Senior Product Designer at Nexo

📍 Job Overview

Job Title: Senior Product Designer

Company: Nexo

Location: Sofia, Bulgaria

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: February 23, 2026

Experience Level: 6+ Years

Remote Status: Hybrid

🚀 Role Summary

Drive the next generation of wealth management platform experiences by designing end-to-end product solutions that address complex user challenges.
Own the entire product design lifecycle, from initial problem definition and user research through to iterative testing and post-launch optimization.
Develop and maintain scalable product design systems across both web and mobile platforms to ensure consistency and efficiency.
Collaborate closely with Product Owners and Engineering teams to define features, validate hypotheses, and deliver high-quality user experiences.
Leverage data analytics and user research findings to inform design decisions and measure the impact of design initiatives.
Actively integrate and optimize AI tools within design workflows for prototyping automation, design system maintenance, content generation, and rapid iteration.
Contribute to the strategic definition of how AI can augment and enhance the design practice, identifying areas for automation and acceleration.

📝 Enhancement Note: While the core role is Product Design, the emphasis on "end-to-end product experiences," "product design systems that scale," and "using data, analytics, and user research to inform design decisions and measure impact" aligns with GTM Operations principles by focusing on user adoption, conversion optimization, and measurable business outcomes driven by design. The explicit mention of AI tool integration for workflow automation and efficiency further bridges this role into operational excellence within a design context.

📈 Primary Responsibilities

Design and deliver intuitive, user-centric product experiences that solve complex problems for users of Nexo's digital assets wealth platform.
Lead the complete user flow process, from initial problem identification and user research to design, testing, and ongoing iteration based on performance data.
Build, evolve, and maintain robust product design systems that ensure consistency and scalability across web and mobile applications.
Partner effectively with Product Owners and Engineering teams to translate business requirements into compelling user experiences, validating assumptions through user testing and data.
Utilize product analytics, user behavior data, and qualitative user research to drive informed design decisions and quantify the impact of design solutions.
Proactively identify and implement opportunities to leverage AI tools for enhancing design workflows, including prototyping automation, content generation, and design system management.
Actively participate in defining and shaping the role of AI within the design practice, focusing on automation, acceleration, and the strategic application of human design craft.
Continuously monitor product performance and market trends to identify and capitalize on opportunities for product evolution and innovation.
Champion design thinking and best practices across the organization, fostering a strong design culture and inspiring teams at all levels.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic product thinking and operational efficiency. "Owning complete user flows," "building and evolving product design systems," "using data... to inform design decisions and measure impact," and "actively build and optimize design workflows using AI tools" are key operational aspects that directly influence user adoption, efficiency, and business scalability, aligning with GTM Operations focus.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 6+ years of professional experience in product design, with a proven track record of shipping successful products and demonstrating measurable impact.

Required Skills:

Expert proficiency in Figma, with deep knowledge of component libraries, variants, auto-layout, and design system architecture.
Strong foundation in interaction design, information architecture, and crafting seamless user flows for complex applications.
Demonstrated experience using AI tools in daily design workflows, such as Figma plugins, AI-powered content generation (e.g., Claude, ChatGPT), or conceptualization tools (e.g., Midjourney). Ability to provide specific examples of AI-driven workflow optimization.
Experience with prototyping tools like Figma Prototyping, Principle, or ProtoPie.
Basic technical literacy, including an understanding of HTML, CSS, and JavaScript constraints.
Excellent communication and presentation skills, with the ability to articulate design rationale, facilitate workshops, and collaborate effectively across cross-functional teams.
Ability to thrive in fast-paced environments, prioritize effectively, ship iteratively, and maintain meticulous attention to detail under pressure.

Preferred Skills:

Experience within the fintech or cryptocurrency industries.
Familiarity with advanced design system methodologies and governance.
Bonus: Experience with motion design, micro-interactions, or front-end implementation.
Bonus: Proven experience building custom design workflows, automation scripts, or tools to enhance team productivity.

