Senior UX Designer, Ecommerce

📍 Job Overview

Job Title: Senior UX Designer, Ecommerce

Company: Freebird

Location: Mexico

Job Type: FULL_TIME

Category: UX/Product Design (Ecommerce Focused)

Date Posted: 2026-02-12

Experience Level: 5-7+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize high-impact ecommerce user experiences, focusing on conversion optimization and customer journey enhancement for a leading DTC brand.

• Leverage customer research, usability testing, and performance analytics to drive data-informed design decisions and iterative improvements across web and mobile platforms.

• Lead the complete design lifecycle from initial problem definition and user research through wireframing, prototyping, and final UI delivery, ensuring seamless integration with engineering workflows.

• Collaborate cross-functionally with Product, Engineering, Growth, and Marketing teams to support A/B testing, CRO initiatives, and the continuous evolution of the digital customer experience.

📝 Enhancement Note: This role is positioned as a Senior UX Designer with a specialized focus on Ecommerce within a DTC (Direct-to-Consumer) brand. The emphasis is on driving revenue through optimized user journeys, particularly in areas like product discovery, checkout, and subscription management. The role requires a strong blend of user advocacy, data analysis, and collaborative execution in a fast-paced, agile environment.

📈 Primary Responsibilities

• Design and meticulously optimize critical ecommerce user flows, including product discovery, product detail pages (PDPs), checkout processes, subscription management, billing portals, and post-purchase engagement experiences.

• Translate complex customer needs and business objectives into intuitive, user-centered design solutions that directly improve conversion rates, customer retention, and overall revenue.

• Conduct and analyze customer research, usability testing sessions, and A/B experiment results to identify user pain points, validate design hypotheses, and inform strategic design iterations.

• Own the end-to-end design process for assigned projects, encompassing user journey mapping, wireframing, interactive prototyping, and developing high-fidelity UI designs ready for development.

• Partner closely with Product Managers and Engineering teams to ensure design feasibility, technical scalability, and timely, high-quality implementation of user interfaces and features.

• Collaborate with Growth and Marketing stakeholders to support ongoing experimentation, conversion rate optimization (CRO) strategies, and performance-driven design enhancements across all digital touchpoints.

• Design with experimentation in mind, actively supporting the creation and iteration of A/B tests and leveraging performance data to refine user experiences.

• Contribute to the development, maintenance, and evolution of a robust design system, ensuring consistency, accessibility, and adherence to quality standards across all user-facing interfaces.

• Provide constructive feedback, design mentorship, and guidance to other members of the design team, fostering a culture of continuous learning and skill development.

📝 Enhancement Note: The responsibilities highlight a hands-on role with significant ownership. The emphasis on "high-impact ecommerce flows," "conversion optimization," and "data-driven design decisions" points to a need for a designer who understands the direct link between UX and business outcomes, particularly revenue. The requirement to "design for experimentation" and "support A/B tests" indicates a strong focus on iterative improvement and performance measurement, common in high-growth DTC environments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of UX principles is essential.

Experience: 5–7+ years of progressive experience in User Experience (UX), Product Design, or Digital Experience Design, with a significant and demonstrable focus on ecommerce or Direct-to-Consumer (DTC) products.

Required Skills:

• Proven expertise in designing and optimizing high-conversion ecommerce journeys, including but not limited to product discovery, PDPs, complex checkout funnels, and subscription models.

• Demonstrated ability to thrive in data-driven environments, effectively partnering with Product Management, Engineering, Growth Marketing, and other cross-functional stakeholders.

• Exceptional ability to own projects end-to-end, from initial problem definition and user research through to execution, iteration, and successful deployment in a production environment.

• Comfort and proven success operating within fast-paced, agile development methodologies where speed, design quality, and measurable business impact are equally critical.

• High proficiency with modern design and prototyping tools, such as Figma, and experience with usability testing methodologies, design systems, and user research techniques.

• Strong understanding of web and mobile design principles, accessibility standards (WCAG), and responsive design best practices.

Preferred Skills:

• Experience in subscription-based or recurring revenue business models, understanding the unique UX challenges and opportunities.

• Experience actively contributing to, scaling, or managing design systems for large-scale applications.

• Prior experience in a mentoring capacity, providing design feedback and guidance to junior designers or leading design initiatives within a team.

