Senior UX Designer, Fashion and Fitness Subs

📍 Job Overview

Job Title: Senior UX Designer, Fashion and Fitness Subs

Company: Amazon

Location: Seattle, Washington, United States; New York, New York, United States

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-04-06

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end customer experience design for a new custom merchandise store, leveraging AI and automation to simplify complex coordination for sports teams and organizations.

• Develop strategic UX solutions that cater to new customer segments and build a scalable foundation for long-term business growth within Amazon's Fashion & Fitness Subsidiaries.

• Translate product vision and strategy into tangible, user-centered design solutions, from conceptualization through to launch and iteration.

• Collaborate extensively with cross-functional teams including Product Management, Engineering, Data Science, and Business Development to advocate for customer needs and ensure design quality.

📝 Enhancement Note: While the core job title is Senior UX Designer, the context of "Fashion and Fitness Subs" and the specific focus on "Amazon Merch on Demand" indicates a specialized role within e-commerce and brand merchandise. The emphasis on AI and automation suggests a need for forward-thinking design solutions.

📈 Primary Responsibilities

• Lead the design of the entire customer journey for a custom merchandise storefront, encompassing creation, AI-driven design generation, product discovery, customization, and purchase coordination.

• Conduct user research, including interviews and usability testing, to gather insights and validate design decisions, ensuring a deep understanding of customer needs and pain points.

• Develop wireframes, user flows, interactive prototypes, and high-fidelity mockups using industry-standard design tools to effectively communicate design concepts.

• Present design proposals, research findings, and project updates to senior leadership and stakeholders, articulating the rationale behind design decisions and their potential business impact.

• Collaborate closely with engineering teams to ensure the feasibility and quality implementation of designed experiences, providing detailed design specifications and ongoing support.

• Define and utilize scalable design systems and patterns to maintain brand consistency and efficiency across the platform, while also identifying opportunities for system expansion.

• Explore and integrate generative AI tools to enhance design workflows, improve product offerings, and create innovative customer experiences.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product design and hands-on execution, with a strong emphasis on collaboration and executive communication, typical for a senior role within a large tech organization like Amazon.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent practical experience in Design, Human-Computer Interaction, or a related field.

Experience: Minimum of 7 years of professional experience in UX design, with a proven track record of delivering successful end-to-end user-centered design solutions.

Required Skills:

• Demonstrated expertise in user-centered design principles and methodologies.

• Proficiency in design and prototyping tools such as Figma, Adobe Creative Cloud, Sketch, or similar.

• Strong visual design skills, with the ability to create fresh, simple, elegant, and usable layouts, interactions, and iconography.

• Experience in communicating and presenting design concepts, research findings, and project status to senior leadership.

• Ability to translate complex requirements into intuitive and user-friendly design solutions.

• Experience designing for both desktop and mobile platforms.

Preferred Skills:

• Experience working with and contributing to scalable design systems.

• Familiarity with generative AI tools and their application in design workflows, including effective prompting and evaluation techniques.

• Ability to identify and propose innovative uses of generative AI to improve products, workflows, or customer experiences.

• Experience in e-commerce, fashion, or fitness-related product design.

• Understanding of agile development methodologies and cross-functional team collaboration.

📝 Enhancement Note: The requirements emphasize a blend of foundational UX skills, advanced visual design capabilities, and a forward-looking aptitude for AI integration, reflecting Amazon's drive for innovation. The portfolio requirement is critical for demonstrating practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate extensive experience in creating end-to-end, user-centered design solutions, showcasing a deep understanding of the user journey.

• Include case studies that highlight complex problem-solving, particularly in areas of customization, e-commerce flows, or platform design.

• Showcase examples of designing for scalability, including the use or contribution to design systems, to ensure consistency and efficiency.

• Present visual design expertise with examples of elegant layouts, intuitive interactions, and clear iconography.

Process Documentation:

• Detail the user research methodologies employed, including how insights were translated into actionable design requirements.

• Illustrate the design process from initial ideation and wireframing through to high-fidelity prototyping and final design specifications.

• Document experience with iterative design processes, including feedback incorporation and A/B testing analysis if applicable.

• Provide examples of collaboration with engineering and product teams, showcasing how designs were implemented effectively.

