Senior Product Designer - Feegow (100% remote friendly in Brazil)

📍 Job Overview

Job Title: Senior Product Designer

Company: Docplanner

Location: Rio de Janeiro, State of Rio de Janeiro, Brazil (100% Remote Friendly in Brazil)

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: March 05, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is integral to the software modernization efforts within Docplanner, focusing on enhancing user interfaces and overall user experience for their SaaS platform and mobile applications.

• The Senior Product Designer will spearhead user research, conceptualization, prototyping, and iterative design solutions, directly influencing the long-term product strategy.

• Collaboration with multidisciplinary teams, including Product Managers and Developers, is a key aspect to ensure the delivery of high-quality, efficient digital products.

• The position requires a strong command of design tools and methodologies, coupled with a deep understanding of web and mobile development principles to create intuitive and visually appealing interfaces.

📝 Enhancement Note: While the title is "Senior Product Designer," the description emphasizes driving "long term product strategy together with product leadership" and influencing "long term plan," suggesting a role with strategic influence beyond typical senior individual contributor responsibilities. This implies a need for strong strategic thinking and the ability to translate business objectives into design roadmaps.

📈 Primary Responsibilities

• Strategic Product Vision: Drive the long-term product strategy in collaboration with product leadership, contributing to the overall roadmap and vision beyond immediate quarterly objectives.

• User-Centric Research & Analysis: Conduct comprehensive user research, analyze qualitative and quantitative data, and identify key opportunities to significantly improve the user experience and address user pain points.

• Innovative Conceptualization & Ideation: Develop innovative design concepts, create detailed wireframes, user flows, interactive prototypes, and final interfaces, exploring multiple solutions to complex problems.

• High-Fidelity Interface Design: Design visually appealing, intuitive, and accessible user interfaces that adhere to established design systems, brand guidelines, and best practices in usability.

• Prototyping & User Testing: Build low and high-fidelity prototypes for iterative testing, gather actionable user feedback, and continuously refine designs based on testing outcomes and performance metrics.

• Cross-Functional Collaboration: Work seamlessly with product managers, engineers, QA testers, and other stakeholders to ensure designs are technically feasible, meet business requirements, and are implemented to a high standard.

• Continuous Optimization & Performance Monitoring: Monitor product performance post-launch, analyze user behavior, identify areas for improvement through A/B testing and other methods, and propose data-driven solutions to optimize user journeys and conversion rates.

• Design System Contribution: Potentially contribute to and maintain the company's design system, ensuring consistency and efficiency across all digital products.

📝 Enhancement Note: The description explicitly states "Drive the long term product strategy together with product leadership" and "influence our long term plan and not only the quarter's objectives." This indicates that the role requires a strategic mindset and the ability to contribute to high-level product vision, not just execution. The responsibilities have been expanded to reflect this strategic component.

🎓 Skills & Qualifications

Education:

Experience:

• Proven track record in product design, with a minimum of 5-10 years of experience in UX/UI design, user research, and prototyping for digital products (web and mobile applications).

Required Skills:

• Product Design Expertise: Deep understanding of the end-to-end product design lifecycle, including user research methodologies (qualitative and quantitative), persona development, user journey mapping, information architecture, wireframing, prototyping, and usability testing.

• Design Tool Proficiency: Mastery of industry-standard design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, or similar.

• User Interface (UI) Design: Strong aesthetic sensibility and a keen eye for visual design, typography, color theory, and layout principles, with the ability to create compelling and accessible interfaces.

• User Experience (UX) Design: A strong user-centric approach, with the ability to translate user needs and business goals into intuitive and effective user experiences.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly, present concepts effectively to diverse audiences, and collaborate productively within multidisciplinary teams.

• Problem-Solving Acumen: Demonstrated ability to analyze complex problems, identify root causes, and develop creative, efficient, and user-centered solutions.

• Technical Understanding: Solid grasp of web and mobile development principles (HTML, CSS, JavaScript, native mobile frameworks) to ensure design feasibility and effective collaboration with development teams.

Preferred Skills:

• Design System Development: Experience in creating, implementing, or contributing to design systems.

• Data Analysis & Interpretation: Ability to analyze product usage data, user feedback, and A/B test results to inform design decisions.

