Senior UX Designer, Ecommerce

📍 Job Overview

Job Title: Senior UX Designer, Ecommerce

Company: Freebird

Location: Canada

Job Type: Full-Time

Category: UX/Product Design, Ecommerce Operations

Date Posted: February 12, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize high-impact ecommerce user experiences to directly drive conversion, retention, and revenue growth for a 9-figure DTC brand.

• Leverage customer research, usability testing, analytics, and A/B test results to identify friction points and inform data-driven design decisions within critical shopping journeys.

• Lead end-to-end design execution, from initial problem definition and wireframing to interactive prototyping and final UI, ensuring seamless integration with business objectives.

• Collaborate cross-functionally with Product, Engineering, Growth, and Marketing teams to ensure design feasibility, scalability, and rapid iteration in a fast-paced agile environment.

📝 Enhancement Note: While the core role is UX Design, its direct impact on conversion, retention, and revenue within an ecommerce context places it firmly within the scope of GTM operations and revenue-driving initiatives. The emphasis on data-driven design, A/B testing, and collaboration with Growth and Marketing highlights its operational significance.

📈 Primary Responsibilities

• Design and optimize critical ecommerce user flows, including product discovery, product detail pages (PDPs), checkout processes, subscription management, billing interfaces, and post-purchase experiences.

• Translate customer insights, usability testing findings, web analytics data, and A/B experiment outcomes into actionable design improvements that enhance user satisfaction and business metrics.

• Own the complete design lifecycle for ecommerce features, from initial user research and problem framing to the creation of detailed wireframes, interactive prototypes, and high-fidelity UI designs.

• Partner closely with Product Managers and Engineering teams to ensure design solutions are technically feasible, scalable, aligned with product roadmaps, and ready for efficient development and deployment.

• Collaborate effectively with Growth and Marketing teams to support ongoing conversion rate optimization (CRO) initiatives, performance-driven design enhancements, and the execution of strategic A/B tests.

• Design with experimentation in mind, creating flexible and modular design elements that facilitate rapid A/B testing and iterative improvements based on real-world user behavior and performance data.

• Maintain, evolve, and contribute to robust design systems, ensuring consistency, accessibility, and high-quality user experiences across all digital touchpoints.

• Provide constructive feedback, mentorship, and design guidance to junior designers or other team members as needed, fostering a culture of collaborative design excellence.

📝 Enhancement Note: The responsibilities are heavily focused on driving measurable business outcomes (conversion, retention, revenue) through UX optimization, which is a core function of GTM operations. The emphasis on data-driven decision-making, A/B testing, and cross-functional collaboration with revenue-generating departments (Growth, Marketing) underscores the operational impact of this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: 5-7+ years of progressive experience in UX Design, Product Design, or Digital Experience Design, with a significant and demonstrable focus on ecommerce or Direct-to-Consumer (DTC) product environments.

Required Skills:

• Proven track record of designing, optimizing, and iterating on high-conversion ecommerce customer journeys, including but not limited to product discovery, PDPs, checkout funnels, subscription models, and post-purchase engagement flows.

• Extensive experience working within data-driven environments, leveraging quantitative data (analytics, A/B test results) and qualitative insights (user research, usability testing) to inform design strategy and execution.

• Demonstrated ability to lead projects end-to-end, taking ownership from initial problem definition and research through to final design execution and iterative improvements in a live production environment.

• Strong proficiency with modern design and prototyping tools, such as Figma, Sketch, Adobe Creative Suite, InVision, or similar platforms.

• Experience in developing, maintaining, or contributing to comprehensive design systems to ensure brand consistency, scalability, and accessibility.

• Familiarity with agile development methodologies and experience collaborating effectively within fast-paced, iterative product development cycles.

Preferred Skills:

• Prior experience designing for subscription-based business models or recurring revenue platforms.

• Experience contributing to or leading the scaling of design systems for growing platforms.

• Previous experience in a mentorship capacity, guiding junior designers or leading design initiatives within a team.

• Understanding of SEO best practices as they relate to content and user experience for ecommerce.

📝 Enhancement Note: The experience requirements are specific to driving commercial success through design in an ecommerce context. The emphasis on data, experimentation, and cross-functional collaboration aligns with the operational demands of GTM roles. The preference for subscription experience is highly relevant for recurring revenue operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design projects that clearly demonstrate your process from problem identification to solution implementation and iteration.

• Highlight specific examples of ecommerce conversion optimization, detailing the user problems addressed, design solutions proposed, and the measurable business impact (e.g., conversion rate increases, reduced cart abandonment).

• Include case studies of optimizing critical ecommerce funnels such as product discovery, PDPs, checkout, or subscription flows, emphasizing your role and contributions.

