Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Launch Potato
Location: Pittsburgh, PA (remote)
Job Type: Contract to Hire
Category: Product Design / UX/UI Design / CRO
Date Posted: 2026-01-05
Experience Level: 8+ Years (Senior Level)
Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Independently lead end-to-end design projects from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.
• Generate critical UX insights by analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX and CRO design, leveraging both qualitative and quantitative data inputs.

📝 Enhancement Note: This role is specifically focused on performance marketing and conversion rate optimization (CRO), requiring a strong analytical and data-driven approach to design. The "Contract to Hire" nature suggests an initial evaluation period to assess fit and performance before a permanent offer.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, encompassing concept development, strategic ideation, UI design, and detailed developer hand-off, all substantiated by A/B test outcomes and user behavior analysis.
• Lead and manage multiple design projects concurrently, ensuring stakeholder alignment, defining UX strategy, overseeing UI development, and managing post-test iterations to optimize performance.
• Extract actionable UX insights by meticulously analyzing behavioral data, conversion rates (CVR), revenue per session (RPS), heatmaps, user recordings, and other quantitative and qualitative data sources.
• Proactively identify areas of underperformance within existing user experiences and propose/execute data-backed design solutions for improvement through iterative CRO and UX enhancements.
• Foster close collaboration with product managers, engineering teams, and other key stakeholders to ensure all design solutions are aligned with overarching business objectives and adhere to technical constraints.
• Act as a design advocate and mentor within the organization, sharing expertise, promoting best practices in UX and CRO, and driving the overall UX strategy across Launch Potato's digital assets.
• Propose and implement improvements to the existing design process to enhance the velocity of experimentation and scale the design function effectively across multiple brands.

📝 Enhancement Note: The emphasis on "test-ready" deliverables, "A/B test results," and "CRO-optimized" user experiences highlights a core expectation of measurable impact and continuous improvement, which is crucial for success in this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and deep understanding of UX/UI principles, conversion optimization, and data analysis is paramount.

Experience: 8+ years of hands-on UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Expertise in UX/UI Design: Proven ability to create intuitive, engaging, and high-converting user interfaces and experiences.
• Performance Marketing & CRO Focus: Deep understanding of performance marketing principles, lead generation funnels, and conversion rate optimization strategies.
• Data-Informed Design: Proficiency in leveraging quantitative and qualitative data (e.g., CVR, RPS, A/B test results, user analytics, heatmaps, session recordings) to inform design decisions and validate hypotheses.
• Prototyping & Wireframing Mastery: Advanced skills in Figma (or comparable tools like Sketch, Adobe XD) for creating wireframes, user flows, and high-fidelity interactive prototypes.
• Adobe Creative Suite Proficiency: Fluency with Adobe Photoshop, Illustrator, and potentially After Effects for asset creation and visual design.
• A/B Testing Collaboration: Hands-on experience working with developers to implement and analyze A/B tests for CRO initiatives.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale, present findings, and influence stakeholders across technical and non-technical teams.
• Analytical Thinking: Strong problem-solving skills with the ability to dissect complex user behavior and identify actionable insights.

Preferred Skills:

• Experience with user research methodologies (usability testing, interviews, surveys).
• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.
• Experience mentoring junior designers or leading design initiatives.
• Familiarity with SEO best practices and their impact on user experience and conversion.

📝 Enhancement Note: The requirement for 8+ years of experience specifically in performance marketing or CRO environments suggests the need for a candidate who can immediately contribute to driving measurable business outcomes, rather than a generalist product designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated CRO Impact: Showcase at least 2-3 detailed case studies explicitly detailing how your design interventions led to measurable improvements in key metrics such as Conversion Rate (CVR), Revenue Per Session (RPS), Lead Generation volume, or customer acquisition cost (CAC).
• Data Analysis Integration: Clearly illustrate your process of analyzing behavioral data, user feedback, heatmaps, or A/B test results to identify design opportunities and validate your proposed solutions.
• End-to-End Project Ownership: Present projects that demonstrate your ability to manage the entire design lifecycle, from initial concept and user research through wireframing, prototyping, high-fidelity design, developer hand-off, and post-launch analysis/iteration.
• Tool Proficiency Showcase: Include examples of your work created in Figma (or similar tools) and potentially visual design assets from Adobe Creative Suite. Highlight your process for creating interactive prototypes.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing user workflows that are both user-centric and optimized for conversion, detailing your iterative process.
• Experimentation Methodology: Articulate your understanding and experience with A/B testing, including hypothesis generation, test design, collaboration with engineering for implementation, and analysis of results.
• Data Synthesis & Insight Generation: Explain your methodology for synthesizing various data points (quantitative metrics, qualitative feedback, user behavior analytics) into actionable design insights and strategic recommendations.