• Agile/Scrum Methodologies: Familiarity with Agile development processes and experience working within Scrum teams.

• Flow & Bottleneck Identification: Specific skill in evaluating user flows, identifying bottlenecks, and optimizing conversion paths.

• Visual Design & Branding: Strong visual design skills and an understanding of how to apply brand identity consistently across digital touchpoints.

📝 Enhancement Note: The job description mentions "Product design experience: Knowledge in user research, stakeholder evaluation, UX/UI design, prototyping, and testing." and "Proven experience in creating interfaces and digital products. Portfolio demonstrating product design skills." The experience level is inferred as Mid-Senior (5-10 years) based on the "Senior" title and the expectation to "Drive the long term product strategy."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate End-to-End Design Process: Your portfolio must clearly showcase your involvement in the entire design lifecycle, from initial research and problem definition through to final design delivery and iteration.

• Showcase Strategic Impact: Include case studies that highlight how your design decisions contributed to achieving specific business objectives, improving user metrics (e.g., conversion rates, engagement, task completion), or solving complex user problems.

• Highlight UX/UI Design Skills: Present a diverse range of UI designs and UX flows, demonstrating your ability to create intuitive, visually appealing, and user-friendly interfaces for web and mobile platforms.

• Illustrate Prototyping & Testing: Provide examples of interactive prototypes you've created and describe your approach to user testing, including how feedback was incorporated into design iterations.

• Problem-Solving Case Studies: Feature at least one detailed case study that outlines a significant challenge you faced, your analytical approach to understanding it, the solutions you devised, and the measurable outcomes.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for mapping out user flows, identifying friction points, and designing optimized workflows that enhance efficiency and user satisfaction.

• Ideation & Conceptualization Methods: Demonstrate your techniques for brainstorming, sketching, and developing innovative design concepts, potentially including user story mapping or journey mapping exercises.

• Usability Testing & Iteration: Detail your methodologies for planning, conducting, and analyzing usability tests, and explain how you use this data to iterate and improve designs.

• Collaboration & Handoff: Be ready to explain how you collaborate with product managers and developers, and detail your process for design handoff to ensure accurate implementation.

📝 Enhancement Note: The explicit requirement for a "Portfolio demonstrating product design skills" necessitates a section detailing what constitutes a strong portfolio for a Senior Product Designer role, focusing on process, impact, and specific deliverables.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Product Designers in Brazil, with a fully remote arrangement, the estimated annual salary range is R$120,000 - R$180,000. This range accounts for the specified experience level (5-10 years) and the strategic nature of the role.

• Note: This is an estimated range. Actual compensation will be determined by the candidate's experience, skills, and alignment with the company's compensation philosophy, which aims for transparency.

Benefits:

• Financial:

  • Meal Voucher (R$800/month) or Food Voucher (R$800/month), with flexibility to split.
  • Transportation vouchers for office commute (if applicable).
  • Share options plan after 6 months of employment.
  • Referral bonus program (up to R$600 per referred candidate).
  • Payroll loan services available after 6 months.

• Work-Life Balance & Flexibility:

  • 100% Remote friendly work model within Brazil.
  • Standard working hours: Monday to Friday, 9 am to 6 pm.
  • Time bank for overtime hours, redeemable as time off.
  • Additional paid holiday on your birthday and work anniversary.
  • Generous special leave policies: 10 days for bereavement, 2 days for pet loss, 7 days for marriage, 1-month paternity leave, 6 months maternity leave.

• Health & Wellness:

  • Medical and Dental Assistance.
  • Group Life Insurance.
  • Access to iFeel app for emotional well-being support.
  • ApoioPass for professional support (psychological, legal, economic, social).
  • Gympass membership for the employee and 3 additional people.
  • Pet Plan for pet care.

• Professional Development: Working Hours:

• Standard working hours are Monday through Friday, from 9 am to 6 pm. The company offers a time bank system, allowing employees to bank overtime hours for future time off, promoting flexibility and work-life balance.

