Senior Product Visual Designer

📍 Job Overview

Job Title: Senior Product Visual Designer

Company: Flo Health

Location: Vilnius, Vilnius County, Lithuania

Job Type: Full-Time

Category: Product Design / Visual Design

Date Posted: January 23, 2026

Experience Level: 7+ Years Professional Experience (Implied 10+ years from AI data)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end visual design for complex product initiatives across multiple user segments within Flo Health, a leading digital health platform.

• Drive the evolution and scalability of Flo's visual design system, ensuring consistency, inclusivity, and innovation.

• Translate user research and data analytics into impactful visual solutions that enhance user engagement, retention, and monetization.

• Mentor and coach junior designers, elevating the overall quality and design standards of the team.

• Collaborate closely with cross-functional teams including Product, UX, Content, Growth, and Engineering to align visual design with strategic business objectives and user needs.

📝 Enhancement Note: The provided job description focuses heavily on visual design responsibilities. While the role is within a "Product team," it's crucial to understand that this is a visual design role, not a product management or product operations role. The emphasis on data-driven decisions and collaboration with product teams indicates a strong partnership, but the core function remains visual design leadership. The AI data suggests an experience level of 10+ years, which is a significant increase from the stated "7+ years"; this likely reflects a broader interpretation of "seniority" or a more experienced candidate pool.

📈 Primary Responsibilities

• Lead and own the visual design execution for complex, end-to-end projects spanning various product streams within the Flo Health platform.

• Proactively identify opportunities to refine, scale, and enhance Flo's established visual design system, ensuring its integrity and adaptability.

• Champion and implement inclusive and user-centered design principles, ensuring all visual outputs meet accessibility standards (WCAG) and demonstrate cultural relevance.

• Foster strong collaborative relationships with Product Managers, UX Designers, Content Strategists, Growth Marketers, and Engineering teams to ensure seamless integration of visual design with product strategy and technical implementation.

• Translate insights from user research, A/B testing, and product analytics into compelling visual design solutions that directly contribute to key performance indicators such as user engagement, retention rates, and monetization success.

• Conduct thorough post-mortem reviews of significant design initiatives to extract key learnings, identify areas for process improvement, and inform future design strategies.

• Provide mentorship, guidance, and constructive feedback to more junior designers, fostering their professional development and raising the collective design quality of the team.

• Contribute design expertise to company-wide initiatives and inner-sourcing projects, promoting brand consistency and driving innovation across the Flo Health ecosystem.

📝 Enhancement Note: The responsibilities emphasize ownership, leadership, and strategic contribution beyond just execution. The mention of "inner-sourcing projects" suggests a collaborative environment where designers contribute to shared resources and best practices across different product areas. The "targeted on" section highlights key performance indicators, which are crucial for understanding how success will be measured in this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery of visual design principles is paramount. A degree in Graphic Design, Visual Communication, Human-Computer Interaction, or a related field is typically expected for senior roles in this domain.

Experience:

• A minimum of 7 years of professional experience in visual design, graphic design, or a closely related field, with a significant focus on mobile and web platforms.

• Proven experience in successfully managing and delivering complex design projects from initial concept through to final release and iteration.

Required Skills:

• Advanced proficiency in essential design tools: Figma (primary), Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Deep understanding and practical application of core design principles: color theory, typography, composition, branding, and visual hierarchy.

• Proven experience in collaborating effectively with cross-functional teams, including Product Management, UX Research, Content, and Engineering.

• Strong knowledge and practical application of accessibility standards (WCAG) and inclusive design principles.

• Excellent verbal and written communication skills, with a demonstrated ability to present design concepts persuasively and influence stakeholders.

• Fluency in English (C1 or higher), with exceptional storytelling and interpersonal communication abilities.

Preferred Skills:

• Prior experience designing for products in the healthcare, wellness, or specifically women's health sectors.

• Familiarity with prototyping tools (e.g., Protopie) and motion design principles/tools (e.g., After Effects, Rive).

• A track record of contributing to design innovation, sharing knowledge within design communities, or driving new visual design practices.