• Familiarity with SEO best practices and their impact on UX and conversion.

📝 Enhancement Note: The experience requirement is clearly defined as 5-7+ years with a specific emphasis on ecommerce/DTC. The "Required Skills" section heavily emphasizes practical application in conversion-focused environments, data utilization, and agile execution, which are core tenets of successful operations and GTM design roles. The "Nice to Have" skills suggest areas where a candidate can further differentiate themselves, particularly in subscription models and design system management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Your portfolio must showcase a strong foundation in product thinking, clearly articulating the 'why' behind your design decisions.

• Demonstrate clear problem-solving methodologies, detailing how you approached complex user challenges within the ecommerce context.

• Provide evidence of real business impact, ideally quantifying improvements in key metrics such as conversion rates, average order value (AOV), customer lifetime value (CLV), or churn reduction, especially for work related to ecommerce, conversion optimization, or subscription flows.

Process Documentation:

• Illustrate your approach to user research and discovery, detailing methods used to gather customer insights for ecommerce platforms.

• Showcase your workflow for designing and iterating on key ecommerce flows (e.g., checkout, PDP, subscription sign-up), including wireframing, prototyping, and iterative testing.

• Present examples of how you have used data (analytics, A/B test results) to drive design decisions and measure the success of your UX interventions in a live ecommerce environment.

• Include examples of how you have collaborated with engineering and product teams to ensure successful implementation and scalability of your designs.

📝 Enhancement Note: This section is critical for a UX role, but for an operations-focused enhancement, the emphasis is on how the portfolio demonstrates process, data utilization, and measurable impact. The requirements are tailored to showcase how a designer's work directly contributes to business operations and revenue generation, aligning with the GTM context.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Compensation & Performance Bonus: A base salary benchmarked against industry standards, supplemented by a performance-based bonus structure directly tied to individual and company success, reflecting a results-driven culture.

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans designed to support the well-being of employees and their families.

• Retirement Planning: A 401(k) plan with a company match, providing a valuable benefit for long-term financial security.

• Unlimited Paid Time Off (PTO): A flexible and trust-based approach to time off, encouraging employees to recharge and maintain work-life balance without strict day limits.

• Remote-First Flexibility: The opportunity to work from anywhere within Mexico, offering significant autonomy and work-life integration.

Working Hours: The role is expected to align with standard full-time working hours, likely around 40 hours per week. While remote, there may be an expectation to coordinate with teams in different time zones, requiring flexibility.

📝 Enhancement Note: Salary is estimated based on role, experience level, and location (Mexico). The benefits listed are directly from the job description and are presented with context relevant to operations professionals (e.g., performance bonus tied to impact). The "Working Hours" section acknowledges flexibility but also the need for cross-timezone collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, focusing on personal care/grooming products. Freebird is redefining shaving with performance-driven, award-winning products and a strong emphasis on customer experience.

Company Size: The company has scaled to 9-figures in revenue and served over 1 million customers, indicating a significant growth phase, likely placing it in the mid-to-large startup or scale-up category (e.g., 50-250 employees, though exact number not provided). This size suggests a dynamic environment with established processes but still room for agility and impact.

Founded: The founding date is not provided, but the company's current 9-figure revenue and scale suggest it has been operating and growing for several years, establishing a market presence and operational maturity.

Team Structure:

• The UX Designer will be part of a Product, Engineering, Growth, and Marketing ecosystem. While the exact size of the design team isn't specified, the role involves close collaboration with Product and Engineering, and strategic partnership with Growth and Marketing.

• The reporting structure likely places the Senior UX Designer under a Design Lead, Head of Product, or Head of Design, with direct collaboration across functional departments.

Methodology:

• Data-Driven Design: Decisions are heavily informed by customer research, usability testing, analytics, and A/B experiment results, aiming for quantifiable improvements.

• Agile & Iterative: The company operates in fast-paced, agile environments, prioritizing speed, quality, and continuous improvement through rapid iteration and experimentation.

• Outcome-Focused: The culture emphasizes execution, results, and making a tangible mark, particularly in scaling a high-revenue brand.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: This section contextualizes the role within Freebird's specific business model (DTC E-commerce) and growth stage. The emphasis on "9-figure revenue" and "scale" suggests a company that has moved beyond early-stage startup chaos into a more structured, but still agile, operational environment. The "Methodology" section highlights the data-centric and iterative approach to product development, which is crucial for operations professionals to understand.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focusing on specialized UX design within the critical ecommerce function. It requires a high degree of autonomy, strategic thinking, and the ability to influence product direction through user-centered design and data analysis. The role is pivotal in optimizing the core revenue-generating channels of the business.

