Senior Product Designer, User Growth

📍 Job Overview

Job Title: Senior Product Designer, User Growth Company: OKX Location: Singapore, Singapore Job Type: Full-time Category: Product Design / User Experience (UX) Date Posted: December 16, 2025 Experience Level: Mid-Senior Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design processes, from concept to high-fidelity implementation, ensuring intuitive and aesthetically pleasing user experiences for a global audience.
• Drive growth-oriented product initiatives and marketing campaigns focused on improving user conversion and engagement rates within the crypto ecosystem.
• Collaborate closely with product managers, engineers, researchers, and marketing teams to translate user needs and business objectives into innovative design solutions.
• Champion a data-driven design approach, leveraging user research, A/B testing, and usability insights to inform design strategies and product enhancements.
• Contribute to the overall design vision and user experience consistency across a diverse range of customer-facing and business-facing products.

📝 Enhancement Note: This role is specifically focused on "User Growth," indicating a strong emphasis on designing features and experiences that drive user acquisition, activation, retention, and monetization. The "Senior" title suggests a need for leadership in design strategy and execution, as well as the ability to mentor junior designers. The crypto industry context implies a need for understanding complex financial products and a fast-paced, innovative environment.

📈 Primary Responsibilities

• Spearhead the complete product design lifecycle, from initial demand insight and ideation through to final implementation and continuous enhancement.
• Develop comprehensive user flows, information architecture, wireframes, interaction designs, and high-fidelity visual mockups.
• Design and iterate on growth-focused features and marketing initiatives aimed at increasing user conversion, activation, and retention metrics.
• Conduct and utilize qualitative and quantitative user research, A/B testing, and usability testing to validate design decisions and identify areas for improvement.
• Collaborate with UX researchers, UX writers, and brand teams to ensure a cohesive and compelling user experience and brand identity.
• Work effectively within an interdisciplinary product team, translating complex business requirements and user needs into elegant design solutions.
• Participate actively in design reviews and design thinking workshops, providing and receiving constructive feedback to elevate design quality.
• Ensure design consistency and quality across global products and cross-regional projects in a multicultural environment.
• Advocate for user-centered design principles while balancing user experience with strategic business goals and technical feasibility.

📝 Enhancement Note: The responsibilities emphasize a full-stack design role, requiring ownership from discovery through delivery. The focus on "growth products" and "user conversion" highlights the critical need for candidates who understand growth loops and conversion rate optimization (CRO) principles within a product context.

🎓 Skills & Qualifications

Education:

• Bachelor’s (BFA) or Master’s (MFA) degree in Graphic Design, Visual Communication, Human-Computer Interaction (HCI), or a related design discipline.

Experience:

• A minimum of 3 years of professional experience in consumer-facing internet product design.
• Demonstrated experience in designing for large platforms, complex systems, or global product portfolios is highly preferred.
• Proven track record of contributing to user growth, conversion funnels, and user acquisition/retention strategies.

Required Skills:

• Product Design Leadership: Ability to lead the entire product design process from concept to delivery.
• User Experience (UX) Design: Deep understanding and practical application of UX methodologies, including user research, journey mapping, and information architecture.
• Visual Design Excellence: Strong aesthetic sensibility with meticulous attention to detail, capable of producing pixel-perfect, high-fidelity mockups and prototypes.
• Growth Product Design: Experience in designing features and campaigns specifically aimed at driving user acquisition, engagement, and conversion.
• User Research & Testing: Proficiency in conducting user research, A/B testing, and usability testing to validate design hypotheses and gather actionable insights.
• Collaboration & Communication: Excellent interpersonal skills for effective cross-functional teamwork and stakeholder management, with proficiency in both written and verbal communication.
• Systematic Thinking: Agile mindset with a logical and structured approach to problem-solving, capable of managing micro-interactions within the broader user journey.

Preferred Skills:

• Financial/Crypto Product Design: Prior design experience within financial exchanges, fintech, or the cryptocurrency industry.
• Motion Design & Prototyping: Proficiency in creating dynamic prototypes and motion graphics to illustrate complex interactions and user flows.
• Design Systems: Experience in utilizing and contributing to design systems to ensure visual consistency and scalability across products.
• Data-Driven Design: Comfort and experience in interpreting user analytics, behavioral data, and A/B test results to inform design decisions.
• Multilingual Communication: Proficiency in both Chinese and English for effective communication with global teams.