• Demonstrate experience with A/B testing and how you’ve used experiment results to iterate on and improve designs for better performance.

Process Documentation:

• Detail how you approach user research and customer insight gathering for ecommerce platforms.

• Illustrate your workflow for translating data and research into wireframes, prototypes, and final UI designs.

• Explain your methods for collaborating with Product, Engineering, and Growth teams throughout the design and development lifecycle.

• Provide examples of how you measure the success of your designs post-launch, focusing on key performance indicators (KPIs) relevant to ecommerce operations.

📝 Enhancement Note: A strong portfolio is critical for UX roles, especially in ecommerce where tangible business impact is paramount. The emphasis on process, data, and measurable results aligns with the operational rigor expected in revenue-generating functions.

💵 Compensation & Benefits

Salary Range: Given the role is Senior-level, fully remote, and based in Canada, a competitive salary range is expected. For a Senior UX Designer with 5-7+ years of experience in a high-growth DTC ecommerce company, the estimated annual salary range in Canada typically falls between CAD $100,000 and CAD $150,000, depending on specific experience, location within Canada (major tech hubs may command higher salaries), and the company's compensation philosophy.

Benefits:

• Competitive Compensation Package: Including base salary and performance-based bonuses, reflecting direct impact on revenue and growth.

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being and family needs.

• Retirement Savings Plan: 401(k) with a company match, supporting long-term financial planning.

• Unlimited Paid Time Off (PTO): Flexible approach to time off, encouraging work-life balance and employee autonomy.

• Remote-First Work Environment: Flexibility to work from anywhere within Canada, promoting autonomy and trust.

Working Hours: While specific hours are not detailed, a full-time role typically involves approximately 40 hours per week. The remote-first and autonomous nature of the role suggests flexibility in scheduling, provided work is completed efficiently and collaboratively.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for senior UX designers in Canada, adjusted for the DTC ecommerce sector and remote work. The benefits listed are directly from the job description, highlighting a competitive package designed to attract high-impact talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in personal care/shaving products. Freebird is a high-growth, 9-figure revenue brand known for award-winning products and performance-driven creative.

Company Size: Freebird is a high-growth, 9-figure revenue brand, indicating a significant operational scale and a substantial customer base (over 1 million customers served). This suggests a dynamic environment with established processes but room for innovation and optimization.

Founded: Freebird is a "high-growth DTC brand," implying it's a relatively modern company, likely founded within the last decade, focused on disrupting traditional markets through direct online sales and strong brand building.

Team Structure:

• The UX Designer will be part of a product and design function, likely working within a cross-functional "squad" or "pod" structure that includes Product Management and Engineering.

• Collaboration is key, with strong partnerships expected with Growth, Marketing, and potentially Data Analytics teams to drive ecommerce performance.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on using customer research, usability testing, analytics, and A/B experiment results.

• Agile methodologies are implied by the mention of "shipping fast and improving continuously" and operating in "fast-paced, agile environments."

• A focus on performance-driven creative and CRO initiatives points to a results-oriented approach to design and marketing.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: Freebird's description as a "high-growth DTC brand" and "9-figure revenue" suggests a company that is past the startup phase and into a scaling phase, where operational efficiency and conversion optimization are critical for continued success. The culture is described as "results-driven," "fast-moving," and focused on "execution," which is typical of successful e-commerce operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, placing it at an experienced individual contributor level. It is a critical role within the GTM and ecommerce operations, directly influencing revenue generation through user experience optimization. The scope includes end-to-end ownership of significant customer journeys.

Reporting Structure: The role likely reports into a Head of Product, Design Lead, or a Director of UX/Product. The emphasis on cross-functional collaboration means significant interaction with Product Managers, Engineering Leads, and Growth/Marketing stakeholders.

Operations Impact: The Senior UX Designer's work will have a direct and measurable impact on Freebird's key business metrics, including conversion rates, customer lifetime value (CLTV), average order value (AOV), subscription retention, and overall ecommerce revenue. Optimizing the digital storefront and customer journey is fundamental to the company's operational success and growth strategy.

Growth Opportunities:

• Skill Advancement: Deepen expertise in ecommerce UX, conversion optimization, subscription models, and data-driven design methodologies. Opportunity to work with advanced analytics and experimentation platforms.

• Leadership Potential: As a senior member, opportunities may arise to mentor junior designers, lead specific design initiatives, or contribute to the evolution of the design system and processes.

• Cross-Functional Exposure: Gain valuable experience collaborating with high-performing Growth, Marketing, Product, and Engineering teams, understanding the broader operational levers of a successful DTC brand.