📝 Enhancement Note: The emphasis on "test-ready" deliverables and A/B test results in the responsibilities section directly translates to the portfolio requirements, demanding concrete evidence of performance-driven design outcomes.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

• 📝 Enhancement Note: This salary range is provided directly in the job description. For Pittsburgh, PA, this range falls within the upper quartile for Senior Product Designers, reflecting the specialized nature of performance marketing and CRO expertise required. This range is competitive for senior-level roles in major US tech hubs, even for remote positions.

Benefits (for Contract-to-Hire):

• Competitive Base Salary: As indicated, $150,000 - $180,000 annually.
• Profit-Sharing Bonus: Eligibility for profit-sharing bonuses, indicating a performance-driven compensation structure tied to company success.
• Competitive Benefits Package: While specific details are not enumerated, a comprehensive package is implied, which may include health insurance, paid time off, and other standard benefits upon conversion to full-time employment.
• Potential for Full-Time Employment: The "Contract to Hire" status offers a clear path to a permanent role with potentially enhanced benefits.

Working Hours: 40 hours per week (standard full-time equivalent).

• 📝 Enhancement Note: While the role is remote, the expectation of 40 hours per week suggests a need for dedicated focus and availability during core working hours, likely aligning with US time zones given the Pittsburgh location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic digital space, focusing on connecting consumers with brands through data-driven content and technology. Company Size: The job description implies a growing, high-performance culture with a remote-first team spanning over 15 countries. While not explicitly stated, this suggests a company of moderate to large size (likely 100-500+ employees) that has achieved profitability and is scaling its operations. Founded: Founded with a mission to be "The Discovery and Conversion Company." The company emphasizes speed, ownership, and measurable impact, suggesting a culture that values proactivity, accountability, and results.

Team Structure:

• Cross-Functional Collaboration: The role explicitly requires close collaboration with product managers, engineers, and other stakeholders, indicating a matrixed or agile team structure where designers work within cross-functional pods.
• Remote-First Environment: The team operates globally and remotely, necessitating strong asynchronous communication skills and a high degree of autonomy.
• Performance-Driven Culture: The emphasis on "high-growth, high-performance culture," "speed, ownership, and measurable impact," and compensation tied to "company and personal performance" points to a culture that rewards results and continuous improvement.

Methodology:

• Data-Driven Decision Making: Design decisions are expected to be informed by data (CVR, RPS, behavioral analytics, A/B tests), not just intuition.
• Experimentation Velocity: The company values rapid iteration and testing to optimize user experiences and drive performance.
• Ownership & Accountability: Team members are expected to take ownership of their work and drive outcomes independently.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company's focus on "The Discovery and Conversion Company" and its brands like FinanceBuzz and All About Cookies clearly positions it in the performance marketing and affiliate space, where UX/UI directly impacts revenue.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level indicates significant autonomy, leadership potential, and responsibility for driving strategic outcomes. The role is expected to not only execute but also to influence design strategy and mentor others.

Reporting Structure: While not explicitly stated, this role likely reports into a Head of Design, VP of Product, or a similar senior leadership position within the product or marketing organization. The emphasis on collaboration suggests working within agile teams.

