Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: White Fox Boutique Location: Sydney, New South Wales, Australia Job Type: Full-Time Category: User Experience (UX) Design / Digital Operations Date Posted: 2025-08-13 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• Lead the user experience (UX) design strategy and execution for a rapidly growing e-commerce platform, focusing on enhancing customer journeys and brand integration.
• Drive innovation through data-driven insights, A/B testing, and user research to optimize website usability and conversion rates.
• Collaborate cross-functionally with development, graphics, marketing, and analytics teams to deliver seamless, on-brand digital experiences.
• Champion user-centric design principles and advocate for UX best practices within the digital design team.
• Utilize a combination of UX design platforms and graphic design tools to create effective and aesthetically pleasing digital assets.

📝 Enhancement Note: While the title is "Senior UX Designer," the responsibilities and required experience (4-5 years) suggest a role that bridges senior individual contributor responsibilities with potential for team leadership in a growing e-commerce environment. The emphasis on data-driven insights and A/B testing positions this as a key operational role focused on driving measurable improvements in user engagement and conversion.

📈 Primary Responsibilities

• Design and implement new features for the White Fox Boutique website, ensuring a highly usable customer experience that seamlessly extends the brand's identity.
• Conduct holistic redesigns of existing website areas to improve user flow, engagement, and overall site performance.
• Establish and manage website analytics frameworks, identifying key performance indicators (KPIs), proposing A/B tests, and analyzing results to inform design refinements and strategic improvements.
• Utilize Adobe Photoshop and Illustrator to create and fabricate high-quality visual assets for web implementation, ensuring brand consistency.
• Collaborate closely with graphics, marketing, analytics, and development teams to ensure cohesive, on-brand, and engaging user experiences across all digital touchpoints.
• Proactively identify and design for edge cases, including form feedback, error states, and complex user interactions, to preemptively mitigate usability issues.
• Ensure all designs are mobile-first and responsive, optimizing for a seamless experience across various devices and screen sizes.
• Communicate and present UX decisions, rationale, and data-backed findings clearly and persuasively to the wider team and stakeholders.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on continuous improvement through data analysis and experimentation, which is critical for e-commerce success. The expectation to "fabricate assets" using Photoshop/Illustrator indicates a hands-on role that also requires strong visual design skills, common in fast-paced e-commerce environments.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), Digital Media, or a related field, or equivalent practical experience.
• Operations Context: A foundational understanding of business objectives and how UX design directly contributes to revenue growth and operational efficiency in an e-commerce setting.

Experience:

• 4-5 years of professional experience in UX design, with a significant focus on web design platforms and e-commerce environments.
• Proven experience in leveraging data-driven insights to inform design decisions and user journey mapping.
• Demonstrable experience in designing for e-commerce websites, with a keen awareness of common e-commerce user pain points and conversion drivers.
• Process Optimization Context: Experience in iterative design processes, incorporating user feedback and performance metrics into design cycles.

Required Skills:

• Proficiency in web design platforms such as Figma or Zeplin, with a strong understanding of techniques that enhance developer collaboration.
• Expertise in using analytics data to generate actionable insights and mock up user-centric wireframes and prototypes.
• Demonstrated ability to design for e-commerce, understanding user behavior, conversion funnels, and cart abandonment reduction strategies.
• Strong skills in anticipating and designing for edge cases, including error handling, form validation, and complex interaction states.
• Proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, for asset creation and graphic design.
• Expertise in mobile-first and responsive design principles, ensuring optimal user experiences across all devices.
• Excellent communication and presentation skills, with the ability to articulate and defend UX decisions to diverse audiences.
• A strong, evidence-based point of view on design priorities and rationale.
• Meticulous attention to detail, coupled with a sophisticated aesthetic sense and understanding of visual design principles.

Preferred Skills:

• Experience within the retail or fashion industry.
• Familiarity with A/B testing methodologies and tools for website optimization.
• Basic understanding of front-end development principles (HTML, CSS) to facilitate better collaboration with developers.

