Senior UX Designer, Ecommerce

📍 Job Overview

Job Title: Senior UX Designer, Ecommerce

Company: Freebird

Location: United States

Job Type: FULL_TIME

Category: Ecommerce UX/Product Design

Date Posted: 2026-02-11T22:49:48.931

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Design and optimize high-impact ecommerce user experiences, focusing on conversion rates and customer satisfaction.

• Leverage customer insights, data analytics, and experimentation to drive continuous improvement in the shopping journey.

• Collaborate cross-functionally with Product, Engineering, Growth, and Marketing to deliver scalable and performant digital products.

• Own the end-to-end design process from initial problem definition to final UI, ensuring feasibility and quality.

• Contribute to and maintain design systems to ensure consistency, accessibility, and efficient design execution.

📝 Enhancement Note: This role is a specialized UX/Product Design position within an ecommerce context, directly impacting revenue through conversion optimization and a seamless customer journey. While not a traditional Revenue Operations, Sales Operations, or GTM role, the focus on conversion, data-driven design, and cross-functional collaboration with Growth and Marketing aligns with GTM enablement and revenue generation objectives. The emphasis on rapid iteration and performance-driven design is critical for driving business impact.

📈 Primary Responsibilities

• Design and optimize critical ecommerce user flows, including product discovery, product detail pages (PDPs), checkout, subscription management, billing, and post-purchase experiences.

• Utilize customer research, usability testing, conversion rate optimization (CRO) data, and A/B test results to identify pain points and inform design decisions.

• Lead the entire design lifecycle, from initial problem definition and user journey mapping to wireframing, interactive prototyping, and final UI design.

• Partner closely with Product Managers and Engineering teams to ensure designs are technically feasible, scalable, and ready for implementation, maintaining a strong understanding of agile development methodologies.

• Collaborate with Growth and Marketing teams to support experimentation strategies, A/B testing initiatives, and performance-driven design enhancements that directly impact key business metrics.

• Design with experimentation in mind, creating flexible designs that facilitate A/B testing and iterating rapidly based on performance data and user feedback.

• Maintain, evolve, and contribute to the company's design system, ensuring consistency, accessibility, and quality across all digital touchpoints.

• Provide constructive feedback, design critiques, and mentorship to junior designers or team members as needed, fostering a culture of design excellence.

📝 Enhancement Note: The responsibilities highlight a deep focus on direct revenue drivers within ecommerce. The emphasis on "high-impact ecommerce flows," "high-conversion journeys," and "performance-driven design" indicates that this role is crucial for Freebird's Go-To-Market (GTM) strategy by optimizing the customer acquisition and retention funnel. The requirement to "design for experimentation" and "support A/B tests" underscores a data-driven approach that is paramount in modern GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of UX principles is expected.

Experience: 5–7+ years of professional experience in UX Design, Product Design, or Digital Experience Design, with a significant portion focused on ecommerce or Direct-To-Consumer (DTC) products.

Required Skills:

• Proven track record designing and optimizing high-conversion ecommerce customer journeys, including product discovery, PDPs, checkout, subscription management, and post-purchase experiences.

• Expertise in using customer research methodologies, usability testing, analytics data (e.g., Google Analytics, Amplitude), and experiment results to inform design decisions and drive measurable improvements.

• Proficiency in end-to-end design execution, from problem definition and user flow mapping to wireframing, interactive prototyping, and final UI design.

• Strong ability to collaborate effectively with Product Management, Engineering, Growth, and Marketing teams in fast-paced, agile environments.

• Demonstrated experience in designing for experimentation and iterating on designs based on A/B test outcomes and performance data.

Preferred Skills:

• Experience in subscription-based or recurring revenue business models, understanding the unique UX challenges and opportunities.

• Experience contributing to or leading the scaling of design systems to support growing product lines and teams.

• Prior experience mentoring other designers or leading design initiatives within a team.

• Familiarity with performance marketing principles and how UX design can support GTM strategies.

📝 Enhancement Note: The experience requirements are clearly defined, with a strong emphasis on direct ecommerce and DTC experience. The "5-7+ years" suggests a mid-to-senior level role, expecting candidates to be self-sufficient and capable of leading design initiatives. The preference for subscription experience is a strategic advantage for a DTC brand like Freebird, as it indicates an understanding of long-term customer value and retention strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design projects with a clear emphasis on the user problem, your design process, and the business impact achieved.

• Include case studies demonstrating your ability to design and optimize high-conversion ecommerce journeys, such as checkout flows, PDP optimizations, or subscription sign-ups.

• Present examples of how you've used data (analytics, A/B testing results) and user research to inform design decisions and iterate on solutions.

