Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Launch Potato
Location: Quebec, Canada (remote)
Job Type: Contract to Hire
Category: Product Design / UX/UI Design (with a strong focus on Revenue Operations & CRO)
Date Posted: December 04, 2025
Experience Level: 8+ years (Senior Level)
Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in driving measurable revenue and performance gains through data-informed, Conversion Rate Optimization (CRO) focused user experiences across Launch Potato's web properties.
• The Senior Product Designer will independently lead design projects from ideation through to high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• A core responsibility is to generate UX insights by analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• The position requires proactive identification and improvement of underperforming experiences through iterative UX/CRO design, demonstrating a strong analytical and data-driven approach.

📝 Enhancement Note: While the title is "Senior Product Designer," the emphasis on "performance marketing, lead generation, CRO, conversion rate, revenue per session, A/B tests, and data-informed design" strongly aligns this role with Revenue Operations and Sales Operations functions, particularly in optimizing the customer acquisition and conversion funnel. The output will reflect this dual focus.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, ensuring all designs are backed by A/B test results and user insights.
• Independently lead and manage design projects across all stages, including stakeholder alignment, UX strategy development, UI design, and post-test iteration based on performance data.
• Generate critical UX insights by analyzing behavioral data, key performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design decisions.
• Proactively identify and improve underperforming web experiences through iterative UX/CRO design methodologies, leveraging both qualitative and quantitative inputs to enhance user journeys and conversion funnels.
• Collaborate closely with product managers, engineering teams, and other stakeholders to ensure design solutions are aligned with overarching business objectives and technical constraints, fostering a cohesive GTM strategy.
• Champion and mentor design best practices within the organization, sharing knowledge, driving UX strategy, and contributing to a high-performance design culture focused on measurable impact.
• Propose and implement design process improvements that enhance experimentation velocity, design scalability, and overall efficiency of the GTM and product development cycles.

📝 Enhancement Note: The responsibilities highlight a deep integration with CRO and performance marketing, indicating that this role is less about pure product feature design and more about optimizing existing user journeys for revenue generation. This involves a strong analytical component that bridges design and performance metrics.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred. Equivalent practical experience will also be strongly considered.

Experience: 8+ years of UX/UI design experience. A significant portion of this experience must be within performance marketing, lead generation, or conversion rate optimization (CRO) environments where data-driven decisions are paramount.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design, with a proven track record of optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar advanced wireframing and prototyping tools; fluency with the Adobe Creative Suite is also essential.
• Hands-on experience collaborating directly with developers to execute A/B tests and implement CRO strategies.
• Excellent communication and presentation skills, with the ability to articulate design rationale and rationale for A/B test hypotheses to both technical and non-technical audiences.
• Strong analytical skills to interpret behavioral data, heatmaps, user recordings, and other quantitative inputs.
• Proven ability to independently lead and manage design projects from inception to completion.

Preferred Skills:

• Experience with specific CRO tools such as Optimizely, VWO, or similar platforms.
• Familiarity with SEO best practices and how UX impacts search engine rankings.
• Experience in digital media or publishing industries, particularly with content-heavy websites.
• Understanding of marketing automation principles and how UX design can integrate with campaign flows.
• A portfolio showcasing successful CRO initiatives and measurable improvements in conversion rates and revenue.

📝 Enhancement Note: The emphasis on "performance-driven" and "data-informed design" suggests that candidates with a strong understanding of marketing funnels, analytics, and the direct impact of design on revenue will be highly favored. The "8+ years" requirement, coupled with the specific environment, points to a senior individual contributor role with potential for mentorship.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 detailed case studies demonstrating significant contributions to Conversion Rate Optimization (CRO) and performance marketing initiatives.
• For each case study, clearly articulate the business problem, the data/insights used to inform the design, the design process followed (including wireframes, prototypes, and UI), the A/B test executed, and the quantifiable results (e.g., % increase in CVR, RPS, lead generation).
• Highlight experience with data analysis tools and methodologies used to derive UX insights.
• Demonstrate proficiency in Figma or equivalent prototyping tools through interactive prototypes or detailed walkthroughs.
• Include examples of collaboration with engineering teams for A/B test implementation and developer hand-offs.

Process Documentation:

• Be prepared to discuss and potentially document the design process for a given CRO challenge, outlining steps from problem identification to solution validation.
• Demonstrate an understanding of how to integrate user feedback and analytical data into a continuous improvement loop for UX/UI.
• Show evidence of implementing or proposing design process improvements that enhance experimentation velocity and design scalability within a team or organization.

📝 Enhancement Note: The portfolio is critical for this role and must explicitly demonstrate the ability to drive revenue and conversion metrics. Generic UX portfolios will likely be insufficient; the focus must be on quantifiable results and data-driven optimization.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 8+ years of experience in remote, high-performance marketing environments in Canada, and considering the "Contract to Hire" nature, an estimated annual salary range would be CAD $100,000 - $140,000. For contract, this could translate to CAD $50 - $70 per hour.

