Senior UX Designer, Public Service Division (PSD)

📍 Job Overview

Job Title: Senior UX Designer, Public Service Division (PSD)

Company: Public Service Division (PSD)

Location: Singapore

Job Type: Full-time

Category: UX/UI Design, Product Design, Digital Transformation Operations

Date Posted: March 10, 2026

Experience Level: Senior (8-10+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end user experience (UX) design process for critical digital services within the Public Service Division, focusing on enhancing public officer career development and growth.

• Drive a 0-to-1 product development initiative to build a world-class public service career development portal, requiring strong product-market fit exploration and design leadership.

• Champion design thinking, user research methodologies, and inclusive design principles to create intuitive, accessible, and impactful digital solutions for public sector employees.

• Mentor junior designers, elevate design standards across the division, and foster a collaborative environment for continuous improvement and design capability building.

📝 Enhancement Note: This role is positioned within the Public Service Division (PSD) under GovTech, Singapore's lead agency for digital transformation. The focus on a "0-to-1 initiative" and "career development portal" indicates a strategic, foundational project with significant impact potential, requiring a candidate adept at navigating ambiguity and building from the ground up. The emphasis on mentoring and capability building signifies a leadership component within the design function.

📈 Primary Responsibilities

• Spearhead the complete UX design lifecycle, from problem definition and user needs identification through to wireframing, prototyping, and detailed design specifications for the career development platform.

• Design and execute comprehensive user research plans, employing qualitative and quantitative methods (e.g., usability testing, interviews, surveys, A/B testing) to uncover public officer pain points and opportunities.

• Develop detailed officer journey maps and service blueprints to visualize and address barriers in professional growth and career advancement pathways.

• Facilitate collaborative design workshops and co-creation sessions with diverse government stakeholders, public officers, and cross-functional teams to generate innovative solutions.

• Articulate design rationale and strategy effectively through compelling visuals, presentations, and storytelling to a variety of government stakeholders.

• Champion and implement accessibility standards (e.g., WCAG) and inclusive design practices, ensuring all digital services are usable by everyone.

• Collaborate closely with product managers and engineers to define feature scope, conduct validation testing, and ensure timely delivery of high-quality, technically feasible features.

• Contribute to the development, maintenance, and governance of the division's design system to ensure consistency and cohesion across all digital touchpoints.

• Actively mentor junior UX designers, providing guidance, feedback, and support to enhance their skills and raise the overall design maturity of the team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design execution, and team development. The emphasis on "0-to-1 initiative," "journey maps," "service blueprints," and "design system contribution" points to a need for a candidate who can build foundational design processes and assets while also delivering tangible product outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in HCI, Design, Computer Science, or a related field is often preferred for senior roles in this domain. Demonstrated equivalent practical experience will be considered.

Experience: 8-10+ years of progressive experience in UX/UI design, with a significant focus on end-to-end product design and a proven track record of leading design initiatives.

Required Skills:

• Extensive experience in UX/UI design, with a strong portfolio showcasing end-to-end design process and shipped products.

• Demonstrated leadership in mentoring junior designers and driving team capability building in design practices.

• Proven expertise in 0-to-1 product development, from concept ideation to user validation and launch.

• Proficiency in UX research methodologies (qualitative and quantitative) and the ability to translate insights into actionable design solutions.

• Skilled in user journey mapping, service blueprinting, and workflow analysis for complex systems.

• Advanced proficiency with design and prototyping tools such as Figma, Miro, and Maze.

• Experience working in agile development environments and collaborating effectively with product managers and engineers.

• Strong stakeholder management skills, with the ability to influence and align diverse groups towards common design goals.

• Excellent communication, presentation, and storytelling skills, capable of articulating design rationale to both technical and non-technical audiences.

• Deep understanding of design principles, typography, and accessibility standards (e.g., WCAG).

Preferred Skills:

• Experience in scale-up environments (e.g., Grab, Lazada, Shopee) or similar fast-growing tech companies.