Reporting Structure: The Senior UX Designer will likely report into a Product Design Manager, Head of Design, or Head of Product. They will work in close partnership with Product Managers and Engineering Leads, forming a core product development triad. Collaboration with Growth and Marketing teams is also a key reporting dynamic for translating business objectives into user experiences.

Operations Impact: The UX Designer's work directly impacts Freebird's revenue by optimizing the customer journey for discovery, conversion, and retention. Improvements in product discovery, checkout efficiency, and subscription management directly translate to increased sales, higher average order values, improved customer lifetime value, and reduced churn. The role is central to the success of the company's ecommerce operations.

Growth Opportunities:

• Leadership within Design: Potential to grow into a Lead UX Designer role, mentoring junior designers, and taking on more complex strategic initiatives or owning larger product areas within the ecommerce domain.

• Specialization Deepening: Opportunity to become a subject matter expert in DTC ecommerce UX, conversion optimization, or subscription UX, leading to more senior or specialized design roles.

• Cross-Functional Advancement: With a strong understanding of business operations and revenue drivers, there's potential to move into Product Management, Growth Operations, or even strategic GTM roles, leveraging design thinking and user insights.

• Design System Evolution: Contribute significantly to and potentially lead the evolution of Freebird's design system, a critical asset for scalable product development.

📝 Enhancement Note: This analysis frames the Senior UX Designer role not just as a design job, but as a critical function within the company's operational and revenue-generating engine. The "Operations Impact" section explicitly links UX work to business outcomes, which is essential for operations-minded candidates. Growth opportunities are detailed with a focus on progression within design and potential lateral moves into related operational or product roles.

🌐 Work Environment

Office Type: Freebird operates as a "Remote-first" company, indicating that remote work is the primary mode of operation. This implies a distributed team structure where physical office presence is not a requirement for most roles, fostering flexibility and autonomy.

Office Location(s): While the role is remote within Mexico, the company is headquartered in the United States (specific HQ city not provided, but likely a tech hub). The remote-first nature means employees can work from anywhere within their designated country, offering flexibility in location choice within Mexico.

Workspace Context:

• The remote-first environment fosters a culture of trust and autonomy, where employees are empowered to manage their work and schedules effectively.

• While not physically co-located, collaboration is facilitated through digital tools and clear communication protocols, ensuring designers can access necessary technology and information.

• Opportunities for team interaction will primarily be virtual, through video calls, instant messaging, and collaborative digital platforms, encouraging asynchronous and synchronous communication.

Work Schedule: Full-time, likely aligning with standard business hours, but with flexibility inherent in a remote-first, trust-based culture. There might be an expectation to overlap with core working hours for collaboration with teams in different time zones, particularly if there's a significant US-based team.

📝 Enhancement Note: The "Remote-first" aspect is a key differentiator and impacts the work environment significantly. The context provided emphasizes autonomy and trust, which are common in modern, forward-thinking companies and appeal to operations professionals who value efficiency and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter to assess basic qualifications, cultural fit, and alignment with the role's core requirements. Be prepared to articulate your interest in ecommerce UX and Freebird specifically.

• Portfolio Presentation & Discussion: A dedicated session where you present a curated selection of your best work, focusing on ecommerce case studies. Expect to walk through your process, problem-solving approach, and the business impact of your designs. This is where you demonstrate your understanding of conversion optimization and DTC operations.

• Cross-Functional Interviews: Interviews with key stakeholders from Product, Engineering, and Growth/Marketing teams. These will assess your collaboration skills, ability to translate business needs into design solutions, and understanding of agile development and experimentation. Be ready to discuss how UX design supports broader GTM and operational goals.

• Design Exercise/Challenge: Potentially a take-home assignment or a live design challenge focused on an ecommerce scenario. This will evaluate your problem-solving skills, design process, and ability to deliver within constraints. Focus on demonstrating a clear, data-informed, and iterative approach.

