Senior Product Designer - CEG(Bangkok - Based, Relocation Provided)

📍 Job Overview

Job Title: Senior Product Designer - CEG Company: Agoda Location: Bangkok, Thailand Job Type: Full-Time Category: Product Design / User Experience (UX) Date Posted: December 08, 2025 Experience Level: 5-10 Years Remote Status: Hybrid (Relocation Provided)

🚀 Role Summary

• Drive the end-to-end product design process for the Customer Experience Group (CEG), focusing on enhancing guest booking experiences and resolving customer inquiries.
• Collaborate closely with product managers, engineers, researchers, and cross-functional partners to translate complex user needs into intuitive and effective digital solutions.
• Lead discovery phases, define product requirements, and iterate on designs based on user feedback and business objectives within a fast-paced, dynamic environment.
• Champion a customer-centric approach, ensuring seamless and satisfactory experiences that reflect Agoda's commitment to service excellence and operational efficiency.
• Act as a strategic leader, envisioning and implementing experiences that represent the optimal intersection of design, business, content, and technology.

📝 Enhancement Note: The role is specifically within the Customer Experience Group (CEG), which is Agoda's dedicated support team. This implies a strong focus on improving user interfaces and workflows related to customer support, booking inquiries, and partner interactions. The "Hybrid" work arrangement with relocation provided suggests a need for on-site collaboration in Bangkok, with potential for remote work flexibility.

📈 Primary Responsibilities

• Lead and actively participate in user research, discovery phases, and ideation workshops to identify user needs and define product requirements for CEG initiatives.
• Design sophisticated user flows, customer journeys, and interactive prototypes for web and mobile platforms, ensuring a cohesive and consistent user experience across Agoda's product family.
• Conduct user testing and hypothesis validation to gather actionable feedback, iterating on designs to meet both user needs and business objectives.
• Present design concepts, processes, and final solutions to peers, leadership, and stakeholders, effectively articulating design decisions and their rationale.
• Contribute to weekly design critiques, workshops, and team meetings, fostering a collaborative and feedback-driven design culture.
• Write and document design processes, detailing decisions, rationale, and trade-offs to ensure knowledge sharing and maintain design integrity.
• Act as a strategic leader within the CEG team, developing a vision for implementing customer-centric experiences that align design, business goals, content strategy, and technology capabilities.
• Collaborate with engineers to ensure high-fidelity designs are implemented accurately and efficiently, maintaining design quality throughout the development lifecycle.
• Continuously advocate for design best practices and contribute to the evolution of Agoda's design system and UX standards.

📝 Enhancement Note: The emphasis on "thinking and writing about your process and detailing your decisions" highlights the need for strong documentation and communication skills, crucial for collaboration in a cross-functional, geographically distributed company like Agoda. The CEG team's direct customer interaction means a strong focus on problem-solving and service-oriented design is paramount.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is typically expected for senior roles, or equivalent practical experience.

Experience: 5+ years of full-time experience as a UX/Interaction designer for digital or web-based products. In-house designer experience is highly preferred, demonstrating a track record of shipping successful products.

Required Skills:

• Proven expertise in UX and Interaction Design principles and methodologies.
• Strong experience in crafting sophisticated user flows, customer journeys, and wireframes.
• Proficiency in creating interactive prototypes using industry-standard tools (e.g., Figma, Sketch, Adobe XD).
• Demonstrated experience in conducting user research, usability testing, and synthesizing feedback into design decisions.
• Ability to think and design at a system level, understanding how individual components contribute to a larger ecosystem.
• Excellent communication, presentation, and storytelling skills, with the ability to articulate design rationale effectively.
• Strong collaboration and negotiation skills, with experience working effectively in cross-functional teams.
• Experience managing multiple priorities and delivering high-quality work in a fast-paced, dynamic environment.
• Ability to translate quantitative and qualitative insights into actionable design improvements.

Preferred Skills:

• Experience working within the travel or e-commerce industry.
• Familiarity with Agile development methodologies and working in a squad-based structure.
• Experience contributing to or maintaining a design system.
• A strong portfolio showcasing a range of digital product design work, with a focus on problem-solving and measurable impact.
• Ability to embrace ambiguity and demonstrate healthy curiosity in exploring new solutions.
• Experience in driving discovery and ideation workshops with cross-functional partners.

