Senior UX/UI Designer (m/w/d) - eCommerce

📍 Job Overview

Job Title: Senior UX/UI Designer (m/w/d) - eCommerce Company: REWE International Dienstleistungsgesellschaft m.b.H Location: Wiener Neudorf, Niederösterreich, Austria Job Type: Vollzeit (Full-time) Category: eCommerce Operations & Digital Experience Design Date Posted: January 21, 2026 Experience Level: Mid-Senior Level (3+ years) Remote Status: Hybrid (2 days home office per week)

🚀 Role Summary

• Lead the digital customer experience strategy and execution for BIPA's online shop and app.
• Drive innovation and continuous improvement in UX/UI design, user flows, and customer journey optimization.
• Leverage data analytics and A/B testing to identify and implement conversion rate improvements.
• Collaborate closely with development agencies and internal stakeholders to ensure seamless project delivery.
• Develop and maintain the BIPA design system to ensure brand consistency and efficient design processes.

📝 Enhancement Note: This role is positioned as the sole UX/UI design specialist within the BIPA eCommerce team, granting significant ownership and strategic influence over the digital customer experience. The emphasis on "verkaufssfördernde Marketingmaßnahmen" (sales-promoting marketing measures) indicates a strong focus on direct revenue impact through design.

📈 Primary Responsibilities

• Design and evolve the User Experience (UX), User Interface (UI), and User Flows for the BIPA Online Shop and mobile application.
• Independently design new components and user flows, contributing to the evolution and maintenance of the design system.
• Ensure smooth and efficient handover of design assets and specifications to external development agencies.
• Coordinate and report on UX/UI projects, maintaining clear communication channels with internal teams and external partners.
• Analyze Key Performance Indicators (KPIs) and conduct A/B tests to identify data-driven optimization opportunities for user engagement and conversion.
• Conceptualize, design, and implement BIPA newsletters, focusing on targeted customer communication and continuous conversion rate optimization.
• Support the creation of sales-promoting communication materials, including campaign banners and landing pages, ensuring effective customer reach.
• Proactively introduce new tools and features to digital channels, staying abreast of industry trends and innovations in eCommerce and digital design.

📝 Enhancement Note: The responsibilities clearly indicate a blend of pure UX/UI design and performance marketing-oriented design. The expectation to manage newsletters and promotional materials suggests this role requires a strong understanding of conversion rate optimization (CRO) principles and their application within design.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a strong portfolio demonstrating relevant experience will be paramount. Experience: Minimum of 3 years of demonstrable professional experience in UX/UI Design, with a preference for eCommerce or B2C application contexts.

Required Skills:

• Proficiency in UX/UI design tools such as Figma and Miro.
• Experience with analytics and user behavior tracking tools like Hotjar and Google Analytics.
• Foundational knowledge of HTML/CSS for effective collaboration with development teams.
• Expertise in core UX tools and methodologies, including Prototyping, Wireframing, User Research, and Usability Testing.
• Proven experience with A/B Testing for data-driven design optimization.
• Familiarity with AI-assisted content creation for marketing communications.
• Structured work approach and strong project management capabilities.
• Demonstrated interest in online media, eCommerce, and emerging online trends.
• Excellent German language skills (minimum C1 level) for effective communication.

Preferred Skills:

• Experience in developing and scaling design systems.
• Direct experience managing eCommerce platform design (e.g., Shopify, Magento, custom builds).
• Understanding of SEO principles and their impact on UX/UI.
• Experience with animation and micro-interaction design.
• Familiarity with agile development methodologies (Scrum, Kanban).

📝 Enhancement Note: The required toolset (Figma, Miro, Hotjar, Google Analytics) points towards a modern, data-informed design workflow. The mention of AI-assisted content creation is a forward-looking requirement, suggesting the company is exploring innovative approaches to marketing content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 detailed case studies demonstrating end-to-end UX/UI design processes for eCommerce platforms or significant digital features.
• Highlight projects that involved user research, wireframing, prototyping, and usability testing, with clear explanations of methodologies used.
• Include examples of UI design for web and mobile applications, emphasizing visual aesthetics, brand consistency, and user-friendliness.
• Present projects where A/B testing was conducted, clearly outlining hypotheses, test execution, and resulting data-driven improvements in KPIs like conversion rates or user engagement.
• Demonstrate experience with design system components or contributions to existing design systems.

