Senior UX Designer, Ecommerce

📍 Job Overview

Job Title: Senior UX Designer, Ecommerce

Company: Freebird

Location: Argentina

Job Type: FULL_TIME

Category: UX/Product Design (Ecommerce Focus)

Date Posted: 2026-02-12

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive significant improvements in ecommerce conversion rates and customer retention through expert UX design.

• Lead the end-to-end design process for critical customer touchpoints within the ecommerce ecosystem, from discovery to post-purchase.

• Leverage customer research, usability testing, and performance analytics to inform and validate design decisions.

• Collaborate cross-functionally with Product, Engineering, Growth, and Marketing to deliver scalable and impactful user experiences.

• Champion design quality, consistency, and accessibility through the maintenance and evolution of design systems.

📝 Enhancement Note: This role is positioned as a Senior UX Designer with a highly specialized focus on ecommerce. The emphasis on direct impact on conversion, revenue, and customer experience, along with the requirement for end-to-end ownership and collaboration with growth/marketing teams, suggests a strategic design role critical to the company's DTC success. The "9-figure revenue" and "high-growth" context implies a need for designers who can operate at scale and drive measurable business outcomes.

📈 Primary Responsibilities

• Design and optimize high-impact ecommerce user flows, including product discovery, product detail pages (PDPs), checkout processes, subscription management, billing, and post-purchase experiences.

• Utilize customer research methodologies, usability testing, A/B test results, and performance analytics to identify user pain points and opportunities for improvement.

• Lead the complete design lifecycle, from initial problem definition and user research to wireframing, interactive prototyping, and final UI design.

• Partner closely with Product Managers and Engineers to ensure design feasibility, technical scalability, and efficient implementation readiness.

• Collaborate with Growth and Marketing teams to support conversion rate optimization (CRO) initiatives, A/B testing strategies, and performance-driven design enhancements.

• Design user interfaces and flows with experimentation in mind, creating designs that are easily testable and adaptable based on real-world performance data.

• Maintain, evolve, and contribute to the company's design system, ensuring adherence to established components, patterns, accessibility standards, and overall brand quality.

• Provide constructive design feedback, mentorship, and guidance to other designers within the team as the need arises.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution. The emphasis on "high-impact ecommerce flows," "conversion optimization," and "design for experimentation" indicates that the designer will be directly accountable for driving measurable business results through UX. The need to "partner closely" and "collaborate with" cross-functional teams underscores the importance of strong communication and integration skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field is preferred, or equivalent practical experience.

Experience: 5-7+ years of professional experience in UX Design, Product Design, or Digital Experience Design, with a significant portion focused on ecommerce or Direct-to-Consumer (DTC) digital products.

Required Skills:

• Proven expertise in designing and optimizing high-conversion ecommerce user journeys, including but not limited to product discovery, PDPs, checkout funnels, and subscription models.

• Demonstrated ability to work effectively in data-driven environments, leveraging customer research, usability testing, analytics, and A/B test results to inform design decisions.

• Strong command of end-to-end design ownership, from problem definition and user research through to final UI execution and iteration in production.

• Proficiency in agile development methodologies and comfort operating within fast-paced, iterative environments where speed, quality, and business impact are paramount.

• Advanced skills in modern design and prototyping tools, with a strong preference for Figma.

• Experience in creating and maintaining robust design systems, ensuring consistency, scalability, and accessibility across digital products.

Preferred Skills:

• Experience designing for subscription-based or recurring revenue business models.

• Experience actively contributing to or leading the scaling of design systems.

• Prior experience mentoring junior designers or leading design initiatives and projects.

• Familiarity with accessibility best practices (WCAG) and implementation.

📝 Enhancement Note: The experience requirement of "5-7+ years" specifically targeting "ecommerce or DTC products" is a key differentiator. The emphasis on "high-conversion ecommerce journeys" and "data-driven environments" points to a need for a designer who is not just visually skilled but also commercially astute and analytically minded.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end UX design process for ecommerce products.

• Clear articulation of the problem statement, user research conducted, design decisions made, and the rationale behind them.