📝 Enhancement Note: The requirement for 3+ years of experience, combined with the "Senior" title, suggests the company is looking for someone who can operate with a high degree of autonomy and strategic input. The emphasis on both consumer and potentially business-facing design is notable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end product design ownership, from problem identification to solution implementation and impact.
• Highlight projects specifically related to user growth, conversion optimization, user acquisition, or user retention initiatives.
• Include examples of user flows, wireframes, interactive prototypes, and high-fidelity visual designs, showcasing your design process and decision-making.
• Demonstrate your ability to translate user research, A/B testing, or usability findings into tangible design improvements.
• Quantify the impact of your designs whenever possible, using metrics and data to illustrate success (e.g., conversion rate improvements, engagement lift, feature adoption).

Process Documentation:

• Clearly articulate your design process within case studies, detailing how you approach problem definition, user research, ideation, prototyping, testing, and iteration.
• Explain your methodology for collaborating with product managers, engineers, and other stakeholders throughout the design lifecycle.
• Illustrate how you incorporate data and user feedback into your design iterations and decision-making.

📝 Enhancement Note: For a "Senior Product Designer, User Growth" role, the portfolio is paramount. It should not just display aesthetics but a strategic understanding of how design directly contributes to business objectives like user growth and conversion. Quantifiable results are key.

💵 Compensation & Benefits

Salary Range:

• Estimated range for a Senior Product Designer in Singapore with 3-5 years of experience in a competitive tech/fintech environment: SGD 7,000 - SGD 10,000 per month.
• This estimate is based on market data for similar roles in Singapore, considering the tech industry, the specific requirements of a User Growth focus, and the company's global standing.

Benefits:

• Competitive Total Compensation Package: This typically includes a base salary, potential bonuses, and possibly equity or other performance-based incentives.
• Learning & Development (L&D) Programs: Opportunities for professional development, including workshops, courses, and access to learning resources.
• Education Subsidy: Financial support for employees pursuing further education or certifications relevant to their roles.
• Team Building Programs & Company Events: Initiatives to foster team cohesion, collaboration, and a positive company culture.
• Wellness and Meal Allowances: Support for employee well-being through provisions for health and food.
• Comprehensive Healthcare Schemes: Robust medical coverage for employees and potentially their dependents.
• Global Exposure: Opportunity to work on international projects and collaborate with diverse teams across different regions.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week.
• While on-site, there may be flexibility within the workday, but deadlines and project needs will require dedication.

📝 Enhancement Note: The salary range is an estimate. The benefits package indicates a strong focus on employee growth and well-being, common in established tech companies. The "Competitive total compensation package" suggests that the salary is negotiable and may be higher for exceptional candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency / Fintech / Blockchain Technology. OKX is a major global player in the crypto exchange and digital asset space, operating at the forefront of a rapidly evolving industry. Company Size: OKX is a large, global organization with a significant employee base, suggesting established processes but also opportunities for impact within specific teams. Founded: OKX was founded in 2017, making it a relatively established player in the younger crypto industry, with a history of growth and adaptation.

Team Structure:

• The Product Design team likely operates within a squad or pod model, working closely with dedicated Product Managers and Engineering teams for specific product areas.
• Reporting lines will likely lead to a Head of Product Design or a Design Director, with senior designers expected to mentor and guide more junior team members.
• Cross-functional collaboration is central, with designers working daily with Product, Engineering, UX Research, UX Writing, Brand, and Marketing teams.

Methodology:

• Data-Driven Decision Making: Strong emphasis on using analytics, user research, and A/B testing to inform design choices and measure impact.
• Agile Development: Design processes are integrated into agile development sprints, requiring flexibility and iterative work.
• User-Centricity: A core principle, ensuring that user needs and feedback are central to product development.
• Growth Mindset: A culture that encourages continuous learning, experimentation, and adaptation to new technologies and market trends.

Company Website: https://www.okx.com/

📝 Enhancement Note: OKX's core principles ("We Before Me," "Do the Right Thing," "Get Things Done") suggest a culture that values teamwork, integrity, and execution. The crypto industry demands adaptability and a fast-paced approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior career stage. It requires a blend of strong individual contribution, strategic design thinking, and the ability to influence product direction. Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design. They will work closely with Product Managers and Engineering Leads within their specific product squad. Operations Impact: The role has a direct impact on user acquisition, engagement, and conversion rates, which are critical drivers of revenue and market share for OKX. The design directly influences how users interact with the platform and its products, impacting overall business success.

Growth Opportunities:

• Specialization: Deepen expertise in User Growth strategies and specific product areas within the crypto domain.
• Leadership: Progress into a Lead Product Designer role, managing a small team or a significant product initiative, and mentoring junior designers.
• Cross-Functional Mobility: Potentially move into Product Management or UX Strategy roles with demonstrated success and strategic acumen.
• Industry Expertise: Become a recognized expert in designing for the complex and rapidly evolving cryptocurrency and Web3 space.
• Continuous Learning: Access to L&D programs and industry trends to stay at the cutting edge of design and technology.

