Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Passes

Location: Los Angeles, CA

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: November 4, 2025

Experience Level: 4-8 Years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design process for innovative product features, from initial research and ideation through to final implementation and iteration, ensuring a user-centered approach.

• Own and drive large-scope projects, conceptualizing and refining intuitive, user-friendly, and visually compelling interfaces for both mobile and web applications.

• Conduct rigorous usability testing and actively incorporate user feedback to continuously enhance product performance and user satisfaction.

• Foster strong, collaborative relationships with product managers, engineers, and marketers to ensure the seamless delivery of high-quality user experiences.

• Contribute significantly to the strategic direction of design work, aligning with overarching business and product objectives under the guidance of the Product Design Lead.

📝 Enhancement Note: This role is positioned as a "Senior" Product Designer, indicating a level of autonomy and leadership in design projects. The emphasis on "owning and leading innovative, large-scope projects" suggests significant responsibility and the expectation of driving design strategy for key product areas. The mention of collaborating with the "Product Design Lead" implies a hierarchical structure within the design team, with the Senior Designer expected to contribute to higher-level design decisions and mentor junior team members if applicable.

📈 Primary Responsibilities

• Spearhead the complete product design lifecycle, encompassing user research, concept development, wireframing, prototyping, user testing, and iterative refinement.

• Take ownership of complex design challenges, translating user needs and business requirements into elegant and functional mobile and web interfaces.

• Design and execute comprehensive usability testing plans, analyzing results to identify areas for improvement and drive data-informed design decisions.

• Actively partner with Product Management, Engineering, and Marketing teams to ensure design solutions are technically feasible, strategically aligned, and effectively communicated.

• Maintain and evolve the company's design system, ensuring consistency, scalability, and efficiency across all product touchpoints.

• Stay abreast of emerging design trends, tools, and technologies, championing best practices and innovative approaches within the design team.

• Proactively identify opportunities for product innovation and lead exploration into new design concepts and user experience paradigms.

• Conduct and participate in design reviews, providing and receiving constructive feedback to uphold a high standard of design craftsmanship and excellence.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on execution. The emphasis on "end-to-end design process" and "owning and leading innovative, large-scope projects" speaks to a senior-level individual contributor role. The inclusion of "Conduct design reviews and provide constructive feedback" suggests a mentorship or leadership aspect, even if not explicitly stated as a management role.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Human-Computer Interaction (HCI), UX/UI Design, Interaction Design, Graphic Design, or a closely related field.

Experience: 4-8 years of progressive experience in product design, with a demonstrable history of successfully launching and iterating on digital products, particularly mobile and web applications.

Required Skills:

• Expertise in the end-to-end product design process, from user research and ideation to prototyping, user testing, and implementation.

• Proven ability to lead and manage complex, large-scope design projects with a strong focus on user-centered design principles.

• Proficiency in leading and synthesizing usability testing, translating findings into actionable design improvements.

• Exceptional collaboration skills, with a track record of working effectively with product managers, engineers, marketers, and other stakeholders.

• Strong ownership and accountability, demonstrated through successful project delivery and proactive problem-solving.

• Excellent design craftsmanship, with a keen eye for detail, aesthetics, and usability.

• Solid understanding of front-end development principles (HTML and CSS) to facilitate effective collaboration with engineering teams.

• Superior communication, presentation, and interpersonal skills, with the ability to articulate design decisions clearly and persuasively.

Preferred Skills:

• Experience designing for B2B SaaS products, understanding complex user workflows and enterprise needs.

• Hands-on experience with early-stage or zero-to-one product development, demonstrating an ability to build from scratch and validate concepts.

• Deep understanding and practical application of design systems, including contribution and maintenance.

• Exceptional visual design skills and a high degree of design craftsmanship.

📝 Enhancement Note: The required experience level (4-8 years) aligns with a Senior Product Designer role, suggesting the need for a candidate who can operate with significant autonomy and potentially guide less experienced designers. The explicit mention of "ownership and accountability" and "strong knowledge of front-end development technologies (HTML and CSS)" points towards a candidate who is not only a strong conceptual designer but also understands the practical implementation and business impact of their work. The preferred skills for B2B SaaS and zero-to-one projects indicate a potential future direction for the company or a desire for experience in scaling products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design processes for complex mobile and web applications.