• Demonstrate experience with wireframing, prototyping, and user testing, illustrating your process from concept to final UI.

Process Documentation:

• Clearly articulate your design process, detailing how you approach problem definition, user research, ideation, prototyping, testing, and iteration.

• Illustrate how you collaborate with cross-functional teams (Product, Engineering, Growth, Marketing) throughout the design lifecycle.

• Provide examples of how you've translated business goals and data insights into actionable design solutions that drive measurable business outcomes, particularly in conversion optimization.

📝 Enhancement Note: For a Senior UX Designer role, especially in ecommerce, a portfolio is paramount. The emphasis on "business impact," "conversion optimization," and "data-driven decisions" suggests that candidates will be evaluated not just on aesthetic design but on their ability to drive tangible revenue and growth outcomes through their work. This aligns with the expectations for roles that directly contribute to Go-To-Market success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX Designers with 5-7+ years of experience in the United States, particularly in remote roles within the DTC/ecommerce sector, a competitive salary range is estimated between $120,000 - $160,000 annually. This range can vary based on specific location within the US (cost of living adjustments), the candidate's depth of experience, and the scope of their portfolio's impact.

Benefits:

• Competitive compensation package including a performance bonus, directly linking compensation to impact.

• Comprehensive health benefits: Medical, dental, and vision insurance for employees and their families.

• Financial planning support: 401(k) with a company match to aid long-term savings.

• Work-life balance: Unlimited Paid Time Off (PTO) to encourage employees to recharge as needed.

• Remote-first and flexible work environment, offering autonomy and trust.

Working Hours: While a standard 40-hour work week is typical for full-time roles, Freebird emphasizes flexibility and autonomy, allowing for a work schedule that accommodates both individual needs and team collaboration requirements. The focus is on outcomes rather than strict adherence to hours.

📝 Enhancement Note: The salary range is an estimate based on typical Senior UX Designer compensation in the US tech/ecommerce market, considering the remote nature and the company's stated "high-growth" status. The benefits listed are common for tech companies and align with attracting senior talent. The "performance bonus" is a key indicator of a results-oriented culture, relevant to GTM and revenue-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ecommerce (Direct-to-Consumer - DTC) in the personal care/grooming sector. Freebird is a 9-figure revenue brand focused on redefining shaving.

Company Size: The provided information does not specify company size, but the mention of "high-growth" and "9-figures in revenue" suggests a rapidly scaling organization that is beyond a startup phase but still retains agility.

Founded: The founding date is not specified, but the company has achieved significant revenue milestones, indicating established operations and a proven business model.

Team Structure:

• The UX Designer will be part of a cross-functional team, working closely with Product Management, Engineering, Growth, and Marketing departments.

• While a formal "Operations" team structure isn't detailed, the collaboration emphasis implies a matrixed or project-based approach where designers contribute directly to GTM initiatives.

Methodology:

• Data-Driven Design: Heavy reliance on customer insights, usability testing, analytics, and A/B testing results to inform all design decisions and measure impact.

• Agile Development: Operating in fast-paced, agile environments means rapid iteration, continuous improvement, and quick turnaround times are essential.

• Experimentation Focus: Designs are created to support A/B testing, allowing for continuous optimization and performance-driven improvements to the user journey.

• Design System Integration: Emphasis on consistency, scalability, and quality through the use of and contribution to a design system.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: Freebird is positioned as a high-growth DTC brand. This implies a dynamic, execution-focused environment where speed, impact, and continuous improvement are highly valued. The culture likely rewards individuals who can drive results and adapt quickly. The emphasis on "no politics, just execution" suggests a direct and transparent working environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, indicating a position of significant responsibility and autonomy within the design function. The expectation is for the individual to lead design efforts for critical ecommerce flows and contribute strategically to the GTM strategy through UX optimization. This level typically involves mentoring junior team members and influencing product direction.

Reporting Structure: The Senior UX Designer will likely report to a manager or director overseeing Product, Design, or a combined Digital Experience function. They will collaborate extensively with peers in Product Management, Engineering, Growth, and Marketing, forming key cross-functional partnerships.

Operations Impact: The role has a direct and profound impact on Freebird's revenue and business growth. By optimizing ecommerce conversion rates, improving the customer journey, and supporting CRO initiatives, the Senior UX Designer directly contributes to increased sales, customer acquisition, and retention – all critical GTM objectives.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially shape the future of Freebird's design practice.

• Specialization: Deepen expertise in ecommerce UX, DTC strategies, subscription models, and performance-driven design through hands-on experience with a 9-figure brand.

• Strategic Influence: Contribute to high-level product and GTM strategy discussions, influencing the direction of customer-facing digital products.

