Senior Product Designer (d/f/m)

📍 Job Overview

Job Title: Senior Product Designer (d/f/m)

Company: Adevinta (Kleinanzeigen)

Location: Berlin, Germany

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: December 17, 2025

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This Senior Product Designer role focuses on shaping the end-to-end user experience for a leading online classifieds marketplace, impacting millions of users daily.

• The position involves end-to-end product lifecycle ownership, from initial discovery and problem framing through to concept development, prototyping, delivery, and iterative optimization.

• Key responsibilities include collaborating closely with product managers, engineers, researchers, and data specialists to build intuitive, reliable, and safe user experiences for buying and selling.

• The role requires contributing to a strong, collaborative design culture, participating in design reviews, and fostering idea exchange within the broader Product Design team.

📝 Enhancement Note: While the input data indicated a "Product Designer" title, the detailed description and responsibilities strongly align with a Senior Product Designer role, demanding leadership in research, design strategy, and cross-functional collaboration. The mention of "Core domain" suggests a focus on fundamental platform features critical to user transactions.

📈 Primary Responsibilities

• Lead and actively participate in user research initiatives to uncover actionable insights that inform product strategy and identify meaningful opportunities.

• Develop and iterate on customer journeys, wireframes, prototypes, and high-fidelity UI designs to clearly define product direction and guide teams from problem identification to solution implementation.

• Utilize both qualitative and quantitative data to design for genuine user needs, continuously optimizing products based on user feedback, A/B testing results, and measurable business impact.

• Define and document clear, scalable, and accessible design patterns and components to ensure a consistent and cohesive user experience across the entire marketplace platform.

• Partner effectively with Product Managers, Engineers, Researchers, and Data Specialists throughout all product development phases: ideation, concepting, prototyping, testing, delivery, and ongoing iteration.

• Facilitate cross-functional workshops, conduct user interviews, execute usability tests, and synthesize findings into actionable design recommendations that drive product improvements.

• Champion user-centered design principles, ensuring that coherence, simplicity, safety, and accessibility remain paramount in all user experiences developed.

• Actively support and contribute to the development of a robust, collaborative, and feedback-driven design culture within the team and across the organization.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for leading research, design strategy, and cross-functional collaboration, going beyond basic UI design to encompass the entire product lifecycle and user problem-solving.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior-level design roles. Equivalent practical experience will also be considered.

Experience: Several years of dedicated experience as a Product Designer, UX/UI Designer, or Interaction Designer within an agile development environment is required.

Required Skills:

• Conceptual and Interaction Design: Proven ability to translate complex systems and user needs into simple, intuitive, and elegant interface designs.

• User Research & Usability Testing: Hands-on experience conducting user interviews, surveys, and usability tests, with a strong ability to synthesize findings into actionable design recommendations and hypotheses.

• Prototyping & Wireframing: Proficiency in creating low-fidelity wireframes and interactive prototypes to explore design concepts and gather early feedback.

• Visual Design & Design Systems: A keen eye for visual aesthetics and experience working with, contributing to, or building design systems to ensure consistency and scalability.

• Cross-Functional Collaboration: Demonstrated ability to partner effectively with Product Managers, Engineers, Researchers, and Data Scientists in an agile setting.

• User-Centered Design Advocacy: Strong ability to champion user needs and advocate for user-centered principles throughout the product development process.

• Agile Environment Experience: Proven track record of working successfully within agile methodologies and iterative development cycles.

• English & German Fluency: Professional fluency in both spoken and written English and German is essential for effective collaboration, user interviews, and team communication.

Preferred Skills:

• Experience contributing to or managing a design system.

• Familiarity with data analysis tools and techniques to inform design decisions.

• Experience designing for large-scale consumer marketplaces or e-commerce platforms.

• Knowledge of accessibility standards (WCAG) and best practices.

• Experience with remote or hybrid team collaboration tools and methodologies.

📝 Enhancement Note: The requirement for English and German fluency is critical for this role, given the user base and team composition. The "several years of experience" implies a need for demonstrated impact and leadership in previous roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of End-to-End Projects: Showcase 2-3 detailed case studies that illustrate your process from initial problem discovery, user research, ideation, design execution (wireframes, prototypes, UI), to final delivery and iteration.

• Problem Framing & User Research: Clearly articulate the user problem or business challenge, the research methodology used, and key insights derived.