📝 Enhancement Note: The "5+ years of full-time experience" and the emphasis on "strategic leader" and "system level thinking" indicate a senior-level position requiring not just execution but also strategic input and mentorship capabilities. The preference for "in-house designer experience" suggests Agoda values candidates who understand the nuances of working within a product organization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant projects demonstrating end-to-end product design experience, from initial concept to final launch and iteration.
• Clearly articulate your role and contributions within each project, especially in team-based environments.
• For each project, detail the problem statement, your design process, key decisions made, and the rationale behind them.
• Include examples of user research, wireframing, prototyping, user testing, and visual design.
• Demonstrate how you translated user insights and business requirements into effective design solutions.
• Highlight projects where you demonstrated strategic thinking, system-level design, and cross-functional collaboration.

Process Documentation:

• Be prepared to discuss your design process in detail, including how you approach discovery, ideation, iteration, and validation.
• Showcase examples of how you've documented your design decisions, user flows, and system components.
• Ability to articulate how you ensure cohesion and consistency in UX design across a growing family of products or features.
• Demonstrate experience in balancing user needs with business objectives and technical constraints.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio should not just showcase finished interfaces but also the strategic thinking and problem-solving process behind them. Emphasis on system-level design and the ability to articulate complex decisions is critical. The CEG team's nature means examples of improving customer support workflows or resolving user pain points are highly relevant.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Bangkok, Thailand, with 5-10 years of experience, the estimated annual salary range is approximately 1,600,000 THB to 2,500,000 THB (USD $44,000 - $68,000). This range can vary based on specific skills, experience, and the outcome of the interview process.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance, including medical, dental, and vision coverage.
• Relocation assistance package for international candidates, covering moving expenses and initial accommodation support.
• Generous paid time off (PTO) and public holidays, in line with Thai labor laws and company policy.
• Opportunities for professional development, including training, workshops, and conference attendance.
• Access to Agoda's extensive travel benefits and discounts.
• Contribution to provident fund (Thai retirement savings scheme).
• Potential for equity or stock options, depending on role and tenure.
• Regular team-building activities and social events.

Working Hours: The standard working hours are approximately 40 hours per week, typically Monday to Friday. While a hybrid model is in place, specific on-site days will be determined by team needs and management. Flexibility may be offered based on project demands and individual performance.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for senior design roles in major Southeast Asian tech hubs like Bangkok, considering the cost of living and Agoda's position as a prominent tech company. The relocation package is a significant benefit for international candidates, highlighting Agoda's commitment to attracting global talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / E-commerce / Technology. Agoda operates in a highly competitive global market, leveraging technology and data to provide booking solutions for hotels, flights, and experiences.

Company Size: Over 7,000 employees worldwide, indicating a large, established organization with diverse opportunities and resources.

Founded: 2005. Agoda has grown significantly since its inception, becoming a major player in the online travel sector and a part of Booking Holdings. This history suggests a culture of innovation, rapid growth, and adaptability.

Team Structure:

• The Product Designer will be part of the Customer Experience Group (CEG) team, which is Agoda's primary customer and partner support division.
• The CEG team is unique as it directly interacts with customers, making it a crucial touchpoint for service and operational improvement.
• Designers typically work within product squads, which are cross-functional teams comprising Product Managers, Engineers, Researchers, and Designers, focused on specific product areas or user segments.
• Reporting structure likely involves a Lead Product Designer or Design Manager within the CEG or broader Product organization.

Methodology:

• Data and technology are central to Agoda's culture, driving curiosity and innovation. Expect a data-driven approach to design, with emphasis on A/B testing, user analytics, and performance metrics.
• Agile methodologies are likely employed, with iterative development cycles and close collaboration between design, engineering, and product management.
• A strong focus on customer-centricity, aiming to create seamless and delightful user experiences.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's emphasis on "data and technology," "curiosity and innovation," and "connecting people to destinations and experiences" shapes its operational culture. The CEG team's direct customer interaction means the culture likely values problem-solving, efficiency, and empathy in design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy, strategic thinking, and potential mentorship responsibilities. The designer is expected to lead significant product initiatives, influence design direction, and contribute to the overall product strategy, particularly within the CEG context.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Product Design within the CEG or a related product division. They will also work closely with Product Managers and Engineering Leads within their assigned squad.

Operations Impact: The Senior Product Designer in the CEG team will have a direct impact on customer satisfaction, operational efficiency of the support team, and the overall guest experience. By improving the tools and interfaces used by customers and support agents, they can reduce friction, increase resolution rates, and enhance brand loyalty. Their work will directly contribute to Agoda's core mission of making travel easy and accessible.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers, lead design initiatives within the CEG, and contribute to the growth of Agoda's design practice.
• Specialization: Deepen expertise in travel tech, customer support platforms, or complex user journey design within a global e-commerce context.
• Cross-functional Advancement: Potential to move into Product Management, Design Leadership, or other strategic roles within Agoda, leveraging their deep understanding of user needs and business drivers.
• Skill Development: Continuous learning through internal workshops, external training, access to industry conferences, and exposure to cutting-edge design and technology trends.

