Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Match Group (HER App)

Location: New York, NY, US

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-02-27T22:59:13

Experience Level: 7+ Years (Senior)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive end-to-end product design for key features across HER's iOS and Android applications, with a focus on user engagement and revenue performance.

• Develop distinctive, sapphic-first user experiences that differentiate HER in the competitive dating market and foster active user growth.

• Collaborate closely with Product Management, Engineering, Data Science, and Leadership to define product strategy, feature development, and performance metrics.

• Own the design process from discovery and user research through to launch, iteration, and A/B testing.

• Apply and evolve HER's design system and brand expression to ensure a consistent, emotionally resonant, and culturally specific product experience.

📝 Enhancement Note: This role is situated within HER, a dating app specifically for lesbian, bisexual, and queer individuals, and is part of Match Group's Affinity portfolio. The emphasis on "sapphic-first experiences" and "revenue performance" indicates a need for designers who can blend deep cultural understanding with a strong grasp of business objectives and user acquisition/retention strategies. The "Senior Individual Contributor" designation highlights significant autonomy and impact potential.

📈 Primary Responsibilities

• End-to-End Product Ownership: Lead the design process for complex product areas, from initial problem definition and user journey mapping to final interface design and post-launch iteration.

• Sapphic Experience Design: Create unique and culturally relevant design solutions that resonate with the LGBTQIA+ community, moving beyond generic dating app patterns.

• Revenue & Growth Focus: Design features and user flows specifically aimed at improving key business metrics such as subscriber conversion, user retention, and overall revenue performance.

• Experimentation & Iteration: Design and support A/B tests and other experiments in collaboration with Product, Engineering, and Data teams, using insights to continuously refine and improve product experiences.

• User Research & Validation: Conduct and leverage user testing, surveys, and interviews to de-risk design solutions and gather qualitative feedback to inform design decisions.

• Design System Management: Apply, maintain, and contribute to HER's design system, ensuring visual consistency and efficient design execution across platforms.

• Cross-Functional Partnership: Work closely with Product Managers to shape product roadmaps and define project scope, and partner with Engineers to ensure high-quality implementation of designs.

• Prototyping & Communication: Develop prototypes at various fidelity levels to explore concepts, gain alignment, and validate user flows, clearly articulating design rationale to stakeholders.

• Brand Expression: Ensure the product's visual and interactive elements align with HER's brand identity, emphasizing joy, intimacy, and community.

📝 Enhancement Note: The explicit mention of "revenue performance" and "rapid active user growth" in conjunction with "sapphic differentiation" suggests this role requires a designer who is not only a skilled craftsperson but also a strategic thinker capable of aligning design decisions with concrete business outcomes. The responsibility for "shaping what we build, why we build it, and how it performs" further underscores the strategic influence of this position.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 7+ years of professional experience designing consumer digital products, with a strong emphasis on mobile-first experiences (iOS and Android).

Required Skills:

• End-to-End Product Design: Proven ability to manage the entire design lifecycle for significant product features.

• Interaction & Visual Design: Deep expertise in creating intuitive user interfaces and compelling visual aesthetics.

• UX Fundamentals: Strong understanding of user-centered design principles, information architecture, and usability best practices.

• Design System Experience: Demonstrated experience working with, contributing to, or building design systems.

• Prototyping Skills: Proficiency in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.

• User Research & Testing: Experience conducting and utilizing user research methodologies, including user interviews and prototype testing.

• A/B Testing & Data Interpretation: Ability to design experiments and interpret performance data to inform design iterations.

• Cross-Functional Collaboration: Excellent communication and collaboration skills to work effectively with Product, Engineering, and Data teams.

• Mobile-First Design: Extensive experience designing for native iOS and Android platforms.

Preferred Skills:

• Experience with subscription-based or freemium product models.

• Prior experience in the dating or social networking platform space.

• Experience designing for identity-led, emotionally nuanced, or community-focused applications.

• Familiarity with web design principles and implementation.

• Experience with data analysis tools for understanding user behavior.

📝 Enhancement Note: The requirement for 7+ years of experience and the focus on "end-to-end ownership" and "shaping what we build" indicate this is a senior individual contributor role demanding a high level of autonomy, strategic thinking, and proven impact. The preference for experience with identity-led or emotionally nuanced use cases directly aligns with HER's mission and target audience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of End-to-End Ownership: Showcase projects where you led the design process from concept to launch, detailing your specific contributions and decision-making rationale.

