Senior Product Designer - B2C

📍 Job Overview

Job Title: Senior Product Designer - B2C

Company: The Fork

Location: Milan, Italy

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: March 26, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the envisioning and creation of inspiring, refined, and magical user experiences for The Fork's B2C platform, impacting millions of diners across Europe.

• Translate complex user needs and business opportunities into intuitive, accessible, and easy-to-use product solutions, with a strong emphasis on user-centric design principles.

• Collaborate closely with Product Managers, Developers, UX Researchers, and other Product Designers to define and execute a cohesive product strategy that aligns with business objectives and market evolution.

• Contribute significantly to the evolution and maintenance of The Fork's design system and documentation, ensuring consistency and best practices across the product.

• Act as a bridge between design and development through a solid understanding of front-end development, facilitating seamless implementation of design visions.

📝 Enhancement Note: While the role is "Product Designer," the emphasis on "transforming opportunities into intuitive, accessible and easy-to-use experiences," "bridging design and development," "collaborating with Product Managers, Developers," and "defining the best product strategy" positions this role as a critical contributor to the Go-To-Market (GTM) operations. Effective product design directly impacts user adoption, conversion rates, and overall customer satisfaction, which are key GTM metrics. The role also requires a strong understanding of user research, which is foundational for GTM strategy development.

📈 Primary Responsibilities

• Explore and validate user problems and business opportunities, leading to innovative and effective product solutions that enhance the dining experience for The Fork's B2C users.

• Champion a user-centric design mindset, grounding design decisions in factual insights derived from user research and data analysis.

• Lead the design process for new features and product improvements, from ideation and wireframing to high-fidelity prototyping and user testing.

• Facilitate and manage user research activities, in collaboration with the UX Research team, to gather insights for user typologies, journey maps, and usability tests.

• Engage in constructive debate and collaboration with Product Managers, Engineers, and fellow Designers to challenge assumptions and refine the product strategy for maximum impact.

• Contribute to the development and refinement of The Fork's design system, ensuring scalability, consistency, and adherence to accessibility standards.

• Present design concepts and rationale clearly and engagingly to cross-functional teams and stakeholders, advocating for user needs and design quality.

• Proactively identify opportunities to improve design consistency, efficiency, and best practices within the product design team.

• Work closely with front-end developers to ensure the accurate and high-quality implementation of designs, providing clear specifications and support.

• Maintain a deep understanding of the evolving product, market landscape, and consumer needs to ensure designs remain relevant and impactful.

📝 Enhancement Note: The responsibilities indicate a blend of strategic design thinking and tactical execution, common in senior roles that bridge product development with GTM goals. The emphasis on "exploring and discovering the right problems to solve," "defining the best product strategy," and "innovative experiences" highlights the strategic contribution to market positioning and user acquisition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for Senior Product Designer roles. Equivalent practical experience will also be strongly considered.

Experience: Approximately 6+ years of professional experience working as a Product Designer, with a demonstrated track record of designing and shipping successful B2C digital products. Experience in a fast-paced, collaborative, and international team environment is highly valued.

Required Skills:

• Proficiency with Figma: Advanced skills in Figma for wireframing, prototyping, and high-fidelity design.

• User-Centric Design: Deep understanding and practical application of user-centered design methodologies.

• User Research: Experience in conducting and utilizing user research, including user journey mapping, usability testing, and persona development.

• Communication: Exceptional verbal and written communication skills, with the ability to present complex ideas clearly, influence stakeholders, and build strong relationships.

• Quality Focus: A keen eye for detail, with a commitment to clarity, interaction quality, accessibility fundamentals (WCAG standards), and visual consistency.

• Learning Mindset: A proactive approach to continuous learning, questioning existing methods, and adapting to new technologies and user behaviors.

• Results-Oriented: Proven ability to drive continuous improvements and deliver measurable positive impacts on product performance and user engagement.

• Teamwork & Collaboration: Demonstrated ability to collaborate effectively with diverse teams, value different perspectives, and achieve collective success.