📝 Enhancement Note: The "Must have" and "Nice to have" sections clearly delineate core requirements from desirable additions. The emphasis on Figma and Adobe Creative Suite is standard for senior visual designers. The inclusion of "Alignment with Flo’s values" is a critical cultural fit indicator. The AI data's suggestion of "10+" years of experience, while not explicitly stated in the original job description, is a significant point to consider for candidates assessing their fit.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of professional visual design work, with a strong emphasis on mobile and web applications.

• Detailed case studies demonstrating ownership of complex design projects from ideation through to successful launch and iteration.

• Examples of how you have refined, evolved, and maintained design systems and visual guidelines.

• Clear evidence of applying color theory, typography, composition, branding, and visual hierarchy in practical design solutions.

• Demonstrations of collaboration with cross-functional teams and how your visual design influenced product direction.

Process Documentation:

• Case studies should articulate the design process followed, including research methodologies, ideation phases, design iterations, and final implementation.

• Showcase how user research and analytics data were translated into actionable visual design decisions.

• Highlight contributions to design systems, including how components were structured, documented, and scaled.

• Provide examples of how you have mentored junior designers and contributed to team process improvements.

📝 Enhancement Note: For a senior visual design role, the portfolio is the primary evaluation tool. It needs to go beyond just showcasing aesthetics; it must demonstrate strategic thinking, process mastery, and impact. The emphasis on design systems and cross-functional collaboration is particularly important for this role.

💵 Compensation & Benefits

Salary Range: €3,750 - €4,500 gross per month.

Benefits:

• Competitive salary with annual reviews.

• Opportunity to participate in Flo Health’s performance incentive scheme.

• Comprehensive paid time off: holiday leave, sick leave, and dedicated female health leave.

• Enhanced parental leave policies, including generous provisions for maternity, paternity, same-sex, and adoptive parents.

• Accelerated professional growth opportunities through impactful work and dedicated learning support.

• Flexible hybrid working model, with the option to work remotely for up to 2 months per year.

• A fully paid 5-week sabbatical upon reaching the 5-year anniversary (Floversary).

• Access to Flo Premium for oneself and friends & family.

• Additional health, pension, and wellbeing perks.

Working Hours: The provided AI data suggests 40 hours per week. The "Hybrid" work arrangement implies a balance between office-based and remote work, with flexibility.

📝 Enhancement Note: The salary range is provided in gross monthly terms for Lithuania. Based on industry benchmarks for Senior Visual Designers in Vilnius with 7+ years of experience, this range appears to be competitive, though potentially on the mid-to-lower end for a senior role in a rapidly growing tech company. The benefits package is robust, highlighting significant perks like extended parental leave and a unique sabbatical program, which are strong attractors. The "up to 2 months a year working abroad" adds significant flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health / Health & Fitness Technology. Flo Health operates at the intersection of technology and healthcare, specifically focusing on women's health. This is a rapidly growing and highly regulated sector, demanding a strong emphasis on user trust, data privacy, and scientific accuracy.

Company Size: Flo Health is a scale-up company with over 500 million downloads and 77 million monthly users, achieving a $1 billion valuation. While the exact employee count isn't provided in the raw data, its market position and funding ($200M investment) indicate a significant and growing team, likely in the hundreds. This scale means established processes but also opportunities for impact.

Founded: Flo Health has been building for a decade. This implies a mature product and organizational structure, with established workflows and a strong understanding of its market and user base, while still maintaining a growth-oriented mindset.

Team Structure:

• The role sits within the Product teams, working closely with Product Managers, UX Designers, Content Specialists, and Analytics teams.

• As a Senior Visual Designer, you will likely report to a Design Lead or Head of Product Design.

• There is a strong emphasis on cross-functional collaboration, with regular interaction expected with Engineering, Growth, and other departments to align visual design with business objectives and user needs.

Methodology:

• Data-Driven Decision-Making: Flo emphasizes using data from user research and analytics to inform design choices, ensuring that visual solutions are not just aesthetically pleasing but also effective in achieving business goals.

• User-Centered Design: The core philosophy is that user needs are paramount. Design decisions are made with the user experience at the forefront.