📝 Enhancement Note: The emphasis on "6+ years in product design with a strong portfolio showing shipped products and measurable impact," "Expert in Figma," and "You actually use AI tools in your daily workflow - whether Figma plugins, Claude/ChatGPT for workflow automation, Midjourney/others for concept work, or custom scripts" are critical for this role. The request for "measurable impact" and "custom design workflows, automation scripts, or tools" directly points to operational efficiency and output, reinforcing the GTM Operations alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing 3-5 shipped products with a clear emphasis on the end-to-end design process, from problem definition to launch and iteration.
Detailed case studies highlighting complex user problems and how your design solutions effectively addressed them, including user research methodologies and testing outcomes.
Evidence of building, scaling, and maintaining design systems, demonstrating your understanding of components, variants, auto-layout, and design tokens.
Specific examples of how you have leveraged AI tools to automate design tasks, accelerate iteration cycles, or improve the overall design workflow efficiency.

Process Documentation:

Examples of well-documented user flows, wireframes, and high-fidelity mockups that clearly articulate the user journey and interaction design.
Evidence of your approach to design system implementation, including guidelines, component documentation, and version control strategies.
Case studies detailing the process of collaborating with product managers and engineers, including how feedback was incorporated and challenges were overcome.
Demonstrations of how you use data and analytics to inform design decisions and measure post-launch performance.

📝 Enhancement Note: The requirement for a "strong portfolio showing shipped products and measurable impact" and "specific examples of how you have leveraged AI tools to automate design tasks, accelerate iteration cycles, or improve the overall design workflow efficiency" are central to evaluating operational effectiveness. This goes beyond aesthetics to demonstrate process mastery and outcome-driven design.

💵 Compensation & Benefits

Salary Range:

The salary range for a Senior Product Designer in Sofia, Bulgaria, with 6+ years of experience, is estimated to be between €45,000 - €70,000 annually, depending on experience, specific skill set, and performance during the interview process.

Benefits:

Competitive and rewarding remuneration package.
Annual performance-based bonuses, directly reflecting contributions and impact.
Comprehensive Learning Hub providing resources for continuous professional growth and skill development.
Hybrid work model, offering a balance between structured office collaboration and flexible home office days.
Dynamic and inspiring work environment focused on cutting-edge projects within the digital assets industry.
Significant career development opportunities within a global leader in wealth management.
Customizable personal benefits package to suit individual needs.
Robust wellness benefits, including:
- Additional health insurance.
- All-access sports cards.
- Team-wide sports activities and wellness initiatives.
- Ergonomic workspace provisions like standing desks and blue light glasses.
Convenient commute options:
- Free parking with a designated space.
- Free electric bikes.
- Public transportation cards.
Office amenities:
- Fresh fruits, snacks, and a well-stocked office kitchen.
Regular team-building events:
- Department-specific team buildings.

Working Hours:

Company-wide team buildings to foster camaraderie and networking. Standard full-time working hours, typically around 40 hours per week, with flexibility afforded by the hybrid work model, allowing for efficient task management and work-life balance.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for Senior Product Designers in Eastern Europe (specifically Bulgaria), considering the company's global presence and the specialized nature of fintech/crypto. The benefits listed are directly from the job description, highlighting aspects that support employee well-being, professional development, and work-life balance – crucial for attracting and retaining top operational talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Assets / Financial Technology (Fintech) / Wealth Management. Nexo operates at the intersection of finance and blockchain technology, aiming to redefine wealth creation and management in the digital age. The industry demands high levels of trust, security, and innovation.

Company Size: Nexo is a significant player in the digital assets space, processing over $371 billion and managing over $11 billion in assets under management (AUM). While the exact number of employees isn't specified, its scale suggests a large, global organization with diverse teams.

Founded: Nexo was founded in 2018. Its relatively young age, combined with rapid growth and significant AUM, indicates a fast-paced, forward-thinking, and agile organizational culture focused on scaling and innovation.

Team Structure:

The design team operates in close partnership with "Oblik Studio," suggesting a collaborative, integrated model where external design expertise is deeply embedded within the company.
The Senior Product Designer will work within a product team that includes Product Owners and Engineers, requiring strong cross-functional collaboration.