📝 Enhancement Note: The "User Growth" specialization suggests a clear path for developing expertise in a high-demand area within tech, especially in the competitive crypto market. The opportunity to influence business outcomes through design is significant.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Singapore, indicating a traditional office-based work environment. This suggests a collaborative atmosphere with in-person team interactions. Office Location(s): Singapore, a major global hub for technology and finance, offering a vibrant and dynamic work environment. Workspace Context:

• Collaborative Spaces: The office environment likely facilitates in-person collaboration, brainstorming sessions, and design critiques.
• Tools & Technology: Access to industry-standard design software, prototyping tools, and potentially specialized tools for data analysis and user research.
• Team Interaction: Frequent opportunities to interact with product managers, engineers, researchers, and other designers, fostering a dynamic exchange of ideas.
• Global Connectivity: While on-site, the role involves collaboration with distributed international teams, requiring effective remote communication practices.

Work Schedule: While office-based, the nature of the crypto industry and global operations might necessitate some flexibility around core working hours to accommodate cross-time zone meetings and critical deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for fostering team synergy and direct collaboration, which can be beneficial for complex design challenges. However, the need to work with global teams means strong remote communication skills are still essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio for initial fit.
• Portfolio Presentation/Design Challenge: You will likely be asked to present your portfolio, focusing on case studies relevant to user growth and conversion. A design challenge may be given to assess your problem-solving skills and design approach.
• Team Interviews: Interviews with Product Managers, Engineers, and fellow Designers to assess collaboration, technical understanding, and cultural fit.
• Hiring Manager/Director Interview: A final interview to discuss strategic alignment, leadership potential, and overall suitability for the role.

Portfolio Review Tips:

• Highlight Growth Impact: Select case studies that clearly demonstrate how your design work contributed to user growth, conversion rates, or engagement metrics. Quantify your impact with data.
• Showcase Process: Detail your design thinking process, including user research, ideation, prototyping, testing, and iteration. Explain why you made certain design decisions.
• Visual Storytelling: Present your work visually, using high-quality mockups, prototypes, and clear explanations. Tell a compelling story about the problem, your solution, and the results.
• Tailor to OKX: Research OKX's products and target audience. Consider how your experience and design approach align with their specific needs, especially in the crypto space.
• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, resolve design conflicts, and collaborate with cross-functional teams.

Challenge Preparation:

• Understand the Prompt: Carefully analyze any design challenge given, identifying the core problem and objectives.
• Focus on Growth: If a growth-related challenge, think about user funnels, conversion points, and key metrics.
• Structure Your Approach: Outline your process: research, ideation, defining key assumptions, proposing solutions, and how you'd measure success.
• Time Management: Allocate your time effectively for ideation, design, and presentation.
• Articulate Rationale: Be ready to clearly explain your design decisions and the rationale behind them.

📝 Enhancement Note: The emphasis on "User Growth" means interviewers will be looking for evidence of strategic thinking beyond just aesthetics. Candidates should be prepared to discuss metrics, A/B testing, and how design directly impacts business KPIs.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP. Figma is increasingly becoming the industry standard for collaborative design.
• User Research & Testing: UserTesting.com, Maze, Lookback, Hotjar, Google Analytics, Mixpanel, Amplitude.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.
• Product Analytics: Mixpanel, Amplitude, Heap.
• A/B Testing Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize.

CRM & Automation:

• While not directly for designers, understanding how CRM data (e.g., Salesforce, HubSpot) or marketing automation tools influence user journeys can be beneficial.

📝 Enhancement Note: Proficiency in industry-standard design and prototyping tools like Figma is essential. Experience with product analytics and A/B testing platforms is highly valuable for a User Growth-focused role, as it enables data-informed design.

👥 Team Culture & Values

Operations Values:

• "We Before Me": Emphasizes teamwork, collective success, and prioritizing the company's goals over individual achievements. This translates to strong collaboration and support within the design team and with other departments.
• "Do the Right Thing": Highlights integrity, ethical conduct, and user trust. In design, this means prioritizing user safety, transparency, and building trustworthy products, especially critical in the crypto space.
• "Get Things Done": Focuses on execution, efficiency, and delivering results. Designers are expected to be proactive, solve problems effectively, and drive projects to completion.
• Data-Driven Approach: A core value in this role, expecting designers to use data to inform decisions and measure the impact of their work.
• Continuous Improvement: A commitment to learning, adapting, and constantly seeking ways to enhance products and processes.