• Visual evidence of wireframes, user flows, interactive prototypes, and final UI designs for ecommerce-critical journeys (e.g., checkout, product discovery, subscription management).

• Demonstrations of how data (analytics, A/B tests, user feedback) was used to inform design iterations and optimizations.

• Evidence of impact, ideally quantified with metrics such as increased conversion rates, reduced cart abandonment, or improved user satisfaction.

Process Documentation:

• Detailed explanations of your approach to user research, including methodologies used and insights derived.

• Walkthroughs of your design process, from ideation and wireframing to prototyping and high-fidelity UI design.

• Examples of how you collaborate with cross-functional teams (Product, Engineering, Growth) during the design process.

• Documentation of your experience with A/B testing and CRO initiatives, including how designs were conceived and iterated upon based on experiment results.

• Contributions to or usage of design systems, illustrating how you ensure consistency and scalability.

📝 Enhancement Note: For a Senior UX Designer role in ecommerce, the portfolio is paramount. It must showcase not only design craft but also a deep understanding of conversion-driven design, data utilization, and end-to-end ownership. The ability to articulate process and demonstrate business impact will be critical for evaluation.

💵 Compensation & Benefits

Salary Range: Given the Senior level, the remote-first nature within Argentina, and the company's stated 9-figure revenue, a competitive salary range can be estimated. For a Senior UX Designer in a high-growth DTC company operating remotely in Argentina, a typical range might be between ARS 15,000,000 to ARS 25,000,000 annually, depending on specific experience, skills, and negotiation. This range reflects the demand for experienced UX talent in specialized ecommerce roles and the cost of living in major Argentine cities.

Benefits:

• Competitive compensation package.

• Performance-based bonus opportunities, directly tying earnings to impact.

• Comprehensive medical, dental, and vision insurance coverage for employees and their families.

• 401(k) retirement savings plan with a company match, supporting long-term financial planning.

• Unlimited Paid Time Off (PTO), emphasizing work-life balance and employee autonomy.

Working Hours: The role is described as "Remote-first & flexible," suggesting a standard 40-hour work week with a high degree of autonomy regarding scheduling. While core collaboration hours may be expected, there is likely flexibility to accommodate different time zones and personal needs, consistent with a remote-first culture.

📝 Enhancement Note: Salary estimates are based on general market data for senior design roles in tech, adjusted for the specified region (Argentina) and the DTC/ecommerce specialization. The "performance bonus" and "unlimited PTO" are key benefits highlighted by the company that appeal to high-impact professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in personal care/grooming products. Freebird is positioned as a high-growth, 9-figure revenue brand that has achieved significant scale and customer reach.

Company Size: While not explicitly stated, the description of serving "millions of people," "over 1 million customers," and achieving "9-figures in revenue" strongly suggests a company that has moved beyond startup phase and is likely in the mid-size to growth stage, with a significant operational footprint and a substantial employee base to support its scale.

Founded: The founding date is not provided, but the company has clearly achieved substantial growth and market penetration to reach 9-figure revenue, indicating a history of successful product development and market strategy.

Team Structure:

• The UX Designer will be part of a dynamic, cross-functional team structure, likely reporting into a Head of Product or Design Lead.

• Close collaboration is expected with Product Managers, Engineers (Frontend & Backend), Growth Marketers, and other Marketing specialists.

• The culture is described as "high-ownership, results-driven," with an emphasis on "no politics, just execution."

Methodology:

• Data-driven decision-making is core, with heavy reliance on customer research, usability testing, analytics, and A/B experiment results.

• Agile methodologies are implied, emphasizing speed, iteration, and continuous improvement.

• Design systems are utilized to ensure scalability, consistency, and quality across the user experience.

• A focus on "performance-driven creative" and "impact" suggests a results-oriented approach to all work.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: Freebird's self-description as a "high-growth DTC brand redefining shaving" and its "award-winning products powered by performance-driven creative" sets a clear expectation for a fast-paced, results-oriented environment. The culture emphasizes autonomy, ownership, and execution, which is typical of successful, scaling DTC companies.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, indicating a level of expertise and autonomy. Senior designers are expected to lead complex projects, mentor junior team members, and influence design strategy. In an ecommerce context, this seniority means driving significant business impact through design.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead, Head of Product, or a similar senior leadership role within the product or design function. They will work closely with Product Managers and Engineering Leads on a day-to-day basis.