Operations Impact: The Senior Product Designer has a direct and critical impact on revenue and business performance. By optimizing user experiences for conversion and revenue per session, this role directly contributes to the company's profitability and growth objectives. This is not a purely aesthetic design role; it's about driving measurable business results through design.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team and setting design direction for specific product areas or brands.
• Specialization: Deepen expertise in CRO, performance marketing UX, or specific product verticals within Launch Potato's portfolio.
• Process Improvement Influence: Opportunity to shape and improve the company's design and experimentation processes, impacting how design functions at scale.
• Full-Time Conversion & Expanded Role: Successful performance in the contract-to-hire phase can lead to a permanent role with potentially broader responsibilities and a more comprehensive benefits package.

📝 Enhancement Note: The "Contract to Hire" model is a significant factor, suggesting an opportunity for the candidate to prove their value and potentially secure a long-term position with greater growth prospects within a performance-focused organization.

🌐 Work Environment

Office Type: Fully Remote. Launch Potato operates with a remote-first model, with a distributed team across 15+ countries. Office Location(s): While headquartered in South Florida, the role is remote and specifically listed as "Pittsburgh, PA (remote)," indicating potential proximity or focus for candidates in that region, but with full remote flexibility.

Workspace Context:

• Global Collaboration: The remote environment necessitates strong asynchronous communication skills and comfort working with colleagues across different time zones.
• Digital Toolset: Expect a reliance on digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication, design, and project tracking.
• Autonomy & Accountability: A high degree of autonomy is expected, with team members responsible for managing their own time and delivering results independently.

Work Schedule: Standard 40-hour work week is expected. While remote, maintaining consistent availability and responsiveness during core business hours for collaboration is likely important.

• 📝 Enhancement Note: The "remote-first" approach suggests a mature remote work infrastructure and culture, emphasizing flexibility while maintaining performance standards.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter or hiring manager call to assess experience, cultural fit, and basic qualifications.
• Portfolio Presentation & Design Challenge: A key stage will involve presenting a portfolio that showcases CRO-driven design work. This may be accompanied by a take-home design challenge or a live design exercise focused on a performance marketing scenario.
• Stakeholder Interviews: Interviews with key stakeholders, including product managers, engineers, and potentially marketing leads, to assess collaboration, communication, and strategic thinking.
• Final Interview: Potentially a final interview with senior leadership to discuss overall fit, strategic vision, and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, the metrics you influenced, and the quantifiable results (e.g., "Increased CVR by 15%," "Improved RPS by 10%").
• Showcase Process: Detail your thought process, from data analysis and hypothesis generation to design iterations and A/B test outcomes. Use visual aids like user flows, wireframes, and prototypes.
• Highlight Collaboration: Demonstrate how you worked with developers and product managers. Include examples of feedback incorporation and compromise.
• Tailor to CRO: Emphasize projects directly related to conversion rate optimization, lead generation, or performance marketing. Show you understand the business objectives driving these designs.
• Figma Proficiency: Ensure your prototypes are well-built and interactive, showcasing your mastery of Figma or similar tools.

Challenge Preparation:

• Understand Launch Potato's Business: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their target audiences. Understand their business model (likely affiliate marketing, lead generation).
• CRO Fundamentals: Brush up on core CRO principles, common A/B testing scenarios, and key metrics.
• Data Interpretation: Be ready to interpret hypothetical data sets or user behavior patterns to propose design solutions.
• Articulate Rationale: Practice clearly explaining why you made specific design choices, linking them back to data and business goals.

📝 Enhancement Note: Given the role's focus on performance and CRO, expect the interview process to heavily weigh your ability to demonstrate tangible, data-backed results from your past design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, and UI design. Mastery is essential.
• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for asset creation and visual design.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior and performance metrics.
• Heatmap & Session Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or FullStory to analyze user interactions.
• A/B Testing Platforms: Experience with Optimizely, VWO, Google Optimize, or internal A/B testing frameworks.

CRM & Automation:

• CRM Systems: While not directly a CRM role, understanding how design impacts lead capture within CRMs (e.g., Salesforce, HubSpot) can be beneficial.
• Project Management Tools: Familiarity with tools like Jira, Asana, Trello, or Monday.com for managing tasks and workflows.