• Design Process & Iteration: Demonstrate how you explored different design solutions, iterated based on feedback (user testing, stakeholder reviews), and the rationale behind your final design decisions.

• Impact & Outcomes: Quantify the impact of your designs using relevant metrics (e.g., conversion rates, user satisfaction, task completion times, reduction in support tickets) or qualitative evidence of success.

• Collaboration & Stakeholder Management: Highlight instances where you successfully collaborated with cross-functional teams (PMs, Engineers, Researchers) and managed stakeholder expectations.

Process Documentation:

• Emphasis on documenting design decisions, user flows, and interaction patterns to ensure clarity and consistency for development teams and future reference.

• Ability to articulate design rationale clearly, both in written documentation and verbal presentations, supporting the adoption of best practices and design system components.

📝 Enhancement Note: For a Senior Product Designer, the portfolio is paramount. It needs to demonstrate not just visual design skills but a strategic, research-driven approach to solving complex user problems and driving business outcomes within an agile, collaborative environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Berlin, Germany, with 5-10 years of experience, a competitive salary range is estimated between €70,000 and €95,000 annually. This range accounts for the cost of living in Berlin, the company's standing as part of Adevinta, and the senior nature of the role.

Benefits:

• Attractive Base Salary: Competitive compensation package.

• Short Term Incentive (STI) Plan: Participation in an annual bonus plan, rewarding individual and company performance.

• Work From Anywhere: Up to 20 days per year of flexibility to work remotely from anywhere with an internet connection.

• Employee Assistance Program (EAP): 24/7 confidential support for employees and their families, covering personal and professional challenges.

• Collaborative Environment: A supportive and team-oriented workplace culture that encourages growth and potential exploration.

• Locally Relevant Benefits: A range of additional benefits tailored to the German market and employee needs, which will be detailed during the application process.

Working Hours: The role is full-time, typically based on a standard 40-hour work week. While offering flexibility through the "Work From Anywhere" policy, core working hours will likely align with team collaboration needs, particularly for hybrid meetings and cross-functional syncs in the Berlin office.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Berlin. The "Work From Anywhere" policy is a significant perk, indicating a modern approach to work flexibility. The mention of "locally relevant benefits" suggests additional perks beyond the listed ones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Classifieds / Digital Marketplaces. Kleinanzeigen operates within the e-commerce and digital services sector, focusing on peer-to-peer and business-to-consumer classified advertisements, with a strong emphasis on sustainability and recommerce.

Company Size: Adevinta is a large global organization with a significant presence in numerous countries, employing thousands of people. Kleinanzeigen, as a major product within Adevinta, likely has a substantial dedicated team in Germany, fostering a culture that blends startup agility with corporate resources.

Founded: Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen and became part of Adevinta in June 2021, rebranding to Kleinanzeigen in May 2023. This history suggests an evolution from a traditional classifieds platform to a modern, user-centric digital marketplace.

Team Structure:

• The Product Design team is likely structured to support various product domains within Kleinanzeigen, with this role being part of the "Core domain" team.

• This core team focuses on the most central and frequently used aspects of the platform, implying close collaboration with product management, engineering, and research functions dedicated to these critical user journeys.

Methodology:

• User-Centricity: A strong emphasis on understanding and addressing user needs through research and data.

• Agile Development: Iterative product development cycles involving close collaboration between design, product, and engineering.

• Data-Informed Design: Utilizing analytics and user feedback to guide design decisions and measure impact.

• Sustainability Focus: Integrating principles of sustainable recommerce into the platform's design and user experience.

Company Website: https://www.adevinta.com/ and https://www.kleinanzeigen.de/

📝 Enhancement Note: Kleinanzeigen's focus on "recommerce" and sustainability is a unique cultural aspect that designers should be prepared to embrace and integrate into their work. The "Core domain" suggests this role is central to the platform's primary functions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy beyond junior or mid-level positions. It requires the ability to lead design initiatives, mentor junior designers, and influence product strategy. The role is expected to contribute significantly to the platform's core functionalities and user experience.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design within the Kleinanzeigen organization. They will work closely with Product Managers and Engineering Leads within the "Core domain" team, fostering a collaborative, cross-functional working relationship.

Operations Impact: The work of this designer directly impacts millions of users by shaping the core buying and selling experiences on Kleinanzeigen. Successful designs will lead to increased user engagement, higher transaction rates, improved user safety, and a more positive overall customer experience, contributing directly to the platform's market leadership and revenue generation.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design critiques, and potentially take on lead roles for specific product areas or features.