• Impact & Business Results: Include case studies that clearly articulate the business objectives, user problems, and measurable outcomes (e.g., growth, retention, revenue improvements) achieved through your design work.

• Mobile-First Design Examples: Present detailed examples of complex mobile product features you designed for iOS and Android, highlighting interaction patterns and UI solutions.

• Design System Contribution: If applicable, demonstrate your experience working with or contributing to design systems, showcasing consistency and scalability in your designs.

• Problem Framing & Solutioning: Illustrate your ability to translate ambiguous problems into well-defined user journeys, flows, and interfaces.

Process Documentation:

• User Journey Mapping & Flow Diagrams: Provide examples of how you map out user paths and create detailed flow diagrams to visualize user interactions.

• Wireframing & Prototyping: Include examples of wireframes and interactive prototypes at various fidelity levels used for exploration, alignment, and validation.

• A/B Test Design & Analysis: Showcase instances where you designed experiments and used data to iterate on product features.

📝 Enhancement Note: Given the emphasis on "revenue performance" and "growth," candidates are strongly advised to highlight projects with quantifiable business impact. The portfolio should not just showcase aesthetic skills but also the ability to solve complex problems and drive measurable results for the business and its users. Demonstrating an understanding of subscription models and community-focused platforms will be advantageous.

💵 Compensation & Benefits

Salary Range: $160,000 - $180,000 USD per year (Base Salary)

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and holiday schedule.

• Retirement savings plan with company match (e.g., 401k).

• Opportunities for professional development, training, and conference attendance.

• Access to Match Group's broader benefits and resources.

• Potential for equity or performance-based bonuses (details may vary).

Working Hours: Standard full-time hours, typically around 40 hours per week. The role requires 3 days per week in the New York office, indicating a hybrid work schedule.

📝 Enhancement Note: The provided salary range is for the New York location. The job description explicitly mentions that the salary may be subject to geographic adjustment if the candidate is authorized to work outside of New York. The listed benefits are typical for a senior role within a large organization like Match Group, but specific details should be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Online Dating / Social Networking)

Company Size: Match Group is a global leader in dating products, with a significant employee base. HER operates as a distinct platform within this larger organization, likely maintaining a more focused, mission-driven team culture.

Founded: HER was founded in 2015, becoming part of Match Group's Affinity portfolio.

Team Structure:

• Product Design Focus: This role is within the Product Design team, emphasizing user experience and interface design.

• Cross-Functional Collaboration: Designers work closely with Product Managers, Engineers, Data Scientists, and Leadership.

• Autonomy & Influence: As a Senior IC, there's significant autonomy and influence over product direction.

• Mission-Driven: HER is a mission-driven company focused on serving the LGBTQIA+ community.

Methodology:

• User-Centric Design: Emphasis on understanding and designing for the specific needs of the sapphic community.

• Data-Informed Decisions: Use of A/B testing and performance data to guide design iterations and product strategy.

• Iterative Development: Continuous improvement of product features based on user feedback and performance metrics.

• Collaborative Workflow: Strong emphasis on partnership with Product and Engineering to ensure efficient and high-quality execution.

Company Website: https://www.gotinder.com/ (Match Group parent company), https://weareher.com/ (HER App)

📝 Enhancement Note: HER aims to balance the resources and scale of Match Group with the agility and cultural focus of a smaller, mission-oriented team. The "sapphic-first" approach is a critical differentiator, meaning cultural understanding and empathy are paramount. The hybrid work model (3 days in office) suggests a culture that values in-person collaboration for certain aspects of product development.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) in Product Design. This level typically involves taking ownership of significant product areas, mentoring junior designers (though not explicitly stated here), and having substantial influence on product strategy and execution.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a Director within the Product organization at HER. They will collaborate closely with Product Managers and Engineering leads.

Operations Impact: This role directly impacts user acquisition, retention, engagement, and revenue through the design of core product experiences. Success is measured by tangible improvements in these key business metrics, alongside user satisfaction and community growth.

Growth Opportunities:

• Deepening Domain Expertise: Opportunity to become a subject matter expert in designing for identity-led communities and the dating app market.

• Strategic Influence: Potential to influence product roadmaps and long-term design strategy within HER and potentially the broader Match Group Affinity portfolio.