Operations Impact: The role's primary impact is directly on revenue and customer experience. By optimizing conversion rates, improving user flows for checkout and subscriptions, and enhancing product discovery, the designer directly contributes to Freebird's 9-figure revenue and customer growth. Their work is integral to the company's core business engine.

Growth Opportunities:

• Skill Advancement: Deepen expertise in ecommerce UX, conversion optimization, subscription design, and A/B testing through hands-on work and exposure to large-scale DTC operations.

• Leadership Potential: Opportunity to mentor junior designers, lead design initiatives, and potentially grow into a Design Lead or Manager role as the company scales.

• Strategic Influence: Contribute to the strategic direction of Freebird's digital product experience and influence product roadmaps based on design insights and user needs.

• Cross-Functional Expertise: Develop strong collaborative relationships and understanding across Product, Engineering, Marketing, and Growth functions.

📝 Enhancement Note: The "Senior" title, combined with the direct impact on revenue and the company's growth trajectory, suggests significant opportunities for career advancement, both in terms of design specialization and potential leadership. The emphasis on "making your mark" and "global breakout" implies that high performers can gain significant visibility and influence.

🌐 Work Environment

Office Type: The company operates on a "Remote-first & flexible" model. This means there is no central physical office that employees are required to attend. The workspace is distributed, with employees working from their chosen locations.

Office Location(s): While the job is listed for "Argentina," the remote-first nature implies that employees can work from anywhere within Argentina (or potentially globally, though location might be tied to legal/tax reasons for the listed country). The company's headquarters are not explicitly stated but are likely in a major tech hub.

Workspace Context:

• Employees are empowered to set up their own productive workspaces, fostering autonomy and personal comfort.

• Technology and tools are provided or supported to enable effective remote collaboration and design work, likely including digital collaboration platforms and design software.

• The environment encourages asynchronous communication where possible, balanced with synchronous meetings for critical collaboration, to accommodate a distributed team.

• Opportunities for interaction are primarily virtual, through video calls, messaging platforms, and collaborative design tools.

Work Schedule: The "Remote-first & flexible" approach suggests that while a standard 40-hour work week is implied, employees have significant flexibility in structuring their day. This allows for better work-life integration, but also requires strong self-discipline and time management to ensure productivity and collaboration with team members across potential time zones.

📝 Enhancement Note: The "remote-first" culture is central to Freebird's employee value proposition. This implies a high degree of trust and autonomy for employees, but also requires individuals who are self-motivated, excellent communicators, and adept at managing their own time and workflow without direct physical supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruiting team to assess suitability for the Senior UX Designer role.

• Portfolio Presentation & Discussion: A dedicated session where you will present 1-2 key ecommerce case studies from your portfolio, discussing your process, decisions, and impact. This is a critical stage to demonstrate your expertise in ecommerce UX, problem-solving, and data-driven design.

• Hiring Manager/Team Interview: An interview with the hiring manager (likely a Design Lead or Head of Product) and potentially other key stakeholders (e.g., Product Manager, Engineering Lead). This will focus on your experience, approach to collaboration, and how you fit within the team's culture.

• Skills Assessment/Design Challenge (Potential): You might be given a small design exercise or hypothetical problem to solve, either as a take-home assignment or a live working session, to evaluate your design thinking and problem-solving skills in a relevant ecommerce context.

• Final Round: Potentially a meeting with senior leadership to discuss cultural fit and strategic alignment.

Portfolio Review Tips:

• Focus on Ecommerce Impact: Select case studies that specifically highlight your experience with high-conversion ecommerce flows (product discovery, PDPs, checkout, subscriptions, post-purchase).

• Showcase Your Process: Clearly articulate your UX process, from research and ideation to iteration and final delivery. Use visuals to explain user flows, wireframes, and prototypes.

