Senior UX Designer (m/f/d)

📍 Job Overview

Job Title: Senior UX Designer (m/f/d) Company: MOIA Location: Hamburg, Germany Job Type: Full-time Category: User Experience (UX) Design / Product Design Date Posted: November 4, 2025 Experience Level: Mid-Senior Level (Estimated 5-10 years) Remote Status: Hybrid

🚀 Role Summary

• Spearhead UX design initiatives for operational backend products, focusing on vehicle planning and allocation systems that enable efficient autonomous mobility.
• Drive user research and discovery efforts to uncover authentic insights, informing strategic and tactical product decisions within a multidisciplinary team.
• Collaborate closely with engineers and product managers to define long-term product strategy and short-term execution plans for critical operational services.
• Enhance existing product offerings from a user experience perspective, ensuring a reliable source of truth for autonomous vehicle operations.

📝 Enhancement Note: The role focuses on "behind-the-scenes" operational products critical for autonomous mobility, distinct from rider-facing interfaces. This implies a need for a UX designer adept at complex systems, data visualization, workflow optimization, and understanding intricate operational constraints. The emphasis on "Supply Planning" and "vehicle planning and allocation" suggests a domain requiring strong analytical and systems thinking.

📈 Primary Responsibilities

• Lead UX design for a suite of operational products and services, ensuring they are intuitive, efficient, and reliable for internal users.
• Conduct and synthesize user research to deeply understand the needs and pain points of operations teams, engineers, and other stakeholders.
• Translate complex requirements and technical constraints into user-centered design solutions, balancing user goals with business objectives.
• Collaborate with product managers to define product roadmaps, identify new opportunities, and prioritize features based on user impact and business value.
• Work closely with software engineers to ensure seamless implementation of designs, providing clear specifications and design assets.
• Contribute to and advocate for the advancement of MOIA's design system, ensuring consistency and scalability across operational products.
• Iteratively refine designs based on feedback, data analysis, and evolving operational needs, driving continuous improvement in user satisfaction and operational efficiency.
• Champion user advocacy within interdisciplinary teams, ensuring that customer and operational needs are central to product development.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (long-term strategy, new opportunities) and tactical execution (improving existing products, defining short-term tactics). The emphasis on "autonomous operations," "vehicle planning," and "allocation" points towards a need for UX expertise in complex, data-intensive, and process-driven environments, potentially involving dashboards, workflow management tools, and system monitoring interfaces.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience:

• Demonstrated experience (estimated 5-10 years) in UX design, with a strong focus on complex web applications and operational systems.
• Proven track record of leading design initiatives from conception through to implementation.
• Experience working within agile, multidisciplinary product teams.

Required Skills:

• Expert UX Design: Mastery of UX design principles, methodologies, and best practices for digital products.
• User Research Expertise: Proficient in various user research techniques (e.g., interviews, usability testing, surveys) to uncover authentic and unbiased insights.
• Complex Discovery: Ability to tackle and solve complex discovery challenges, translating ambiguity into clear design direction.
• Design Systems: Deep understanding and practical experience with design systems, including contributing to their evolution.
• Web Application Design: Strong experience designing user interfaces for sophisticated web applications.
• Interdisciplinary Collaboration: Proven ability to work effectively within cross-functional teams (engineers, product managers, researchers).
• Analytical Thinking: Capacity to analyze technical constraints, user goals, and business requirements to inform design decisions.
• Iterative Design: Commitment to an iterative design process, iterating towards customer happiness and business objectives.
• Communication Skills: Fluent in English, with excellent verbal and written communication abilities to articulate design rationale and collaborate effectively.
• Adaptability: Demonstrated ability to adapt to changing environments and priorities.
• Problem-Solving: A proactive approach to identifying and solving complex problems.
• Portfolio: An excellent portfolio showcasing a range of design work, highlighting problem-solving skills, design process, and user-centered outcomes.

Preferred Skills:

• Experience designing for operations, logistics, or complex scheduling systems.
• Familiarity with data visualization techniques for operational dashboards.
• Experience with design system management and governance.
• Knowledge of agile development methodologies.