• Leadership Development: While an IC role, there's potential for informal leadership, mentoring, and eventually transitioning into management or principal design roles.

• Skill Expansion: Opportunities to expand skills in areas like user research, data analysis for design, and evolving design systems.

📝 Enhancement Note: The "Senior" title and "end-to-end ownership" imply a significant level of responsibility and autonomy. Growth opportunities will likely focus on deepening expertise in a niche but high-impact market and contributing strategically to the product's evolution, rather than solely on hierarchical advancement.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days per week in the New York office. This suggests a collaborative office environment designed to foster teamwork and in-person interaction.

Office Location(s): New York, NY. Specific office address details would typically be provided during the application process.

Workspace Context:

• Collaborative Hub: The office environment is likely set up to facilitate brainstorming, design critiques, and cross-functional meetings.

• Tools & Technology: Expect access to standard design software, collaboration tools, and potentially specialized user research platforms.

• Team Interaction: Opportunities for direct interaction with Product Managers, Engineers, Data Scientists, and fellow designers to drive product initiatives.

Work Schedule: Standard full-time schedule with a hybrid component. While core hours likely exist, the nature of product design often allows for some flexibility, balanced with the need for team collaboration and meeting attendance.

📝 Enhancement Note: The hybrid model indicates that while flexibility is offered, in-person collaboration is considered essential for this role, likely for design sprints, feedback sessions, and strategic alignment. Candidates should be comfortable working in a dynamic office environment as well as remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio, focusing on relevant experience, design craft, and demonstrable impact.

• Portfolio Presentation & Discussion: A session where candidates present 1-3 key projects from their portfolio, detailing their process, challenges, and outcomes. This is often followed by in-depth Q&A.

• Design Challenge/Exercise: A practical exercise, which could involve critiquing an existing feature, proposing a solution to a given problem, or a take-home assignment focused on a specific product area.

• Cross-Functional Interviews: Meetings with Product Managers, Engineering leads, and potentially other designers to assess collaboration style, technical understanding, and cultural fit.

• Leadership Interview: Final discussion with senior leadership to assess strategic thinking, vision, and alignment with company values.

Portfolio Review Tips:

• Focus on Impact: Prioritize projects that demonstrate measurable business results (growth, revenue, engagement) and user value. Quantify impact wherever possible.

• Showcase Process: Clearly articulate your design process, including problem definition, research, ideation, iteration, and validation. Explain why you made certain decisions.

• Highlight End-to-End Ownership: Select projects where you had significant autonomy and were involved from discovery through launch and iteration.

• Tailor to HER: Emphasize any experience with dating apps, subscription models, community platforms, or designing for nuanced identity groups. Demonstrate an understanding of HER's mission and target audience.

• Visual Storytelling: Present your work clearly and concisely, using visuals effectively to communicate complex ideas.

Challenge Preparation:

• Understand HER's Product: Familiarize yourself with the HER app, its features, target audience, and competitive landscape.

• Think Strategically: Be prepared to discuss how design can drive business goals like user growth and revenue.

• Embrace Ambiguity: The role involves translating ambiguous problems; demonstrate comfort with this.

• Articulate Rationale: Be ready to clearly explain the reasoning behind your design choices, supported by user insights or data.

• Collaboration Focus: Prepare to discuss how you work with cross-functional partners.

📝 Enhancement Note: The emphasis on "sapphic differentiation," "revenue performance," and "shaping what we build" indicates that interviewers will be looking for a designer who is both a strong craftsperson and a strategic partner capable of driving business outcomes through thoughtful, community-aligned design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaboration focus), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello (or similar tools used by Product and Engineering).

Analytics & Reporting:

• Product Analytics: Mixpanel, Amplitude, Google Analytics (or similar platforms for tracking user behavior and feature adoption).

• A/B Testing Platforms: Optimizely, LaunchDarkly, or in-house experimentation frameworks.

• Data Visualization: Tableau, Looker, or similar tools for data exploration and dashboard creation.

CRM & Automation: (While not directly a designer's primary tool, understanding their use is beneficial)

• CRM: Salesforce (likely used by Sales/Partnerships, but designers may interact with data insights).

• Marketing Automation: HubSpot, Marketo (less relevant for this role, but context is useful).

• Integration Tools: Understanding how different systems connect can be helpful for holistic product thinking.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product design roles. Familiarity with analytics platforms and A/B testing tools is crucial for a role that emphasizes data-informed iteration and performance measurement.