• Mission-First Mindset: All efforts are aligned with Flo's mission to improve female health, driving a sense of purpose and impact.

• Transparency and Debate: Encourages open discussion and constructive debate to arrive at the best solutions.

• Agile Development: The mention of moving fast and shipping with purpose suggests an agile or iterative development process.

Company Website: https://flo.health/

📝 Enhancement Note: The company context highlights a mission-driven, data-informed, and user-centric culture within a fast-paced tech environment. The emphasis on "female health" is a key differentiator and implies a need for sensitivity, inclusivity, and potentially specialized knowledge in the design approach. The "decade of building" suggests a blend of established processes and ongoing innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is clearly defined as "Senior," indicating a level of expertise, autonomy, and leadership expected. A Senior Product Visual Designer is responsible for complex projects, shaping design systems, and mentoring others. This is a critical individual contributor role with significant influence.

Reporting Structure: You will report to a Design Lead or Head of Product Design, working within the broader Product team structure. You will collaborate extensively with Product Managers, UX Designers, Content Strategists, and Engineering teams.

Operations Impact: As a Senior Visual Designer, your impact is measured by the success of the visual elements you create in driving user engagement, retention, and monetization. Your ability to translate user needs and business goals into compelling visual experiences directly contributes to Flo Health's market leadership and mission. You are instrumental in shaping the brand's perception and user trust through consistent, high-quality visual design.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer, Art Director, or Head of Design role, managing larger teams and strategic design initiatives.

• Specialization: Deepen expertise in specific areas like design systems, motion design, or user research integration into visual design.

• Cross-Functional Mobility: Opportunities to move into related product roles or lead design initiatives for new product areas within Flo Health.

• Mentorship and Coaching: Develop leadership skills by guiding and developing junior designers, a key aspect of this senior role.

• Industry Influence: Contribute to design best practices within the digital health and wellness space, potentially speaking at conferences or contributing to industry publications.

📝 Enhancement Note: The "Senior" title implies a clear path for growth, not just in individual contribution but also in leadership and strategic influence. The emphasis on mentoring suggests development in people management skills. The company's scale and investment indicate a commitment to growth and innovation, which translates to opportunities for ambitious designers.

🌐 Work Environment

Office Type: The role is designated as "Hybrid," indicating a blend of remote and in-office work. This suggests a modern office environment designed to foster collaboration when employees are present.

Office Location(s): Vilnius, Lithuania. This location offers a vibrant tech scene and a strategic base for European operations. The hybrid model allows for flexibility in how often one is physically in the office.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a workspace that supports both focused individual work and effective team collaboration during in-office days. Expect meeting rooms equipped for presentations and brainstorming sessions.

• Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) is a given. The company's scale and investment suggest a well-equipped tech stack for design and collaboration.

• Team Interaction: In-office days will likely be used for team syncs, design reviews, cross-functional meetings, and fostering team cohesion. Remote days allow for focused execution.

Work Schedule: The standard work week is likely Monday to Friday, with approximately 40 hours. The hybrid arrangement and the mention of "flexible office + home working" suggest a degree of autonomy in managing one's schedule, within the bounds of team needs and project deadlines.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment, offering a balance between focused individual work and collaborative team interaction. The Vilnius location places the role within a growing European tech hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, experience, and fit for the role.

• Portfolio Presentation: A dedicated session where you will walk through selected case studies from your portfolio, explaining your design process, problem-solving approach, and the impact of your work. Be prepared to discuss your role in team projects.

• Design Challenge: You may be given a practical design exercise, either take-home or during a live session, to assess your skills in problem-solving, visual design execution, and adherence to design principles.

• Cross-Functional Interviews: Discussions with Product Managers, UX Designers, and potentially Engineering leads to evaluate your collaboration skills, communication, and understanding of product development cycles.

• Cultural Fit Interview: Conversations with team members and potentially leadership to assess alignment with Flo Health's values (mission-first, transparency, data-driven, inclusivity).

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your senior-level skills, especially those involving complex mobile/web applications, design system contributions, and impactful visual solutions.

• Tell a Story: For each case study, clearly articulate the problem, your role and process, the challenges faced, your design decisions, and the measurable outcomes achieved (e.g., increased engagement, improved user satisfaction).

