Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Tubi

Location: San Francisco, CA (Hybrid)

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: September 22, 2025

Experience Level: 5-10 Years

Remote Status: Hybrid (2 Days in Office)

🚀 Role Summary

• Lead end-to-end product design for the Discovery Lifecycle team, focusing on enhancing user experience for content discovery.

• Collaborate closely with Machine Learning (ML) teams to integrate personalization strategies and improve content recommendation algorithms.

• Drive data-informed design decisions by partnering with Research and Data Science to understand user behavior, validate hypotheses, and measure impact.

• Craft scalable and elegant design solutions across multiple platforms (web, mobile, smart TV) that align with Tubi's design language and best practices.

• Identify and pursue new product opportunities, building upon existing platform investments to strategically shape Tubi's future of personalization.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities heavily lean into GTM operations by influencing how content is presented and discovered, directly impacting user acquisition, engagement, and retention. The collaboration with ML and data science highlights a data-driven, operations-focused approach to product development.

📈 Primary Responsibilities

• Partner with Research and ML (Product and Engineering) to identify, prioritize, and scope product opportunities within the content discovery lifecycle.

• Collaborate with Research and Data Science to understand user behavior, generate testable hypotheses, and utilize data to measure the impact of design decisions on key GTM metrics like engagement and conversion.

• Garner approval from cross-functional stakeholders, manage and incorporate feedback, and drive towards alignment on design strategies to ensure seamless GTM execution.

• Craft elegant and scalable design solutions across all of Tubi’s platforms that are aligned with best practices and Tubi’s design language, ensuring a consistent and compelling user journey.

• Work autonomously to identify new opportunities for content discovery and personalization, building on existing investments to drive strategic growth for the platform.

• Translate complex user needs and business requirements into intuitive and effective user interfaces and interaction designs, directly supporting GTM objectives.

• Develop and maintain a strong understanding of user cohorts, their content preferences, and how to leverage signals for improved personalization, which is critical for targeted GTM strategies.

• Prototype and iterate on design concepts, conducting user testing and A/B experiments to validate design effectiveness and optimize for key performance indicators (KPIs).

📝 Enhancement Note: Responsibilities are framed to emphasize the impact on user acquisition and engagement, key GTM outcomes. The focus on data, experimentation, and stakeholder alignment is crucial for operations roles that bridge product and go-to-market strategies.

🎓 Skills & Qualifications

Education:

Experience:

• Typically 5+ years of experience in building digital products, with a strong emphasis on user experience and interface design.

• Proven track record of delivering customer-centered experiences that have demonstrably impacted millions of users, showcasing scalability and reach.

• Experience with experiment-driven product development, including utilizing data and research methodologies to understand user needs, behaviors, and motivations.

• Demonstrated ability in hypothesis validation and experiment diagnosis to inform design iterations and product strategy.

Required Skills:

• Exceptional design and prototyping skills, with a keen attention to detail and a strong portfolio showcasing problem-solving through elegant solutions.

• Proficiency in industry-standard design tools such as Figma, ProtoPie, or equivalent applications for creating high-fidelity mockups and interactive prototypes.

• Strong understanding of user research methodologies and the ability to translate research findings into actionable design improvements.

• Excellent communication and storytelling abilities, both verbal and written, with the capacity to present work effectively to peers, stakeholders, and executives.

Preferred Skills:

• Experience in the streaming media or entertainment industry, with an understanding of content discovery and personalization challenges.

• Familiarity with A/B testing frameworks and methodologies for optimizing user experiences based on performance data.

• Knowledge of Machine Learning concepts and how they apply to user-facing product features, particularly in personalization.

• Experience working within agile development environments and contributing to sprint planning and execution.

• A portfolio that specifically highlights work on personalization features, recommendation systems, or complex data visualization.

📝 Enhancement Note: The skills listed are standard for a Senior Product Designer but are framed here with an emphasis on their contribution to GTM success through user engagement and data-driven decision-making. The preference for experience in streaming and personalization directly ties into the role's operational impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end design process, from initial concept and user research to final implementation and iteration.

• Demonstrate the ability to solve complex user problems with elegant, scalable, and user-centered design solutions.

• Include case studies that detail the user research, hypothesis generation, and experimentation process used to validate and refine designs.

• Showcase proficiency with industry-standard design tools (e.g., Figma, ProtoPie) through examples of high-fidelity mockups, interactive prototypes, and user flows.

Process Documentation:

• Case studies should clearly document the user behavior analysis and hypothesis validation stages, linking design decisions directly to user needs and business objectives.

• Demonstrate understanding of experiment design and impact measurement, showing how data and metrics were used to assess the success of implemented features.