• Strategic Contribution: Influence the product roadmap and ecommerce strategy through insightful design thinking and data-backed recommendations.

📝 Enhancement Note: This role offers significant opportunities for operational impact and career growth within the fast-paced DTC ecommerce sector. The growth paths are focused on deepening specialized skills in UX and operations, as well as developing leadership capabilities.

🌐 Work Environment

Office Type: Freebird operates on a "Remote-first" model. This signifies a distributed workforce where remote work is the default and primary mode of operation, rather than an exception. Collaboration and communication are optimized for a virtual environment.

Office Location(s): While the role is remote, the company is based in Canada, and the role specifies "work from anywhere with autonomy and trust" within Canada. This indicates a focus on local talent within the Canadian market.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration. Expect frequent virtual meetings, use of collaboration tools (e.g., Slack, Zoom, Figma), and cross-functional teamwork to achieve shared objectives.

• Operations Tools & Technology: Access to modern design and collaboration tools (Figma, etc.), analytics platforms, and potentially A/B testing software will be standard. The company's infrastructure is built to support a remote, digitally-driven operation.

• Team Interaction: Regular touchpoints with design, product, engineering, and growth teams will be part of the daily workflow, fostering a connected and engaged remote team dynamic.

Work Schedule: The "remote-first & flexible" nature suggests that while core working hours may exist for collaboration, there's a degree of flexibility. The focus is on output and impact rather than strict time adherence, aligning with modern operational practices for remote, high-performing teams.

📝 Enhancement Note: The remote-first environment is a significant aspect of the work environment, requiring strong self-management and communication skills. The emphasis on autonomy and trust is characteristic of mature remote operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Expect to present 1-2 key ecommerce UX case studies from your portfolio, detailing your process, challenges, solutions, and outcomes. This is a critical step to evaluate your problem-solving approach and impact.

• Cross-Functional Interviews: Interviews with Product, Engineering, and Growth/Marketing stakeholders to assess collaboration style, communication skills, and understanding of business objectives.

• Design Exercise/Challenge: Potentially a take-home assignment or a live design exercise focused on an ecommerce scenario, evaluating your design thinking, problem-solving abilities, and speed in a simulated environment.

• Final Interview: A discussion with leadership to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your role, the design solutions, and quantifiable results (e.g., % increase in conversion, reduction in checkout abandonment, improvement in AOV). Use metrics extensively.

• Show Your Process: Demonstrate your end-to-end UX process, including research methods, user flows, wireframes, prototypes, usability testing, and iteration based on data.

• Highlight Ecommerce Expertise: Prioritize projects specifically related to ecommerce, DTC, conversion optimization, or subscription flows. Tailor your presentation to Freebird's business.

• Tell a Story: Structure your case studies as narratives that highlight critical thinking, problem-solving, and the impact of your design decisions.

• Tool Proficiency: Briefly mention the tools used (e.g., Figma) but focus more on how you used them to achieve outcomes.

Challenge Preparation:

• Understand the Business: Research Freebird's products, target audience, brand messaging, and current ecommerce performance if possible.

• Think Strategically: For any design challenge, consider the business goals (conversion, retention, AOV) alongside user needs.

• Prioritize & Justify: Be prepared to explain your design choices, prioritize features or solutions, and justify them with data or logical reasoning.

• Communicate Clearly: Practice articulating your thought process concisely and effectively, as you would in a remote meeting.

📝 Enhancement Note: The interview process heavily emphasizes practical skills, portfolio demonstration, and cross-functional collaboration, which are all key indicators of success in operational roles that drive business results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, design system management, and collaborative workflows. Proficiency is a core requirement.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools or advanced Figma prototyping features for creating interactive user flows.

• Design Systems: Experience contributing to, maintaining, or utilizing established design systems for consistency and scalability.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior, track conversion funnels, and measure performance.

• A/B Testing Tools: Experience with platforms like Optimizely, VWO, Google Optimize, or similar for designing, implementing, and analyzing conversion rate experiments.

• Data Visualization Tools: Familiarity with tools that can help visualize performance data and experiment results for reporting and decision-making.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how UX design impacts CRM data and customer journeys is beneficial. Familiarity with how customer data is managed and utilized.

• E-commerce Platforms: Experience designing for common e-commerce platforms (e.g., Shopify Plus, Magento, custom builds) and understanding their capabilities and limitations.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing design tasks within agile workflows.

📝 Enhancement Note: The technology stack is central to driving ecommerce operations. Proficiency in design tools is a given, but the ability to leverage analytics, A/B testing, and understand e-commerce platform functionalities is crucial for optimizing the customer journey and directly impacting revenue.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of user needs and a commitment to creating intuitive, valuable, and frictionless ecommerce experiences.