• Stakeholder Management: Experience working with and influencing various stakeholders, including Product Managers, Engineers, UX Researchers, Marketers, and QA specialists.

• Critical Thinking: Ability to analyze complex problems, identify root causes, and develop well-reasoned solutions.

• Customer Experience Obsession: A genuine passion for creating outstanding customer experiences.

Preferred Skills:

• Front-end Development Understanding: Familiarity with front-end development concepts (HTML, CSS, JavaScript) to effectively bridge design and development.

• Design System Contribution: Experience in creating, maintaining, or contributing to design systems.

• Experience in the Food/Hospitality Industry: Prior experience within the restaurant or hospitality sector, or with booking platforms.

• International Product Experience: Experience designing for diverse international markets.

📝 Enhancement Note: The emphasis on "Results-oriented," "Stakeholder Management," and "Customer Experience Obsession" directly ties into GTM success metrics and operational efficiency. A strong understanding of front-end development is crucial for efficient product deployment, a core GTM operations concern.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio showcasing a minimum of 6+ years of product design experience, with a focus on B2C applications.

• Detailed case studies demonstrating your process from problem identification through to solution implementation and impact.

• Clear articulation of your role in each project, the challenges faced, your design decisions, and the outcomes achieved.

• Examples of how you've applied user research to inform design solutions and improve user experience.

• Prototypes or interactive examples that highlight your interaction design skills and attention to detail.

• Evidence of your ability to work with and contribute to design systems and style guides.

Process Documentation:

• Case studies should clearly outline the design process followed, including:
  • Discovery & Research: How problems were identified, user needs understood, and insights gathered.
  • Ideation & Design: Exploration of concepts, wireframing, prototyping, and iterative design stages.
  • Validation & Testing: How designs were tested with users, and feedback incorporated.
  • Implementation & Handoff: Collaboration with development teams and ensuring design fidelity.
  • Impact & Iteration: Measurement of design success through key metrics and any subsequent iterations.

📝 Enhancement Note: A strong portfolio is paramount for this role, as it directly demonstrates the candidate's ability to execute on core responsibilities that impact GTM success. The "Process Documentation" section emphasizes the need for candidates to showcase structured problem-solving and data-driven decision-making, crucial for operations roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Milan with 6+ years of experience, the estimated salary range is €50,000 - €70,000 annually. This range can vary based on the candidate's specific experience, skills, and the final negotiation.

Benefits:

• Permanent Contract: A stable employment contract.

• Competitive Fixed Salary and Bonus: Performance-based incentives to reward contributions.

• Flexible Working Environment: Hybrid model with 2 days of home office per week.

• Additional Remote Flexibility: Up to 4 additional weeks of fully remote work during summer and December.

• Lunch Vouchers: Provided for each working day, encouraging exploration of local restaurants.

• International Teams & Multicultural Environment: Opportunity to work with and learn from colleagues across 10 European offices.

• Highly Inclusive Working Environment: Commitment to diversity and a people-first culture.

• Lifestyle Benefits: Reimbursement for expenses related to physical activities, leisure, family support, and travel.

• Continuous Learning & Development: Access to programs for skill enhancement and career growth.

• Calm App Subscription: Free access for mental well-being and resilience building.

• Dedicated Parental & Caregiver Leave: 12 weeks fully paid leave for new parents and caregivers.

• Health Insurance: Fully covered by the company.

• Life & Disability Insurance: Provided at no cost to the employee.

• Welfare Allowance: Support for school costs, elderly care, babysitting, transportation, and leisure.

• Amazing Offices: Well-equipped workspaces with dining, coffee points, and leisure areas.

• Team Building Events: Opportunities for team bonding and networking.

Working Hours: Standard full-time working hours are assumed to be approximately 40 hours per week, with flexibility offered through the hybrid model and additional remote work options.