Process Documentation:

• Evidence of workflow design and optimization for digital products, particularly within an eCommerce context.
• Examples of how processes were implemented and potentially automated to improve efficiency in design handoffs or feedback loops.
• Documentation of how design performance was measured and analyzed against business objectives, such as sales targets or customer satisfaction.

📝 Enhancement Note: Given this is a "Senior" role with "full ownership," the portfolio should not just present finished designs but also the strategic thinking, problem-solving approach, and data-backed decision-making that led to those outcomes. Case studies should explicitly detail how design decisions impacted business metrics.

💵 Compensation & Benefits

Salary Range: A market-competitive annual gross salary starting from €40,000, with potential for upward adjustment based on experience and qualifications. This is a minimum stated salary, and actual compensation will likely be higher for a senior role with sole ownership.

Benefits:

• Long-term, varied employment with a reliable employer.
• Opportunities for training and further development within the REWE Group.
• Family-friendly company culture with flexible working hours.
• Hybrid work model: 2 days of home office per week for full-time employees.
• Comprehensive health and wellness programs (e.g., fitness courses, massages).
• Employee discounts on purchases and travel.
• Meal subsidies provided in company canteens.

Working Hours: Standard full-time employment (likely 40 hours per week), with flexibility offered.

📝 Enhancement Note: The stated starting salary of €40,000 for a Senior UX/UI Designer in Austria is on the lower end of industry benchmarks for this level of experience and responsibility. However, the explicit mention of "Bereitschaft zur Überzahlung bei entsprechender Erfahrung und Qualifikation" (readiness for overpayment with corresponding experience and qualification) suggests significant negotiation room. Researching comparable Senior UX/UI roles in the Vienna/Lower Austria region for eCommerce would be advisable.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (specifically drugstore/e-commerce) within the broader REWE Group. Company Size: REWE International Dienstleistungsgesellschaft m.b.H is part of the large REWE Group, indicating a robust corporate structure and significant market presence. The BIPA eCommerce team itself appears to be a focused unit driving digital initiatives. Founded: REWE Group was founded in 1927, signifying a long-standing and stable corporate entity.

Team Structure:

• The UX/UI Designer will be the sole specialist within the BIPA eCommerce team, reporting likely to a Head of eCommerce or Digital Lead.
• Close collaboration is expected with internal marketing, product management, and IT teams, as well as external development agencies.
• The role functions as an "internal impulse giver and enabler for digitalization."

Methodology:

• Data-driven decision-making is a core tenet, evidenced by the requirement for KPI analysis and A/B testing.
• A strong focus on customer journey optimization and creating an inspiring and enjoyable online shopping experience.
• Emphasis on innovation and the integration of new tools and features.

Company Website: www.rewe-group.at, www.bipa.at

📝 Enhancement Note: The company culture within BIPA eCommerce is described as dynamic, with a focus on continuous development and digital transformation. The "impulse giver" role suggests an environment that values proactive contributions and innovative ideas.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a high degree of autonomy, responsibility, and expected expertise. The role encompasses ownership of the digital customer experience, bridging design, user experience, and performance marketing.

Reporting Structure: The Senior UX/UI Designer will likely report to a manager or director within the BIPA eCommerce department. As the sole specialist, they will have direct influence on strategic decisions related to the online platform's user interface and experience.

Operations Impact: The role directly impacts revenue through conversion rate optimization, customer engagement, and the overall success of the BIPA online shop and app. Effective UX/UI design is critical for customer retention, brand perception, and driving sales in the competitive eCommerce landscape.

Growth Opportunities:

• Deep specialization and leadership within UX/UI design for eCommerce.
• Potential to expand responsibilities into broader digital product management or strategy roles within the REWE Group.
• Opportunities for continuous learning through internal training programs and the REWE Group's extensive development resources.
• Potential to influence and shape the future digital strategy of a major retail brand.

📝 Enhancement Note: The "sole specialist" aspect of this role presents a unique growth opportunity. While it demands a broad skill set, it also offers a clear path to becoming a subject matter expert and a key strategic player within the BIPA digital ecosystem.