• Skill Specialization: Deepen expertise in areas such as user research methodologies, interaction design for complex systems, or contributing to large-scale design systems.

• Cross-Domain Experience: Potential to move into other product domains within Kleinanzeigen or Adevinta, broadening experience across different user needs and business challenges.

• Strategic Influence: Increased involvement in product strategy discussions, contributing design perspectives to long-term roadmap planning.

📝 Enhancement Note: The senior level implies expectations of leadership, mentorship, and strategic input, not just execution. Growth opportunities are likely tied to expanding influence and expertise within the design function and the broader product organization.

🌐 Work Environment

Office Type: The role is described as "hybrid," indicating a blend of remote work and in-office presence. The company offers a "Work From Anywhere" policy for up to 20 days per year, suggesting flexibility. However, regular presence at the Berlin-Charlottenburg office is expected for collaboration and team integration.

Office Location(s): The primary office location mentioned is Berlin-Charlottenburg, Germany. This location will serve as the hub for in-person collaboration, team meetings, and design reviews.

Workspace Context:

• Collaborative Hub: The Berlin office likely provides a dynamic environment designed for collaboration, with meeting rooms, brainstorming spaces, and areas for focused work.

• Technology & Tools: Access to standard design software, hardware, and communication tools necessary for a hybrid and remote-enabled workforce. The company likely provides the necessary infrastructure for effective design work.

• Team Interaction: Opportunities for frequent interaction with product managers, engineers, researchers, and fellow designers, both in person and remotely, fostering a strong team dynamic.

Work Schedule: A standard 40-hour work week is typical, but the hybrid model and "Work From Anywhere" policy offer significant flexibility. The emphasis will be on delivering results and collaborating effectively, rather than strict adherence to office hours, though core collaboration times will be essential.

📝 Enhancement Note: The hybrid nature of the role, combined with a significant "Work From Anywhere" allowance, points to a modern, flexible work culture that values results and collaboration over strict location-based presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Design Challenge: Candidates will typically present their portfolio, discussing key case studies and their design process. This may be followed by a design challenge (e.g., a take-home exercise or an in-session problem-solving task) to evaluate design thinking and execution skills.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, Researchers, and potentially other Designers to assess collaboration skills, technical understanding, and alignment with team dynamics.

• Final Interview: A discussion with senior leadership (e.g., Head of Design, Director of Product) to evaluate strategic thinking, leadership potential, and overall fit for the company culture.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, your process, and the measurable impact of your design solutions. Use data and user feedback to support your claims.

• Showcase Your Process: Detail your journey from discovery to delivery. Explain your rationale for design decisions, including research methods, iterative changes, and why certain solutions were chosen over others.

• Highlight Collaboration: Provide examples of how you worked with cross-functional teams, managed feedback, and contributed to a positive team dynamic.

• Tailor to the Role: Emphasize projects that align with the responsibilities of a Senior Product Designer in a marketplace context, showcasing your ability to handle complex user flows and user needs.

• Be Prepared for Questions: Anticipate questions about your design choices, problem-solving approach, and how you handle ambiguity or challenging feedback.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Kleinanzeigen and Adevinta to understand their market, user base, and potential challenges.

• Prioritize: Focus on demonstrating your core design process and problem-solving skills within the given time constraints. It's better to deeply explore a key aspect of the problem than superficially touch on many.

• Communicate Assumptions: Clearly state any assumptions you make during the challenge, as this demonstrates critical thinking.

• Structure Your Presentation: Organize your thoughts and deliverables logically for clear communication, whether it's a written document or a presentation.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, execution-oriented nature of this role. Candidates should prepare to articulate their decision-making process and demonstrate tangible results.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma (highly probable given industry trends and collaborative features), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Prototyping Tools: InVision, Principle, or built-in Figma/Sketch prototyping capabilities for interactive mockups.

• User Research & Testing Platforms: Tools for remote usability testing (e.g., UserTesting.com, Lookback), survey tools (e.g., SurveyMonkey, Typeform), and potentially session recording/analytics tools (e.g., Hotjar, FullStory).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and track key metrics.

• Data Visualization Tools: Tableau, Power BI, or internal dashboards for analyzing user data and presenting findings.

• A/B Testing Tools: Optimizely, VWO, or internal experimentation platforms to validate design hypotheses.