• Prior experience designing for government services, regulated domains, or complex workflows.

• Familiarity with analytics tools (e.g., Google Analytics) and data-driven design iteration.

• Familiarity with project management tools like Jira.

• Strong concept creation and copywriting abilities.

📝 Enhancement Note: The "8-10+ years" requirement, coupled with "demonstrated leadership in mentoring and capability building," strongly suggests a senior individual contributor role with a focus on elevating the design function within PSD. The preference for "scale-up environments" and "0-to-1 product development" highlights a need for adaptability, resilience, and experience in building from scratch in a fast-paced, potentially ambiguous setting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UX design projects, with a clear emphasis on the design process, problem-solving methodologies, and user-centered outcomes.

• Demonstrate at least two shipped products, with detailed case studies highlighting your specific role, challenges faced, design decisions, and the impact of your work.

• Evidence of leading or significantly contributing to 0-to-1 product development, illustrating the journey from initial concept through to a launched product.

• Examples of user research conducted, including methodologies used, key findings, and how those insights directly informed design solutions.

Process Documentation:

• Detailed case studies should clearly outline the design process followed, including problem framing, user research, ideation, prototyping, testing, and iteration phases.

• Demonstrate the ability to map complex user journeys and service blueprints, showing how these artifacts were used to identify pain points and opportunities for improvement within a service or product.

• Provide examples of how you've facilitated design thinking workshops or co-creation sessions, including the objectives, participants, activities, and outcomes.

• Illustrate how you've collaborated with engineering and product management teams, including your role in translating design specifications into development requirements and ensuring design fidelity during implementation.

📝 Enhancement Note: Given the emphasis on "0-to-1 initiative" and "leadership," the portfolio should not only showcase individual design skills but also leadership capabilities, mentorship experience, and the ability to build processes and systems from the ground up. Quantifiable impact and clear articulation of the design process are crucial.

💵 Compensation & Benefits

Salary Range: For a Senior UX Designer role in Singapore with 8-10+ years of experience, especially within a government-linked tech agency like GovTech, the salary range is estimated to be between SGD 95,000 to SGD 140,000 annually. This estimate is based on industry benchmarks for senior design roles in Singapore's tech sector, considering the specialized nature of public sector digital transformation and the leadership/mentoring responsibilities.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous annual leave and public holiday entitlements.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Access to GovTech's robust learning and development programs and resources.

• Flexible work arrangements where applicable, promoting work-life balance.

• Contribution to a competitive pension or provident fund scheme.

• Performance-based bonuses and increments.

• Employee assistance programs and wellness initiatives.

Working Hours: The standard working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, flexible work arrangements may be available, allowing for structured flexibility in managing work schedules to deliver on objectives effectively.

📝 Enhancement Note: The salary range is an estimate based on market data for Singapore. The specific compensation will depend on the candidate's experience, qualifications, and the final negotiation. The mention of "total rewards approach" and "market-competitive suite of perks" suggests a comprehensive benefits package designed to attract and retain talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Government & Public Sector, Digital Transformation. GovTech operates at the intersection of technology and public service, aiming to leverage digital innovation for societal good and to enhance the efficiency and effectiveness of government operations.

Company Size: GovTech is a significant organization within the Singaporean government, employing a large number of professionals. This scale allows for diverse career opportunities and exposure to a wide range of impactful projects.

Founded: GovTech was established in 2016, consolidating the infocomm technology capabilities of various government agencies. Its mission is to drive Singapore’s Smart Nation initiatives and public sector digital transformation.

Team Structure:

• The Senior UX Designer will be part of a mission-driven product team within the Public Service Division (PSD). This team likely comprises product managers, engineers, researchers, and other designers.

• The role reports into a design leadership function within PSD or GovTech, with direct responsibility for mentoring junior designers and influencing design strategy across the division.