• Quantify Your Results: Wherever possible, use data and metrics to demonstrate the impact of your design work. For example, show how your designs led to increased conversion rates, reduced cart abandonment, or improved user engagement.

• Highlight Collaboration: Explain how you partnered with Product, Engineering, and Growth teams. Showcase your ability to translate business goals and user needs into effective design solutions.

• Demonstrate Problem-Solving: Clearly define the problem you were trying to solve, your approach to solving it, and the trade-offs you considered.

• Design System Contribution: If you have experience with design systems, showcase your contributions and how you ensured consistency and scalability.

Challenge Preparation:

• Understand the Business Context: Familiarize yourself with Freebird's brand, products, and target audience. Understand their DTC ecommerce model and key business objectives (e.g., customer acquisition, retention, revenue growth).

• Prepare for Ecommerce Scenarios: Be ready to discuss how you would approach designing for common ecommerce challenges, such as improving product discovery, optimizing checkout for higher conversion, or enhancing the subscription experience.

• Think Data-Driven: Anticipate questions about how you use data (analytics, A/B testing, user feedback) to inform your design decisions and measure success.

• Articulate Trade-offs: Be prepared to discuss design decisions and the trade-offs you made, especially in a fast-paced environment where speed and impact are key.

📝 Enhancement Note: The emphasis on "ecommerce experiences that convert" and the portfolio request for "strong product thinking, clear problem-solving, and real business impact, especially work across ecommerce, conversion optimization, or subscription flows" means candidates must tailor their applications to showcase these specific skills and experiences.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma is explicitly mentioned as a preferred tool. Proficiency in creating wireframes, interactive prototypes, and high-fidelity UI designs within Figma is essential.

• Collaboration Platforms: Tools like Slack, Zoom, or Microsoft Teams for team communication and virtual meetings.

• Project Management: Potentially Jira, Asana, Trello, or similar platforms for tracking tasks, sprints, and project progress, especially in an agile environment.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms to understand user behavior, track conversion funnels, and measure website performance.

• A/B Testing Tools: Platforms like Optimizely, VWO, or Google Optimize for designing, running, and analyzing experiments.

• Data Visualization: Tools like Tableau, Looker, or Power BI might be used for deeper data analysis and reporting, though proficiency might be secondary to understanding the data itself.

CRM & Automation:

• CRM: While not explicitly mentioned for the UX role, understanding how CRM data (e.g., from Salesforce, HubSpot) informs customer segmentation and personalized experiences can be beneficial.

• Customer Data Platforms (CDP): Tools that aggregate customer data to provide a unified view, which can inform UX decisions.

📝 Enhancement Note: Proficiency in Figma is a must. The role also requires a strong understanding of how to leverage data from analytics and A/B testing tools to drive design decisions, even if direct tool usage is primarily by Growth or Product teams.

👥 Team Culture & Values

Operations Values:

• Autonomy & Ownership: Employees are trusted to manage their work and drive outcomes independently. This translates to taking full responsibility for design projects and their impact.

• Execution & Results: A focus on "no politics, just execution" and being "results-driven" means prioritizing tangible achievements and business impact over process for process's sake.

• Continuous Improvement: The company embraces "growth and change," "never settles," and "continuously improves." This applies to products, processes, and individual skills.

• Craft & Quality: Valuing "craft" suggests a commitment to high-quality design execution, attention to detail, and best practices in UX/UI.

• Collaboration & People-Focused: Despite the remote-first nature and focus on execution, the culture is described as "kind and people-focused," emphasizing open communication and mutual support.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product, Engineering, Growth, and Marketing is essential. This involves clear communication, active listening, and a shared understanding of goals.

• Data-Informed Dialogue: Discussions and decision-making are heavily influenced by data, customer insights, and experiment results, rather than purely subjective opinions.

• Agile & Iterative: The approach is likely fast-paced and iterative, involving frequent feedback loops and adjustments based on performance and learnings.

• Remote Best Practices: Effective use of virtual collaboration tools, clear documentation, and proactive communication to bridge geographical distances.

