Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Launch Potato Location: Burlington, VT (remote) Job Type: Contract to Hire Category: Product Design / Conversion Rate Optimization (CRO) Date Posted: 2025-12-04 Experience Level: 8+ Years Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in conversion rates (CVR) and revenue per session (RPS) through strategic, data-informed UX/UI design.
• Lead end-to-end design projects, from concept and user research to high-fidelity prototyping and developer handoff, with a strong emphasis on A/B testing and performance metrics.
• Leverage deep analytical skills to interpret behavioral data, heatmaps, and user recordings to validate design hypotheses and identify optimization opportunities.
• Act as a design champion within a fast-paced, performance-driven digital media company, contributing to a high-performance culture.

📝 Enhancement Note: This role is positioned within a performance marketing and lead generation context, meaning the primary focus is on measurable business outcomes (conversion, revenue) rather than purely aesthetic or feature-driven design. The "Contract to Hire" nature suggests an evaluation period to assess fit and performance before long-term commitment.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer handoff, consistently backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy development, UI design execution, and post-test iteration, ensuring alignment with business goals.
• Generate actionable UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs to drive measurable gains.
• Collaborate closely with cross-functional teams, including product managers, engineers, and marketing stakeholders, to ensure design solutions are aligned with overarching business objectives and technical constraints.
• Champion and mentor design best practices across the organization, sharing expertise and driving UX strategy to foster a culture of continuous improvement.
• Propose and implement innovative design process improvements that enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities emphasize a proactive, data-driven approach to design, with a clear mandate to directly impact key business metrics. The expectation is for an individual contributor who can operate autonomously and influence design strategy.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for senior roles in UX/UI. However, equivalent practical experience will be highly valued.

Experience: 8+ years of demonstrated UX/UI experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Data-Informed Design Expertise: Proven ability to create user experiences optimized for key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Prototyping & Wireframing Mastery: Fluency with Figma or similar industry-standard tools for creating wireframes, prototypes, and high-fidelity designs.
• Adobe Creative Suite Proficiency: Demonstrated skill in using Adobe Creative Suite applications for design tasks.
• A/B Testing and CRO Collaboration: Hands-on experience working with developers to execute and analyze A/B tests for Conversion Rate Optimization.
• Exceptional Communication: Ability to articulate design rationale clearly and persuasively to both technical and non-technical audiences, including stakeholders and leadership.
• Analytical Acumen: Strong ability to interpret behavioral data, user metrics, heatmaps, and user recordings to inform design decisions.
• User Experience (UX) Strategy: Capability to develop and implement comprehensive UX strategies that align with business objectives.
• UI Design Principles: Deep understanding of UI design principles and best practices for creating intuitive and effective interfaces.

Preferred Skills:

• Experience in the digital media or publishing industry.
• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) and heatmap/session recording tools (e.g., Hotjar, Crazy Egg).
• Experience with user research methodologies beyond data analysis (e.g., user interviews, usability testing).
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.
• Mentorship experience, guiding junior designers or contributing to team skill development.

📝 Enhancement Note: The "MUST HAVE" section strongly emphasizes practical, outcome-oriented skills directly related to improving conversion and revenue, rather than general design aesthetics. The experience requirement is specific to performance-driven environments, highlighting the need for a candidate who understands how design impacts business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Data-Informed Design: Showcase projects where design decisions were explicitly driven by data analysis (e.g., CVR, RPS, user behavior metrics).
• CRO Case Studies: Include detailed case studies of conversion rate optimization efforts, outlining the problem, your design solution, the A/B testing process, and the quantifiable results achieved.
• End-to-End Project Walkthroughs: Present projects that illustrate your ability to manage the entire design lifecycle, from initial concept and wireframing to high-fidelity prototypes and developer handoff.
• Tool Proficiency Examples: Highlight examples of your work created in Figma (or similar) and demonstrate how you've used it for complex prototyping and collaboration.

Process Documentation:

• Workflow Design and Optimization: Provide examples of how you have documented and optimized design workflows, particularly those involving A/B testing and iterative improvements.
• Collaboration & Handoff Standards: Illustrate your process for collaborating with engineering and product teams, including clear documentation for developer handoff.
• Metrics & Performance Analysis: Demonstrate how you track and analyze the performance of your designs post-launch, using data to inform subsequent iterations.