• Highlight Impact: Quantify your contributions whenever possible. Use data and metrics to demonstrate the success of your designs.

• Showcase Design Systems: If you have experience building or contributing to design systems, dedicate specific slides or sections to this. Detail your approach to consistency, scalability, and documentation.

• Demonstrate Collaboration: Explain how you worked with cross-functional teams, incorporating feedback and aligning with product and engineering requirements.

• Accessibility Focus: Clearly show how you integrated accessibility (WCAG) and inclusive design principles into your work.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Flo Health's product, target audience, and mission to inform your approach.

• Focus on Process: Even in a limited timeframe, demonstrate a structured thought process. Outline your steps, assumptions, and rationale.

• Visual Execution: Ensure high-quality visual output that aligns with established design principles and, if possible, Flo's existing brand aesthetic (or propose a thoughtful evolution).

• Presentation Clarity: Be ready to present your solution concisely, highlighting key design decisions and their justification.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaboration, and cultural fit. The portfolio review is paramount, and candidates should meticulously prepare case studies that showcase impact and process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This will be your primary tool for UI design, prototyping, and design system management.

Advanced proficiency is expected, including component libraries, auto layout, variants, and collaborative features.

• Adobe Creative Suite: Essential for asset creation, image manipulation, and potentially more complex graphic design tasks. Specifically:
  • Adobe Illustrator: For vector graphics, icons, and illustrations.
  • Adobe Photoshop: For image editing, compositing, and creating detailed visual assets.
  • Adobe InDesign: Potentially for style guides, presentations, or more complex layout work, though less common for pure digital product design.

Analytics & Reporting:

• While not directly a design tool, familiarity with how analytics are used is key. You'll likely work with data from tools like:
  • Google Analytics / Firebase Analytics: To understand user behavior and track the impact of designs.
  • Amplitude / Mixpanel: For deeper product analytics and user journey mapping.
  • Internal Dashboards: Likely built on tools like Tableau, Looker, or similar, to visualize key performance indicators.

CRM & Automation:

Prototyping & Motion Design (Preferred):

• Protopie / Framer / Principle: For creating high-fidelity interactive prototypes that simulate complex interactions.

• Adobe After Effects / Rive: For creating engaging animations, micro-interactions, and motion graphics to enhance user experience.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The "nice to have" tools indicate areas where additional skills can differentiate a candidate. Understanding how design integrates with analytics is crucial for demonstrating data-driven impact.

👥 Team Culture & Values

Operations Values:

• Mission-First Mindset: A deep commitment to Flo Health's mission of improving female health drives decision-making and prioritizes user well-being and impact.

• Transparency: Open communication and sharing of information are encouraged, fostering trust and alignment across teams.

• Data-Driven Decision-Making: Reliance on user research, analytics, and A/B testing to inform design choices and measure success, rather than solely relying on intuition.

• Inclusivity: A commitment to creating products and a workplace that are welcoming, accessible, and representative of diverse backgrounds and needs. This extends to both user-facing design and internal team dynamics.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working collaboratively with Product, UX, Content, Growth, and Engineering teams to ensure a cohesive and effective product development process.

• Feedback-Driven Culture: Openness to constructive criticism and a proactive approach to giving and receiving feedback to drive continuous improvement in design quality and processes.

• Knowledge Sharing: Encouragement of sharing best practices, learnings, and insights within the design team and across other departments to foster collective growth and innovation.

• Iterative Approach: A willingness to experiment, learn from failures, and iterate on designs based on data and user feedback.

📝 Enhancement Note: The company values are deeply ingrained in their work culture. Understanding and aligning with these values will be critical for success and integration within the team. The emphasis on data and mission is particularly strong.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Consistency: Maintaining a fresh and innovative visual identity while adhering to a scalable design system and brand guidelines.

• Data Interpretation: Effectively translating complex user data and analytics into actionable visual design improvements that demonstrably impact business goals.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and priorities across Product, Engineering, and Growth to ensure visual design is integrated seamlessly and effectively.