• Skill Expansion: Gain exposure to rapid experimentation, data analysis for design, and cross-functional collaboration in a fast-paced, high-growth environment.

📝 Enhancement Note: The "Senior" title and the emphasis on "autonomy and ownership" suggest a clear path for growth into leadership roles or principal-level individual contributor positions. The company's growth trajectory offers ample opportunity for individuals to expand their influence and skill set within the ecommerce and DTC space.

🌐 Work Environment

Office Type: Freebird operates on a "Remote-first & flexible" model. This means there is no central physical office requirement, and employees have the autonomy to work from anywhere.

Office Location(s): While the role is remote within the United States, the company's headquarters are not explicitly stated, but the derived timezone suggests a possible connection to the Central US. However, for remote employees, geographical location within the US is the primary constraint.

Workspace Context:

• Autonomy and Trust: The remote-first approach fosters a culture of trust and empowers employees with the freedom to manage their work environment and schedule.

• Digital Collaboration Tools: Expect extensive use of collaboration platforms (e.g., Slack, Zoom, project management tools) to maintain communication and teamwork across distributed teams.

• Cross-Functional Interaction: While remote, there's a strong emphasis on collaboration, meaning designers will actively engage with Product, Engineering, Growth, and Marketing teams through virtual channels.

Work Schedule: The role offers flexibility, aligning with the "remote-first & flexible" ethos. While a standard 40-hour work week is implied for full-time employment, the emphasis is on achieving results and maintaining effective communication, rather than strict time tracking. This allows individuals to structure their workdays to optimize productivity and work-life balance.

📝 Enhancement Note: The "Remote-first" environment is a key cultural aspect. This setup requires strong self-discipline, proactive communication, and comfort with digital collaboration tools. For a Senior UX Designer, this means being adept at conveying design intent and collaborating effectively without in-person proximity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Expect to walk through 2-3 key projects from your portfolio, focusing on your design process, problem-solving approach, and the business impact you've achieved, particularly in ecommerce and conversion optimization.

• Cross-Functional Interviews: Interviews with members of the Product, Engineering, and Growth/Marketing teams to assess collaboration style, technical understanding, and strategic thinking.

• Hiring Manager/Leadership Interview: A final discussion with the hiring manager or a company leader to evaluate cultural fit, leadership potential, and overall alignment with Freebird's mission and values.

Portfolio Review Tips:

• Highlight Ecommerce Impact: Prioritize projects that demonstrate direct contributions to conversion rates, customer acquisition, retention, or average order value (AOV) in an ecommerce or DTC context.

• Showcase Process & Problem-Solving: Clearly articulate the problem you were solving, your research methods, design decisions, and how you iterated based on feedback or data. Use case studies that illustrate your end-to-end design thinking.

• Quantify Results: Wherever possible, use data and metrics (e.g., % increase in conversion, % decrease in checkout abandonment, improvement in task completion rates) to demonstrate the tangible business impact of your designs.

• Demonstrate Collaboration: Briefly explain how you worked with cross-functional teams (Product, Engineering, Marketing) and how their input influenced your design process.

• Design System Contributions: If applicable, showcase your experience with design systems, highlighting how you've maintained consistency or contributed to their evolution.

Challenge Preparation:

• Be prepared to discuss how you would approach specific ecommerce UX challenges, such as improving product discovery, optimizing a high-friction checkout, or designing for subscription management.

• Practice articulating your design rationale clearly and concisely, anticipating questions about trade-offs, technical feasibility, and business impact.

• Research Freebird's current website and ecommerce experience to identify potential areas for improvement and be ready to offer thoughtful, data-informed suggestions.

📝 Enhancement Note: The interview process is designed to assess not only design craft but also strategic thinking, business acumen, and collaborative capabilities. For a Senior UX Designer role in an ecommerce setting, the ability to demonstrate quantifiable business impact through design is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in modern design tools is essential. Figma is explicitly mentioned, indicating it's the primary tool. Expect to use it for wireframing, UI design, prototyping, and collaboration.

• Design Systems: Experience working with, contributing to, or maintaining design systems is expected. This includes understanding component-based design, style guides, and accessibility standards.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior, track key metrics, and identify areas for UX improvement.

• Experimentation Platforms: Experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize) to design testable hypotheses and analyze experiment results.

• Product Analytics: Tools like Amplitude or Mixpanel may be used to track user engagement, feature adoption, and conversion funnels.

Collaboration & Project Management:

• Communication: Slack, Microsoft Teams, or similar platforms for day-to-day communication and team collaboration.

• Video Conferencing: Zoom, Google Meet, or similar for meetings and virtual collaboration.

• Project Management: Tools like Jira, Asana, Trello, or similar may be used for task management and tracking project progress, especially in an agile environment.