📝 Enhancement Note: The benefits package indicates a strong focus on employee well-being and work-life balance, which can contribute to higher retention rates and productivity, indirectly supporting GTM operations. The salary estimate is based on typical compensation for senior design roles in Milan, considering the company's industry and size.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Fork operates within the dynamic Food & Beverage and Technology sectors, specifically as a leading restaurant booking platform in Europe. It is part of the Tripadvisor Group, placing it within a larger ecosystem focused on travel and dining experiences. This industry context means a constant need for innovation, user engagement, and seamless operational delivery to maintain a competitive edge.

Company Size: The Fork is part of the Tripadvisor Group, suggesting a large, established organization with a significant global presence. The Fork itself likely employs a substantial number of individuals across its European operations, fostering an environment where both structured processes and agile innovation can thrive. This size offers stability and resources while encouraging a people-first, growth-oriented culture.

Founded: While the founding date of The Fork isn't explicitly stated, its establishment as a leading platform implies a history of growth and adaptation within the digital booking space. Being part of Tripadvisor means it benefits from a well-established brand and a robust operational framework.

Team Structure:

• Product Design Team: Likely composed of Product Designers, UX Researchers, and potentially UI Designers, working collaboratively. This team will report into a Product or Design leadership role.

• Cross-functional Collaboration: The Senior Product Designer will work extensively with Product Managers (defining strategy and roadmap), Engineers (implementation), Marketing (product positioning and campaigns), and QA Specialists (ensuring product quality).

• International Teams: The role explicitly mentions interacting with international colleagues, indicating a distributed team structure and the need for strong remote collaboration skills.

Methodology:

• User-Centric Approach: The company emphasizes understanding and serving its users (diners and restaurants) through data-driven insights and user research.

• Agile Development: The need for constant evolution and adaptation suggests an agile or iterative product development process.

• Data-Informed Decisions: Insights from user research and product performance metrics are expected to guide design and strategy.

• Design System Utilization: Contribution to and adherence to a design system promotes efficiency, consistency, and scalability.

Company Website: https://www.thefork.com/ and https://www.careers.thefork.com/

📝 Enhancement Note: The company's position as a leader in the restaurant booking space, coupled with its affiliation with Tripadvisor, implies a strong focus on user acquisition, retention, and operational efficiency to drive revenue and market share, all critical GTM concerns.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," indicating a mid-to-senior career stage. It requires a blend of strong individual contribution, strategic thinking, and the ability to mentor or guide less experienced designers. The scope includes influencing product strategy and contributing to foundational design elements like the design system.

Reporting Structure: The Senior Product Designer will likely report to a Lead Product Designer, Head of Design, or a Director of Product. They will collaborate closely with Product Managers, Engineering Leads, and UX Researchers, forming a core product development triad.

Operations Impact: The design of user experiences directly influences key GTM metrics such as user acquisition (attractiveness of the platform), conversion rates (ease of booking), user retention (satisfaction and engagement), and brand perception. Effective product design is a critical component of a successful GTM strategy by ensuring the product meets market needs and delights customers.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer, Design Manager, or Head of Product roles, managing teams and setting design vision.

• Specialization: Opportunity to deepen expertise in specific areas like user research, interaction design, or design systems.

• Cross-functional Advancement: Potential to move into Product Management or other strategic roles within the company by leveraging deep product understanding.

• Mentorship: Opportunities to mentor junior designers, contributing to team growth and skill development.

• Industry Exposure: Working within the Tripadvisor Group provides exposure to a broad range of products and operational strategies in the travel and dining sectors.

📝 Enhancement Note: The growth opportunities highlight how a senior design role can be a stepping stone into broader operational leadership, particularly in areas focused on customer acquisition and product-market fit, which are central to GTM.

🌐 Work Environment

Office Type: The Fork offers "Amazing offices with dining, coffee points and leisure areas," suggesting a modern, collaborative, and amenity-rich workspace designed to foster creativity and employee well-being.

Office Location(s): The primary location for this role is Milan, Italy. The company also operates across 10 offices in Europe, indicating a potentially distributed or international team dynamic even within the Milan office.