• Case studies demonstrating a user-centered design approach, including research methodologies, problem definition, ideation, prototyping, and user testing outcomes.

• Examples highlighting your ability to lead large-scope projects, manage design challenges, and drive innovation from concept to launch.

• Evidence of strong design craftsmanship, including visual design execution, interaction design, and attention to detail.

Process Documentation:

• Detailed case studies that clearly articulate the problem statement, your design process, the solutions developed, and the measurable impact of your work.

• Visualizations of user flows, wireframes, interactive prototypes, and final UI designs that showcase your design thinking and execution.

• Examples of your collaboration with engineering and product management teams, demonstrating how you translated designs into functional products.

• Documentation of your experience with design systems, illustrating how you have contributed to or leveraged them for consistency and efficiency.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. The emphasis should be on demonstrating the process and impact of their design work, not just the final visual output. Highlighting leadership in large-scope projects, user research, and iterative design based on feedback is crucial. Experience with design systems is also a key differentiator.

💵 Compensation & Benefits

Salary Range: $120,000 - $250,000 per year (plus equity)

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company matching contributions.

• Unlimited Paid Time Off (PTO) policy, encouraging work-life balance.

• Industry-leading in-office perks designed to enhance the employee experience.

• Substantial opportunities for professional development and continuous learning support, fostering career growth.

Working Hours: While a standard 40-hour work week is typical, the dynamic startup environment may require flexibility. The emphasis on unlimited PTO and professional development suggests a culture that values results and personal growth over strict adherence to hours.

📝 Enhancement Note: The salary range provided ($120k-$250k) is competitive for a Senior Product Designer role in a major metropolitan area like Los Angeles. The inclusion of equity significantly increases the total compensation potential. The benefits package is robust, with a strong emphasis on employee well-being (health, dental, vision, unlimited PTO) and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creator Economy, FinTech, SaaS

Company Size: The description implies a growing startup environment. The need for a Senior Product Designer suggests the company has established core products and is looking to scale and innovate.

Founded: The company is described as "dynamic and ambitious," indicating a relatively young or growth-stage company focused on disrupting the creator economy.

Team Structure:

• The design team likely includes a Product Design Lead and potentially other designers, with the Senior Product Designer playing a key role in project leadership and execution.

• Close collaboration is expected with Product Management, Engineering, and Marketing departments, indicating a cross-functional, agile team structure.

Methodology:

• A user-centered design methodology is foundational, with a strong emphasis on research, usability testing, and iterative refinement.

• Design processes are integrated with product development cycles, requiring close alignment with engineering and product management.

• Innovation and staying "cutting-edge" are key drivers, suggesting an environment that encourages exploration of new ideas and technologies.

Company Website: Passes.com

📝 Enhancement Note: Passes operates at the intersection of the creator economy, financial services, and SaaS. This implies a focus on building scalable, user-friendly platforms that empower creators with financial tools and business management capabilities. The "startup" context suggests a culture that values agility, innovation, and direct impact.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a candidate who is not only proficient in design execution but also capable of leading projects, influencing design strategy, and potentially mentoring junior designers. They are expected to take significant ownership and drive outcomes.

Reporting Structure: The Senior Product Designer will report to the Product Design Lead. This indicates a clear reporting line within the design team, with opportunities for guidance and strategic alignment from a more senior design leader.

Operations Impact: The role has a direct impact on the user experience of Passes' creator commerce and monetization platform. By creating intuitive and engaging interfaces, the Senior Product Designer will influence creator adoption, retention, revenue generation, and overall platform success. Their work is critical to making the platform accessible and valuable for creators.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Managerial role as the design team expands, with opportunities to mentor and guide other designers.

• Strategic Influence: Increasing influence over product strategy and design vision for key platform features and new product initiatives.

• Skill Specialization: Opportunity to deepen expertise in specific areas like creator economy platforms, FinTech UX, or advanced interaction design.

• Industry Impact: Contributing to the evolution of the creator economy by building tools that empower creators, offering significant professional satisfaction and industry recognition.

📝 Enhancement Note: The "Senior" title implies a career path beyond individual contribution. Growth could involve moving into management, becoming a design principal, or specializing in a critical product area. The company's focus on innovation and disruption in the creator economy offers a unique opportunity for impact.