🌐 Work Environment

Office Type: The job is based at the IZ NÖ-Süd Straße 3, Objekt 16 in Wiener Neudorf, Austria. This is likely a modern office environment typical for a large retail group's service center. Office Location(s): Wiener Neudorf, Niederösterreich, Austria.

Workspace Context:

• A hybrid work model allows for 2 days of home office per week, promoting work-life balance and flexibility.
• The environment is described as collegial, with a focus on teamwork and collaboration.
• Access to company canteens for meals is provided, suggesting on-site amenities.

Work Schedule: Full-time employment, with flexible working hours available, which is beneficial for managing design workflows and personal commitments.

📝 Enhancement Note: The hybrid model and flexible working hours are significant benefits for operations professionals, allowing for focused deep work sessions (often required for design and analysis) while maintaining team connectivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.
• First Interview: Likely with the hiring manager (Eva Pacchiani) to discuss experience, motivation, and initial fit for the Senior UX/UI role. Expect questions about past projects, design philosophy, and understanding of eCommerce.
• Portfolio Presentation & Case Study: A key stage where candidates will present their portfolio, detailing 1-2 significant projects. This will involve explaining their design process, problem-solving approach, and the impact of their work (quantified where possible). A specific design challenge or task might also be presented here.
• Technical/Skills Assessment: This could involve a live design exercise or a deep dive into specific tools and methodologies (e.g., Figma, A/B testing strategy).
• Final Interview: May involve meeting with other stakeholders or team members to assess cultural fit and strategic thinking.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio with a clear narrative for each project: Problem, Your Role, Process, Solution, and Results.
• Quantify Success: Wherever possible, use data and metrics (e.g., conversion rate increase, engagement uplift, task completion time reduction) to demonstrate the impact of your designs.
• Showcase Process, Not Just Polish: Include wireframes, user flows, and research insights to illustrate your thought process and problem-solving skills.
• Tailor to eCommerce: Highlight projects specifically related to online retail, customer journeys, conversion optimization, and mobile/web application design.
• Explain Your "Why": Be prepared to articulate the rationale behind your design decisions, especially concerning user needs and business objectives.

Challenge Preparation:

• Familiarize yourself with common eCommerce UX challenges: checkout optimization, product discovery, personalization, mobile responsiveness, and user onboarding.
• Practice presenting your work concisely and engagingly, focusing on key takeaways and impact.
• Be ready to discuss your approach to A/B testing, user research, and iterating on designs based on feedback and data.

📝 Enhancement Note: The emphasis on "verkaufssfördernde Marketingmaßnahmen" and "Conversion Rates" means that interviewers will be looking for candidates who can demonstrate how their design skills directly contribute to sales and business growth, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For UI design, prototyping, and collaborative design work.
• Miro: For brainstorming, user journey mapping, wireframing, and team collaboration.
• Hotjar: For user behavior analytics, heatmaps, and session recordings to understand user interactions.
• Google Analytics: For tracking website traffic, user behavior, conversion rates, and campaign performance.

Analytics & Reporting:

• Proficiency in interpreting data from Google Analytics and Hotjar is crucial for identifying optimization opportunities.
• Experience with dashboarding tools or creating reports to communicate findings to stakeholders could be beneficial.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, an understanding of how UX/UI design integrates with CRM data (e.g., customer segmentation for personalized experiences) and marketing automation platforms (e.g., for newsletter design) would be advantageous.
• Knowledge of HTML/CSS is required for effective communication with development agencies and understanding technical constraints.

📝 Enhancement Note: The specified tools (Figma, Miro, Hotjar, Google Analytics) represent a standard, modern stack for UX/UI designers focused on data-driven optimization in digital product development. Proficiency in these is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of customer needs and a commitment to creating intuitive and enjoyable user experiences.
• Data-Driven Innovation: Utilizing data and analytics to inform design decisions and drive continuous improvement.
• Collaboration: Working effectively with cross-functional teams and external partners to achieve common goals.
• Proactivity & Ownership: Taking initiative, owning projects, and driving digital transformation forward.
• Adaptability: Staying current with industry trends and embracing new tools and methodologies.