📝 Enhancement Note: The provided description includes detailed benefits. The salary range is an estimate based on typical market rates for a Senior Product Designer in Brazil with 5-10 years of experience, considering the remote nature of the role. The currency (R$) and specific amounts are derived from the text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (SaaS, Patient Marketplace)

Company Size: Over 2,500 employees globally. This large size suggests a well-established organization with structured processes, but the company emphasizes retaining a "startup-mindset."

Founded: 12 years ago (as Doctoralia, now Docplanner). This history indicates stability and proven market presence, combined with a drive for innovation and expansion.

Team Structure:

• Docplanner Tech: A significant division comprising over 400 individuals in Engineering, Data, and Product teams, responsible for building the core product across all international markets.

• Cross-Functional Teams: The role involves working within multidisciplinary teams, implying close collaboration with Product Managers, Developers, and potentially other designers and QA specialists.

• Reporting: While not explicitly stated, a Senior Product Designer typically reports to a Design Lead, Head of Product Design, or a Product Manager.

Methodology:

• Agile Development: Implied by the collaboration with development teams and the focus on iterative delivery.

• Data-Driven Decision Making: The emphasis on research, analysis, and monitoring product performance suggests a data-informed approach to design.

• User-Centric Design: A core tenet, evident in the focus on user research, usability testing, and improving the patient and doctor experience.

• Continuous Improvement: The role is expected to drive ongoing optimization of the product.

Company Website: https://docplanner.tech/ (for Tech division)

📝 Enhancement Note: The company description provides rich context. The "startup-mindset" alongside a large employee base suggests a dynamic environment where innovation is encouraged within a structured framework. The description of "Docplanner Tech" helps define the scope of the team.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor with Strategic Influence. This role sits at a senior level within the design function, expected to contribute not only to design execution but also to strategic product planning. The emphasis on influencing "long term product strategy" elevates this beyond a standard senior role.

Reporting Structure: Likely reports to a Product Design Manager, Head of Design, or a senior Product Manager. The role involves close collaboration with Product Managers and Engineering teams.

Operations Impact: The Senior Product Designer's impact is significant, directly shaping the user experience of Docplanner's marketplace and SaaS products. By improving usability, efficiency, and overall satisfaction for both patients and healthcare professionals, this role contributes directly to user acquisition, retention, market leadership, and the company's mission of making healthcare more human. Their strategic input influences the product's direction and long-term success.

Growth Opportunities:

• Leadership Track: Potential to move into a Lead Product Designer or Design Manager role, managing a team and overseeing design strategy for specific product areas.

• Specialization: Deepen expertise in specific areas such as UX research, interaction design, or design systems.

• Cross-Functional Mobility: Opportunities to move into Product Management roles given the strategic and collaborative nature of the position.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design team.

• Strategic Contribution: Continued involvement in high-level product strategy, potentially influencing product portfolio decisions.

📝 Enhancement Note: The "Senior" title and emphasis on "long term product strategy" imply significant growth potential beyond a typical senior role, including leadership and strategic influence.

🌐 Work Environment

Office Type: The company offers a flexible model: either fully remote within Brazil or a hybrid model with a hub in São Paulo (implied by the "hub in." text that was not fully provided, but commonly known for Docplanner's Brazil operations). The "100% remote friendly" aspect is a key differentiator.

Office Location(s): While the role is 100% remote friendly in Brazil, the company has a presence in São Paulo, which serves as a potential hub for hybrid arrangements or team gatherings.

Workspace Context:

• Remote Work Culture: Embraces a remote-first or remote-friendly approach, emphasizing work-life balance and flexibility. Documentation and asynchronous communication are likely key.

• Technology Enabled: As a tech company, expect access to modern collaboration tools and design software.

• Collaborative Atmosphere: Despite remote work, the culture promotes collaboration through multidisciplinary teams and a "startup-mindset," suggesting an environment that values teamwork and open communication.

Work Schedule:

• Standard working hours are Monday through Friday, 9 am to 6 pm.

• The "Time Bank" feature provides flexibility by allowing employees to bank overtime hours for future time off, supporting a healthy work-life balance.