Collaboration Style:

• Cross-Functional Synergy: Strong emphasis on close collaboration between design, product management, engineering, and marketing to ensure alignment and shared ownership.
• Open Feedback Culture: Design reviews and workshops are likely regular occurrences, fostering an environment where constructive feedback is shared openly and respectfully.
• Agile Iteration: A collaborative approach to iterative development, where designers work closely with engineers to refine designs based on sprints and user feedback.
• Global Mindset: Ability to collaborate effectively with team members in different regions and time zones, respecting cultural nuances and communication styles.

📝 Enhancement Note: The company values are directly applicable to a product design role, particularly the emphasis on teamwork, integrity, and execution. The "Do the Right Thing" value is especially important given the financial nature of OKX's products.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: The crypto and Web3 space is dynamic and subject to frequent regulatory changes, technological advancements, and market shifts, requiring constant adaptation.
• Balancing Complexity and Simplicity: Designing intuitive interfaces for complex financial products and decentralized applications (dApps) is a significant challenge.
• Global User Base: Catering to diverse user needs, cultural preferences, and varying levels of technical literacy across a global audience.
• Driving Growth in a Competitive Market: Differentiating OKX's products and acquiring/retaining users in a crowded and competitive crypto exchange market.
• Cross-Time Zone Collaboration: Effectively managing communication and workflow with distributed international teams.

Learning & Development Opportunities:

• Deep Dive into Crypto/Web3: Gain in-depth knowledge of blockchain technology, digital assets, and decentralized finance (DeFi).
• Specialized Growth Design Skills: Develop expertise in user acquisition, conversion rate optimization (CRO), retention strategies, and A/B testing methodologies.
• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and contribute to design strategy.
• Industry Exposure: Attend relevant conferences, webinars, and training programs focused on product design, UX, and the fintech/crypto industry.
• Cross-Functional Learning: Gain exposure to product management, engineering, and marketing strategies through close collaboration.

📝 Enhancement Note: The challenges presented are inherent to the crypto industry and the specific focus on user growth, offering significant opportunities for a designer eager to learn and make an impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a feature to increase user retention on a crypto trading platform?" (Focus on user journey, pain points, gamification, community, educational content).
• "Describe a time you used A/B testing to improve a key user metric. What was your hypothesis, what did you test, and what were the results?" (Demonstrates data-driven approach and understanding of growth loops).
• "How do you balance user needs with business objectives when designing for growth?" (Assesses strategic thinking and ability to align design with commercial goals).
• "Walk us through your process for designing a new user onboarding flow for a complex financial product." (Evaluates understanding of user acquisition and activation).

Company & Culture Questions:

• "What interests you about OKX and the cryptocurrency industry?" (Shows research and genuine interest).
• "How do you embody OKX's core principles like 'We Before Me' or 'Get Things Done' in your design work?" (Assesses cultural fit).
• "How do you handle constructive criticism during design reviews?" (Tests openness to feedback and collaborative spirit).
• "How would you ensure design consistency across different regions and product teams?" (Addresses global collaboration and design systems).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your role, the user/business goals, your design process, key decisions, challenges, and most importantly, the quantifiable results.
• Focus on Growth Metrics: Emphasize how your designs directly impacted user growth, conversion rates, engagement, or other relevant KPIs. Use charts and data visualizations.
• Showcase Your Process: Don't just show final screens; include wireframes, user flows, research insights, and iterations to demonstrate your thinking.
• Be Concise and Engaging: Practice your presentation to be clear, concise, and engaging. Allocate time for Q&A.
• Prepare for Deep Dives: Be ready to answer detailed questions about your design choices, technical constraints you considered, and alternative solutions you explored.

📝 Enhancement Note: Preparation should heavily focus on showcasing experience with growth metrics, user acquisition funnels, and data-driven design. Understanding the specific challenges and opportunities within the crypto/fintech space will be a significant advantage.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the OKX careers portal via the provided link.
• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies that best demonstrate your experience in user growth, conversion optimization, and designing for consumer-facing internet products. Quantify your achievements with specific metrics.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "User Growth," "Product Design," "User Experience," "Conversion," "A/B Testing," "Prototyping," and "Collaboration." Emphasize achievements and quantifiable results.
• Interview Preparation: Thoroughly research OKX, its products, and the crypto industry. Prepare to articulate your design process and growth strategies using specific examples from your portfolio. Practice presenting your case studies clearly and concisely.
• Company Research: Understand OKX's mission, values, and recent developments. Consider how your design philosophy aligns with their goals of making crypto accessible and user-friendly.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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