Methodology:

• Data-driven Design: Emphasis on using user research, analytics, and performance metrics to inform design decisions and iterate on products.

• Agile Development: Work will be conducted in agile, cross-functional teams, utilizing rapid cycles of iteration, feedback, and continuous improvement.

• Design Thinking & User-Centricity: A core approach to problem-solving, focusing on deeply understanding user needs and developing solutions that are desirable, feasible, and viable.

• Systemic Approach: Focus on building cohesive digital experiences through design systems and understanding the broader service ecosystem within the public sector.

Company Website: https://www.tech.gov.sg/

📝 Enhancement Note: GovTech's mission to build tech for public good and drive Singapore's Smart Nation agenda provides a strong sense of purpose. The culture likely emphasizes innovation, collaboration, and a commitment to public service impact, balanced with a structured approach to technology development and design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role with leadership responsibilities. It sits at a critical juncture in a UX designer's career, moving beyond execution to strategic influence, team development, and foundational product building. The role requires not just design expertise but also the ability to shape design direction and mentor others.

Reporting Structure: The Senior UX Designer will likely report to a Head of Design, Director of Product, or a similar senior leadership role within the Public Service Division or GovTech. They will directly mentor junior designers, guiding their professional development and design output.

Operations Impact: The Senior UX Designer will have a direct and significant impact on the effectiveness and user experience of digital services used by public officers. By improving career development platforms and processes, they will contribute to officer retention, skill enhancement, and overall public sector productivity. The 0-to-1 nature of the project means the designer will be instrumental in defining the product's success and its contribution to the division's strategic goals.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Design Lead, UX Manager, or Head of Design role, overseeing larger teams and more strategic design initiatives.

• Specialization: Opportunity to deepen expertise in specific areas such as service design, design systems, accessibility, or user research within complex government contexts.

• Strategic Influence: Contribute to shaping the digital strategy of the Public Service Division and GovTech, influencing the direction of public sector digital transformation.

• Cross-Division Mobility: Potential to move to other product teams within GovTech or the wider public sector, leveraging extensive experience in designing impactful digital services.

• Mentorship & Capability Building: Develop strong leadership and coaching skills through mentoring junior designers, becoming a key figure in building design talent within the organization.

📝 Enhancement Note: This role offers a clear path for career progression into design leadership, with significant opportunities to shape organizational design culture and strategy. The impact on public sector efficiency and officer development is a key differentiator for roles within government tech agencies.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a physical presence is required at the PSD office in Singapore. This environment is likely designed to foster collaboration and innovation.

Office Location(s): Singapore. Specific office locations beyond "Non-Headquarters PSD" are not detailed, but GovTech typically has modern, well-equipped office spaces designed for collaborative work.

Workspace Context:

• The workspace is expected to be collaborative, with an emphasis on cross-functional teamwork. Facilities will likely support design activities, including meeting rooms for workshops and presentations.

• Access to necessary design tools (Figma, Miro, Maze) and technology infrastructure will be provided to support the design and development process.

• Opportunities for regular interaction with product managers, engineers, researchers, and other design professionals will be abundant, fostering a dynamic and supportive work environment.

Work Schedule: While the standard is a 40-hour work week, the emphasis on flexible work arrangements suggests that employees are trusted to manage their time effectively to meet project deadlines and deliver high-quality work. This might include some ability to adjust start/end times or work remotely on occasion, subject to team needs and project demands.

📝 Enhancement Note: The "on-site" requirement suggests a company culture that values in-person collaboration and team cohesion, particularly for a role involving leadership and 0-to-1 product development. The mention of flexible arrangements indicates a modern approach to work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess alignment with the role's core requirements and experience level.

• Portfolio Presentation & Discussion: A dedicated session where you will present your portfolio, walking through key case studies and explaining your design process, decision-making, and impact. This stage often includes technical questions about UX methodologies and problem-solving.