📝 Enhancement Note: The combination of autonomy, results-orientation, and a people-focused culture suggests a high-performance environment where individuals are empowered but also expected to contribute significantly and collaborate effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Operating in a fast-paced, high-growth environment requires delivering high-quality designs quickly, which can be a constant balancing act.

• Data Interpretation: Effectively translating complex analytics and A/B test results into actionable design improvements requires strong analytical and critical thinking skills.

• Remote Collaboration: Maintaining strong team cohesion and effective communication across a distributed, remote-first team requires deliberate effort and proactive communication strategies.

• Scaling Design Systems: As the company grows, maintaining and scaling the design system to accommodate new features and products presents an ongoing challenge.

• Driving UX Adoption: Ensuring that UX best practices and user-centric thinking are understood and valued across all departments, especially in a results-driven culture.

Learning & Development Opportunities:

• Specialized Ecommerce UX Expertise: Deepen knowledge in conversion rate optimization, subscription models, and complex checkout flows within a leading DTC brand.

• Data-Driven Design Mastery: Gain extensive experience using analytics, A/B testing, and user research to directly influence business outcomes.

• Design System Leadership: Contribute to and potentially lead the evolution of a scalable design system for a 9-figure revenue brand.

• Cross-Functional Acumen: Develop a comprehensive understanding of how UX integrates with Product, Engineering, Growth, and Marketing functions in a high-performance organization.

• Mentorship & Influence: Opportunities to mentor other designers and influence product strategy at a senior level.

📝 Enhancement Note: The challenges are typical of a senior role in a rapidly growing tech company, particularly in the DTC e-commerce space. The growth opportunities are directly tied to mastering these challenges and leveraging the company's scale and focus on impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved an ecommerce conversion funnel. What was the problem, your process, the outcome, and what did you learn?" Focus on the specific metrics, your role in data analysis, the design iterations, and the quantifiable business impact.

• "How do you balance speed of execution with design quality and user experience in a fast-paced DTC environment?" Discuss your approach to prioritization, iterative design, and leveraging design systems.

• "Walk us through your process for designing a new feature for a subscription service. How would you incorporate user research and A/B testing?" Detail your end-to-end process, focusing on user needs, business goals, and data-driven validation.

Company & Culture Questions:

• "What excites you about Freebird's mission and products?" Research their brand, products, and customer base. Connect your passion for UX to their DTC ecommerce model.

• "How do you see your role contributing to a 'high-ownership, results-driven' culture?" Discuss your proactive approach, commitment to impact, and ability to work autonomously.

Portfolio Presentation Strategy:

• Structure: Start with a clear problem statement, your hypothesis or goals, your process (research, ideation, design), key design decisions with rationale, and a summary of the results (quantified if possible).

• Focus on Ecommerce Context: Emphasize how your design solutions directly addressed ecommerce-specific challenges like user acquisition, conversion optimization, cart abandonment, or subscription retention.

• Showcase Data Influence: Clearly explain how data (user research, analytics, A/B tests) informed your design choices and iterations.

• Explain Trade-offs: Be ready to discuss any compromises made due to technical constraints, business priorities, or time limitations, and how you managed them.

• Be Ready for Deep Dives: Expect questions about specific design choices, the tools you used, and how you collaborated with others.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to drive tangible business results through UX design in an ecommerce context. Preparing specific, data-backed examples from your portfolio is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your experience in ecommerce UX, conversion optimization, subscription flows, and data-driven design. Select case studies that best demonstrate your ability to impact revenue and customer experience.

• Resume Optimization: Ensure your resume highlights keywords such as "UX Design," "Product Design," "Ecommerce," "DTC," "Conversion Optimization," "Figma," "A/B Testing," and "Subscription Models." Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear articulation of your process, data-informed decisions, and measurable business impact. Prepare to discuss your experience in agile, remote-first environments and your approach to cross-functional collaboration.

• Company Research: Thoroughly research Freebird, their products, brand messaging, and target audience. Understand their DTC ecommerce model and value proposition to articulate why you are a good fit for their culture and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.