📝 Enhancement Note: While not explicitly stated, the nature of operational systems and complex web applications suggests proficiency in wireframing, prototyping tools (e.g., Figma, Sketch, Adobe XD), and potentially user journey mapping and information architecture design. The emphasis on "convincing" and finding "compromises" indicates a need for strong stakeholder management and negotiation skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear design process from problem definition to solution.
• Showcase case studies that detail user research findings, design rationale, and problem-solving approaches.
• Highlight your contributions to user-centered design and how you addressed specific user needs and business goals.
• Include examples of how you've worked with technical constraints and business requirements.
• Present examples of your work with design systems and how you've contributed to or utilized them.

Process Documentation:

• Candidates should be prepared to discuss their approach to user research, ideation, prototyping, and user testing.
• Examples of how you have documented design decisions, user flows, and system interactions will be beneficial.
• Be ready to explain how you measure the success and impact of your designs, potentially referencing metrics and A/B testing.

📝 Enhancement Note: Given the role's focus on operational backend systems, a portfolio showcasing experience with complex dashboards, workflow management tools, data visualization, or enterprise software would be highly advantageous. The ability to demonstrate how designs improve efficiency, reduce errors, or provide clear insights for operational teams will be key.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Senior UX Designer in Hamburg, Germany, with an estimated 5-10 years of experience, the salary range is likely between €65,000 - €90,000 annually, potentially including a performance-based bonus.

Benefits:

• Competitive Salary: Including a bonus structure.
• Hybrid Work Setup: Flexibility to work from home or in the office, with team-defined collaboration days.
• Flexible Working Hours: Accommodating personal needs such as parenting, care work, or volunteering.
• Home Office Allowance: A budget and monthly expense allowance for setting up a home workspace.
• International Remote Work: Option to work remotely from over 35 countries for up to 6 weeks per year.
• Public Transport Ticket: Fully subsidized "Deutschlandticket" for commuting and travel within Germany, plus discounts on MOIA rides.
• Wellness & Fitness: Subsidized fitness club membership or bike leasing options.
• Continuous Learning: Access to learning days, job rotation, training, workshops, coaching, conferences, books, and language classes.
• Mental Health Support: 1:1 sessions with external professionals and mental unload workshops.
• Generous Leave: 30 vacation days, plus sabbatical and unpaid leave options.
• Relocation Support: Assistance with visa, administration, and other relocation services.
• Dog-Friendly Offices: Welcoming environment for canine companions in the office.

Working Hours:

• Standard full-time hours are approximately 40 hours per week, with flexible working arrangements available.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in Hamburg, Germany, considering the experience level and industry. Benefits are comprehensive, reflecting a modern tech company culture with a strong emphasis on employee well-being, flexibility, and continuous development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobility Technology / Autonomous Driving / Software Development Company Size: Over 400 employees. This size indicates a mature startup or scale-up environment where processes are established but still evolving, offering opportunities for impact and influence. Founded: MOIA launched its ridepooling service in Hamburg in 2019. The company is evolving from a mobility provider to a tech provider.

Team Structure:

• The Senior UX Designer will be part of a multidisciplinary product team responsible for operational backend systems (vehicle planning, allocation).
• This team works closely with engineers and product managers, implying a collaborative and agile structure.
• The designer also belongs to a broader Design Team at MOIA, comprising UX Designers, Product Designers, and UX Researchers, fostering a community of practice and mutual support.

Methodology:

• Agile development methodologies are implied through the mention of multidisciplinary teams and iterative product improvement.
• A strong emphasis on user research and data-driven decision-making is evident.
• The company values a "one team" approach, encouraging collaboration and shared ownership.
• A commitment to diversity and inclusion is a core cultural pillar.

Company Website: https://www.moia.io/

📝 Enhancement Note: MOIA's transition from a ridepooling service provider to a tech provider offering autonomous driving solutions indicates a dynamic and forward-thinking environment. The focus on operational backend systems suggests a B2B or internal tooling aspect to this role, requiring a deep understanding of system efficiency and operational workflows.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, indicating a position of significant responsibility, expected to mentor others, lead design efforts, and contribute strategically to product direction. It's a critical individual contributor role with potential for leadership.

Reporting Structure: The UX Designer will report within their product team structure, likely to a Product Lead or Head of Design, while also being part of the broader Design Team. Close collaboration with Product Management and Engineering leads is expected.

Operations Impact: The role directly impacts the efficiency, safety, and transparency of MOIA's autonomous operations. By improving the tools used for vehicle planning and allocation, the designer will contribute significantly to the company's ability to scale its services and achieve its mission of moving cities forward.