📝 Enhancement Note: A strong portfolio is crucial for this role, emphasizing tangible results and a data-driven approach. Candidates should be prepared to articulate their process for achieving measurable improvements in conversion and revenue.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is competitive for a Senior Product Designer role with specialized CRO and performance marketing experience in a remote setting, particularly in the US market.

Benefits:

• Profit-Sharing Bonus: Participation in company-wide profit-sharing, reflecting the performance-driven culture.
• Competitive Benefits Package: Details not specified but typically include health, dental, and vision insurance.
• Remote Work Flexibility: Fully remote position allowing work from anywhere within specified regions.
• Contract to Hire: Opportunity for long-term employment based on performance and fit.
• Global Team Collaboration: Exposure to an international team environment.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility inherent in a remote, performance-focused role. The emphasis is on delivering outcomes rather than strict adherence to specific hours, though clear communication and availability during core collaboration times are expected.

📝 Enhancement Note: The salary range provided is typical for senior-level design roles in the US, especially those requiring specialized CRO and performance marketing expertise. The "Contract to Hire" model allows both parties to assess fit. The compensation structure emphasizes performance, with future increases tied to results rather than cost-of-living adjustments. The mention of remote work spanning "15 countries" suggests a global talent pool and potential for flexible global work arrangements within legal compliance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic sector focused on consumer discovery and conversion, leveraging data to connect users with brands across various verticals like finance and lifestyle. Company Size: While not explicitly stated in the raw data, Launch Potato is described as having a "remote-first team spanning over 15 countries," suggesting a significant international presence and likely a mid-to-large size organization, potentially scaling beyond 100 employees. Founded: The founding date is not provided, but the company's growth and current market reach (30M+ monthly visitors) indicate a mature, successful operation.

Team Structure:

• The design team is likely integrated within product development, working closely with product managers and engineers.
• This Senior Product Designer will report into a Design Lead or Head of Product, with a dotted line to product and engineering managers for project execution.
• Collaboration is expected to be highly cross-functional, involving product, engineering, marketing, and data analytics teams to drive performance outcomes.

Methodology:

• Data-Driven Decision Making: A core tenet, where design choices are validated through rigorous analysis of user behavior and performance metrics.
• Agile Experimentation: Emphasis on rapid iteration and A/B testing to continuously optimize user experiences and business results.
• Outcome-Oriented: Focus on measurable impact and ownership of results, driving success through speed and efficiency.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "Discovery and Conversion Company," indicating a strong focus on user journeys that lead to measurable actions. The culture is described as "high-growth, high-performance," emphasizing speed, ownership, and impact, which directly influences how design work is approached and evaluated.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior level, indicating a high degree of autonomy, expertise, and responsibility. Senior Product Designers are expected to lead complex projects, mentor others, and contribute significantly to design strategy and process improvement. In a CRO-focused environment, this means driving substantial, measurable business impact.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product, or a similar leadership role within the product/design organization. They will collaborate closely with Product Managers and Engineering Leads on specific projects, acting as a key contributor within cross-functional teams.

Operations Impact: The primary impact of this role is direct and quantifiable: increasing conversion rates, revenue per session, and overall lead generation performance. This role is critical for the company's mission as "The Discovery and Conversion Company," directly contributing to its profitability and growth through optimized user experiences.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead Product Designer or Design Manager role, overseeing a team and shaping design strategy more broadly.
• Specialization: Deepen expertise in CRO, performance marketing design, and data analysis, becoming a recognized subject matter expert.
• Strategic Contribution: Influence product strategy and roadmap based on design insights and performance data.
• Mentorship: Formal or informal opportunities to mentor junior designers and contribute to the growth of the design function.
• Performance-Based Advancement: Future career progression and compensation increases are tied to demonstrated performance and impact, offering a clear path for high achievers.

📝 Enhancement Note: The "Contract to Hire" model implies that successful candidates will have a clear path for long-term growth within the company, with performance being the key driver for advancement and increased compensation.

🌐 Work Environment

Office Type: This role is fully remote, offering significant flexibility. While Launch Potato is headquartered in South Florida, the team is distributed globally, indicating a commitment to a remote-first or remote-heavy operational model.

Office Location(s): While the specific job is listed as remote in Burlington, VT, the company is headquartered in South Florida and has a team spanning over 15 countries. This suggests a globally distributed workforce with potential hubs or administrative centers, but the role itself is not tied to a physical office location for daily work.