• Final Interview: Likely with a senior leader (e.g., Head of Design, VP of Product) to discuss strategic vision, cultural alignment, and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate how your UX designs directly contributed to business outcomes like increased conversion rates, customer retention, or revenue growth. Quantify results whenever possible.

• Showcase Ecommerce Expertise: Highlight projects specifically related to product discovery, PDP optimization, checkout flows, subscription models, or post-purchase experiences.

• Detail Your Process: Clearly articulate your problem-solving methodology, research techniques, design decisions, and iteration process. Explain the 'why' behind your choices.

• Demonstrate Collaboration: Include examples of how you partnered with Product, Engineering, and Growth teams, showcasing your ability to communicate effectively and manage stakeholder expectations.

• Tailor to Freebird: Research Freebird's current user experience and brand. If possible, subtly tailor your presentation to address potential areas for improvement or align with their stated values.

Challenge Preparation:

• Understand the Business Context: If given a challenge, quickly grasp the business objectives, target audience, and key metrics involved. Think about how UX can directly support these.

• Structure Your Approach: Outline a clear process: problem definition, user research/assumptions, ideation, proposed solution (wireframes/mockups), rationale, and how you'd measure success.

• Focus on Iteration: Show that you understand design is not a one-and-done process. Discuss how you would test and iterate on your proposed solution.

• Communicate Clearly: Practice explaining your design rationale concisely and persuasively, as if presenting to a cross-functional team.

📝 Enhancement Note: This section provides actionable advice tailored for a UX designer applying to this specific role, emphasizing the need to connect design work to business operations and revenue. The focus on "conversion optimization," "DTC operations," and "business impact" aligns the interview preparation with the broader operations focus of this enhanced description.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for modern design, wireframing, prototyping, and UI design. Expect to use it extensively for collaboration and asset creation.

• Prototyping Tools: While Figma offers robust prototyping, other tools like InVision, Adobe XD, or specialized prototyping software might be leveraged or expected.

• Usability Testing Platforms: Experience with tools for conducting remote or in-person usability tests (e.g., UserTesting.com, Lookback, Maze) is likely expected for validating designs.

Analytics & Reporting:

• Web Analytics Tools: Proficiency with platforms like Google Analytics, Adobe Analytics, or similar for understanding user behavior, tracking conversion funnels, and measuring the impact of design changes.

• A/B Testing Platforms: Experience with tools such as Optimizely, VWO, Google Optimize, or in-house experimentation platforms for designing, implementing, and analyzing A/B tests.

• Data Visualization Tools: Familiarity with tools that can present data insights clearly (e.g., Tableau, Looker, or even advanced Excel/Google Sheets) may be beneficial for communicating performance metrics.

CRM & Automation:

• While not directly designing within CRM systems, an understanding of how CRM data (e.g., customer profiles, purchase history) informs UX decisions and how design impacts CRM data capture (e.g., forms) is valuable.

• Familiarity with marketing automation platforms (e.g., Klaviyo, Mailchimp) and their integration with the user journey can be advantageous for understanding broader customer lifecycle strategies.

📝 Enhancement Note: This section details the expected technical toolkit. For an operations-focused enhancement, the emphasis is on how these tools support data analysis, experimentation, and process optimization within the ecommerce context. Proficiency in analytics and A/B testing platforms is particularly relevant to operations professionals who value measurable outcomes.

👥 Team Culture & Values

Operations Values:

• Execution & Results: A strong emphasis on getting things done, driving outcomes, and achieving measurable business impact. This means prioritizing tasks that directly contribute to revenue and growth.

• Autonomy & Ownership: Employees are trusted and empowered to make decisions and take responsibility for their work, fostering a proactive and self-driven environment.

• Speed & Agility: The company moves fast, embraces change, and continuously improves. This requires adaptability and a willingness to iterate quickly based on feedback and data.

• Kindness & People Focus: Despite the fast pace, there's a commitment to a supportive, collaborative, and people-first culture. Open communication and mutual respect are key.

• Continuous Improvement: A mindset of never settling and always seeking ways to enhance products, processes, and customer experiences.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between Design, Product, Engineering, and Growth/Marketing is fundamental to successful product development and GTM strategies.

• Data-Informed Dialogue: Discussions and decision-making are grounded in data, research findings, and performance metrics, fostering objective and productive conversations.

• Feedback & Iteration: An open culture of giving and receiving constructive feedback is essential for continuous improvement and ensuring high-quality design outcomes.