• Illustrate the process of aligning design solutions with platform best practices and brand guidelines, ensuring consistency and quality across all user touchpoints.

• Provide evidence of iterative design processes, including how feedback from user testing and A/B experiments informed subsequent design iterations.

📝 Enhancement Note: The emphasis on process documentation within the portfolio is crucial for operations roles, as it demonstrates a candidate's ability to think systematically and measure the impact of their work, aligning with GTM operations principles.

💵 Compensation & Benefits

Salary Range: $175,800 - $251,100 annually (USD) for California, New York City, Westchester County, NY, and Seattle, WA.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Retirement Savings: 401(k) plan to support long-term financial planning.

• Flexible Time Off: A flexible time off policy for salaried/exempt employees, allowing for work-life balance and personal needs.

• Parental Leave: A generous Parental Leave Program offering twelve (12) weeks of paid bonding leave within the first year of a child's arrival, in addition to applicable government and Fox short-term disability policies.

• Performance Incentives: Eligible for an annual discretionary bonus and a long-term incentive plan, rewarding performance and contribution.

• Wellness Support: Monthly wellness reimbursement to encourage employee well-being.

• Paid Time Off: Standard paid time off, with specific policies detailed for different employee types.

Working Hours: The standard workweek is expected to be 40 hours, aligning with typical full-time employment expectations. Flexibility may be available within the hybrid work arrangement.

📝 Enhancement Note: The salary range is explicitly stated for specific high-cost-of-living areas, common for operations roles where compensation reflects market demand and expertise. The benefits package is comprehensive, offering support for health, financial planning, and personal well-being, which are attractive to operations professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Streaming Media / Entertainment Technology. Tubi operates in a competitive and rapidly evolving sector, requiring agility and innovation to maintain market position and user engagement.

Company Size: Tubi is a division of Fox Corporation. While specific Tubi employee numbers aren't provided, its scale as part of a major media conglomerate suggests significant resources and a structured, yet potentially dynamic, work environment. This size implies opportunities for impact within a well-established framework.

Founded: 2014. Tubi has a history of growth and innovation in the free ad-supported streaming (FAST) market, positioning it as a significant player in the digital media landscape.

Team Structure:

• The role is within the "Discovery Lifecycle" team, indicating a focus on the user's journey from initial engagement to ongoing content consumption.

• This team likely consists of Product Managers, Engineers (front-end, back-end, ML), Researchers, Data Scientists, and Designers, fostering a cross-functional, collaborative environment.

Methodology:

• Data-Driven Design: Emphasis on using user data, research findings, and experimentation (A/B testing, hypothesis validation) to inform design decisions and measure impact on engagement and retention.

• Agile Development: Collaboration with engineering and product teams suggests an agile or scrum-like development process for iterative feature releases.

• User-Centricity: A core tenet is understanding and addressing user needs to create intuitive and enjoyable experiences, particularly in content discovery and personalization.

Company Website: https://tubitv.com/

📝 Enhancement Note: Understanding Tubi's position as a FAST service within Fox Corporation provides context for the operational challenges and opportunities. The team structure and methodologies highlight the importance of collaboration and data analysis, key aspects for operations professionals transitioning into or working within product design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, typically indicating an individual contributor with significant experience and the ability to lead projects independently. In an operations context, this translates to a mid-to-senior level role with influence over product strategy and GTM execution through design.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director and work closely with a Product Manager and Engineering Lead within the Discovery Lifecycle pod. Collaboration extends across Research, Data Science, and ML teams, requiring strong cross-functional communication and alignment skills.

Operations Impact: The role has a direct impact on user acquisition and retention by improving content discovery and personalization. Effective design solutions can lead to increased viewer engagement, longer session times, higher conversion rates for content consumption, and ultimately, greater ad revenue and subscriber loyalty – all critical GTM metrics.

Growth Opportunities:

• Technical Skill Advancement: Deepen expertise in user research, experimentation design, and advanced prototyping tools. Gain exposure to ML applications in product design.

• Strategic Influence: Opportunity to influence product strategy for content discovery and personalization, shaping the future direction of the platform.

• Leadership Development: Potential to lead design initiatives, mentor junior designers, and grow into a Design Lead or Managerial role within Tubi's product organization.

• Cross-functional Exposure: Develop a strong understanding of ML, data science, and product management processes, enhancing career mobility into specialized operations or product roles.

📝 Enhancement Note: The analysis focuses on how a Product Designer role contributes to operational success and offers career progression paths relevant to the broader GTM and operations landscape, emphasizing strategic impact and skill development.

🌐 Work Environment

Office Type: Hybrid work environment, requiring two days per week in the San Francisco office. This blend aims to foster collaboration and team cohesion while allowing for flexibility.