Benefits (Contract to Hire):

• Contract Phase: Standard contractor benefits may apply, often managed by the contractor themselves or a staffing agency if applicable.
• Upon Conversion to Hire:
  • Comprehensive health, dental, and vision insurance.
  • Generous paid time off (PTO) and holidays.
  • Retirement savings plan (e.g., 401k equivalent in Canada).
  • Professional development budget for courses, conferences, and certifications.
  • Opportunities for performance-based bonuses or profit sharing.
  • Remote work stipend or home office setup allowance.

Working Hours: The role is expected to require approximately 40 hours per week. While remote, there will be an expectation of availability during core business hours for collaboration with teams in various time zones, particularly North America. Flexibility may be offered, provided performance and collaboration needs are met.

📝 Enhancement Note: Salary estimates are based on general market data for senior design roles in Canada, with adjustments for specialized CRO/performance marketing experience and a remote-first structure. The "Contract to Hire" model implies potential for benefits upon conversion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a competitive digital landscape where user acquisition and conversion efficiency are paramount for profitability and growth. The company's mission as "The Discovery and Conversion Company" underscores this focus. Company Size: Launch Potato is a growing, profitable digital media company, described as having a "remote-first team spanning over 15 countries." This suggests a mid-sized to large organization with a distributed workforce, likely numbering in the hundreds. Founded: The founding date is not explicitly stated, but the company's growth and established brands imply it has been operating for several years, building a solid foundation in its niche.

Team Structure:

• The Senior Product Designer will likely be part of a Product or Growth team, working closely with Product Managers, Engineers, Marketing Specialists, and possibly Data Analysts.
• Reporting is likely to a Head of Product, Director of Design, or a Lead Product Manager, depending on the specific team structure.
• Cross-functional collaboration is a cornerstone, with frequent interaction expected across design, product development, marketing, and data analytics teams to drive unified GTM and conversion strategies.

Methodology:

• Data Analysis & Insights: A strong emphasis on using data (behavioral, performance metrics, user feedback) to drive design decisions and validate hypotheses.
• Workflow Planning & Optimization: Focus on iterative design processes, A/B testing, and continuous improvement of user journeys to maximize conversions and revenue.
• Automation & Efficiency: Implementing design solutions and process improvements that enhance experimentation velocity, design scalability, and overall operational efficiency in marketing and product development.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's "remote-first" and "global team" structure suggests a company that leverages technology for collaboration and communication. The emphasis on "speed, ownership, and measurable impact" indicates a culture that values proactivity, accountability, and results-oriented work, especially relevant for a CRO-focused design role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Individual Contributor (IC) level within the Product Design function. However, its strong emphasis on CRO and performance marketing means it operates at the intersection of design and revenue operations. The scope involves leading projects independently and influencing strategic design decisions that directly impact business outcomes.

Reporting Structure: The Senior Product Designer will likely report to a Product Manager, Head of Product, or Design Lead. This structure facilitates close collaboration on GTM strategies and ensures design efforts are aligned with broader business objectives and product roadmaps.

Operations Impact: The impact of this role is directly tied to revenue generation and performance optimization. Success will be measured by improvements in key metrics like Conversion Rate (CVR), Revenue Per Session (RPS), lead generation volume, and overall user engagement that contributes to business goals. This makes the role highly influential in the company's financial success.

Growth Opportunities:

• Specialization in CRO/Performance Design: Deepen expertise in conversion rate optimization, performance marketing UX, and data-driven design methodologies, becoming a subject matter expert.
• Leadership Potential: Transition into a Lead Designer or Design Manager role, mentoring junior designers, overseeing design strategy for specific product areas, and contributing to the evolution of the design team.
• Cross-Functional Advancement: Leverage design and analytical skills to move into Product Management, Growth Marketing, or Strategy roles, applying a user-centric and data-driven approach to a broader set of business challenges.
• Professional Development: Access to continuous learning through conferences, workshops, and advanced training in UX, CRO, and relevant analytics tools.

📝 Enhancement Note: The growth path here is less about traditional UX feature design and more about becoming a specialist in optimizing digital experiences for revenue. This offers a unique career trajectory for designers interested in the business impact of their work.

🌐 Work Environment

Office Type: This is a remote-first position, meaning the primary work environment is home-based. Launch Potato's culture emphasizes remote collaboration and utilizes digital tools to maintain connectivity and productivity.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and the specific role is remote in Quebec, Canada. This distributed model allows for flexibility in work location, provided reliable internet access and availability during agreed-upon collaboration hours.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative digital environment, utilizing tools like Slack, Zoom, and project management software for communication and team interaction.
• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite) and potentially CRO/analytics platforms will be provided or expected for use.
• Team Interaction: Opportunities for interaction will primarily be through virtual meetings, design critiques, brainstorming sessions, and asynchronous communication channels.