📝 Enhancement Note: The emphasis on Figma and data analysis tools is critical. Candidates should be prepared to discuss their proficiency and how they integrate these tools into their design workflow for CRO.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on achieving measurable outcomes and driving business results through design.
• Data-Driven: Decisions are guided by data, analysis, and experimentation, not solely by subjective opinions.
• Ownership: Individuals are expected to take full responsibility for their projects and their impact.
• Speed & Agility: The ability to move quickly, iterate, and adapt to changing priorities and insights is highly valued.
• Collaboration: Working effectively with cross-functional teams is essential for success.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers and Engineers, often within agile teams, to ensure design solutions are aligned with business goals and technically feasible.
• Data-Informed Feedback Loops: Collaboration involves sharing data insights, A/B test results, and user feedback to inform design iterations.
• Mentorship & Knowledge Sharing: An expectation for senior team members to mentor others and contribute to a culture of continuous learning and process improvement.

📝 Enhancement Note: The company's values directly reflect the demands of a performance marketing environment, where efficiency, measurable results, and continuous optimization are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Designing visually appealing interfaces that also rigorously optimize for conversion rates and revenue can be a complex challenge.
• Data Interpretation Complexity: Synthesizing diverse data sources (behavioral, quantitative, qualitative) into clear, actionable design insights requires strong analytical skills.
• Remote Collaboration Dynamics: Maintaining effective communication and collaboration across a distributed, global team requires proactive effort and strong soft skills.
• Pace of Iteration: The need for rapid experimentation and iteration in a performance-driven environment can be demanding.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in cutting-edge CRO strategies and methodologies.
• Performance Marketing Insights: Gain a deeper understanding of the broader performance marketing landscape and how UX/UI contributes to it.
• Leadership Skills: Develop leadership capabilities through mentorship and potential project lead roles.
• Exposure to Diverse Brands: Work across multiple digital media brands, gaining experience in different market segments and user bases.

📝 Enhancement Note: The challenges are directly tied to the specialized nature of the role, offering significant opportunities for professional growth in a high-impact area of digital business.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a website's conversion rate. What was your process, what data did you use, and what were the results?" (Focus on CVR, RPS, A/B testing, data analysis).
• "How do you approach designing for lead generation versus direct e-commerce sales? What are the key differences in your strategy?" (Focus on funnel optimization, user intent).
• "Walk me through your process for creating a high-fidelity prototype ready for developer hand-off. What details do you include, and how do you ensure clarity?" (Focus on Figma, documentation, collaboration with dev).

Company & Culture Questions:

• "What interests you about Launch Potato and our focus on 'The Discovery and Conversion Company'?" (Research the company, its brands, and its mission).
• "How do you handle design feedback from stakeholders who may not have a design background?" (Focus on communication, persuasion, data-backed rationale).
• "Describe your experience working in a remote-first, high-performance culture." (Highlight autonomy, communication, and results-orientation).

Portfolio Presentation Strategy:

• Structure by Impact: Organize your portfolio around key metrics and business outcomes. Start with the result, then explain the problem, your solution, and the process.
• Quantify Your Work: For every project, have clear, concise data points on the impact you made. Use numbers and percentages.
• Tell a Story: For each case study, craft a narrative that highlights your problem-solving skills, your design process, and your ability to collaborate.
• Demo Your Tools: Be prepared to briefly walk through your Figma files or prototypes to showcase your technical proficiency and design thinking.
• Focus on CRO Relevance: Select projects that most directly demonstrate your expertise in conversion rate optimization, lead generation, and performance marketing.

📝 Enhancement Note: Expect interview questions to be heavily focused on your ability to translate design skills into measurable business performance, with a strong emphasis on data analysis and A/B testing experience.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that clearly demonstrate quantifiable improvements in conversion rates, revenue per session, or lead generation. Ensure these examples highlight your data analysis process and A/B testing experience.
• Tailor Your Resume: Emphasize your 8+ years of experience specifically in performance marketing, lead generation, or CRO. Highlight proficiency in Figma, Adobe Creative Suite, and A/B testing collaboration. Use keywords from the job description.
• Prepare Your Presentation: Practice articulating your portfolio projects, focusing on the problem, your data-driven solution, your process, and the measurable business impact. Be ready to discuss your approach to CRO and user psychology.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their business model, and their mission as "The Discovery and Conversion Company." This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---