🌐 Work Environment

Office Type: The job explicitly states "(Not Remote)" and mentions "Industry-leading in-office perks," indicating a requirement for on-site work. This suggests a collaborative office environment designed to foster teamwork and innovation.

Office Location(s): Hollywood, CA. This location is known for its creative industries and offers a vibrant work environment.

Workspace Context:

• The office is likely equipped with modern design tools and technologies to support creative work.

• Expect a collaborative atmosphere where designers work closely with product managers, engineers, and other team members.

• The "in-office perks" suggest an environment that values employee comfort, engagement, and a positive work-life balance within the office setting.

Work Schedule: While a standard 40-hour work week is implied, the startup culture at Passes may call for flexibility. The emphasis on unlimited PTO suggests a results-oriented environment rather than strict adherence to clock-in/clock-out times.

📝 Enhancement Note: The "Not Remote" designation is a critical piece of information. The mention of "Hollywood, CA" and "in-office perks" points to a company that invests in its physical workspace and values in-person collaboration. This is important for candidates who prefer or require an on-site role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design experience.

• Portfolio Presentation: A dedicated session where you will walk through selected case studies from your portfolio, explaining your design process, problem-solving approach, and the impact of your work. Be prepared to discuss your role in each project.

• Design Challenge/Whiteboarding Session: You may be asked to solve a design problem, critique an existing design, or sketch out solutions to a specific challenge, often in real-time, to assess your thinking process and problem-solving skills.

• Cross-Functional Interviews: Discussions with Product Managers, Engineers, and potentially Marketing leads to evaluate your collaboration skills, technical understanding, and cultural fit.

• Final Interview: Likely with the Product Design Lead or a senior leader to discuss strategic fit, long-term vision, and final decision-making.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase end-to-end design thinking, user-centered methodologies, and measurable impact. Prioritize projects that align with Passes' focus (creator economy, SaaS, mobile/web).

• Tell a Story: For each case study, clearly articulate the problem, your role and responsibilities, the challenges faced, your design process (research, ideation, prototyping, testing), the solutions you implemented, and the outcomes (quantifiable results where possible).

• Highlight Ownership: Emphasize your individual contributions and decision-making, especially for larger projects. Clearly differentiate your work from team efforts.

• Showcase Process: Demonstrate your design thinking—how you approach problems, iterate, incorporate feedback, and make trade-offs. Include sketches, wireframes, user flows, and prototypes.

• Quantify Impact: Whenever possible, present metrics or data that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, your collaboration style, and your understanding of the creator economy.

Challenge Preparation:

• Think Aloud: During any design challenge, articulate your thought process. Explain your assumptions, the questions you'd ask, and how you'd approach the problem.

• Focus on Process: Even if you don't reach a perfect solution, demonstrate a solid, user-centered design methodology.

• Consider Constraints: Be mindful of potential technical or business constraints, and how they might influence your design decisions.

• Sketching: Be ready to sketch quickly and clearly on a whiteboard or digital canvas.

📝 Enhancement Note: The interview process for a Senior Product Designer will heavily focus on their portfolio and their ability to articulate their design process and impact. Candidates should prepare to "show their work" and defend their design decisions with a user-centered and data-informed approach. The emphasis on "ownership" and "leading large-scope projects" suggests they will be asked about their ability to drive initiatives independently.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for design and prototyping. This will be the core tool for UI design, wireframing, and creating interactive prototypes.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial.

• Design System Tools: Experience with building, maintaining, or contributing to design systems is highly valued.

Analytics & Reporting:

• While not explicitly stated, familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) would be advantageous for understanding user behavior and measuring design impact.

CRM & Automation:

• Not directly relevant to the core design role, but understanding how user data from CRM or other systems informs design decisions can be beneficial.

📝 Enhancement Note: Figma is the explicitly stated primary tool. Given the role, proficiency here is non-negotiable. The mention of "design systems" implies potential use of tools or methodologies related to component libraries and design tokens. While not listed, understanding product analytics tools is often expected for senior designers to measure their impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of creators, driving design decisions based on user research and feedback.

• Innovation & Creativity: A culture that encourages exploration, experimentation, and pushing the boundaries of what's possible in the creator economy.

• Collaboration & Ownership: A team environment where individuals take responsibility for their work, collaborate effectively across disciplines, and contribute to shared goals.

• Excellence & Craftsmanship: A dedication to high-quality design execution, attention to detail, and delivering polished, intuitive user experiences.