CRM & Automation:

• While not directly customer-facing for sales, understanding how design impacts user journeys within the platform is key. Familiarity with CRM concepts and how user data flows is beneficial.

• Collaboration & Project Management: Jira, Confluence, Slack, Asana for team communication, task management, and documentation.

📝 Enhancement Note: Figma is the de facto standard for collaborative design. Proficiency here is almost a given. Understanding how design integrates with analytics and A/B testing is crucial for a data-informed approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that the user's needs are at the forefront of all design decisions.

• Collaboration & Teamwork: Fostering an environment where cross-functional teams work together seamlessly, valuing open communication, feedback, and shared ownership.

• Impact & Results: Focusing on delivering designs that not only look good but also drive measurable business outcomes and improve the user experience.

• Sustainability & Recommerce: An underlying value of promoting sustainable practices through the platform, encouraging users to buy and sell second-hand items.

• Curiosity & Learning: Encouraging a culture of continuous learning, experimentation, and staying updated with design trends and technologies.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated members of product teams, working hand-in-hand with PMs, Engineers, and Researchers from ideation to launch.

• Feedback-Driven: An open culture of giving and receiving constructive feedback through design reviews, pair design sessions, and informal critiques.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings across the design team and wider organization.

📝 Enhancement Note: The emphasis on user-centricity, collaboration, and impact aligns with typical modern tech company values. The specific mention of sustainability as a core value is a differentiator for Kleinanzeigen.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of designing for millions of diverse users while meeting aggressive business objectives and platform growth targets.

• Scaling Design Systems: Ensuring design systems remain robust, scalable, and adoptable as the platform and its features continue to evolve.

• Maintaining Coherence in a Hybrid/Remote Environment: Effectively collaborating and maintaining design consistency across a distributed team and a hybrid work model.

• Driving Innovation in a Mature Market: Finding opportunities for significant innovation within a well-established classifieds marketplace category.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in areas like complex interaction design, service design, or advanced user research techniques.

• Industry Events & Training: Access to relevant industry conferences, workshops, and online courses to stay current with design trends and methodologies.

• Mentorship Programs: Potential for mentorship from senior designers or design leaders within Adevinta to guide career growth.

• Contribution to Design Strategy: Opportunity to influence the overall design strategy and direction of the Kleinanzeigen product.

📝 Enhancement Note: The challenges are typical for senior roles in established digital products, requiring strategic thinking and problem-solving skills. Growth opportunities are tied to deepening expertise and expanding influence within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant product design initiative from concept to launch. What was your process, what challenges did you face, and what was the outcome?" (Focus on end-to-end ownership, problem-solving, and impact).

• "How do you approach user research, and how do you translate research findings into actionable design decisions? Can you provide an example?" (Highlight user-centricity, research methodology, and data synthesis).

• "How do you collaborate with product managers and engineers? Describe a situation where you had to negotiate design decisions or technical constraints." (Assess cross-functional collaboration and pragmatism).

Company & Culture Questions:

• "What excites you about Kleinanzeigen and the classifieds market? How do you see design contributing to our mission of sustainability and recommerce?" (Research the company's mission and values).

• "How do you contribute to a positive and collaborative design culture? What's your approach to giving and receiving feedback?" (Highlight teamwork and communication skills).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your role, your process, the solution, and the results.

• Focus on "Why": Be prepared to explain the rationale behind every major design decision. Why this approach? Why this pattern? Why this color?

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) to illustrate your points. Walk through your interactive prototypes.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs. If direct metrics aren't available, use qualitative feedback or evidence of user satisfaction.

• Be Concise: Respect the allotted time. Practice your presentation to ensure it's engaging and covers the key points efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating senior-level thinking, leadership potential, and a strong understanding of the product design lifecycle within a collaborative, data-informed environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Adevinta careers portal.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 detailed case studies that showcase your end-to-end design process, problem-solving skills, and measurable impact, tailored to a marketplace context.

• Resume Optimization: Update your resume to highlight relevant experience, skills (e.g., user research, interaction design, design systems), and achievements that align with the job description's requirements, using keywords like "Product Designer," "UX/UI," "Agile," and "User Research."

• Interview Preparation: Practice articulating your design process, decision-making rationale, and collaboration experiences. Prepare to discuss your portfolio in detail and potentially tackle a design challenge.

• Company Research: Thoroughly research Kleinanzeigen and Adevinta, understanding their market position, user base, sustainability mission, and company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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