Growth Opportunities:

• Leadership: Potential to lead design strategy for key operational areas, mentor junior designers, and influence product roadmaps.
• Skill Development: Opportunities to deepen expertise in UX for complex systems, autonomous technology, and operational efficiency through continuous learning initiatives, workshops, and conferences.
• Domain Expertise: Develop specialized knowledge in the autonomous mobility and urban logistics sectors.
• Cross-functional Exposure: Gain deep insights into engineering, product management, and the operational realities of a cutting-edge mobility company.

📝 Enhancement Note: The "Senior" title implies that candidates should be ready to take ownership, drive initiatives, and potentially guide less experienced team members. The growth opportunities are framed around expanding influence, technical depth, and domain expertise within the rapidly evolving autonomous mobility sector.

🌐 Work Environment

Office Type: MOIA offers a hybrid work setup, allowing employees to blend remote work with in-office collaboration. This suggests a modern, flexible work environment designed to foster both individual focus and team synergy.

Office Location(s): Hamburg, Germany (primary location for this role), with potential access to Berlin offices.

Workspace Context:

• Collaborative: The hybrid model necessitates intentional collaboration, with teams determining their in-office presence. This fosters a culture where in-person time is valuable for ideation and team building.
• Tooling: Access to standard design and productivity tools, likely including a robust design system. The role focuses on web applications, implying a digital-first workspace.
• Team Interaction: Opportunities for regular interaction with product teams, design teams, and potentially operational stakeholders.

Work Schedule: Flexible working hours are a key benefit, allowing individuals to structure their workdays around personal needs while meeting team objectives and project deadlines. This flexibility is crucial for roles that require deep focus and sustained problem-solving.

📝 Enhancement Note: The hybrid model requires self-discipline and strong communication skills to ensure effective collaboration. The "dog-friendly" offices add a unique element, contributing to a relaxed and employee-centric atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and potentially a brief remote screening call to assess basic fit and interest.
• Portfolio Presentation/Design Challenge: A session where candidates present their portfolio, discussing their process, key projects, and design thinking. This may include a take-home design challenge or an in-person/virtual exercise focused on a relevant problem.
• Team Interviews: Interviews with members of the product team (Product Manager, Engineers) and the Design Team to assess collaboration style, technical understanding, and cultural fit.
• Hiring Manager Interview: Final discussion with the hiring manager to delve deeper into experience, strategic thinking, and alignment with MOIA's vision.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design process, from problem discovery and user research to ideation, prototyping, and iteration.
• Quantify Impact: Where possible, highlight the impact of your designs using metrics (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).
• Showcase Complexity: Present projects that demonstrate your ability to handle complex systems, data, and user flows, particularly those related to operational tools or backend systems.
• Design System Contribution: If you have experience with design systems, showcase how you've contributed to or leveraged them effectively.
• Tailor to MOIA: Understand MOIA's mission in autonomous mobility and how your design skills can contribute to their operational efficiency and success.

Challenge Preparation:

• Be prepared for a design challenge that may involve analyzing a complex user problem, proposing solutions, and outlining your design approach within a given timeframe.
• Practice articulating your design decisions clearly and concisely, justifying your choices based on user needs, business goals, and technical feasibility.
• Familiarize yourself with MOIA's products and the challenges of autonomous mobility operations.

📝 Enhancement Note: The emphasis on "authenticity and personal insights" in the application suggests interviewers will probe for genuine experiences and critical thinking, rather than rote answers. The anonymization process during initial review highlights the importance of a strong portfolio and clear articulation of skills and experience.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Likely proficiency in industry-standard tools such as Figma, Sketch, or Adobe XD for wireframing, UI design, and prototyping.
• User Research Tools: Experience with tools for user interviews, usability testing, and survey creation (e.g., UserTesting.com, Maze, SurveyMonkey).
• Collaboration Tools: Familiarity with tools like Jira, Confluence, Slack, and Trello for project management and team communication.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret usage data and performance metrics from tools like Google Analytics, Amplitude, or internal dashboards is beneficial.
• Ability to translate data insights into design improvements.

CRM & Automation:

• Less direct relevance for this role, but understanding how user data flows into and out of CRM systems can provide context.