• Skills-Based Interview/Challenge: May involve a practical design exercise or a deep dive into specific skills like user research, interaction design, or stakeholder communication. For a senior role, this could be a take-home assignment or a live problem-solving session.

• Team & Stakeholder Interviews: Meetings with potential peers, product managers, engineers, and senior leaders to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: A discussion with a senior leader to finalize the decision and discuss career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best represent your end-to-end UX process, leadership, and experience relevant to 0-to-1 development and complex domains.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, your design decisions, and the quantifiable impact or outcomes. Use visuals effectively to support your narrative.

• Highlight Leadership & Mentorship: For this senior role, include examples demonstrating your ability to mentor junior designers, lead initiatives, and influence design direction.

• Demonstrate Process: Show, don't just tell. Provide artifacts like user journey maps, wireframes, prototypes, research findings, and design system components.

• Focus on Impact: Quantify results wherever possible (e.g., improved conversion rates, reduced user errors, increased user satisfaction scores). If exact metrics are confidential, explain the expected impact or success criteria.

• Tailor to PSD: Research PSD and GovTech's mission. If possible, frame your case studies to align with public service goals or digital transformation challenges.

Challenge Preparation:

• Be prepared for a design challenge that may involve identifying user needs for a public service, designing a feature for a complex workflow, or improving an existing digital service.

• Focus on demonstrating your problem-solving approach, research methodology, and ability to articulate your design rationale clearly and concisely.

• Consider how you would approach ambiguity and work within potential constraints common in public sector projects.

📝 Enhancement Note: The interview process for a senior role at GovTech will likely be rigorous, assessing not only design craft but also strategic thinking, leadership potential, and cultural alignment with public service values. A strong, well-articulated portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Miro: For collaborative whiteboarding, ideation, journey mapping, service blueprinting, and workshop facilitation.

• Maze: A platform for remote user testing and gathering in-product feedback, often integrated with Figma prototypes.

• Notion: Likely used for documentation, project management, and knowledge sharing across teams.

Analytics & Reporting:

• Google Analytics: For understanding user behavior, tracking key metrics, and informing design iterations. Familiarity with interpreting data and using it to drive design decisions is expected.

CRM & Automation:

• Jira: Commonly used for agile project management, task tracking, and sprint planning, indicating close collaboration with engineering teams.

Other Relevant Tools/Concepts:

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial.

• Design System Tools: Experience with tools or methodologies for managing and scaling design systems.

• Accessibility Testing Tools: Familiarity with tools or methods for auditing and ensuring WCAG compliance.

📝 Enhancement Note: Proficiency in Figma and Miro is critical. The inclusion of Maze and Notion suggests a modern, agile approach to design and collaboration. Experience with analytics and project management tools like Jira underscores the need for data-driven decision-making and close integration with development teams.

👥 Team Culture & Values

Operations Values:

• Public Good: A strong commitment to serving the public, creating digital services that genuinely improve the lives of citizens and public officers.

• Innovation: Fostering a culture that encourages new ideas, experimentation, and the adoption of cutting-edge technologies to solve societal challenges.

• Collaboration: Emphasis on teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Excellence: Striving for high quality in all aspects of work, from design craft to user experience and technical implementation.

• Inclusivity & Accessibility: A dedication to designing services that are usable by everyone, regardless of ability or background.

Collaboration Style:

• Cross-functional Integration: Close working relationships with product managers, engineers, researchers, and policy advisors to ensure holistic product development.

• Iterative Feedback: A culture that embraces continuous feedback loops from users, stakeholders, and team members to refine designs and strategies.

• Knowledge Sharing: Encouragement of sharing best practices, learnings, and insights within the design team and across the organization.

• Agile & Responsive: A flexible and adaptable approach to project work, capable of responding to evolving needs and priorities within the public sector.

📝 Enhancement Note: The values of "Public Good" and "Inclusivity" are central to working within a government agency. The culture likely balances a mission-driven purpose with a professional, results-oriented approach to technology development.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working on a 0-to-1 initiative in a complex public sector environment often involves undefined problems, evolving requirements, and diverse stakeholder needs.