Workspace Context:

• Remote Collaboration Tools: Expect heavy reliance on digital collaboration tools (e.g., Slack, Zoom, Miro, Figma) for communication, design reviews, and team meetings.
• Data & Analytics Tools: Access to robust analytics platforms, A/B testing tools, and user behavior analysis software will be integral to the daily workflow.
• Cross-Functional Interaction: Frequent interaction with product managers, engineers, marketing specialists, and potentially data analysts will define the collaborative environment.

Work Schedule: As a remote, performance-driven role, the schedule offers flexibility, but requires strong self-discipline and proactivity. While core working hours for collaboration may be expected, the emphasis is on delivering results. The company's global presence might mean occasional overlap with different time zones for meetings.

📝 Enhancement Note: The remote-first nature of Launch Potato suggests a culture that values asynchronous communication and empowers employees to manage their work environment. However, effective collaboration within a distributed team requires strong communication skills and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit, focusing on performance marketing and CRO background.
• Portfolio Review & Design Challenge: A session where candidates present their portfolio, highlighting specific case studies demonstrating data-informed design, CRO impact, and A/B testing experience. This may be followed by a take-home design challenge or live design exercise focused on optimizing a specific user flow for conversion.
• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other stakeholders to assess collaboration style, communication skills, and ability to integrate design with technical and business requirements.
• Final Interview: A meeting with a senior leader (e.g., Head of Product, Design Lead) to discuss strategic thinking, leadership potential, and overall fit with the company's high-performance culture.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the business problem, your specific role, the design solutions implemented, the A/B testing methodology, and most importantly, the measurable results (e.g., "% increase in CVR," "$X increase in RPS").
• Show Your Process: Walk through your thought process for a chosen case study, explaining how you used data (metrics, heatmaps, user recordings) to inform your design decisions and iterations.
• Highlight Collaboration: Be prepared to discuss how you collaborated with developers and product managers, including how you handled feedback and technical constraints.
• Focus on Impact: Emphasize projects where your design directly contributed to significant business outcomes, aligning with Launch Potato's mission.

Challenge Preparation:

• Understand the Business: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their target audiences. Understand their business model and how conversion optimization drives their success.
• Practice CRO Scenarios: Be ready to analyze a hypothetical underperforming page or user flow and propose design solutions backed by data-driven reasoning and A/B testing strategies.
• Articulate Rationale: Practice explaining your design choices clearly and concisely, justifying them with data and user-centric principles. Be prepared to defend your decisions against potential objections.

📝 Enhancement Note: The interview process is designed to rigorously assess not only design skills but also the candidate's ability to drive measurable business results in a performance-oriented environment. A portfolio rich in quantifiable CRO success is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaborative design workflows. Mastery is a key requirement.
• Adobe Creative Suite: Proficiency expected for various design-related tasks, image editing, and asset creation.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to track user behavior and performance metrics.
• Heatmap & Session Recording Tools: Familiarity with tools such as Hotjar, Crazy Egg, FullStory, or similar for qualitative user behavior analysis.
• A/B Testing Platforms: Experience using tools like Google Optimize, Optimizely, VWO, or internal A/B testing frameworks to design, implement, and analyze experiments.

CRM & Automation:

• While not explicitly stated as primary tools for this designer, understanding how design impacts CRM and marketing automation workflows (e.g., lead capture forms, landing page sequences) would be beneficial. Familiarity with marketing automation platforms or CRM systems that touch the user journey could be a plus.

📝 Enhancement Note: The required tools are standard for modern UX/UI design, with a strong emphasis on the practical application of these tools for performance optimization and A/B testing. Candidates should be prepared to discuss their experience with specific A/B testing platforms and analytics tools.

👥 Team Culture & Values

Operations Values:

• Performance & Measurable Impact: A core value, driving decisions and actions towards achieving tangible business outcomes like increased conversion rates and revenue.
• Ownership & Accountability: Employees are expected to take full responsibility for their work and its results, operating with a high degree of autonomy.
• Speed & Agility: The culture encourages moving fast, iterating quickly, and adapting to changing market conditions or data insights.
• Data-Driven Approach: Decisions at all levels are informed by data analysis and performance metrics, fostering a rational and objective work environment.
• Collaboration & Communication: While autonomous, effective teamwork and clear communication across functions are essential for success in a distributed team.
• Continuous Improvement: A commitment to refining processes, enhancing skills, and constantly seeking ways to optimize performance.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with product managers, engineers, and marketing teams, requiring strong interpersonal and communication skills.
• Feedback-Oriented: A culture that values constructive feedback to drive design improvements and professional growth.
• Proactive Engagement: Team members are encouraged to take initiative, share insights, and actively participate in problem-solving.
• Remote-First Communication: Emphasis on clear, concise communication through digital channels, with a focus on asynchronous methods where appropriate.