Methodology:

Data-Driven Design: The role explicitly requires using "data, analytics, and user research to inform design decisions and measure impact," indicating a strong reliance on quantitative and qualitative insights for strategic direction.
Agile Development: The emphasis on shipping iteratively and thriving in fast-paced environments points towards agile or lean methodologies being employed for product development.
AI Augmentation: A key methodology involves actively integrating and optimizing AI tools to enhance design workflows, suggesting a commitment to leveraging cutting-edge technology for efficiency and innovation.

Company Website: https://nexo.com/

📝 Enhancement Note: The "strong portfolio showing shipped products and measurable impact" and the mention of "Oblik Studio" as a founding design partner are crucial for understanding the company's approach to design and operational integration. The company's focus on "trust, transparency, and client success" directly influences the design philosophy and operational requirements for roles like this.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," indicating a mid-to-senior level position. It requires significant autonomy, end-to-end ownership of complex projects, and the ability to influence product strategy and design systems. This level typically involves mentoring junior designers and contributing to the overall design practice's maturity.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Design Lead, Head of Product Design, or potentially a Director of Product. They will work closely with Product Owners and Engineering leads, forming a core product team.

Operations Impact: The Senior Product Designer's impact is critical for Nexo's GTM strategy. By designing intuitive and trustworthy experiences for their wealth management platform, they directly influence:

User Acquisition & Conversion: A superior user experience attracts new clients and encourages sign-ups and feature adoption.
Client Retention & Loyalty: A platform that is easy to use, secure, and provides value fosters long-term client relationships.
Operational Efficiency: Well-designed interfaces reduce the need for customer support and streamline user tasks, lowering operational costs.
Brand Perception: High-quality design reinforces Nexo's image as a leader in trust, transparency, and innovation in the digital assets space.

Growth Opportunities:

Design Leadership: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team and shaping design strategy.
Specialization: Deepen expertise in specific areas like design systems, AI-enhanced design, or UX research within the fintech/crypto domain.
Cross-Functional Advancement: Opportunities to move into Product Management roles, leveraging a strong understanding of user needs and product development.
Industry Expertise: Become a recognized expert in designing for digital assets and decentralized finance (DeFi), a rapidly evolving and high-demand field.

📝 Enhancement Note: The emphasis on "measurable impact," "owning complete user flows," and "building and evolving product design systems" signifies a role with significant operational responsibility. The growth opportunities are framed around advancing within a design leadership track or leveraging design expertise for broader product and strategic roles, aligning with career progression in operations-focused design.

🌐 Work Environment

Office Type: Nexo offers a hybrid work model, indicating a blend of in-office collaboration and remote flexibility. The office environment is described as "dynamic and inspiring," suggesting a modern workspace designed to foster creativity and teamwork.

Office Location(s): The primary office location is Sofia, Bulgaria. The company also mentions global licensing and operations in 150+ jurisdictions, implying a distributed workforce and international presence, though this specific role is based in Sofia.

Workspace Context:

Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration (with Product Owners and Engineers) suggest an environment where teamwork is valued. The partnership with "Oblik Studio" also points to a culture that embraces external creative partnerships.
Tools and Technology: The role requires expertise in Figma and other prototyping tools, as well as active use of AI tools. The company likely provides the necessary hardware and software licenses to support these requirements.
Team Interaction: Regular department and company-wide team buildings are organized, highlighting opportunities for social interaction, networking, and building strong working relationships within the operations and design teams.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with the hybrid model providing flexibility in terms of where work is performed. This allows for focused work sessions, whether in the office or remotely.

📝 Enhancement Note: The description of a "dynamic and inspiring environment" and the emphasis on "AI tools" and "design systems" suggests a forward-thinking operational setup that prioritizes efficiency and innovation in its workspace. The hybrid model itself is an operational strategy to balance employee well-being with collaborative needs.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of submitted applications, focusing on the resume and, critically, the portfolio. Candidates are assessed for relevant experience, skills, and a demonstrated history of shipping products.
Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on 2-3 key case studies. Expect questions about their design process, problem-solving approach, the impact of their work (metrics), and how they utilized AI tools.
Technical/Skills Assessment: This may involve a design challenge or a deeper dive into Figma proficiency, design system architecture, and understanding of technical constraints.
Cross-functional Interviews: Interviews with Product Owners, Engineering leads, and potentially other stakeholders to assess collaboration skills, communication style, and cultural fit within the product team.
Final Interview: A discussion with senior leadership to evaluate strategic thinking, leadership potential, and overall alignment with Nexo's vision and values.