• Global Inclusivity: Designing visuals that resonate across diverse global user segments, considering cultural nuances, language, and accessibility standards.

• Mentoring and Leadership: Developing leadership skills to effectively guide and mentor junior designers, balancing individual contribution with team development.

Learning & Development Opportunities:

• Advanced Design System Management: Opportunities to lead the growth and evolution of a mature design system used by millions of users.

• Healthcare/Women's Health Specialization: Deepen expertise in the unique design challenges and opportunities within the digital health sector, particularly women's health.

• Prototyping & Motion Design: Develop skills in interactive prototyping and motion design to create more dynamic and engaging user experiences.

• Leadership Training: Formal or informal opportunities to hone mentorship, coaching, and team leadership skills.

• Industry Exposure: Potential to attend relevant design conferences or workshops, and to contribute to the broader design community through sharing insights.

📝 Enhancement Note: The challenges reflect the complexities of working in a high-growth, mission-driven tech company with a massive user base. The growth opportunities are substantial for a senior individual contributor looking to expand their influence and expertise.

💡 Interview Preparation

Strategy Questions:

• Design Process & Impact: "Walk me through a complex visual design project you led from start to finish. What was the user problem, how did you approach it, what were the key design decisions, and what was the measurable impact on user engagement or business goals?" (Focus on your role, problem-solving, and quantifiable results).

• Design System Philosophy: "How do you approach building or evolving a design system? What are the key principles for scalability, consistency, and maintainability?" (Highlight your experience with Figma, component libraries, and documentation).

• Collaboration & Influence: "Describe a time you had to influence stakeholders or collaborate with a challenging cross-functional partner (e.g., Engineering, Product) to achieve a design outcome. How did you manage the situation?" (Showcase your communication, negotiation, and teamwork skills).

• Data-Driven Design: "How do you use user research and analytics to inform your visual design decisions? Can you provide an example?" (Emphasize your ability to translate data into actionable design).

Company & Culture Questions:

• Mission Alignment: "What excites you about Flo Health's mission and our focus on female health?" (Connect your personal values and passion to the company's purpose).

• Values Application: "How have you demonstrated our values – mission-first mindset, transparency, data-driven decision-making, and inclusivity – in your previous roles?" (Provide specific examples).

• Mentorship Experience: "Tell me about your experience mentoring junior designers. What's your approach to providing feedback?" (Demonstrate leadership and coaching potential).

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that showcase your senior-level skills, complexity, and demonstrable impact.

Prioritize mobile/web app designs, design system contributions, and data-driven solutions.

• Structure Your Narrative: For each project, clearly outline:

  1. The Problem/Challenge
  2. Your Role & Responsibilities
  3. The Process (Research, Ideation, Design, Testing)
  4. Key Design Decisions & Rationale
  5. The Solution & Outcomes (Quantify impact with metrics!)
  6. Learnings & Future Iterations

• Highlight Design System Work: Dedicate a section to your experience with design systems, showing how you've contributed to their creation, maintenance, or evolution.

• Showcase Accessibility: Integrate examples of how you've applied WCAG and inclusive design principles.

• Be Prepared for Questions: Anticipate questions about your decision-making, collaboration, and specific design choices.

📝 Enhancement Note: Preparation should focus on demonstrating not just design execution, but strategic thinking, leadership, and a deep understanding of user-centered, data-driven design within a mission-oriented context.

📌 Application Steps

To apply for this Senior Product Visual Designer position:

• Submit your application through the provided link on the Flo Health careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your expertise in mobile/web visual design, design systems, and data-informed decision-making. Ensure it clearly showcases your 7+ years of experience and senior-level contributions.

• Resume Optimization: Update your resume to emphasize achievements and responsibilities directly relevant to the job description. Use keywords such as "Visual Design," "Figma," "Design Systems," "Mobile Platforms," "User-Centered Design," "Accessibility," and "Mentorship." Quantify your impact with metrics where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, rationale, and the measurable impact of your work. Prepare to discuss how you align with Flo Health's values and your experience mentoring junior designers.

• Company Research: Thoroughly research Flo Health's product, mission, target audience, and recent news. Understand their brand, user base, and the competitive landscape in digital health. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.