📝 Enhancement Note: The "Senior" title implies more than just execution; it suggests a need for strategic vision, problem-solving leadership, and potentially mentoring. The CEG context means growth opportunities might also involve improving operational workflows that impact thousands of daily customer interactions.

🌐 Work Environment

Office Type: Agoda operates with a hybrid work model. While specific details for the Bangkok office are not provided, it's typical for large tech companies to offer modern, collaborative office spaces designed to foster teamwork and innovation. This would include meeting rooms, co-working areas, and potentially quiet zones.

Office Location(s): The primary work location is Bangkok, Thailand. Agoda has a significant presence in Bangkok, which serves as a major hub for its operations.

Workspace Context:

• Collaborative Environment: Expect an environment that encourages close collaboration with product managers, engineers, researchers, and other designers within the CEG and broader product teams.
• Tools and Technology: Access to industry-standard design and collaboration tools (e.g., Figma, Jira, Confluence) will be provided. The environment is likely technologically advanced, supporting data-driven decision-making.
• Team Interaction: Regular opportunities for in-person and remote interaction with team members through stand-ups, design critiques, workshops, and cross-functional meetings.

Work Schedule: The hybrid work schedule will likely involve a mix of on-site days in the Bangkok office and remote work. Specific days in the office will be coordinated with the team to maximize collaboration and ensure operational needs are met, particularly for the CEG team's user-facing responsibilities.

📝 Enhancement Note: The "Hybrid" nature of the role, coupled with relocation, suggests the company values in-person collaboration for critical team functions while offering flexibility. The Bangkok office is likely a vibrant, international workspace reflecting Agoda's global team composition.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio, assessing your experience against the role requirements.
• Hiring Manager/Lead Interview: A discussion with the hiring manager or lead designer to delve into your background, experience, and alignment with the team's needs. This stage often includes an overview of the CEG team's mission.
• Design Challenge/Case Study Presentation: You may be asked to complete a take-home design challenge or present a detailed case study from your portfolio. This assesses your design process, problem-solving skills, and ability to articulate your work. Focus on how you'd improve a specific customer support or booking-related flow.
• Team/Cross-functional Interviews: Meetings with your potential peers (other designers, engineers, product managers) to evaluate your collaboration style, communication skills, and cultural fit. Expect questions about handling ambiguity and feedback.
• Final Interview: Potentially with a senior leader or VP to discuss strategic vision, leadership potential, and overall fit within Agoda's culture.

Portfolio Review Tips:

• CEG Focus: Tailor your portfolio presentation to highlight projects relevant to customer experience, support, or complex user journeys within a digital product context. Showcase how you've solved user problems and driven business outcomes.
• Process Over Polish: While polished visuals are important, emphasize your thought process, decision-making, and how you used data and user feedback to arrive at your solutions.
• Quantify Impact: Where possible, include metrics that demonstrate the success of your designs (e.g., improved conversion rates, reduced support tickets, increased user satisfaction).
• Strategic Vision: For a senior role, articulate your understanding of the broader product strategy and how your design contributions align with it.

Challenge Preparation:

• Understand the CEG Context: Research Agoda's Customer Experience Group and typical challenges in customer support and booking assistance.
• Focus on User Pain Points: Identify common pain points in online travel bookings or customer support interactions and prepare to propose user-centric solutions.
• Data-Informed Design: Be ready to discuss how you would use data (quantitative and qualitative) to inform your design decisions for any given challenge.
• Systemic Thinking: Consider how your proposed solution fits within Agoda's existing product ecosystem and design system.

📝 Enhancement Note: The interview process for a Senior Product Designer at a company like Agoda will be rigorous, focusing not just on design execution but also on strategic thinking, collaboration, and the ability to drive impact within a specific business unit like CEG.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely as industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• User Research & Testing: Tools like UserTesting.com, Maze, Lookback, or internal platforms for conducting usability studies and gathering feedback.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello for tracking tasks, managing project workflows, and documenting.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and track key metrics.
• Data Visualization: Tools like Tableau, Power BI, or internal dashboards for analyzing user data and presenting insights.

CRM & Automation:

• While not directly a designer's primary tool, familiarity with CRM systems (e.g., Salesforce) and customer support platforms (e.g., Zendesk) may be beneficial given the CEG context, as it informs the user experience of support agents and customers.
• Understanding of how design impacts automated workflows and customer communication systems.