Portfolio Review Tips:

Showcase AI Integration: Clearly articulate how AI tools were used in your workflow, the specific problems they solved, and the quantifiable benefits (e.g., time saved, increased iteration speed).
Focus on Impact: For each case study, present clear metrics demonstrating the success of your designs. Quantify improvements in user engagement, conversion rates, task completion, or reduction in support load.
Detail the Process: Walk through your end-to-end design process, from user research and problem definition to iteration and final implementation. Explain your rationale at each step.
Highlight Design Systems: If you have experience building or contributing to design systems, showcase your understanding of components, variants, auto-layout, and their impact on scalability and consistency.
Tell a Story: Structure your portfolio presentations as compelling narratives that highlight challenges, your solutions, and the positive outcomes achieved.

Challenge Preparation:

Anticipate Design Challenges: Be prepared for a task that might involve refining an existing flow, designing a new feature concept, or solving a specific user problem within the fintech/crypto space.
Think Operationally: Consider not just the user experience but also the scalability, maintainability, and integration aspects of your proposed solutions. How would this design impact development time or operational support?
AI Integration Strategy: Be ready to discuss how you would approach integrating AI into the design process for the challenge problem.
Communicate Your Rationale: Clearly articulate your thought process, assumptions, and trade-offs made during the challenge.

📝 Enhancement Note: The emphasis on a "strong portfolio showing shipped products and measurable impact" and the explicit mention of "AI tools" in the interview process are critical. Applicants must be prepared to demonstrate tangible results and innovative workflow optimization through their portfolio and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Expert proficiency is a mandatory requirement, covering components, variants, auto-layout, and design system architecture. This will be the primary tool for UI design, prototyping, and design system management.
Prototyping Tools: Proficiency in Figma Prototyping, Principle, or ProtoPie for creating interactive prototypes to test user flows and interactions.

AI & Automation Tools:

AI Design Plugins/Tools: Active use of AI tools for workflow automation, content generation (e.g., ChatGPT, Claude), conceptualization (e.g., Midjourney), and rapid iteration is expected. Candidates should be able to demonstrate specific applications.
Custom Scripts/Workflows: Experience or demonstrated ability to build custom design workflows, automation scripts, or tools to improve team productivity is a significant plus.

Collaboration & Project Management:

Project Management Software: Likely usage of tools like Jira, Asana, Trello, or similar for task management and cross-functional collaboration.
Communication Platforms: Slack, Microsoft Teams, or similar for daily team communication and coordination.

Technical Understanding:

HTML/CSS/JavaScript: Basic literacy is required to understand design constraints and facilitate collaboration with engineering teams.

📝 Enhancement Note: The explicit mention of "Figma" and "AI tools" as core requirements highlights the technology stack. The emphasis on "automation scripts" and "custom workflows" points to a need for individuals who can optimize operational processes through technology.

👥 Team Culture & Values

Operations Values:

User-Centricity & Trust: A fundamental value, especially in fintech and digital assets. Designs must be intuitive, secure, and foster a high degree of user trust and transparency.
Innovation & Efficiency: A drive to constantly improve and leverage new technologies, particularly AI, to enhance design processes and product offerings.
Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams (Product, Engineering) and external partners like Oblik Studio.
Data-Driven Decision Making: Relying on analytics and user research to guide design choices and measure success, ensuring that design efforts align with business objectives.
Ownership & Accountability: Taking responsibility for the end-to-end design process and delivering measurable impact.

Collaboration Style:

Integrated Partnership: Working closely with Product Owners to define strategy and requirements, and with Engineers to ensure feasible and high-quality implementation.
Design System Governance: Collaborating on the evolution and maintenance of the design system to ensure consistency and efficiency across the platform.
Cross-Functional Workshops: Facilitating workshops to gather input, brainstorm solutions, and align stakeholders on design decisions.
Feedback Loops: Actively seeking and providing constructive feedback to improve designs and processes.