📝 Enhancement Note: For a Senior UX role at Amazon, the portfolio should not only showcase aesthetic and functional design skills but also strategic thinking, process rigor, and the ability to drive projects from concept to delivery, with a strong emphasis on user advocacy and business impact.

💵 Compensation & Benefits

Salary Range:

• New York, New York: $155,400 - $210,300 USD annually

• Seattle, Washington: $137,800 - $186,400 USD annually

Benefits:

• Comprehensive health insurance package including medical, dental, vision, and prescription coverage.

• Basic life insurance and Accidental Death & Dismemberment (AD&D) insurance, with options for supplemental life plans.

• Employee Assistance Program (EAP) and dedicated Mental Health Support.

• Access to a Medical Advice Line for health-related queries.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.

• Reimbursement programs for adoption and surrogacy expenses.

• 401(k) retirement savings plan with company matching.

• Generous paid time off (PTO) and parental leave policies.

• Additional compensation in the form of sign-on payments and Restricted Stock Units (RSUs).

Working Hours: Standard 40 hours per week, with potential for flexibility based on project needs and team collaboration requirements.

📝 Enhancement Note: The salary ranges provided are specific to the listed US locations. The total compensation package at Amazon is highly competitive, including base salary, stock units, and comprehensive benefits, reflecting the senior level and impact of the role. The inclusion of sign-on payments and RSUs is a common Amazon practice for senior roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail Technology, Digital Merchandising, Fashion, Fitness. Amazon operates at the forefront of online retail and cloud computing, known for its customer obsession, innovation, and massive scale.

Company Size: Amazon is a multinational technology company with over 1.5 million employees worldwide, indicating a vast and complex organizational structure with ample resources and opportunities.

Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore, and has since expanded into a diverse range of products and services, including cloud computing (AWS), digital streaming, and artificial intelligence.

Team Structure:

• The role sits within the Fashion & Fitness Subsidiaries UX team, which includes brands like Shopbop and Zappos, suggesting a focus on elevated customer experiences and brand identity.

• While supporting Merch on Demand, the UX designer will operate within a peer organization's structure, implying a degree of autonomy and direct influence on the product.

Methodology:

• Amazon emphasizes a data-driven approach, with decisions informed by customer behavior, A/B testing, and rigorous analysis.

• The company champions a culture of "Day 1," encouraging agility, innovation, and a long-term vision.

• Design processes are expected to be user-centered, with a strong focus on customer obsession and solving real customer problems.

Company Website: https://www.amazon.com

📝 Enhancement Note: The culture at Amazon is characterized by high standards, rapid iteration, and a strong focus on measurable results. For a UX designer, this means being comfortable with data, ambiguity, and the need to constantly innovate while adhering to Amazon's core leadership principles.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, indicating a significant level of experience and autonomy. The individual is expected to lead design initiatives, mentor junior designers, and influence product strategy.

Reporting Structure: The designer will report into the UX leadership within the Fashion & Fitness Subsidiaries team, while collaborating closely with a Product Manager for the Merch on Demand initiative. This dual reporting/collaboration structure is common in large organizations for focused projects.

Operations Impact: The UX designer's impact will be direct and substantial, shaping the core experience of a new business unit (Merch on Demand). Success in this role will drive customer acquisition, engagement, and revenue through intuitive and efficient design, directly contributing to the growth of Amazon's custom merchandise offerings.

Growth Opportunities:

• Leadership Development: Potential to lead design for significant new product initiatives, mentor junior designers, and contribute to the evolution of design practices within the Fashion & Fitness UX team.

• Skill Specialization: Opportunity to deepen expertise in e-commerce UX, AI-driven design, and scalable design systems, becoming a subject matter expert.

• Cross-Functional Exposure: Gain extensive experience working with diverse teams (product, engineering, data science, business development), enhancing strategic thinking and business acumen.

• Career Progression: Potential to move into Lead UX Designer, Principal UX Designer, or UX Manager roles within Amazon.

📝 Enhancement Note: Amazon offers a structured yet dynamic environment for career growth. For a Senior UX Designer, the path often involves increasing scope of influence, leadership responsibilities, and specialization in critical areas like AI and large-scale systems.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment with dedicated workspaces. Amazon offices are typically modern and equipped with collaborative spaces.