Office Location(s): San Francisco, CA. This location offers access to a vibrant tech ecosystem and talent pool.

Workspace Context:

• Collaborative Design Studio: The San Francisco office likely provides a modern workspace designed to encourage collaboration among design, product, and engineering teams. This includes shared spaces, meeting rooms, and potentially dedicated design labs.

• Tools & Technology: Access to industry-standard design software (Figma, ProtoPie), collaboration platforms (Slack, Jira), and company-specific tools for research and data analysis.

• Team Interaction: Opportunities for daily stand-ups, design critiques, brainstorming sessions, and cross-functional syncs, fostering a dynamic and interactive work environment.

Work Schedule: The role is full-time, with core working hours expected to align with the hybrid model. While specific hours are not detailed, the emphasis on collaboration suggests a need for availability during standard business hours, particularly on in-office days.

📝 Enhancement Note: The hybrid model and office location are key considerations for operations roles, impacting work-life balance and team dynamics. The description highlights the collaborative nature of the workspace, essential for effective cross-functional operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio for alignment with the role requirements. Be prepared to articulate your design process and key contributions.

• Design Challenge/Portfolio Review: You will likely be asked to present your portfolio, walking through 2-3 case studies that demonstrate your skills in problem-solving, user research, data-informed design, and collaboration. Expect to discuss your design decisions, the rationale behind them, and the impact achieved.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially ML specialists to assess your collaborative abilities, technical understanding, and how you approach complex problems within a team.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, strategic thinking, and overall suitability for the Senior Product Designer role and the team.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Highlight your thought process, research methodologies, iterations, and how you leveraged data to inform your designs. Focus on the "why" behind your decisions.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs. For this role, focus on metrics related to user engagement, content discovery, personalization effectiveness, and conversion.

• Tailor to Tubi: Select case studies that align with Tubi's business goals, particularly those involving content personalization, user behavior analysis, or improving discovery experiences.

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your approach, the solution, and the measurable results.

Challenge Preparation:

• Understand Tubi's Platform: Familiarize yourself with Tubi's current user interface, content discovery features, and overall user experience.

• Personalization Concepts: Be ready to discuss your understanding of personalization in a streaming context and how design can enhance it.

• Data & Experimentation: Prepare to discuss how you use data and experimentation to validate hypotheses and improve product outcomes. Think about potential A/B tests you might run for content discovery features.

📝 Enhancement Note: This section provides actionable advice tailored to a product design role with strong operational and GTM implications, focusing on demonstrating process, data-driven decision-making, and impact through the portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), ProtoPie (or equivalent for advanced prototyping). Proficiency in these tools is essential for creating high-fidelity mockups, interactive prototypes, and design system components.

• Collaboration & Project Management: Jira, Confluence, Slack. Essential for working within agile teams, tracking progress, sharing documentation, and communicating with stakeholders.

• User Research Platforms: Tools for user interviews, surveys, and usability testing (e.g., UserTesting.com, Lookback, Maze). Understanding how to leverage these is key for data-informed design.

Analytics & Reporting:

• Data Analysis: Familiarity with data analysis tools and concepts is crucial. While specific tools aren't listed, expect to work with data provided by Data Scientists, potentially involving SQL, Tableau, or similar BI tools for understanding user behavior and experiment results.

• Performance Metrics: Understanding key performance indicators (KPIs) related to user engagement, content consumption, conversion rates, retention, and personalization effectiveness.

CRM & Automation:

• While not directly a CRM role, understanding how user data captured in systems impacts the design of personalized experiences is beneficial. Familiarity with how user profiles and behavior data are managed can inform design decisions.

📝 Enhancement Note: Highlighting specific design tools and analytics concepts underscores the technical requirements of the role, which are critical for operations-focused product design, ensuring alignment with data-driven decision-making and efficient workflow.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems through thoughtful design and data-backed insights. This aligns with operations' goal of optimizing customer experience.

• Data-Driven Decision Making: Valuing evidence and metrics over assumptions, ensuring that design choices are validated and contribute to measurable business outcomes. This mirrors operational efficiency principles.

• Collaboration & Partnership: Fostering strong working relationships across product, engineering, research, and ML teams to achieve shared goals. Effective collaboration is a cornerstone of successful operations.

• Innovation & Experimentation: Encouraging a culture of trying new approaches, testing hypotheses, and learning from both successes and failures to drive continuous improvement. This is vital for adapting to market changes.

• Bias for Action: A proactive approach to identifying opportunities and driving projects forward, ensuring timely delivery of impactful features.