📝 Enhancement Note: The values emphasize operational excellence through user focus, efficiency, and data. The "strong portfolio showing shipped products and measurable impact" and the focus on "AI tools" directly tie into these values, highlighting a culture that rewards tangible results and innovative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Innovation with Trust: Designing cutting-edge features for digital assets while maintaining the highest levels of security and user trust requires careful consideration and robust design.
Scaling Design Systems: Evolving and maintaining a comprehensive design system that supports a rapidly growing product suite and diverse user base.
Integrating AI Effectively: Identifying the most impactful areas to apply AI in design workflows and ensuring its ethical and efficient implementation without compromising human craft.
Fast-Paced Environment: Adapting to rapid product development cycles, evolving market demands, and prioritizing ruthlessly to meet deadlines.

Learning & Development Opportunities:

AI in Design Specialization: Deepen expertise in leveraging AI tools for design automation, generative design, and predictive analytics.
Fintech & Crypto Domain Expertise: Develop in-depth knowledge of the digital assets industry, regulatory landscapes, and user behaviors within this domain.
Design Leadership Skills: Opportunities to mentor junior designers, lead design initiatives, and contribute to strategic product decisions.
Advanced Design System Development: Gain experience in complex design system architecture, governance, and implementation across multiple platforms.

📝 Enhancement Note: The challenges are framed around operational considerations like scaling, integration, and managing complexity within a rapidly evolving industry. The growth opportunities focus on specialization in high-demand areas like AI-driven design and fintech, which are critical for future operational success.

💡 Interview Preparation

Strategy Questions:

"Describe a time you used AI tools to significantly improve your design workflow or product outcome. What was the impact?" (Focus on quantifiable results and specific tools used).
"How would you approach building or scaling a design system for a complex fintech platform like Nexo? What are the key operational considerations?" (Highlight process, governance, and scalability).

Company & Culture Questions:

"Based on your understanding of Nexo and the digital assets industry, what do you see as the biggest design challenges and opportunities for our wealth management platform?" (Show research and strategic thinking).
"How do you typically collaborate with Product Managers and Engineers? Can you provide an example of a successful cross-functional collaboration that led to a great product outcome?" (Highlight communication and teamwork).

Portfolio Presentation Strategy:

Structure: Organize your presentation around 2-3 of your strongest case studies. For each, clearly define the problem, your approach (including AI usage), your solution, and the measurable impact.
Highlight AI: Dedicate specific slides or sections to detailing how AI tools were integrated into your workflow and the benefits derived.
Quantify Impact: Use clear charts and data points to showcase KPIs achieved (e.g., conversion rates, engagement metrics, user satisfaction scores).
Showcase Design Systems: If applicable, dedicate a segment to your experience with design systems, illustrating components, variants, and architectural principles.
Be Prepared for Deep Dives: Anticipate questions about your design rationale, trade-offs made, and how you handled challenges or feedback.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating operational proficiency through experience with AI tools, design systems, measurable impact, and cross-functional collaboration, which are key indicators for GTM Operations roles.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided Breezy HR link.
Curate Your Portfolio: Select 2-3 of your most impactful projects that best demonstrate your end-to-end design process, your expertise with Figma and AI tools, and quantifiable business results. Ensure case studies clearly articulate problem, solution, and measurable impact.
Optimize Your Resume: Tailor your resume to highlight keywords such as "Product Design," "Design Systems," "Figma," "AI Tools," "User Flows," "Fintech," and "measurable impact." Focus on achievements rather than just responsibilities.
Prepare Your Presentation: Practice walking through your portfolio case studies, specifically detailing your use of AI in design workflows and the operational benefits achieved. Be ready to articulate your design rationale and collaborate on potential solutions.
Research Nexo: Understand Nexo's mission, values, and position in the digital assets market. Consider how your design philosophy and operational approach align with their goals for trust, transparency, and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary and specific interview processes, should be verified directly with Nexo during the application and interview stages.

Senior Product Designer