• Execution-Oriented Communication: Communication is clear, concise, and focused on driving action and achieving shared goals, reflecting the company's fast-paced nature.

📝 Enhancement Note: This section translates the company's stated values and culture into terms relevant to an operations professional. The emphasis on "Execution & Results," "Autonomy & Ownership," and "Speed & Agility" directly speaks to the operational ethos that drives GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Operating in a fast-paced, agile environment means consistently delivering high-quality UX designs while meeting tight deadlines. This requires strong prioritization and efficient workflows.

• Data Interpretation for Design: Effectively translating complex analytics and A/B test results into actionable design improvements requires strong analytical skills and a deep understanding of user behavior drivers.

• Cross-Functional Alignment: Ensuring all stakeholders (Product, Engineering, Marketing, Growth) are aligned on UX strategy and priorities can be challenging in a high-growth, multi-disciplinary environment.

• Designing for Scale: Creating user experiences that are not only effective now but also scalable to support future business growth and product expansion.

Learning & Development Opportunities:

• Mastering DTC Ecommerce UX: Deepen expertise in the specific nuances of designing for direct-to-consumer brands, conversion optimization, and subscription models.

• Advanced Experimentation Design: Refine skills in designing sophisticated A/B tests and interpreting results to drive significant business impact.

• Design System Leadership: Contribute to or lead the growth and maintenance of Freebird's design system, a key asset for operational efficiency and brand consistency.

• Mentorship & Skill Sharing: Opportunity to mentor junior designers and learn from experienced professionals across Product, Engineering, and Growth teams.

• Strategic Product Input: Influence the product roadmap and strategy by providing user-centric insights and data-backed recommendations.

📝 Enhancement Note: This section outlines potential hurdles and professional development paths, framing them in a way that appeals to operations professionals who seek challenges and opportunities for growth. The focus is on how overcoming these challenges leads to skill development and greater operational impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used customer data or A/B test results to significantly improve an ecommerce conversion funnel. What was your process, and what were the measurable outcomes?" (Focus on data-driven design, process, and ROI.)

• "How would you approach designing a new feature for our subscription service to reduce churn? What data would you look at, and who would you collaborate with?" (Assess understanding of subscription models, churn drivers, and cross-functional collaboration.)

Company & Culture Questions:

• "Why are you interested in Freebird and our mission to redefine shaving?" (Show genuine interest and alignment with the brand's vision.)

• "How do you handle working in a fast-paced, agile environment where priorities can shift?" (Highlight adaptability, efficiency, and comfort with iterative processes.)

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly outline the problem, your role, the process you followed, the solutions you designed, and the quantifiable business results achieved. Use a framework like STAR (Situation, Task, Action, Result).

• Quantify Everything Possible: Emphasize metrics—conversion rate improvements, AOV increases, time saved, reduction in support tickets, etc. This demonstrates your understanding of business operations and ROI.

• Highlight Collaboration: Mention how you worked with Product, Engineering, and Marketing/Growth teams. Show you understand the broader ecosystem.

• Showcase Your Process: Be prepared to discuss your research methods, ideation techniques, wireframing, prototyping, user testing, and iteration.

• Be Ready for Deep Dives: Anticipate questions about your design decisions, alternatives considered, and challenges faced.

📝 Enhancement Note: This section provides specific interview question examples and preparation strategies, heavily emphasizing the need to link UX design to business outcomes, data, and operational efficiency, aligning with the role's core focus and the expectations of operations professionals.

📌 Application Steps

To apply for this operations-focused UX design position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your strongest ecommerce-focused case studies that clearly demonstrate your ability to drive conversion, optimize user journeys, and deliver measurable business impact. Ensure these highlight your process, problem-solving skills, and collaboration.

• Tailor Your Resume: Optimize your resume to highlight keywords such as "ecommerce," "DTC," "conversion optimization," "user research," "A/B testing," "Figma," and "agile." Quantify your achievements wherever possible, focusing on results relevant to revenue and customer experience.

• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on the business context, your strategic approach, the impact of your designs, and your collaborative process. Be ready to articulate how your UX work directly supports Freebird's ecommerce operations and revenue goals.

• Research Freebird: Familiarize yourself with Freebird's brand, products, and current website experience. Understand their DTC model and identify potential areas where UX design can contribute to their growth and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.