Collaboration Style:

• Expected to be highly collaborative, working closely with marketing, IT, and development teams.
• The role requires clear communication and the ability to translate design concepts into actionable specifications for developers.
• A proactive approach to sharing insights and contributing to team discussions is valued.

📝 Enhancement Note: The company is seeking individuals who are not just designers but also strategic thinkers and problem-solvers who can contribute to the overall digital success of BIPA.

⚡ Challenges & Growth Opportunities

Challenges:

• Sole Specialist Responsibility: Managing all UX/UI design aspects for a significant eCommerce platform with limited internal design support. This requires strong self-management and prioritization skills.
• Balancing Design & Marketing Goals: Effectively integrating sales-driving marketing elements into user-friendly designs without compromising the customer experience.
• Keeping Pace with Evolving Trends: Continuously learning and adapting to new design tools, technologies, and eCommerce best practices.
• Cross-Functional Alignment: Ensuring that design decisions are understood and supported by various stakeholders with potentially different priorities.

Learning & Development Opportunities:

• Access to the REWE Group's extensive training and development programs offers diverse learning paths.
• Opportunities to gain in-depth experience in eCommerce strategy, performance marketing integration, and user behavior analysis.
• Potential for mentorship from senior leaders within the REWE Group's digital divisions.
• The role itself provides a significant opportunity to build a strong portfolio and reputation in the eCommerce UX/UI domain.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only technically skilled but also possesses strong soft skills, resilience, and a proactive mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements in a design project. How did you resolve it?" (Focus on communication, negotiation, and data-backed decisions.)
• "Walk us through a project where your UX/UI design directly led to a measurable increase in conversion rates. What was your process?" (Prepare a strong case study emphasizing metrics.)
• "How do you stay updated on the latest UX/UI trends and eCommerce best practices?" (Mention specific resources, blogs, conferences, or communities.)
• "Imagine you are tasked with designing a new feature for the BIPA app. What would be your first steps, and how would you validate your design decisions?" (Outline your process from research to testing.)

Company & Culture Questions:

• "What do you know about BIPA's current online presence, and what opportunities do you see for UX/UI improvement?" (Research bipa.at thoroughly.)
• "How do you envision the collaboration between UX/UI design and marketing within a retail eCommerce environment?" (Emphasize the synergy between user experience and sales objectives.)
• "Describe your ideal work environment and how you thrive in a hybrid setup." (Align with the company's described culture and hybrid model.)

Portfolio Presentation Strategy:

• Select Impactful Examples: Choose 2-3 projects that best showcase your skills relevant to eCommerce, user research, A/B testing, and conversion optimization.
• Tell a Story: Frame each project as a narrative, highlighting the problem, your unique contribution, the challenges faced, the solutions implemented, and the measurable results.
• Focus on Process: Show your thinking process by including wireframes, user flows, prototypes, and research findings.
• Quantify Everything Possible: Use data to demonstrate the success of your designs. If exact numbers aren't available, discuss the intended impact and how you would measure it.
• Be Ready for Questions: Anticipate questions about your design choices, tools used, and how you handle feedback.

📝 Enhancement Note: Given the "sole specialist" nature of this role, expect interviewers to probe deeply into your ability to work independently, manage projects end-to-end, and make strategic decisions that directly impact business outcomes.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided smartrecruiters link.
• Portfolio Customization: Tailor your portfolio to highlight eCommerce-specific projects. Emphasize your experience with conversion rate optimization, user journey mapping for online retail, and data-driven design decisions using tools like Google Analytics and Hotjar.
• Resume Optimization: Ensure your resume clearly outlines your 3+ years of experience in UX/UI design, specifically mentioning eCommerce or B2C applications. Use keywords like "UX Design," "UI Design," "eCommerce," "Prototyping," "A/B Testing," "Figma," and "Google Analytics."
• Interview Preparation: Practice presenting your portfolio, focusing on the narrative of problem, process, and quantifiable results. Prepare to discuss your approach to user research, usability testing, and collaborating with development teams.
• Company Research: Thoroughly research BIPA's current online shop (bipa.at) and app. Understand their target audience, value proposition, and identify potential areas for UX/UI improvement that align with their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.