• Balancing User Needs with Policy Constraints: Designing services that are user-friendly and effective while adhering to government regulations, policies, and procurement processes.

• Driving Adoption: Ensuring public officers adopt new digital tools and platforms, which may require significant change management and training efforts.

• Elevating Design Maturity: Influencing stakeholders and teams to prioritize design thinking and user-centered approaches in a potentially engineering- or policy-driven environment.

• Mentorship Responsibilities: Effectively guiding and developing junior designers while also managing individual design contributions and strategic project leadership.

Learning & Development Opportunities:

• Deep Dive into Public Sector Digitalization: Gaining unique insights into the challenges and opportunities of digital transformation within government.

• Design System Expertise: Contributing to and growing a foundational design system that impacts multiple government services.

• Strategic Influence: Developing skills in influencing senior leadership and shaping product strategy within a large organization.

• Cross-Domain Experience: Opportunity to work on a project with significant societal impact, contributing to the broader Smart Nation vision.

• Formal Training & Certifications: Access to GovTech's extensive learning resources and potential support for external training or certifications relevant to UX and product leadership.

📝 Enhancement Note: The challenges are typical for senior roles in government tech, emphasizing the need for resilience, strong communication, and strategic problem-solving. The growth opportunities are substantial, offering a chance to make a significant impact and advance one's career in a meaningful domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a product from 0 to 1. What were the biggest challenges, and how did you overcome them?" (Focus on your process, research, iteration, and learnings.)

• "How would you approach designing a career development platform for public officers? What key user needs would you prioritize, and what research methods would you employ?" (Demonstrate your understanding of user research, journey mapping, and problem framing.)

• "Tell us about a time you had to influence a stakeholder with a different perspective on a design decision. How did you communicate your rationale and reach an agreement?" (Highlight your stakeholder management, communication, and negotiation skills.)

• "How do you ensure your designs are inclusive and accessible? Can you give an example of how you've applied accessibility principles (e.g., WCAG) in your work?" (Showcase your commitment to inclusive design.)

Company & Culture Questions:

• "What do you know about GovTech and the Public Service Division's mission? How does that resonate with your career goals?" (Research the agency's work and connect it to your motivations.)

• "How do you foster collaboration within a cross-functional team?" (Provide examples of your collaborative approach.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your experience and then dive into 2-3 detailed case studies.

• Problem-Solution-Outcome Framework: For each case study, clearly articulate the problem, the steps you took to solve it (your process), and the resulting impact or outcomes.

• Visual Storytelling: Use your designs, prototypes, and research artifacts as visual aids to support your narrative. Explain why you made certain design choices.

• Highlight Leadership: Ensure your presentation emphasizes your contributions to mentoring, strategic thinking, and process improvement, not just individual design execution.

• Engage and Listen: Be prepared for in-depth questions and actively listen to the interviewer's feedback or queries.

📝 Enhancement Note: Preparation should focus on demonstrating not just design craft, but also strategic thinking, leadership capabilities, and an understanding of the public sector context. Be ready to articulate your process and impact with clarity and confidence.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Workday link.

• Curate Your Portfolio: Select 3-4 of your most impactful UX projects that highlight your end-to-end process, leadership, 0-to-1 experience, and any relevant work in complex or regulated domains. Ensure each case study clearly articulates the problem, your role, process, decisions, and outcomes.

• Tailor Your Resume: Ensure your resume clearly lists your years of experience, specific UX/UI skills, leadership/mentorship experience, and proficiency with key tools like Figma and Miro. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, articulating your design rationale, and demonstrating your problem-solving approach. Be ready to discuss your mentorship experience.

• Research GovTech & PSD: Understand their mission, recent projects, and the importance of digital transformation in the public sector. Prepare to articulate how your skills and experience align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.