📝 Enhancement Note: The requirement for 4-5 years of experience alongside a "Senior" title suggests a role that expects a high degree of autonomy and strategic input within the UX domain. The blend of UX, data analysis, and graphic design skills is typical for e-commerce UX roles where visual appeal and conversion optimization are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct UX design projects, with a strong emphasis on web-based applications or e-commerce platforms.
• Projects must demonstrate a clear understanding of the user-centered design process, from research and ideation to wireframing, prototyping, and final UI.
• Include case studies that highlight specific user problems addressed, the design solutions implemented, and the resulting impact on user behavior or business metrics.
• For e-commerce projects, specifically detail how user experience improvements contributed to conversion rates, average order value, or customer retention.
• Demonstrate proficiency in using design tools like Figma/Zeplin and graphic tools like Photoshop/Illustrator within your projects.

Process Documentation:

• For each portfolio project, provide a brief overview of the design process followed, including user research methods, wireframing techniques, and prototyping approaches.
• Detail how data analytics and A/B testing were integrated into the design and iteration phases, showcasing specific metrics and insights used.
• Illustrate how collaboration with developers and other cross-functional teams was managed during the design and implementation lifecycle.
• Explain how edge cases and responsive design principles were incorporated into the final designs.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary method of assessing the candidate's practical UX skills, e-commerce specific knowledge, and ability to translate data into design solutions. The emphasis on process documentation within the portfolio is key to understanding the candidate's systematic approach to problem-solving and collaboration.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior UX Designers in Sydney, Australia, with 4-5 years of experience in e-commerce, the estimated salary range is AUD $100,000 - $130,000 per annum. This range accounts for the required expertise, the specific demands of the e-commerce sector, and the cost of living in Sydney.

Benefits:

• Generous monthly clothing allowance.
• Ongoing employee discounts on White Fox Boutique products.
• Participation in fun company events throughout the year.
• Full access to the on-site White Fox Active Gym.
• Opportunity to work with one of Australia's fastest-growing fashion companies.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week. Flexibility may be available based on project needs and team collaboration, but the role is primarily on-site.

📝 Enhancement Note: The salary estimate is derived from publicly available data for similar roles in Sydney, considering the company's growth trajectory and the specialized skills required for e-commerce UX design. The benefits package is highly relevant to the fashion industry and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion E-commerce Company Size: While the exact number of employees isn't specified, White Fox Boutique is described as "rapidly growing," suggesting a dynamic, fast-paced environment. This likely means a team structure that is agile and evolving, with opportunities for influence. Founded: 2013 Company Description: White Fox Boutique is a leading online e-commerce destination for women's fashion, known for its trendy apparel and global customer base.

Team Structure:

• The UX Designer will join the "digital design team," implying a collaborative unit focused on the online customer experience.
• This team will likely include graphic designers, potentially UI designers, and will work closely with marketing, analytics, and development departments.
• The UX Designer is positioned as the "authority on user experience," indicating a lead role within this domain, collaborating with but not reporting directly to other department leads on UX matters.

Methodology:

• Emphasis on data-driven insights to guide design innovation and user experience improvements.
• A/B testing is a key operational methodology for validating design hypotheses and optimizing performance.
• The design process involves close collaboration across departments to ensure brand consistency and seamless customer journeys.
• A "mobile-first" and responsive design approach is fundamental to their digital strategy.

Company Website: whitefoxboutique.com

📝 Enhancement Note: The company's rapid growth in the fashion e-commerce sector suggests a culture that values agility, creativity, and a strong focus on customer acquisition and retention. The operational approach is clearly centered on using data and experimentation to drive commercial outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior UX Designer," indicating a position with significant responsibility and autonomy. It's a mid-to-senior level role within the operations and digital product development function, requiring independent problem-solving and strategic contribution. Reporting Structure: The UX Designer will likely report to a Head of Digital, E-commerce Manager, or a similar senior leadership role overseeing digital product and customer experience. They will be the primary UX authority within their immediate team. Operations Impact: The UX Designer will directly impact key operational metrics such as conversion rates, average order value, customer satisfaction, website engagement, and potentially customer lifetime value. Their work is crucial for driving revenue and operational efficiency within the e-commerce platform.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in e-commerce UX, data analysis, A/B testing, and conversion rate optimization (CRO) within a high-growth environment.
• Leadership Potential: As the "authority on user experience," there is potential to grow into a lead UX/Product Design role, potentially managing a small team or defining the UX strategy for the company as it scales.
• Industry Exposure: Gain valuable experience in the fast-paced fashion retail sector, understanding how UX contributes to brand building and commercial success.
• Cross-functional Development: Work closely with various departments (marketing, analytics, development), broadening understanding of the broader e-commerce operational ecosystem.