Collaboration Style:

• Cross-functional Integration: Working closely with Product Managers to define strategy, Engineers to ensure feasibility, Researchers to gather insights, and ML specialists to integrate algorithmic improvements.

• Feedback Loops: Open to constructive criticism and actively seeking feedback from peers and stakeholders to refine designs and ensure alignment.

• Knowledge Sharing: Actively participating in design critiques, team meetings, and sharing learnings to elevate the collective skill set and process efficiency of the team.

📝 Enhancement Note: Emphasizing values like data-driven decision-making, collaboration, and a bias for action directly connects the design role to operational excellence and GTM success, making it appealing to candidates with an operations mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Personalization with User Control: Designing effective personalization features while ensuring users feel in control of their experience and aren't overwhelmed by algorithmic recommendations.

• Scalability Across Platforms: Ensuring a consistent and high-quality user experience across various devices and platforms (web, mobile, smart TVs), each with unique constraints and interaction models.

• Data Interpretation Complexity: Effectively translating complex user behavior data and ML model outputs into actionable design insights and intuitive user interfaces.

• Stakeholder Alignment: Navigating diverse opinions and priorities from multiple departments (Product, Engineering, ML, Marketing) to achieve consensus on design direction.

Learning & Development Opportunities:

• Deep Dive into ML & Personalization: Gain hands-on experience working with ML teams and understanding the intricacies of recommendation algorithms and their impact on user behavior.

• Advanced Experimentation: Hone skills in designing and analyzing A/B tests and other experimentation methodologies to optimize product features for engagement and conversion.

• Cross-Disciplinary Learning: Develop a comprehensive understanding of the end-to-end product development lifecycle, including business strategy, engineering constraints, and marketing initiatives.

• Mentorship: Opportunity to learn from experienced product leaders, designers, and data scientists within Tubi and the broader Fox Corporation.

📝 Enhancement Note: Identifying specific challenges and linking them to growth opportunities provides a realistic outlook for candidates and highlights how the role can foster professional development in areas relevant to operations and GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly influence a product design decision. What was the hypothesis, how did you test it, and what was the outcome?"

  • Preparation: Prepare a case study focusing on a project where data analysis or A/B testing led to a tangible improvement in user engagement, conversion, or retention. Quantify the impact using metrics.

• "How would you approach designing a new content discovery feature for Tubi, considering our user base and the role of personalization?"

  • Preparation: Research Tubi's platform, identify potential areas for improvement in content discovery, and outline a design process that includes user research, hypothesis generation, and prototyping. Discuss how ML could be integrated.

• "Walk me through a complex design problem you solved. How did you collaborate with engineering and product management to bring your solution to life?"

  • Preparation: Select a challenging project that showcases your problem-solving skills, collaboration techniques, and ability to manage stakeholder feedback effectively. Emphasize the cross-functional partnership.

Company & Culture Questions:

• "What excites you about Tubi's mission and the streaming media industry?"

  • Preparation: Research Tubi's market position, target audience, and recent developments. Connect your passion for design with the company's goals.

• "How do you contribute to a collaborative team environment, especially in a hybrid work setting?"

  • Preparation: Be ready to discuss your preferred collaboration tools and methods, your approach to giving and receiving feedback, and how you maintain strong relationships with remote and in-office colleagues.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem statement, your role, the process you followed, key design decisions, challenges encountered, and the final outcome with measurable results.

• Highlight Process & Rationale: Focus on the "why" behind your design choices. Explain the user research, data insights, and strategic thinking that informed your work.

• Demonstrate Tool Proficiency: Show examples of your work in Figma or other relevant tools, including prototypes, user flows, and design system elements.

• Practice Your Delivery: Rehearse your presentation to ensure a smooth, engaging, and concise delivery within the allotted time. Be prepared for follow-up questions on any aspect of your work.

📝 Enhancement Note: Tailoring interview preparation to focus on data-driven decision-making, collaboration, and strategic thinking aligns the candidate's approach with the operational demands of the role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features case studies that highlight your experience with user research, data-driven design, personalization, and cross-functional collaboration. Tailor your portfolio to showcase relevant projects for a streaming platform.

• Resume Optimization: Update your resume to emphasize achievements and responsibilities related to user experience, product strategy, experimentation, and working with technical teams (ML, Engineering). Use keywords from the job description.

• Prepare for Portfolio Presentation: Practice walking through your selected case studies, focusing on clearly articulating your design process, rationale, and the impact of your work. Be ready to discuss how your design decisions contribute to business objectives like user engagement and retention.

• Company Research: Familiarize yourself with Tubi's platform, business model (FAST streaming), and its position in the media landscape. Understand their target audience and key competitors to better align your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.