📝 Enhancement Note: Launch Potato cultivates a high-performance culture where individual contributions are directly linked to measurable business success. The values emphasize drive, accountability, and a data-centric approach, which are critical for success in a role focused on conversion rate optimization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and User Experience: Constantly striving to optimize for conversion metrics without compromising user satisfaction or long-term brand perception.
• Managing a High Volume of Experimentation: Keeping pace with the demands of continuous A/B testing and iterative design improvements in a fast-paced environment.
• Remote Collaboration Dynamics: Effectively collaborating and influencing stakeholders across different time zones and geographical locations.
• Data Interpretation Complexity: Navigating and interpreting complex user behavior data to derive actionable insights for design.
• Contract-to-Hire Transition: Demonstrating consistent high performance and cultural fit during the initial contract period to secure long-term employment.

Learning & Development Opportunities:

• Deep Dive into CRO: Gain extensive experience and specialized knowledge in Conversion Rate Optimization strategies and techniques.
• Advanced Analytics & Data Interpretation: Enhance skills in analyzing user behavior data, A/B test results, and performance metrics.
• Cross-Functional Expertise: Develop a deeper understanding of product management, engineering processes, and marketing strategies through close collaboration.
• Mentorship & Leadership: Opportunities to mentor junior designers and contribute to the strategic direction of the design function.
• Exposure to Diverse Markets: Work on brands that cater to various consumer segments, broadening understanding of different user needs and market dynamics.

📝 Enhancement Note: The challenges are inherent to a role focused on performance optimization in a remote, fast-paced setting. The growth opportunities are substantial for individuals looking to specialize in CRO and data-driven design, with potential for leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., CVR, RPS, heatmaps) to identify a design problem and how you approached solving it through A/B testing."
• "How do you balance business goals with user needs when designing for conversion? Provide an example."
• "Walk us through your process for a complex UX/UI project from ideation to final implementation, including how you collaborated with developers."
• "How do you prioritize design initiatives when faced with multiple competing business objectives and limited resources?"
• "What are your strategies for ensuring effective communication and alignment with non-design stakeholders (e.g., product managers, executives)?"

Company & Culture Questions:

• "What interests you specifically about Launch Potato and our mission as 'The Discovery and Conversion Company'?"
• "How do you align with a high-performance culture that emphasizes speed, ownership, and measurable impact?"
• "Describe your experience working in a remote-first or globally distributed team environment."
• "How do you approach mentorship or sharing your design expertise with others?"

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly define the problem, your role, the process (research, ideation, design, testing), the solution, and most importantly, the quantifiable results. Use charts and graphs to visualize data impacts.
• Focus on the "Why": Be prepared to articulate the strategic thinking behind your design decisions, linking them directly to business objectives and user behavior.
• Demonstrate A/B Testing: Clearly explain the hypothesis, test setup, and outcomes of any A/B tests you were involved in. Highlight learnings from both successful and unsuccessful tests.
• Tool Proficiency: Show examples of your work in Figma and discuss how you leverage its features for collaboration and efficiency.
• Conciseness and Clarity: Practice delivering your presentation efficiently, ensuring all key points are covered without excessive detail. Be ready for deep-dive questions on specific aspects of your work.

📝 Enhancement Note: Interview preparation should heavily focus on quantifiable achievements, data-driven decision-making, and the ability to articulate design's direct impact on business metrics. The "Contract to Hire" aspect means demonstrating immediate value and a strong fit is crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Tailor your portfolio to prominently feature 2-3 strong case studies that best demonstrate your expertise in data-informed design, CRO, and A/B testing, with clear, quantifiable results.
• Resume Optimization: Ensure your resume highlights your 8+ years of experience in performance marketing/lead generation/CRO environments, using keywords such as "Conversion Rate Optimization," "A/B Testing," "Figma," "Data-Informed Design," "Revenue Per Session," and "User Experience."
• Prepare Your Narrative: Practice articulating your design process, decision-making rationale, and project outcomes clearly and concisely, focusing on the impact you've driven. Be ready to discuss your experience with remote collaboration and a high-performance culture.
• Research Launch Potato: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model to better understand their market and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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