📝 Enhancement Note: The "Senior" title combined with the "authority on user experience" phrasing suggests this role is pivotal for shaping the digital customer journey. Growth opportunities likely involve increasing strategic input and potentially team leadership as the company continues its rapid expansion.

🌐 Work Environment

Office Type: This is an in-office position, requiring the candidate to be located within travelling distance of the Rosebery head office in Sydney. Office Location(s): Head office located in Rosebery, Sydney, New South Wales, Australia.

Workspace Context:

• The role is within a "digital design team," implying a collaborative environment where designers work together and with other digital functions.
• Access to an on-site gym and regular company events suggests a positive and engaging workplace culture.
• The fast-paced nature of a rapidly growing e-commerce company means the environment is likely dynamic, demanding, and results-oriented.
• The team uses modern design tools, and collaboration with development and marketing departments is a key aspect of the daily workflow.

Work Schedule:

• Standard full-time hours, expected to be on-site, supporting the collaborative and dynamic nature of the team.

📝 Enhancement Note: The on-site requirement is a key factor for candidates, emphasizing the importance of in-person collaboration and team integration within White Fox Boutique's operational setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a hiring manager to review qualifications and cultural fit.
• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, discuss their design process, and explain how they've used data to drive UX improvements. This is a critical stage.
• Skills Assessment/Case Study: A practical exercise or case study focused on a specific e-commerce UX challenge, potentially involving wireframing, user flow design, or A/B test proposal.
• Team/Cross-functional Interviews: Meetings with key stakeholders from development, marketing, or analytics to assess collaboration skills and understanding of broader business objectives.
• Final Interview: Discussion with senior leadership to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%"). Use data and specific metrics.
• Showcase Process: Detail your thought process, research methods, wireframing approach, and how you iterated based on feedback or data. Don't just show final screens.
• E-commerce Focus: Highlight projects specifically related to e-commerce, demonstrating your understanding of online retail customer journeys, checkout flows, product pages, and promotional elements.
• Data Integration: Explicitly show how you used analytics, user feedback, or A/B testing to inform your design decisions and iterate on solutions.
• Brand Alignment: Consider how your presented work aligns with the White Fox Boutique brand aesthetic and user experience goals.

Challenge Preparation:

• E-commerce Scenarios: Be prepared for challenges related to improving checkout processes, product discovery, category page navigation, or mobile app UX for an e-commerce fashion retailer.
• Data Interpretation: Practice interpreting common e-commerce analytics metrics (e.g., conversion rate, AOV, bounce rate, cart abandonment) and proposing data-driven design solutions.
• A/B Testing Proposals: Be ready to outline hypotheses for A/B tests on website elements and explain how you would measure their success.
• Stakeholder Alignment: Think about how you would communicate UX recommendations and justify design decisions to non-design stakeholders, such as marketing or sales teams.

📝 Enhancement Note: The interview process will heavily weigh the candidate's ability to demonstrate tangible results from their UX work, particularly in an e-commerce context. A well-prepared portfolio that clearly articulates both process and impact is essential.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design Platforms: Figma, Zeplin (or similar collaborative design and prototyping tools). Proficiency with these is essential for developer handoff and team collaboration.
• Graphic Design Software: Adobe Photoshop, Adobe Illustrator. Crucial for fabricating visual assets and supporting the brand's aesthetic.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms. Essential for gathering user behavior data, identifying trends, and measuring the impact of UX changes.
• A/B Testing Tools: Optimizely, VWO, Google Optimize, or similar. Necessary for proposing and executing experiments to validate design hypotheses.
• Data Visualization/Dashboard Tools: Tableau, Power BI, Google Data Studio, or internal reporting dashboards. Useful for presenting analytics insights to the team.

CRM & Automation:

• While not explicitly mentioned for UX, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can provide context for customer journey mapping and personalized experiences.

📝 Enhancement Note: The emphasis on Figma/Zeplin and Adobe Creative Suite highlights the core technical skills required. Proficiency with analytics and A/B testing platforms is critical for the data-driven aspect of the role, linking UX efforts directly to business outcomes and operational improvements.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, expecting UX decisions to be informed by analytics, user research, and A/B testing results.
• Customer-Centricity: Prioritizing the user experience to ensure seamless journeys and high satisfaction.
• Brand Consistency: Ensuring all digital touchpoints reflect and enhance the White Fox Boutique brand identity.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.
• Innovation & Iteration: A commitment to continuous improvement through creative problem-solving and iterative design processes.
• Efficiency: Designing for usability and performance to optimize the customer journey and operational effectiveness.