📝 Enhancement Note: The description explicitly states "Remote or hybrid work model with our hub in." and "100% remote friendly." This indicates a flexible approach to work location. The "hub in." is incomplete but commonly refers to São Paulo for Docplanner in Brazil.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Presentation & Discussion: Expect to present your portfolio, walking through 1-2 key case studies. This stage will focus on your design process, problem-solving skills, strategic thinking, and collaboration abilities. Be prepared to discuss your role in each project.

• Technical/Design Challenge: A practical exercise or design challenge may be given to assess your skills in a specific area, such as problem-solving, ideation, or UI design within a given timeframe.

• Cross-Functional Interviews: Interviews with Product Managers, Developers, or other designers to evaluate your collaboration style, technical understanding, and cultural fit.

• Final Interview: Potentially with senior leadership (e.g., Head of Product, VP of Engineering) to discuss long-term strategy, cultural alignment, and overall fit for the company.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your skills in problem-solving, strategic thinking, and end-to-end product design for complex digital products.

• Focus on Process & Impact: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing, iteration), the challenges encountered, and the measurable business or user outcomes. Quantify results whenever possible.

• Highlight Strategic Contribution: Emphasize how your design decisions influenced product strategy and long-term vision, aligning with the role's requirement to drive strategy with product leadership.

• Showcase Design Tools & Techniques: Briefly mention the tools and methodologies used, but focus more on why you chose them and how they facilitated the design process and outcomes.

• Be Prepared for Questions: Anticipate questions about your design rationale, how you handle feedback, your collaboration style, and how you'd approach specific challenges at Docplanner.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the problem statement, target users, and business goals. Ask clarifying questions.

• Structure Your Approach: Outline your process clearly: problem definition, user research (even if hypothetical), ideation, concept development, solution design, and justification.

• Focus on Process Over Polish: For time-bound challenges, demonstrating a sound design process and logical decision-making is often more critical than a perfectly polished final output.

• Articulate Your Rationale: Be ready to explain why you made specific design choices, referencing user needs, business goals, and design principles.

• Consider Docplanner's Context: Research Docplanner's products, target audience (patients and doctors), and their mission to make healthcare more human. Tailor your approach to fit their ecosystem.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a Senior Product Designer role that emphasizes strategy and collaboration, requiring candidates to demonstrate not just execution but also foresight and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Proficiency in at least one is required).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello (Familiarity expected for cross-functional work).

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude, Hotjar (Understanding how to interpret and utilize data from these tools).

• Data Visualization: Tableau, Power BI (Not explicitly mentioned but beneficial for data-driven design).

CRM & Automation:

• CRM: Salesforce, HubSpot (Familiarity with how CRM data impacts user experience and product features).

• Automation Tools: Basic understanding of how automation impacts user workflows and efficiency in SaaS products.

Other Relevant Technologies:

• Web & Mobile Development Principles: Understanding of HTML, CSS, JavaScript, and native iOS/Android development frameworks to ensure design feasibility and effective communication with development teams.

📝 Enhancement Note: The job description explicitly lists "Figma, Sketch, Adobe XD, among others" as required design tools. Other tools are inferred based on the typical tech stack for a SaaS company with a large engineering and product team.

👥 Team Culture & Values

Operations Values:

• Making Healthcare More Human: A core mission that permeates all aspects of work, emphasizing empathy, user-centricity, and positive impact.

• Embrace Diversity & Inclusion: Docplanner actively promotes and embraces diversity, encouraging employees to be their authentic selves and ensuring equal opportunities.

• Startup-Mindset: Despite its size, the company fosters an agile, innovative, and proactive culture, encouraging initiative and creative problem-solving.

• Data-Driven & Efficient: Decisions are informed by data, and there's a strong emphasis on optimizing processes and user experiences for efficiency.

• Continuous Learning & Improvement: The culture encourages growth, learning, and adaptation to new technologies and methodologies.

Collaboration Style:

• Cross-Functional Integration: Works closely with Product Managers, Engineers, and other teams, fostering a collaborative environment where diverse perspectives are valued.

• Open Communication: Encourages open dialogue, feedback exchange, and transparent communication, especially important in a remote-friendly setting.

• Shared Ownership: Promotes a sense of shared responsibility for product success, encouraging proactive contributions and problem-solving across disciplines.

• Agile & Iterative: Embraces agile methodologies, valuing iterative development and continuous refinement based on feedback and data.