Work Schedule: Approximately 40 hours per week. While remote, candidates should be prepared for potential overlap with North American business hours to facilitate efficient collaboration with product, engineering, and marketing teams. The remote nature allows for some flexibility in structuring the workday, provided deliverables and collaboration needs are met.

📝 Enhancement Note: The remote-first nature implies a need for strong self-discipline, proactive communication, and comfort with digital collaboration tools. The company's global presence suggests an appreciation for asynchronous work and clear documentation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Recruiter/HR): Assessment of basic qualifications, experience, and cultural fit, with a focus on understanding your motivation for a CRO-centric design role.
• Hiring Manager Interview: Deeper dive into your experience, design philosophy, and approach to data-driven design and CRO. Expect questions about past projects and challenges.
• Portfolio Presentation & Design Exercise: This is a critical stage. You will likely present a selection of your most relevant case studies, focusing on CRO impact and your role in achieving specific metrics. A practical design exercise or a take-home challenge might be given, focusing on optimizing a given user flow or landing page for conversion.
• Cross-Functional Interview(s): Interviews with Product Managers, Engineers, or Marketing stakeholders to assess collaboration skills, ability to communicate design rationale, and understanding of technical/business constraints.
• Final Interview (Senior Leadership): Final assessment of strategic thinking, leadership potential, and overall fit with Launch Potato's high-performance culture.

Portfolio Review Tips:

• Quantify Everything: Ensure every case study clearly states the problem, your solution, and the measurable impact (e.g., "+15% CVR," "Reduced bounce rate by 10%," "Increased lead generation by 25%").
• Highlight Your Role: Be precise about your individual contributions, especially in collaborative projects.
• Showcase Data-Driven Decisions: Clearly explain how you used data (analytics, heatmaps, user feedback) to inform your design choices and A/B test hypotheses.
• Demonstrate Process: Walk through your design process from research and ideation to wireframing, prototyping, and iteration.
• Tailor to CRO: Prioritize projects that directly relate to performance marketing, lead generation, and conversion rate optimization.

Challenge Preparation:

• Understand Conversion Funnels: Be prepared to analyze and suggest improvements for common conversion funnels (e.g., landing page to form submission, product page to checkout).
• A/B Testing Strategy: Be ready to discuss how you would formulate A/B test hypotheses, design variations, and interpret results.
• Data Interpretation: Practice articulating insights from mock data, heatmaps, or user session recordings.
• Communication: Rehearse explaining your design decisions and rationale clearly and concisely to non-designers.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to deliver measurable business results through design. A portfolio that showcases a deep understanding of CRO principles and data analysis will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is expected.
• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially After Effects for broader design tasks.
• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, ProtoPie, or similar for advanced interactive prototypes may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar for understanding user behavior and performance metrics.
• Heatmap & Session Recording Tools: Proficiency with tools like Hotjar, Crazy Egg, FullStory, or similar to analyze user interactions and identify UX friction points.
• A/B Testing Platforms: Hands-on experience with platforms such as Optimizely, VWO (Visual Website Optimizer), Google Optimize, or in-house A/B testing frameworks.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how design impacts lead capture and CRM data quality is valuable (e.g., Salesforce, HubSpot).
• Marketing Automation Platforms: Familiarity with how UX design integrates with email marketing, landing page builders, and campaign workflows (e.g., HubSpot, Marketo).
• Project Management Tools: Experience with tools like Jira, Asana, Trello, or Monday.com for managing design tasks and collaborating with development teams.

📝 Enhancement Note: This role requires a designer who is not only skilled in visual design but also deeply comfortable with the analytical tools and platforms used to measure and optimize digital performance. A strong understanding of the entire CRO tech stack is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value is designing with a CRO-first lens, balancing user needs with business goals to drive measurable outcomes and revenue.
• Analytical: A reliance on data, behavioral patterns, and experimentation to uncover insights and validate hypotheses is crucial. Gut feelings are secondary to data-backed decisions.
• Initiative-Driven: Employees are expected to proactively identify design gaps and propose/execute UX solutions without waiting for explicit direction. Autonomy and proactivity are highly valued.
• Clear Communicator: The ability to effectively tailor communication to diverse audiences (engineers, PMs, stakeholders) is essential for alignment and clarity on design strategies and test results.
• Collaborative: Thriving in cross-functional environments and building productive relationships across design, product, and engineering teams is key to success.
• Mentorship-Oriented: Sharing expertise, coaching peers, and fostering a high-performance UX culture through knowledge exchange and guidance.
• Strategic Thinker: Understanding how individual UX decisions contribute to broader business objectives and prioritizing solutions accordingly to maximize overall impact.