Workspace Context:

• Collaborative Environment: The office design and emphasis on "better together" values suggest an environment that encourages interaction, brainstorming, and cross-functional teamwork.

• Tools & Technology: Employees will have access to the necessary tools and technology, including Figma and other design/collaboration software, supported by a robust IT infrastructure.

• Team Interaction: Opportunities for frequent interaction with design colleagues, product managers, engineers, and other stakeholders, both in person and remotely.

Work Schedule: The role operates on a full-time basis with a hybrid work model (3 days in office, 2 days remote) and additional flexibility for remote work. This structure aims to balance focused work with team collaboration and personal flexibility, supporting efficient execution of design tasks and participation in operational activities.

📝 Enhancement Note: The hybrid work model and emphasis on collaboration are key aspects of modern GTM operations, aiming to balance individual productivity with team synergy and efficient communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will assess applications based on resume and portfolio relevance.

• Portfolio Presentation & Interview: A key stage where candidates present their portfolio, discussing case studies, design process, and impact. This will be followed by in-depth questions about their experience, problem-solving skills, and approach to collaboration.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess technical skills, collaboration style, and cultural fit.

• Hiring Manager Interview: Final interview to discuss role expectations, career growth, and team dynamics.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Clearly articulate your thought process, research methods, and decision-making rationale for each case study.

• Quantify Impact: Whenever possible, include metrics demonstrating the positive outcomes of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

• Highlight Collaboration: Provide examples of how you worked with cross-functional teams, managed feedback, and resolved design challenges.

• Tailor to B2C & The Fork: Emphasize projects that are relevant to B2C platforms, user engagement, and ideally, the hospitality or booking industry. Show an understanding of The Fork's mission and user base.

• Accessibility First: Dedicate a section or specific examples to how you incorporate accessibility principles into your designs.

• Conciseness and Clarity: Present your work in a well-organized, easy-to-navigate format. Be prepared to walk through your portfolio efficiently.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design challenge (e.g., redesigning a feature, solving a specific user problem) that may be assigned as homework or conducted during an interview. Focus on demonstrating your end-to-end design process.

• Stakeholder Scenarios: Anticipate questions about how you would handle conflicting feedback from stakeholders or prioritize competing design requirements.

• System Thinking: Be ready to discuss how your designs fit into the larger product ecosystem, considering technical constraints and business goals.

📝 Enhancement Note: The emphasis on portfolio presentation, quantifying impact, and demonstrating collaboration is directly relevant to assessing a candidate's ability to contribute to GTM operations. The interview process is designed to evaluate not just design skills but also strategic thinking and operational effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, essential for this role. Proficiency in its advanced features for complex interface design, component creation, and collaboration is expected.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision, Adobe XD, or Principle might be beneficial for specific types of interaction design.

• User Research Platforms: Experience with tools like UserTesting.com, Lookback, Maze, or similar platforms for conducting remote user research and gathering feedback.

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, or Mixpanel to understand user behavior, track key metrics, and measure the impact of design decisions.

• Data Visualization Tools: Basic understanding of how data is presented in dashboards (e.g., Tableau, Looker) can help designers understand performance trends.

CRM & Automation:

• While not directly a design tool, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms influence customer journeys can provide valuable context for B2C product design.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. Understanding analytics tools is crucial for measuring the GTM impact of design decisions and iterating effectively.

👥 Team Culture & Values

Operations Values:

• Respect: Valuing diverse perspectives and fostering an inclusive environment where everyone feels heard and respected.

• Ownership: Taking responsibility for your work, from ideation to execution, and driving projects to successful completion.

• Growth: Continuously seeking opportunities to learn, develop new skills, and challenge yourself, both personally and professionally.

• Better Together: Emphasizing collaboration, teamwork, and mutual support to achieve collective goals and create exceptional experiences.

• Passion for Food & Restaurants: A genuine appreciation for the restaurant industry and the dining experience, driving a desire to create meaningful products for users.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product Managers, Engineers, and Marketers to ensure alignment and shared understanding of goals and product vision.