• Agility & Adaptability: The ability to thrive in a fast-paced startup environment, embracing change and iterating quickly based on learnings.

Collaboration Style:

• Highly collaborative, with designers working closely with Product Management and Engineering throughout the product development lifecycle.

• Open communication and constructive feedback are likely encouraged to ensure design excellence and alignment.

• A cross-functional approach is expected, where designers contribute to broader product strategy and business goals.

📝 Enhancement Note: The company's mission to empower creators suggests a culture that values innovation, user focus, and tangible impact. The startup environment implies a need for agility and strong collaboration skills. The emphasis on "ownership" and "craftsmanship" points to a team that is passionate about their work and committed to quality.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Scalability: Developing cutting-edge features while ensuring the platform remains scalable and maintainable for a growing user base.

• Complex User Needs: Designing for a diverse range of creators with varying technical skills and business needs within the creator economy.

• Fast-Paced Environment: Adapting quickly to changing priorities and market demands in a dynamic startup setting.

• Zero-to-One Product Development: For preferred candidates, the challenge of building new features or products from the ground up, requiring strong ideation and validation skills.

Learning & Development Opportunities:

• Mentorship: Opportunities to learn from the Product Design Lead and senior team members, gaining insights into product strategy and design leadership.

• Skill Enhancement: Access to resources for professional development, including courses, workshops, and conferences related to UX/UI design, product strategy, and the creator economy.

• Impactful Projects: Working on high-visibility projects that directly contribute to the growth and success of the company and empower a large community of creators.

• Cross-Functional Exposure: Gaining a deeper understanding of product management, engineering, and marketing functions through close collaboration.

📝 Enhancement Note: The challenges are typical for a growing tech startup in an innovative space. The growth opportunities are framed around skill development, leadership potential, and making a significant impact, which are attractive to senior-level professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led an end-to-end design process for a complex feature or product. What was your approach, what were the challenges, and what was the outcome?" (Focus on demonstrating ownership, process, and impact.)

• "How do you approach designing for a new or unproven market, like the creator economy, where user needs might be evolving?" (Showcase your research and validation methodologies.)

• "Walk me through your process for incorporating user feedback into your designs, especially when it conflicts with your initial vision." (Highlight your user-centricity and adaptability.)

Company & Culture Questions:

• "What interests you about Passes and our mission to empower creators?" (Research the company's mission, values, and recent news.)

• "How do you see your design philosophy aligning with our focus on innovation and user-centricity?" (Connect your experience and values to the company's stated principles.)

Portfolio Presentation Strategy:

• Structure: For each case study, begin with the problem statement and business context, then detail your role, your design process (research, ideation, wireframing, prototyping, testing), key design decisions and rationale, trade-offs made, final solution, and measurable impact.

• Visuals: Use high-quality visuals—sketches, wireframes, user flows, interactive prototypes, and final UI screens. Explain the why behind each visual.

• Storytelling: Frame your projects as narratives. Engage your audience by clearly explaining the challenges and how you overcame them.

• Metrics: Quantify your impact whenever possible. If exact metrics are unavailable, discuss anticipated outcomes or qualitative improvements.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging and fits within the allocated timeframe.

• Q&A Readiness: Prepare for in-depth questions about your design choices, rationale, and problem-solving approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong, user-centered design process, leadership in complex projects, effective collaboration, and a clear understanding of the company's mission and the creator economy. The portfolio presentation is the cornerstone of the interview process.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate and Refine Your Portfolio: Select your most impactful projects that showcase end-to-end design process, user-centered methodologies, and quantifiable results. Ensure your portfolio clearly highlights your role in leading large-scope initiatives and your design craftsmanship.

• Tailor Your Resume: Align your resume with the job description, emphasizing keywords related to product design, UX/UI, Figma, user research, usability testing, design systems, and collaboration. Quantify achievements where possible.

• Prepare Your Portfolio Presentation: Practice walking through your chosen case studies, focusing on storytelling, articulating your design process, defending your design decisions, and demonstrating the impact of your work. Be ready to discuss your experience with B2B SaaS or zero-to-one projects if applicable.

• Research Passes: Thoroughly understand Passes' mission, target audience (creators), product offerings, and company culture. Prepare thoughtful questions about their design challenges and strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.