Office Location(s): The role is available in Amazon's key hubs: Seattle, Washington, and New York, New York. These locations offer vibrant city environments with extensive amenities and transportation options.

Workspace Context:

• The workspace will likely be collaborative, encouraging interaction with product managers, engineers, and fellow designers.

• Access to state-of-the-art design tools and technology will be standard.

• Opportunities for informal brainstorming sessions and formal design reviews will be integral to the workflow.

Work Schedule: The primary work schedule is typically Monday to Friday, aligning with standard business hours. However, given Amazon's global reach and fast-paced environment, some flexibility may be required to accommodate cross-time zone collaboration or critical project deadlines.

📝 Enhancement Note: Amazon's on-site work environment fosters direct collaboration and innovation. The choice between Seattle and New York offers candidates the flexibility to choose a location that best suits their lifestyle preferences, with both being major tech and business hubs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review applications and portfolios for basic qualifications.

• Phone/Video Interview: Typically involves a conversation with a UX Manager or Senior

Designer to discuss experience, portfolio highlights, and role fit.

• On-site/Virtual Loop: A series of interviews (usually 4-6) with cross-functional partners (Product Managers, Engineers, other Designers, Leadership). This loop often includes:

  • Portfolio Review: A deep dive into selected case studies, focusing on your process, decision-making, and impact.
  • Design Challenge/Whiteboarding: A practical exercise to assess problem-solving skills, ideation, and communication in real-time.
  • Behavioral Questions: Assessing alignment with Amazon's Leadership Principles (e.g., Customer Obsession, Bias for Action, Dive Deep, Ownership).

• Debrief & Offer: Hiring team discusses feedback, and an offer is extended if successful.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong case studies that best represent your senior-level experience and highlight relevant skills (e.g., e-commerce, AI integration, complex systems).

• Focus on Process, Not Just Pixels: Clearly articulate the problem, your role, the research conducted, design decisions (and why), challenges faced, and measurable outcomes/impact. Use visuals to support your narrative.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., conversion rate improvements, task completion times, user satisfaction scores).

• Tailor to Amazon: Highlight projects that align with Amazon's customer obsession, innovation, and scale. If you have experience with AI or large design systems, emphasize that.

• Prepare for Whiteboarding: Practice sketching user flows, information architecture, and problem decomposition on a whiteboard or digital equivalent.

Challenge Preparation:

• Understand Amazon's Leadership Principles: Prepare examples for each principle, especially those relevant to design and collaboration.

• Practice Problem Decomposition: Learn to break down ambiguous problems into smaller, manageable parts.

• Think Aloud: Clearly articulate your thought process during design exercises. Don't be afraid to ask clarifying questions.

• Consider AI Integration: Be ready to discuss how AI could be applied to solve the problem presented in a design challenge.

📝 Enhancement Note: Amazon's hiring process is rigorous and designed to assess both technical skills and cultural fit. A strong portfolio and well-prepared responses to behavioral and design challenges are crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Adobe Creative Cloud (Photoshop, Illustrator, XD), Sketch. Proficiency in at least one primary tool is essential.

• Collaboration & Communication: Slack, Chime, Confluence, Jira.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (specific tools may vary).

Analytics & Reporting:

• Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics) to understand user behavior and measure design impact.

• Familiarity with A/B testing frameworks and tools to optimize user experiences.

CRM & Automation:

• While not a direct CRM role, understanding how user data is managed within e-commerce platforms and CRMs is beneficial.

• Familiarity with how automation, particularly AI, can streamline workflows and enhance customer experiences in an e-commerce context.

• Experience with design system management tools and processes.

📝 Enhancement Note: Proficiency in industry-standard design tools is a given. For this role, an understanding of how design integrates with data analytics, AI technologies, and large-scale platform operations is highly valued.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Deeply understanding and advocating for customer needs is paramount. Designs should directly solve customer problems and delight users.

• Ownership: Taking full responsibility for design outcomes, from conception through launch and iteration. Proactively identifying and addressing potential issues.

• Bias for Action: Moving quickly and decisively, prioritizing impact over perfection. Comfortable with ambiguity and making progress even with incomplete information.