• Open Communication: Fostering an environment of open dialogue, constructive feedback, and transparent information sharing.

• Iterative Process: Embracing an iterative design approach, open to feedback and willing to refine designs based on new insights and performance data.

• Knowledge Sharing: Contributing to the team's collective knowledge by sharing best practices, learnings, and insights.

📝 Enhancement Note: The company values directly align with a productive GTM operations environment, emphasizing collaboration, accountability, and continuous improvement, all critical for successful product launches and ongoing optimization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the tension between delivering an optimal user experience and meeting business objectives and technical constraints.

• Evolving Market Dynamics: Staying ahead of trends in the competitive online booking and restaurant technology space, requiring continuous adaptation of design strategies.

• Internationalization: Designing for a diverse European user base with varying cultural nuances, language preferences, and user behaviors.

• Maintaining Design Consistency: Ensuring a cohesive and high-quality user experience across an evolving platform with multiple features and touchpoints.

• Driving Adoption of New Features: Designing intuitive and compelling user journeys that encourage users to adopt and benefit from new product functionalities.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in interaction design, information architecture, and user research methodologies.

• Product Strategy Influence: Gaining experience in shaping product roadmaps and contributing to strategic business decisions.

• Cross-functional Expertise: Developing a stronger understanding of engineering constraints, marketing strategies, and business operations.

• Leadership and Mentorship: Opportunities to lead design initiatives and mentor junior team members.

• Industry Insights: Staying abreast of innovations in UX/UI design, B2C platforms, and the restaurant technology sector.

📝 Enhancement Note: The challenges presented are common in GTM roles where product design must directly support business growth and user acquisition, requiring strategic problem-solving and continuous adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting feedback from Product Management and Engineering. How did you resolve it?" (Focus on collaboration, negotiation, and user advocacy).

• "Walk us through a complex B2C product you designed. What was the problem, your process, and the measurable impact?" (Showcase your end-to-end design process, data-driven approach, and results).

• "How do you approach designing for accessibility? Can you share an example?" (Demonstrate your commitment to inclusive design principles).

Company & Culture Questions:

• "What interests you most about The Fork and our mission?" (Research the company's values, products, and market position).

• "How do you see your role contributing to our 'Better Together' value?" (Provide examples of your collaborative style).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career, then dive into 2-3 key case studies. For each case study: state the problem, your role, your process (research, ideation, design, testing), the solution, and the outcomes/impact.

• Visuals: Use high-quality mockups, wireframes, prototypes, and potentially short video clips to illustrate your work.

• Storytelling: Frame your case studies as compelling narratives that highlight your problem-solving skills and impact.

• Metrics: Be ready to discuss the metrics you used to define success and how your designs contributed to achieving them.

• Q&A: Anticipate questions about your design decisions, alternative solutions, and how you would approach similar challenges at The Fork.

📝 Enhancement Note: Preparing for these questions will help candidates demonstrate not only their design acumen but also their strategic thinking and operational awareness, which are crucial for success in GTM-focused roles.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through The Fork's careers site (https://www.careers.thefork.com/) or the provided Greenhouse link.

• Portfolio Customization: Tailor your portfolio to highlight B2C experience, user-centric design, and quantifiable results. Ensure case studies clearly articulate your process and impact, particularly for projects involving user acquisition, engagement, or conversion.

• Resume Optimization: Update your resume to emphasize keywords related to Product Design, B2C, user experience, Figma, user research, stakeholder management, and any relevant industry experience. Quantify achievements where possible.

• Company Research: Thoroughly research The Fork, its mission, values, target audience (diners and restaurants), and its place within the Tripadvisor Group. Understand their competitive landscape.

• Interview Practice: Prepare to present your portfolio confidently, articulating your design process and impact. Practice answering strategy and behavioral questions, focusing on collaboration, problem-solving, and user advocacy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with The Fork hiring organization before making application decisions.