📝 Enhancement Note: Proficiency in modern design tools like Figma is crucial. The role's context within CEG means an understanding of how design interacts with support systems and data analytics platforms is highly advantageous.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the customer, ensuring their journey is as smooth and enjoyable as possible, especially when needing support.
• Data-Driven Innovation: Utilizing data and insights to fuel curiosity, drive design decisions, and foster continuous improvement in products and processes.
• Collaboration & Teamwork: Valuing cross-functional partnerships, open communication, and shared ownership of goals, particularly within product squads.
• Integrity & Quality: Upholding high standards in design execution, user experience, and business practices, ensuring trustworthiness and reliability.
• Optimism & Motivation: Maintaining a positive outlook and a proactive, can-do attitude, especially when tackling complex challenges in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers, Engineers, and Researchers, contributing to a shared understanding of user needs and product goals.
• Constructive Feedback: A culture of providing and receiving feedback with kindness and candor, fostering continuous learning and design refinement.
• Knowledge Sharing: Active participation in design critiques, workshops, and documentation to share learnings and best practices across the design team and beyond.

📝 Enhancement Note: Agoda's stated values (motivation, optimism, quality, integrity) are directly applicable here. For a Senior Product Designer in CEG, these translate to a proactive approach to solving user issues, a commitment to high-quality, user-friendly solutions, and collaborative spirit with both internal teams and external customers.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the complexities of designing for both customer satisfaction and Agoda's business objectives, particularly within the support function where efficiency and resolution rates are key.
• Systemic Design Complexity: Ensuring design consistency and cohesion across a diverse and growing product ecosystem, while also addressing the unique needs of the CEG.
• Ambiguity and Fast Pace: Thriving in a dynamic environment where priorities can shift, requiring adaptability and resilience.
• Global User Base: Designing for a diverse global audience with varying cultural nuances, technical capabilities, and language requirements.

Learning & Development Opportunities:

• Advanced UX Skills: Opportunity to hone skills in complex journey mapping, service design, and user research methodologies applied to critical customer touchpoints.
• Industry Exposure: Deepen understanding of the online travel industry, e-commerce best practices, and the operational intricacies of a global travel platform.
• Leadership Development: Gain experience in mentoring junior designers, leading design initiatives, and influencing product strategy within a major tech company.
• Cross-Disciplinary Learning: Work closely with data scientists, engineers, and product strategists, gaining insights into different functional areas.

📝 Enhancement Note: The CEG context presents unique challenges related to service design and operational efficiency, offering significant growth opportunities in a specialized area of product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements or user needs. How did you approach it, and what was the outcome?" (Focus on negotiation, compromise, and user advocacy.)
• "How do you approach designing for a global audience with diverse cultural backgrounds and technical literacy?" (Highlight your research methods and considerations for localization/accessibility.)
• "Walk us through a complex user journey you've designed. What were the key decision points, and how did you ensure a seamless experience?" (Emphasize your process, user-centricity, and systemic thinking.)
• "How do you incorporate data and user feedback into your design process, especially when facing ambiguity?" (Showcase your analytical skills and iterative approach.)

Company & Culture Questions:

• "What excites you about Agoda and the travel industry?" (Research Agoda's mission, values, and recent news.)
• "How do you contribute to a positive and collaborative team environment?" (Provide examples of your teamwork and communication style.)
• "Describe your approach to giving and receiving design feedback." (Emphasize kindness, candor, and a growth mindset.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation as a narrative, walking the interviewers through the problem, your process, your solutions, and the impact.
• Focus on CEG Relevance: If possible, select projects that demonstrate your ability to solve user problems within a customer support, booking, or service context.
• Showcase Systems Thinking: Clearly articulate how your designs fit into a larger product ecosystem and maintain consistency.
• Be Prepared for Deep Dives: Expect detailed questions about your design decisions, the trade-offs you made, and the rationale behind them.

📝 Enhancement Note: For a Senior Product Designer role, interviewers will be looking for strategic thinking, strong communication, and a deep understanding of the design process beyond just UI execution. The CEG context means demonstrating empathy and problem-solving for customer-facing issues is key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Agoda Careers page.
• Portfolio Customization: Curate your portfolio to highlight projects demonstrating end-to-end product design, user research, and strategic thinking. Prioritize examples relevant to customer experience, complex user journeys, or problem-solving within digital products.
• Resume Optimization: Tailor your resume to emphasize your 5+ years of UX/Interaction Design experience, specific achievements, and proficiency with relevant design tools and methodologies. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, key decisions, and project outcomes. Prepare to discuss your approach to user research, collaboration, and handling ambiguity. Rehearse presenting a selected portfolio case study.
• Company Research: Familiarize yourself with Agoda's mission, values, products, and the specific role of the Customer Experience Group (CEG). Understand their approach to design and technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.