Collaboration Style:

• Highly collaborative, working closely with graphics, marketing, analytics, and development teams.
• Open to constructive feedback and debate on design decisions, with a focus on achieving the best outcome for the business and the user.
• Expectation to clearly articulate UX rationale and findings to stakeholders across different departments.

📝 Enhancement Note: The values emphasize a blend of creative excellence, analytical rigor, and strong interpersonal skills, crucial for success in a fast-paced e-commerce environment where UX impacts multiple business functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth Management: Adapting UX strategies and designs to accommodate the company's rapid expansion and evolving customer base.
• Balancing Aesthetics and Usability: Ensuring that the strong brand aesthetic of White Fox Boutique is maintained while optimizing for user experience and conversion.
• Data Interpretation & Action: Translating complex analytics data into clear, actionable design improvements and A/B tests.
• Cross-functional Alignment: Effectively communicating UX needs and advocating for user-centric solutions across departments with potentially different priorities.
• Edge Case Management: Proactively identifying and designing for a wide range of user scenarios and potential issues in a dynamic digital product.

Learning & Development Opportunities:

• Specialization in E-commerce UX: Deepen expertise in conversion rate optimization (CRO), personalization, and user journey mapping specific to the fashion retail sector.
• Data Analytics & A/B Testing Mastery: Gain hands-on experience with advanced analytics and experimentation tools to drive measurable results.
• Cross-functional Acumen: Develop a comprehensive understanding of e-commerce operations by working closely with marketing, analytics, and development teams.
• Potential Leadership: Grow into a leadership role within the UX function, shaping the company's digital experience strategy.

📝 Enhancement Note: The challenges are inherent to a high-growth e-commerce company, offering significant opportunities for a UX professional to make a substantial impact and develop a robust skillset in a competitive market.

💡 Interview Preparation

Strategy Questions:

• Design Process Explanation: Be ready to walk through your design process from start to finish for a key project, emphasizing how you used data and user research.
• E-commerce UX Philosophy: Articulate your understanding of what makes a successful e-commerce UX, particularly in the fashion industry.
• Handling Disagreements: Describe how you would handle a situation where your UX recommendations conflict with input from marketing or development teams.
• Prioritization: Explain how you would prioritize design tasks and features when faced with multiple requests and limited resources.
• Measuring Success: How do you measure the success of your UX designs? What key metrics do you focus on in an e-commerce context?

Company & Culture Questions:

• White Fox Brand: What are your impressions of the White Fox Boutique brand and its current online user experience?
• Data-Driven Design: How have you used data to influence your design decisions in previous roles?
• Collaboration Experience: Describe your experience working with developers and marketing teams. What makes for effective collaboration?
• Handling Feedback: How do you incorporate feedback on your designs, especially constructive criticism?

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentations as compelling stories: Problem -> Solution -> Impact.
• Quantify Everything: Back up your claims with data. Show the "before" and "after" with metrics.
• Focus on Process: Explain why you made certain design choices, not just what you designed. Include sketches, wireframes, and iterations.
• Conciseness: Be mindful of time. Focus on the most relevant projects and key takeaways for this specific role.
• Prepare for Questions: Anticipate questions about your design choices, your process, and the outcomes of your projects.

📝 Enhancement Note: Candidates should focus on demonstrating a data-informed, iterative design process with a strong understanding of e-commerce business objectives. The ability to translate business needs into user-centric solutions and quantify their impact will be key differentiators.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features e-commerce UX projects, showcasing your experience with data-driven design, A/B testing, and iterative improvements. Highlight your proficiency in Figma/Zeplin and Adobe Creative Suite.
• Resume Optimization: Tailor your resume to emphasize quantifiable achievements related to user experience, conversion rate optimization, and collaboration in digital environments. Use keywords such as "UX Design," "E-commerce," "Data-Driven," "A/B Testing," "Figma," "Photoshop," and "Responsive Design."
• Interview Preparation: Practice presenting your portfolio, focusing on clear communication of your design process, rationale, and the measurable impact of your work. Prepare examples demonstrating how you've used data to inform design decisions.
• Company Research: Familiarize yourself with White Fox Boutique's brand, target audience, and current website experience. Understand their fast-paced, fashion-forward culture and consider how your UX approach aligns with their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.