📝 Enhancement Note: The job description emphasizes "web applications" and a "design system," implying a modern digital product development environment. Proficiency in Figma is increasingly becoming an industry standard for collaborative design. Experience with tools that support iterative design and user feedback loops will be highly valued.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong commitment to understanding and serving the needs of internal users (operations teams) and ultimately, the riders.
• Collaboration: Emphasis on interdisciplinary teamwork, mutual support, and collective problem-solving.
• Data-Driven: Utilizing research and data to inform design decisions and measure impact.
• Innovation & Efficiency: Driving forward solutions that improve operational efficiency and contribute to the future of mobility.
• Adaptability & Resilience: Thriving in a dynamic environment and being comfortable with change.
• Inclusivity: Commitment to diversity, equity, and inclusion in both the workforce and product design.

Collaboration Style:

• Cross-functional Integration: Working seamlessly within product teams, bridging the gap between user needs, business goals, and technical feasibility.
• Open Communication: Encouraging honest feedback and constructive dialogue within the design team and with other departments.
• Shared Ownership: Fostering a sense of collective responsibility for product success.
• Proactive Support: The design team actively supports each other, sharing knowledge and expertise.

📝 Enhancement Note: MOIA's stated values around diversity, inclusion, and creating livable spaces for cities align with a human-centered approach to design. The "all hands on deck" mentality suggests a proactive and engaged workforce.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Operational Systems: Designing intuitive user experiences for complex backend systems that manage critical autonomous operations.
• Balancing Stakeholder Needs: Reconciling diverse requirements from engineering, operations, product management, and business stakeholders.
• Rapidly Evolving Technology: Staying abreast of advancements in autonomous driving technology and their implications for operational tooling.
• Data Interpretation: Effectively using and visualizing complex operational data to inform design decisions and empower users.
• Remote/Hybrid Collaboration: Maintaining strong team cohesion and design quality in a hybrid work environment.

Learning & Development Opportunities:

• Specialized UX: Deepen expertise in UX for operational technology, autonomous systems, and complex data environments.
• Industry Trends: Gain insights into the future of urban mobility, autonomous vehicle technology, and smart city initiatives.
• Design Leadership: Develop skills in mentoring, strategic planning, and influencing product direction.
• Cross-functional Knowledge: Broaden understanding of engineering, operations, and business strategy within the mobility sector.
• Continuous Learning: Leverage MOIA's comprehensive learning resources, including training, workshops, conferences, and access to educational materials.

📝 Enhancement Note: The challenges are inherent to working at the forefront of autonomous mobility technology and operationalizing it effectively. The growth opportunities are substantial, offering a path for significant professional development in a high-impact industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex operational system you've designed for. What were the key challenges, and how did you ensure usability and efficiency?"
• "How do you approach user research when designing for internal operations teams with diverse technical backgrounds?"
• "Walk us through a time you had to balance conflicting stakeholder requirements in a design project. What was your approach, and what was the outcome?"
• "How do you leverage design systems to drive consistency and scalability in your work, especially within complex product ecosystems?"

Company & Culture Questions:

• "What excites you about MOIA's mission to reimagine urban mobility?"
• "How have you contributed to fostering diversity and inclusion in previous teams or projects?"
• "Describe your ideal collaborative environment. How do you ensure effective communication in a hybrid setting?"
• "How do you see UX design contributing to the success of autonomous operations?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with the problem, your process, key decisions, and the final outcome/impact.
• Storytelling: Frame your projects as compelling narratives that highlight your problem-solving skills and user-centric approach.
• Visuals: Use high-quality visuals (mockups, wireframes, prototypes, research findings) to illustrate your work.
• Conciseness: Be mindful of time; focus on the most impactful aspects of your projects.
• Preparedness: Anticipate questions about your design choices, trade-offs, and the metrics used to evaluate success.

📝 Enhancement Note: Expect questions that probe your understanding of operational workflows, data-driven design, and your ability to collaborate effectively in a fast-paced, innovative environment. Be ready to discuss your experience with backend systems and complex user interfaces.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your expertise in UX design for complex web applications, operational systems, and ideally, data-intensive interfaces. Highlight your research process and how you've solved challenging user problems.
• Resume Optimization: Tailor your resume to emphasize keywords such as UX Design, User Research, Product Design, Design Systems, Agile, Web Applications, and experience with operational tools or complex systems. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design philosophy, process, and specific project experiences. Prepare to discuss your approach to hybrid collaboration and your understanding of MOIA's mission.
• Company Research: Thoroughly research MOIA's mission, values, and recent developments in autonomous mobility. Understand their hybrid work model and commitment to diversity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.