• Dive Deep: Rigorously analyzing problems, data, and user feedback to ensure solutions are well-informed and effective.

• Invent and Simplify: Constantly seeking innovative solutions and finding ways to simplify complex processes and experiences.

Collaboration Style:

• Highly collaborative, working closely with cross-functional teams to achieve shared goals.

• Emphasis on open communication, constructive feedback, and respectful debate.

• Designers are expected to influence and persuade through data, user insights, and compelling design rationale.

• A culture of knowledge sharing and continuous learning is encouraged.

📝 Enhancement Note: Amazon's culture is built on its Leadership Principles, which guide decision-making and behavior. Successful candidates will demonstrate these principles in their work and interactions, especially Customer Obsession and Ownership, within a fast-paced, results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Scale and Complexity: Designing for Amazon's massive user base and intricate systems requires a strategic approach to ensure usability and consistency.

• Integrating AI Effectively: Identifying and implementing generative AI solutions that genuinely enhance user experience and business objectives, rather than being a gimmick, will be a key challenge.

• Balancing Innovation with Brand Consistency: Creating novel experiences for Merch on Demand while adhering to established brand guidelines and Amazon's overall design ethos.

• Cross-Functional Alignment: Ensuring buy-in and synchronized execution across multiple departments with potentially differing priorities.

Learning & Development Opportunities:

• Advanced AI Design Practices: Gaining hands-on experience with cutting-edge AI tools and learning best practices for prompt engineering and AI-driven workflow optimization.

• Large-Scale Design Systems: Contributing to or leveraging sophisticated, scalable design systems used across Amazon's vast product portfolio.

• Strategic Product Leadership: Developing a deeper understanding of product strategy, business metrics, and how design directly impacts business growth in a major e-commerce environment.

• Mentorship Programs: Opportunities to be mentored by senior design leaders or to mentor junior designers, fostering leadership skills.

📝 Enhancement Note: The challenges presented are typical for senior roles in large tech companies, pushing designers to think strategically, technically, and collaboratively. The growth opportunities are significant, offering paths to specialized expertise and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex user flow for an e-commerce platform. What were the key challenges, and how did you ensure a seamless customer experience?" (Focus on process, problem-solving, and user impact.)

• "How would you approach designing an AI-powered feature to help users create custom merchandise designs quickly and on-brand?" (Focus on ideation, AI integration strategy, and user benefit.)

Company & Culture Questions:

• "Why Amazon, and why this specific role within Merch on Demand?" (Connect your skills and career aspirations to Amazon's mission and the role's specifics.)

• "How do you embody Amazon's Leadership Principle of 'Customer Obsession' in your design work?" (Provide a specific, concrete example.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your specific role and contributions, the process you followed (research, ideation, iteration), key design decisions and rationale, and the final outcome/impact (quantified where possible).

• Visual Storytelling: Use high-quality visuals (wireframes, mockups, prototypes) to illustrate your journey. Ensure your presentation flows logically and is easy to follow.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs you made, how you handled feedback, and the metrics that validated your success.

• Showcase AI Aptitude: If applicable, present a project where you explored or integrated AI, detailing your approach and learnings.

• Practice Your Delivery: Rehearse your presentation to ensure it fits within the allotted time and that you can articulate your points clearly and confidently.

📝 Enhancement Note: Expect a rigorous interview process that tests not only your design skills but also your strategic thinking, problem-solving abilities, and alignment with Amazon's core values and leadership principles.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the Amazon Jobs portal, ensuring your resume highlights your 7+ years of relevant experience and key skills.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best showcase your end-to-end UX design process, strategic thinking, visual design expertise, and any experience with AI or design systems. Ensure it's easily accessible online.

• Tailor Your Resume: Highlight achievements and responsibilities that align with the job description, using keywords like "user-centered design," "prototyping," "Figma," "generative AI," "e-commerce," and "leadership principles."

• Prepare for Behavioral Questions: Reflect on specific examples from your career that demonstrate Amazon's Leadership Principles, particularly Customer Obsession, Ownership, and Bias for Action.

• Research Amazon's Merch on Demand: Familiarize yourself with the product, its target audience (sports teams, organizations), and potential design challenges and opportunities. Understand how it fits within Amazon's broader ecosystem.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.