📝 Enhancement Note: The explicit mention of Figma and the need to contribute to design systems highlights a modern, efficient design workflow. The emphasis on analytics and experimentation tools underscores the data-driven nature of the role and its direct link to business performance and GTM effectiveness.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of customer needs and a commitment to creating intuitive, valuable, and friction-free experiences.

• Data-Driven Decision Making: Relying on analytics, user research, and experimentation to guide design choices and measure success.

• Continuous Improvement: A mindset of constant iteration and optimization, never settling for "good enough" and always seeking ways to enhance performance and user satisfaction.

• Collaboration & Transparency: Open communication, active listening, and a willingness to share ideas, provide feedback, and work effectively with cross-functional teams.

• Execution & Impact: A strong focus on delivering tangible business results and making a measurable impact on revenue and customer growth.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated members of product squads, working closely with Product Managers and Engineers throughout the development lifecycle.

• Proactive Communication: Given the remote-first nature, proactive and clear communication is key to ensuring alignment and smooth collaboration across distributed teams.

• Feedback Culture: An environment where constructive feedback is welcomed and regularly exchanged to elevate the quality of design work and team processes.

• Agile Teamwork: Embracing agile methodologies to adapt quickly to changing priorities and ensure efficient delivery of features and optimizations.

📝 Enhancement Note: The values emphasize a results-oriented, collaborative, and user-focused approach. The "no politics, just execution" mantra points to a culture that values directness and achievement. For a UX Designer, this means being able to advocate for the user while also understanding and contributing to business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Operating in a fast-paced, high-growth environment requires delivering high-quality designs quickly, which can be challenging.

• Data Interpretation: Effectively translating complex analytics and A/B test results into actionable design improvements requires strong analytical and critical thinking skills.

• Cross-Functional Alignment: Ensuring all stakeholders (Product, Engineering, Marketing, Growth) are aligned on design direction and priorities can be complex in a distributed team.

• Evolving DTC Landscape: Staying ahead of evolving ecommerce trends, user expectations, and competitive pressures in the DTC space.

Learning & Development Opportunities:

• Deep Ecommerce Specialization: Gaining in-depth expertise in high-conversion ecommerce design, subscription models, and GTM strategies within a successful DTC brand.

• Experimentation Mastery: Developing advanced skills in designing for and analyzing A/B tests to drive significant business impact.

• Design System Leadership: Opportunities to contribute significantly to, or lead the evolution of, a growing design system.

• Mentorship and Influence: Developing leadership skills through mentoring junior designers and influencing product strategy at a senior level.

📝 Enhancement Note: The challenges are typical for a senior role in a fast-growing company, focusing on the trade-offs between speed, quality, and strategic alignment. The growth opportunities are substantial, offering career advancement and deep skill development in a highly relevant industry.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to designing for conversion optimization in an ecommerce context. How do you identify opportunities, test hypotheses, and measure success?

• How do you balance user needs with business goals and technical constraints when designing complex ecommerce flows (e.g., checkout, subscriptions)?

Company & Culture Questions:

• Research Freebird's current website and brand. What are your initial impressions of their ecommerce experience, and where do you see opportunities for UX improvement?

• How do you contribute to a positive and productive remote work environment? How do you stay connected and collaborate effectively with a distributed team?

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the process you followed, the solutions you designed, and the measurable business impact (quantify results!).

• Focus on Ecommerce: Emphasize projects directly related to conversion optimization, checkout flows, product discovery, or subscription models.

• Showcase Data & Iteration: Highlight how user data, analytics, or A/B test results informed your design decisions and led to iterative improvements.

• Articulate Trade-offs: Be ready to discuss any trade-offs you made, why, and how you mitigated potential risks.

• Keep it Concise: Aim for clear, impactful storytelling that respects the interviewer's time, typically focusing on 2-3 strong projects.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of ecommerce UX principles, a data-driven approach to design, and the ability to collaborate effectively in a remote, fast-paced environment. Highlighting quantifiable business impact is critical.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your resume and a link to your online portfolio through the application portal.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 strong case studies showcasing your expertise in ecommerce UX, conversion optimization, and driving measurable business impact. Tailor your project selection to align with Freebird's DTC focus and subscription model.

• Resume Optimization: Highlight keywords related to ecommerce, UX/Product Design, DTC, conversion optimization, A/B testing, Figma, and cross-functional collaboration. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you leverage data to achieve business outcomes. Prepare to discuss your experience with remote work and agile environments.

• Company Research: Thoroughly review Freebird's website, brand messaging, and any available information to understand their business, target audience, and current ecommerce experience. Formulate thoughtful questions and potential insights.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.