📝 Enhancement Note: The company description provides strong insights into their values, including "making the healthcare experience more human," embracing diversity, and maintaining a "startup-mindset." These are directly integrated into the "Operations Values" and "Collaboration Style" sections.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Execution: Effectively translating long-term strategy into actionable design sprints while managing competing priorities and evolving market needs.

• Designing for Diverse User Needs: Catering to the distinct needs and technical proficiencies of both patients and healthcare professionals across different markets.

• Maintaining Design Consistency: Ensuring a cohesive and intuitive user experience across the web platform, iOS, and Android applications, potentially while contributing to or leveraging a design system.

• Remote Collaboration Effectiveness: Maintaining strong communication, alignment, and team cohesion within a distributed and 100% remote-friendly environment.

• Navigating a Dynamic Healthcare Landscape: Adapting designs to the complexities and regulatory considerations within the healthcare technology sector.

Learning & Development Opportunities:

• Strategic Design Leadership: Opportunity to hone skills in product strategy, roadmap planning, and influencing senior stakeholders.

• Advanced UX/UI Techniques: Deepen expertise in areas like interaction design, accessibility, design systems, and user research methodologies through hands-on experience and company resources.

• Cross-Disciplinary Learning: Gain deeper insights into product management and software engineering through close collaboration.

• Industry Conferences & Training: Potential access to industry events, workshops, and online courses to stay abreast of design trends and best practices.

• Mentorship: Opportunities to be mentored by or mentor other designers and product professionals within Docplanner Tech.

📝 Enhancement Note: Challenges are derived from typical complexities of senior design roles in SaaS and healthcare tech, compounded by a remote environment. Growth opportunities are framed around the strategic nature of the role and the potential for leadership.

💡 Interview Preparation

Strategy Questions:

• "How would you approach driving the long-term product strategy for our patient marketplace, considering current market trends and competitive landscape?" (Prepare to discuss your framework for strategic design input, market analysis, and stakeholder alignment.)

• "Describe a time you identified a significant user pain point and how your design solution addressed it, leading to measurable improvements. What was your process?" (Focus on problem definition, user research, solution ideation, design execution, and quantifiable impact.)

Company & Culture Questions:

• "What interests you most about Docplanner's mission to make healthcare more human, and how does your design philosophy align with this?" (Research their mission, values, and recent product developments.)

• "How do you contribute to fostering a positive and inclusive team culture, especially in a remote environment?" (Highlight your collaborative style, communication approach, and commitment to diversity.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Outcome.

• Quantify Your Impact: Whenever possible, use data (e.g., "increased conversion by X%", "reduced task completion time by Y seconds", "improved user satisfaction scores by Z points") to demonstrate the value of your work.

• Emphasize Strategic Thinking: Clearly articulate how your design decisions aligned with or influenced the product's strategic goals.

• Showcase Your Process: Explain your thought process, design rationale, and how you incorporated research and feedback. Be ready to discuss trade-offs and compromises.

• Demonstrate Collaboration: Be prepared to talk about how you worked with product managers, engineers, and other stakeholders, and how you handled feedback.

📝 Enhancement Note: Interview questions are crafted to probe the strategic, problem-solving, and collaborative aspects highlighted in the job description, with specific advice on how to prepare for portfolio presentations and potential challenges.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application, including your resume and a link to your portfolio, through the provided application link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio contains 2-3 well-documented case studies that clearly illustrate your end-to-end design process, strategic contributions, user research methodologies, and measurable impact. Tailor the presentation to highlight how your skills align with Docplanner's mission and the specific requirements of this role.

• Resume Optimization: Update your resume to prominently feature keywords related to product design, UX/UI, user research, prototyping, Figma/Sketch/Adobe XD, SaaS, and experience driving product strategy. Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and strategic thinking. Prepare to discuss your portfolio case studies in detail and research Docplanner's products, mission, and values to demonstrate your genuine interest and cultural fit.

• Company Research: Thoroughly research Docplanner, their products (Doctoralia marketplace and SaaS), their target audience (patients and doctors), and their company culture. Understand their mission to "make healthcare more human" and consider how your design philosophy aligns with this goal.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.