👥 Team Culture & Values

Operations Values:

• Community-Centricity: Deep commitment to authentically serving and empowering the LGBTQIA+ community.

• Authenticity & Inclusivity: Fostering a safe, affirming, and joyful space for users.

• Impact & Performance: Driving meaningful user growth and revenue through effective product design.

• Collaboration & Ownership: Working closely with cross-functional teams to deliver high-quality experiences and taking responsibility for outcomes.

• Innovation & Differentiation: Pushing boundaries to create unique experiences that stand out in the market.

Collaboration Style:

• Partnership-Oriented: Strong emphasis on close collaboration with Product Management, Engineering, and Data Science.

• Data-Driven Dialogue: Discussions are informed by user insights, performance data, and experimentation results.

• Feedback-Rich Environment: Openness to constructive feedback and iterative design processes.

• Mission Alignment: Shared passion for HER's mission fosters a cohesive and motivated team environment.

📝 Enhancement Note: The culture at HER is likely a blend of the inclusive, mission-driven ethos of a community platform and the performance-oriented, data-driven approach of a successful consumer tech product within Match Group. Designers are expected to be both empathetic to user needs and strategic in their contribution to business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Community Needs with Business Goals: Effectively designing for a specific, potentially nuanced community while simultaneously driving revenue and growth.

• Market Differentiation: Continuously innovating to ensure HER remains distinct and appealing in a crowded dating app market.

• Rapid Iteration: Operating in a fast-paced environment that requires quick design cycles and adaptation based on performance data.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and priorities to achieve cohesive product development.

Learning & Development Opportunities:

• Specialized Domain Expertise: Deepen understanding of designing for identity-based communities and the complexities of the dating app ecosystem.

• Strategic Product Influence: Gain experience in shaping product roadmaps and contributing to long-term product strategy.

• Advanced Design Methodologies: Hone skills in experimentation, data analysis for design, and advanced prototyping.

• Cross-Functional Acumen: Develop stronger partnerships with Product, Engineering, and Data teams, understanding their perspectives and workflows.

📝 Enhancement Note: The role offers a unique opportunity to work on a product with a strong social mission while also contributing to significant business objectives. The challenges are directly linked to opportunities for professional growth in specialized areas of product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with business objectives (e.g., revenue, growth). How did you approach it, and what was the outcome?" (Prepare a case study showcasing this balance.)

• "How would you go about designing a new feature for HER that aims to increase user retention by 10%?" (Think about specific user journeys, potential pain points, and how you'd test your solution.)

Company & Culture Questions:

• "What do you know about HER and its mission? How does this role align with your career goals?" (Research HER's values, target audience, and recent news.)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration with remote and in-office team members?" (Highlight communication strategies and proactiveness.)

Portfolio Presentation Strategy:

• Structure: For each project, clearly state the problem, your role, the process, the solution, and the impact (quantified results are key).

• Focus on HER: If possible, tailor one case study to address a challenge or opportunity relevant to HER's product or mission.

• Showcase Process Breadth: Cover areas like user research, wireframing, prototyping, visual design, and A/B testing where applicable.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs, and alternative solutions you considered.

📝 Enhancement Note: Interviewers will be assessing not only your design skills but also your strategic thinking, ability to drive business impact, understanding of HER's unique community focus, and your collaborative approach within a hybrid tech environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Match Group careers portal.

• Portfolio Customization: Ensure your portfolio clearly highlights 2-3 key projects demonstrating end-to-end ownership, mobile-first design, and measurable impact (growth, revenue, engagement). Tailor your case studies to showcase relevant experience with consumer digital products, ideally in social, dating, or community-focused platforms.

• Resume Optimization: Update your resume to emphasize your 7+ years of experience, specific skills in interaction design, visual design, UX, design systems, and prototyping. Use keywords from the job description naturally, such as "consumer digital products," "mobile-first," "revenue performance," and "sapphic-first experiences."

• Interview Preparation: Practice presenting your portfolio projects, focusing on articulating your process, design rationale, and the business/user impact. Prepare to discuss how you would approach specific design challenges for HER, demonstrating an understanding of its unique community and business objectives.

• Company Research: Thoroughly research HER, its mission, target audience, and its position within Match Group. Understand the value proposition of a "sapphic-first" dating app and how design contributes to this.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.