Story: For each case study, outline the problem, your solution (highlighting Webflow architecture and AI use), and the successful outcome.

• Be Prepared for Live Demos: Have your key projects easily accessible and be ready to navigate and explain specific technical aspects live.

📝 Enhancement Note: The interview preparation emphasizes demonstrating practical AI usage, articulating strategy for B2B GTM, and quantifying results. Candidates should prepare specific examples that showcase these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link on the Brightvision careers page.

• Customize Your Portfolio: Curate your portfolio to prominently feature 2-3 of your strongest Webflow projects, specifically highlighting B2B client work, complex CMS architecture, and any instances where AI tools (like Claude) were instrumental in accelerating development or improving outcomes. Clearly articulate the problem, your solution, and the measurable results.

• Craft Your AI Usage Note: Write a concise (2-3 paragraph) explanation detailing your proactive and daily use of AI tools in your development workflow. Provide specific examples of how you leverage AI for code generation, debugging, problem-solving, and increasing efficiency.

• Optimize Your Resume: Ensure your resume highlights your 5+ years of Webflow experience, B2B website development expertise, familiarity with marketing tech stacks (HubSpot, GA4, GTM), and explicitly mentions your AI fluency and how you apply it.

• Prepare for Technical Discussions: Be ready to discuss your Webflow architectural approaches, your understanding of SEO and Core Web Vitals, and your strategies for integrating Webflow with HubSpot CRM. Practice articulating your AI assistance methodologies.

• Research Brightvision: Familiarize yourself with Brightvision's services, client base, and their stated "AI-forward" approach. Understand how your role contributes to their GTM strategy and revenue generation objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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