• Data-Driven Execution: Decisions are informed by data, analytics, and experiment results, with a focus on measurable impact and continuous improvement.

• Collaboration & Communication: Open, honest, and frequent communication, especially within remote teams, to ensure alignment and efficient execution across functions.

• Speed & Agility: A culture that embraces rapid iteration, fast-paced development, and the ability to adapt quickly to market changes and performance data.

• Ownership & Accountability: Taking responsibility for projects from start to finish and being accountable for delivering high-quality, impactful results.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Product, Engineering, Growth, and Marketing teams, fostering a shared understanding of goals and challenges.

• Constructive Feedback: An environment where design feedback is given and received openly to elevate the quality of work and drive continuous improvement.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings from design projects and experiments to benefit the broader team and company.

• Experimentation Mindset: A willingness to test new ideas, learn from failures, and continuously optimize processes and user experiences.

📝 Enhancement Note: The culture and values described are highly aligned with successful operational teams in high-growth e-commerce environments, emphasizing data, collaboration, and a results-driven approach to achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Operating in a fast-paced environment requires delivering high-quality designs quickly, which can be challenging. Strategies include leveraging design systems, efficient prototyping, and clear prioritization.

• Data Interpretation: Effectively translating complex analytics and A/B test results into actionable design insights requires strong analytical and critical thinking skills.

• Cross-Functional Alignment: Ensuring all stakeholders (Product, Engineering, Growth, Marketing) are aligned on design decisions and priorities, especially in a remote setting.

• Evolving DTC Landscape: Staying ahead of trends in ecommerce UX, competitor strategies, and consumer behavior in a rapidly changing direct-to-consumer market.

Learning & Development Opportunities:

• Specialized Ecommerce UX: Deepen expertise in critical ecommerce flows, conversion psychology, and subscription model design.

• Data & Experimentation Mastery: Enhance skills in using advanced analytics, A/B testing methodologies, and interpreting performance data for UX optimization.

• Design System Leadership: Opportunities to contribute significantly to or lead the evolution and scaling of Freebird's design system.

• Mentorship & Coaching: Develop leadership skills by mentoring junior designers and contributing to the growth of the design function.

• Industry Exposure: Potential to attend industry conferences or workshops focused on UX, ecommerce, and growth strategies.

📝 Enhancement Note: The challenges and growth opportunities are inherent to senior roles in dynamic, results-oriented operational functions like e-commerce UX, offering substantial professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved an ecommerce conversion funnel. What was the problem, your process, and the measurable outcome?" (Focus on quantifying impact, detailing your UX process, and demonstrating data-driven decision-making).

• "How do you approach designing for A/B testing? Walk us through an example of a test you designed and how you interpreted its results." (Emphasize designing for experimentation, understanding test metrics, and iterative improvements).

Company & Culture Questions:

• "What excites you about Freebird's mission and its approach to the ecommerce market?" (Research Freebird's brand, products, and target audience thoroughly).

• "How do you foster collaboration and provide constructive feedback within a remote, cross-functional team?" (Share specific examples of successful remote collaboration and communication strategies).

Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline: Business Problem -> Your Role & Process -> Design Solutions -> Results (Quantified).

• Visuals: Use clear, concise visuals (wireframes, mockups, prototypes) that support your narrative. Ensure they highlight key design decisions.

• Data Integration: Weave in data points, analytics insights, and A/B test results to justify your design choices and demonstrate impact.

• Conciseness: Be mindful of time. Focus on the most impactful projects and key learnings. Practice your presentation to ensure it flows smoothly and stays within allocated time.

• Q&A Readiness: Anticipate questions about your process, rationale, challenges, and how you would handle similar situations at Freebird.

📝 Enhancement Note: Preparing for these types of questions and the portfolio review is crucial for demonstrating not just design skill but also operational understanding and business acumen, which are highly valued in GTM roles.

📌 Application Steps

To apply for this Senior UX Designer, Ecommerce position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature 1-2 strong ecommerce UX case studies that best demonstrate your experience with conversion optimization, DTC brands, or subscription flows. Ensure each case study clearly articulates the business problem, your process, design solutions, and measurable results.

• Resume Optimization: Tailor your resume to highlight keywords relevant to UX design, ecommerce operations, conversion rate optimization (CRO), A/B testing, and DTC. Quantify your achievements with specific metrics whenever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, clarity, and demonstrating the business impact of your design decisions. Prepare to discuss your experience with data-driven design and cross-functional collaboration.

• Company Research: Thoroughly research Freebird's brand, products, target market, and company values. Understand their ecommerce strategy and identify potential areas where your UX expertise can drive significant business growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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