Collaboration Style:

• Cross-functional Integration: A strong emphasis on seamless integration with product, engineering, and marketing teams to ensure a unified approach to user acquisition and conversion.
• Process Review & Feedback: An open culture for iterative design, constructive feedback, and continuous improvement of both products and processes.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings from experiments to elevate the collective understanding and performance of the team.

📝 Enhancement Note: Launch Potato's culture appears to be geared towards high achievers who are comfortable with data, ownership, and rapid iteration. The emphasis on "measurable impact" and "speed" suggests a dynamic and results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance Metrics: Constantly navigating the tension between creating visually appealing designs and ensuring they meet stringent conversion rate optimization targets.
• Data Interpretation Complexity: Effectively translating complex behavioral data, A/B test results, and user feedback into actionable design improvements, especially with large datasets.
• Remote Collaboration Dynamics: Maintaining strong communication, alignment, and team cohesion in a fully remote, globally distributed environment, especially when collaborating on time-sensitive GTM initiatives.
• Keeping Pace with Digital Trends: Staying ahead of evolving digital marketing strategies, user behavior patterns, and new design/CRO technologies to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced CRO & UX Specialization: Deepen expertise in cutting-edge CRO techniques, user psychology for conversion, and advanced A/B testing methodologies.
• Data Science Fundamentals: Gain a stronger understanding of data analysis, statistical significance, and predictive modeling relevant to user behavior and conversion prediction.
• Product Strategy Integration: Develop a more comprehensive understanding of overall product strategy and how design contributes to long-term business growth and market positioning.
• Mentorship & Leadership: Opportunities to mentor junior designers, lead design initiatives, and potentially influence strategic design direction within the company.

📝 Enhancement Note: The challenges are inherent to a role focused on driving measurable business outcomes through design. Growth opportunities are tied to deepening specialization in this niche and potentially expanding into broader product or strategic leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a website's conversion rate through design. What was your process, what data did you use, and what were the quantifiable results?" (Focus on your CRO case study methodology)
• "How do you approach designing for performance marketing and lead generation, balancing user experience with aggressive conversion goals?" (Highlight your data-informed, CRO-first approach)
• "Walk us through how you would design and A/B test a new landing page for a specific product or service to maximize lead generation." (Demonstrate your end-to-end process and hypothesis generation)
• "How do you collaborate with engineers and product managers to ensure design feasibility and successful implementation of A/B tests?" (Emphasize communication strategies and cross-functional teamwork)

Company & Culture Questions:

• "What interests you about Launch Potato's mission and brands like FinanceBuzz or All About Cookies?" (Research the company and its products thoroughly)
• "How do you see your skills in UX/UI design contributing to a 'Discovery and Conversion Company'?" (Connect your experience to their stated mission)
• "Describe your experience working in a remote-first, high-performance culture. How do you stay motivated and productive?" (Showcase your self-discipline and remote work strategies)
• "How do you handle constructive criticism or differing opinions on design direction from stakeholders or team members?" (Demonstrate adaptability and professional maturity)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the data/insights, your design solution, the A/B test setup, and the results with specific metrics.
• Focus on Impact: Emphasize the business impact and revenue generation of your design work. Quantifiable results are paramount.
• Showcase Data, Not Just Mockups: Explain why you made certain design decisions based on data and user insights.
• Be Ready for Deep Dives: Anticipate questions about your design choices, the data you analyzed, and alternative solutions you considered.
• Highlight Collaboration: Briefly mention how you worked with other teams (e.g., developers, marketers) to achieve the outcomes.

📝 Enhancement Note: Prepare to defend your design decisions with data and demonstrate a clear understanding of how your work directly contributes to Launch Potato's revenue goals. The ability to articulate complex concepts simply is key.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the Greenhouse application portal linked above.
• Portfolio Customization: Tailor your portfolio to prominently feature 2-3 of your strongest case studies demonstrating significant CRO improvements and direct revenue impact. Clearly label your specific contributions and the quantifiable results achieved.
• Resume Optimization: Ensure your resume highlights keywords such as "Conversion Rate Optimization (CRO)," "Performance Marketing," "Lead Generation," "A/B Testing," "Data-Informed Design," "Figma," "User Experience (UX)," and "UI Design," with specific achievements quantified where possible.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your process, data insights, and the business outcomes achieved. Prepare to discuss your experience with A/B testing and performance metrics.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Understand their "Discovery and Conversion Company" positioning and how a Senior Product Designer contributes to that strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. While tailored for a Senior Product Designer role with a strong CRO focus, all details should be verified directly with Launch Potato during the application process. The "Contract to Hire" status is a key factor to clarify regarding benefits and long-term prospects.